UX/UI Designer.

📍 Job Overview

Job Title: UX/UI Designer

Company: Pavago

Location: Kenya

Job Type: Full-Time

Category: UX/UI Design

Date Posted: March 12, 2026

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

• Design intuitive, user-friendly, and visually engaging digital experiences across web and mobile platforms.

• Manage the full design lifecycle from user research and wireframing to high-fidelity mockups and design system implementation.

• Collaborate closely with product managers and engineers to ensure seamless product development and efficient design handoffs.

• Drive product improvement through user feedback, A/B testing, and continuous iteration based on usability metrics and business goals.

📝 Enhancement Note: This role, while titled UX/UI Designer, has significant implications for GTM (Go-To-Market) strategy by directly influencing user adoption, conversion rates, and overall product stickiness. The emphasis on user research, journey mapping, and A/B testing highlights a data-driven approach crucial for optimizing the user experience to align with business objectives and revenue goals.

📈 Primary Responsibilities

• Conduct comprehensive user research, including interviews, surveys, and usability tests, to gather insights into user needs and behaviors.

• Translate research findings into actionable design artifacts such as personas, user journey maps, and detailed design requirements.

• Develop low-fidelity sketches and high-fidelity interactive prototypes using industry-standard tools like Figma, Adobe XD, or Sketch.

• Create aesthetically pleasing and functional user interfaces, paying close attention to layout, typography, color palettes, and branding guidelines.

• Design and maintain robust style guides, component libraries, and comprehensive design systems to ensure brand consistency and design scalability.

• Ensure all designs adhere to WCAG 2.1 AA accessibility standards, promoting inclusivity and compliance.

• Collaborate effectively with product managers to define product roadmaps, prioritize features, and align design scope with business objectives.

• Partner closely with engineering teams to deliver precise design specifications, assets, and documentation for smooth implementation.

• Utilize tools like Zeplin, Figma Dev Mode, or InVision Inspect for efficient and accurate design-to-development handoffs.

• Plan and execute A/B tests on design variations to optimize user flows, enhance engagement, and improve conversion rates.

• Continuously analyze user feedback and product analytics to identify areas for design refinement and iterative improvement.

📝 Enhancement Note: The responsibilities listed emphasize a holistic approach to design, encompassing both strategic user research and tactical UI execution. The integration of analytics tools (Hotjar, FullStory, Google Analytics) and testing platforms (A/B tests) points to a data-informed design process aimed at optimizing conversion rates and user satisfaction, which are critical for GTM success.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio and practical experience are prioritized over formal education, common in design and tech roles.

Experience: Minimum of 2 years of dedicated UX/UI design experience, with a preference for candidates with 2-5 years of relevant experience.

Required Skills:

• Minimum of 2 years of professional UX/UI design experience.

• Proven proficiency in design and prototyping tools such as Figma, Adobe XD, or Sketch.

• Demonstrated experience in creating wireframes, interactive prototypes, and responsive layouts for web and mobile applications.

• Solid understanding of core UX principles, user-centered design methodologies, and usability best practices.

Preferred Skills:

• Experience designing for SaaS platforms, mobile applications, or e-commerce environments.

• Familiarity with front-end development basics (HTML/CSS) to facilitate better collaboration with engineers.

• Experience in developing and maintaining design systems at scale.

• Exposure to user analytics tools (e.g., Hotjar, FullStory, Google Analytics) and user testing platforms.

• Knowledge of accessibility standards, specifically WCAG 2.1 AA.

• Experience working within Agile/Scrum development methodologies.

📝 Enhancement Note: The "Ideal Experience & Skills" section strongly suggests a preference for candidates who can bridge the gap between design and development, and who understand how design impacts business metrics. This implies the role requires not just aesthetic skill but also a strategic understanding of how design contributes to GTM success, user acquisition, and retention.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a range of UX/UI design projects, demonstrating both problem-solving capabilities and visual design execution.

• Evidence of the design process, including user research findings, wireframes, prototypes, and final UI designs.

• Case studies that highlight how design decisions were made, the challenges encountered, and the impact of the designs on user behavior or business metrics (e.g., conversion rates, task completion).

• Examples of responsive design implementation across different devices and screen sizes.

Process Documentation:

• Ability to document design decisions and rationale clearly.

• Experience in creating design specifications and assets for developer handoff.

• Familiarity with maintaining style guides and component libraries for ongoing design consistency.

• Understanding of how to integrate user feedback and analytics into iterative design processes.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates problem-solving, user research, and impact on metrics is critical for operations roles. Candidates should be prepared to articulate their design process, the tools used, and the measurable outcomes achieved, aligning with the data-driven nature of operations functions.

💵 Compensation & Benefits

Salary Range: Given the location (Kenya), experience level (2-5 years), and remote nature, a competitive salary range for a UX/UI Designer in Kenya is estimated to be between KES 1,800,000 - KES 3,600,000 annually (approximately $15,000 - $30,000 USD). This range is based on research of similar roles in major Kenyan tech hubs and remote positions targeting this region, considering the cost of living and industry benchmarks.

Benefits:

• Full-time employment with a U.S. client, offering exposure to international business practices.

• Flexibility in working hours, with the core requirement to align with U.S. client business hours for specific meetings (sprint reviews, design handoffs).

• Opportunity to work remotely, providing work-life balance and geographical flexibility.

• Potential for professional development and skill enhancement through collaboration on diverse projects.

• Exposure to modern design tools and methodologies.

Working Hours: 40 hours per week, with flexibility to accommodate U.S. client business hours for critical meetings and collaboration sessions.

📝 Enhancement Note: The salary estimate is based on current market data for UX/UI Designers in Kenya and comparable remote roles. It's crucial for candidates to note that "U.S. client business hours" may require some overlap with EST/PST time zones, which should be clarified during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Software Development, Staffing/Recruitment (Pavago acts as an employer of record for remote talent). The client's industry is not explicitly stated but likely involves digital products or services given the UX/UI focus.

Company Size: Pavago's LinkedIn profile indicates they are a growing company, likely in the range of 51-200 employees, specializing in connecting companies with remote talent. The client company size could vary significantly.

Founded: Pavago was founded in 2021, suggesting a relatively young and dynamic organization.

Team Structure:

• The UX/UI Designer will likely work within a product development team, reporting to a Product Manager or Design Lead.

• Collaboration will be cross-functional, involving Product Managers, Developers, QA testers, and potentially other designers.

Methodology:

• The team operates within an Agile/Scrum framework, requiring regular sprint planning, reviews, and stand-ups.

• Design decisions are expected to be data-informed, leveraging user research, analytics, and A/B testing.

• Emphasis on efficient design handoffs using tools like Zeplin or Figma Dev Mode.

• Continuous improvement through iterative design cycles and feedback loops.

Company Website: https://pavago.co/

📝 Enhancement Note: Pavago's role as a remote talent provider means the candidate will be employed by Pavago but work for a separate client. Understanding this distinction is key to navigating the employment and cultural context. The client's specific industry and culture will heavily influence the day-to-day work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level UX/UI Designer, requiring 2+ years of experience. It's an individual contributor role focused on execution and collaboration within a product team.

Reporting Structure: The designer will likely report to a Product Manager or a Lead Designer within the client's organization, with Pavago serving as the employer of record.

Operations Impact: This role directly impacts the user experience of a product, influencing adoption rates, user satisfaction, conversion funnels, and retention. Strong UX/UI design is critical for a successful Go-To-Market strategy, as it directly affects how users perceive and interact with the product, impacting customer acquisition cost (CAC) and customer lifetime value (CLTV).

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like user research, interaction design, visual design, or design systems.

• Leadership Potential: With proven success and additional experience, potential to move into Senior UX/UI Designer, Lead Designer, or Design Manager roles.

• Cross-functional Exposure: Gain experience working with diverse product teams and understanding different business models and industries.

• Tool Mastery: Become an expert in advanced features of design and prototyping tools, and potentially explore related fields like UX writing or product strategy.

📝 Enhancement Note: For operations professionals, understanding the impact of UX/UI on GTM metrics like conversion rates, churn reduction, and customer satisfaction is crucial. This role's success is directly tied to optimizing these operational outcomes through design.

🌐 Work Environment

Office Type: This is a fully remote position. There is no physical office to commute to, offering maximum flexibility.

Office Location(s): While the role is based in Kenya, the "client business hours" requirement implies working with a U.S.-based company. Specific locations of the client are not detailed.

Workspace Context:

• The work environment is remote, requiring self-discipline, strong time management, and effective asynchronous communication skills.

• Access to modern design software and collaboration tools is essential.

• The workspace should facilitate focus and productivity for design tasks and virtual meetings.

• Collaboration will occur primarily through digital channels, including video calls, Slack/Teams, and project management tools.

Work Schedule: Standard full-time (40 hours/week) with flexibility, requiring availability during key U.S. business hours for synchronous collaboration. This balance allows for independent work time while ensuring essential team interactions.

📝 Enhancement Note: Remote work demands strong self-management skills, which are also highly valued in operations roles. The need to bridge time zones requires proactive communication and planning, aligning with the operational necessity of ensuring stakeholder alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Phone Screen: A brief introductory call with Pavago to assess basic qualifications and cultural fit.

• Video Interview with Pavago Recruiter: A more in-depth discussion about experience, skills, and expectations.

• Portfolio Review + Practical Task: This is a critical stage where candidates present their portfolio and complete a design exercise (e.g., designing a 3-screen mobile flow for onboarding). This assesses practical design skills and problem-solving abilities.

• Client Interview: An interview with the hiring manager and potentially team members from the client company to evaluate fit with their team and specific project needs.

• Offer & Background Verification: Final steps including offer negotiation and background checks.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best represent the skills required for this role (UX research, UI design, prototyping, design systems).

• Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, design, testing), the challenges you faced, and the outcomes achieved. Use visuals to support your narrative.

• Highlight Metrics: Whenever possible, quantify the impact of your designs using metrics like improved conversion rates, reduced user errors, increased task completion, or positive user feedback.

• Showcase Process: Include artifacts like user personas, journey maps, wireframes, and interactive prototypes to demonstrate your thought process.

• Be Ready for the Task: Practice designing a short user flow under timed conditions, focusing on clarity, usability, and adherence to best practices.

Challenge Preparation:

• Understand the Task: The practical task will likely involve designing a specific user flow. Focus on understanding the user's goal and designing an intuitive path to achieve it.

• Time Management: Allocate your time effectively across research (even if brief), ideation, design, and presenting your solution.

• Articulate Your Rationale: Be prepared to explain why you made specific design choices, referencing UX principles and user needs.

📝 Enhancement Note: The portfolio review and practical task are paramount. Operations candidates are often assessed on their ability to present data, analyze problems, and propose solutions. For a UX/UI role, this translates to showcasing a design process that is structured, user-centric, and results-oriented, much like an operations project proposal.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: A highly probable primary tool for UI design, prototyping, and collaboration due to its widespread adoption and robust features.

• Adobe XD: Another strong possibility for UI design and prototyping, often used in conjunction with other Adobe Creative Suite products.

• Sketch: A popular choice for UI design, particularly on macOS, known for its clean interface and plugin ecosystem.

• Zeplin / Figma Dev Mode / InVision Inspect: Essential for efficient design handoffs to developers, providing specifications, assets, and code snippets.

Analytics & Reporting:

• Hotjar / FullStory: Tools for understanding user behavior through heatmaps, session recordings, and user feedback widgets.

• Google Analytics: For tracking website traffic, user engagement, and conversion metrics.

CRM & Automation: While not directly a UX/UI tool, familiarity with the underlying platforms (e.g., Salesforce, HubSpot) that the product might integrate with can be beneficial for understanding the broader user journey and business context.

📝 Enhancement Note: Proficiency in these design tools is foundational. For operations professionals, understanding how these design tools interface with broader business systems (like CRMs or analytics platforms) is key to appreciating the end-to-end user journey and its impact on business metrics.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value is placing the user at the center of all design decisions, ensuring products are intuitive and meet user needs.

• Data-Driven Decisions: Emphasizing the use of user research, analytics, and A/B testing to inform design choices and measure success.

• Collaboration & Communication: Fostering open communication and teamwork with product managers, engineers, and other stakeholders.

• Continuous Improvement: A commitment to iterative design, learning from feedback, and constantly refining the user experience.

• Accessibility & Inclusivity: Designing products that are usable and accessible to everyone, regardless of ability.

Collaboration Style:

• Agile & Iterative: Working within sprint cycles, adapting to feedback, and delivering incrementally.

• Cross-Functional Partnership: Close collaboration with product and engineering teams to ensure alignment and feasibility.

• Asynchronous Communication: Reliance on clear documentation, project management tools, and thoughtful written/verbal communication due to the remote nature.

• Feedback-Oriented: Actively seeking and providing constructive feedback to improve designs and processes.

📝 Enhancement Note: The emphasis on data-driven decisions and continuous improvement aligns perfectly with the core tenets of operations. Candidates should highlight their ability to translate user insights into actionable design improvements that drive key business metrics.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Time Zones: Effectively collaborating with a U.S.-based client while working from Kenya requires proactive scheduling and communication strategies.

• Remote Collaboration: Maintaining strong team cohesion and clear communication in a fully remote setting can be challenging.

• Balancing User Needs and Business Goals: Navigating potential conflicts between what users want and what the business needs to achieve.

• Rapid Iteration and Feedback Loops: Keeping up with the pace of development and incorporating feedback efficiently.

• Design System Maintenance: Ensuring the design system remains up-to-date, scalable, and consistently applied across evolving product features.

Learning & Development Opportunities:

• Deepen UX Research Skills: Gaining more advanced techniques in qualitative and quantitative user research.

• Master Design Systems: Becoming an expert in building, scaling, and governing complex design systems.

• Explore Related Disciplines: Learning about UX writing, product strategy, or front-end development basics to enhance cross-functional understanding.

• Industry Trends: Staying abreast of the latest UX/UI trends, tools, and best practices through online courses, webinars, and industry publications.

• Client-Specific Domain Knowledge: Developing expertise in the client's specific industry and user base.

📝 Enhancement Note: Operations professionals often face challenges related to cross-functional alignment, data integration, and process optimization. This role's challenges mirror those, emphasizing the need for strong communication, problem-solving, and adaptability, all crucial for operational success.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user research to inform a significant design decision. What was the outcome?" (Focus on your process, the data, and the impact.)

• "How do you balance user needs with business objectives when designing a new feature?" (Highlight your approach to prioritization and compromise.)

• "Walk us through your process for creating and maintaining a design system." (Emphasize consistency, scalability, and collaboration.)

Company & Culture Questions:

• "What interests you about working with a U.S. client remotely from Kenya?" (Showcase your understanding of the benefits and challenges.)

• "How do you ensure effective collaboration in a remote, cross-functional team?" (Provide examples of your communication strategies.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with an overview of the project, followed by the problem statement, your approach (research, ideation, design), key solutions, and finally, the results or impact.

• Quantify Your Impact: Use metrics whenever possible to demonstrate the success of your designs (e.g., "Improved conversion rate by 15%", "Reduced task completion time by 20%").

• Be Prepared for Questions: Anticipate questions about your design choices, the challenges you faced, and alternative solutions you considered.

• Showcase Your Process: Don't just show final screens; include wireframes, user flows, and prototypes to illustrate your thinking.

📝 Enhancement Note: For operations roles, interview preparation often involves case studies and strategic thinking. For this UX/UI role, the emphasis on portfolio presentation and practical design tasks serves a similar purpose: assessing problem-solving skills, strategic thinking, and the ability to communicate complex ideas effectively.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio clearly highlights projects demonstrating UX research, UI design, prototyping, and preferably, design system experience. Tailor your project selection and descriptions to align with the requirements mentioned in the job description.

• Resume Optimization: Update your resume to emphasize your 2+ years of UX/UI design experience, proficiency in Figma/Adobe XD/Sketch, and any experience with SaaS, mobile apps, or e-commerce. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, preparing your portfolio walkthrough, and rehearsing answers to common UX/UI interview questions, including the practical task.

• Company Research: Familiarize yourself with Pavago's mission and services, and research the potential client's industry if information becomes available during the process to understand their product context better.

⚠️ Important Notice: This enhanced job description provides comprehensive details and AI-generated insights based on the provided job posting and general industry standards. All information, especially regarding salary estimates and specific client details, should be verified directly with Pavago during the application and interview process.