UX Writer

📍 Job Overview

Job Title: UX Writer

Company: Collective

Location: Issy-les-Moulineaux, Ile-de-France, France

Job Type: CONTRACTOR

Category: Marketing / Creative / Content Operations

Date Posted: 2025-12-15

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid (2 days on-site)

🚀 Role Summary

• This hybrid role blends UX Writing (70%) with Internal/External Copywriting (30%) for a large international group.

• The primary focus is on B2B conversion optimization across digital customer journeys and simplifying digital touchpoints to reduce support load.

• A significant aspect involves content strategy, ensuring brand tone of voice aligns with conversion goals and user experience.

• The role also encompasses internal communication, crafting newsletters for executive and employee dissemination, and collaborating on KPI tracking with Product Managers.

📝 Enhancement Note: While the title is "UX Writer," the responsibilities indicate a broader content and conversion-focused role, blending user experience copywriting with strategic business communication. The B2B focus and conversion objective suggest a strong link to Go-To-Market (GTM) operations and revenue enablement.

📈 Primary Responsibilities

• UX Writing for Conversion (70%):

  • Craft compelling and clear copy for digital interfaces (web, app) to drive B2B customer conversion rates.
  • Design and refine user journeys to simplify processes, aiming to enable self-service for B2B clients and reduce reliance on support teams.
  • Collaborate with Product Managers to define and implement tagging/tracking plans for digital touchpoints.
  • Define and monitor Key Performance Indicators (KPIs) related to conversion, user engagement, and process simplification.
  • Ensure the brand's tone of voice is consistently applied and optimized for B2B communication and conversion objectives.

• Internal/External Copywriting (30%):

  • Write and edit internal newsletters (3 articles per month) for executive leadership (Comex) and all employees.
  • Develop engaging content for external communications that aligns with the brand's overall messaging strategy.
  • Contribute to the overall content strategy, ensuring alignment across all communication channels.

• Project Coordination:

  • Take ownership of establishing and refining processes and best practices for UX Writing and internal communications.

  • Act as a lead for content initiatives, coordinating efforts with relevant stakeholders.

📝 Enhancement Note: The dual nature of this role requires a candidate who can switch between user-centric design writing and strategic business communication. The emphasis on conversion and simplification directly impacts revenue generation and operational efficiency, positioning this as a key GTM-aligned role.

🎓 Skills & Qualifications

Education:

Experience:

• Proven experience as a UX Writer, Content Strategist, or Copywriter, with a strong portfolio showcasing digital product interfaces and B2B campaigns.

• Demonstrated success in conversion rate optimization through compelling copywriting.

• Experience in B2B environments is highly preferred.

Required Skills:

• UX Writing: Expertise in crafting clear, concise, and user-centered copy for digital products, applications, and websites.

• B2B Copywriting: Proven ability to write persuasive copy tailored to business audiences and drive conversion.

• Content Strategy: Ability to develop and execute content strategies that align with business objectives and brand voice.

• Conversion Optimization: Deep understanding of how copy influences user behavior and drives desired outcomes (e.g., sign-ups, purchases, process completion).

• English Fluency: Mandatory excellent written and spoken English proficiency for content creation and cross-functional collaboration.

• Project Coordination: Ability to manage multiple tasks, define processes, and coordinate with various teams.

• User Experience (UX) Principles: Understanding of UX design principles and how copy contributes to a positive user experience.

• KPI Definition & Tracking: Familiarity with defining, measuring, and analyzing relevant KPIs, particularly for digital engagement and conversion.

Preferred Skills:

• Experience with A/B testing copy variations to identify optimal messaging.

• Familiarity with SEO best practices in content creation.

• Experience working within large, international organizations.

• Basic understanding of digital analytics tools and their application in content performance measurement.

• French language proficiency would be a plus, given the location.

📝 Enhancement Note: The requirement for fluent English in a French-speaking location highlights the international nature of the company and the need for clear, cross-cultural communication. The "Project Coordination" aspect suggests a need for someone who can not only execute but also help establish best practices, indicating a mid-to-senior level of autonomy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX Writing Samples: Showcase examples of copy for digital interfaces (web forms, app flows, error messages, onboarding sequences) that demonstrate simplification and improved user experience.

• Conversion-Focused Copy: Present case studies or examples of copy specifically designed to increase conversion rates in a B2B context, detailing the strategy and measurable results.

• Content Strategy Examples: Include documentation or examples of how you've developed and applied content strategies for digital products, including tone of voice guidelines.

• Internal Communication Examples: Provide samples of internal newsletters or other communications, highlighting their purpose and impact.

• Process Improvement Documentation: Demonstrate instances where you've helped define or refine content creation processes, workflow management, or collaboration protocols.

Process Documentation:

• Ability to document content workflows, from ideation and creation to review and publication.

• Experience in collaborating with Product Managers and other stakeholders to define requirements for content, tracking, and KPIs.

• Understanding of how to integrate content strategy with broader business objectives and operational efficiency goals.

📝 Enhancement Note: Given the dual nature of the role and the "chef de projet" aspect, a portfolio that demonstrates not just writing skill but also strategic thinking, process establishment, and measurable impact is crucial. The ability to articulate the "why" behind the copy and its link to business outcomes will be highly valued.

💵 Compensation & Benefits

Salary Range:

• €450 - €500 per day (contractor rate).

Benefits:

• As a contractor, benefits are typically managed through the contracting agency or self-managed, but may include:
  • Access to company facilities and resources.
  • Potential for long-term engagement (over 1 year).
  • Opportunity to work with a large, international group.
  • Exposure to diverse digital products and B2B markets.

Working Hours:

• Standard full-time hours, approximately 40 hours per week.

• Requires 2 days of on-site presence at the Issy-les-Moulineaux office.

• Flexibility may be available for remote work on other days, subject to team and project needs.

📝 Enhancement Note: The daily rate is indicative of a skilled contractor. While direct employee benefits are unlikely, the role offers significant professional exposure and potential for a long-term contract, which can be a form of stability for contractors.

🎯 Team & Company Context

🏢 Company Culture

Industry: Tech / Financial Services (implied by "Grand groupe international" and B2B focus, potentially serving SMEs)

Company Size: Large (implied by "Grand groupe international")

Founded: Pre-2000s (implied by "Grand groupe international" and established presence)

Team Structure:

• The UX Writer will likely collaborate closely with Product Managers, Marketing teams, UX Designers, and potentially the Support department.

• The role involves direct interaction with executive leadership (Comex) for internal communications.

Methodology:

• Data-driven approach to content optimization, focusing on KPIs and conversion metrics.

• Emphasis on user-centric design principles applied to digital touchpoints.

• Collaborative workflow for content creation, review, and implementation.

• Strategic alignment of content with broader business goals, particularly revenue generation and operational efficiency.

Company Website: https://collective.work

📝 Enhancement Note: As a large international group, Collective likely has established processes and a structured environment. The emphasis on B2B conversion and simplification suggests a company focused on scaling its digital offerings and improving customer self-sufficiency, a common goal in mature tech and financial service companies.

📈 Career & Growth Analysis

Operations Career Level: Mid-to-Senior Level Contributor. This role sits at the intersection of UX/Content and GTM operations, requiring a blend of creative execution and strategic input. The "chef de projet" aspect indicates a move towards owning process and strategy within their domain.

Reporting Structure: Likely reports to a Head of Content, Head of Product Marketing, or a Senior Product Manager, with direct line of communication to Product Managers for day-to-day project work.

Operations Impact: This role directly impacts revenue through conversion optimization and indirectly through improved customer self-service, reducing operational costs associated with support. The internal communications aspect also influences employee engagement and alignment with leadership directives.

Growth Opportunities:

• Specialization: Deepen expertise in B2B UX writing, conversion rate optimization, and content strategy for complex digital products.

• Process Ownership: Develop and refine content creation and optimization processes within the organization, potentially leading to a more permanent role or senior content leadership.

• Cross-Functional Leadership: Gain experience leading content initiatives and collaborating across diverse departments (Product, Marketing, Support), enhancing project management and stakeholder management skills.

• Broader Scope: Potential to expand responsibilities into other areas of content marketing or digital product strategy within the larger group.

📝 Enhancement Note: For a contractor role, growth is often measured by the depth of experience gained and the complexity of projects handled. This role offers significant exposure to B2B GTM strategies and operational efficiency, which are valuable for future career progression in content, marketing, or operations roles.

🌐 Work Environment

Office Type: Corporate office environment within a large international group.

Office Location(s): Issy-les-Moulineaux, France. This is a well-established business district with good public transport links.

Workspace Context:

• Collaborative workspace designed to foster interaction between cross-functional teams (e.g., UX Designers, Product Managers, Marketing).

• Access to standard corporate office technology and tools.

• Opportunities for informal and formal knowledge sharing with colleagues.

Work Schedule:

• Standard office hours, with a requirement for 2 days on-site.

• The hybrid model allows for flexibility in structuring work around collaborative on-site days and focused remote workdays.

📝 Enhancement Note: The hybrid nature with specific on-site days suggests a desire for in-person collaboration, particularly for brainstorming, feedback sessions, and team building, which is common in companies looking to balance flexibility with team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio for relevant experience in UX Writing, B2B, and conversion optimization.

• Technical Interview: Discussion focused on UX writing philosophy, B2B conversion strategies, and experience with digital products. This may include a small practical exercise or case study analysis.

• Portfolio Review: Deep dive into submitted portfolio pieces, discussing the strategic thinking, process, and measurable impact of your work.

• Cultural Fit / Manager Interview: Assessment of communication style, collaboration skills, and alignment with the company's international and B2B focus.

• Final Interview (Potentially): May involve senior stakeholders or Product Managers to confirm alignment and project fit.

Portfolio Review Tips:

• Quantify Impact: For each piece, clearly state the objective, your role, the strategy implemented, and the measurable results (e.g., conversion rate increase, reduction in support tickets, engagement metrics).

• Showcase Process: Explain your thought process, research methods, and how you collaborated with designers, PMs, and other stakeholders.

• B2B Focus: Highlight projects specifically targeting business clients, demonstrating an understanding of their unique needs and decision-making drivers.

• Conversion & Simplification: Emphasize examples where your copy directly led to improved conversion or simplified complex user journeys.

• Tone of Voice: Be prepared to discuss how you adapted brand voice for different audiences and objectives.

Challenge Preparation:

• Be ready to analyze a given digital interface or user flow and suggest copy improvements for conversion or simplification.

• Prepare to discuss how you would approach defining KPIs for a new digital feature or campaign.

• Practice articulating your strategic approach to content creation in a B2B context, especially when aiming for executive-level understanding.

📝 Enhancement Note: The emphasis on conversion and simplification, combined with the B2B context, means interviewers will be looking for a strategic, results-oriented approach rather than just creative flair. Demonstrating how your words drive business outcomes is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with platforms used to manage website and application content.

• Collaboration Tools: Proficiency with tools like Slack, Microsoft Teams, Asana, Jira, Trello for communication and project management.

• Design Collaboration: Familiarity with tools like Figma, Sketch, or Adobe XD for reviewing designs and providing feedback.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics, Adobe Analytics for tracking user behavior and conversion metrics.

• A/B Testing Platforms: Familiarity with tools like Optimizely, VWO, or Google Optimize for testing copy variations.

• Data Visualization Tools: Basic understanding of tools like Tableau or Power BI if they are used to report on content performance.

CRM & Automation:

• CRM Systems: Awareness of how UX copy integrates with CRM data (e.g., Salesforce, HubSpot) for a cohesive customer journey.

• Marketing Automation Platforms: Understanding how copy might be used within platforms like Marketo or Pardot for B2B campaigns.

📝 Enhancement Note: While specific tools aren't listed, a strong UX Writer will be adaptable and understand the principles behind these tools, particularly how copy integrates with design, analytics, and overall user journey optimization. The ability to work with Product Managers on "tagging/tracking plans" suggests a need for understanding analytics implementation.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of the B2B user.

• Data-Driven Decision Making: Utilizing metrics and analytics to inform content strategy and optimize performance.

• Efficiency & Simplification: Striving to make digital interactions as seamless and effective as possible.

• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

• Clarity & Precision: Valuing clear, unambiguous communication in all forms of content.

Collaboration Style:

• Proactive engagement with Product Managers and UX Designers to ensure copy is integrated early in the design process.

• Openness to feedback and iterative refinement of content.

• Clear communication of content requirements and timelines to stakeholders.

• Knowledge sharing regarding best practices in UX writing and B2B communication.

📝 Enhancement Note: The emphasis on simplification and conversion suggests a culture that values tangible business impact and continuous improvement. The international aspect implies a need for cultural awareness and adaptable communication styles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing B2B Needs with User Experience: Translating complex business requirements into simple, user-friendly copy.

• Cross-Cultural Communication: Ensuring clarity and impact in English copy for a potentially diverse B2B audience within an international group.

• Process Establishment: As the role helps "poser les bases," there might be a challenge in defining and implementing new processes efficiently.

• Measuring ROI of Copy: Clearly demonstrating the direct impact of UX writing on conversion and operational efficiency can be challenging.

Learning & Development Opportunities:

• Deepen B2B Expertise: Gain specialized knowledge in the specific industry and customer segments Collective serves.

• Conversion Rate Optimization (CRO) Skills: Enhance understanding and application of CRO techniques through practical experience.

• Product Strategy Integration: Learn how content strategy fits into broader product development and Go-To-Market strategies.

• International Business Communication: Refine skills in communicating effectively across different cultures and business contexts.

📝 Enhancement Note: This role offers a significant opportunity to build a strong track record in B2B conversion and operational efficiency, which are highly sought-after skills in the GTM and Revenue Operations space.

💡 Interview Preparation

Strategy Questions:

• "How would you approach optimizing the conversion rate for a B2B SaaS product sign-up flow?" (Focus on process, user journey, and copy elements)

• "Describe a time you simplified a complex user process through UX copy. What was the outcome?" (Highlight problem, solution, and impact)

• "How do you ensure brand voice consistency across different digital touchpoints, especially for a B2B audience?" (Discuss strategy, guidelines, and collaboration)

Company & Culture Questions:

• "What do you know about Collective and our B2B focus?" (Research company, industry, and target audience)

• "How do you collaborate with Product Managers and UX Designers?" (Showcase teamwork and process integration)

• "What are your thoughts on establishing new processes for content creation and UX writing?" (Highlight proactivity and ownership)

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a mini-case study: the challenge, your approach, the solution (your copy), and the results.

• Focus on Impact: Quantify everything possible. If exact numbers aren't available, explain the intended impact and how you would measure it.

• Highlight B2B Relevance: Explicitly connect your work to business objectives and the specific needs of B2B clients.

• Showcase Process: Be prepared to walk through your decision-making process, including any research, wireframing, or A/B testing involved.

📝 Enhancement Note: Prepare to discuss your experience with B2B, conversion, and simplification in detail. The "chef de projet" aspect means interviewers will be looking for someone who can not only write but also strategize, organize, and drive initiatives forward.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on join.com.

• Portfolio Customization: Ensure your portfolio prominently features B2B UX writing, conversion optimization, and simplification case studies. Tailor the presentation to highlight your strategic thinking and measurable results.

• Resume Optimization: Update your resume to emphasize keywords such as "UX Writer," "B2B," "Conversion Optimization," "Content Strategy," "Project Coordination," and "Digital Products." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your approach to UX writing challenges, especially those involving conversion and process simplification for business users. Be ready to discuss your experience with KPI definition and tracking.

• Company Research: Thoroughly research Collective's products, target audience, and any available information on their company culture and values. Understand their position in the market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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