Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: WorkBoard

Location: Bulgaria - Remote

Job Type: Full-time

Category: Product Design / User Experience

Date Posted: 2026-04-02

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the end-to-end design of enterprise-grade SaaS products, focusing on intuitive user experiences and seamless integration of AI-powered features.

• Collaborate cross-functionally with Product Management and Engineering to translate complex user needs, research insights, and strategic objectives into actionable design solutions.

• Contribute to and extend a comprehensive design system, ensuring consistency, scalability, and adherence to modern UX/UI best practices across the WorkBoard platform.

• Leverage qualitative and quantitative data, including user research and analytics, to inform and validate design decisions, iteratively refining product experiences for optimal clarity and speed.

• Shape critical product workflows, particularly those involving AI and AI-First capabilities, to enhance user understanding, efficiency, and strategic outcome achievement for enterprise clients.

📝 Enhancement Note: The role emphasizes a hybrid approach to design, balancing rapid iteration and speed with thoughtful, structured design processes, particularly relevant for enterprise SaaS products. The integration of AI is a key differentiator, requiring designers to think about how intelligence can be embedded naturally into workflows to improve user outcomes.

📈 Primary Responsibilities

• Conceptualize, design, and prototype end-to-end product experiences, from initial ideation through to final UI implementation, ensuring a user-centric approach.

• Integrate AI and AI-enhanced tools thoughtfully into user workflows, aiming to increase clarity, efficiency, and overall user value.

• Translate user research findings, customer insights, and product strategy into clear, effective interaction patterns and user flows.

• Develop wireframes, interactive prototypes, and high-fidelity visual designs to facilitate rapid decision-making and iterative development cycles.

• Partner closely with Product Managers and Engineers in agile, fast-paced development environments to ensure design integrity and successful implementation.

• Actively contribute to and expand WorkBoard's design system, maintaining consistency and scalability across all product touchpoints.

• Utilize qualitative user feedback and quantitative analytics to validate design decisions and drive continuous improvement.

• Articulate design rationale clearly and concisely to cross-functional teams, fostering alignment and shared understanding.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on collaboration within a fast-moving product development lifecycle. The expectation is for the designer to be a proactive contributor, not just an executor, influencing product direction through design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience, is often expected for senior roles in enterprise software design.

Experience: 4+ years of dedicated product design experience, with a significant portion focused on SaaS or enterprise software solutions.

Required Skills:

• Proven experience in designing end-to-end product experiences for SaaS or enterprise software platforms.

• Demonstrated experience designing for or working with AI-enhanced tools, or a strong understanding of modern AI patterns and their application in user interfaces.

• A robust portfolio showcasing depth in UX design, interaction thinking, and polished visual design, including a recent project or case study with clear evidence of ownership or significant contribution.

• Fluency with Figma for wireframing, prototyping, and high-fidelity design.

• Ability to simplify complex systems and articulate clear design choices and rationale.

• Experience working effectively in dynamic, fast-paced environments with evolving priorities.

• Strong verbal and written communication skills, essential for cross-functional collaboration.

• A collaborative mindset, with a proven ability to work effectively with product managers, engineers, and other stakeholders.

Preferred Skills:

• Experience contributing to or leading the development of design systems.

• Familiarity with modern AI patterns and their implications for user experience design.

• Experience conducting user research, usability testing, and analyzing qualitative and quantitative data to inform design.

• Proficiency in rapid prototyping tools beyond Figma.

• Understanding of agile development methodologies and experience working within them.

📝 Enhancement Note: The requirement for a strong portfolio with a specific case study is critical. Candidates should prepare to articulate their design process, decision-making, and impact for a chosen project, emphasizing their role and contributions in a complex enterprise software context. Familiarity with AI patterns is increasingly important for roles involving AI-enhanced features.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong foundation in UX research, interaction design, and visual design principles, specifically applied to enterprise SaaS products.

• At least one detailed case study highlighting a project where you had significant ownership or made a major contribution, showcasing your problem-solving process, design iterations, and final outcomes.

• Examples of how you've simplified complex systems and translated them into intuitive user experiences.

• Evidence of your ability to work with and contribute to design systems, ensuring consistency and scalability.

Process Documentation:

• Examples of how you approach design challenges, from initial problem definition and research to solution ideation and refinement.

• Demonstration of your ability to incorporate user feedback and data into design iterations.

• Artifacts that show how you communicate design decisions and rationale to technical and non-technical stakeholders.

• Understanding of how your design work fits into the broader product development lifecycle, including collaboration with engineering and product management.

📝 Enhancement Note: The portfolio should not just showcase final designs but also the designer's thought process, problem-solving approach, and ability to iterate based on feedback and data. For this role, emphasizing the integration of AI into workflows and the simplification of complex enterprise systems will be key differentiators.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer role in Bulgaria (remote), with 4+ years of experience and a focus on enterprise SaaS and AI, a competitive salary range would typically fall between €35,000 and €60,000 annually, depending on specific experience, skill set, and the company's compensation philosophy. This estimate is based on regional salary benchmarks for similar roles in technology and software development in Bulgaria, adjusted for the remote nature of the position and the specialized skills required.

Benefits:

• Competitive compensation package.

• Flexible paid time off (PTO) policy, allowing for work-life balance.

• Additional health insurance coverage provided by Bulstrad, offering comprehensive medical support.

• Regular Bi-weekly All-Hands Meetings, fostering transparency and team cohesion.

• Provision of modern hardware and tools to ensure productivity and efficiency.

• Opportunities for continuous learning and professional development.

• Access to other benefits as detailed by the company.

Working Hours: The standard working hours are likely around 40 hours per week, aligning with typical full-time employment. Given the remote nature and international team, there might be flexibility, but core working hours will likely overlap with European business hours to facilitate collaboration with product and engineering teams.

📝 Enhancement Note: Salary estimates are based on general market data for Bulgaria and the specified experience level. Actual compensation can vary significantly based on the candidate's specific qualifications, the company's internal compensation structure, and the final negotiation. The benefits listed are directly from the job description, with added context on their relevance to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: WorkBoard operates in the Enterprise Software and Technology sector, specifically focusing on Strategy Execution and Business Process Management solutions. This industry is characterized by rapid innovation, a strong emphasis on data-driven decision-making, and a focus on delivering tangible ROI for enterprise clients.

Company Size: WorkBoard is a fast-growing, venture-backed company. While the exact current employee count isn't specified, the context of "fast-growing, category-defining company" suggests a dynamic environment, likely in the range of 100-500 employees, where individual contributions have a significant impact. This size typically fosters a culture of agility and direct collaboration.

Founded: WorkBoard was founded with a mission to redefine how organizations execute strategy at scale. The company's pioneering approach to AI-driven strategy execution solutions indicates a culture that values innovation, forward-thinking, and a commitment to solving complex business challenges.

Team Structure:

• The Product and Engineering team is described as collaborative, fast-moving, and united by shared values. This implies a relatively flat hierarchy within these departments, encouraging open communication and teamwork.

• Designers work closely with Product Managers and Engineers, suggesting a cross-functional, squad-based or pod-based team structure where designers are embedded within product development teams.

Methodology:

• The team emphasizes rapid iteration and moving quickly, suggesting an agile development methodology.

• Design decisions are informed by qualitative and quantitative insights, indicating a data-driven approach to product development.

• The use of a design system points to a structured approach to UI/UX consistency and scalability.

• The integration of AI into product workflows suggests a forward-looking approach to technology adoption and innovation.

Company Website: https://www.workboard.com/

📝 Enhancement Note: The company culture is built around agility, collaboration, and a strong sense of purpose in redefining strategy execution. The "4 Hs" (Humble experts, Hungry for the opportunity, Intellectually honest, One happy team) provide a clear framework for understanding expected behaviors and team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer. This level typically signifies a designer who can independently manage complex design projects, mentor junior designers, and significantly influence product strategy and user experience. It requires a blend of deep design craft, strategic thinking, and strong collaboration skills.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product Design, or a Director within the Product organization. They will work closely with Product Managers and Engineering leads, collaborating within cross-functional teams.

Operations Impact: The Senior Product Designer's impact is direct and substantial, shaping the core user experience of WorkBoard's AI-driven strategy execution platform. Their work will influence how thousands of users across enterprise organizations set goals, track progress, and achieve critical business outcomes. By simplifying complex processes and integrating intelligent features, they directly contribute to the platform's value proposition and WorkBoard's success in the market.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in designing for AI-powered workflows, strategy execution platforms, and enterprise-level SaaS products. Develop advanced skills in user research, interaction design, and visual design within a specialized domain.

• Design System Leadership: Take on greater responsibility in evolving and championing the WorkBoard design system, potentially leading initiatives for new components or guidelines.

• Mentorship & Leadership: Opportunity to mentor junior designers, contribute to design team processes, and potentially grow into a Design Lead or Manager role within product areas or the wider team.

• Strategic Influence: Contribute to long-term UX vision and strategy, influencing product roadmaps and the evolution of intelligent features across the platform.

• Industry Expertise: Become a recognized expert in the Strategy Execution software space, contributing to the category-defining nature of WorkBoard's product.

📝 Enhancement Note: The growth trajectory for a Senior Product Designer at a company like WorkBoard is focused on deepening specialized expertise and increasing strategic influence within the product organization. The emphasis on AI and enterprise SaaS offers a strong path for developing in-demand skills.

🌐 Work Environment

Office Type: The job description specifies a "Hybrid role - Sofia, Bulgaria" but also mentions "Bulgaria - Remote" in the location details and states the role is "Fully Remote". This suggests that while there might be an office in Sofia, the position is primarily designed to be remote, offering flexibility. The company culture emphasizes collaboration, so even in a remote setting, there will be a focus on virtual interaction and teamwork.

Office Location(s): While the role is listed as remote within Bulgaria, the mention of "Sofia, Bulgaria" indicates a potential physical presence or hub for the company in that region. This could offer optional co-working opportunities or local team meetups.

Workspace Context:

• As a remote role, the designer will establish their own productive workspace, supported by modern hardware and tools provided by WorkBoard.

• Collaboration will be facilitated through digital tools (e.g., Figma, communication platforms), emphasizing clear communication and asynchronous work where possible, balanced with real-time collaboration sessions for ideation and alignment.

• The environment encourages learning and continuous improvement, with access to development opportunities and a supportive team.

Work Schedule: The role is full-time, typically around 40 hours per week. For a remote role with a distributed team, flexibility is often a key component, allowing designers to manage their schedules effectively, provided they can meet collaboration needs and deadlines. Core hours will likely align with European business hours to ensure effective communication with product and engineering teams.

📝 Enhancement Note: The "Hybrid role - Sofia, Bulgaria" versus "Bulgaria - Remote" and "Fully Remote" designation implies that the primary mode of work is remote, with potential for optional office use or local team gatherings in Sofia. Candidates should confirm the exact expectations regarding office presence or local team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications, focusing on experience, portfolio quality, and alignment with the role's core requirements, particularly the 4+ years of SaaS/enterprise experience and AI familiarity.

• Portfolio Review & Design Discussion: A dedicated session where the candidate walks through their portfolio, focusing on a key case study. This assesses design thinking, process, problem-solving, and communication skills. Expect questions about design choices, trade-offs, and impact.

• Cross-Functional Interviews: Interviews with Product Managers and Engineers to assess collaboration style, technical understanding, and ability to integrate into the product development team. Questions may focus on how the candidate approaches ambiguity, communicates with stakeholders, and handles iterative development.

• Hiring Manager Interview: A final discussion with the Design Lead or Hiring Manager to evaluate overall fit, career aspirations, and alignment with WorkBoard's culture and values (the 4 Hs).

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the problem you solved, your specific contributions, the design process you followed, and the measurable outcomes or impact of your work. Quantify results where possible (e.g., improvements in conversion rates, task completion times, user satisfaction).

• Showcase Process: Detail your design journey, including research methods, ideation techniques, iteration cycles, and how you incorporated feedback. Visualizing this process with sketches, wireframes, and prototypes is highly effective.

• Highlight AI Integration: If applicable, showcase projects where you designed for AI-powered features, explaining how you approached user trust, transparency, and the seamless integration of intelligent capabilities.

• Design System Contribution: If you have experience with design systems, be prepared to discuss your contributions, how you ensured consistency, and how you leveraged them in your work.

• Tailor to WorkBoard: Understand WorkBoard's product (strategy execution, AI-driven) and tailor your presentation to highlight relevant skills and experiences.

Challenge Preparation:

• Design Challenge: You may be given a small design challenge or asked to critique an existing interface. Be prepared to articulate your thought process, identify usability issues, and propose improvements based on design principles and WorkBoard's context.

• Scenario-Based Questions: Prepare for questions about how you would handle design disagreements, manage competing priorities, or approach designing for complex enterprise workflows.

• Cultural Fit: Reflect on WorkBoard's 4 Hs (Humble experts, Hungry for the opportunity, Intellectually honest, One happy team) and prepare to share examples of how you embody these values.

📝 Enhancement Note: The interview process is designed to thoroughly assess both design craft and collaborative capabilities. A strong portfolio presentation is crucial, and candidates should be ready to discuss their experiences in the context of enterprise SaaS and AI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaboration. Proficiency is a core requirement.

• Rapid Prototyping Tools: While Figma is primary, familiarity with other rapid prototyping tools might be beneficial for exploring different interaction paradigms.

• Design System Management: Tools and processes for contributing to, maintaining, and extending a design system.

Analytics & Reporting:

• User Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar, for understanding user behavior and validating design decisions with data.

• A/B Testing Tools: Familiarity with tools or methodologies for conducting A/B tests to optimize user flows and features.

• Data Visualization Tools: Ability to interpret data presented in dashboards or reports to inform design.

CRM & Automation:

• While not directly designing CRM systems, understanding how design impacts user adoption and efficiency within CRM and other enterprise tools is beneficial.

• Familiarity with how design decisions can support automation workflows and streamline processes for enterprise users.

📝 Enhancement Note: Figma is explicitly mentioned as a required tool. A strong understanding of how to leverage data analytics and design systems is also critical for success in this senior role. The emphasis on AI implies a need for designers to think about how their designs can interface with intelligent systems.

👥 Team Culture & Values

Operations Values:

• Humble Experts: This value suggests a team composed of individuals with deep knowledge and skill in their respective fields, who are also open to learning, admitting what they don't know, and valuing others' expertise. For a designer, this means bringing strong design craft while being receptive to feedback from product, engineering, and users.

• Hungry for the Opportunity: This implies a driven, ambitious team that is eager to tackle challenging problems, seize growth opportunities, and contribute to the company's success. Designers are expected to be proactive, take initiative, and be passionate about their work.

• Intellectually Honest: This value emphasizes integrity, transparency, and a commitment to truth and objectivity. In design, this translates to basing decisions on research and data rather than personal preference, providing honest feedback, and admitting when a design approach isn't working.

• One Happy Team: This highlights a focus on collaboration, mutual support, and positive team dynamics. Designers are expected to be team players, contribute to a positive work environment, and collaborate effectively with colleagues across functions.

Collaboration Style:

• Cross-functional Integration: Designers are deeply integrated into product squads, working hand-in-hand with Product Managers and Engineers. This fosters a shared sense of ownership and ensures design is considered from the outset of product development.

• Iterative Feedback Loops: The team operates in a fast-paced, iterative manner, meaning continuous feedback and collaboration are essential. Designers must be comfortable sharing work-in-progress and actively seeking input.

• Knowledge Sharing: The emphasis on being "One happy team" suggests a culture of open knowledge sharing, where team members are encouraged to help each other grow and learn. This could manifest in design critiques, internal workshops, or shared documentation.

📝 Enhancement Note: The "4 Hs" are WorkBoard's core values and are central to understanding the expected behavior and team dynamics. A candidate's ability to demonstrate these values through their work and collaboration style will be a significant factor in their assessment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Thoughtfulness: In a fast-paced environment, a key challenge is delivering high-quality, well-reasoned designs quickly without sacrificing depth or user-centricity.

• Designing for Complexity & AI: Simplifying complex enterprise workflows and thoughtfully integrating AI capabilities into user experiences requires significant cognitive effort and design skill. Users need to trust and understand AI features.

• Ambiguity to Structure: Moving from undefined problems to structured design solutions is a core challenge for any designer, particularly in a rapidly evolving product landscape.

• Cross-Functional Alignment: Ensuring everyone on the product team (PM, Eng, Design) is aligned on design decisions and rationale, especially when priorities shift, is an ongoing challenge.

Learning & Development Opportunities:

• Specialized Domain Expertise: Develop deep knowledge in strategy execution software and AI-driven product design, becoming an expert in a high-demand niche.

• Design System Mastery: Contribute to and potentially lead the evolution of a robust design system for an enterprise product, enhancing skills in scalability and consistency.

• Mentorship: Opportunities to mentor junior designers, refining leadership and communication skills.

• Industry Exposure: Work on cutting-edge AI integrations and enterprise-scale SaaS solutions, staying at the forefront of design and technology trends.

• Career Progression: Potential to move into senior leadership roles, manage design initiatives, or specialize further within product design.

📝 Enhancement Note: The challenges presented are inherent to working in a fast-growing tech company with complex products. The growth opportunities are substantial for a designer looking to deepen their expertise in enterprise SaaS and AI.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new AI-powered feature for strategy execution? What are the key considerations for user trust and understanding?" (Assesses AI design thinking, user-centricity)

• "Describe a time you had to simplify a highly complex system into an intuitive user experience. What was your process, and what were the results?" (Assesses problem-solving, UX depth, impact)

Company & Culture Questions:

• "How do you embody the WorkBoard values of Humble Experts, Hungry for the Opportunity, Intellectually Honest, and One Happy Team in your work?" (Assesses cultural fit)

• "Describe your experience working in a cross-functional product team. How do you ensure alignment with Product Managers and Engineers?" (Assesses collaboration, communication)

Portfolio Presentation Strategy:

• Structure: Begin with the problem statement, your role and contributions, the design process (research, ideation, iteration), key design decisions and rationale, and finally, the outcomes and impact.

• Key Case Study: Select a project that best showcases your skills in enterprise SaaS, complex problem-solving, and ideally, AI integration or simplification of complex systems. Be prepared to dive deep into the details and answer specific questions about your choices.

• Visuals: Use clear, high-fidelity mockups, interactive prototypes (if possible), and process artifacts (e.g., user flows, wireframes) to illustrate your points effectively.

• Conciseness: Be mindful of time. Practice your presentation to ensure it's clear, engaging, and covers all essential points without being overly lengthy. Aim for about 20-30 minutes for the presentation, leaving ample time for Q&A.

📝 Enhancement Note: Candidates should prepare specific examples for each question, drawing from their professional experience. The portfolio presentation is a critical component; practicing it thoroughly is highly recommended.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the WorkBoard careers portal via the provided Greenhouse link.

• Portfolio Customization: Ensure your portfolio is polished, easily accessible, and prominently features at least one comprehensive case study demonstrating your impact on enterprise SaaS products, ideally with examples of AI integration or complex system simplification.

• Resume Optimization: Tailor your resume to highlight your 4+ years of experience in SaaS/enterprise software design, proficiency in Figma, and any experience with AI-enhanced tools. Use keywords from the job description like "enterprise software," "SaaS," "AI," "UX design," "interaction design," and "design systems."

• Case Study Preparation: Rehearse walking through your selected portfolio case study, focusing on clearly articulating the problem, your process, design decisions, and measurable outcomes. Be ready to answer in-depth questions about your contributions and rationale.

• Company Research: Familiarize yourself with WorkBoard's product, mission, and the "4 Hs" values. Understand how strategy execution works and how AI plays a role. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.