UX Strategist

📍 Job Overview

Job Title: UX Strategist

Company: COSMO

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: User Experience (UX) Strategy & Design

Date Posted: October 14, 2025

Experience Level: 3-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the strategic vision for user experience across COSMO's connected product ecosystem, encompassing children's smartwatches, mobile applications, and a parent platform.

• Develop foundational UX artifacts such as user personas, comprehensive customer journeys, and detailed service blueprints to inform product development and enhance user engagement.

• Synthesize user research and behavioral insights to identify unmet needs and opportunities, translating them into actionable frameworks for product and design teams.

• Contribute to UX/UI design efforts, including early-stage prototyping, usability testing, and providing design guidance to product designers, ensuring a cohesive and intuitive user experience.

• Collaborate closely with Product, Design, Engineering, and Brand/Marketing teams to maintain design consistency, feasibility, and alignment with product vision and brand values.

📝 Enhancement Note: This role requires a strategic thinker with strong design execution capabilities, bridging the gap between user needs, business objectives, and technical feasibility within a family-tech product suite. The emphasis on "kid-centric design" and "connected product ecosystem" suggests a complex user base and integrated user journey across multiple platforms.

📈 Primary Responsibilities

• UX Strategy & Research:

  • Partner with the marketing department to create and refine comprehensive user personas, detailed customer journey maps, and service blueprints that illustrate the end-to-end user experience across all COSMO products.
  • Define and articulate the overarching UX strategy, including information architecture, for critical product touchpoints, ensuring seamless consistency between the smartwatch interface, mobile applications, and web platforms.
  • Conduct and synthesize user research, including qualitative and quantitative studies, to uncover deep behavioral insights, identify latent user needs, and pinpoint opportunities for significant customer experience improvements.
  • Translate research findings and insights into clear, compelling, and actionable frameworks, guidelines, and recommendations that effectively guide product roadmaps, design decisions, and feature development.

• User Experience & Interface Design:

  • Design intuitive, engaging, and age-appropriate user experiences for both children and parents across the smartwatch and mobile app ecosystem, prioritizing safety, independence, and connection.
  • Develop detailed wireframes, interactive prototypes, and high-fidelity visual designs that clearly communicate the product vision, address user needs, and align with design best practices for small screens.
  • Actively contribute to the development of intuitive and user-friendly UI components specifically tailored for small-screen wearable interfaces and mobile applications.
  • Work in close collaboration with Product and Design teams to ensure strategic UX inputs are seamlessly integrated into and inform the UI execution, maintaining a high standard of user-centered design.

• Cross-Functional Collaboration:

  • Engage actively with Product Management, Engineering, and Quality Assurance teams throughout the product development lifecycle to ensure designs are technically feasible, align with project timelines, and are implemented accurately according to specifications.
  • Maintain close communication with the Director of Product and Brand/Marketing teams to ensure unwavering design consistency across all customer touchpoints, from product interface to marketing collateral.
  • Participate proactively in design reviews, sprint planning meetings, and cross-functional syncs to ensure alignment with feature roadmaps, release goals, and overall product strategy.

• Brand & Visual Identity:

  • Contribute to the development, maintenance, and evolution of a cohesive product design system and component library, ensuring it robustly supports and reinforces the COSMO brand identity and values.

  • Create polished visual assets and design elements that effectively communicate and reinforce core brand values, emphasizing safety, independence, and family connection.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic UX planning and hands-on design execution, particularly for wearable and mobile interfaces. The emphasis on cross-functional collaboration and brand consistency suggests a need for strong communication and stakeholder management skills.

🎓 Skills & Qualifications

Education:

Experience:

• 3–5 years of progressive experience in User Experience (UX) and User Interface (UI) design, with a strong preference for experience working on consumer-facing digital products, mobile applications, or wearable technology.

Required Skills:

• UX Strategy & Research: Demonstrated experience in developing user personas, customer journey maps, service blueprints, and defining information architecture for complex digital products. Proficiency in synthesizing user research data to derive actionable insights.

• Design Tools Proficiency: Expert-level command of Figma (or comparable industry-standard tools like Sketch, Adobe XD) for wireframing, prototyping, and high-fidelity visual design.

• Interaction & Mobile Design: Deep understanding of UX principles, interaction design patterns, and mobile design best practices, with a specific focus on designing for small screens and wearable devices.

• Collaboration & Communication: Proven ability to collaborate effectively within cross-functional teams (Product, Engineering, Marketing, QA), articulate design decisions clearly, and receive constructive feedback.

• Visual Design Craftsmanship: A strong portfolio showcasing exceptional visual design skills, including typography, color theory, layout, and a keen eye for detail, with a sensitivity to accessibility and age-appropriateness.

• Kid-Centric Mindset: A genuine passion and demonstrated understanding of designing intuitive, engaging, and safe experiences specifically for young users (children) and their parents.

Preferred Skills:

• Wearable Interface Design: Familiarity or specific experience designing for wearable interfaces, small screens, or IoT devices.

• Design Systems: Experience contributing to or managing design systems and component libraries.

• Usability Testing: Hands-on experience planning, conducting, and analyzing usability testing sessions.

• Agile Methodologies: Familiarity with Agile development processes and participation in sprint cycles.

• Brand Integration: Experience ensuring product design aligns with and reinforces brand identity.

📝 Enhancement Note: The experience requirement is specific, and candidates should be prepared to showcase a portfolio that demonstrates their ability to tackle the unique challenges of designing for both children and parents within a connected ecosystem. Proficiency in Figma is explicitly called out as a critical technical skill.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A curated selection of 3-5 comprehensive case studies that clearly demonstrate your process from problem identification to final solution. Each case study should highlight your strategic thinking, research methodologies, design decisions, and the impact of your work.

• Process Documentation: Showcase examples of your UX strategy artifacts, including user personas, customer journey maps, information architecture diagrams, and wireframes. Explain the context and purpose of each artifact.

• System Design Thinking: Include examples that illustrate your understanding of designing for interconnected systems, demonstrating how different product touchpoints (smartwatch, mobile app) work together cohesively.

• Impact & Results: Quantify the impact of your design contributions whenever possible. This could include metrics related to user engagement, task completion rates, satisfaction scores, or alignment with business objectives.

Process Documentation:

• Research Methodology: Clearly articulate your approach to user research and how you integrate findings into the design process. Provide examples of research methods used and how insights were translated into design solutions.

• Workflow Design: Demonstrate your ability to map out and optimize user workflows, illustrating how you ensure intuitive navigation and task completion across different platforms.

• Prototyping & Testing: Include examples of prototypes at various fidelities (low-fidelity wireframes to high-fidelity interactive prototypes) and describe your process for usability testing and iterative design based on feedback.

📝 Enhancement Note: The portfolio is a critical component for this role. Candidates should focus on presenting their strategic process, not just final visual designs, and clearly articulate how their work solves user problems and contributes to business goals, especially within a multi-platform ecosystem.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Generous PTO: Comprehensive paid time off to support work-life balance and employee well-being.

• Remote Working Environment: Fully remote position, offering flexibility and autonomy.

• 100% Employer Paid Supplemental Medical Policy: Enhanced medical coverage provided at no cost to the employee, a significant benefit for healthcare needs in Canada.

• Competitive Salary: A competitive base salary commensurate with experience and market value.

• Impactful Role: Opportunity to make a significant impact on a growing company's product strategy and user experience.

• Collaborative Culture: Access to a supportive, creative, and collaborative work environment.

Working Hours:

• Standard full-time employment, typically around 40 hours per week. The remote nature of the role allows for flexibility in scheduling, provided that core collaboration hours and project deadlines are met.

📝 Enhancement Note: The salary range is an estimation based on publicly available data for similar roles in Toronto. The supplemental medical policy is a notable benefit that should be clarified for its specific coverage details.

🎯 Team & Company Context

🏢 Company Culture

Industry: Family Tech, Consumer Electronics, Software & App Development. COSMO operates in a rapidly growing market focused on connecting families through technology, leveraging smart devices and integrated software platforms.

Company Size: The description suggests a fast-paced, purpose-driven startup environment. While an exact number isn't provided, the emphasis on "leading the way" and "exploding market" implies a growing, agile organization likely ranging from 50-200 employees.

Founded: The company's focus on a "new generation of family-first tech" and "award-winning JrTrack line" suggests a relatively recent founding, likely within the last 5-10 years, indicating a dynamic and evolving company.

Team Structure:

• Operations Team Aspect 1: The UX Strategist will likely be part of a Product or Design team, working closely with Product Managers, other Designers (Product Designers, Visual Designers), and Engineering leads. The team size for these functions is likely small to medium, fostering close collaboration.

• Operations Team Aspect 2: Reporting to a Director of Product or Head of Design, with significant direct interaction with Brand/Marketing and Engineering stakeholders. The structure is likely flat, promoting direct communication.

• Operations Team Aspect 3: Cross-functional collaboration is a cornerstone of this role, requiring frequent interaction with Product, Engineering, QA, and Marketing to ensure cohesive product development and brand messaging.

Methodology:

• Operations Process 1: Emphasis on data-driven decision-making through user research, usability testing, and analysis of behavioral insights to inform product strategy and design.

• Operations Process 2: A structured approach to UX strategy, involving persona development, journey mapping, and information architecture to create coherent and intuitive user experiences across diverse platforms.

• Operations Process 3: An iterative design process, leveraging prototyping and feedback loops to refine user interfaces and ensure feasibility and alignment with product vision.

Company Website: https://www.cosmoappliances.com/ (Inferred from domain_derived)

📝 Enhancement Note: COSMO is positioned as an innovative leader in the family tech space. The startup environment suggests opportunities for high impact and rapid growth, but also demands adaptability and a proactive approach to problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior individual contributor, requiring 3-5 years of experience. It's a strategic role that bridges user research, UX strategy, and hands-on design, offering significant influence over product direction.

Reporting Structure: The UX Strategist will likely report to a Director of Product or Head of Design. This position involves close collaboration with peers in Product Management, Engineering, and Marketing, providing exposure to various facets of product development.

Operations Impact: The UX Strategist's work directly influences the usability, desirability, and effectiveness of COSMO's connected product ecosystem. By ensuring intuitive and engaging user experiences for both children and parents, the role directly impacts user adoption, retention, customer satisfaction, and ultimately, business growth and brand loyalty in the competitive family tech market.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in UX strategy, user research methodologies, and design for specialized platforms (wearables, children's interfaces). Potential to lead UX strategy for new product initiatives.

• Leadership Potential: Opportunity to mentor junior designers, lead design initiatives, and potentially transition into a Design Lead or Product Management role as the company scales.

• Industry Specialization: Become a recognized expert in designing for the family tech and children's product market, a niche with significant growth potential.

📝 Enhancement Note: This role offers a clear path for career growth within a burgeoning industry. The emphasis on strategic contributions and cross-functional leadership provides a strong foundation for future advancement.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce where collaboration and communication are primarily digital.

Office Location(s): While the role is remote, it's based in Canada with a preference for candidates in or near Toronto, Ontario, likely due to legal, HR, or potential future hybrid considerations.

Workspace Context:

• Collaborative Environment: Expect a digitally collaborative workspace, utilizing tools like Slack, Zoom, Figma comments, and project management software for communication and teamwork.

• Operations Tools & Technology: Access to industry-standard design and collaboration tools (Figma, potentially Miro, project management software) will be essential for daily tasks and team interaction.

• Operations Team Interaction: Regular virtual team meetings, design critiques, and cross-functional syncs will be key to staying connected and aligned with the team.

Work Schedule:

• A standard 40-hour work week is expected, with flexibility in daily scheduling due to the remote nature. However, availability for critical meetings, design reviews, and sprint ceremonies during core business hours is essential for effective collaboration.

📝 Enhancement Note: The fully remote setup requires strong self-discipline, proactive communication, and proficiency with digital collaboration tools. Candidates should be comfortable working asynchronously and managing their time effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role requirements.

• Hiring Manager Interview: A conversation with the hiring manager (likely Director of Product or Head of Design) to discuss your background, UX philosophy, experience with family-tech or similar domains, and strategic approach.

• Design Challenge/Portfolio Review: A dedicated session to present your portfolio, walk through key case studies, and potentially complete a focused design exercise or discuss hypothetical scenarios related to COSMO's products. This will assess your strategic thinking, problem-solving skills, and design execution.

• Cross-Functional Interview: A meeting with key stakeholders from Product, Engineering, or Marketing to evaluate collaboration style, communication skills, and ability to integrate design within a broader product development context.

• Final Interview: Potentially a meeting with senior leadership to discuss cultural fit and long-term vision.

Portfolio Review Tips:

• Tell a Story: For each case study, clearly articulate the problem, your process, your role, the challenges faced, your solutions, and the measurable impact. Focus on your strategic contribution.

• Show Your Process: Don't just show final screens. Include wireframes, user flows, research insights, and rationale behind your design decisions. Highlight how you used research to inform strategy.

• Tailor to COSMO: Emphasize any experience relevant to designing for children, families, wearables, or connected ecosystems. Show an understanding of COSMO's mission and target audience.

• Highlight Collaboration: If possible, showcase how you collaborated with different teams and incorporated their feedback.

• Accessibility & Age-Appropriateness: Explicitly address how you considered accessibility and age-appropriateness in your designs, especially for the child user.

Challenge Preparation:

• Understand the User: Be ready to discuss how you would approach understanding the needs of both children and parents for a product like COSMO's.

• System Thinking: Prepare to discuss how you would ensure consistency and a seamless experience across multiple platforms (watch, mobile app).

• Prioritization: Consider how you would prioritize design efforts and features in a fast-paced startup environment.

📝 Enhancement Note: The interview process emphasizes a deep dive into your strategic thinking and design process. Be prepared to articulate your rationale and demonstrate how your work drives tangible results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, prototyping, UI design, and design system management. Proficiency is essential.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with tools like InVision, ProtoPie, or Axure for more complex interactive prototypes may be beneficial.

• User Research Platforms: Experience with tools for surveys (e.g., SurveyMonkey, Typeform), user interviews (e.g., Zoom, Google Meet), and usability testing (e.g., UserTesting.com, Maze) is advantageous.

Analytics & Reporting:

• Analytics Tools: Familiarity with basic analytics concepts and tools (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and measure the impact of designs.

• Data Visualization: Ability to interpret data presented in dashboards and reports to inform design decisions.

CRM & Automation:

• Project Management Software: Proficiency with tools like Jira, Asana, Trello, or similar for managing tasks, sprints, and project timelines.

• Collaboration Platforms: Essential tools include Slack for real-time communication and Google Workspace or Microsoft 365 for document creation and sharing.

📝 Enhancement Note: While Figma is the primary design tool, a broader understanding of the technology stack used in product development and user research is expected. The ability to interpret data and work within a project management framework is crucial.

👥 Team Culture & Values

Operations Values:

• User-Obsession: A deep commitment to understanding and advocating for the user (both child and parent) throughout the design process.

• Data-Driven Decisions: Valuing insights derived from research and analytics to inform strategic choices and design solutions.

• Collaboration & Transparency: Open communication, proactive sharing of work, and a willingness to collaborate across teams to achieve common goals.

• Efficiency & Iteration: Embracing agile methodologies, focusing on delivering value incrementally, and iterating designs based on feedback and performance data.

• Innovation & Purpose: A drive to create meaningful and impactful technology that genuinely benefits families.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where UX strategists work hand-in-hand with Product Managers, Engineers, and Marketers, contributing to a shared product vision.

• Design Critiques & Feedback: A culture of constructive feedback through regular design reviews and critiques, fostering continuous improvement and shared learning.

• Knowledge Sharing: Encouragement to share insights, best practices, and learnings from research and design explorations to elevate the entire team's capabilities.

📝 Enhancement Note: The company culture appears to be geared towards a fast-paced, collaborative, and user-centric environment. Candidates who thrive in dynamic settings and value open communication will likely find a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Dual Audiences: Balancing the distinct needs, cognitive abilities, and safety requirements of both children and their parents within a single product ecosystem.

• Wearable Interface Constraints: Overcoming the limitations of small screen real estate and interaction modalities on smartwatches to create intuitive and effective user experiences.

• Maintaining Brand Consistency: Ensuring a cohesive and branded experience across disparate platforms (watch, mobile, web) while adapting to the unique requirements of each.

• Rapid Product Iteration: Thriving in a startup environment that requires quick turnarounds, adaptability to changing priorities, and continuous learning.

Learning & Development Opportunities:

• Specialized UX Expertise: Gaining in-depth knowledge of UX for children's products, wearables, and connected IoT devices.

• Strategic Influence: Developing skills in influencing product roadmaps and business strategy through compelling UX research and design advocacy.

• Cross-Functional Mastery: Enhancing collaboration skills by working closely with product management, engineering, and marketing teams.

• Industry Exposure: Becoming an expert in the rapidly growing family tech market and contributing to its innovation.

📝 Enhancement Note: This role presents unique challenges that are also significant growth opportunities. Successfully navigating these complexities will lead to specialized expertise and valuable career development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing user personas and customer journeys for a product aimed at both children and parents. How would you ensure the needs of both are met?"

• "Walk me through a time you had to design for a highly constrained interface (e.g., a wearable). What were the challenges, and how did you address them?"

• "How do you approach ensuring design consistency across multiple platforms (e.g., smartwatch, mobile app, web) within a connected product ecosystem?"

• Preparation: Focus on your strategic framework, research methodologies, and how you translate insights into actionable design strategies. Use specific examples from your portfolio.

Company & Culture Questions:

• "What excites you about COSMO's mission and the family tech industry?"

• "How do you approach collaboration with product managers, engineers, and marketing teams?"

• "Describe a time you had to influence stakeholders to adopt a user-centered design recommendation."

• Preparation: Research COSMO's products, mission, and recent news. Understand the startup environment and emphasize your collaborative and adaptable nature.

Portfolio Presentation Strategy:

• Select Relevant Case Studies: Prioritize projects that showcase your UX strategy, research skills, and experience with mobile/wearable interfaces or family-oriented products.

• Structure for Clarity: For each case study, clearly outline: Problem Statement, Your Role, Target Audience, Research & Insights, Design Process & Solutions, Key Challenges, and Outcomes/Impact.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs. If quantitative data isn't available, articulate the qualitative impact and rationale clearly.

• Be Ready for Deep Dives: Anticipate questions about your specific contributions, design decisions, and how you handled feedback or obstacles.

📝 Enhancement Note: Be prepared to articulate your "why" behind design decisions and demonstrate a clear understanding of how your strategic UX work contributes to business objectives and user satisfaction.

📌 Application Steps

To apply for this UX Strategist position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features UX strategy artifacts (personas, journey maps, IA) and case studies demonstrating your process for designing user-centered experiences, particularly for mobile or wearable products.

• Resume Optimization: Tailor your resume to highlight keywords such as "UX Strategy," "User Research," "Figma," "Customer Journeys," "Information Architecture," "Wearable Design," and "Kid-Centric Design." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, strategic thinking, and problem-solving approaches using specific examples from your portfolio. Prepare to discuss your experience with family-focused products and your understanding of COSMO's mission.

• Company Research: Thoroughly research COSMO's products (JrTrack smartwatch, parent app), target audience, and company mission. Be ready to discuss how your skills and experience align with their goals and the family tech market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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