UX Designer - F/H

📍 Job Overview

Job Title: UX Designer - F/H Company: BOULANGER Location: Lesquin, Hauts-de-France, France Job Type: Temps complet (Full-time) Category: Digital Experience & Design Operations Date Posted: November 04, 2025 Experience Level: 3+ years

🚀 Role Summary

• This role is crucial for enhancing the digital customer journey across Boulanger's web and mobile platforms, focusing on user-centric design and performance optimization.
• The UX Designer will be responsible for translating user needs and business objectives into intuitive and engaging digital experiences, ensuring seamless navigation and conversion.
• Collaboration is key, as the UX Designer will work closely with UI Designers, Product Managers, Product Owners, Business Analysts, and the IT department to bring innovative solutions to life.
• The position demands a proactive approach to promoting and embedding UX methodologies and a user-centered culture throughout the organization.

📝 Enhancement Note: While the title is "UX Designer," the responsibilities and required skills, particularly the emphasis on collaboration with Product Managers/Owners and the focus on conversion rate optimization, strongly indicate a role that bridges traditional UX with Product Design and potentially Revenue Operations principles by directly impacting digital performance metrics. The emphasis on "performance et de conversion" and "objectifs stratégiques de l’entreprise" points to a direct link with business outcomes.

📈 Primary Responsibilities

• Conduct in-depth user research using qualitative and quantitative methods (interviews, user testing, surveys) to identify and analyze target user needs, behaviors, motivations, and expectations.
• Design fluid and engaging digital user journeys across all web and mobile interfaces, ensuring alignment with user preferences and behaviors while meeting strategic business objectives, particularly in terms of performance and conversion.
• Develop precise functional specifications to define and guide the implementation of digital experience evolutions and improvements.
• Partner with UI Designers to create innovative and high-performing interfaces, ensuring a cohesive and visually appealing user experience.
• Collaborate effectively with business teams, Product Managers, Product Owners, Business Analysts, the Mobile Application team, and the IT department to ensure the successful deployment of digital evolutions and project success.
• Apply and advance UX methodologies, including usability testing, analytical data interpretation, wireframing, ideation workshops, and journey mapping.
• Act as a champion for UX principles, proactively proposing initiatives and contributing to the dissemination of a collaborative, user-centered approach across teams.

📝 Enhancement Note: The responsibilities highlight a strong focus on data-driven design and performance optimization, which are core tenets of Revenue Operations and Digital Operations. The requirement to "analyser les données analytiques" and "répondant aux objectifs stratégiques de l’entreprise, notamment en termes de performance et de conversion" suggests that success in this role will be measured by tangible business impact, not just design quality.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction, Design, Psychology, Computer Science, or a related field is typically expected for a UX Designer role. Experience: Minimum of 3 years of experience as a UX Designer or Product Designer, with a demonstrated ability to manage projects effectively in an agile and collaborative environment.

Required Skills:

• Strong understanding and application of user research methodologies (qualitative and quantitative).
• Proficiency in designing user journeys and interfaces for both web and mobile (iOS and Android).
• Experience with UX design and collaboration tools: Figma, Figjam, Miro, and Jira.
• Familiarity with analytics tools, specifically ContentSquare.
• Excellent analytical and critical thinking skills to identify areas for improvement and challenge business needs.
• Demonstrated ability to defend ideas with solid, convincing arguments.
• Client-centric vision with a priority on integrating user needs into all design processes.
• Rigorous and methodical project management capabilities.
• Curiosity for new ideas, technologies, and design trends.

Preferred Skills:

• Experience with remote user testing tools such as Testapic, UserTesting, or Hotjar.
• Understanding of Conversion Rate Optimization (CRO) principles and their application within UX design.
• Familiarity with e-commerce platforms and their specific UX challenges.
• Experience working within a large retail organization.

📝 Enhancement Note: The requirement for 3+ years of experience and proficiency in specific tools like Figma, Miro, and ContentSquare suggests a mid-level to senior role. The emphasis on analytical skills and conversion optimization indicates that candidates with a background in data analysis or a strong understanding of performance metrics will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies demonstrating the end-to-end UX design process, from initial research and problem definition to final design solutions and outcomes.
• Include examples of user research methodologies employed, highlighting how user insights directly informed design decisions.
• Present wireframes, user flows, and interactive prototypes, clearly articulating the rationale behind design choices.
• Demonstrate how designs addressed specific business objectives, particularly those related to performance, conversion, and user engagement, supported by quantifiable results where possible.
• Showcase experience with responsive design principles and adapting user experiences across different devices and platforms (web, mobile apps).

Process Documentation:

• Evidence of creating detailed functional specifications and user stories to guide development.
• Examples of conducting and analyzing usability testing results to iterate on designs.
• Documentation of collaboration processes with cross-functional teams (e.g., UI designers, developers, product managers) to ensure seamless project execution.
• Examples of using analytics data (e.g., from ContentSquare) to inform design iterations and measure the impact of UX improvements.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will be the primary method for evaluating a candidate’s practical UX design skills, problem-solving abilities, and impact on business metrics. Candidates should highlight projects that demonstrate a clear understanding of how UX design contributes to revenue growth and operational efficiency.

💵 Compensation & Benefits

Salary Range: Based on the location (Lesquin, France), experience level (3+ years), and the nature of the role within a large retail organization, an estimated annual gross salary range for a UX Designer could be between €35,000 and €50,000. This estimate is based on industry benchmarks for experienced UX Designers in France, taking into account the urban cost of living in the Hauts-de-France region and the responsibilities outlined.

Benefits:

• Attractive employee discount on Boulanger products.
• Annual bonus and participation bonus, reflecting company performance and individual contribution.
• Employee stock ownership opportunities (actionnariat salarié).
• Comprehensive health coverage including mutuelle and prévoyance.
• Meal card (carte restaurant).
• Sustainable mobility allowance (for commuting).
• Access to the Boulanger Club+ benefits.
• Support from the Comité Social et Économique (CSE).
• JNT (Journée Nationale de Transition - potentially related to professional development or specific company events).

Working Hours: The role is full-time, with an expected 40-hour work week, typical for France. There is an expectation of on-site presence, facilitating collaboration and integration within the team.

📝 Enhancement Note: The salary range provided is an estimate. Actual compensation will depend on the candidate's specific experience, skills, and negotiation. The benefits package is robust, reflecting Boulanger's commitment to employee well-being and retention.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Electronics, Home Appliances, Multimedia) Company Size: Large (25,000 employees, 200+ stores) Founded: 70+ years of experience, indicating a stable and established company with a long-standing market presence.

Team Structure:

• The UX Designer will be part of the Marketing Client & Digital Experience Directorate, suggesting a centralized function focused on customer engagement and digital transformation.
• The role involves close collaboration with product management, e-commerce, CRO, and IT teams, indicating a matrixed or highly cross-functional working environment.
• Reporting lines likely lead up to a Head of Digital Experience or similar leadership role within the marketing or digital division.

Methodology:

• Boulanger emphasizes a user-centered approach, aiming to create digital experiences that align with customer needs and business objectives.
• The company promotes an agile and collaborative environment, encouraging continuous learning, development, and innovation.
• A strong commitment to Corporate Social Responsibility (CSR) is evident, suggesting that sustainability and ethical practices are integrated into business operations.

Company Website: boulanger.com

📝 Enhancement Note: Boulanger's long history and significant employee base suggest a company with established processes but also one that is adapting to the digital age. The emphasis on "apprendre, grandir, se développer, oser, réussir" points to a culture that values employee growth and initiative, which is attractive for operations and design professionals seeking development opportunities.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a key contributor within the Digital Experience team, likely at a mid-level to senior UX/Product Designer capacity. It requires independent work on projects, collaboration with diverse stakeholders, and the ability to influence design direction.

Reporting Structure: The UX Designer will report to a manager within the Marketing Client & Digital Experience Directorate, working in close proximity with Product Managers, Product Owners, and UI Designers. This structure allows for direct impact on digital product strategy and execution.

Operations Impact: The UX Designer's work directly impacts customer acquisition, engagement, and conversion rates on digital platforms. By optimizing user journeys and interface performance, the role contributes significantly to Boulanger's overall revenue and market competitiveness in the digital space. This aligns with the broader goals of Revenue Operations by improving the efficiency and effectiveness of the customer funnel.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in user research, interaction design, mobile UX, and potentially product strategy. Exposure to advanced analytics and CRO will further enhance skill sets.
• Leadership Potential: With proven success, there's potential to move into a Senior UX Designer, Lead UX Designer, or even a Product Design Manager role, overseeing a team or a specific product area.
• Cross-Functional Mobility: Experience gained working across marketing, e-commerce, and IT could open doors to roles in Product Management, Digital Strategy, or even broader Operations management within the company.
• Learning & Development: Access to an internal training platform and opportunities for professional development are highlighted, supporting continuous learning in the rapidly evolving UX/Product design field.

📝 Enhancement Note: The role offers a clear path for growth within digital product development and UX specialization. The emphasis on business impact and conversion optimization makes this role particularly appealing for candidates looking to align their design skills with tangible business outcomes, a hallmark of effective Revenue and Digital Operations.

🌐 Work Environment

Office Type: The description mentions a pleasant working environment with amenities like a gym, full catering service, sports fields, coworking spaces, and a park. This suggests a campus-like or large office setting designed for employee comfort and collaboration. The role is primarily on-site.

Office Location(s): The primary location is Lesquin, Hauts-de-France, France. The company also has 200 physical stores and a significant online presence, indicating a broad operational footprint.

Workspace Context:

• Collaborative Environment: The emphasis on teamwork, agile methodologies, and cross-functional collaboration suggests an open and interactive workspace.
• Tools and Technology: Access to essential design and collaboration tools (Figma, Miro, Jira) and analytics platforms (ContentSquare) is provided.
• Team Interaction: Opportunities for direct interaction with diverse teams, including business stakeholders, product owners, and IT, are integral to the role.

Work Schedule: Full-time, 40 hours per week, standard for France. While on-site, the emphasis on agile methodologies may allow for some flexibility in task management and daily routines.

📝 Enhancement Note: The comprehensive amenities and campus-like environment in Lesquin suggest a company that invests in employee well-being and productivity, which can foster a positive and efficient work atmosphere conducive to detailed operational tasks and collaborative design work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio by a recruiter or hiring manager to assess core qualifications and experience.
• Technical Interview/Portfolio Review: A deep dive into the candidate's portfolio. Expect to present 1-2 case studies, detailing your process, challenges, solutions, and impact. Be prepared to discuss your collaborative approach and how you integrate user feedback and data.
• Skills Assessment: Potential practical exercise or case study, either take-home or in-person, to evaluate problem-solving skills, design thinking, and proficiency with specific tools (e.g., Figma, Miro).
• Team/Manager Interview: Discussion about cultural fit, collaboration style, and how you align with Boulanger's values. Questions about your experience in agile environments and with cross-functional teams will be common.
• Final Interview: May involve senior leadership to discuss overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Focus on Process: Clearly articulate your UX process for each case study. Show, don't just tell, how you moved from problem to solution.
• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs. Highlight improvements in conversion rates, engagement, task completion, or user satisfaction.
• Showcase Collaboration: Explain how you worked with other teams (UI, Dev, Product) and how you incorporated their feedback.
• Tailor to Boulanger: If possible, subtly address the retail context, e-commerce, or mobile app experience relevant to Boulanger's business.
• Be Ready to Discuss Tools: Be prepared to talk about your experience with Figma, Miro, Jira, and ContentSquare.

Challenge Preparation:

• Anticipate UX Problems: Review common UX challenges in e-commerce and retail, particularly for large organizations.
• Practice Design Thinking: Be ready to break down a problem, brainstorm solutions, and justify your recommendations based on user-centered principles and data.
• Articulate Trade-offs: Understand that design decisions often involve trade-offs between user needs, business goals, and technical constraints. Be prepared to discuss these.
• Prepare Questions: Have thoughtful questions ready for the interviewers about the team, projects, challenges, and company culture.

📝 Enhancement Note: The interview process will likely heavily rely on the candidate's portfolio and their ability to articulate their thought process and the business impact of their design decisions. Candidates should prepare to discuss how they leverage data and analytics to drive UX improvements, aligning with operations-centric evaluation methods.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Collaboration: Figma, Figjam, Miro (essential for wireframing, prototyping, ideation, and collaborative design sessions).
• Project Management & Tracking: Jira (for managing tasks, user stories, and tracking project progress within agile sprints).

Analytics & Reporting:

• User Behavior Analytics: ContentSquare (critical for understanding user interactions, identifying pain points, and measuring the impact of design changes on user behavior and conversion).

CRM & Automation: While not explicitly mentioned, understanding how UX design integrates with CRM data and marketing automation principles could be a plus, especially in relation to customer journey mapping and personalization.

User Testing:

• Remote User Testing Tools: Experience with platforms like Testapic, UserTesting, or Hotjar is highly advantageous for conducting remote usability studies and gathering qualitative feedback.

📝 Enhancement Note: Proficiency in Figma, Miro, Jira, and especially ContentSquare are non-negotiable. Candidates should be prepared to demonstrate their expertise with these tools and explain how they use them to drive design decisions and measure outcomes. The mention of ContentSquare specifically points to a data-driven approach to UX, which is a key aspect of digital operations.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value that places the needs and experiences of the customer at the forefront of all design and development efforts.
• Collaboration: Emphasis on teamwork across departments (Marketing, E-commerce, IT, Product) to achieve shared goals.
• Agility & Adaptability: Embracing agile methodologies to respond quickly to evolving user needs and market dynamics.
• Innovation & Curiosity: Encouraging exploration of new ideas, technologies, and design trends to create cutting-edge digital experiences.
• Data-Driven Decision Making: Utilizing analytics and user insights to inform design choices and measure performance.
• Pro, Simple, Sympa: Values that suggest a professional, straightforward, and friendly work atmosphere.

Collaboration Style:

• Binomial Work: Close partnership with a dedicated UI Designer to ensure cohesive design output.
• Cross-Functional Integration: Active collaboration with Product Managers, Product Owners, Business Analysts, and the IT department to align UX with business strategy and technical feasibility.
• Promoting UX Culture: The role involves actively sharing UX knowledge and best practices to foster a broader understanding and adoption of user-centered design principles.
• Open Communication: Encouraging open dialogue and constructive feedback exchange during design reviews and project discussions.

📝 Enhancement Note: The described culture emphasizes a blend of user advocacy, data-informed strategy, and collaborative execution. For operations professionals, this means an environment where analytical rigor meets creative problem-solving, and where interdepartmental synergy is crucial for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Effectively integrating user desires with strategic business goals, particularly conversion targets, can be complex.
• Cross-Functional Alignment: Ensuring consistent understanding and implementation of UX principles across diverse teams (e.g., IT, Marketing, E-commerce) with potentially differing priorities.
• Data Interpretation: Translating complex user data from tools like ContentSquare into actionable design insights and improvements.
• Keeping Pace with Evolving Technologies: Staying current with new design tools, methodologies, and platform-specific design trends (iOS/Android).
• Promoting UX Culture: Driving adoption of user-centered design principles in a large organization may require continuous advocacy and education.

Learning & Development Opportunities:

• Specialization: Deepening expertise in areas such as mobile UX design, e-commerce optimization, or advanced user research techniques.
• Data Analytics: Further developing skills in interpreting and leveraging analytics data for UX decision-making.
• Agile Methodologies: Gaining more experience in agile frameworks and their application to design processes.
• Cross-Disciplinary Exposure: Learning from Product Managers, Business Analysts, and IT professionals to gain a broader understanding of the digital product lifecycle and business operations.
• Internal Training: Access to Boulanger's dedicated internal training platform for continuous skill enhancement.

📝 Enhancement Note: The challenges presented are typical for a UX role in a large retail organization, emphasizing the need for strong problem-solving, communication, and adaptability. The growth opportunities are significant, particularly for those looking to bridge the gap between design and business operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs and business requirements. How did you approach it, and what was the outcome?" (Focus on your process, negotiation skills, and data-driven justification.)
• "How do you use data, such as from ContentSquare, to inform your UX design decisions and measure the success of your work?" (Prepare specific examples of analytics interpretation and impact.)
• "Walk us through your most impactful UX project. What was the problem, your role, your process, the challenges, and the results?" (Be ready to present your portfolio case study with detail and clarity.)
• "How do you collaborate with UI Designers, Product Managers, and Developers? Can you give an example of a successful cross-functional project?" (Highlight your communication and teamwork skills.)

Company & Culture Questions:

• "What do you know about Boulanger's digital presence and user experience? What opportunities for improvement do you see?" (Research their website and app thoroughly.)
• "How do you align with our values of 'Pro, Simple, Sympa'?" (Reflect on your professional demeanor and collaborative style.)
• "How do you contribute to fostering a user-centered culture within a team or organization?" (Showcase your advocacy and educational approach.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Problem Statement -> Research -> Ideation -> Design Solutions (Wireframes, Prototypes) -> Testing & Iteration -> Final Outcome & Impact (Metrics).
• Storytelling: Frame each case study as a narrative where you are the problem-solver. Clearly define the "villain" (the user problem or business challenge) and the "hero" (your design solution).
• Visuals: Use high-quality mockups, wireframes, and flow diagrams. If possible, include short video clips of prototypes or user testing.
• Metrics: Clearly present any quantifiable results. If exact metrics aren't available, discuss estimated impact or qualitative feedback.
• Interactive Elements: Be prepared for questions that ask you to "think aloud" as you might approach a new problem or critique an existing interface.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design craft but also strategic thinking, data literacy, and the ability to drive business results through user-centered design. Connecting UX outcomes to revenue and operational efficiency will be key.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link on smartrecruiters.com.
• Portfolio Preparation: Curate your portfolio to prominently feature 2-3 robust case studies that showcase your UX process, problem-solving skills, and quantifiable impact, with a focus on web and mobile interfaces and conversion optimization.
• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "UX Designer," "Product Designer," "Figma," "ContentSquare," "User Testing," "Agile," and "Conversion." Quantify achievements wherever possible.
• Interview Practice: Rehearse presenting your portfolio case studies, focusing on clear storytelling, explaining your design rationale, and articulating the business impact of your work. Prepare answers to common UX and behavioral interview questions.
• Company Research: Thoroughly research Boulanger's current digital offerings (website, app), company values, and recent news. Understand their market position and identify potential areas where UX can drive further success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.