UX Designer - Conversion & Business H/F

📍 Job Overview

Job Title: UX Designer - Conversion & Business H/F Company: NEXTON Location: Paris, Île-de-France, France Job Type: Temps complet (Full-time) Category: UX/Product Design (with a strong GTM and Conversion focus) Date Posted: November 4, 2025 Experience Level: 5-10 years (Senior) Remote Status: On-site

🚀 Role Summary

• This role is a Senior UX Designer position focused on optimizing user experiences for conversion and driving business impact within the insurance sector.
• The core objective is to translate user insights and data analytics into effective user journeys that enhance lead generation and customer acquisition.
• Responsibilities include conducting user research, implementing iterative UX methodologies, and collaborating closely with product, marketing, and tech teams.
• The role requires a strong understanding of conversion funnels, transactional mechanisms, and performance metrics to achieve tangible business outcomes.

📝 Enhancement Note: While the title is "UX Designer," the emphasis on "Conversion & Business" and "Lead Generation" strongly positions this as a GTM-aligned operations role. The target audience for this enhancement will be operations professionals seeking to leverage their design and analytical skills in a revenue-generating capacity.

📈 Primary Responsibilities

• Conduct exploratory and evaluative user research to identify user needs, pain points, and improvement opportunities, directly informing conversion strategy.
• Implement structured, iterative, and performance-oriented UX approaches that integrate business objectives and behavioral data.
• Perform regular UX benchmarks to identify market best practices and inform strategic decisions that drive conversion rates.
• Facilitate co-creation and prioritization workshops with Product, Marketing, and Tech teams to align user-centric goals with business objectives.
• Map customer journeys, analyze friction points, and propose optimizations with a high impact on conversion rates and customer satisfaction.
• Collaborate closely with Product Owners, developers, and UI Designers to ensure consistency, feasibility, and quality of user-centric solutions that support sales funnels.
• Contribute to the coherence of interfaces by linking with the Design System and participate in its evolution based on product needs.
• Measure UX performance using key indicators such as conversion rates, abandonment rates, user satisfaction, and engagement metrics, providing actionable data insights.

📝 Enhancement Note: The responsibilities are heavily weighted towards business outcomes and data-driven decision-making, aligning with a Revenue Operations or GTM Operations mindset. The emphasis on conversion and lead generation is a key differentiator for operations professionals looking for roles that bridge design and business growth.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction, Design, Psychology, or a related field is typically expected for senior UX roles. Experience: 5-10 years of demonstrated experience in UX Design, with a significant focus on conversion optimization, performance metrics, and business impact. Experience within the insurance or financial services sector is a plus.

Required Skills:

• UX Design: Excellent mastery of UX methodologies; ability to adapt methods and structure approaches based on context.
• User Research: Proficiency in planning, conducting, and analyzing qualitative and quantitative studies.
• Performance & Data Interpretation: Ability to interpret key indicators (e.g., from Adobe Analytics, Content Square) to enhance user journeys and defend recommendations.
• Scoping, Design System & Co-creation: Skillful in onboarding stakeholders and building consensus around optimal solutions.
• UI Design & Responsive Design: Understanding of visual logic and effective collaboration with UI Designers.
• Agility & UX Piloting: Mastery of Scrum rituals and ability to prioritize actions based on product and business stakes.
• Conversion & Sales Funnel Optimization: Deep understanding of transactional mechanisms and levers for optimizing user pathways.

Preferred Skills:

• Experience with A/B testing and experimentation frameworks to validate UX hypotheses.
• Familiarity with CRM systems and their integration with user experience strategies.
• Knowledge of SEO best practices and their impact on user acquisition and conversion.
• Experience in designing for complex B2B or B2C insurance products.

📝 Enhancement Note: The requirements clearly emphasize a data-driven and business-oriented approach to UX design, making it highly relevant for operations professionals. The mention of specific analytics tools (Adobe Analytics, Content Square) and agile methodologies directly aligns with typical operations skill sets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a minimum of 3-5 detailed case studies showcasing UX design projects with a clear focus on conversion rate optimization and business impact.
• Each case study should clearly articulate the problem, the user research methodology, the design process, the implemented solution, and the resulting measurable business outcomes (e.g., increased conversion rates, reduced abandonment, higher lead quality).
• Include examples of user journey mapping, wireframing, prototyping, and usability testing, specifically highlighting how these contributed to conversion goals.
• Showcase experience with design systems and how they were leveraged to ensure consistency and efficiency in conversion-focused design.

Process Documentation:

• Examples of how user research findings were translated into actionable product requirements or design specifications for development teams.
• Demonstration of iterative design processes, including how feedback loops (from analytics, user testing, stakeholders) were incorporated to refine conversion pathways.
• Documentation of collaboration with product managers, marketers, and developers on conversion-focused initiatives, highlighting cross-functional alignment.

📝 Enhancement Note: A strong portfolio demonstrating quantifiable impact on business goals, particularly conversion, is critical. Operations professionals can leverage their experience in process documentation and data analysis to highlight their capabilities in this area.

💵 Compensation & Benefits

Salary Range: For a Senior UX Designer with 5-10 years of experience in Paris, France, the estimated annual salary range is typically between €55,000 and €75,000 gross, depending on specific experience, the client's budget, and negotiation. Benefits:

• Dynamic Communities: Access to professional networks and knowledge-sharing groups within NEXTON.
• Meet Ups: Opportunities for skill development and networking through regular internal events.
• Training: Access to continuous learning and professional development programs.
• Sporting Events: Company-sponsored activities promoting employee well-being.
• Sustainable Mobility Package: Support for eco-friendly commuting options.
• Latest Generation Phone: Provision of modern mobile technology for work and personal use.

Working Hours: 40 hours per week, typical for a full-time position in France.

📝 Enhancement Note: The salary estimate is based on typical market rates for senior UX designers in Paris, considering the listed experience level and the specialized focus on conversion. Benefits are tailored to employee development and well-being, common in consulting and ESN environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: NEXTON operates at the intersection of consulting, creative agency, and IT services (ESN), serving large accounts and pure players in digital innovation. Their clients span sectors like insurance, finance, and telecommunications. Company Size: Over 450 experts. This size suggests a dynamic, growing organization with established processes but still retaining a degree of agility and a strong community feel. Founded: 2011. This indicates a company with nearly 15 years of experience, implying stability and a proven track record in the digital transformation space.

Team Structure:

• The UX Designer will join the marketing and distribution division of an insurance client, working within a dedicated team.
• The reporting structure will likely involve a Lead UX/Product Designer or a Head of UX/Product within the client organization, with a strong dotted line to NEXTON's internal community management for career development.
• Cross-functional collaboration is central, involving Product Owners, Marketing specialists, Developers, and UI Designers, fostering a collaborative and results-oriented environment.

Methodology:

• Data analysis is a key component, utilizing tools like Adobe Analytics and Content Square to drive UX decisions.
• Workflow planning and optimization strategies are central to the role, focusing on improving conversion funnels and user journeys.
• Automation is implicitly supported through the use of design systems and agile development practices, ensuring efficient delivery of optimized experiences.

Company Website: https://www.nexton.com/

📝 Enhancement Note: NEXTON's model as a hybrid consulting/agency/ESN means the UX Designer will be embedded with a client but supported by NEXTON's internal expertise and community, offering a blend of client impact and professional development. The focus on innovation and digital strategy aligns well with operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer role, signifying a level of autonomy, strategic input, and mentorship capability. The focus on "Conversion & Business" positions it as a specialized track within UX, closely aligned with GTM and commercial objectives, which is a valuable niche for operations professionals. Reporting Structure: The incumbent will report to a client-side manager within the marketing and distribution department, likely a Product Lead or Head of UX/Design. They will also be part of NEXTON's internal UX community, benefiting from mentorship and peer support. Operations Impact: The role has a direct impact on revenue generation by optimizing conversion rates and lead generation. Success in this role contributes to the client's commercial performance and market competitiveness, a key driver for operations roles.

Growth Opportunities:

• Skill Advancement: Deepen expertise in conversion rate optimization (CRO), user analytics, and data-driven design strategies, potentially leading to a CRO Specialist or Senior Product Strategist role.
• Leadership Development: Opportunity to mentor junior designers, lead UX initiatives for critical conversion funnels, and influence product strategy at a senior level.
• Specialization: Develop a niche expertise in UX for financial services or insurance, becoming a go-to expert for NEXTON's clients in this sector.

📝 Enhancement Note: This role offers a unique path for operations professionals to leverage design skills for direct business impact. The growth opportunities highlight a progression towards strategic roles that bridge user experience, product development, and commercial success.

🌐 Work Environment

Office Type: The role is based on-site in Paris, within the client's insurance company offices. This suggests a professional corporate environment. Office Location(s): Paris, France. Specific office details would be provided upon engagement.

Workspace Context:

• The environment is likely collaborative, with close proximity to marketing, product, and development teams, facilitating seamless communication and co-creation.
• Access to standard office technology and design/analytics tools (Figma, Miro, Adobe Analytics, etc.) is expected.
• Opportunities for frequent interaction with diverse stakeholders, including Product Owners, marketers, developers, and potentially business analysts, are integral to the role.

Work Schedule: Standard full-time hours (40 per week) are expected, with potential flexibility depending on the client's specific policies. The focus on agile methodologies implies adaptive work practices.

📝 Enhancement Note: The on-site requirement in Paris necessitates understanding the local work culture. The collaborative nature of the workspace is crucial for operations professionals who thrive on cross-functional interaction and process alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by NEXTON's recruitment team. Be prepared to highlight your UX design experience with a strong emphasis on conversion and business results.
• Technical Interview: A discussion with a NEXTON UX lead or senior designer focusing on your UX methodologies, user research techniques, and your approach to data-driven design. Expect to walk through 1-2 key portfolio case studies.
• Client Interview: An interview with the client's hiring manager (e.g., Head of UX, Product Lead) and potentially a Product Owner or Marketing Manager. This will assess your understanding of their business challenges, your ability to collaborate with their teams, and your fit within their specific work environment. They will likely probe your experience with conversion optimization.
• Final Interview (Optional): A potential final discussion with a senior leader at NEXTON or the client to confirm cultural fit and strategic alignment.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the business problem, your role, the solutions implemented, and the quantifiable results (e.g., "Increased conversion rate by 15%," "Reduced checkout abandonment by 10%"). Use percentages and concrete numbers.
• Focus on Process: Detail your thought process, research methods, and how you translated user insights and data into design decisions that drove conversion.
• Highlight Collaboration: Showcase how you worked with cross-functional teams (Product, Marketing, Dev) to achieve business goals.
• Showcase Tools: Briefly mention the tools you used (Figma, Miro, Adobe Analytics, etc.) and how they aided your process.
• Tailor to Conversion: Ensure your portfolio prominently features projects directly related to improving conversion funnels, lead generation, or sales.

Challenge Preparation:

• Be prepared for a case study or a practical exercise that might involve analyzing a given user journey or conversion funnel and proposing improvements.
• Practice articulating your design rationale clearly and concisely, linking it directly to business objectives and conversion metrics.
• Anticipate questions about how you would measure the success of your proposed changes and your experience with A/B testing or other validation methods.

📝 Enhancement Note: The emphasis on a portfolio showcasing conversion impact is paramount. Operations professionals can leverage their experience in performance tracking and ROI analysis to effectively present their case studies.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For UI design, prototyping, and collaborative design work.
• Miro: For collaborative brainstorming, user journey mapping, and workshop facilitation.
• Maze: For remote usability testing and gathering user feedback quickly.
• Looker Studio (formerly Google Data Studio): For dashboard creation and visualization of performance metrics.

Analytics & Reporting:

• Adobe Analytics: Core tool for interpreting key performance indicators (KPIs) related to user behavior and conversion.
• Content Square: For in-depth user behavior analysis, heatmaps, session replays, and conversion funnel analysis.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms could be beneficial for understanding the broader lead generation and customer lifecycle context.
• Experience with tools that integrate user feedback or analytics into product development workflows.

📝 Enhancement Note: Proficiency with specific analytics and UX tools is non-negotiable. Operations professionals should highlight their experience with data analysis platforms and their ability to translate data into actionable design improvements.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable business outcomes and driving conversion.
• Data-Centric: Decisions are informed by user insights and quantitative data analysis.
• Collaborative: Emphasis on teamwork, co-creation, and cross-functional alignment between design, product, marketing, and tech.
• User-Focused: Commitment to understanding and addressing user needs while balancing them with business objectives.
• Agile & Iterative: Embracing flexibility, continuous improvement, and rapid iteration based on feedback and data.

Collaboration Style:

• Proactive and communicative, working closely with Product Owners, developers, and UI designers to ensure seamless integration of UX into the product lifecycle.
• Facilitates workshops and brainstorming sessions to foster shared understanding and buy-in from stakeholders.
• Values constructive feedback and encourages open dialogue to refine solutions and processes.
• Actively shares knowledge and best practices within the UX community and client teams.

📝 Enhancement Note: The culture emphasizes a blend of creative problem-solving and rigorous, data-backed execution. This aligns well with the operational mindset of driving efficiency and measurable results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the inherent tension between ideal user experiences and strict conversion targets or business constraints.
• Data Interpretation Complexity: Synthesizing insights from multiple data sources (analytics, user feedback, market benchmarks) into clear, actionable design strategies.
• Stakeholder Alignment: Effectively communicating UX rationale and advocating for user-centric solutions to diverse stakeholders with varying priorities.
• Client-Specific Context: Adapting UX strategies to the unique business model, customer base, and technical infrastructure of the insurance client.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in conversion rate optimization strategies, including advanced A/B testing methodologies and conversion funnel analysis.
• Industry Specialization: Gain in-depth knowledge of the insurance industry's digital landscape, customer behaviors, and regulatory environment.
• Cross-Functional Skill Development: Enhance understanding of marketing strategies, product management principles, and agile development processes through close collaboration.
• Mentorship: Benefit from guidance within NEXTON's UX community and potential mentorship from senior client-side leaders.

📝 Enhancement Note: The challenges presented are common in operations-focused roles where bridging technical/design execution with commercial outcomes is key. The growth opportunities offer a clear path for career advancement within specialized GTM or product operations domains.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user data to significantly improve a conversion rate or lead generation process. What was your approach, what tools did you use, and what were the results?" (Focus on data analysis, process, and quantifiable impact).
• "How do you approach balancing user needs with aggressive business targets (e.g., conversion goals, revenue targets)? Provide a specific example." (Highlight your ability to find optimal solutions that satisfy both).
• "Walk me through your process for designing a new feature or optimizing an existing user flow for a specific conversion goal, from research to implementation." (Demonstrate structured methodology and iterative thinking).

Company & Culture Questions:

• "What do you know about the insurance industry's digital challenges, particularly concerning customer acquisition and retention?" (Show research and industry awareness).
• "How would you integrate into a client's existing marketing and product teams, and what is your approach to collaborating with developers and UI designers?" (Emphasize collaboration and communication skills).
• "How do you measure the success of your UX work beyond user satisfaction? What business KPIs are most important to you?" (Focus on revenue, conversion, and business impact metrics).

Portfolio Presentation Strategy:

• Structure by Impact: Choose 2-3 case studies that most clearly demonstrate your ability to drive conversion and business results.
• Tell a Story: For each case study, clearly outline the problem, your role and process, the solution, and the specific, quantified outcomes. Use visuals effectively.
• Highlight Data & Tools: Explicitly mention how you used data (Adobe Analytics, Content Square, Maze, etc.) and which tools (Figma, Miro) were instrumental in achieving the results.
• Focus on Collaboration: Explain how you worked with different teams to bring your designs to life and achieve business objectives.

📝 Enhancement Note: Interview preparation should heavily emphasize demonstrating a data-driven, results-oriented approach, mirroring the expectations of operations roles. Quantifiable achievements and a clear understanding of business impact are crucial.

📌 Application Steps

To apply for this operations-aligned UX design position:

• Submit your application through the provided SmartRecruiters link.
• Customize your Resume: Highlight keywords and responsibilities related to conversion optimization, user analytics, lead generation, GTM support, and business impact. Quantify achievements where possible.
• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating your ability to drive conversion. Clearly articulate the business problem, your process, the solution, and the measurable results.
• Prepare for Data & Analytics Discussions: Be ready to discuss your experience with tools like Adobe Analytics and Content Square, and how you use data to inform design decisions and measure success.
• Research NEXTON and the Insurance Sector: Understand NEXTON's business model and the specific challenges and opportunities within the insurance industry's digital landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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