UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Personetics

Location: Giv'atayim, Tel Aviv District, Israel

Job Type: Full-time

Category: Product Design / User Experience

Date Posted: 2026-01-22T11:59:28

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Design and deliver intuitive user experiences for Personetics' next-generation SaaS product line, focusing on cognitive banking and personalized financial guidance.

• Drive the end-to-end design process for core product areas, translating complex financial challenges into user-friendly B2B2C solutions.

• Collaborate closely with product managers, developers, and stakeholders to ensure seamless implementation and advocate for user-centric design principles.

• Contribute to and maintain the existing design system, ensuring consistency and scalability across the product suite.

• Conduct user research and usability testing to inform data-driven design decisions and enhance customer engagement.

📝 Enhancement Note: This role is positioned within a company focused on AI-driven financial technology, suggesting a need for designers who can conceptualize and execute on innovative features, particularly those involving AI and data analysis. The emphasis on B2B2C implies a dual focus on client needs and end-user experience.

📈 Primary Responsibilities

• Lead the end-to-end design process for key product areas, from initial concept and user flows to high-fidelity mockups and final design specifications.

• Develop comprehensive user flows, wireframes, interactive prototypes, and detailed visual designs that significantly enhance the customer experience and meet business objectives.

• Create precise final design specifications to guide and inspire accurate developer builds, ensuring fidelity to the intended user experience.

• Foster strong, collaborative relationships with product managers, engineers, researchers, and other stakeholders to align design strategies with product vision and technical feasibility.

• Champion user-first design principles and advocate for user needs throughout the product development lifecycle, driving innovation in the financial services sector.

• Actively contribute to, maintain, and evolve the existing design system, ensuring consistency, scalability, and reusability of UI components and patterns.

• Facilitate and lead ideation, discovery, and design thinking workshops to refine product ideas, explore innovative solutions, and gather stakeholder input.

• Plan and execute user research initiatives, including in-depth interviews, surveys, and usability testing, to gather critical insights that inform and validate design decisions.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate autonomously and lead design efforts for significant product features. The mention of "Cognitive Banking" and "AI" implies a requirement for designers to be comfortable with complex, data-driven product concepts and potentially designing for AI-enabled features.

🎓 Skills & Qualifications

Education:

• Bachelor’s or Master’s degree in Design, Human-Computer Interaction (HCI), Interaction Design, or a closely related field.

Experience:

• A minimum of 5 years of professional experience in digital product design, with a robust portfolio showcasing end-to-end design processes and successful, impactful solutions.

• Proven track record of designing and launching successful B2C products, with a preference for experience in web and mobile environments.

Required Skills:

• Proficiency in Figma: Advanced skills in Figma, including mastery of Auto Layout, Components, Variants, Variables, and collaborative features for efficient design workflow.

• Prototyping & Wireframing: Expertise in creating detailed user flows, low-fidelity wireframes, and interactive high-fidelity prototypes to effectively communicate design concepts.

• User Research & Usability Testing: Strong understanding and practical application of UX research methodologies, including user interviews, surveys, and usability testing to gather actionable insights.

• Design Systems: Experience in contributing to, maintaining, and advocating for the use of design systems to ensure product consistency and design efficiency.

• Communication & Collaboration: Excellent written and verbal communication skills in English (and Hebrew), with the ability to clearly articulate design rationale, present findings, and collaborate effectively with diverse teams.

• User-Centric Design: Deep understanding and advocacy for user-first design principles, translating user needs into intuitive and effective product solutions.

Preferred Skills:

• Experience in the Banking or Fintech industry, understanding specific user needs and regulatory considerations.

• Familiarity with A/B testing platforms and methodologies to optimize user engagement and conversion rates.

• Experience designing for Conversational UI, chatbots, or AI-driven assistants.

• Experience designing and integrating AI-enabled features into user interfaces.

• Practical experience using AI tools and leveraging AI in design workflows.

📝 Enhancement Note: The emphasis on Figma proficiency and specific features like Auto Layout and Variables indicates a need for a designer who is not only skilled but also up-to-date with modern design tool capabilities. The distinction between required and preferred skills helps candidates prioritize their preparation and highlight relevant experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: A portfolio that clearly demonstrates the entire design process for at least 2-3 significant projects, from problem definition and user research to final design and implementation considerations.

• Problem-Solving & Impact: Showcase how you identified user problems or business needs and how your design solutions effectively addressed them, ideally with quantifiable results or demonstrable user impact.

• Systemic Thinking: Include examples of how your designs integrate with broader product ecosystems or contribute to a unified user experience across multiple touchpoints.

• UX Research Integration: Demonstrate how user research and usability testing informed your design decisions, including examples of insights gained and how they were translated into design iterations.

Process Documentation:

• Workflow Design: Provide examples or descriptions of your process for mapping out complex user journeys and designing intuitive workflows.

• Iterative Design & Feedback: Illustrate your approach to incorporating feedback from stakeholders and users throughout the design process, showcasing iterative improvements.

• Design Handoff: Detail your process for preparing and handing off design specifications to development teams, ensuring clarity and efficiency.

📝 Enhancement Note: For a Product Designer role, the portfolio is paramount. Emphasis should be placed on showcasing a structured, research-informed design process rather than just polished final visuals. Demonstrating problem-solving capabilities and impact is crucial.

💵 Compensation & Benefits

Salary Range:

• Estimated range for a UX Designer with 5-10 years of experience in Tel Aviv, Israel: ₪30,000 - ₪45,000 per month (gross).

Benefits:

• Comprehensive health insurance package (medical, dental, vision).

• Pension contributions and/or severance pay contributions as per Israeli labor law.

• Opportunities for professional development, including courses, conferences, and workshops.

• Potential for performance-based bonuses or stock options.

• Vibrant office environment with amenities and team-building activities.

Working Hours:

• Standard full-time position, typically around 40 hours per week.

• While on-site, there may be flexibility for occasional remote work or adjusted hours, subject to team and project needs, fostering a balanced work-life integration.

📝 Enhancement Note: Salary estimates for Israel are provided in NIS (₪) and are gross. The range reflects typical compensation for this experience level and location within the tech industry. Benefits are standard for the Israeli market and the tech sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech) / Software as a Service (SaaS)

Company Size: Approximately 201-500 employees (based on typical company profiles with global offices and significant product lines).

Founded: 2010 (based on external information). Personetics has established itself as a pioneer in cognitive banking, leveraging AI to enhance financial institutions' customer engagement and guidance capabilities.

Team Structure:

• The design team is likely integrated within product development squads, working closely with Product Managers and Engineers.

• Reporting structure may involve a Lead Designer or Head of Product/Design, with a strong emphasis on cross-functional collaboration.

Methodology:

• Data-Driven Design: Emphasis on leveraging transactional data and user analytics to inform design decisions and product strategy.

• Agile Development: Iterative product development cycles, requiring designers to be adaptable and responsive to change.

• User-Centric Innovation: A culture that encourages exploring new ideas and technologies, particularly AI, to create innovative and impactful user experiences.

Company Website: www.personetics.com

📝 Enhancement Note: Personetics' focus on AI and financial technology suggests a culture that values innovation, data analysis, and a forward-thinking approach. The company's global presence implies diverse perspectives and a structured approach to product development.

📈 Career & Growth Analysis

Operations Career Level: This role is for an experienced Product Designer, likely falling into a Mid-Level to Senior-Level bracket, capable of taking ownership of significant product areas and contributing to strategic design decisions.

Reporting Structure: The UX Designer will likely report to a Design Lead, Head of Product, or a senior product manager, working within cross-functional product teams.

Operations Impact: The UX Designer's impact is crucial in shaping the user experience of Personetics' SaaS platform, directly influencing customer adoption, engagement, and satisfaction for financial institutions' end-users. This role is key to translating complex AI capabilities into intuitive and valuable financial tools.

Growth Opportunities:

• Senior/Lead Designer Path: Progression to a Senior UX Designer role, taking on more complex projects, mentoring junior designers, and contributing to design strategy.

• Specialization: Opportunity to specialize in areas like AI-driven design, conversational interfaces, or specific financial product domains.

• Product Strategy Involvement: Increased involvement in product strategy, roadmap planning, and user research initiatives.

• Cross-Functional Leadership: Potential to lead design initiatives that span multiple product areas or contribute to defining the overall product vision.

📝 Enhancement Note: The role offers a clear path for career advancement within a growing tech company specializing in a high-demand field (AI in FinTech). Growth opportunities are tied to increasing design leadership and strategic influence.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a preference for a traditional office-based work environment in Giv'atayim, Israel.

Office Location(s): Giv'atayim, Tel Aviv District, Israel. This location is within the vibrant tech hub of the Tel Aviv metropolitan area.

Workspace Context:

• Collaborative Spaces: The office is likely designed to foster collaboration, with meeting rooms, breakout areas, and open-plan spaces conducive to team interaction.

• Technology & Tools: Access to necessary design software (Figma), hardware, and potentially user research labs or tools.

• Team Interaction: Regular opportunities for direct interaction with product managers, developers, and fellow designers, promoting a dynamic and integrated workflow.

Work Schedule: Standard full-time hours (approx. 40 hours/week), with potential for some flexibility. The on-site nature emphasizes in-person collaboration and team cohesion.

📝 Enhancement Note: The on-site requirement suggests a company culture that values in-person collaboration, team synergy, and direct mentorship, which can be beneficial for junior designers and for complex problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to discuss your background, experience, and alignment with the role and company culture.

• Portfolio Presentation: A dedicated session where you present your portfolio, walking through 1-2 key case studies to demonstrate your design process, problem-solving skills, and impact. Be prepared to discuss your role, decisions, and outcomes.

• Design Challenge/Exercise: You may be given a practical design exercise or a take-home challenge to assess your skills in a specific area (e.g., wireframing a feature, analyzing a user flow).

• Team Interviews: Interviews with Product Managers, Developers, and potentially other Designers to assess your technical skills, collaborative approach, and cultural fit.

• Final Interview: A discussion with a senior leader (e.g., Head of Product, CTO) to evaluate strategic thinking and overall alignment.

Portfolio Review Tips:

• Storytelling: Frame your case studies as compelling stories: the challenge, your process, the solutions, and the results.

• Focus on Process: Clearly articulate why you made certain design decisions, referencing user research, data, and business goals.

• Quantify Impact: Whenever possible, include metrics or data that show the positive impact of your designs.

• Tailor to Personetics: Highlight projects that align with Personetics' focus on AI, financial technology, B2B2C solutions, and cognitive banking.

• Showcase Figma Mastery: If possible, demonstrate your advanced Figma skills within your case studies or be ready to discuss them.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly understand the problem statement and the target audience.

• Time Management: Allocate your time effectively across research, ideation, design, and documentation.

• Articulate Assumptions: Clearly state any assumptions you make during the challenge.

• Present Clearly: Prepare a concise presentation of your solution, highlighting your thought process and design rationale.

📝 Enhancement Note: The interview process is designed to thoroughly assess a candidate's design skills, problem-solving abilities, and cultural fit within a collaborative, tech-focused environment. A strong portfolio is the most critical component.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, prototyping, UI design, and collaboration. Proficiency in advanced features like Auto Layout, Components, Variants, and Variables is expected.

• Prototyping Tools: While Figma offers robust prototyping, familiarity with other tools like InVision, Principle, or ProtoPie might be beneficial for specific use cases.

• Design System Tools: Experience with tools or methodologies for managing and scaling design systems.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and inform design iterations.

CRM & Automation:

Other Relevant Tools:

• Collaboration tools like Jira, Confluence, Slack.

• User research platforms (e.g., UserTesting.com, Lookback).

📝 Enhancement Note: Figma is a central requirement. Candidates should be prepared to discuss their experience with it in detail, including advanced functionalities and its role in team collaboration and design system management.

👥 Team Culture & Values

Operations Values:

• User Advocacy: A deep commitment to understanding and representing the user's needs and perspective in all design decisions.

• Innovation: Embracing new technologies and methodologies, particularly AI, to push the boundaries of financial technology design.

• Collaboration: A strong belief in working closely with cross-functional teams, valuing diverse perspectives to achieve the best outcomes.

• Data-Driven Decisions: Utilizing data from user research, analytics, and testing to validate design choices and measure impact.

• Quality & Craftsmanship: A dedication to producing high-quality, polished, and effective design solutions.

Collaboration Style:

• Iterative & Agile: Embracing an iterative design process with frequent feedback loops and adjustments.

• Cross-Functional Integration: Working seamlessly with Product Management and Engineering to ensure designs are feasible and aligned with business goals.

• Open Communication: Encouraging open dialogue, constructive feedback, and knowledge sharing within the team and across departments.

📝 Enhancement Note: Personetics likely fosters a culture of innovation, user empathy, and strong teamwork, essential for a company at the forefront of AI-driven financial services.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Translating sophisticated AI algorithms and financial concepts into simple, intuitive user experiences.

• Balancing B2B and B2C Needs: Designing for financial institutions (B2B) while ensuring an excellent experience for their end-customers (B2C).

• Rapidly Evolving Technology: Staying abreast of advancements in AI, machine learning, and their application in user interfaces.

• Data Privacy & Security: Designing with a strong awareness of the sensitive nature of financial data and regulatory requirements.

Learning & Development Opportunities:

• AI in Design: Gaining expertise in designing AI-powered features and leveraging AI tools in the design process.

• Fintech Specialization: Deepening knowledge of the financial services industry and its unique user needs.

• Advanced Figma Skills: Further developing expertise in advanced Figma features and design system management.

• Product Strategy: Contributing to higher-level product strategy and roadmap discussions.

📝 Enhancement Note: This role presents opportunities to work on cutting-edge AI technology within a regulated industry, offering significant learning potential and career differentiation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex, data-driven product. How did you approach it?" (Focus on your process, user research, and how you simplified complexity.)

• "How do you balance the needs of a B2B client with the experience of their end-users (B2C)?" (Highlight your understanding of different stakeholder needs and user-centricity.)

Company & Culture Questions:

• "What interests you about Personetics and our work in cognitive banking?" (Research Personetics' mission, products, and recent news.)

• "How do you approach collaboration with product managers and engineers?" (Emphasize your iterative process and communication style.)

Portfolio Presentation Strategy:

• Select Relevant Projects: Choose 2-3 case studies that best represent your skills and align with Personetics' focus (AI, FinTech, B2B2C).

• Structure Your Narrative: For each project, clearly define the problem, your role, your process (research, ideation, design, testing), your key contributions, and the outcomes/impact.

• Highlight Figma Usage: Be prepared to discuss specific Figma features you used and how they facilitated your workflow and collaboration.

• Be Ready for Deep Dives: Anticipate detailed questions about your design decisions, trade-offs, and problem-solving approaches.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their design skills but also their strategic thinking, understanding of the FinTech space, and ability to collaborate effectively within an agile team.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link on Comeet.

• Portfolio Customization: Ensure your portfolio is up-to-date and clearly highlights projects demonstrating your end-to-end design process, problem-solving skills, and experience relevant to Personetics' domain (AI, FinTech, B2B2C).

• Resume Optimization: Tailor your resume to emphasize your years of experience in digital product design, proficiency with Figma, user research methodologies, and any experience with B2C products or financial technology.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on storytelling and articulating your design rationale. Prepare answers for common UX interview questions and research Personetics' products and mission.

• Company Research: Gain a thorough understanding of Personetics' offerings, their position in the market, and their focus on AI and cognitive banking to articulate your interest and fit effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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