UX designer

📍 Job Overview

Job Title: UX Designer

Company: NielsenIQ

Location: Pune, Maharashtra, India

Job Type: Full-time

Category: User Experience & Product Design

Date Posted: December 29, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and evolve user interfaces for a leading B2B data analytics platform, focusing on intuitive navigation and data visualization.

• Drive user-centered design initiatives, from initial concept and research to final implementation, ensuring a seamless and valuable user experience for global clients.

• Maintain and scale a robust design system to ensure product-wide consistency, usability, and adherence to accessibility standards.

• Collaborate cross-functionally with Product Owners, Engineering, and client-facing teams to translate complex data requirements into actionable user experiences.

📝 Enhancement Note: This role is heavily focused on B2B data analytics products, requiring a strong understanding of how users interact with complex datasets and dashboards. The emphasis on a "design system" and "accessibility standards" indicates a mature product development environment.

📈 Primary Responsibilities

• Design System Management: Maintain, evolve, and scale the NIQ Digital Shelf design system, ensuring consistency, usability, and adherence to accessibility standards (WCAG) across the entire product.

• User-Centered Design: Conduct user research, usability testing, and stakeholder interviews to deeply understand user needs and business goals, informing design decisions.

• Feature Design & Innovation: Translate complex data and requirements into intuitive wireframes, interactive prototypes, and high-fidelity designs for new features.

• Cross-Functional Collaboration: Partner closely with Product Owners, Engineering, Customer Success, and Sales teams to gather requirements, provide design specifications, and ensure accurate implementation.

• Continuous Improvement: Establish and maintain a continuous user feedback loop, proactively identifying opportunities for UX improvements and defining a UX improvement roadmap.

• Technical Collaboration: Document design specifications and collaborate closely with Frontend and QA teams to ensure accurate implementation, while understanding frontend development constraints.

📝 Enhancement Note: The responsibilities highlight a full-cycle UX role, from strategic design system management and user research to detailed design execution and implementation support. The need to work across time zones implies a global team structure.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Human-Computer Interaction, Design, Computer Science, or a related field is typically expected for UX roles of this nature.

Experience: 3+ years of experience as a UX Designer specifically working on B2B data analytics products.

Required Skills:

• User-Centered Design: Proven ability to create user-centered design solutions and demonstrate strong problem-solving skills.

• Design Tools Proficiency: High proficiency in design tools, with a strong preference for Figma.

• User Research & Usability Testing: Hands-on experience with user research methodologies and usability testing techniques to validate design decisions.

• Wireframing & Prototyping: Expertise in creating wireframes, interactive prototypes, and high-fidelity designs.

• Design System Knowledge: Experience in maintaining and evolving design systems for consistency and scalability.

• Accessibility Standards: Strong knowledge of responsive design principles and accessibility standards (WCAG).

• Communication & Collaboration: Excellent communication skills (written and spoken English), with a proven ability to collaborate effectively with cross-functional teams and stakeholders across different time zones.

• Autonomy & Proactivity: Proactive, autonomous, and comfortable owning UX initiatives end-to-end.

Preferred Skills:

• Frontend Development Understanding: Solid understanding of frontend development constraints. Hands-on experience is a plus.

• Data Analytics Platform Experience: Familiarity with the nuances of designing for data analytics platforms.

• Global Product Experience: Experience working on products used by global teams.

📝 Enhancement Note: The emphasis on B2B data analytics products and Figma proficiency is critical. The "preferred" skill of frontend development understanding suggests that the ideal candidate will have a good grasp of technical feasibility, which is crucial for effective collaboration with engineering teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory, showcasing a minimum of 3 years of user-centered design solutions for B2B data analytics web applications.

• The portfolio should clearly demonstrate problem-solving skills, design process, and the ability to translate complex data into intuitive user experiences.

• Include case studies that highlight your role in user research, wireframing, prototyping, usability testing, and final design implementation.

• Showcase examples of your contributions to design systems or efforts to ensure product-wide consistency.

Process Documentation:

• Be prepared to discuss your design process in detail, including how you approach user research, ideation, prototyping, and iteration.

• Highlight your methodology for establishing and maintaining a continuous user feedback loop.

• Be ready to explain how you collaborate with Product Owners and Engineering to ensure accurate implementation of designs.

• Showcase how you have identified and driven UX improvement roadmaps within previous roles.

📝 Enhancement Note: For UX roles, a portfolio is paramount. Candidates should curate their portfolio to specifically highlight experience with B2B data analytics platforms, design systems, and accessibility. Demonstrating a structured and iterative design process is key.

💵 Compensation & Benefits

Salary Range: For a UX Designer with 3+ years of experience in Pune, India, the estimated annual salary range is ₹8,00,000 to ₹15,00,000 (approximately $9,600 - $18,000 USD), depending on exact experience, skills, and negotiation.

Benefits:

• Flexible working environment: Offering adaptability in work arrangements.

• Volunteer time off: Dedicated time for community engagement.

• LinkedIn Learning: Access to a vast library of courses for continuous skill development.

• Employee-Assistance-Program (EAP): Support services for personal and professional well-being.

• Wellness Plans: Comprehensive wellness programs for employees and their families.

• Financial Wellness Tools: Resources to support financial planning and security.

• Career Development Opportunities: Programs and pathways for professional growth and upskilling.

• Peer-to-Peer Recognition Platforms: A system for acknowledging and rewarding team contributions.

Working Hours: The standard working hours are likely to be 40 hours per week, aligning with typical full-time employment in India. Flexibility may be offered within the "flexible working environment" benefit, but core hours for collaboration are expected.

📝 Enhancement Note: The salary estimate is based on current market data for mid-level UX Designers in Pune, India, considering the specific requirements of B2B data analytics platforms and NielsenIQ's industry standing. The listed benefits are comprehensive and indicate a supportive work environment focused on employee well-being and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Market Research & Analytics (Consumer Intelligence)

Company Size: NielsenIQ (NIQ) has a global presence with operations in 100+ markets, indicating it's a large enterprise. The combination with GfK further solidifies its position as a major player.

Founded: NIQ has a long history, with its origins tracing back to 1923. The recent merger with GfK (combining in 2023) signifies a dynamic and evolving organization focused on future growth.

Team Structure:

• The UX Designer will report to the Product Lead, indicating a product-centric team structure.

• Collaboration will be extensive with Product Owners, Engineering, Customer Success, and Sales teams, suggesting a highly cross-functional environment.

Methodology:

• Data-Driven Insights: NIQ's core business is providing data-driven insights into consumer behavior. This ethos likely permeates its internal operations and product development.

• User-Centricity: The emphasis on UX Designer responsibilities highlights a commitment to understanding and serving user needs.

• Agile Development: The mention of collaborating with Engineering and iterating on designs suggests an agile or agile-like development methodology.

• Design System Approach: The focus on maintaining and scaling a design system points to a structured and scalable approach to product development.

Company Website: https://www.nielseniq.com/

📝 Enhancement Note: NIQ is a well-established global leader in consumer intelligence. The recent merger with GfK suggests a company undergoing strategic growth and integration. The culture likely values data, innovation, and a global perspective. The UX team will be integral to making complex data accessible and actionable for clients.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience). It requires independent contribution and ownership of UX initiatives, moving beyond junior-level task execution.

Reporting Structure: The UX Designer reports directly to the Product Lead. This structure allows for close alignment with product strategy and direct input into product roadmaps. Collaboration with Engineering and other client-facing teams will be extensive.

Operations Impact: The UX Designer's impact is critical to the success of the NIQ Digital Shelf platform. By improving usability, designing intuitive features, and ensuring a strong user experience, they directly contribute to client satisfaction, user adoption, and ultimately, the platform's value proposition and revenue generation. A well-designed platform can lead to increased client retention and upsell opportunities.

Growth Opportunities:

• Senior UX Designer / Lead UX Designer: Progression to more complex projects, leading design efforts for larger initiatives, and potentially mentoring junior designers.

• Product Design Specialist: Deepening expertise in specific areas of product design, such as data visualization or complex B2B workflows.

• UX Management: Transitioning into a management role, leading a team of UX professionals, and shaping the overall UX strategy for the product suite.

• Cross-functional Moves: Potential to move into Product Management roles, leveraging a deep understanding of user needs and product development.

• Skill Development: Opportunities to further hone skills in advanced Figma techniques, new research methodologies, and emerging UX trends through programs like LinkedIn Learning and industry events.

📝 Enhancement Note: This role offers a clear path for growth within UX and product development. The emphasis on a design system and B2B analytics suggests opportunities to specialize in complex problem domains.

🌐 Work Environment

Office Type: The role is listed as "On-site," indicating a traditional office-based work environment in Pune, India.

Office Location(s): Block 1, 9th Floor, Wing 1, 2, Pune, Maharashtra, India. This suggests a modern office space within a business district.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to foster collaboration, with spaces for team meetings, brainstorming sessions, and design critiques.

• Tooling: Access to industry-standard design tools (Figma), potentially other prototyping software, and collaboration platforms will be provided.

• Team Interaction: Frequent interaction with Product Owners, Engineers, QA, and client-facing teams within the office will be common.

Work Schedule: The standard work schedule is likely Monday to Friday, with 40 hours per week. While the role is on-site, the "flexible working environment" benefit might offer some degree of flexibility in daily start/end times, but core hours will be necessary for team collaboration.

📝 Enhancement Note: As an on-site role, candidates should expect a structured work environment where in-person collaboration is prioritized. The Pune office location suggests a significant operational presence in India.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and experience.

2. Hiring Manager/Product Lead Interview: Discussion focused on your background, experience with B2B data analytics products, and understanding of UX principles. You'll be asked about your approach to design systems and user research.

3. Portfolio Presentation & Design Challenge: A key stage where you'll present your portfolio, walking through 2-3 relevant case studies. You may also be given a design challenge (e.g., a small feature design, a usability critique) to complete within a set timeframe, either before or during the interview.

4. Team Interviews: Interviews with members of the Product and Engineering teams to assess collaboration skills, technical understanding, and cultural fit.

5. Final Interview: Potentially with a senior leader to discuss strategic alignment and overall fit within NielsenIQ.

Portfolio Review Tips:

• Curate for Relevance: Select 2-3 case studies that best demonstrate your experience with B2B data analytics products, design systems, and complex problem-solving.

• Showcase Process: Clearly articulate your design process for each case study: problem definition, user research, ideation, wireframing, prototyping, testing, and iteration.

• Highlight Impact: Quantify the impact of your designs whenever possible (e.g., "increased user engagement by X%", "reduced task completion time by Y%").

• Design System Focus: If you have strong design system experience, dedicate a section or case study to it, explaining your role in its evolution and maintenance.

• Accessibility: Ensure your portfolio implicitly or explicitly demonstrates your understanding and application of accessibility standards.

• Figma Emphasis: If Figma was used, highlight your proficiency.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully understand the problem statement, target users, and business goals.

• Think Aloud: During a live challenge, verbalize your thought process, assumptions, and design decisions.

• Focus on Process: Even if you can't fully complete a design, demonstrating a strong, logical design process is often more important than a polished final artifact.

• Ask Clarifying Questions: Don't hesitate to ask questions to clarify ambiguity.

📝 Enhancement Note: The portfolio presentation is a critical hurdle. Candidates must be prepared to articulate their design decisions, process, and the impact of their work, specifically within the context of B2B data analytics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as the preferred design tool. Proficiency in Figma for wireframing, prototyping, and high-fidelity design is essential.

• Design System Tools: Experience with tools or methodologies for managing and scaling design systems.

Analytics & Reporting:

• Data Analytics Platforms: While not specific tools, the role is designing for these platforms. Understanding how users interact with data visualizations, dashboards, and complex analytical interfaces is key. Familiarity with tools that analyze user behavior within applications (e.g., Pendo, Mixpanel) could be beneficial.

• User Feedback Tools: Experience with platforms for collecting and analyzing user feedback (e.g., surveys, in-app feedback widgets).

CRM & Automation:

• Collaboration & Project Management Tools: Proficiency with tools like Jira, Asana, or Trello for managing design tasks and collaborating with engineering.

• Communication Platforms: Tools like Slack, Microsoft Teams for daily communication and cross-time zone collaboration.

📝 Enhancement Note: Figma is the primary tool to highlight. Candidates should also be prepared to discuss their experience with user research tools, prototyping software, and potentially analytics tools that inform design decisions.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems, ensuring that designs deliver tangible value.

• Data-Driven Decision Making: Leveraging user research, analytics, and feedback to inform design choices and measure impact.

• Collaboration & Teamwork: Strong emphasis on working effectively with cross-functional teams, sharing knowledge, and supporting colleagues.

• Innovation & Continuous Improvement: Proactively seeking new ideas, challenging the status quo, and consistently looking for ways to enhance the user experience and product.

• Quality & Consistency: Maintaining high standards in design output and ensuring product-wide consistency through the design system.

Collaboration Style:

• Cross-functional Integration: Actively engaging with Product Management, Engineering, and Customer Success to ensure alignment and shared understanding of user needs and product goals.

• Open Communication: Fostering an environment where feedback is welcomed, and discussions are transparent, especially when working across different time zones.

• Iterative Design Process: Embracing feedback loops and making iterative improvements based on user input and data.

• Knowledge Sharing: Contributing to a culture of learning by sharing best practices, design insights, and lessons learned.

📝 Enhancement Note: The company culture likely values a blend of data-driven insights, user advocacy, and collaborative execution. Demonstrating an ability to work effectively in a global, cross-functional team is crucial.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Translating intricate B2B data analytics into intuitive and accessible user experiences requires deep problem-solving skills.

• Balancing Stakeholder Needs: Effectively managing requirements and expectations from various internal stakeholders (Product, Engineering, Sales, CS) while advocating for the user.

• Global Consistency vs. Localization: Ensuring a consistent design system and user experience across diverse global user bases and potentially varying market needs.

• Keeping Pace with Technology: Staying current with evolving UX best practices, design tools, and the latest in data visualization and analytics platforms.

• Proactive Improvement: Identifying and championing UX improvements without direct tasking, requiring initiative and persuasive communication.

Learning & Development Opportunities:

• Advanced UX Techniques: Deepening expertise in areas like complex data visualization, information architecture for large datasets, and advanced user research methodologies.

• Design System Mastery: Becoming an expert in designing, building, and scaling robust design systems.

• Industry Trends: Staying abreast of innovations in B2B SaaS, data analytics, and UX design through conferences, webinars, and professional development programs.

• Cross-functional Understanding: Gaining deeper insights into the technical constraints of frontend development and the strategic objectives of product management.

• Mentorship: Potential to receive mentorship from senior product leaders or to mentor junior designers as the team grows.

📝 Enhancement Note: The challenges are inherent to complex B2B product design. Growth opportunities are strong, focusing on specialization, strategic impact, and leadership within the UX domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature for a complex B2B data analytics platform." (Focus on user research, ideation, wireframing, prototyping, testing, and iteration).

• "How do you approach maintaining and evolving a design system? What are the key principles you follow?" (Highlight scalability, consistency, documentation, and collaboration with developers).

• "Tell me about a time you had to balance conflicting requirements from different stakeholders. How did you resolve it?" (Showcase negotiation, user advocacy, and data-driven decision-making).

• "How do you ensure accessibility (WCAG) is integrated into your design process for web applications?" (Detail specific methods and considerations).

Company & Culture Questions:

• "What excites you about working at NielsenIQ and specifically on the Digital Shelf platform?" (Research NIQ's mission, recent mergers, and the importance of consumer intelligence).

• "How do you approach collaboration with engineering teams, especially when discussing technical constraints?" (Emphasize partnership, understanding, and finding solutions together).

• "How do you handle feedback on your designs, especially constructive criticism?" (Showcase an open, learning-oriented mindset).

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative: the problem, your role, the process, the solution, and the impact.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and easy to follow. Use high-quality mockups and prototypes.

• Process Over Perfection: While polished designs are good, demonstrating a robust and thoughtful design process is more critical.

• Quantify Impact: Wherever possible, use data and metrics to showcase the success of your designs.

• Be Prepared for Deep Dives: Expect questions about specific design decisions, trade-offs made, and alternative solutions you considered.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a strong understanding of B2B data analytics UX, design systems, and a structured, user-centric design process. Being able to articulate the "why" behind design choices and their impact is key.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Tailor your Resume: Highlight your 3+ years of experience in B2B data analytics product UX, proficiency in Figma, and experience with user research and design systems. Use keywords from the job description.

• Curate Your Portfolio: Prepare your portfolio to showcase 2-3 relevant case studies focusing on B2B data analytics platforms, design systems, and user-centered problem-solving. Ensure it's easily accessible (e.g., a link to your website or a well-organized PDF).

• Practice Your Pitch: Rehearse your portfolio presentation and be ready to articulate your design process, decisions, and the impact of your work. Prepare answers to common UX interview questions.

• Research NielsenIQ: Understand NIQ's business, its market position, and its commitment to data and consumer intelligence. Familiarize yourself with their product offerings if possible.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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