UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Activate Talent

Location: Colombia

Job Type: Full-time

Category: UX/UI Design, E-commerce Operations

Date Posted: 2026-01-16

Experience Level: Mid-Level (4-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in enhancing the user experience of Activate Talent's digital properties, focusing on conversion-driven design within an e-commerce context.

• The UX Designer will collaborate closely with a CRO Specialist, leveraging data and user insights to inform design iterations and A/B testing strategies.

• Key responsibilities include the end-to-end design of website elements like product detail pages, landing pages, navigation, and checkout flows, ensuring brand consistency and usability.

• The position requires a strong command of design tools, particularly Figma, and a deep understanding of user-centered design principles within a direct-to-consumer (DTC) environment.

📝 Enhancement Note: While the title is "UX Designer," the emphasis on "conversion-focused experiences," "CRO Specialist collaboration," "A/B testing," and "driving measurable business results" strongly indicates this role operates within the realm of E-commerce Operations and Growth Marketing, requiring a blend of design expertise and operational impact awareness. The target company, Activate Talent, likely operates in a space where optimizing customer journeys is critical for business success, making this role integral to their GTM strategy.

📈 Primary Responsibilities

• Design and optimize user journeys across the digital ecosystem, with a specific focus on product detail pages (PDPs), landing pages, website navigation, and checkout processes to maximize conversion rates.

• Partner with the Conversion Rate Optimization (CRO) Specialist to conceptualize, execute, and analyze A/B and multivariate tests, translating performance data and user feedback into actionable design improvements.

• Conduct thorough UX audits to identify pain points, usability issues, and opportunities for enhancing user engagement and overall satisfaction across all digital touchpoints.

• Develop comprehensive design documentation, including user flows, wireframes, interactive prototypes, and high-fidelity UI mockups, utilizing Figma to communicate design intent.

• Maintain strict visual consistency and brand alignment across all digital platforms, ensuring that design elements adhere to brand guidelines and contribute to a cohesive user experience.

• Collaborate effectively with cross-functional teams, including Growth Marketing, Creative, Product Management, and Development, to ensure seamless implementation of design solutions.

• Stay abreast of emerging e-commerce UX best practices, direct-to-consumer (DTC) trends, and advancements in design tools and methodologies to continuously elevate the user experience.

• Translate insights from user research, web analytics (e.g., GA4), and behavioral data (e.g., Hotjar) into concrete design strategies that drive measurable business outcomes.

📝 Enhancement Note: The responsibilities highlight a direct link to revenue generation through UX optimization, aligning this role closely with revenue operations and growth marketing functions. The emphasis on data translation and A/B testing indicates a need for a results-oriented approach to design.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Graphic Design, or a related field is typically expected for mid-level roles. Equivalent practical experience will also be considered.

Experience: 4-5 years of dedicated experience in UX/UI design, with a significant emphasis on e-commerce platforms and/or direct-to-consumer (DTC) brands.

Required Skills:

• Proven expertise in User Experience (UX) and User Interface (UI) design principles.

• Demonstrable experience designing for conversion optimization across e-commerce funnels, from homepage and landing pages to complex checkout flows.

• A robust portfolio showcasing a user-centered design process, problem-solving abilities, and evidence of measurable positive impact on key business metrics.

• Expert proficiency in Figma for wireframing, prototyping, and high-fidelity UI design.

• Familiarity with web analytics and user behavior tools such as Google Analytics 4 (GA4), Hotjar, or similar platforms to derive actionable insights.

• Experience in supporting and iterating on A/B testing initiatives, effectively translating test results into design enhancements.

• Strong visual design skills with a keen eye for detail and an unwavering commitment to brand consistency.

• Excellent communication and interpersonal skills, with a demonstrated ability to collaborate effectively with diverse, cross-functional teams.

Preferred Skills:

• Experience with Shopify or other major e-commerce platforms.

• Familiarity with interaction design principles and best practices.

• Understanding of front-end development concepts to facilitate smoother collaboration with engineering teams.

• Experience conducting user research, usability testing, and synthesizing findings.

📝 Enhancement Note: The specified experience level (4-5 years) and the requirement for a "strong portfolio showcasing measurable impact" indicate that candidates will be evaluated not just on design aesthetics but on their ability to drive business results. The preference for Shopify experience points towards the specific e-commerce infrastructure the company likely utilizes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 detailed case studies illustrating your UX/UI design process from problem identification to solution implementation and measurable outcomes.

• For each case study, clearly articulate the business objective, user research conducted, design challenges faced, your specific role and contributions, design decisions made, and the resulting impact on key performance indicators (KPIs) such as conversion rate, engagement, or user satisfaction.

• Demonstrate proficiency in using design tools like Figma, including examples of wireframes, user flows, interactive prototypes, and high-fidelity mockups.

• Include examples of how you have leveraged data, analytics, and A/B testing results to inform and iterate on design solutions.

Process Documentation:

• Provide examples of how you document your design process, including user journey mapping, wireframing, and prototyping methodologies.

• Showcase how you collaborate with CRO specialists and analyze A/B testing data to refine designs and drive optimization.

• Illustrate your approach to ensuring brand consistency and visual alignment across different digital touchpoints.

📝 Enhancement Note: For a UX role focused on conversion and e-commerce, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but a strategic, data-driven approach to problem-solving that leads to tangible business improvements. The emphasis on A/B testing and CRO collaboration means portfolio pieces should ideally highlight projects where these elements were central.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a remote UX Designer with 4-5 years of experience in Colombia, the estimated salary range is between COP 6,000,000 and COP 10,000,000 per month. This estimate considers the cost of living in Colombia, the demand for skilled UX/UI professionals in the e-commerce sector, and the remote nature of the role.

Benefits:

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work with a dynamic and growing company in the e-commerce space.

• Collaborative team environment with opportunities for professional development.

• Potential for growth within the company as the organization expands its digital footprint.

• Health and wellness benefits (specifics to be confirmed by the employer).

• Paid time off and holidays (specifics to be confirmed by the employer).

Working Hours: The role is structured around a standard 40-hour work week, with flexibility to accommodate different time zones within Colombia and ensure effective collaboration across teams.

📝 Enhancement Note: The salary range is an estimation for Colombia. Actual compensation will depend on the candidate's specific experience, portfolio, and negotiation. Benefits are generalized and should be confirmed directly with Activate Talent. The 40-hour work week is an assumption based on industry standards for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Activate Talent operates within the broader e-commerce and talent technology sectors, likely focusing on enabling businesses to enhance their customer acquisition and retention strategies through optimized digital experiences.

Company Size: While not explicitly stated, the need for a dedicated UX Designer reporting to a Director of Growth & Ecommerce suggests a growing organization that is investing in its digital presence and customer journey optimization. It's likely a small to medium-sized enterprise (SME) with a focus on scaling.

Founded: The founding date is not provided, but the company's focus on digital optimization implies a modern, forward-thinking approach to business operations.

Team Structure:

• The UX Designer will report directly to the Director of Growth & Ecommerce, indicating a key role within the growth-focused initiatives of the company.

• Close collaboration is expected with a dedicated CRO Specialist, highlighting a strong emphasis on data-driven optimization.

Methodology:

• A data-driven approach is central to this role, with a focus on translating user research, analytics, and A/B testing results into actionable design improvements.

• The team likely employs agile methodologies for project management, enabling rapid iteration and continuous improvement cycles.

• Emphasis is placed on user-centered design principles, ensuring that all design decisions are grounded in understanding and meeting user needs.

Company Website: https://www.activatetalent.com/

📝 Enhancement Note: The company's focus on "Growth & Ecommerce" and the reporting structure suggest a culture that values measurable results, data-informed decision-making, and agile execution. The remote-first nature will also shape the company's approach to communication and collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring 4-5 years of specialized experience. It offers a significant opportunity to own critical aspects of the user experience and directly impact business performance within the e-commerce domain.

Reporting Structure: The UX Designer will report to the Director of Growth & Ecommerce. This direct line of reporting provides visibility to senior leadership and allows for significant influence on growth strategies.

Operations Impact: The UX Designer's work will have a direct and measurable impact on revenue by optimizing conversion rates across key website touchpoints. Their contributions will be crucial in improving customer acquisition, retention, and overall user satisfaction, thereby influencing the company's bottom line and market competitiveness.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce UX, conversion rate optimization, and DTC strategies, becoming a subject matter expert.

• Leadership: Potential to grow into a Senior UX Designer or Lead UX role, mentoring junior designers and leading larger design initiatives as the company scales.

• Cross-Functional Development: Gain broader experience in growth marketing, product development, and e-commerce strategy through close collaboration with other departments.

• Skill Enhancement: Continuous learning opportunities in new design tools, methodologies, and e-commerce trends, potentially through certifications or advanced training.

📝 Enhancement Note: This role offers a clear path for growth within a specialized e-commerce operations context. The emphasis on measurable impact means career progression will likely be tied to demonstrated success in driving business results through design.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office to report to. The work environment is decentralized, relying on digital collaboration tools and platforms.

Office Location(s): The role is open to candidates located in Colombia. While remote, adherence to local working hours and potential for occasional virtual team gatherings might be relevant.

Workspace Context:

• The remote-first environment necessitates strong self-discipline, time management, and proactive communication skills.

• Collaboration will primarily occur through digital channels, requiring proficiency with communication and project management tools (e.g., Slack, Asana, Jira, Figma's collaboration features).

• A dedicated home office setup with reliable internet access is essential for productivity and effective participation in virtual meetings and design sessions.

• The company likely fosters a culture of trust and autonomy, empowering remote employees to manage their work effectively.

Work Schedule: A standard 40-hour work week is expected, with flexibility to manage personal schedules within reasonable boundaries. Key collaboration times may be established to ensure alignment with team members and stakeholders, particularly for synchronous meetings and design reviews.

📝 Enhancement Note: The remote nature of the role is a key aspect of the work environment. Candidates should be comfortable with asynchronous communication and possess strong self-management skills.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio to assess alignment with the core requirements, focusing on e-commerce UX/UI experience and measurable impact.

2. Hiring Manager Interview: A discussion with the Director of Growth & Ecommerce to evaluate your design philosophy, experience with conversion optimization, and cultural fit. Be prepared to discuss your approach to A/B testing and data-driven design.

3. Portfolio Presentation & Design Challenge: A session where you'll present 1-2 key case studies from your portfolio, demonstrating your process and results. You may also be given a small design challenge or asked to critique an existing design element on the company's website, focusing on conversion improvements.

4. Cross-functional Team Interview: An opportunity to meet with members from Growth, Creative, or Development teams to assess collaboration skills and understanding of cross-functional workflows.

5. Final Interview/Offer: A concluding discussion, potentially with senior leadership, to finalize the offer.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your solution, and the measurable business outcomes (e.g., "Increased conversion rate by 15%," "Reduced checkout abandonment by 10%").

• Showcase Process: Detail your thought process, including user research, wireframing, prototyping, and iteration based on feedback or data. Use visuals to illustrate key stages.

• Highlight Figma Proficiency: Include examples that showcase your skill with Figma, from basic wireframes to interactive prototypes and polished UI designs.

• Focus on E-commerce: Prioritize case studies directly related to e-commerce, DTC brands, landing pages, product pages, or checkout flows.

• Tailor to the Role: Briefly explain why your experience and portfolio pieces are particularly relevant to Activate Talent's needs in conversion optimization and e-commerce UX.

Challenge Preparation:

• Research Activate Talent's website thoroughly, focusing on user experience, conversion funnels, and brand consistency.

• Prepare to analyze specific elements (e.g., a PDP, a landing page, the checkout flow) and propose data-informed UX improvements.

• Practice articulating your design rationale clearly and concisely, linking your suggestions to potential business impact.

• Be ready to discuss how you would collaborate with a CRO specialist to test your proposed changes.

📝 Enhancement Note: The interview process is structured to assess not only design skills but also a candidate's ability to deliver tangible business results within an e-commerce context. A strong, data-backed portfolio is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all aspects of design, from wireframing and prototyping to high-fidelity UI creation and collaboration. Expertise is a core requirement.

• Shopify (Preferred): Familiarity with the Shopify platform is a significant advantage, given its prevalence in the e-commerce space. Understanding its capabilities and limitations will be beneficial.

Analytics & Reporting:

• Google Analytics 4 (GA4): Required for understanding user behavior, tracking conversions, and identifying areas for optimization.

• Hotjar (or similar): Useful for heatmaps, session recordings, and user feedback tools to gain qualitative insights into user interactions.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools may be beneficial for understanding the broader customer journey and data flow, though not a primary requirement for this role.

• Project Management Tools: Proficiency with tools like Asana, Jira, or Trello for managing design tasks and collaborating with development teams.

📝 Enhancement Note: Figma is explicitly mentioned as a required expert-level skill. GA4 and Hotjar are key for the data-driven aspect of the role. The preference for Shopify points to the company's likely e-commerce infrastructure.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, emphasizing the importance of using analytics, user research, and A/B testing results to guide all design decisions and strategy.

• Customer Centricity: A commitment to understanding and prioritizing user needs, ensuring that the digital experience is intuitive, efficient, and enjoyable for customers.

• Collaboration & Communication: Fostering an environment where open communication and teamwork across departments are encouraged, especially between design, growth, and development.

• Agility & Iteration: Embracing a mindset of continuous improvement, where designs are seen as evolving based on performance data and user feedback, rather than static final products.

• Measurable Impact: Valuing contributions that directly translate into tangible business results, such as increased conversion rates, engagement, and revenue.

Collaboration Style:

• Cross-functional Integration: The UX Designer will act as a bridge between creative vision and business objectives, working closely with Growth Marketing, CRO Specialists, Product Managers, and Developers.

• Feedback Loops: A culture of constructive feedback is likely encouraged, where designers are comfortable giving and receiving input to refine solutions.

• Proactive Engagement: Encouraging team members to proactively identify opportunities for improvement and contribute ideas, especially in a remote setting.

📝 Enhancement Note: The emphasis on data, collaboration, and measurable impact suggests a performance-oriented culture that values both creative problem-solving and business acumen.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating user needs into designs that also meet aggressive conversion and business objectives.

• Remote Collaboration Dynamics: Maintaining strong communication and collaborative workflows within a fully remote team, ensuring alignment and shared understanding.

• Rapid Iteration Cycles: Adapting to fast-paced e-commerce environments that require quick design turnarounds and frequent iterations based on A/B test results.

• Data Interpretation: Effectively synthesizing complex data from various analytics and research tools into clear, actionable design insights.

Learning & Development Opportunities:

• E-commerce UX Specialization: Deepen expertise in conversion rate optimization (CRO) strategies, e-commerce user journeys, and DTC best practices.

• Advanced Tool Proficiency: Master advanced features of Figma and explore emerging design and analytics tools.

• Cross-functional Acumen: Develop a stronger understanding of growth marketing, product management, and software development lifecycles.

• Mentorship: Potential to receive mentorship from senior leaders within the Growth & Ecommerce team, gaining insights into strategic decision-making.

📝 Enhancement Note: The challenges are directly tied to the core responsibilities of optimizing e-commerce experiences in a data-driven, remote environment. Growth opportunities focus on deepening specialized skills and gaining broader business context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user data or A/B test results to significantly improve a conversion funnel on an e-commerce website. What was your process, and what were the results?" (Focus on data interpretation, process, and quantifiable outcomes).

• "How do you approach designing for brand consistency while also optimizing for conversion on a product detail page?" (Assess understanding of brand vs. performance trade-offs).

• "Walk us through your process for designing a new checkout flow. What key considerations do you prioritize, and how do you ensure it's user-friendly and efficient?" (Evaluate end-to-end design thinking for critical conversion points).

Company & Culture Questions:

• "What interests you about Activate Talent and our focus on e-commerce growth?" (Demonstrate research and alignment with company mission).

• "How do you approach working in a remote-first environment, and what strategies do you use to stay connected and productive?" (Assess self-management and remote collaboration skills).

Portfolio Presentation Strategy:

• Structure: For each case study, use a clear narrative: Problem -> Research -> Solution -> Results.

• Visuals: Use high-quality visuals of wireframes, prototypes, and final designs. Annotate key elements and decision points.

• Data Emphasis: Clearly present the metrics and KPIs that demonstrate the impact of your work. Use charts or graphs where appropriate.

• Conciseness: Be mindful of time. Focus on the most impactful projects and articulate your contributions clearly and succinctly.

• Enthusiasm: Show genuine passion for UX design and its role in driving business success.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of design expertise, data-driven problem-solving, and a clear understanding of e-commerce conversion drivers. The portfolio presentation is a critical component.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your submitted portfolio prominently features 2-3 e-commerce or DTC-focused case studies that highlight your conversion optimization experience, A/B testing involvement, and measurable results. Tailor your portfolio to showcase Figma proficiency and your user-centered design process.

• Resume Optimization: Update your resume to emphasize keywords such as "UX/UI Design," "E-commerce," "Conversion Rate Optimization (CRO)," "A/B Testing," "Figma," "User Research," "Analytics," and "DTC." Quantify your achievements wherever possible.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and the business impact of your work. Be ready to discuss your experience with Figma, GA4, and collaborating with CRO specialists. Prepare questions for the hiring team about their design challenges and team culture.

• Company Research: Familiarize yourself with Activate Talent's current website and digital presence. Identify potential areas for UX improvement and think about how your skills can address them, aligning with their focus on growth and e-commerce.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding salary and benefits, should be verified directly with Activate Talent before making application decisions.