UX Copywriter - Remote

📍 Job Overview

Job Title: UX Copywriter - Remote

Company: UnitedHealth Group

Location: Eden Prairie, Minnesota, United States (Remote)

Job Type: Full-time

Category: Content Strategy & UX Writing

Date Posted: 2026-02-25T19:18:10

Experience Level: 2-5 Years

Remote Status: Remote OK

🚀 Role Summary

• Craft clear, concise, and compelling user-focused copy for web and mobile applications, driving user engagement and satisfaction.

• Serve as a subject matter expert for Payer and Provider financial products, translating complex details into accessible language for optimal user experiences.

• Collaborate closely with cross-functional teams, including UX/UI designers, product managers, and researchers, to ensure seamless, pixel-perfect end-to-end digital experiences.

• Develop content strategies informed by data analytics, user research, marketing objectives, and adherence to brand and style guidelines.

• Act as a content evangelist, advocating for the critical role of well-crafted content in enhancing user experience and achieving business outcomes.

📝 Enhancement Note: This role within Optum's Consumer Experience and Digital Product team focuses on the critical intersection of user experience design and content strategy, specifically for financial products within the Commercial portfolio. The emphasis on Payer and Provider businesses indicates a need for specialized domain knowledge and the ability to articulate complex healthcare financial concepts simply. The remote nature of the role, with specific requirements for those in the Minneapolis or D.C. areas, highlights a hybrid approach to work flexibility.

📈 Primary Responsibilities

• Write user-focused copy for web and mobile products, encompassing calls-to-action, error messages, tooltips, onboarding flows, notifications, and more.

• Collaborate with design leaders, product managers, and designers to understand high-level product strategy and feature requirements, actively contributing to opportunity identification and solution crafting.

• Work closely with UX/UI design partners to ensure content and design are integrated seamlessly, creating pixel-perfect end-to-end user experiences.

• Develop copy informed by analytics, user research, marketing goals, and industry best practices to drive user engagement and satisfaction.

• Operate as a self-starter, independently managing timelines and priorities to ensure timely delivery of high-quality content.

• Contribute to the development of product flows, educational materials, product naming, navigational nomenclature, terminology, taxonomies, and other critical content elements.

• Partner with content strategists to support and evolve current content strategies, ensuring a cohesive and effective content ecosystem.

• Support design and research initiatives by providing content for user testing, as needed, to validate and refine user experiences.

• Maintain and enforce brand and style guidelines, ensuring content consistency, accuracy, and alignment with the company's voice and tone.

• Act as a copy and content evangelist, consistently communicating to design, development, product, and business stakeholders the central role content plays in creating superior user experiences and outcomes.

• Advocate for data-driven decision-making, closely partnering with Data & Analytics and User Research teams to leverage insights for content optimization.

• Collaborate closely with the SEO team, understanding and applying best practices for content optimization to enhance discoverability and user acquisition.

• Stay abreast of the latest relevant technologies, including AI writing and editing tools, to enhance efficiency and content quality.

• Participate actively in team critique sessions and workshops to foster continuous improvement of outputs and the overall user experience.

• Develop into a subject matter expert and evangelist for Optum's Payer and Provider users, understanding their unique needs and pain points.

📝 Enhancement Note: The responsibilities clearly outline a proactive, collaborative, and data-informed approach to UX copywriting. The emphasis on "subject matter expert and evangelist" for Payer and Provider users suggests a need for deep domain understanding and the ability to influence stakeholders through expertise. The requirement to "stay abreast of latest relevant technology, such as AI writing and editing tools" points to an organization that values innovation and efficiency in its content creation processes.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in English, Communications, Journalism, Marketing, or a related field is typically expected for this level of UX copywriting role.

Experience: 3+ years of relevant work experience with a strong focus on copy development and editing, content strategy, and adherence to brand and style guidelines.

Required Skills:

• Proven ability to write user-focused copy for web and mobile products, including calls-to-action, error messages, tooltips, onboarding flows, and notifications.

• Solid understanding of UX design principles, usability best practices, and accessibility guidelines (e.g., WCAG).

• Demonstrated ability to effectively communicate feedback to UX/UI designers and partner collaboratively to forge solutions.

• Experience in developing content based on analytics, user research, marketing goals, and best practices.

• Strong self-starter mentality with the ability to work independently, manage multiple timelines, and prioritize tasks effectively.

• Familiarity with content strategy principles, including taxonomy, nomenclature, and terminology development.

• Experience in adhering to and evangelizing brand and style guidelines to ensure content consistency and accuracy.

Preferred Skills:

• Proven ability to receive and incorporate feedback constructively, while also contributing insightful ideas to the design process.

• Excellent communication and collaboration skills, with a demonstrated ability to work effectively within cross-functional teams (design, product, research, engineering).

• Strong presentation skills, capable of articulating content strategies and rationale to diverse audiences.

• Experience working within the healthcare or financial services industry, particularly with Payer and Provider domains.

• Familiarity with AI writing and editing tools and their application in content creation workflows.

• Experience in supporting user testing with content and iterating based on findings.

📝 Enhancement Note: The distinction between required and preferred qualifications suggests that while core copywriting and UX understanding are essential, experience in specific industries (healthcare/financial) and advanced collaboration/presentation skills will significantly differentiate candidates. The emphasis on translating complex information for specific user groups (Payer/Provider) is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects demonstrating UX copywriting for web and mobile applications.

• Include examples of copy for various UI elements: calls-to-action, error messages, tooltips, onboarding flows, notifications, and microcopy.

• Present case studies that highlight your process: how you translated user needs, research insights, and business goals into compelling and user-friendly copy.

• Demonstrate your ability to adapt tone and voice to different product contexts and target audiences within the financial or healthcare sectors.

Process Documentation:

• Provide examples of how you've collaborated with UX/UI designers, product managers, and researchers throughout the design and development lifecycle.

• Illustrate your approach to incorporating user research findings and data analytics into your copywriting process.

• Showcase your understanding and application of brand and style guidelines, including any contributions to their development or refinement.

• Document your process for iterating on copy based on feedback, user testing, and performance metrics.

📝 Enhancement Note: For a UX Copywriter role, the portfolio is paramount. It should not just be a collection of work but a demonstration of strategic thinking, user empathy, and process. Candidates should be prepared to walk through their decision-making for specific copy examples, explaining the "why" behind their word choices and how they aligned with user goals and business objectives.

💵 Compensation & Benefits

Salary Range: $72,800 - $130,000 annually.

Benefits:

• Comprehensive benefits package (details typically include health, dental, vision insurance).

• Incentive and recognition programs designed to reward performance.

• Equity stock purchase options, offering ownership potential.

• 401k contribution plan for retirement savings.

• Eligibility for these benefits is subject to UnitedHealth Group's standard requirements.

Working Hours: 40 hours per week (standard full-time).

Work Arrangement: Remote within the U.S. Employees in the Minneapolis or Washington, D.C. areas are required to work in the office a minimum of four days per week.

📝 Enhancement Note: The provided salary range is competitive for a UX Copywriter with 3+ years of experience, especially in a remote capacity. The inclusion of equity stock purchase is a significant benefit often associated with larger, publicly traded companies like UnitedHealth Group. The specific hybrid work requirement for certain locations indicates a nuanced approach to remote work policy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology & Services. UnitedHealth Group, through its Optum division, is a major player in optimizing health outcomes, connecting people with care, pharmacy benefits, data, and resources.

Company Size: Large Enterprise (UnitedHealth Group is a Fortune 10 company with over 400,000 employees globally). This size offers stability, extensive resources, and opportunities for career growth, but can also mean more complex organizational structures and processes.

Founded: 1977 (UnitedHealth Group). Optum has evolved and grown through acquisitions and organic development, focusing on technology, data, and service delivery.

Team Structure:

• The Optum Consumer Experience and Digital Product team focuses on enhancing consumer satisfaction, engagement, and loyalty across digital touchpoints.

• This UX Copywriter will likely be part of a pod or squad structure, working closely with UX/UI designers, product managers, user researchers, and potentially front-end developers.

Methodology:

• Emphasis on user-centered design principles, ensuring that all digital experiences are intuitive, accessible, and meet user needs.

• Data-driven decision-making is a core tenet, with close partnerships with Data & Analytics and User Research teams to inform content strategy and optimization.

• Continuous improvement and innovation are encouraged, with a focus on leveraging technology and design to create seamless experiences.

• Collaboration is key, with a strong emphasis on cross-functional teamwork to achieve shared product goals.

Company Website: https://www.unitedhealthgroup.com/ and https://www.optum.com/

📝 Enhancement Note: Working for a large, established healthcare organization like UnitedHealth Group means operating within a highly regulated environment but also having access to significant resources and a broad impact. The company's mission to "help people live healthier lives" should be a guiding principle for any content created, ensuring it aligns with ethical communication and user well-being.

📈 Career & Growth Analysis

Operations Career Level: This role is an intermediate-level position, typically falling into the "Mid-Level" or "Specialist" category within UX Writing. It requires 3+ years of experience and the ability to work independently.

Reporting Structure: The UX Copywriter will report to a manager within the Consumer Experience and Digital Product team, likely a Director or Senior Manager of UX Content Strategy or Product Design. They will work on multiple product teams, collaborating with various Product Managers and UX Designers.

Operations Impact: The copy developed by this role directly influences user perception, understanding, and interaction with critical financial products. Effective UX copy can lead to increased product adoption, higher user satisfaction, reduced friction in financial transactions, improved clarity around benefits and services, and ultimately, better health outcomes by enabling users to manage their financial aspects of healthcare more effectively.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX copywriting for specific domains (e.g., Payer, Provider, financial products) or in areas like content strategy, information architecture, or accessibility.

• Leadership Development: Progress into a Senior UX Copywriter role, leading larger initiatives, mentoring junior writers, or managing content strategy for a specific product area.

• Cross-functional Transition: Potentially transition into related roles such as Content Strategist, UX Designer, Product Manager, or Technical Writer, leveraging a strong understanding of user experience and product development.

• Industry Expertise: Become a recognized subject matter expert within the healthcare and financial technology space, contributing to industry best practices.

📝 Enhancement Note: UnitedHealth Group's scale offers substantial internal mobility. A UX Copywriter in this role can expect opportunities to grow their expertise within specialized areas of healthcare finance, take on more complex projects, and potentially move into leadership positions or related product development roles. The emphasis on "Caring. Connecting. Growing together" suggests a supportive environment for professional development.

🌐 Work Environment

Office Type: Primarily remote, with potential for hybrid work arrangements for those located near major hubs like Minneapolis or Washington, D.C., requiring a minimum of four days in the office. This indicates a flexible work policy that values both remote autonomy and in-person collaboration.

Office Location(s): Eden Prairie, Minnesota (implied headquarters for the team/division), with potential for hybrid work in Minneapolis or Washington, D.C. areas. The role is remote within the U.S.

Workspace Context:

• A remote-first or hybrid environment requires strong self-discipline, effective time management, and proficiency in virtual collaboration tools.

• The role involves close collaboration with digital product teams, suggesting a fast-paced, agile environment where quick iteration and feedback are common.

• Access to company-provided tools and technology will be essential for seamless remote work and collaboration.

• Opportunities for virtual team engagement, knowledge sharing, and participation in online workshops will be crucial for staying connected and aligned.

Work Schedule: Standard 40-hour work week. While remote, adherence to core business hours for team collaboration and responsiveness is generally expected. Flexibility may be available, but core availability for meetings and real-time collaboration is important.

📝 Enhancement Note: The remote nature of the role requires candidates to be comfortable with asynchronous communication and self-management. For those in specific locations, the hybrid requirement necessitates an understanding of office protocols and a willingness to commute. The "Caring. Connecting. Growing together" slogan suggests a company culture that aims to foster connection despite geographical distribution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your resume and conduct a brief phone screen to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Skills Assessment: You will likely be asked to submit a portfolio showcasing your UX copywriting work. This may be followed by a more in-depth interview with the hiring manager and/or a UX design lead to discuss your portfolio and specific skills.

• Skills Challenge/Case Study: A common step for UX writers is a take-home assignment or live exercise where you'll be asked to write copy for a given scenario or critique existing copy. This assesses your practical application of UX principles and writing skills.

• Cross-functional Interviews: You may interview with product managers, UX designers, or researchers to evaluate your collaboration style and ability to work within a cross-functional team.

• Final Interview: A final interview with a senior leader to discuss your overall fit, long-term potential, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest UX writing projects that best represent your skills for this specific role (financial products, Payer/Provider focus if possible).

• Showcase Process: For each project, clearly articulate your role, the problem you were solving, your process (research, ideation, collaboration), and the outcome. Use visuals (screenshots, wireframes) to provide context.

• Quantify Impact: Whenever possible, include metrics or data that demonstrate the success of your copy (e.g., A/B test results, conversion rate improvements, user feedback).

• Explain Your 'Why': Be prepared to verbally walk through your portfolio, explaining the rationale behind your word choices, tone, and structure for each piece.

• Highlight Collaboration: Demonstrate how you worked with designers, researchers, and product managers to achieve the best user experience.

Challenge Preparation:

• Understand the Scenario: Thoroughly read and understand the prompt for any case study or assignment. Identify the target audience, business goals, and any constraints.

• Apply UX Principles: Ensure your copy is clear, concise, user-centered, accessible, and aligned with brand voice.

• Structure Your Response: Organize your written response logically. For critiques, be constructive and provide actionable recommendations. For new copy, present multiple options if appropriate and justify your preferred choice.

• Time Management: If it's a timed exercise, allocate your time wisely. If it's a take-home, plan your work to ensure quality and timely submission.

📝 Enhancement Note: The interview process for UX Copywriters heavily relies on demonstrating practical skills through a portfolio and a writing challenge. Candidates should prepare specific examples of how they've translated complex information into user-friendly language, especially within regulated industries.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Familiarity with various CMS platforms used for web content publishing.

• Collaboration Tools: Slack, Microsoft Teams, Zoom for communication and virtual meetings.

• Project Management Tools: Jira, Asana, Trello for task tracking and workflow management.

• Design Collaboration Tools: Figma, Sketch, Adobe XD for reviewing designs and providing feedback on UI elements.

Analytics & Reporting:

• Web Analytics Platforms: Google Analytics, Adobe Analytics for understanding user behavior and content performance.

• User Research Platforms: Tools for conducting and analyzing user interviews, surveys, and usability testing.

• A/B Testing Tools: Optimizely, VWO for testing different copy variations to determine the most effective.

CRM & Automation:

• While not a direct CRM role, understanding how content impacts user journeys within CRM-driven processes is beneficial.

• Familiarity with marketing automation platforms may be helpful for understanding user lifecycle communication.

📝 Enhancement Note: While the job description doesn't explicitly list tools, a UX Copywriter in a large tech/healthcare company would be expected to be proficient with standard collaboration, project management, and design review platforms. Experience with analytics and A/B testing tools is crucial for demonstrating data-driven copywriting. The mention of "AI writing and editing tools" suggests familiarity or at least openness to exploring AI-assisted content creation.

👥 Team Culture & Values

Operations Values:

• Caring: Demonstrated through empathy in user-centered design and copy that genuinely helps users navigate complex healthcare and financial information.

• Connecting: Fostering strong relationships within cross-functional teams and ensuring clear, effective communication channels.

• Growing Together: A commitment to continuous learning, skill development, and mutual support within the team and across the organization.

• Data-Driven: A belief in using analytics and user research to inform decisions and measure the impact of content.

• User-Centricity: Prioritizing the user experience above all else, ensuring clarity, usability, and accessibility in all digital interactions.

Collaboration Style:

• Cross-functional Integration: Actively participating in design sprints, product roadmap discussions, and user research debriefs.

• Constructive Feedback: Providing and receiving feedback openly and professionally to improve content and design.

• Agile and Iterative: Working in an agile environment, comfortable with rapid prototyping, testing, and iteration of content.

• Proactive Communication: Keeping stakeholders informed of progress, potential roadblocks, and content decisions.

📝 Enhancement Note: The company slogan "Caring. Connecting. Growing together" provides a strong foundation for understanding the desired team culture. Candidates should demonstrate how their work and collaboration style aligns with these values, particularly in how they approach user needs (Caring), teamwork (Connecting), and professional development (Growing).

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: Articulating intricate financial and healthcare concepts for a diverse user base in a clear, concise, and compliant manner.

• Balancing Stakeholder Needs: Synthesizing input from product, design, legal, compliance, and marketing to create effective copy.

• Data Interpretation: Effectively using analytics and user research to inform and validate copy decisions, especially when data may be ambiguous.

• Maintaining Brand Consistency: Ensuring a unified voice and tone across various digital touchpoints and product lines within a large organization.

• Navigating a Regulated Industry: Adhering to strict compliance and legal requirements inherent in healthcare and financial services.

Learning & Development Opportunities:

• Domain Expertise: Deepen knowledge of Payer and Provider operations, healthcare finance, and regulatory landscapes.

• Advanced UX Practices: Enhance skills in content strategy, information architecture, accessibility standards, and user research methodologies.

• Leadership and Mentorship: Opportunities to lead projects, mentor junior writers, and contribute to strategic content planning.

• Industry Exposure: Participation in conferences, webinars, and training related to UX, content strategy, and the healthcare/financial technology sectors.

• Tool Proficiency: Gain experience with emerging AI writing tools and advanced analytics platforms.

📝 Enhancement Note: The challenges in this role are significant due to the nature of the industry. Candidates who thrive on solving complex communication problems and are adept at navigating regulated environments will be well-suited. The growth opportunities are substantial, leveraging the company's size and focus on innovation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex financial or healthcare concept into simple, user-friendly language. What was your process, and what was the outcome?" (Focus on process, user-centricity, and results).

• "How do you approach collaborating with UX/UI designers to ensure copy and design work together seamlessly? Can you provide an example?" (Highlight collaboration, problem-solving, and iterative design).

• "Imagine you receive conflicting feedback from a product manager and a UX designer on a piece of copy. How would you handle this situation to reach an effective solution?" (Demonstrate conflict resolution, negotiation, and user advocacy).

Company & Culture Questions:

• "What excites you about working for UnitedHealth Group and Optum, specifically in the Consumer Experience and Digital Product space?" (Research the company mission, values, and recent initiatives).

• "How do you see your role as a UX Copywriter contributing to our mission of helping people live healthier lives?" (Connect your work to the broader organizational impact).

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your approach, the solution (your copy), and the results.

• Focus on Impact: Emphasize the "so what?" – how your copy improved the user experience, solved a problem, or achieved a business goal. Use metrics where possible.

• Explain Your Rationale: Clearly articulate why you chose specific words, phrases, or structures. Link your decisions back to user needs, UX principles, and business objectives.

• Demonstrate Collaboration: Briefly mention how you worked with other team members (designers, researchers, PMs) and how their input influenced your work.

• Be Prepared for Questions: Anticipate questions about your process, decisions, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of UX copywriting principles, a strong collaborative spirit, and the ability to articulate complex ideas clearly, especially within the healthcare and financial domains. The portfolio is the primary tool; practice presenting it concisely and persuasively.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the UnitedHealth Group careers portal.

• Tailor your resume: Highlight keywords and responsibilities from the job description, emphasizing your experience in UX copywriting, user-centered design, content strategy, and working with web/mobile applications. Quantify achievements where possible.

• Prepare your portfolio: Ensure your portfolio is polished, easy to navigate, and clearly showcases relevant UX copywriting projects. Be ready to present specific examples and discuss your process in detail.

• Research UnitedHealth Group and Optum: Familiarize yourself with their mission, values, recent news, and the specific areas of Payer and Provider financial products to demonstrate genuine interest and understanding.

• Practice your interview responses: Prepare for behavioral questions, portfolio walkthroughs, and potential skills challenges, focusing on demonstrating your problem-solving skills, collaborative approach, and subject matter expertise.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.