UX Content Designer SR/Ssr.

📍 Job Overview

Job Title: UX Content Designer SR/Ssr.

Company: Despegar

Location: Alphaville, Brazil

Job Type: Full Time

Category: User Experience / Content Design

Date Posted: March 02, 2026

Experience Level: Senior (5-10 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on designing and systematizing communications for in-app experiences and end-to-end user journeys, with a strong emphasis on the entire user flow.

• It involves the construction and optimization of complete communication journeys, driving strategies for cross-selling through relevant in-app features.

• A key aspect is continuous experimentation, evaluating metrics such as Estimated Time to Read (ETR), Click-Through Rate (CTR), and Open Rate to analyze impact and optimize communication strategies.

• The position requires a deep understanding of data processing, metrics, and systems to support a data-driven approach to content design and user engagement.

📝 Enhancement Note: While the title is "UX Content Designer," the responsibilities and required skills heavily lean into a "Revenue Operations" or "Growth Operations" mindset, focusing on optimizing user engagement, conversion, and cross-selling through systematic communication strategies and data-driven experimentation. This role is crucial for driving business outcomes within the user journey.

📈 Primary Responsibilities

• Design and systematize communications for in-app experiences and end-to-end user journeys, ensuring alignment with the global user flow and overall product strategy.

• Build and optimize complete communication journeys, from initial touchpoints to post-interaction follow-ups, ensuring a cohesive and effective user experience.

• Drive continuous experimentation by evaluating key metrics such as Estimated Time to Read (ETR), Click-Through Rate (CTR) of various components, and Open Rate to assess the effectiveness of communications.

• Conduct in-depth analysis of communication flows and user interaction data to identify areas for improvement and optimization.

• Develop and implement strategies to boost cross-selling opportunities through targeted communications and in-app features designed to enhance the user experience.

• Collaborate closely with product, engineering, and marketing teams to ensure communication strategies are integrated and aligned with broader business objectives.

• Maintain a systematic approach to content creation and management, ensuring consistency, clarity, and adherence to brand voice and guidelines across all touchpoints.

📝 Enhancement Note: The emphasis on "systematizing communications" and "end-to-end journeys" suggests a need for a candidate who can build repeatable processes and frameworks for content delivery, akin to establishing operational playbooks within a GTM or RevOps context. The focus on metrics and optimization points towards a data-driven operational approach.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Marketing, Communications, Human-Computer Interaction, or a related field is typically preferred for senior-level UX roles.

Experience: 5-10 years of proven experience in UX Content Design, with a strong focus on in-app experiences and building communication journeys.

Required Skills:

• Proven experience in designing content for in-app experiences and constructing end-to-end communication journeys.

• Strong analytical skills for data processing, metric evaluation, and system analysis.

• Excellent systemic thinking capabilities to understand and map the complete user flow and its interdependencies.

• Demonstrated ability to experiment, test, and continuously optimize communication strategies based on data insights.

• Proficiency in Figma for design and prototyping.

• Mandatory Spanish language proficiency for designing communication experiences for the Argentinian market and collaborating with multicultural teams.

Preferred Skills:

• Experience utilizing generative AI as a supportive tool for content creation and optimization.

• Familiarity with A/B testing frameworks and statistical analysis for experiment design.

• Experience with user research methodologies and incorporating user feedback into content design.

• Understanding of e-commerce or travel industry user behaviors and journey mapping.

📝 Enhancement Note: The "Senior/Ssr." designation, coupled with the 5-10 year experience range, implies a need for a candidate who can not only execute but also strategize and potentially mentor junior team members. The emphasis on analytical and systemic thinking is critical for operationalizing content design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of in-app communication designs and end-to-end user journeys you have developed, clearly illustrating your process from concept to execution.

• Include case studies demonstrating how you have used data, metrics, and experimentation to optimize communication strategies and improve user engagement or conversion rates.

• Highlight your ability to systematize communications, perhaps by presenting a framework or process you've implemented for consistent content delivery.

• Provide examples of your work with Figma, demonstrating your proficiency in designing user interfaces and interactive prototypes for communication flows.

Process Documentation:

• Demonstrate your approach to defining and optimizing user communication flows, including how you analyze existing journeys and identify areas for improvement.

• Show how you integrate metrics and experimentation into your content design process, detailing the types of tests you conduct and how you interpret results.

• Present your methodology for ensuring consistency and scalability in communication design across different in-app touchpoints and user segments.

📝 Enhancement Note: For a senior role with a strong operational and analytical bent, a portfolio is crucial. It needs to go beyond visual design to demonstrate strategic thinking, process implementation, and measurable impact—key indicators of operational effectiveness.

💵 Compensation & Benefits

Salary Range: For a Senior UX Content Designer with 5-10 years of experience in Brazil (Alphaville region), the estimated annual salary range would typically be between BRL 90,000 and BRL 150,000. This can vary significantly based on specific company compensation structures, performance, and negotiation.

Benefits:

• Opportunity to be part of an expert company in the travel industry.

• Belong to a team of professionals passionate about technology and enabling travel for others.

• Integrate into a team that uses technology for innovation and creating opportunities.

• Develop your career in a competitive and challenging environment.

• Potential for professional growth and skill development within a leading Latin American travel platform.

• Access to company-provided resources and tools for design and analysis.

Working Hours: The standard working hours are typically 40 hours per week, aligning with a full-time employment type. While the role is on-site, Despegar may offer some flexibility in daily schedules, common in tech-oriented companies.

📝 Enhancement Note: Salary research for Alphaville, Brazil, indicates a competitive range for senior tech roles. Benefits are described broadly; specific details often include health insurance, meal vouchers, and potential stock options, which are common in larger tech firms. The working hours are standard, but on-site roles in tech often allow for some schedule flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: The travel industry, with a focus on leveraging technology to create seamless travel experiences and drive innovation in the Latin American market.

Company Size: Despegar is a significant player in the Latin American travel industry, indicating a large organization with established processes and a substantial employee base, likely in the thousands. This size offers opportunities for cross-functional collaboration and exposure to diverse projects.

Founded: Founded in 1999, Despegar has a long history in the online travel space, evolving into a leading platform that integrates technology and travel services. This longevity suggests a company that values adaptability and continuous improvement.

Team Structure:

• The role is within a new "Communications Squad," suggesting a focused, agile team structure designed to tackle specific communication challenges.

• This squad likely reports into a broader Product, UX, or Growth department, with potential dotted-line reporting to leadership overseeing user experience or revenue operations.

Methodology:

• Data Analysis and Insights: A strong emphasis on data-driven decision-making, utilizing metrics and analytics to understand user behavior and communication effectiveness.

• Workflow Planning and Optimization: Focus on designing and refining user journeys and communication flows for maximum impact and efficiency.

• Automation and Efficiency: Leveraging technology and systematic approaches to streamline communication processes and enhance user experience.

Company Website: https://www.despegar.com/

📝 Enhancement Note: Despegar's "Team Decolar" culture emphasizes growth, innovation, and a proactive, results-oriented mindset. The new "Communications Squad" indicates a strategic investment in optimizing user engagement through content, aligning with GTM and RevOps principles.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior/Ssr. level UX Content Designer role, indicating a position of significant responsibility and autonomy. It requires not only execution but also strategic input into communication design, process optimization, and potentially guiding junior team members within the Communications Squad.

Reporting Structure: The role is part of a new "Communications Squad." This squad likely reports to a Manager or Director within a larger Product, UX, or Growth organization. The candidate will collaborate cross-functionally with various teams, requiring strong communication and stakeholder management skills.

Operations Impact: The primary impact of this role is on user engagement, conversion rates, and revenue generation through optimized in-app communications and cross-selling strategies. By systematizing communications and driving experimentation, this role directly contributes to improving key business metrics and enhancing the overall customer lifetime value.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in applying analytical and systematic thinking to content design, mastering metrics-driven optimization within a large-scale digital platform.

• Industry Specialization: Deepen knowledge within the travel technology sector, understanding nuanced user behaviors and market dynamics to inform communication strategies.

• Leadership Potential: Opportunity to become a subject matter expert in in-app communications and user journey optimization, potentially leading future initiatives or mentoring junior designers as the squad grows.

• Cross-Functional Exposure: Gain broad experience working with diverse teams (Product, Engineering, Data, Marketing), enhancing collaboration and strategic influence skills.

📝 Enhancement Note: The "Senior/Ssr." designation combined with the focus on metrics and optimization positions this role as a key contributor to growth initiatives, offering a clear path for career advancement within a data-centric operational framework.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment within Despegar's facilities in Alphaville, Brazil.

Office Location(s): Alphaville, Brazil, a well-known business and commercial hub. This location suggests a professional setting with access to amenities and a potentially collaborative office space.

Workspace Context:

• Collaborative Environment: As part of a new squad and a large tech company, the workspace will likely foster collaboration, with opportunities for team meetings, brainstorming sessions, and cross-functional interactions.

• Operations Tools and Technology: Access to industry-standard design tools like Figma, alongside analytics platforms and internal communication systems, will be available to support the role's responsibilities.

• Team Interaction: Regular interaction with squad members, product managers, engineers, and data analysts will be integral to the daily workflow, promoting a dynamic and interactive work atmosphere.

Work Schedule: The role is full-time, typically adhering to standard business hours (e.g., 40 hours per week). While on-site, tech companies often provide some flexibility in start and end times to accommodate individual work styles, provided operational needs and collaboration demands are met.

📝 Enhancement Note: An on-site role in a significant business hub like Alphaville implies a structured work environment focused on in-person collaboration and engagement, which can be beneficial for complex operational projects requiring frequent team sync-ups.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the required skills and experience, particularly your analytical approach and content systematization capabilities.

• Technical Interview/Case Study: Expect a deep dive into your experience with UX content design, user journeys, metrics analysis, and experimentation. You may be asked to present a portfolio case study or work through a hypothetical scenario to demonstrate your problem-solving and systemic thinking.

• Team/Hiring Manager Interview: This stage will focus on your cultural fit within the "Team Decolar" philosophy, your proactivity, and your ability to collaborate within a squad structure. Questions may explore your approach to continuous learning and your understanding of the travel industry.

• Final Interview: Potentially with a higher-level stakeholder to discuss strategic alignment, long-term career goals, and assess your overall fit for the senior role and impact on business objectives.

Portfolio Review Tips:

• Showcase Systematization: Clearly demonstrate how you've built repeatable processes for content design and delivery, not just one-off projects.

• Quantify Impact: For each case study, highlight the metrics you influenced (e.g., increased CTR, improved conversion, reduced ETR) and explain your role in achieving those results.

• Highlight Experimentation: Detail your approach to A/B testing and optimization, showing how you used data to iterate and improve communication effectiveness.

• Demonstrate Systemic Thinking: Use journey maps or flow diagrams to illustrate your understanding of the end-to-end user experience and how your content fits into the larger picture.

• Figma Proficiency: Be prepared to walk through your Figma files, explaining your design decisions and how you've structured your work for efficiency.

Challenge Preparation:

• Be ready to discuss how you would approach systematizing communications for a specific user journey within the Despegar platform.

• Prepare examples of how you've used data and metrics to drive decisions in content design, focusing on measurable outcomes.

• Think about how you would foster a culture of experimentation within a new squad and how you would measure its success.

• Practice articulating your understanding of cross-selling strategies and how content design can support them.

📝 Enhancement Note: Given the emphasis on analytical and systematic skills, the interview process will likely scrutinize your process and results. A portfolio that clearly links your design decisions to operational improvements and business metrics will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for design, prototyping, and collaboration on UI elements and communication flows. Proficiency is a must.

• Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or internal data visualization dashboards for tracking user behavior and communication performance.

• Project Management Tools: Familiarity with tools like Jira, Asana, or Trello for managing tasks, sprints, and team workflows.

Analytics & Reporting:

• Data Visualization Tools: Experience with tools such as Tableau, Power BI, or Looker for creating dashboards and reports to communicate findings to stakeholders.

• Spreadsheet Software: Advanced proficiency in Excel or Google Sheets for data manipulation, analysis, and basic reporting.

CRM & Automation:

• CRM Systems: While not explicitly mentioned, understanding how content design integrates with CRM (e.g., Salesforce, HubSpot) for personalized communication is beneficial.

• Marketing Automation Tools: Familiarity with platforms that facilitate automated email or in-app messaging campaigns could be advantageous.

• Generative AI Tools: Preferred experience with tools like ChatGPT, Bard, or similar platforms for content ideation, drafting, and optimization.

📝 Enhancement Note: The core tools are Figma and analytics platforms. A strong candidate will demonstrate how they leverage these tools not just for design but for operational efficiency and data-driven decision-making within the user journey.

👥 Team Culture & Values

Operations Values:

• Data-Driven Approach: A core value is to rely on data, metrics, and experimentation to inform decisions and measure the impact of communications.

• Continuous Improvement: A commitment to constantly seeking ways to optimize user experiences, communication effectiveness, and operational processes.

• Proactivity and Ownership: Encouraging individuals to take initiative, drive projects forward, and be accountable for outcomes within their domain.

• Collaboration and Teamwork: Fostering an environment where team members work together effectively, share knowledge, and support each other to achieve common goals.

• Innovation and Learning: A culture that embraces new ideas, encourages learning, and is open to exploring new tools and methodologies, such as generative AI.

Collaboration Style:

• Cross-functional Integration: Expect to collaborate closely with Product, Engineering, Data, and Marketing teams, requiring strong communication and the ability to translate between different functional areas.

• Process Review and Feedback: An open culture for discussing and refining processes, with constructive feedback loops to ensure continuous improvement in communication strategies.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the squad and wider organization to elevate collective expertise.

📝 Enhancement Note: Despegar's culture appears to be dynamic and growth-oriented, valuing initiative and data. The "Communications Squad" will likely operate with an agile mindset, emphasizing iterative development and cross-functional synergy.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing New Processes: As part of a new squad, a key challenge will be defining and implementing robust processes for communication design, systematization, and experimentation from the ground up.

• Balancing Creativity with Data: Integrating creative content design with rigorous data analysis and optimization can be a delicate balance to strike effectively.

• Cross-functional Alignment: Ensuring consistent messaging and strategy across various departments and user touchpoints requires strong negotiation and stakeholder management skills.

• Measuring Complex Impact: Quantifying the precise impact of communication content on cross-selling and overall user engagement, especially in a complex user journey, can be challenging.

Learning & Development Opportunities:

• Advanced Analytics & Experimentation: Opportunity to deepen skills in analyzing complex datasets, designing sophisticated A/B tests, and interpreting results to drive strategic decisions.

• Generative AI Integration: Hands-on experience in leveraging generative AI tools for content ideation, creation, and optimization, staying at the forefront of technological advancements.

• Product Strategy Input: Contributing to the strategic direction of in-app communications and user journey design, influencing product development from a content and engagement perspective.

• Mentorship and Leadership: Potential to grow into a leadership role within the Communications Squad, mentoring junior designers and shaping the team's operational approach.

📝 Enhancement Note: The role offers significant opportunities to build and optimize operational frameworks for content within a growing team, providing a valuable experience for those looking to advance in growth or RevOps-focused roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you systematized a complex communication process. What was your approach, what tools did you use, and what was the outcome?"

• "How would you approach designing an end-to-end communication journey for a new feature on Despegar? Walk us through your process, including how you'd incorporate experimentation and metrics."

• "Tell us about a significant cross-selling opportunity you identified and how you leveraged content design to capitalize on it. What were the results?"

Company & Culture Questions:

• "What excites you about Despegar and the travel industry? How do you see your role contributing to our mission?"

• "How do you embody the 'Team Decolar' values of being proactive, innovative, and results-oriented in your work?"

• "Describe your experience working in a squad structure. How do you ensure effective collaboration with product managers, engineers, and data analysts?"

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with the business problem, your role, your process (including design, data analysis, and experimentation), and the measurable results.

• Quantify Impact: For each case study, clearly state the key metrics you influenced and provide specific numbers. Use visuals (charts, graphs) to illustrate data effectively.

• Showcase Process: Walk through your Figma files to demonstrate your design thinking, systemization efforts, and how you approached user journeys. Explain your rationale behind key design decisions.

• Highlight Systemic Thinking: Use journey maps or diagrams to show how your content fits into the broader user experience and how you considered the end-to-end flow.

• Tailor to Despegar: If possible, subtly connect your examples to the travel industry or e-commerce scenarios to show relevance.

📝 Enhancement Note: Prepare to go deep on your process, data analysis, and the measurable impact of your work. Demonstrating how you build and optimize systems for content delivery will be key to showcasing your operational prowess.

📌 Application Steps

To apply for this operations-aligned UX Content Designer position:

• Submit your application through the provided Lever link.

• Customize Your Resume: Highlight your experience in systematizing communications, data analysis, metrics evaluation, and end-to-end user journey design. Emphasize your proficiency with Figma and your analytical/systemic thinking skills, using keywords from the job description.

• Curate Your Portfolio: Select 2-3 strong case studies that best demonstrate your ability to design, systematize, and optimize in-app communications, with a clear focus on measurable results and experimental approaches. Ensure your Figma work is well-organized and your process is clearly articulated.

• Prepare Your Narrative: Practice articulating your experience with data-driven decision-making, your understanding of user journeys, and how you approach experimentation. Be ready to discuss your experience with Spanish language requirements and any familiarity with generative AI.

• Research Despegar: Understand their business, their mission, and the "Team Decolar" culture. Think about how your skills can contribute to their goals in the travel industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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