Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Global University Systems (GUS)

Location: Mumbai, India

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: April 8, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Digital Asset Creation: Drive the visual strategy by producing a wide array of digital assets, including infographics, banners, display ads, email templates, social media visuals, e-books, and website graphics to support SEO, social media, and partner communications.

• Motion Design & Video Production: Execute end-to-end video editing and motion graphics production for digital campaigns, social media, presentations, and web touchpoints, encompassing cutting footage, audio mixing, transitions, color grading, captions, and platform-optimized exports.

• Brand Stewardship: Ensure rigorous adherence to Quallege brand guidelines across all graphic and motion assets, fostering a consistent and recognizable identity across diverse channels, markets, and mediums.

• AI-Enhanced Design: Leverage AI-driven graphic design technologies for predictive design strategies and automation, maximizing content production efficiency and impact within a global, multichannel operation.

📝 Enhancement Note: This role is critical for Quallege's international student recruitment platform, emphasizing the need for visual content that resonates across diverse global audiences and adheres strictly to university partner brand guidelines. The heavy emphasis on motion design and video editing, alongside AI tools, positions this as a modern creative operations role.

📈 Primary Responsibilities

• Digital Asset Production: Develop a comprehensive suite of graphic assets, including visually engaging infographics, impactful banners, compelling display ads, functional email templates, attention-grabbing social media visuals, informative e-books, and optimized website graphics.

• Motion Graphics & Video Editing: Create dynamic motion graphics and animations for digital campaigns, social media content (reels, stories), webinar recaps, and presentation enhancements; manage full video editing workflows from footage assembly to final export.

• Brand Consistency Enforcement: Meticulously apply and maintain Quallege brand guidelines and university partner brand standards across all visual outputs, ensuring a unified and professional brand presence.

• Responsive Design Implementation: Design assets that are inherently responsive and adaptable across various devices and screen sizes, guaranteeing a seamless visual experience from desktop to mobile.

• Cross-Functional Campaign Collaboration: Partner closely with Copywriters and Web Developers to ensure integrated campaigns where graphics, motion, copy, and digital functionality work in synergy to achieve marketing objectives.

• Trend Innovation & Adaptation: Proactively research and integrate emerging design and motion trends, exploring novel visual strategies and techniques to differentiate Quallege in competitive global education markets.

• AI Tool Integration: Employ AI-driven graphic design tools to inform design strategies, automate repetitive tasks, and enhance the overall effectiveness and efficiency of content creation processes.

• Performance-Informed Design: Utilize analytics and campaign performance data to guide design decisions, ensuring that visual assets are not only aesthetically pleasing but also strategically effective in driving engagement and conversions.

• Content Auditing & Refresh: Conduct regular reviews of existing digital assets, refreshing and optimizing them based on performance insights and evolving brand strategies to maintain a high standard.

• Digital Asset Management: Systematically organize, tag, and maintain a comprehensive digital library of all graphic and motion assets, ensuring efficient retrieval and accessibility for the marketing team and stakeholders.

• Continuous Learning & Skill Development: Dedicate time to staying updated on the latest advancements in graphic design, motion graphics, video editing software, AI design tools, and platform-specific visual trends.

• Proactive Team Engagement: Actively participate in team discussions, contribute design perspectives to broader marketing strategies, and communicate effectively to keep projects aligned with business goals and timelines.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative output and operational efficiency. The explicit mention of "end-to-end video editing" and "motion design are core deliverables" signifies a high expectation for these skills, not as supplementary tasks. The integration of AI tools and data-driven decision-making points towards a sophisticated marketing operations environment.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Digital Media, Multimedia, Visual Communication, or a closely related field from an accredited institution.

Experience:

• 3–5 years of dedicated professional experience in graphic design, with a strong track record of producing high-quality assets for diverse digital channels including social media, SEO content, email marketing, and stakeholder communications.

Required Skills:

• Graphic Design Mastery: Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Motion Graphics & Video Editing: Advanced skills in Adobe After Effects for motion graphics and Adobe Premiere Pro (or similar) for comprehensive video editing, including audio mixing, color grading, and transitions.

• Digital Design Tools: Strong command of Figma, Canva, and Convertri for versatile digital asset creation and web-specific design.

• Brand Consistency Expertise: Demonstrated ability to rigorously apply and maintain brand guidelines across a wide spectrum of asset types, channels, and international markets.

• Project Management Acumen: Proven ability to manage multiple concurrent design projects, ensuring timely delivery and adherence to quality standards.

• Multicultural Collaboration: Experience working effectively within diverse, multicultural, and distributed teams, understanding global design trends and cultural nuances.

• Communication & Interpersonal Skills: Excellent verbal and written communication skills, with the ability to articulate design decisions clearly and collaborate effectively across departments.

• Creative Problem-Solving: Strong strategic and creative problem-solving skills, with a commitment to innovation and data-informed design approaches.

• Portfolio Excellence: A robust and compelling portfolio showcasing superior graphic design and motion design work across multiple channels and formats.

Preferred Skills:

• AI-Driven Design Tools: Hands-on experience or familiarity with AI design platforms such as Adobe Firefly, Midjourney, or similar generative AI tools.

• Educational Sector Experience: Prior work experience within an educational institution or a multinational corporation managing diverse brands.

• UX/UI Principles: Deeper experience applying UX/UI design principles to digital products or campaigns, including wireframing, prototyping, or UI design for web and landing pages.

• Brand Development & Evolution: Experience in brand development, evolution, and sustaining consistent visual identity across various media.

• Emerging Media Interest: Interest or experience with newer multimedia formats like live streaming, podcasts, or other evolving content platforms.

• Design Team Development: Involvement in contributing to design team development programs, fostering a culture of continuous learning and skill growth.

📝 Enhancement Note: The requirement for proficiency in all listed Adobe Creative Suite applications, Figma, Canva, and Convertri is significant. The "essential" skills emphasize practical application and demonstrable experience, particularly in motion design and video editing. The "AI-driven design" and "UX/UI principles" are highlighted as strong differentiators.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Core Skills: Showcase a minimum of 3-5 distinct projects that clearly illustrate expertise in graphic design, motion graphics, and video editing.

• Brand Consistency Examples: Include case studies or project examples where rigorous adherence to brand guidelines was critical, demonstrating an understanding of maintaining brand integrity across different applications.

• Multichannel Asset Diversity: Present a range of digital assets created for various channels (social media, web banners, email, presentations), highlighting adaptability and versatility.

• Performance-Oriented Designs: Where possible, include examples of designs that were explicitly created to achieve specific performance metrics (e.g., higher click-through rates, increased engagement) and provide brief context on the outcomes.

• Motion Graphics & Video Showcase: A dedicated section or clear examples of motion graphics and video editing projects, detailing the software used and the intended impact of the animation or edit.

Process Documentation:

• Workflow Design: Illustrate understanding of design workflows, from brief intake and concept development to asset delivery and stakeholder feedback integration.

• Collaboration Integration: Provide examples or descriptions of how you collaborate with copywriters, developers, or marketing managers to ensure cohesive campaign execution.

• Asset Management Practices: Briefly describe your preferred methods for organizing, versioning, and archiving digital assets to ensure efficient retrieval and reuse.

• Quality Assurance: Outline your approach to design quality assurance, including self-review and how you incorporate feedback to refine final deliverables.

📝 Enhancement Note: For a role heavily focused on visual content production and brand consistency across international markets, the portfolio is paramount. It needs to prove not just technical skill but also strategic thinking in how design supports marketing objectives and adheres to complex brand frameworks. The emphasis on motion graphics and AI tools suggests a need for forward-thinking portfolio pieces.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: ₹800,000 - ₹1,300,000 per annum (INR)

• Explanation: This estimate is based on market research for experienced Graphic Designers with specialized skills in motion graphics and video editing in Mumbai, India. Factors considered include the specified 3-5 years of experience, the emphasis on advanced software proficiency (Adobe Creative Suite, Figma), and the additional requirement for AI tool familiarity. The range accounts for variations in experience within the mid-level bracket and the specific demands of a remote, international role within the education technology sector. Averages were drawn from industry salary benchmarks, recruiter insights, and online salary aggregators for similar roles in metropolitan Indian cities.

Benefits:

• Remote Work Flexibility: Full remote work arrangement, enabling a flexible work-life balance and eliminating commuting.

• Health & Wellness: Comprehensive health insurance coverage, potentially including medical, dental, and vision.

• Professional Development: Opportunities for continuous learning, including access to training resources, workshops, and potentially contributions towards relevant certifications or courses in graphic design, motion graphics, or AI design tools.

• Retirement Savings: Contribution to a provident fund or similar retirement savings plan as per Indian labor laws.

• Paid Time Off: Generous vacation days, sick leave, and public holidays as per company policy and local regulations.

• Global Exposure: Opportunity to work with a global team and contribute to international marketing campaigns for prominent universities.

Working Hours:

• Standard Hours: Approximately 40 hours per week.

• Flexibility: While standard hours apply, the remote nature of the role may offer some flexibility in scheduling, provided core collaboration times and project deadlines are met. Collaboration with global teams may necessitate occasional adjustments to working hours.

📝 Enhancement Note: Given the role is based in Mumbai, India, the salary range is estimated in INR. The benefits are tailored to common offerings for full-time remote roles in India, with a particular emphasis on professional development relevant to the technical skills required.

🎯 Team & Company Context

🏢 Company Culture

Industry: Higher Education Technology & Services. Global University Systems (GUS) operates as an international education group, while Quallege, a part of GUS, specifically focuses on international student recruitment for U.S. universities. This places the company at the intersection of education, technology, and global marketing.

Company Size: Global University Systems is a large international group. Quallege, as a platform within GUS, likely operates with a focused, agile marketing team, but benefits from the resources of a larger parent organization. The specific size of the Quallege marketing team is not detailed but is implied to be collaborative, including roles like Copywriter and Web Developer.

Founded: Global University Systems has a history of growth and acquisition, indicating a dynamic and evolving organizational structure. Quallege's focus on international recruitment suggests a modern, digitally-native approach.

Team Structure:

• Marketing Team Focus: The Graphic Designer will be a core part of the Quallege marketing team, working closely with a Copywriter and a Web Developer to create cohesive campaigns.

• Reporting: Likely reports to a Marketing Manager or Head of Marketing, with direct collaboration on project-specific needs.

• Cross-Functional Collaboration: Essential collaboration with university partners (for brand approvals), recruitment partners (agents), and prospective students (end audience).

Methodology:

• Data-Driven Marketing: Emphasis on using analytics and performance insights to inform creative decisions and optimize campaign effectiveness.

• Agile Content Production: The need to produce a "wide range of digital assets" across a "global, multichannel content operation" suggests an agile approach to content creation and iteration.

• Brand Governance: A critical methodology involves strict adherence to university partner brand guidelines and approval workflows, requiring meticulous attention to detail and process.

Company Website: https://gusglobaluniversitysystems.com/

📝 Enhancement Note: The dual nature of GUS and Quallege means the designer must be adept at navigating different brand identities and approval processes. The emphasis on "global with a local mindset" highlights the need for cultural sensitivity in design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 3-5 years of experience. It’s a hands-on production role with significant ownership over visual asset creation, including advanced areas like motion graphics and video editing. The "visual engine" description implies a central, impactful role within the marketing team.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Director. They will collaborate closely with peers like a Copywriter and Web Developer, forming a small, integrated marketing creative unit.

Operations Impact: The Graphic Designer's work directly impacts student recruitment by creating visually compelling marketing materials that attract, engage, and convert prospective students. High-quality, culturally relevant, and brand-compliant assets are crucial for building trust with students, agents, and university partners, ultimately driving enrollment numbers and revenue. The role is integral to the operational success of Quallege's recruitment efforts.

Growth Opportunities:

• Specialization: Deepen expertise in motion graphics, video editing, or AI-driven design tools, becoming a subject matter expert within the team.

• Creative Leadership: Progress to a Senior Graphic Designer or Art Director role, potentially leading design projects, mentoring junior designers, and contributing more significantly to strategic creative direction.

• Broader Marketing Involvement: Gain exposure to wider marketing strategies, campaign planning, and analytics, potentially transitioning into a broader marketing operations or digital marketing specialist role.

• Cross-Functional Skill Development: Enhance understanding of UX/UI principles, web design integration, and content strategy through collaboration with other marketing functions.

📝 Enhancement Note: The growth path emphasizes both deepening creative technical skills and broadening marketing operational understanding. The role provides a solid foundation for a career in creative operations within the fast-paced education technology sector.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for a remote worker, offering flexibility and autonomy.

Office Location(s): While the role is remote, the primary derived location is Mumbai, India, suggesting that the candidate should be based in or near this region, or at least within a compatible time zone for collaboration. The company itself has a global presence.

Workspace Context:

• Home Office Setup: Requires a dedicated, well-equipped home office space conducive to creative work, with reliable high-speed internet.

• Digital Collaboration Tools: Extensive use of digital collaboration platforms (e.g., Slack, Teams, Asana, Google Workspace) for communication, project management, and file sharing.

• Creative Software Access: Access to the full Adobe Creative Suite and other required design software, likely provided or managed by the company.

• Team Interaction: While remote, proactive engagement through video calls, team meetings, and informal digital check-ins is expected to foster team cohesion and collaboration.

Work Schedule:

• Standard Business Hours: The role is full-time, likely adhering to standard business hours in the Mumbai time zone (Asia/Kolkata).

• Flexibility: Potential for some flexibility in daily scheduling, but core hours for team collaboration and responsiveness to global partners are expected. Occasional work outside standard hours may be required for critical deadlines or international meetings.

📝 Enhancement Note: The fully remote nature is a key aspect. Candidates should be comfortable and productive working independently, with strong self-management skills. Time zone compatibility for collaboration with global teams is a practical consideration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on resumes and portfolios for essential skills and experience.

• Portfolio Review & Technical Interview: A dedicated session to discuss the candidate's portfolio in detail, assessing their design process, problem-solving approach, and technical proficiency in graphic and motion design software. This may include specific questions about past projects and design choices.

• Skills Assessment/Creative Challenge: A practical test, possibly involving a design brief to be completed within a set timeframe. This could include creating a social media graphic, a short animation, or editing a brief video clip, demonstrating their ability to execute tasks relevant to the role.

• Team/Manager Interview: Discussion with the hiring manager and potentially other team members (e.g., Copywriter, Web Developer) to assess cultural fit, communication style, collaboration capabilities, and understanding of the company's mission and target audiences.

• Final Interview: A concluding interview, possibly with a senior leader, to finalize the decision and discuss offer details.

Portfolio Review Tips:

• Highlight Motion & Video: Ensure your portfolio prominently features your strongest motion graphics and video editing work, as these are core requirements. Showcase a variety of styles and applications.

• Demonstrate Brand Adherence: Include examples where you successfully applied and adapted brand guidelines for different campaigns or markets. Explain your process for maintaining consistency.

• Showcase AI Tool Usage (if applicable): If you have used AI design tools, highlight specific projects where they enhanced your workflow or output.

• Contextualize Projects: For each portfolio piece, briefly explain the brief, your role, the tools used, the objectives, and the outcome or impact.

• Accessibility: Ensure your portfolio is easily accessible online (e.g., personal website, Behance, Vimeo) and that links are clearly provided in your application.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any creative challenge brief. Identify the target audience, key message, and desired output.

• Time Management: Practice executing design tasks within realistic time constraints, simulating the pressure of a professional workflow.

• Focus on Core Skills: Prioritize demonstrating your graphic design, motion graphics, and video editing skills according to the brief's requirements.

• Brand Alignment: If a brand guideline is provided or implied, ensure your execution aligns with it.

• Clear Communication: Be prepared to articulate your thought process, design decisions, and any assumptions made during the challenge.

📝 Enhancement Note: The interview process strongly emphasizes practical skills and portfolio demonstration due to the hands-on nature of the role. Candidates should be ready to "show, not just tell" their capabilities, especially in motion design and video editing.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, motion graphics, and video editing.

  • Adobe Illustrator: For vector graphics, logos, and illustrations.
  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.
  • Adobe InDesign: For layout design of e-books, presentations, and print collateral.
  • Adobe After Effects: Critical for motion graphics, animations, and visual effects.
  • Adobe Premiere Pro: Essential for full-cycle video editing, including assembly, audio, and export.

• Figma: A collaborative interface design tool, likely used for UI elements, web graphics, and prototyping.

• Canva: A user-friendly graphic design platform, potentially used for quick social media assets or internal communications.

• Convertri: A specialized landing page builder, suggesting a need for design skills applicable to web conversion optimization.

Analytics & Reporting:

• Google Analytics (or similar): To understand website traffic and user behavior, informing design choices for web assets.

• Social Media Analytics Platforms: (e.g., Meta Business Suite, LinkedIn Analytics) to track engagement and performance of social media visuals.

• Email Marketing Platform Analytics: (e.g., Mailchimp, HubSpot) to assess the effectiveness of email template designs.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not a direct tool for the designer, understanding how marketing assets integrate with CRM and marketing automation platforms is beneficial for context.

• Marketing Automation Tools (e.g., HubSpot, Marketo): To understand how designed email templates and landing pages function within automated workflows.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, Canva, and Convertri highlights the core technical requirements. The inclusion of AI design tools as a significant advantage indicates a forward-looking approach to creative production.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A commitment to exploring new design trends, technologies (especially AI), and creative approaches to stay ahead in a dynamic global market.

• Data-Driven Decision Making: Valuing the use of analytics and performance metrics to inform design choices, ensuring creative output is effective and contributes to business goals.

• Collaboration & Communication: Emphasizing open communication, teamwork, and proactive engagement with colleagues to achieve shared objectives and ensure seamless campaign execution.

• Brand Integrity & Quality: A strong focus on maintaining high-quality standards and rigorously upholding brand guidelines across all visual communications, reflecting professionalism and attention to detail.

• Global Mindset & Cultural Sensitivity: An awareness and appreciation for diverse cultural contexts, ensuring designs are appropriate and resonate with international audiences.

Collaboration Style:

• Integrated Teamwork: A collaborative model where designers, copywriters, and web developers work closely together to produce unified marketing campaigns.

• Feedback-Rich Environment: Openness to constructive feedback from team members and stakeholders to refine designs and improve outcomes.

• Process-Oriented: Adherence to established workflows, including brand approval processes, to ensure efficient and compliant content production.

• Knowledge Sharing: A culture that encourages sharing insights on design trends, tools, and best practices to elevate the team's collective capabilities.

📝 Enhancement Note: The values suggest a team that is creative, analytical, collaborative, and highly process-driven, with a strong international perspective.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global & Local: Creating visuals that appeal to diverse international audiences while strictly adhering to multiple university partner brand guidelines presents a significant creative and operational challenge.

• Pace of Digital Trends: Keeping up with the rapid evolution of digital platforms, content formats (especially video and motion), and AI design technologies requires continuous learning and adaptation.

• Volume & Variety of Assets: Producing a high volume of diverse digital assets for multiple campaigns and channels concurrently demands strong organizational skills and efficient workflow management.

• AI Integration & Ethics: Effectively integrating AI design tools into the workflow while maintaining creative control, ethical considerations, and high-quality output.

Learning & Development Opportunities:

• Advanced Motion Graphics & Video: Deepen expertise in After Effects and Premiere Pro through specialized courses, tutorials, and hands-on project experience.

• AI Design Tool Mastery: Explore and master emerging AI design platforms, becoming proficient in prompt engineering and leveraging AI for creative ideation and production.

• UX/UI Fundamentals: Develop a stronger understanding of user experience and user interface design principles to create more effective web and digital assets.

• Cross-Functional Skill Enhancement: Gain exposure to marketing strategy, SEO principles, and content marketing best practices through collaboration.

• Industry Conference & Webinars: Participate in relevant industry events, webinars, and online courses focused on graphic design, motion graphics, digital marketing, and AI in creativity.

📝 Enhancement Note: The challenges are rooted in the dynamic nature of digital marketing and the complexities of operating in a global, brand-sensitive environment. Growth opportunities are geared towards specialization and broadening skill sets relevant to modern creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media campaign asset that needs to resonate with audiences in both Western and Asian markets." (Focus on cultural adaptation and brand consistency.)

• "How do you approach a design brief that requires both static graphics and a short animated explainer video?" (Assessing workflow for diverse asset types and motion graphics capability.)

• "Walk us through a project where you used AI tools to enhance your design process or output. What were the benefits and challenges?" (Evaluating AI tool proficiency and critical thinking.)

Company & Culture Questions:

• "What excites you about working for Quallege and Global University Systems, particularly in the international education sector?" (Assessing motivation and alignment with the company's mission.)

• "How do you handle constructive criticism or feedback on your designs from team members or stakeholders?" (Evaluating adaptability and collaboration.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini case studies. Explain the problem, your solution (the design), and the results or impact.

• Highlight Core Skills: Dedicate specific slides or sections to showcase your strongest graphic design, motion graphics, and video editing work. Use dynamic examples.

• Demonstrate AI Application: If you have AI-assisted work, clearly explain the tools used and how they contributed to the final output.

• Brand Adherence Examples: Showcase how you navigate and apply brand guidelines effectively.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant and impactful projects.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical prowess (especially in motion graphics and AI), strategic thinking, brand awareness, and strong collaborative skills suitable for a remote, global team.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Teamtailor platform.

• Curate Your Portfolio: Select 5-7 of your strongest projects that best showcase your graphic design, motion graphics, and video editing skills. Prioritize pieces that demonstrate brand consistency and, if possible, the use of AI tools or data-informed design. Ensure your portfolio is accessible online.

• Tailor Your Resume: Highlight your 3-5 years of relevant experience, emphasizing proficiency in Adobe Creative Suite (especially After Effects and Premiere Pro), Figma, Canva, and Convertri. Quantify achievements where possible, such as project completion rates or any impact on campaign performance.

• Prepare for a Creative Challenge: Be ready to complete a design or motion graphics task within a specified timeframe. Practice executing tasks that align with the job description's core responsibilities.

• Research Quallege & GUS: Understand the company's mission, target audience (international students, agents, universities), and recent marketing activities. Familiarize yourself with their brand identity and consider how your design approach aligns with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.