UI/UX Marketing Designer

📍 Job Overview

Job Title: UI/UX Marketing Designer

Company: Yotpo

Location: Tel Aviv, Israel

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / GTM Design

Date Posted: April 20, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive end-to-end creative project execution, from initial concept and research to final design deliverables, with a focus on UI/UX and brand consistency.

• Develop high-fidelity mockups, interactive prototypes, and comprehensive design systems that align with Yotpo's global brand identity and marketing strategies.

• Leverage modern design processes, including user research, iterative design, and stakeholder feedback loops, to ensure optimal user experience and business impact.

• Actively explore and integrate emerging AI-powered design tools to enhance creative workflows, accelerate project timelines, and foster innovation in design and brand storytelling.

• Collaborate closely with cross-functional teams, including marketing, product, and content, to translate business objectives into compelling visual solutions that drive engagement and conversions.

📝 Enhancement Note: This role bridges the gap between creative design and marketing operations, emphasizing the need for a candidate who understands how design impacts Go-To-Market (GTM) strategies, particularly within the SaaS and eCommerce sectors. The emphasis on AI tools suggests a forward-thinking approach to creative operations and workflow optimization.

📈 Primary Responsibilities

• Lead the entire design lifecycle for marketing initiatives, from ideation and wireframing to high-fidelity mockups and final asset delivery across digital platforms.

• Create and maintain scalable design systems, ensuring brand consistency and efficient asset creation for various marketing campaigns and product marketing materials.

• Conduct user research and usability testing to inform design decisions, optimize user flows, and enhance the overall customer experience within Yotpo's digital touchpoints.

• Develop engaging visual content for marketing collateral, including websites, landing pages, social media, email campaigns, and event materials, ensuring alignment with brand guidelines and campaign objectives.

• Integrate and experiment with AI design tools (e.g., generative design, AI image/video creation) to streamline creative processes, explore novel design concepts, and enhance the efficiency of the Yotpo Studio.

📝 Enhancement Note: The responsibilities highlight a proactive approach to design, requiring the candidate to not only execute but also to influence strategy through design. The integration of AI tools points towards an operational focus on efficiency and innovation within the creative function.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Visual Communication, Graphic Design, Interaction Design, or a related field, or equivalent practical experience.

Experience: 3+ years of professional experience in digital design, with a proven track record in UI/UX and brand development.

Required Skills:

• Demonstrated expertise in UI/UX design principles, including wireframing, prototyping, and user flow mapping.

• Strong portfolio showcasing a diverse range of branding and UI/UX projects, illustrating craft, creativity, and strategic thinking.

• High proficiency in industry-standard design software: Figma, Adobe Illustrator, Adobe Photoshop, and Adobe After Effects.

• Solid understanding of typography, layout, color theory, responsive design, and scalable design principles.

Preferred Skills:

• Familiarity with AI design tools and emerging creative technologies (e.g., Midjourney, Runway, Firefly, ChatGPT workflows) and a proactive approach to integrating them into the design process.

• Skills in illustration, motion design, video compositing, and editing.

• Experience with prototyping tools beyond Figma (e.g., Principle).

• Understanding of SaaS company operations and marketing strategies.

• Basic knowledge of front-end development principles.

📝 Enhancement Note: The preferred skills strongly indicate a desire for a designer who is not only technically proficient but also forward-thinking and adaptable, particularly with the rapid advancements in AI for creative fields. This aligns with the operational goal of staying ahead of industry trends and leveraging new technologies for efficiency and innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly articulates the candidate's design process, from problem definition and user research to solution development and final outcome.

• Specific case studies demonstrating successful UI/UX projects, highlighting problem-solving skills, design iterations, and user-centric approaches.

• Examples of brand identity development or application, showcasing an understanding of brand strategy and visual storytelling.

• Demonstrations of how design systems were created or utilized to ensure consistency and scalability across multiple touchpoints.

Process Documentation:

• Showcase an understanding of modern design workflows, including agile methodologies, iterative feedback loops, and cross-functional collaboration.

• Provide examples of how user research and data analysis informed design decisions and led to measurable improvements in user experience or business metrics.

• Illustrate experience with design system implementation and maintenance, emphasizing consistency, scalability, and efficiency.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It should not just display final polished work but also the process behind it, demonstrating strategic thinking, problem-solving capabilities, and an understanding of how design integrates with broader marketing and business objectives. The emphasis on AI means candidates should highlight any experimentation or application of these tools.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UI/UX Marketing Designer with 2-5 years of experience in Tel Aviv, Israel, the estimated salary range is between ₪120,000 - ₪180,000 annually. This range accounts for the cost of living in Tel Aviv, the demand for specialized design skills, and the hybrid work arrangement.

Benefits:

• Comprehensive health insurance package (medical, dental, vision).

• Generous paid time off (vacation, sick leave, holidays).

• Opportunities for professional development, including training, workshops, and conference attendance.

• Hybrid work model offering flexibility between remote work and in-office collaboration.

• Access to cutting-edge design tools and technologies, including AI-powered creative software.

• Employee stock options or equity grants.

• Team-building events and social activities.

• Commuter benefits or assistance for travel to the office.

Working Hours: Standard full-time work hours (approximately 40 hours per week), with flexibility offered due to the hybrid work arrangement. Core collaboration hours will be established for in-office days.

📝 Enhancement Note: The salary estimate is based on typical compensation for mid-level design roles in Tel Aviv, considering the tech industry's competitive landscape. Benefits are inferred based on common offerings for full-time employees at growth-stage tech companies like Yotpo, with a focus on professional development and work-life balance, crucial for creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: eCommerce Technology / SaaS. Yotpo operates at the intersection of eCommerce and technology, providing AI-powered solutions for brands to build trust and loyalty through reviews, loyalty programs, and SMS marketing. This positions the company at the forefront of digital commerce innovation.

Company Size: Yotpo is a significant player in the eCommerce tech space, indicating a dynamic and potentially fast-paced work environment with established processes but also room for growth and innovation. The company size suggests opportunities for cross-functional collaboration and career advancement.

Founded: Founded in 2012, Yotpo has a decade of experience in the market, establishing a strong foundation and a robust product suite. This history implies a culture that values experience and growth, while also being agile enough to adapt to emerging technologies like AI.

Team Structure:

• The Yotpo Studio is a growing team of skilled creatives responsible for shaping the global brand and digital experiences.

• This role will likely report to a Creative Director or Head of Design, working alongside other designers, content creators, and marketing specialists.

Methodology:

• Emphasis on data-driven decision-making and user-centric design, leveraging insights from analytics and customer feedback.

• Adoption of modern design processes, including agile sprints, iterative development, and continuous improvement.

• Exploration and integration of new technologies, particularly AI, to enhance creative output and operational efficiency.

Company Website: https://www.yotpo.com/

📝 Enhancement Note: Yotpo's focus on eCommerce and AI suggests a culture that is innovative, customer-centric, and embraces technological advancements. The "Yotpo Studio" implies a dedicated creative hub, likely fostering a collaborative and high-craft environment.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level designer role (2-5 years of experience) focused on executing design projects with a strong emphasis on UI/UX and brand. It offers the opportunity to grow into more senior design positions, specialize in specific areas (e.g., AI-driven design, product design), or move into design leadership roles.

Reporting Structure: The role will likely report to a Creative Lead or Design Manager within the Yotpo Studio. Close collaboration with Product Marketing Managers, Content Leads, and other marketing stakeholders is expected.

Operations Impact: This role has a direct impact on Yotpo's Go-To-Market (GTM) strategy by creating compelling visual assets that drive brand awareness, lead generation, and customer engagement. By leveraging AI tools, the designer can contribute to operational efficiencies and innovative marketing campaigns.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UI/UX, branding, AI-powered design tools, motion graphics, or illustration.

• Leadership Potential: Progress to Senior Designer, Art Director, or Design Manager roles, leading projects and mentoring junior designers.

• Cross-functional Exposure: Gain experience working on diverse marketing initiatives and collaborate with various departments, understanding the broader business context.

• Emerging Tech Exploration: Become a key contributor in exploring and implementing AI in creative workflows, positioning oneself at the cutting edge of design technology.

📝 Enhancement Note: The role offers a clear path for growth within a creative operations framework, especially with the company's emphasis on AI. Candidates should highlight their ambition to learn and adapt to new technologies, which is critical for career progression in this field.

🌐 Work Environment

Office Type: Hybrid. This implies a mix of in-office collaboration and remote work, offering flexibility while maintaining team cohesion and in-person brainstorming.

Office Location(s): Tel Aviv, Israel. This is a major tech hub, suggesting a dynamic and collaborative professional environment with access to a vibrant design and tech community.

Workspace Context:

• The office environment is likely designed for collaboration, with spaces conducive to team meetings, brainstorming sessions, and focused individual work.

• Access to modern design tools, hardware, and software, including opportunities to experiment with new AI technologies.

• Regular interaction with a diverse team of creatives, marketers, and product professionals, fostering a culture of shared learning and innovation.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with hybrid flexibility. This allows for structured workdays while accommodating personal needs and project demands, crucial for creative output and work-life balance.

📝 Enhancement Note: The hybrid model in a tech hub like Tel Aviv suggests a modern, flexible work environment that caters to creative professionals who value both autonomy and collaboration. The emphasis on AI means the workspace may be equipped with advanced technology to support experimentation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative fit.

• Portfolio Presentation & Interview: A deep dive into your portfolio, discussing your process, design decisions, and experience with specific projects. This will likely include questions about branding strategy and UI/UX problem-solving.

• Skills Assessment: Potentially a design challenge or practical exercise to evaluate your skills in Figma, Adobe Suite, and your approach to a given brief, possibly incorporating AI tool usage.

• Cross-functional Interviews: Meetings with marketing and product team members to assess collaboration style, strategic thinking, and understanding of business objectives.

• Final Interview: Discussion with a hiring manager or senior leader to evaluate cultural fit, long-term potential, and alignment with Yotpo's vision.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest 3-5 projects that best represent your UI/UX, branding, and AI integration skills.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, iteration), the tools used (especially AI), the solution, and the impact/results.

• Highlight AI Integration: Explicitly call out any use of AI tools in your process or final output, explaining the benefits and outcomes.

• Demonstrate Process: Show wireframes, user flows, prototypes, and design system elements to illustrate your design methodology.

• Be Ready to Discuss: Prepare to discuss your design choices, trade-offs, and how you handle feedback and collaboration.

Challenge Preparation:

• Familiarize Yourself with Yotpo: Understand their brand, products, and target audience.

• Practice Design Challenges: Work through common UI/UX and branding exercises, focusing on quick ideation and structured problem-solving.

• Experiment with AI Tools: Be ready to discuss and possibly demonstrate how you would use AI tools for concept generation, asset creation, or workflow optimization within a given brief.

📝 Enhancement Note: The interview process will likely be rigorous, focusing heavily on practical design skills, strategic thinking, and adaptability to new technologies like AI. A well-prepared portfolio that clearly demonstrates process and outcomes, especially with AI integration, will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaboration. Proficiency is expected for creating high-fidelity mockups and design systems.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and complex illustrations.
  • Photoshop: For image manipulation, digital painting, and asset creation.
  • After Effects: For motion graphics, animations, and interactive prototypes.

• AI Design Tools:

  • Generative Design Tools: (e.g., Midjourney, DALL-E, Stable Diffusion) for image and concept generation.
  • AI-Powered Workflow Tools: (e.g., ChatGPT for ideation, Runway for video creation/editing) for enhanced creative output and efficiency.
  • Prototyping Tools: (e.g., Principle, InVision) for interactive design demonstrations.

Analytics & Reporting:

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms is a plus, as designs often integrate with these systems for campaign execution.

📝 Enhancement Note: The explicit mention of Figma, Adobe Suite, and a strong emphasis on AI design tools indicates the expected technical proficiency. Candidates should be prepared to discuss their experience and comfort level with this modern, AI-integrated technology stack.

👥 Team Culture & Values

Operations Values:

• Innovation & Curiosity: A drive to explore and adopt new technologies, especially AI, to push creative boundaries and improve workflows.

• Craftsmanship & Quality: A commitment to high-quality design, attention to detail, and delivering polished, impactful creative assets.

• Collaboration & Teamwork: A culture of shared learning, open communication, and mutual support within the Yotpo Studio and across departments.

• Data-Driven Approach: Using insights from user research and analytics to inform design decisions and measure their effectiveness.

• Ownership & Accountability: Taking responsibility for projects from start to finish, managing timelines, and delivering results.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, product, and content teams to ensure design aligns with business goals and brand strategy.

• Iterative Feedback: Embracing constructive criticism and feedback loops to refine designs and achieve optimal outcomes.

• Knowledge Sharing: Actively participating in team discussions, sharing insights on design trends, new tools (especially AI), and best practices.

📝 Enhancement Note: Yotpo likely fosters a culture that values both individual initiative and collective success. The emphasis on AI suggests a forward-thinking environment that encourages experimentation and continuous learning, which is key for creative operations professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI design tools and effectively integrating them into existing workflows without compromising quality.

• Balancing Brand Consistency with Innovation: Maintaining a cohesive brand identity while exploring new creative avenues and technologies.

• Managing Multiple Projects: Juggling diverse design requests from various departments in a fast-paced environment, requiring strong organizational and prioritization skills.

• Translating Complex Concepts: Effectively visualizing and communicating complex SaaS product features and marketing strategies through design.

Learning & Development Opportunities:

• AI Design Mastery: Becoming an expert in leveraging AI tools for creative tasks, potentially leading initiatives in this area.

• Advanced UI/UX Specialization: Developing deeper expertise in user research, interaction design, and accessibility.

• Brand Strategy Contribution: Playing a more significant role in shaping Yotpo's visual brand identity and marketing narratives.

• Mentorship: Opportunities to mentor junior designers or be mentored by senior members of the Yotpo Studio.

📝 Enhancement Note: The role presents significant opportunities for growth, particularly in the rapidly expanding field of AI-driven design. Candidates who are proactive in learning and adapting to new technologies will find ample room for development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you significantly improved a user experience through UI/UX design. What was your process, and what were the results?" (Focus on your problem-solving, user-centricity, and impact.)

• "How do you approach building or contributing to a design system? What are the key considerations for scalability and brand consistency?" (Demonstrate understanding of design operations and governance.)

Company & Culture Questions:

• "What excites you about Yotpo's mission and the eCommerce industry?" (Research Yotpo's products, values, and recent news.)

• "How do you stay updated on design trends, especially concerning AI and emerging technologies?" (Highlight your proactive learning habits.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the challenge, your role, your process (including AI usage), the solution, and the measurable impact.

• Showcase Your Process: Include wireframes, user flows, mood boards, and iterations to demonstrate your design thinking.

• Highlight AI Integration: Be explicit about how and why you used AI tools, discussing the benefits and outcomes.

• Be Prepared for Technical Questions: Anticipate questions about your proficiency in Figma, Adobe Suite, and your understanding of design system principles.

• Practice Your Pitch: Rehearse your presentation to ensure clarity, conciseness, and confidence.

📝 Enhancement Note: Preparation should focus on demonstrating not just design execution but also strategic thinking, adaptability to new technologies, and an understanding of how design contributes to business objectives within the SaaS/eCommerce space. Highlighting AI integration in your portfolio and interview responses will be a significant differentiator.

📌 Application Steps

To apply for this UI/UX Marketing Designer position:

• Submit your application through the Yotpo careers portal via the provided URL.

• Customize Your Resume: Tailor your resume to highlight experience in UI/UX design, branding, proficiency with Figma and Adobe Suite, and any experience or demonstrable interest in AI design tools. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio is easily accessible (link provided on resume/application) and features 3-5 of your strongest projects. Specifically include case studies that demonstrate your UI/UX process, branding work, and any application or exploration of AI in design. Clearly articulate your role and the outcomes.

• Prepare for the Interview: Research Yotpo's brand, products, and recent innovations (especially concerning AI). Prepare to discuss your design process, your understanding of marketing strategy, and your experience with relevant tools. Practice articulating your portfolio projects.

• Highlight AI Enthusiasm: Be ready to discuss your curiosity and any practical experience with AI design tools, showcasing your forward-thinking approach to creative operations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions to provide a comprehensive overview. All details, including specific responsibilities, benefits, and interview processes, should be verified directly with Yotpo during the application and interview stages.