UI designer

📍 Job Overview

Job Title: UI Designer

Company: Playtika Ltd

Location: Bucharest, Romania; Ukraine; Warsaw, Poland

Job Type: Full-Time

Category: Creative & Media / Art & Design / Software

Date Posted: March 10, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the conceptualization and execution of player-centric user interface (UI) designs for a new mobile gaming title, ensuring an intuitive and visually engaging player experience.

• Collaborate closely with cross-functional teams, including game designers, product managers, and developers, to translate design concepts into seamless in-game UI implementations.

• Drive the visual aesthetic of the game's UI, ensuring it aligns with the overall art direction, brand identity, and enhances player engagement and retention strategies.

• Optimize UI assets for various screen resolutions and mobile platforms, maintaining artistic consistency and high-quality standards across all game features and events.

• Leverage an understanding of UX principles and player psychology to craft user journeys that are both functional and delightful for the target audience.

📝 Enhancement Note: The "UI Designer" title, combined with "mobile gaming industry," "casual games experience highly preferred," and "player psychology," strongly indicates this role is focused on the User Interface (UI) within the gaming sector, with a particular emphasis on user experience (UX) design principles tailored for mobile players. The mention of "AI tools usage" and "machine learning" in the company description suggests potential integration of these technologies into the game's design or player experience, which a UI Designer might need to consider.

📈 Primary Responsibilities

• Spearhead UI design initiatives from initial concept to final in-game deployment, focusing on creating visually compelling and highly intuitive interfaces.

• Develop detailed mockups, wireframes, and interactive prototypes to effectively communicate design ideas and gather feedback from stakeholders.

• Work in tandem with the Art Director to ensure the UI's visual style is consistent with the game's overall aesthetic and brand guidelines.

• Collaborate with UX designers to integrate user flow best practices and ensure a smooth, engaging player journey.

• Adapt UI designs to cater to diverse screen sizes, resolutions, and mobile operating system requirements, ensuring optimal performance and visual fidelity.

• Translate design specifications and assets for seamless integration by game developers, maintaining clear communication regarding technical constraints and implementation details.

• Stay abreast of emerging trends in mobile and casual gaming UI/UX, proactively proposing innovative solutions to enhance player experience and retention.

• Contribute to the refinement of UI workflows and processes within the agile team environment to improve efficiency and design quality.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with leadership expectations ("Lead UI design"). The emphasis on collaboration with "game designers, product managers, and developers" and the need to "optimize UI for different screen resolutions and mobile platforms" are core to a UI Artist role in game development. The mention of "small, agile team" and "creative freedom of a startup" points to a dynamic, collaborative environment where initiative is valued.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Interactive Design, Fine Arts, or a related field is beneficial.

Experience: 5+ years of dedicated experience as a UI Artist or in a similar UI/UX design role, with a significant focus on mobile gaming titles. Casual games experience is highly preferred.

Required Skills:

• Proven expertise in UI design, with a strong portfolio showcasing high-quality UI art for mobile games from concept to final in-game execution.

• Mastery of industry-standard design tools including Adobe Photoshop, Adobe Illustrator, and Figma.

• Solid understanding of User Experience (UX) principles and best practices for mobile applications and games.

• Ability to adapt artistic styles and maintain visual consistency across various game features, events, and updates.

• Excellent collaboration and communication skills, with a demonstrated ability to thrive in a fast-paced, agile team environment.

• Experience working closely with game developers to understand and manage implementation constraints.

Preferred Skills:

• Experience with motion graphics or UI animation tools such as Adobe After Effects, Spine, or similar.

• Familiarity with Unity UI workflows and asset integration.

• A demonstrable passion for games and an understanding of player psychology in relation to game design and engagement.

📝 Enhancement Note: The requirement for "5+ years of experience" and a "strong portfolio" indicates this is a mid-to-senior level role. The specific mention of "Photoshop, Illustrator, Figma" and "Unity or similar engines" are critical technical skills. The preference for "casual games experience" and "player psychology" points to a specific niche within the gaming industry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct mobile game UI projects, demonstrating a full project lifecycle from initial wireframes to polished in-game assets.

• Include case studies that detail your design process, problem-solving approach, and the rationale behind key UI decisions, emphasizing player-centricity.

• Provide examples of UI optimization for various mobile screen resolutions and device types, highlighting adaptability and technical awareness.

• Demonstrate the ability to maintain artistic consistency and adapt styles across different game features, events, and thematic updates.

Process Documentation:

• Present examples of wireframes, user flows, and interactive prototypes that illustrate your design methodology.

• Document your approach to collaborating with game designers, product managers, and developers to ensure seamless UI integration.

• Illustrate how you have incorporated player feedback and data insights into the UI design process.

• Showcase your workflow for asset creation and optimization for mobile game engines.

📝 Enhancement Note: For a UI Artist role, the portfolio is paramount. The requirements emphasize not just visual output but also the underlying process, problem-solving, and collaborative aspects, which are crucial for a senior role in an agile environment. Demonstrating an understanding of implementation constraints (e.g., for Unity) is also key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior UI Artist with 5-10 years of experience in the gaming industry, in locations like Warsaw, Bucharest, or other relevant European hubs, the estimated salary range is €45,000 - €70,000 annually. This range can vary based on specific location, cost of living, and individual candidate experience and qualifications.

Benefits:

• Competitive annual salary and performance-based bonuses.

• Comprehensive health insurance package covering medical, dental, and vision.

• Generous paid time off (PTO) policy, including vacation, sick leave, and public holidays.

• Opportunities for professional development, including access to training, workshops, and industry conferences.

• Potential for stock options or other equity participation.

• Company-provided equipment and software licenses.

• Employee assistance programs and wellness initiatives.

• Potential for hybrid work arrangement flexibility.

Working Hours: Standard full-time working hours are approximately 40 hours per week, with flexibility expected to meet project deadlines and agile team rhythms.

📝 Enhancement Note: Salary estimates are based on general market data for senior UI artists in Eastern/Central Europe within the gaming sector. Actual compensation will depend on the specific location (Warsaw vs. Bucharest vs. Ukraine), candidate experience, and Playtika's internal compensation structure. Benefits are standard for a large, publicly traded tech/gaming company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Interactive Entertainment / Mobile Gaming. Playtika is a leader in casual and social casino-themed mobile games, utilizing advanced technologies like AI and machine learning to create immersive player experiences.

Company Size: Playtika is a large, publicly traded company with a global presence, employing thousands of individuals worldwide. This provides the stability and resources of a major corporation while fostering a dynamic, agile work environment, especially within its game development teams.

Founded: Playtika was founded in Israel, growing from a small mobile games company into a dominant force in interactive entertainment. This history implies a culture that values innovation, rapid growth, and adapting to market trends.

Team Structure:

• The role is situated within a small, agile team focused on developing a new mobile title, offering the creative freedom of a startup with the backing of a global leader.

• This structure suggests a flat hierarchy within the immediate project team, encouraging direct collaboration and quick decision-making.

Methodology:

• Agile development methodologies are likely employed, emphasizing iterative development, flexibility, and continuous improvement.

• A player-focused approach is central, meaning designs are driven by player engagement, retention, and overall satisfaction metrics.

• Data-driven decision-making is implied, with AI and machine learning technologies playing a significant role in understanding player behavior and optimizing experiences.

Company Website: https://www.playtika.com/

📝 Enhancement Note: Playtika's description highlights a blend of startup agility and corporate stability. The mention of "AI and machine learning," "storytellers, strategists, creators and data scientists," and "agile DNA" suggests a forward-thinking, data-informed culture that values innovation and cross-disciplinary collaboration.

📈 Career & Growth Analysis

Operations Career Level: This position is for a Senior UI Artist, indicating a level of expertise and responsibility beyond entry-level or mid-level roles. Senior artists are expected to lead design efforts, mentor junior team members, and contribute significantly to the strategic direction of UI/UX for new titles.

Reporting Structure: The Senior UI Artist will likely report to an Art Director, Lead Artist, or potentially a Game Director for the new title. They will work closely with Product Managers and Development Leads on a day-to-day basis.

Operations Impact: The UI Artist's work directly impacts player engagement, retention, and overall game satisfaction. By creating intuitive and visually appealing interfaces, they contribute significantly to the game's success, monetization potential, and brand perception. Effective UI design is critical for user acquisition and long-term player loyalty in the competitive mobile gaming market.

Growth Opportunities:

• Opportunity to take a leading role in shaping the UI/UX of a brand-new mobile game title from its inception.

• Potential for advancement into Lead UI Artist, Art Director roles, or specialization in UX Design within the gaming industry.

• Exposure to cutting-edge technologies like AI and machine learning, and their application in game design.

• Mentorship opportunities with experienced art and design leaders within Playtika.

• Access to continuous learning resources, industry events, and professional development programs.

📝 Enhancement Note: The "Senior" designation implies leadership potential and the expectation of independent contribution. Growth opportunities are tied to taking ownership of new projects and developing specialized skills within the gaming industry.

🌐 Work Environment

Office Type: The role is listed as Hybrid, suggesting a combination of in-office collaboration and remote work. Playtika likely offers modern office spaces designed to foster collaboration and creativity.

Office Location(s): The position is open in Bucharest (Romania), Ukraine, and Warsaw (Poland). These locations offer vibrant tech and creative communities.

Workspace Context:

• Expect a collaborative workspace where open communication and idea-sharing are encouraged, typical of agile game development teams.

• Access to industry-standard design software and hardware will be provided.

• The environment will likely be dynamic, with a focus on fast-paced development cycles characteristic of the mobile gaming industry.

• Opportunities for informal interaction and knowledge sharing with other artists, designers, and developers.

Work Schedule: A standard 40-hour work week is typical, with potential for overtime during critical development phases. Flexibility in scheduling may be available within the hybrid framework, but core hours for team collaboration will be important.

📝 Enhancement Note: The "Hybrid" work arrangement implies a need for strong self-management and communication skills, as well as the ability to effectively collaborate both in-person and remotely.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a compelling portfolio showcasing UI art for mobile games.

• Initial Screening: HR or a recruiter will review applications and portfolios for basic qualifications and fit.

• Technical Interview/Portfolio Review: A more in-depth review of your portfolio with a hiring manager or senior artist. This will focus on your design process, problem-solving skills, and technical proficiency. Expect to discuss specific projects in detail.

• Design Challenge (Potential): You may be asked to complete a small design exercise or case study relevant to the role, demonstrating your approach to a specific UI problem.

• Team/Cross-Functional Interviews: Interviews with game designers, product managers, and developers to assess collaboration skills and cultural fit.

• Final Interview: Typically with a senior leader (e.g., Art Director, Head of Art) for final approval.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant UI work for mobile games, especially casual titles. Prioritize quality over quantity.

• Showcase Process: For each project, clearly outline your role, the problem you were solving, your design process (wireframes, user flows, prototypes), the tools used, and the final outcome. Explain your rationale.

• Highlight Player-Centricity: Emphasize how your designs enhance player engagement, retention, and overall experience. Use data or player feedback insights if possible.

• Demonstrate Adaptability: Include examples showing how you adapted UI for different screen sizes, resolutions, or thematic updates.

• Keep it Concise: Ensure your portfolio is well-organized, easy to navigate, and directly addresses the requirements of the job description.

Challenge Preparation:

• Understand the Game Context: If given a specific game or genre for a challenge, research similar successful titles and their UI/UX patterns.

• Focus on Problem-Solving: Approach any challenge by first understanding the core problem or objective. Outline your steps and justify your design choices.

• Articulate Your Process: Be prepared to walk through your thought process, even if you don't have a fully polished deliverable. Explain your trade-offs and decisions.

• Consider Technical Constraints: Think about how your design would be implemented in a game engine like Unity and be ready to discuss potential technical considerations.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge is standard for creative roles like UI Artist. Candidates should prepare to discuss their process and rationale in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (essential for raster graphics, textures, UI elements), Illustrator (essential for vector graphics, icons, UI kits).

• Figma: A leading tool for UI design, prototyping, and collaboration, highly valued for its real-time capabilities.

• Prototyping Tools: Figma, Adobe XD, or similar tools for creating interactive mockups and user flows.

Analytics & Reporting: While not a primary responsibility, familiarity with how UI impacts analytics (e.g., engagement metrics, conversion rates) is beneficial. Understanding how to interpret player data to inform design decisions is a plus.

CRM & Automation: Not directly applicable to this role's core function, but familiarity with project management tools (e.g., Jira, Asana) used for tracking design tasks and development progress is expected.

Game Development Specific:

• Unity Engine: Familiarity with Unity's UI system (UGUI) and asset integration workflows is a significant advantage.

• AI Tools: Experience or familiarity with AI tools that can assist in design workflows (e.g., for asset generation, ideation) is a plus.

📝 Enhancement Note: The "Primary Tools" section lists the core software requirements. For a gaming role, proficiency in game engine-specific UI tools (like Unity's) is a strong advantage. The mention of "AI tools usage" suggests an openness to integrating new technologies into the design pipeline.

👥 Team Culture & Values

Operations Values:

• Playfulness & Innovation: Playtika's core belief is "life needs play." This translates to a culture that encourages creativity, experimentation, and a passion for creating fun, engaging experiences.

• Player-Centricity: All design decisions are ultimately aimed at enhancing the player experience, focusing on engagement, satisfaction, and retention.

• Agility & Adaptability: The "agile DNA" suggests a fast-paced environment that values quick iteration, responsiveness to feedback, and the ability to pivot when necessary.

• Collaboration & Inclusivity: The company promotes an inclusive culture where diverse perspectives are valued, and teamwork is essential for success.

• Excellence & Data-Driven: A commitment to high-quality output, supported by data analysis and leveraging technologies like AI and machine learning to inform decisions.

Collaboration Style:

• Highly collaborative, with frequent interaction between UI Artists, Game Designers, Product Managers, and Developers.

• Emphasis on open communication, constructive feedback, and shared ownership of project goals.

• Likely utilizes agile ceremonies (e.g., stand-ups, sprint reviews) for regular alignment and progress tracking.

• Cross-functional teams work together to ensure that UI designs are not only aesthetically pleasing but also technically feasible and aligned with product strategy.

📝 Enhancement Note: Playtika's stated values emphasize creativity, player focus, and agility. The "agile DNA" implies a dynamic, iterative work style where collaboration is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Functionality: Creating visually stunning UI that is also highly intuitive and functional for a diverse player base.

• Adapting to Evolving Trends: Keeping pace with rapidly changing UI/UX trends in the mobile gaming market and integrating new technologies like AI effectively.

• Cross-Disciplinary Communication: Effectively communicating design intent and technical requirements to non-design stakeholders (developers, product managers).

• Working within Agile Constraints: Delivering high-quality designs within fast-paced development cycles and iterative feedback loops.

• Maintaining Consistency: Ensuring visual and functional consistency across a growing game title with numerous features and live events.

Learning & Development Opportunities:

• Skill Specialization: Deepen expertise in mobile UI/UX design, potentially exploring areas like motion graphics, animation, or UX research.

• Industry Exposure: Attend gaming conferences, workshops, and webinars to stay current with industry best practices and emerging technologies.

• Mentorship: Benefit from guidance from experienced art and design leaders within Playtika.

• Cross-Functional Learning: Gain insights into game design, product management, and development processes.

• New Title Development: Contribute to the foundational design of a new game, offering unparalleled learning in product inception.

📝 Enhancement Note: The challenges are typical for a senior role in a fast-paced industry, focusing on balancing creative vision with technical and business constraints. Growth is tied to specialization, leadership, and exposure to new project lifecycles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new UI element for a mobile game, from initial concept to final implementation." (Focus on player-centricity, iteration, and collaboration.)

• "How do you ensure visual consistency across different features and updates within a live mobile game?" (Highlight your approach to style guides, asset management, and collaboration with developers.)

• "Walk us through a challenging UI/UX problem you encountered and how you solved it. What was the impact of your solution?" (Prepare a specific case study from your portfolio.)

Company & Culture Questions:

• "What excites you about Playtika and our mission to deliver infinite ways to play?" (Research Playtika's games and company values.)

• "How do you thrive in a fast-paced, agile team environment?" (Provide examples of your adaptability and collaborative approach.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, present it as a narrative—the problem, your solution, the process, and the outcome.

• Focus on Impact: Quantify results where possible (e.g., "This UI change led to a X% increase in feature adoption"). If not quantifiable, explain the qualitative impact on the player experience.

• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, tool usage, and collaboration methods.

• Highlight Mobile & Casual Experience: Explicitly draw connections between your portfolio work and the requirements for this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating both technical UI skills and the soft skills needed for collaboration in an agile, player-focused gaming environment. The portfolio is central to this process.

📌 Application Steps

To apply for this UI Designer position:

• Submit your application through the provided link on Playtika's careers page.

• Portfolio Customization: Ensure your portfolio prominently features your best UI art for mobile games, with a specific emphasis on casual titles. Structure it to highlight your design process, problem-solving skills, and player-centric approach.

• Resume Optimization: Tailor your resume to include keywords from the job description, such as "UI Artist," "Mobile Gaming," "Figma," "Photoshop," "UX Principles," and "Unity." Quantify your achievements where possible.

• Interview Preparation: Practice articulating your design process and showcasing your portfolio. Prepare specific examples that demonstrate your ability to collaborate, adapt, and drive user engagement through design.

• Company Research: Familiarize yourself with Playtika's current game portfolio, company mission, and values to better align your responses with their culture and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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