Sr. UX Designer - Onsite, Springfield, MO

📍 Job Overview

Job Title: Sr. UX Designer

Company: Bass Pro Shops

Location: Springfield, MO (Bass Pro Shops Base Camp)

Job Type: FULL_TIME

Category: User Experience (UX) Design, Digital Product Design

Date Posted: February 25, 2026

Experience Level: 3-5+ Years

Remote Status: On-site

🚀 Role Summary

• Drive customer satisfaction by enhancing the usability of Bass Pro's digital product ecosystem, including basspro.com, cabelas.com, and mobile applications.

• Lead the creation, governance, and evolution of design systems and pattern libraries across Bass Pro, Cabela’s, and White River Marine Group brands.

• Utilize user research, testing, and user-centered design methodologies to inform key design decisions and improve end-user experiences.

• Facilitate seamless implementation of design solutions within cross-functional teams comprising researchers, product managers, business analysts, designers, developers, and QA testers.

📝 Enhancement Note: This role is explicitly for an on-site position in Springfield, MO, emphasizing the need for in-person collaboration and engagement within the Bass Pro Shops Base Camp. The focus on "digital product ecosystem" suggests a broad scope across various online and mobile platforms, requiring a comprehensive understanding of e-commerce user journeys and digital retail strategies.

📈 Primary Responsibilities

• Lead the development, maintenance, and advancement of design systems and pattern libraries for Bass Pro, Cabela’s, and White River Marine Group.

• Contribute to foundational UX frameworks, including user personas, key user journeys, and key performance indicators (KPIs) to guide research, testing, and design parameters.

• Uncover user insights and behavioral patterns to identify opportunities for user experience improvement, presenting data-backed recommendations to stakeholders and influencing roadmap initiatives.

• Monitor competitor digital commerce strategies and industry trends to ensure innovative user experiences that meet evolving customer expectations.

• Create user-centered design solutions through various research methods, user scenarios, and task flows, producing wireframes, mockups, and high-fidelity designs to articulate layouts, interfaces, interactions, and workflows.

• Manage the assignment and execution of UX research and design tasks within project teams, ensuring timely delivery and alignment with project needs.

• Provide design review, direction, and constructive feedback to collaborating UX/UI designers to ensure cohesive and system-compliant solutions.

• Actively participate in the continuous refinement of the UX team's approach, processes, methodologies, and expertise through collaboration, planning, education, and coaching.

• Perform all other duties as assigned to support the UX team and broader digital product initiatives.

📝 Enhancement Note: The responsibilities highlight a senior-level role with significant ownership over design systems and strategic input into UX frameworks. The emphasis on "leading the creation, governance, maintenance, and evolution" of design systems indicates a need for strong strategic thinking and ability to influence brand-wide design standards.

🎓 Skills & Qualifications

Education:

• Minimum: High School Diploma or equivalent.

Experience:

• 3-5+ years in a user experience (UX), user interface (UI), interaction designer, information architect, or user researcher role.

Required Skills:

• Proven ability to design modern user interfaces for desktop, mobile, and tablet devices.

• Experience building, supporting, and working within established shared design systems and pattern libraries.

• Demonstrated ability to apply user-centered design principles with a strong portfolio showcasing relevant work.

• Proficiency in creating wireframes, prototypes, mockups, and detailed high-fidelity designs using tools such as Figma, Adobe XD, Sketch, Axure, iRise, or OmniGraffle.

• Experience utilizing web analytics tools like Google Analytics, Adobe Analytics, or Quantum Metric to inform design decisions.

• Familiarity with modern quantitative and qualitative user research tools and methods, including surveys, interviews, focus groups, unmoderated usability testing, and A/B testing.

• Experience developing, evaluating, and producing results from test and learn processes.

• Ability to analyze UX research findings, develop actionable recommendations, and advocate for best practices to leadership and business stakeholders.

• Capacity to function effectively as an integral part of a dynamic cross-functional team.

• Strong interpersonal skills and the ability to communicate courteously and professionally.

Preferred Skills:

• Experience in the outdoor recreation or retail industry.

• Familiarity with project management methodologies relevant to design workflows.

• Understanding of front-end development principles to facilitate collaboration with engineering teams.

📝 Enhancement Note: The requirement for 2+ years of e-commerce experience is a critical differentiator, suggesting that candidates with a background in online retail, digital marketplaces, or direct-to-consumer (DTC) platforms will be highly competitive. A strong portfolio demonstrating these skills is implicitly required.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 impactful UX/UI design projects, with a preference for e-commerce or complex digital platforms.

• Clearly articulate your role and contributions within each project, highlighting problem definition, design process, and final solutions.

• Demonstrate proficiency in user research methodologies and how insights were translated into design decisions.

• Include examples of wireframes, user flows, interactive prototypes, and high-fidelity mockups.

Process Documentation:

• Present case studies that detail your process for tackling design challenges, from initial concept to final implementation.

• Explain how you incorporated user feedback and testing throughout the design lifecycle.

• Illustrate your approach to collaborating with cross-functional teams (product managers, developers, QA) to ensure successful product launches.

• Demonstrate your ability to analyze performance data (e.g., from Google Analytics) to iterate on designs and drive measurable improvements.

📝 Enhancement Note: Given the senior nature of the role and the emphasis on design systems, a portfolio is crucial. Candidates should prepare to walk through their design process, emphasizing their problem-solving approach, user advocacy, and ability to collaborate effectively within a product development lifecycle. Specific examples of how their designs have improved KPIs in e-commerce contexts will be highly valued.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Medical, Dental, and Vision insurance.

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.

• Voluntary benefits for additional coverage needs.

• 401k Retirement Savings plan.

• Paid holidays, vacation, and sick time.

• Discounts on Bass Pro Shops retail merchandise, restaurants, world-class resorts, and conservation attractions.

• Bass Pro Cares Fund for employee support.

Working Hours:

• Full-time position, typically 40 hours per week.

• On-site presence required in Springfield, MO, with standard business operating hours.

📝 Enhancement Note: The salary range provided is an estimate based on general market data for a Sr. UX Designer in Springfield, MO. Actual compensation will be determined by Bass Pro Shops based on the candidate's qualifications, experience, and internal pay scales. The comprehensive benefits package, especially the employee discounts, is a significant perk for this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Outdoor Recreation Retail & E-commerce. Bass Pro Shops is a leading retailer of outdoor recreational merchandise, with a significant and growing digital presence across its brands.

Company Size: Large. Bass Pro Shops is a significant employer with a global retail footprint, indicating a structured corporate environment with established processes and a large user base.

Founded: 1972. With a long history, Bass Pro Shops has evolved from a traditional retailer to a major e-commerce player, suggesting a culture that balances heritage with digital innovation.

Team Structure:

• The UX Designer will be part of a dedicated UX team responsible for the digital product ecosystem across multiple brands.

• This team likely collaborates closely with Product Management, Engineering, Marketing, and Business Analysis departments.

Methodology:

• Emphasis on user-centered design and data-driven decision-making, leveraging user research and analytics.

• Adoption of agile methodologies for product development and design iteration.

• Focus on maintaining and evolving robust design systems for brand consistency and efficiency.

Company Website: https://www.basspro.com/

📝 Enhancement Note: Bass Pro Shops' dual focus on a strong retail heritage and expanding e-commerce capabilities presents a unique environment. Designers will likely work on projects that bridge the physical and digital shopping experience, requiring an understanding of both customer journeys. The scale of the company implies robust internal processes and a need for scalable design solutions.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It signifies a high degree of autonomy, expertise, and responsibility in UX design, with potential leadership in specific areas like design systems.

Reporting Structure: The Sr. UX Designer will likely report to a UX Manager or Director. They will collaborate extensively with Product Managers, Developers, and other stakeholders across various departments.

Operations Impact: The role directly impacts customer satisfaction, conversion rates, and brand perception through the usability and effectiveness of digital platforms. The Sr. UX Designer's work contributes to the overall success and revenue generation of Bass Pro Shops' digital channels.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas such as e-commerce UX, mobile app design, design systems, or user research methodologies.

• Leadership: Transition into a Lead UX Designer role, managing projects or mentoring junior designers, or potentially moving into UX Management.

• Cross-functional Movement: Develop a strong understanding of product management or business analysis, leveraging design insights for broader strategic roles.

• Industry Advancement: Gain experience with large-scale enterprise design systems and e-commerce platforms, enhancing marketability for future roles in major retail or tech companies.

📝 Enhancement Note: The "Sr." title implies a path to leadership or deeper specialization. Candidates should inquire about opportunities for formal mentorship, advanced training, and potential career progression paths within the UX or broader digital product teams at Bass Pro Shops.

🌐 Work Environment

Office Type: The role is based at "Bass Pro Shops Base Camp," which suggests a dedicated corporate campus or office environment designed for employees. This likely fosters a collaborative and focused work atmosphere.

Office Location(s): Springfield, MO. This is the primary headquarters location for Bass Pro Shops.

Workspace Context:

• Expect a collaborative workspace environment with opportunities for in-person interaction with cross-functional teams.

• Access to standard office technology and potentially specialized design software and hardware.

• The "Base Camp" environment may offer amenities and a culture conducive to creative work and team building.

Work Schedule: Standard full-time business hours, 40 hours per week, with an on-site requirement. Flexibility may be offered within typical business operating hours, but the role is not remote.

📝 Enhancement Note: The emphasis on "Onsite, Springfield, MO" and "Bass Pro Shops Base Camp" indicates a strong preference for in-person collaboration. Candidates should be prepared to work within a traditional office setting and engage directly with colleagues on a daily basis.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR/Recruiter review of application and resume, focusing on experience level and core skills.

• Hiring Manager Interview: Discussion of experience, approach to UX design, and fit with the team's needs.

• Portfolio Review & Design Discussion: Presentation of selected projects, detailing design process, rationale, and outcomes. This is a critical stage. Candidates will be expected to articulate their design decisions and problem-solving approach.

• Team/Cross-functional Interviews: Meetings with potential peers (other designers, researchers) and collaborators (Product Managers, Developers) to assess collaboration skills and technical understanding.

• Final Interview: May involve senior leadership or final decision-makers.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects. Prioritize e-commerce or complex digital product examples.

• Tell a Story: For each project, clearly define the problem, your role, the process (research, ideation, design, testing), your specific contributions, the solutions, and the measurable results.

• Showcase Process: Don't just present final screens. Include wireframes, user flows, prototypes, and explain your iterative design process.

• Highlight Design Systems: If you have experience building or working with design systems, showcase examples of how you maintained consistency and leveraged them.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced task completion times, improved user satisfaction scores).

• Be Prepared for Questions: Anticipate questions about your design choices, trade-offs made, and how you handle feedback and constructive criticism.

Challenge Preparation:

• Be ready for potential design exercises, which could range from a whiteboard session to a take-home assignment, focusing on problem-solving, user empathy, and design thinking within an e-commerce context.

• Practice articulating your thought process clearly and concisely, especially when under pressure.

📝 Enhancement Note: The portfolio review is paramount. Candidates should prepare a compelling narrative for each project, emphasizing their strategic thinking, problem-solving abilities, and the tangible impact of their design work. Be ready to discuss your experience with design systems and e-commerce best practices.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Adobe XD, Sketch, Axure, iRise, OmniGraffle (Proficiency in at least one of these is expected).

• User Research & Testing: Experience with various qualitative and quantitative methods (surveys, interviews, usability testing).

• Web Analytics & Reporting: Google Analytics, Adobe Analytics, Quantum Metric.

• Collaboration Tools: Likely Jira, Confluence, Slack, Microsoft Teams, or similar platforms for cross-functional team communication and project management.

Analytics & Reporting:

• Familiarity with extracting insights from analytics platforms to inform design iterations and measure impact.

CRM & Automation:

• While not directly a CRM role, understanding how UX design impacts customer journeys within CRM-integrated platforms may be beneficial.

📝 Enhancement Note: Proficiency in Figma, Adobe XD, or Sketch is almost certainly a prerequisite. Experience with analytics tools like Google Analytics is also highly valued for demonstrating data-informed design. Candidates should be prepared to discuss their experience and comfort level with this technology stack.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the end-user's needs.

• Collaboration: Working effectively within cross-functional teams to achieve shared goals.

• Innovation: Continuously seeking new and improved ways to enhance the user experience.

• Data-Driven: Utilizing research and analytics to inform design decisions and measure success.

• Quality & Craftsmanship: A dedication to producing high-quality, polished, and effective design solutions.

Collaboration Style:

• Expect a highly collaborative environment where designers work closely with product managers, developers, researchers, and other stakeholders.

• Open communication, constructive feedback, and a team-oriented approach are likely valued.

• The "Bass Pro Shops Base Camp" environment may encourage informal collaboration and team-building activities.

📝 Enhancement Note: The company's outdoor recreation focus may also translate into a culture that values nature, adventure, and a certain degree of teamwork and resilience. Understanding this broader context can help candidates align their responses during interviews.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing the design needs of multiple brands (Bass Pro, Cabela’s, White River Marine Group) while maintaining consistency.

• Keeping pace with evolving digital commerce trends and competitor innovations.

• Advocating for user needs and design best practices within a large, established organization.

• Managing complex design projects with potentially competing priorities.

Learning & Development Opportunities:

• Formal Training: Opportunities for workshops, courses, or certifications in advanced UX techniques, design systems, or e-commerce UX.

• Industry Exposure: Potential for attending relevant conferences or webinars to stay abreast of industry best practices.

• Mentorship: Guidance from senior team members or leadership within the UX department.

• Cross-functional Learning: Gaining exposure to product management, engineering workflows, and business strategy.

📝 Enhancement Note: The challenges presented are typical for senior roles in large organizations with multiple brands. Candidates should be prepared to discuss how they have successfully navigated similar situations. The growth opportunities highlight a supportive environment for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature for an e-commerce website, from initial concept to launch."

• "How do you approach balancing user needs with business requirements and technical constraints?"

• "Can you walk us through a time you used user research to significantly change a design direction?"

• "How have you contributed to or maintained a design system? What are the benefits and challenges?"

Company & Culture Questions:

• "What interests you about Bass Pro Shops and our digital products?"

• "How do you stay updated on the latest trends in UX design and e-commerce?"

• "Describe your experience working in a cross-functional team. What role do you typically play?"

• "How do you handle constructive criticism or disagreements on design decisions?"

Portfolio Presentation Strategy:

• Structure: For each project, clearly state the problem, your role, the process, the solution, and the outcome. Use a consistent structure.

• Visuals: Use high-quality visuals (mockups, prototypes, user flows). Annotate key design decisions.

• Storytelling: Weave a narrative that highlights your problem-solving skills and impact.

• Metrics: Back up your claims with data and quantifiable results whenever possible.

• Conciseness: Be mindful of time. Practice delivering your presentation efficiently.

• Interactivity: Be prepared to navigate through interactive prototypes if applicable.

📝 Enhancement Note: Be prepared to discuss specific examples from your portfolio that demonstrate your ability to work with design systems, conduct user research, and drive measurable improvements in an e-commerce context. Emphasize your collaboration skills and how you advocate for the user.

📌 Application Steps

To apply for this Sr. UX Designer position:

• Submit your application through the Bass Pro Shops careers portal via the provided URL.

• Tailor your resume: Highlight keywords related to UX design, e-commerce, design systems, user research, and specific tools mentioned (Figma,