Sr. UX Designer

📍 Job Overview

Job Title: Sr. UX Designer

Company: ixigo

Location: Gurugram, Haryana, India

Job Type: Full-time

Category: User Experience (UX) Design / Product Design / GTM Enablement

Date Posted: 2025-11-07

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on translating user insights into exceptional and functional product experiences, directly impacting customer engagement and satisfaction within the travel technology sector.

• The Sr. UX Designer will spearhead the creation of intuitive user interfaces and seamless user journeys across mobile (Android & iOS) and web platforms, ensuring a delightful customer experience.

• Collaboration is key, as the designer will work closely with Product, Strategy, Marketing, and Engineering teams to define and execute the overarching design vision and strategy.

• The position emphasizes an iterative, user-centered design approach, requiring the creation of high-quality deliverables throughout the UX design lifecycle, from discovery to final implementation.

📝 Enhancement Note: While the job title is "Sr. UX Designer," the core responsibilities and qualifications align with a Product Designer role that has a strong UX focus. The emphasis on collaboration with Product, Strategy, and Marketing suggests a GTM (Go-To-Market) enablement aspect, where design directly supports product launches and user adoption strategies. The company's focus on "Next Billion Users" implies a need for designs that are not only functional but also highly accessible and intuitive for a diverse user base in India.

📈 Primary Responsibilities

• User Research & Insights Translation: Collect and analyze user feedback, conduct user research, and translate findings into actionable design requirements and solutions that address customer needs and pain points.

• Design Strategy & Vision: Collaborate with Product Managers, Engineers, and Marketing teams to develop and articulate a cohesive design vision and strategy that aligns with business objectives and user needs.

• End-to-End UX Design: Lead the design process from ideation to execution, including creating user flows, wireframes, interactive prototypes, and high-fidelity UI mockups for both mobile (Android/iOS) and web applications.

• Iterative Design & Testing: Practice an iterative, user-centered design methodology, actively participating in UX testing, synthesizing feedback, and revising designs to ensure optimal usability and stakeholder satisfaction.

• Cross-Functional Collaboration: Foster strong working relationships with Product, Strategy, Marketing, and Engineering teams to ensure design integrity, feasibility, and successful implementation of features.

• Design System & Standards: Contribute to and maintain a site-wide style guide and design system, ensuring consistency and scalability of design elements across all ixigo platforms.

• Stakeholder Communication: Effectively present design concepts, ideas, and potential solutions to stakeholders and senior management, incorporating their feedback to refine designs.

• Problem Identification & Resolution: Proactively identify and troubleshoot UX problems, including responsiveness issues, and propose effective design solutions.

📝 Enhancement Note: The responsibility to "Create close working relationships with Product, Strategy, Marketing, and Engineering" and to "shape and deliver design vision and strategy" highlights the strategic impact of this role. It goes beyond just execution to influencing the product direction. The mention of "travel utility tools and services developed using in-house proprietary algorithms and crowd-sourced information" suggests that the designer may need to consider complex data visualization or information architecture challenges.

🎓 Skills & Qualifications

Education: Bachelor’s degree/diploma in Graphic Design, Human-Computer Interaction (HCI), or a related design field from a Tier 1 college.

Experience: 3-5 years of demonstrable UI/UX design experience, preferably within a product team environment, with a focus on digital products and mobile applications.

Required Skills:

• User-Centered Design: Proven ability to apply user-centered design principles to create intuitive and effective user experiences.

• Visual Design Fundamentals: Deep understanding of typography, iconography, composition, color theory, and layout principles.

• UX Collaboration Tools: Proficiency with industry-standard UX design and prototyping tools such as Figma, Sketch, InVision, and Miro.

• Mobile Design Expertise: Demonstrable experience designing for both Android and iOS platforms, including a strong understanding of platform-specific design guidelines and best practices.

• Responsive Design: Proven experience in creating and implementing responsive designs that adapt seamlessly across various devices and screen sizes.

• Wireframing & Prototyping: Skilled in creating detailed wireframes, user flows, sitemaps, and interactive prototypes to effectively communicate design concepts.

• User Testing & Feedback Synthesis: Experience in conducting user testing sessions and effectively synthesizing feedback to iterate on designs.

• Style Guide Development: Ability to create and maintain comprehensive style guides and design systems for consistent branding and user experience.

Preferred Skills:

• Experience in the travel technology or OTA (Online Travel Agency) industry.

• Familiarity with AI-driven features and how to design for them.

• Experience with user research methodologies beyond usability testing.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.

• Experience designing for emerging markets or "Next Billion Users."

📝 Enhancement Note: The requirement for a degree from a "tier 1 college" and specific experience with "Phone and Tablet design experience for Android and iOS" and "responsive design a must" indicates a high bar for technical and academic qualifications. The "Soft Skills" section is critical for an operations-focused role, emphasizing communication and collaboration, which are essential for cross-functional GTM efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3-5 distinct projects that demonstrate a deep understanding of user experience design principles and UI best practices.

• Projects should clearly illustrate the candidate's role, the design process followed (including research, ideation, wireframing, prototyping, and user testing), and the rationale behind design decisions.

• The portfolio must exhibit practical application of mobile (Android/iOS) and responsive design principles.

• Specific examples of how user insights were translated into design solutions and the impact of those solutions on user behavior or business metrics.

Process Documentation:

• Candidates should be prepared to walk through their design process for selected portfolio projects, emphasizing their approach to:
  • Discovery & Research: How they identify user needs and business requirements.
  • Ideation & Wireframing: Methods for exploring design concepts and defining information architecture.
  • Prototyping & User Testing: Techniques for creating interactive prototypes and gathering user feedback for iterative refinement.
  • UI Design & Style Guides: Principles applied to visual design and the creation of design systems.
  • Collaboration & Implementation: How they work with cross-functional teams to ensure successful product launch.

📝 Enhancement Note: For UX/Product Design roles, particularly at a senior level, the portfolio is paramount. It serves as tangible proof of their design thinking, process, and ability to deliver. The emphasis on "user experience design principles and knowledge of UI best practices and usability" means the portfolio should not just be visually appealing but also demonstrate a strategic and user-centric approach. The need to "address customer's needs" implies a focus on problem-solving and delivering tangible outcomes.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Sr. UX Designer with 3-5 years of experience in Gurugram, India, the estimated annual salary range is ₹10,00,000 to ₹18,00,000. This range accounts for the specified experience level, the demand for skilled UX designers in the tech sector, and the cost of living in Gurugram.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and dependents.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, conferences, and access to learning resources to enhance UX and design skills.

• Employee Stock Options/ESOPs: Potential for long-term financial growth and ownership in the company.

• Travel Benefits: Discounts or allowances on ixigo’s travel booking services.

• Flexible Work Environment: While this role is on-site, ixigo likely offers a supportive work culture that values work-life balance.

• Retirement Savings Plan: Contributions to provident fund or similar retirement schemes.

Working Hours: The role is full-time, typically requiring 40 hours per week. While a standard 9 AM to 6 PM schedule is common in India, ixigo may offer some flexibility depending on project demands and team needs, with an emphasis on delivering results rather than strict adherence to hours.

📝 Enhancement Note: Salary estimation is based on data from Indian job boards and industry reports for UX/Product Designers in major tech hubs like Gurugram. The range reflects the "Sr." title and the 3-5 years of experience requirement. Benefits are standard for established tech companies in India, with a specific nod to travel-related perks given ixigo's business.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel Agency (OTA) / Travel Technology / E-commerce. ixigo operates in a dynamic and competitive market, leveraging technology to simplify travel planning and booking for Indian consumers.

Company Size: ixigo is a significant player in the Indian travel tech market, likely employing several hundred to over a thousand individuals, as indicated by its status as a leading OTA. This size suggests a structured organization with established processes but also room for individual impact.

Founded: Launched in 2007. With over 15 years of operation, ixigo has a mature understanding of the Indian travel market and has evolved its technology and offerings significantly, now serving over 54 crore Annual Active Users.

Team Structure:

• The UX Design team likely operates within or closely alongside the Product Management and Engineering departments.

• The Sr. UX Designer will report to a Head of Design, Design Lead, or a Product Lead, with direct collaboration across Product Managers, UI Designers, and Software Engineers.

Methodology:

• Data-Driven Design: ixigo leverages AI and crowd-sourced information, indicating a strong reliance on data analytics to inform design decisions and product enhancements.

• User-Centric Approach: The company's mission to "empower Indian travellers" and focus on "Next Billion Users" underscores a commitment to understanding and serving diverse user needs through thoughtful design.

• Agile Development: Typical for tech companies, ixigo likely follows agile methodologies, requiring designers to be adaptable and responsive to iterative development cycles.

Company Website: http://www.ixigo.com

📝 Enhancement Note: ixigo's focus on "Next Billion Users" is a critical differentiator. This implies a need for designs that are not only aesthetically pleasing but also highly functional, accessible, and intuitive for users who may have varying levels of digital literacy or use older devices. This context shapes the design challenges and opportunities significantly.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-to-senior level role (Sr. UX Designer). It signifies a designer who can independently manage design projects, mentor junior designers, and contribute strategically to product development. The role requires a blend of strong execution skills and the ability to influence design direction.

Reporting Structure: The Sr. UX Designer will likely report to a Design Manager or Head of Product Design. They will work closely with Product Managers, Engineers, and potentially other UX/UI designers, creating a collaborative and cross-functional reporting environment.

Operations Impact: The impact of this role is significant, as UX design directly influences user acquisition, engagement, conversion rates, and overall customer satisfaction within the travel booking ecosystem. A well-designed product leads to higher user retention, increased bookings, and positive brand perception, all of which contribute to ixigo's revenue and market position. The focus on "Next Billion Users" means the designer can have a substantial impact on bringing digital travel services to a vast new audience.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead UX Designer or Design Manager role, overseeing a team and strategic design initiatives.

• Specialization: Opportunity to deepen expertise in specific areas such as mobile design, user research, design systems, or accessibility for emerging markets.

• Cross-Functional Mobility: Potential to move into Product Management roles, leveraging a deep understanding of user needs and product strategy.

• Industry Expertise: Become a recognized expert in travel technology UX, contributing to industry thought leadership.

• Mentorship: Opportunity to mentor junior designers, fostering talent within the ixigo design team.

📝 Enhancement Note: The "Sr." title implies an expectation of leadership potential and strategic contribution. The growth opportunities are tied to both individual skill development and the potential to take on more responsibility within ixigo's expanding operations. The impact on "Next Billion Users" offers a unique growth path in terms of scale and social impact.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment. This suggests a collaborative physical workspace designed to foster teamwork and in-person communication.

Office Location(s): Gurugram, Haryana, India. This is a major business and technology hub in India, offering access to talent and a vibrant professional ecosystem.

Workspace Context:

• Collaborative Spaces: The office likely features open-plan areas, meeting rooms, and informal gathering spaces conducive to brainstorming sessions and team collaboration.

• Technology & Tools: Employees will have access to standard office equipment and the necessary software and hardware for design work, including high-performance workstations and access to design software licenses.

• Team Interaction: The on-site nature facilitates spontaneous interactions, quick feedback loops, and a strong sense of team cohesion, crucial for rapid iterative design processes.

Work Schedule: Full-time, typically Monday to Friday. While core hours are expected, the environment may encourage flexibility for project deadlines, with an emphasis on achieving outcomes. The on-site requirement necessitates adherence to office hours for team synchronization and collaborative activities.

📝 Enhancement Note: The "on-site" requirement is a key aspect. For a UX designer, this facilitates in-person collaboration, whiteboarding sessions, and direct interaction with product managers and engineers, which can accelerate the design process and foster a stronger team dynamic.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Initial review of resumes and portfolios to assess qualifications and experience.

2. Hiring Manager/Recruiter Call: A preliminary conversation to gauge cultural fit, understand career aspirations, and discuss role expectations.

3. Portfolio Presentation & Design Challenge: A more in-depth interview where the candidate presents their portfolio, discusses their design process, and potentially completes a take-home or live design challenge. This is where they demonstrate problem-solving skills and design thinking.

4. Team Interviews: Meetings with Product Managers, Engineers, and potentially other designers to assess collaboration skills and technical proficiency.

5. Final Interview: Discussion with senior leadership (e.g., Head of Design, VP of Product) to finalize decision.

Portfolio Review Tips:

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, your specific contributions, the solutions you proposed, and the impact of those solutions (quantified if possible).

• Showcase Process: Don't just present final screens; include wireframes, user flows, research insights, and iterations to demonstrate your thinking.

• Highlight Mobile & Responsive Design: Ensure your portfolio prominently features examples of your work on Android, iOS, and responsive web designs.

• Tailor to ixigo: If possible, subtly tailor your presentation to align with ixigo's mission and target audience ("Next Billion Users," travel tech).

• Be Prepared for Challenges: Be ready to discuss your approach to common UX challenges like designing for low-bandwidth environments or users with limited digital literacy.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with the Indian travel market, ixigo's competitors, and the unique needs of travelers in India.

• Design Thinking Practice: Practice breaking down problems, ideating solutions, and justifying your design decisions based on user needs and business goals.

• Tool Proficiency: Be ready to demonstrate your skills in Figma, Sketch, or other relevant design tools.

• Communication Skills: Prepare to clearly articulate your thoughts, justify your choices, and engage in constructive feedback during the interview.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge is standard for UX roles. For ixigo, given their focus on "Next Billion Users," preparation should include considerations for accessibility, localization, and designing for diverse user contexts.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design & Prototyping: Figma (highly probable as a modern standard), Sketch, InVision.

• Collaboration & Whiteboarding: Miro, Mural, or similar digital whiteboarding tools for brainstorming and process mapping.

• User Research Platforms: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, SurveyMonkey, Google Forms).

Analytics & Reporting:

• Product Analytics Tools: Google Analytics, Mixpanel, Amplitude, or similar platforms to understand user behavior and track key metrics.

• A/B Testing Tools: Optimizely, VWO, or similar for testing design variations.

CRM & Automation:

• While not directly a designer's tool, understanding how CRM (e.g., Salesforce) and marketing automation platforms integrate with the user journey can be beneficial for context.

📝 Enhancement Note: Proficiency with Figma is almost a given in modern UX roles. The ability to use these tools to create interactive prototypes and collaborate effectively is crucial. Understanding how design decisions translate into measurable analytics is also increasingly important.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of Indian travelers, particularly the "Next Billion Users."

• Innovation: Leveraging AI and technology to create novel solutions for travel planning and booking.

• Collaboration: Fostering a team-oriented environment where cross-functional teams work seamlessly to achieve common goals.

• Data-Driven Decision Making: Utilizing analytics and user insights to inform design and product strategies.

• Efficiency & Impact: Striving for designs that are not only beautiful but also highly functional, efficient, and deliver measurable business outcomes.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be integral members of product teams, working closely with Product Managers and Engineers throughout the development lifecycle.

• Open Feedback Culture: An environment where constructive feedback is welcomed and encouraged to continuously improve designs and processes.

• Knowledge Sharing: Encouraging designers to share best practices, learnings, and insights within the team and across departments.

📝 Enhancement Note: The company's values, particularly around serving "Next Billion Users" and using AI, will significantly shape the design challenges and the type of collaborative environment fostered. Designers are expected to be problem-solvers who contribute to strategic goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Diverse Users: Catering to a wide range of users in India with varying levels of digital literacy, device capabilities, and connectivity.

• Balancing User Needs and Business Goals: Ensuring designs are user-friendly while also driving conversion and revenue for the OTA.

• Rapid Iteration Cycles: Working in an agile environment that requires quick turnarounds and continuous adaptation.

• Technical Constraints: Designing within the limitations of mobile platforms and potentially older devices or lower bandwidth conditions.

• Competitive Landscape: Differentiating ixigo's user experience in a crowded online travel market.

Learning & Development Opportunities:

• Mastering Mobile & Responsive Design: Deepening expertise in designing for the specific nuances of Android, iOS, and responsive web.

• Accessibility Design: Developing skills in designing for users with disabilities and varying levels of digital literacy.

• AI Integration in UX: Learning how to design intuitive interfaces for AI-powered features and recommendations.

• Data Analysis for Designers: Enhancing skills in interpreting user data to inform design decisions more effectively.

• Leadership & Mentorship: Opportunities to lead projects and mentor junior designers, building leadership capabilities.

📝 Enhancement Note: The challenges here are specific to ixigo's market and user base, offering unique learning opportunities. Focusing on these challenges in an interview will demonstrate preparedness and strategic thinking.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for users with limited digital literacy or in a low-bandwidth environment. What was your process and what were the outcomes?" (Assesses understanding of "Next Billion Users" context)

• "How do you balance user needs with business objectives (e.g., conversion rates, bookings) in your design process?" (Assesses GTM impact and strategic thinking)

• "Walk us through your process for creating a design system or style guide. How do you ensure adoption and maintenance?" (Assesses process discipline and scalability)

Company & Culture Questions:

• "What interests you about ixigo specifically, and how do you see your UX skills contributing to our mission of empowering Indian travelers?" (Assesses motivation and alignment with company values)

• "How do you approach collaboration with Product Managers and Engineers? Describe a time you had a disagreement and how you resolved it." (Assesses teamwork and communication)

Portfolio Presentation Strategy:

• Structure: Start with an overview of ixigo and the role. Then, select 2-3 key projects that best showcase your relevant skills (mobile, responsive, user-centricity, problem-solving). For each project:

  • Context: Briefly explain the company/product and the problem you were solving.
  • Your Role: Clearly define your responsibilities.
  • Process: Detail your UX methodology (research, ideation, wireframing, prototyping, testing).
  • Solutions: Show the key designs and explain your rationale.
  • Impact: Quantify results if possible (e.g., improved conversion, reduced errors, user satisfaction scores).

• Focus on "Why": For every design decision, be prepared to explain the "why" behind it, linking it back to user needs, business goals, or design principles.

• Mobile First Mindset: Since this is a mobile-heavy role, emphasize your mobile design expertise and any experience with designing for diverse connectivity or device capabilities.

📝 Enhancement Note: Interview preparation should focus on demonstrating an understanding of ixigo's specific context (travel tech, India, "Next Billion Users") and how the candidate's UX skills can directly contribute to their business objectives. The ability to articulate a clear design process and justify decisions is paramount.

📌 Application Steps

To apply for this Sr. UX Designer position:

• Submit your application: Navigate to the provided application link on SmartRecruiters.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, highlights your strongest mobile (Android/iOS) and responsive design work, and clearly articulates your UX process and impact. Tailor the selection of projects to align with ixigo's focus.

• Optimize Your Resume: Highlight keywords such as "UI/UX Design," "User-Centered Design," "Figma," "Sketch," "Mobile Design," "Responsive Design," "Prototyping," "User Research," and any experience relevant to travel tech or emerging markets. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on explaining your design thinking, problem-solving approach, and the outcomes of your work. Be ready to discuss your experience with the specified tools.

• Research ixigo: Understand ixigo's business model, target audience, mission, and recent developments. Prepare thoughtful questions about their design challenges and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.