Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: Skylight

Location: United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: March 02, 2026

Experience Level: 5-10 Years

Remote Status: TELECOMMUTE

🚀 Role Summary

• Drive growth and scale performance channels through expert graphic design for Paid Social and Email marketing initiatives.

• Translate performance data and insights into high-impact, iterative creative assets that optimize channel effectiveness.

• Collaborate closely with creative, channel, and brand teams to develop and execute comprehensive testing roadmaps.

• Maintain and evolve the design system for email marketing to ensure brand consistency and performance.

• Proactively identify market trends and competitive strategies to inform innovative design solutions.

📝 Enhancement Note: The role is explicitly focused on "performance creative" and "Paid Social static and Email design," indicating a strong leaning towards performance marketing operations and GTM strategy execution rather than pure brand creative. The emphasis on data interpretation and iteration suggests a need for operational rigor in the creative process.

📈 Primary Responsibilities

• Design static advertisements for Paid Social channels, leveraging channel best practices and weekly performance data to deliver high-performing creative and iterations autonomously.

• Design performance and editorial Emails, collaborating with Channel partners to refine and advance the channel’s design system.

• Work closely with the Associate Creative Director, Channel, and Brand partners to develop and execute testing roadmaps for each channel.

• Stay informed about the competitive landscape and proactively propose new creative ideas to support channel goals.

• Analyze performance metrics of creative assets to inform future design decisions and optimization strategies.

• Ensure brand consistency across all designed assets while adapting to channel-specific requirements and best practices.

• Manage multiple design projects simultaneously, prioritizing tasks to meet deadlines in a fast-paced environment.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and performance-driven iteration, which is common in GTM operations roles. The requirement to work with "Channel partners" and develop "testing roadmaps" points to a need for strong cross-functional collaboration and an understanding of marketing operations workflows.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in Graphic Design, Visual Communications, Marketing, or a related field.

Experience: 5+ years of experience, with a significant portion focused on high-growth startup or agency settings, specializing in performance-driven design.

Required Skills:

• Deep experience in designing for performance channels, specifically Paid Social and Email marketing.

• Demonstrated ability to interpret performance data and apply learnings to design iterations.

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proficiency in Figma for collaborative design and prototyping.

• Strong understanding of design principles, typography, color theory, and layout.

• Excellent organizational, interpersonal, and communication skills.

• Detail-oriented with a high degree of accuracy.

• A strong bias towards action and agility in a fast-paced environment.

Preferred Skills:

• Experience designing for consumer brands targeting parents of younger children.

• Experience at a high-growth startup or agency environment.

• Familiarity with Klaviyo or similar CRM/email marketing platforms.

• Experience with A/B testing creative assets and analyzing results.

• Understanding of user experience (UX) principles for digital interfaces.

📝 Enhancement Note: The emphasis on "performance creative," "data interpretation," and specific tools like "Figma" and "Adobe Creative Suite" directly aligns with the needs of a performance marketing operations specialist. The "bias towards action and agility" is a key indicator of the fast-paced, iterative nature of GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong history of designing for performance channels, particularly Paid Social static ads and Email marketing campaigns.

• Examples that demonstrate a clear understanding of how design decisions impact key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and engagement.

• Case studies or project breakdowns that illustrate the process of translating performance data and insights into design iterations and improvements.

• Visuals of a refined design system, especially for email marketing, showing consistency and scalability.

Process Documentation:

• Ability to document design processes, including workflow for ideation, execution, iteration, and performance analysis.

• Experience in contributing to or maintaining a design system for digital marketing assets.

• Understanding of how to integrate feedback from performance data and channel partners into ongoing design processes.

📝 Enhancement Note: The explicit requirement for a portfolio demonstrating "performance creative" and the ability to "translate data and insights into high-performing design work" is critical. This signals that candidates will be evaluated on their operational approach to design, not just aesthetic talent. Portfolio pieces should highlight process, iteration, and measurable results.

💵 Compensation & Benefits

Salary Range: $110,000 - $120,000 per year (for Colorado and California-based candidates; national range may vary based on location and cost of living).

Benefits:

• Competitive Salary + Equity Package

• 401K matching

• Wellness, learning, and home-office budgets

• Health, Dental & Vision Medical Plans

• Tremendous autonomy to set the direction of your work

• Unlimited PTO

• Company holidays on the first Friday of every month (Excluding November, December, and January)

Working Hours: Approximately 40 hours per week, with flexibility expected to meet project deadlines and performance channel demands.

📝 Enhancement Note: The provided salary range is specific to CA and CO, implying it's a baseline. For other US locations, the range might differ based on local market data for Sr. Graphic Designers in tech/startup environments. The benefits package is robust, reflecting a startup culture that values employee well-being and professional development, which is attractive for operations roles that often require continuous learning.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Startup, Consumer Products

Company Size: The description mentions scaling to "$180M+ in annual revenue" and hiring to "expand our team and invent," suggesting significant growth and a mid-to-large startup size.

Founded: Founded by former venture capitalists and serial entrepreneurs, indicating a strong business acumen and growth-oriented foundation.

Team Structure:

• The role reports to the Associate Creative Director, implying a structured creative department within the marketing or GTM function.

• Close collaboration with "Channel partners" (likely Paid Social, Email Marketing managers) indicates a cross-functional team structure.

Methodology:

• Data-driven decision-making for creative iteration and optimization.

• Focus on translating insights into actionable design strategies.

• Agile approach to creative development and testing roadmaps.

• Emphasis on autonomy and proactive idea generation.

Company Website: skylightframe.com

📝 Enhancement Note: Skylight's mission to "bring families together" suggests a customer-centric culture. The company's bootstrapped growth to significant revenue indicates a high level of operational efficiency and strategic execution. As a tech startup, expect a fast-paced, innovative, and results-oriented environment where creative operations play a key role in GTM success.

📈 Career & Growth Analysis

Operations Career Level: Senior level, focusing on specialized execution within performance marketing creative. This role is a key contributor to the GTM engine, translating strategic goals into tangible, high-performing assets.

Reporting Structure: Reports to the Associate Creative Director, indicating a clear line of leadership within the creative function, with direct collaboration with performance marketing channel managers.

Operations Impact: Directly impacts revenue growth through the design of high-performing Paid Social and Email campaigns. This role is critical in optimizing customer acquisition costs (CAC) and driving conversion rates through effective creative.

Growth Opportunities:

• Opportunity to deepen expertise in performance creative and data-driven design within a high-growth tech company.

• Potential to influence the design system and creative strategy for major performance channels.

• Advancement into leadership roles within the creative team or specialization in performance marketing operations.

• Exposure to entrepreneurial leadership and a bootstrapped growth model.

📝 Enhancement Note: This role offers growth potential beyond traditional graphic design by integrating performance marketing operations. The autonomy and direct impact on revenue make it an attractive position for those looking to combine creative skills with strategic GTM execution.

🌐 Work Environment

Office Type: TELECOMMUTE (Remote) within the United States.

Office Location(s): While the company has roots in Los Angeles and San Francisco, this role is remote across the US. Nice-to-have locations include Minneapolis, Seattle, or Los Angeles, suggesting a potential for future hybrid opportunities or established team hubs.

Workspace Context:

• A remote-first environment requiring strong self-discipline and communication skills.

• Access to home-office budgets suggests support for creating an optimal remote workspace.

• Collaboration will primarily occur through digital tools.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with the expectation of flexibility to meet campaign needs and iterative testing cycles common in performance marketing.

📝 Enhancement Note: The remote nature of the role emphasizes the need for strong asynchronous communication and self-management, key operational skills for distributed teams. The "tremendous autonomy" suggests a trust-based environment where results and efficiency are prioritized.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience in performance creative and GTM channels.

• Skills Assessment: Likely a design challenge or case study focusing on Paid Social or Email creative optimization, requiring data interpretation and iteration strategies.

• Team/Manager Interviews: Discussions with the Associate Creative Director and potentially channel partners to evaluate collaboration style, communication skills, and strategic thinking.

• Cultural Fit Interview: Assessment of alignment with Skylight's mission, values, and fast-paced, data-driven culture.

Portfolio Review Tips:

• Highlight Performance: Clearly showcase how your designs have driven measurable results (e.g., increased CTR, conversions, engagement). Quantify impact whenever possible.

• Demonstrate Process: Include case studies that walk through your design process, from understanding briefs and interpreting data to ideation, execution, testing, and iteration.

• Showcase Channel Expertise: Feature specific examples of Paid Social static ads and Email designs, explaining the strategic rationale behind each.

• Design System Examples: If possible, include examples of how you've contributed to or utilized a design system for consistency and scalability.

• Tool Proficiency: Ensure your portfolio implicitly or explicitly demonstrates proficiency in Adobe Creative Suite and Figma.

Challenge Preparation:

• Be prepared to analyze provided performance data and propose creative solutions or improvements for specific ad or email examples.

• Practice articulating your design decisions, linking them directly to business objectives and performance metrics.

• Think about how you would establish and maintain a design system for performance channels.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates "performance creative" and the ability to "translate data and insights" is paramount. Candidates should prepare to discuss their process for iterating on designs based on performance metrics, a core operational skill in GTM.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for creating static assets and detailed graphic design work. Proficiency in Photoshop, Illustrator, and InDesign is expected.

• Figma: Crucial for collaborative design, prototyping, and potentially managing design systems, especially in a remote team environment.

Analytics & Reporting:

CRM & Automation:

• Klaviyo (or similar CRM platforms): Mentioned as a "nice to have," indicating potential exposure to or experience with email marketing automation and customer segmentation tools.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Experience with performance analytics platforms and email marketing tools like Klaviyo will be a significant advantage, demonstrating an operational understanding of the channels this role supports.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are informed by performance metrics and customer insights.

• Agile & Iterative: A willingness to test, learn, and rapidly iterate on creative.

• Collaborative: Working effectively with cross-functional teams (Creative, Channel, Brand).

• Autonomous & Proactive: Taking ownership of work, generating new ideas, and acting with initiative.

• Customer-Centric: Focused on creating products and marketing that bring families together.

Collaboration Style:

• Highly collaborative with channel partners and creative leadership.

• Emphasis on clear communication and low ego to facilitate efficient teamwork.

• Expected to contribute ideas and actively participate in testing roadmaps.

📝 Enhancement Note: The emphasis on "low ego," "bias towards action," and "agility" points to a culture that values efficient execution and teamwork over individual ego. This is a hallmark of successful GTM operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing creative excellence with the demands of rapid iteration for performance channels.

• Staying ahead of evolving trends in Paid Social and Email design and performance marketing.

• Effectively translating complex data into actionable design insights.

Learning & Development Opportunities:

• Deepen expertise in performance marketing creative strategies and analytics.

• Gain hands-on experience with advanced testing methodologies and design systems.

• Develop skills in a high-growth startup environment with exposure to entrepreneurial leadership.

• Potential to influence broader GTM strategy through impactful creative execution.

📝 Enhancement Note: This role offers a unique opportunity to grow at the intersection of creative design and performance marketing operations, a highly in-demand skill set. The challenges are framed as opportunities for skill development and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a piece of creative. What was the data, your insight, and the outcome?"

• "How would you approach designing a new set of static ads for a Paid Social campaign with a limited initial brief?"

• "Walk me through your process for designing and iterating on email marketing campaigns to improve engagement and conversion rates."

Company & Culture Questions:

• "What excites you about Skylight's mission and products?"

• "How do you approach collaboration with channel managers or marketing teams who may have different priorities?"

• "Describe a situation where you had to work with a tight deadline or under pressure. How did you manage it?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by channel (Paid Social, Email) or by campaign objective (acquisition, engagement).

• Narrative: For each piece, tell a story: the problem, your approach, the design solution, and the measurable results.

• Data Focus: Clearly articulate the data points that influenced your design choices and the KPIs your work impacted.

• Tool Showcase: Briefly mention the tools used (Adobe Creative Suite, Figma) and how they facilitated your process.

• Conciseness: Be prepared to present your most impactful work efficiently, focusing on the aspects most relevant to performance marketing.

📝 Enhancement Note: Interview preparation should heavily emphasize the candidate's ability to connect their design skills to business outcomes and operational efficiency. Mocking up responses that highlight data analysis, iterative processes, and cross-functional collaboration will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature your best work in Paid Social static ads and Email design. Highlight case studies that demonstrate your ability to interpret performance data and drive measurable results.

• Resume Optimization: Ensure your resume clearly articulates your experience with performance marketing channels, data-driven design, and relevant tools (Adobe Creative Suite, Figma). Use keywords from the job description.

• Interview Preparation: Practice answering questions about your design process, data analysis capabilities, and collaboration style. Prepare a concise walkthrough of your most relevant portfolio pieces.

• Company Research: Familiarize yourself with Skylight's products, mission, and recent marketing efforts to demonstrate genuine interest and cultural fit. Understand their bootstrapped growth model and customer base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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