Sr. Brand Designer

📍 Job Overview

Job Title: Sr. Brand Designer Company: OneSkin Location: United States, USA (Remote - CA or NY-Based Preferred) Job Type: Full-Time Category: Brand & Creative Operations Date Posted: 2026-01-29T22:48:08 Experience Level: 5-10 Years Remote Status: Remote Solely

🚀 Role Summary

• Architect and evolve the OneSkin brand's visual identity across all touchpoints, ensuring a cohesive and distinctive brand system.
• Translate complex scientific concepts into clear, emotionally resonant visual designs that build brand equity and cultural resonance.
• Design and maintain scalable brand systems, guidelines, and toolkits to empower cross-functional teams while protecting brand integrity.
• Lead design for packaging and physical brand expressions, ensuring clear communication of product benefits and scientific credibility.
• Collaborate with Brand, Product Marketing, Growth, Content, and Creative teams to deliver high-performing, brand-aligned creative assets.

📝 Enhancement Note: While the input job title is "Sr. Brand Designer," the responsibilities and required skills indicate a strong focus on brand systems, cross-functional collaboration, and driving business objectives through design. This role sits at the nexus of creative, marketing, and product operations, requiring a strategic approach to brand execution. The emphasis on "growth moments" and "performance-informed design" suggests a need for designers who understand how creative impacts business metrics, aligning it with Revenue Operations and GTM strategies.

📈 Primary Responsibilities

• Evolve and steward OneSkin’s brand identity, visual language, and design principles across all customer touchpoints, from digital platforms to physical products.
• Design and maintain scalable brand systems, guidelines, and toolkits to ensure consistency and empower teams while protecting brand integrity.
• Lead the design for product packaging and physical brand expressions, ensuring clear communication of scientific credibility, product benefits, and brand differentiation from concept through execution.
• Design for OneSkin’s digital ecosystem, including website, email, social media, and content platforms, shaping modular and flexible design systems that support continuous storytelling and rapid iteration.
• Partner with Growth and Performance Marketing teams to create high-quality, on-brand creative assets that drive conversion and business objectives without compromising brand equity.
• Design integrated campaign systems that scale effectively across channels and strategic moments, including product launches and cultural activations.
• Collaborate closely with Product Marketing, R&D, and Operations teams to ensure beautiful and accurate product launches.
• Translate brand strategy and narrative into cohesive visual expressions, working closely with Brand Leadership.
• Ensure all creative work ladders back to a cohesive brand story and customer experience, reinforcing the company's scientific rigor and mission.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can operate strategically, not just tactically. The emphasis on "scalable brand systems," "performance-informed design," and collaboration with "Growth and Performance Marketing" highlights the role's connection to GTM and revenue-driving initiatives. The candidate must demonstrate an understanding of how design directly impacts business outcomes, a key consideration for operations-minded professionals.

🎓 Skills & Qualifications

Education:

• No specific degree mentioned, but a strong educational foundation in Design, Graphic Design, Visual Communications, or a related field is implied by the experience and portfolio requirements.

Experience:

• 6-8 years of experience in brand design, visual identity, or multidisciplinary design roles.
• Demonstrated experience in designing for Direct-to-Consumer (DTC) brands is highly preferred.
• Experience designing within beauty, wellness, fashion, or science-driven brands is preferred.
• Deep understanding of how design functions across brand, growth, and product ecosystems.

Required Skills:

• Brand Systems Development: Ability to create and maintain comprehensive brand identity systems, guidelines, and toolkits that ensure consistency and scalability.
• Visual Identity Design: Proven expertise in developing and evolving distinctive visual languages, including logos, color palettes, typography, and imagery.
• Packaging Design: Experience conceptualizing and executing compelling packaging designs that communicate product value and brand ethos.
• Digital Design Execution: Proficiency in designing for web, mobile, social media, email, and content platforms, with an understanding of UX/UI principles.
• Campaign & Marketing Creative: Ability to design integrated campaign assets that align with marketing objectives and drive performance.
• Cross-Functional Collaboration: Strong ability to partner effectively with Brand, Product Marketing, Growth, Content, Science, and Operations teams.
• Attention to Detail: Exceptional precision in typography, composition, and overall visual execution.
• Visual Storytelling: Skill in translating complex ideas and narratives into clear, compelling visual communications.

Preferred Skills:

• Figma Expertise: Advanced proficiency in Figma for collaborative design, prototyping, and design system management.
• Adobe Creative Suite Fluency: Mastery of Adobe Photoshop, Illustrator, and InDesign for detailed design work.
• Asana Proficiency: Experience using Asana for project management, workflow tracking, and team collaboration.
• DTC-First Brand Experience: Prior work with direct-to-consumer brands, understanding their unique operational and marketing demands.
• Science/Wellness Brand Context: Familiarity with communicating scientific concepts and health/wellness benefits through design.
• Growth Marketing Acumen: Understanding of how design contributes to conversion rates, A/B testing, and performance marketing goals.

📝 Enhancement Note: The "What You Bring" section directly outlines required and preferred skills. The emphasis on specific tools like Figma, Adobe Creative Suite, and Asana, combined with experience in DTC, beauty, wellness, or science brands, are critical for operations-minded candidates to highlight. The mention of performance marketing and growth indicates the need for a designer who thinks about the business impact of their creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Systems Demonstration: Showcase a robust example of a brand system you've developed or significantly contributed to, detailing the thought process, core elements, and scalability across various applications. This should include brand guidelines or a style guide.
• Packaging Design Case Studies: Present 1-2 detailed case studies of packaging projects, illustrating the design process from concept to final execution, including considerations for materials, brand messaging, and market positioning.
• Digital Ecosystem Design: Include examples of website UI/UX, social media campaigns, email templates, or other digital assets that demonstrate your ability to create cohesive and engaging online experiences.
• Campaign Integration: Provide examples of integrated marketing campaigns where your design work spanned multiple channels (digital, print, social, etc.), illustrating how you maintained brand consistency and achieved campaign objectives.
• Growth-Oriented Creative: If possible, include examples of creative assets used in performance marketing or growth initiatives, ideally with context on their impact or how they were iterated upon.

Process Documentation:

• Design Workflow Clarity: Demonstrate understanding of a structured design process, from brief interpretation and concept development to execution, feedback incorporation, and final delivery.
• Systematic Approach: Highlight your ability to create and maintain design systems, toolkits, and guidelines that facilitate efficient collaboration and consistent brand application across a fast-growing organization.
• Cross-Functional Collaboration Documentation: Provide evidence of how you've documented and managed design inputs and outputs when working with diverse teams like Product Marketing, R&D, Operations, and Growth.
• Iteration and Optimization: Showcase examples of how you've iterated on designs based on feedback, performance data, or evolving brand strategy.

📝 Enhancement Note: For operations-focused roles, a portfolio is crucial. This section emphasizes demonstrating not just aesthetic skill but also a systematic, process-driven approach. Candidates should highlight how their design work supports business objectives, integrates with other departments (like Operations and Product Marketing), and is scalable. The ability to document processes and show iterative design based on performance is key.

💵 Compensation & Benefits

Salary Range: $115,000 - $140,000 per year

Benefits:

• Home Office Setup: One-time allowance for home office setup, supporting a productive remote work environment.
• Comprehensive Health Coverage: Medical, dental, and vision insurance packages are provided.
• Flexible Spending Account (FSA): Offered for healthcare expenses.
• 401K Retirement Plan: With a 100% match up to 5% of your salary, demonstrating long-term employee investment.
• Flexible Paid Time Off (PTO): Encourages work-life balance and personal well-being.
• Monthly Wellness Package: Access to Gympass and free meditation app memberships (Headspace, Calm), promoting holistic employee health.
• Product Subscription: Free OneSkin subscription for full-sized products, offering direct engagement with the company's offerings.
• Bonus Potential: Strong quarterly bonus potential, aligning individual and company performance.
• Equity/Stock Options: Designed for long-term alignment and shared success, indicating a focus on employee ownership and commitment.

Working Hours:

• Standard full-time hours are assumed (e.g., 40 hours per week), with flexibility inherent in a remote role. Specific working hours can be discussed to accommodate team collaboration and operational needs across different time zones.

📝 Enhancement Note: The salary range is provided directly. The benefits package is robust and aligns with supporting remote employees and promoting well-being, which is a significant factor for operations professionals evaluating long-term roles. The bonus potential and equity highlight performance-driven compensation, common in GTM and growth-focused environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Longevity, Skincare, Biotechnology, Wellness, DTC E-commerce Company Size: The job description doesn't explicitly state company size, but the need for a "Sr. Brand Designer" and the mention of "fast-growing" suggest a company that has moved beyond startup phase and is scaling its operations. With a typical range for this level of role, OneSkin likely falls between 50-250 employees, indicating a dynamic, evolving, and potentially agile organizational structure. Founded: The company's founding date is not specified, but its focus on "breakthrough longevity science" and "proprietary peptide" suggests a scientifically grounded and innovative company.

Team Structure:

• Cross-Functional Integration: The role emphasizes close collaboration with Brand, Product Marketing, Growth, Content, Creative, R&D, and Operations teams, indicating a highly integrated and collaborative structure.
• Reporting: While not explicitly stated, a Senior Brand Designer typically reports into a Creative Director, Head of Brand, or a Marketing leadership role. The emphasis on influencing brand vision suggests a level of autonomy and direct access to senior stakeholders.
• Specialization: The team likely includes specialists in brand strategy, product marketing, content creation, digital marketing, scientific communications, and operations, all working in concert to bring the OneSkin mission to life.

Methodology:

• Science-Led Innovation: The company's core methodology is rooted in rigorous scientific research and clinical validation, particularly in aging and skin biology.
• Data-Driven Design: The role requires a "performance-informed design" approach, suggesting that design decisions are informed by data, A/B testing, and conversion metrics, aligning with operational efficiency and ROI.
• Systematic Brand Building: A key methodology is the development and stewardship of scalable brand systems and guidelines to ensure consistency and efficiency across a growing organization.
• Customer-Centric Experience: The mission to "help people age at the best version of themselves" and "grow limitless" indicates a focus on customer well-being and positive life experiences.

Company Website: https://www.oneskin.co/

📝 Enhancement Note: OneSkin operates at the intersection of cutting-edge science and consumer products, demanding a blend of scientific credibility and resonant brand storytelling. The company culture likely values innovation, data-driven decision-making, and cross-functional teamwork, which are crucial for operations professionals to understand for alignment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Individual Contributor within the Brand and Creative function. It requires a high degree of autonomy, strategic thinking, and the ability to lead design initiatives independently. It's a critical role that bridges creative vision with business objectives, impacting brand perception and customer acquisition/retention – key areas for Revenue Operations and GTM alignment.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Director, Head of Brand, or a senior marketing leader. They will collaborate extensively with peers in Product Marketing, Growth, Content, and Operations, as well as potentially interact with leadership across departments, including R&D and executive teams, given the strategic nature of the role.

Operations Impact:

• Brand Equity & Recognition: The designer's work directly shapes how OneSkin is perceived in the market, influencing brand recognition and customer trust – foundational elements for sales and revenue generation.
• Customer Acquisition & Conversion: Designing compelling marketing creatives, packaging, and digital experiences directly supports customer acquisition efforts and conversion rates, impacting top-line revenue.
• Operational Efficiency: Developing scalable brand systems and toolkits enhances operational efficiency by providing clear guidelines and assets for various teams, reducing rework and ensuring brand consistency.
• Product Launch Success: Close collaboration with Product Marketing and Operations ensures that new product launches are visually compelling and effectively communicated, contributing to sales performance.

Growth Opportunities:

• Leadership in Brand Systems: Potential to become the primary steward of OneSkin's brand system, influencing its evolution and implementation across the organization.
• Strategic Design Influence: Opportunity to shape brand strategy and creative direction, moving beyond execution to strategic partnership with leadership.
• Cross-Functional Expertise: Deepen understanding of Product Marketing, Growth, and Operations by working closely with these functions, broadening career applicability.
• Specialization in Longevity/Science Brands: Develop deep expertise in a niche but rapidly growing industry, becoming a sought-after professional in this sector.
• Potential for Team Leadership: As the company grows, there may be opportunities to mentor junior designers or lead specific creative projects, paving the way for future management roles.

📝 Enhancement Note: This role offers significant growth potential for a designer who views their work through a business and operational lens. The opportunity to influence brand strategy and contribute directly to revenue-generating activities makes it attractive for those looking to make a tangible business impact, moving beyond pure creative execution.

🌐 Work Environment

Office Type: Fully Remote. This arrangement offers significant flexibility and autonomy. Office Location(s): While fully remote, a preference is stated for candidates based in California (CA) or New York (NY). This may be due to existing team presence, legal/tax considerations, or access to talent pools familiar with the company's primary markets.

Workspace Context:

• Independent Work Environment: Candidates are expected to manage their own workspace and schedule, requiring strong self-discipline and time management skills.
• Digital Collaboration Tools: The work environment heavily relies on digital collaboration tools such as Figma, Asana, and likely others for communication (e.g., Slack, Zoom), necessitating comfort with virtual teamwork.
• Cross-Functional Interaction: Despite the remote nature, there's a strong emphasis on active collaboration with various departments, fostering a connected, albeit virtual, team dynamic.
• Access to Technology: The company provides a home office setup allowance and relies on modern design and project management software, ensuring employees have the necessary technological resources.

Work Schedule:

• Full-time employment with a standard 40-hour work week is typical. However, the remote nature allows for flexibility in daily scheduling, provided that core collaboration hours and project deadlines are met. This flexibility is beneficial for managing personal commitments alongside demanding project timelines, a common aspect of operations-focused roles.

📝 Enhancement Note: The remote-first nature of OneSkin requires candidates to be highly self-motivated and proficient in digital collaboration tools. The preference for CA/NY-based candidates might hint at future hybrid possibilities or simply a talent acquisition strategy. Understanding how to maintain strong working relationships and operational cadence in a remote setting is key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.
• Portfolio Presentation & Discussion: A session where you present your portfolio, focusing on key projects demonstrating brand systems, packaging, digital design, and campaign work. Expect in-depth questions about your design process, strategic thinking, and how your work has driven business outcomes.
• Cross-Functional Interviews: Interviews with stakeholders from Brand, Product Marketing, Growth, and potentially Operations to assess collaboration skills, understanding of business objectives, and cultural fit.
• Hiring Manager Interview: A final discussion with the hiring manager to delve deeper into your experience, leadership potential, and vision for the role.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with brand systems, packaging, digital design, and integrated campaigns, prioritizing those from DTC, beauty, wellness, or science-driven brands.
• Tell a Story: For each project, clearly articulate the problem/challenge, your role and process, the solutions you designed, and the impact or results achieved (quantify where possible).
• Highlight Systems Thinking: Emphasize your ability to build and maintain scalable design systems, toolkits, and guidelines. Demonstrate how you ensure consistency and efficiency across diverse applications.
• Showcase Collaboration: Be prepared to discuss how you partnered with cross-functional teams (marketing, product, R&D, operations) and integrated their feedback.
• Focus on Impact: Connect your design work to business objectives like brand equity, customer acquisition, conversion rates, and operational efficiency. Showcase how your creativity drives tangible results.

Challenge Preparation:

• Design Exercise: You may be given a hypothetical design challenge relevant to OneSkin's brand or a specific marketing initiative. Focus on demonstrating your strategic thinking, problem-solving skills, and ability to translate complex ideas into clear, compelling visuals within a given timeframe.
• Brand Interpretation: Be ready to discuss your understanding of the OneSkin brand and how you would contribute to its visual evolution. Research their current branding, mission, and target audience thoroughly.
• Systems Thinking Application: If a challenge is given, consider how you would approach building or extending a design system to support it.

📝 Enhancement Note: For an operations-focused view, the interview process and portfolio review are opportunities to demonstrate not just creative talent but also strategic thinking, process orientation, and business acumen. Candidates should prepare to discuss their work in terms of impact, scalability, and collaboration, aligning with the operational demands of a fast-growing company.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building/managing design systems. Proficiency is critical for this role.
• Adobe Creative Suite: Including Photoshop, Illustrator, and InDesign, for detailed graphic design, image editing, and layout work.
• Asana: Used for project management, task tracking, workflow management, and cross-functional team coordination.

Analytics & Reporting:

• While not directly responsible for analytics, the Senior Brand Designer will need to understand how to interpret data from platforms such as Google Analytics, social media analytics (e.g., Meta Business Suite, LinkedIn Analytics), and potentially CRM reporting to inform design decisions and demonstrate impact.

CRM & Automation:

• Familiarity with how branding and design assets are utilized within CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Marketo, Mailchimp) for email campaigns and customer journeys would be beneficial.

Other Potential Tools:

• Prototyping Tools: Beyond Figma, tools like InVision might be used for high-fidelity prototypes.
• Collaboration Platforms: Slack or Microsoft Teams for daily communication.
• DAM (Digital Asset Management) Systems: For organizing and distributing brand assets.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite, and Asana indicates the core technology stack. For operations professionals, understanding how these tools integrate into broader workflows (e.g., Asana for project management, Figma for asset creation used in marketing automation) is key. The role implicitly requires an understanding of how design outputs feed into performance marketing and customer engagement systems.

👥 Team Culture & Values

Operations Values:

• #BeLimitless: This overarching company mantra likely translates into a culture of ambition, pushing boundaries, and continuous self-improvement, both personally and professionally.
• Science-Driven Rigor: A deep respect for scientific integrity and data-driven decision-making is paramount, influencing how brand messaging is developed and validated.
• Innovation & Pioneering Spirit: The company is at the forefront of longevity science, valuing creativity, a willingness to challenge the status quo, and the pursuit of novel solutions.
• Collaboration & Empowerment: A culture that encourages cross-functional teamwork, empowers individuals to take ownership, and fosters a supportive environment for growth.
• Customer-Centricity: A commitment to improving people's lives through science-backed products, ensuring that customer well-being and experience are at the heart of all initiatives.

Collaboration Style:

• Cross-Functional Partnership: The role requires a highly collaborative style, working closely with diverse teams (Brand, Product Marketing, Growth, Content, R&D, Operations) to ensure cohesive brand execution and achieve shared business goals.
• Feedback Integration: An openness to receiving and acting upon feedback from various stakeholders, understanding that design must serve multiple functional needs.
• Proactive Communication: In a remote setting, proactive and clear communication is essential for maintaining alignment, sharing progress, and resolving challenges efficiently.
• Shared Ownership: A willingness to contribute to broader team and company objectives, recognizing that brand success is a collective effort.

📝 Enhancement Note: OneSkin's culture appears to blend scientific discipline with an ambitious, forward-thinking mindset. For operations professionals, understanding how values like "limitless," "science-driven," and "collaboration" translate into daily work, decision-making processes, and team interactions is crucial for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Science into Accessible Design: The primary challenge will be to visually communicate sophisticated longevity science in a way that is easily understood, emotionally resonant, and builds trust with a broad consumer audience.
• Balancing Brand Integrity with Performance Demands: Ensuring that high-velocity growth marketing creative remains on-brand and contributes to long-term brand equity, rather than diluting it.
• Scaling Design Systems in a Fast-Growing Company: Evolving and maintaining robust brand systems and toolkits to support rapid product development, marketing initiatives, and team expansion without sacrificing quality or consistency.
• Remote Collaboration Effectiveness: Maintaining strong creative output and seamless collaboration across diverse, remote teams requires exceptional communication and project management skills.
• Navigating a Nascent Industry: Operating within the emerging longevity and science-backed skincare market means staying ahead of trends, educating consumers, and establishing a unique brand position.

Learning & Development Opportunities:

• Deep Dive into Longevity Science: Gain in-depth knowledge of aging biology and the scientific underpinnings of OneSkin's products, becoming an expert in communicating complex scientific concepts.
• Brand Strategy Evolution: Contribute to shaping the strategic direction of a pioneering brand in a high-growth market.
• Cross-Functional Skill Development: Enhance understanding of marketing operations, product development lifecycles, and growth marketing strategies through close collaboration.
• Expertise in DTC & E-commerce Design: Refine skills in designing for direct-to-consumer channels, optimizing for conversion and customer experience.
• Potential for Mentorship: As a senior member of the team, opportunities may arise to mentor junior designers or lead specific creative initiatives.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only creative but also strategic, process-oriented, and business-minded. The growth opportunities point towards significant professional development in a cutting-edge industry, appealing to those looking for impactful careers.

💡 Interview Preparation

Strategy Questions:

• Brand Systems Thinking: "Describe a time you developed or significantly evolved a brand system. What were the core principles, how did you ensure scalability, and what was the impact?" (Prepare to walk through a portfolio example, focusing on process, documentation, and results.)
• Balancing Brand & Performance: "How do you approach designing creative assets for performance marketing that still maintain strong brand integrity? Can you provide an example?" (Focus on your strategy for integrating brand guidelines with conversion-focused design.)
• Communicating Complex Concepts: "OneSkin is rooted in advanced longevity science. How would you approach visually communicating complex scientific benefits to a consumer audience across different platforms?" (Think about analogies, visual metaphors, and clarity.)

Company & Culture Questions:

• Understanding OneSkin: "What excites you about OneSkin's mission and our approach to longevity? How do you see your design role contributing to our #BeLimitless ethos?" (Research the company thoroughly, understand their science, mission, and target audience.)
• Remote Collaboration: "Describe your experience working in a fully remote, cross-functional team environment. How do you ensure effective communication and collaboration?" (Highlight your proficiency with tools like Figma, Asana, and communication platforms.)
• Design Impact Measurement: "How do you measure the success of your design work, particularly in relation to business objectives like brand awareness, customer acquisition, or conversion?" (Be prepared to discuss metrics and ROI.)

Portfolio Presentation Strategy:

• Structure for Operations: Organize your presentation logically, starting with an overview of your experience and then diving into 2-3 key projects. For each project, clearly state:
  • The Business/Brand Challenge
  • Your Role & Process
  • The Solution (Visuals & Rationale)
  • The Impact/Results (Quantifiable if possible)
• Highlight Systems & Scalability: Dedicate time to showcase examples of brand systems, toolkits, or guidelines you've created, explaining how they enable efficiency and consistency.
• Demonstrate Cross-Functional Partnership: Be ready to discuss how you collaborated with teams like Product Marketing, Growth, and Operations, and how their input informed your design decisions.
• Conciseness & Clarity: Aim for a presentation that is engaging and informative, respecting the interviewer's time. Practice your delivery to ensure smooth transitions and clear articulation.

📝 Enhancement Note: Interview preparation for operations-minded roles emphasizes demonstrating strategic thinking, process adherence, and business impact. Candidates should prepare to discuss their portfolio not just from a creative standpoint, but also in terms of how their work contributes to the company's revenue, operational efficiency, and overall growth objectives.

📌 Application Steps

To apply for this Sr. Brand Designer position:

• Submit your application through the provided Greenhouse link.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand system development, packaging design, digital execution for DTC brands, and any experience in beauty, wellness, or science-related fields. Emphasize your process and how your designs met specific business objectives.
• Resume Optimization: Ensure your resume clearly articulates your years of experience, key skills (especially Figma, Adobe Suite, Asana, brand systems, DTC experience), and achievements relevant to a Senior Brand Designer role in a fast-paced, remote environment. Use keywords from the job description.
• Company Research: Thoroughly research OneSkin’s mission, products, current branding, and target audience. Understand their scientific approach and #BeLimitless ethos to articulate your fit and vision during interviews.
• Prepare for Portfolio Presentation: Practice presenting your key portfolio pieces, focusing on articulating your design process, strategic rationale, and the business impact of your work, particularly in relation to brand equity and performance marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.