Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Bectran Inc

Location: Schaumburg, Illinois, United States

Job Type: Full-time

Category: Marketing / Design / Creative

Date Posted: March 10, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and develop a wide range of creative assets for both digital and print marketing campaigns, ensuring brand consistency and visual appeal across all platforms.

• Collaborate closely with the marketing team to translate brand vision into compelling visual content, enhancing customer engagement and brand storytelling.

• Support the creation of essential sales collateral, presentations, and event materials, contributing to the overall Go-To-Market (GTM) strategy execution.

• Stay abreast of emerging design trends, tools, and best practices to continuously elevate creative output and maintain a competitive edge in visual communication.

📝 Enhancement Note: While the title is "Marketing Graphic Designer," the responsibilities heavily involve supporting marketing and sales initiatives, indicating a strong connection to GTM operations. The emphasis on B2B marketing and SaaS solutions suggests a need for designers who can translate technical concepts into accessible visuals for a business audience.

📈 Primary Responsibilities

• Design and produce visually engaging digital assets, including social media graphics, email marketing templates, website banners, and landing page visuals.

• Create compelling print marketing materials such as brochures, advertisements, event signage, and direct mail pieces, ensuring high-quality execution.

• Develop informative infographics and data visualizations to simplify complex information and enhance understanding of Bectran's SaaS solutions.

• Maintain and evolve brand guidelines, ensuring all visual communications adhere to established standards for typography, color palette, and logo usage.

• Assist in the creation and refinement of presentations and sales collateral for the sales team, aligning visuals with key messaging and value propositions.

• Collaborate with cross-functional teams, including marketing, sales, and product, to gather requirements and ensure design solutions meet business objectives.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines in a fast-paced environment.

• Stay current with industry design trends, software updates, and emerging technologies to continually improve creative processes and outcomes.

📝 Enhancement Note: The core responsibilities highlight a need for a designer deeply integrated into the marketing and sales workflows, requiring an understanding of how design impacts lead generation, customer acquisition, and brand perception within a B2B SaaS context.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Mastery of design software, including Canva, Figma, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong understanding of visual design principles, including typography, color theory, composition, and layout.

• Proven ability to create effective digital assets for social media, email marketing, and web applications.

• Experience in designing print collateral such as brochures, flyers, and advertisements.

• Keen eye for detail and a commitment to maintaining brand consistency across all visual outputs.

Preferred Skills:

• Experience with motion graphics and video editing software (e.g., Adobe After Effects, Premiere Pro).

• Familiarity with UI/UX design principles and tools, contributing to a cohesive user experience.

• Understanding of digital marketing principles and how design supports campaign objectives.

• Experience in creating infographics and data visualizations to communicate complex information.

📝 Enhancement Note: The requirement for both Canva and Figma suggests a need for versatility, catering to both quick team-based design needs (Canva) and more intricate, collaborative UI/UX or brand system work (Figma). Proficiency in Adobe Creative Suite is a standard expectation for comprehensive design roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, including digital marketing assets, print collateral, and branding elements.

• Specific examples of social media graphics, email templates, website visuals, and brochures that demonstrate creativity and effectiveness.

• Case studies or project descriptions that highlight the design process, problem-solving approach, and measurable impact on marketing campaigns or brand perception.

Process Documentation:

• Ability to articulate the design process from concept to final delivery, including client feedback integration and revision cycles.

• Understanding of how design workflows integrate with marketing campaign planning and execution.

• Documentation of experience in managing design assets and maintaining organized project files for easy retrieval and brand governance.

📝 Enhancement Note: For a graphic design role supporting marketing and GTM, the portfolio should emphasize the application of design principles to achieve business objectives, such as improving engagement rates, click-through rates, or brand recall.

💵 Compensation & Benefits

Salary Range: $55,000 - $65,000 annually.

Explanation of Range: This range is based on industry standards for Marketing Graphic Designers with 2-3 years of experience in the Schaumburg, Illinois area, considering the provided pay transparency information. Factors such as specific skills, interview performance, and overall qualifications may influence the final offer.

Benefits:

• Comprehensive Medical Coverage: 100% paid by Bectran through Blue Cross Blue Shield (choice of PPO and HSA plans).

• Dental, Vision, and Life Insurance: 100% paid by Bectran through Principal.

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.

• Short-term and Long-term Disability (STD/LTD) plans available through Principal.

• Retirement Savings Plan: 401(k) with Roth and traditional contribution options through Principal.

• Paid Time Off (PTO): 15 days annually.

Working Hours:

• Standard full-time hours, typically 40 hours per week.

📝 Enhancement Note: The benefits package is highly competitive, with 100% employer-paid premiums for medical, dental, vision, and life insurance, which is a significant draw for candidates. The inclusion of HSA/FSA and robust disability coverage further enhances the offering.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (SaaS), Financial Technology (FinTech), Credit Management, Accounts Receivable Automation.

Company Size: Bectran has been operational since 2010 and is a growing SaaS provider. While the exact employee count isn't specified, its focus on pioneering solutions suggests a dynamic and evolving work environment. The company offers solutions for organizations of all sizes, indicating a broad market reach.

Founded: 2010.

Team Structure:

• The Graphic Designer will be part of the Marketing team, reporting to a Marketing Manager or Director.

• Close collaboration is expected with marketing specialists, content creators, and potentially sales enablement teams.

Methodology:

• Bectran emphasizes cost-effectiveness, efficiency, and robust automation in its SaaS solutions.

• Design efforts are expected to support these core values by creating clear, compelling visuals that communicate value and drive adoption.

• The company's mission is to improve the efficiency of the order-to-cash cycle, so design should aim to simplify complex financial processes for users.

Company Website: https://www.bectran.com/

📝 Enhancement Note: Working in a FinTech/SaaS environment requires designers to grasp potentially complex business processes and translate them into clear, user-friendly visuals. The company's focus on efficiency and cost-effectiveness suggests a pragmatic approach to design, prioritizing impact and clarity over excessive ornamentation.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-to-mid-level position within the marketing function, focused on execution and creative output. It provides a strong foundation in B2B marketing design and brand management within the SaaS sector.

Reporting Structure: The Graphic Designer will report to a manager within the marketing department, likely overseeing marketing campaigns and communications. This provides a clear line of mentorship and performance evaluation.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, sales enablement materials, and overall brand perception. Strong visual assets are critical for lead generation, customer acquisition, and supporting the Go-To-Market (GTM) strategy by making complex SaaS solutions more accessible and appealing.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like motion graphics, UI/UX, or data visualization, potentially leading to specialized roles.

• Marketing Acumen: Develop a stronger understanding of B2B marketing, campaign strategy, and GTM principles by working closely with the marketing team.

• Industry Expertise: Gain in-depth knowledge of the credit management and accounts receivable automation SaaS industry, enhancing the ability to design for this niche market.

• Leadership Potential: With experience, potential to move into a Senior Graphic Designer role or a Design Lead position, mentoring junior designers or overseeing larger creative projects.

📝 Enhancement Note: The "operations" aspect for this role lies in supporting the efficient execution of marketing and sales strategies through effective visual communication. Growth opportunities are tied to both design skill development and understanding the broader business context of B2B SaaS.

🌐 Work Environment

Office Type: On-site role at Bectran's Schaumburg, Illinois office. This suggests a traditional office setting designed for collaboration and focused work.

Office Location(s): 1515 E Woodfield Rd, Schaumburg, IL 60173. This location is in a suburban business district, likely offering accessibility via car and proximity to amenities.

Workspace Context:

• The environment is expected to be collaborative, with opportunities for direct interaction with marketing and potentially sales team members.

• Access to necessary design software and hardware will be provided.

Work Schedule:

• Standard full-time hours (approximately 40 hours per week) are expected. The on-site nature implies adherence to typical business hours, though flexibility may be available depending on team needs and project deadlines.

📝 Enhancement Note: The on-site requirement fosters direct team collaboration, which can be beneficial for creative roles where quick feedback loops and spontaneous idea-sharing are valuable. It also implies a structured work environment conducive to focused design tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review: A dedicated session where the candidate presents their portfolio, discussing key projects, design process, and problem-solving approaches. This is a critical stage for this role.

• Skills Assessment/Design Challenge: Potentially a small design task or a more in-depth case study to evaluate practical design skills, creativity, and ability to meet specific marketing objectives.

• Team/Manager Interview: Meeting with the hiring manager and potentially other marketing team members to discuss experience, collaboration style, and how the candidate can contribute to team goals.

• Final Interview: Potentially with a senior leader for final approval.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 strong projects that best represent your skills for B2B SaaS marketing. Include social media graphics, email templates, website visuals, and print collateral.

• Tell a Story: For each project, explain the brief, your design process, the challenges you faced, how you overcame them, and the outcome or impact. Quantify results where possible (e.g., "increased engagement by X%").

• Showcase Brand Consistency: Highlight projects where you successfully applied or evolved brand guidelines across multiple assets.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with Canva, Figma, and Adobe Creative Suite in the context of your projects.

• Tailor to Bectran: Research Bectran's current branding and marketing materials to understand their aesthetic and identify areas where your skills can add value.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a social media graphic for a new feature announcement or designing a mock email template.

• Focus on understanding the target audience and the campaign objective.

• Demonstrate creativity, adherence to brand guidelines (if provided), and efficiency in your execution.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should prepare to present it thoroughly, demonstrating not just artistic talent but also an understanding of how design serves business objectives in a B2B SaaS context.

🛠 Tools & Technology Stack

Primary Design Tools:

• Canva: For quick creation of social media graphics, presentations, and other marketing collateral, particularly for team-wide accessibility.

• Figma: For collaborative design, UI/UX prototyping, and building design systems or brand asset libraries.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, digital asset creation, and web graphics.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout design of print materials like brochures, presentations, and advertisements.

Collaboration & Project Management:

• Potential use of project management tools (e.g., Asana, Trello, Jira) to track design requests and project timelines.

Analytics & Reporting (Indirect Use):

• While not a primary responsibility, understanding how design impacts metrics from tools like Google Analytics, CRM dashboards, or social media analytics platforms is beneficial.

📝 Enhancement Note: Proficiency across this stack indicates the need for a versatile designer capable of handling rapid content creation (Canva) and more complex, collaborative design projects (Figma, Adobe Suite).

👥 Team Culture & Values

Operations Values:

• Efficiency & Automation: Bectran's core product is about automating and streamlining processes. This value likely extends to internal operations, expecting designers to work efficiently and utilize tools that automate repetitive tasks.

• Innovation: As a pioneer in credit management solutions, the company likely values creative problem-solving and fresh ideas, both in product development and marketing.

• Customer Focus: The company aims to help businesses save time and money. Design should reflect a clear understanding of the customer and a commitment to delivering solutions that resonate.

• Collaboration: Working in a SaaS environment, especially with cross-functional teams, requires a strong collaborative spirit. Open communication and teamwork are essential.

• Detail-Oriented: Given the nature of financial software and brand consistency, a meticulous approach to design and execution is crucial.

Collaboration Style:

• The marketing team likely operates with a blend of structured campaign planning and agile execution.

• Designers are expected to integrate seamlessly into marketing workflows, responding to briefs and providing creative input.

• Cross-functional collaboration will involve clear communication, active listening, and a willingness to adapt designs based on feedback from various departments.

📝 Enhancement Note: The company's emphasis on efficiency and automation in its product offerings suggests that these values will be mirrored in its internal operations and team culture. Designers should be prepared to work in a results-oriented, process-driven environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Concepts: Bectran offers sophisticated SaaS solutions for credit management and accounts receivable. A key challenge will be designing visuals that clearly and compellingly communicate the value and functionality of these complex services to a business audience.

• Maintaining Brand Consistency Across Diverse Assets: Ensuring a cohesive brand identity across a wide array of digital and print materials, from social media posts to detailed brochures, requires rigorous attention to detail and adherence to brand guidelines.

• Balancing Creative Expression with Business Objectives: Finding the sweet spot between innovative design and the specific marketing or sales goals of each project.

• Fast-Paced Environment: Juggling multiple projects with varying deadlines requires strong organizational and time management skills.

Learning & Development Opportunities:

• B2B SaaS Marketing: Deepen understanding of B2B marketing strategies, lead generation funnels, and Go-To-Market (GTM) tactics through practical application.

• FinTech Design: Gain specialized experience in designing for the financial technology sector, understanding its unique visual language and regulatory considerations.

• Advanced Design Skills: Opportunities to develop skills in motion graphics, UI/UX design, or advanced data visualization, potentially through company-sponsored training or by taking on relevant projects.

• Cross-Functional Exposure: Learn about sales processes, product development, and customer success by collaborating with different departments.

📝 Enhancement Note: The primary challenge is bridging the gap between technical product features and accessible, persuasive visual communication, which is a common hurdle in B2B SaaS marketing roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a technical or complex product. How did you ensure clarity and appeal?" (Prepare a case study showcasing your process for demystifying complex information.)

• "How do you approach ensuring brand consistency across various marketing channels and materials?" (Discuss your understanding of brand guidelines and your methods for maintaining them.)

• "Walk us through a project where your design significantly contributed to a marketing campaign's success. What were the objectives, and what was the outcome?" (Prepare a portfolio piece with measurable results.)

Company & Culture Questions:

• "What interests you about Bectran and our role in the credit management/AR automation space?" (Research Bectran's mission, products, and recent news.)

• "How do you stay updated on design trends and new software?" (Mention specific resources, blogs, or communities you follow.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating a progression of skills.

• Narrative: For each project, clearly articulate the problem, your solution (design), and the results. Focus on the "why" behind your design choices.

• Bectran Focus: If possible, include a speculative piece or highlight existing Bectran materials and suggest improvements, demonstrating your understanding of their brand and potential contributions.

• Tool Demonstration: Be ready to briefly discuss the tools used for each project and why they were the right choice.

📝 Enhancement Note: Candidates should prepare to articulate the business impact of their design work, not just its aesthetic qualities. Demonstrating an understanding of B2B SaaS marketing objectives will be crucial.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided link on the Paylocity recruiting portal.

• Portfolio Customization: Tailor your portfolio to highlight relevant B2B marketing and SaaS design examples. Focus on social media graphics, email templates, website visuals, and print collateral that demonstrate your ability to communicate value and maintain brand consistency.

• Resume Optimization: Ensure your resume clearly lists your experience with Canva, Figma, and Adobe Creative Suite, and quantifies achievements where possible. Use keywords like "brand identity," "digital assets," "marketing campaigns," and "B2B design."

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and explaining how your work contributes to marketing and business goals. Prepare for potential design challenges.

• Company Research: Thoroughly research Bectran Inc., its products, target audience, and current marketing efforts. Understand their mission and values to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.