Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Sekisui House U.S.

Location: Denver, Colorado, United States

Job Type: Full-time

Category: Marketing / Creative Operations

Date Posted: 2026-03-09T23:34:24.039

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role is central to the visual communication strategy of a national real estate developer, requiring a blend of creative design and strategic brand management.

• The Graphic Designer will be instrumental in translating marketing objectives into compelling visual assets for diverse platforms, including print, digital, and performance marketing channels.

• A key aspect of this position involves maintaining brand consistency across multiple distinct builder brands within the Sekisui House U.S. portfolio.

• The role demands a versatile designer capable of conceptualizing and executing integrated campaigns that support community launches, promotions, and ongoing brand initiatives.

📝 Enhancement Note: While the title is "Graphic Designer," the description specifies "Senior Level Based on Experience" and a requirement of 5-7+ years, indicating a mid-to-senior level position. The role's focus on brand development, campaign execution, and cross-brand management places it within a "Marketing / Creative Operations" category, emphasizing the operational aspects of creative production and brand governance.

📈 Primary Responsibilities

• Design and evolve core brand assets, including logos, visual systems, and standardized marketing templates to ensure brand integrity and scalability.

• Develop comprehensive print collateral packages such as brochures, flyers, community signage, site maps, and event materials that effectively communicate brand messaging and project details.

• Create a wide array of digital assets, including graphics for email marketing campaigns, paid social media advertisements, display ad banners, landing page visuals, and other performance marketing creative.

• Conceptualize, design, and execute integrated marketing campaigns that span multiple channels, ensuring a cohesive and impactful brand experience for target audiences.

• Maintain rigorous brand consistency and adherence to brand guidelines across up to seven distinct builder brands nationwide, ensuring a unified corporate identity.

• Produce high-quality vector graphics for community maps and other custom visual elements required for marketing and sales materials.

• Collaborate cross-functionally with marketing strategists, copywriters, and regional teams to translate marketing objectives and business needs into effective visual solutions.

• Support visual content creation through photo selection, light retouching, and image manipulation as needed to enhance marketing materials.

📝 Enhancement Note: The responsibilities highlight a need for operational efficiency and process adherence, particularly in managing multiple brands and ensuring consistency. The emphasis on "design and evolve brand assets," "develop print collateral packages," and "create a wide array of digital assets" points to a structured workflow for creative production, typical in operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical work experience.

Experience: 5–7+ years of professional experience in graphic design, with a significant portion focused on brand development and multi-channel marketing.

Required Skills:

• Proven expertise in brand development and visual system design across both print and digital media.

• Strong portfolio showcasing a diverse range of creative projects and successful brand campaigns.

• Advanced proficiency in the Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop.

• Exceptional typography, layout, and composition skills, with a keen eye for visual hierarchy and aesthetics.

• Demonstrated ability in visual storytelling to create engaging and persuasive marketing content.

• Ability to manage and prioritize multiple concurrent projects in a fast-paced, deadline-driven environment.

• Excellent verbal and written communication skills for effective collaboration and presentation.

• Meticulous attention to detail and a commitment to accuracy in all design outputs.

• Capacity to receive and implement feedback, collaborating effectively within a team structure.

Preferred Skills:

• Working knowledge of additional design tools such as Figma and Canva for collaborative and rapid design workflows.

• Experience with AI-based design applications like The Brief for enhanced creative ideation and production.

• Prior experience designing for email marketing platforms and various paid digital ad formats (e.g., social, display).

• Photo retouching skills for image enhancement and manipulation.

• Experience within the real estate, homebuilding, or lifestyle brand sectors.

📝 Enhancement Note: The requirement for proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) is standard for graphic design roles. However, the mention of Figma, Canva, and AI-based apps like "The Brief" indicates a need for designers who can adapt to modern, collaborative, and potentially automated design workflows, aligning with operations' drive for efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong track record in brand development and visual system design across print and digital media.

• Showcase examples of integrated marketing campaigns that effectively translated marketing objectives into compelling visual solutions.

• Include case studies or project examples that highlight your process for creating and maintaining brand consistency across multiple brands or product lines.

Process Documentation:

• Your portfolio should implicitly or explicitly demonstrate an understanding of design workflows, from concept to final delivery, emphasizing efficiency and accuracy.

• Be prepared to discuss your process for managing multiple projects, adhering to brand guidelines, and collaborating with cross-functional teams.

• Highlight any experience in developing or utilizing design templates and systems that streamline the creative production process.

📝 Enhancement Note: For design roles within an operations context, portfolios are crucial not just for showcasing aesthetic talent but also for demonstrating an understanding of process, scalability, and brand governance. Candidates should be prepared to discuss how their design approach contributes to operational efficiency and brand consistency.

💵 Compensation & Benefits

Salary Range: $60,000 - $85,000 per year.

Benefits:

• Comprehensive Health & Wellness: Medical, dental, and vision insurance options.

• Financial Planning: Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

• Retirement Savings: 401(k) retirement savings plan.

• Paid Time Off: Vacation, sick leave, and paid holidays.

• Additional Leave: Bereavement, jury duty, FMLA, and military leave.

• Insurance & Protection: Company-provided life insurance, accidental death and dismemberment (AD&D) insurance, and short- and long-term disability coverage.

• Employee Support: Employee Assistance Program (EAP) for confidential support.

• Exclusive Perks: Homeownership and financing discounts, discounted pet insurance.

Working Hours: Standard full-time work schedule of 40 hours per week.

📝 Enhancement Note: The salary range of $60,000-$85,000 for a Graphic Designer with 5-7+ years of experience in Denver, CO, is within the typical market rate for this role and experience level. The extensive benefits package is competitive and comprehensive, reflecting a strong employee support system.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Development / Homebuilding. Sekisui House U.S. operates within a highly competitive and regulated industry, where brand perception, marketing effectiveness, and operational efficiency are critical for success. The company's affiliation with Sekisui House, a global leader, suggests a commitment to quality, innovation, and long-term growth.

Company Size: The company manages multiple national builder brands (SHAWOOD, Richmond American Homes, Woodside Homes, Holt Homes, Hubble Homes, and Chesmar Homes), indicating a substantial operational footprint and likely a large, diverse marketing and creative team.

Founded: Sekisui House was founded over 60 years ago, bringing a legacy of experience and stability. This long history suggests a company with established processes and a culture that values enduring quality and customer satisfaction.

Team Structure: The Graphic Designer will be part of a dynamic in-house marketing team. This team likely comprises marketing strategists, copywriters, digital marketing specialists, and other creative professionals. The role involves close collaboration with these individuals and also with regional marketing teams across the nation, suggesting a matrixed reporting or strong cross-functional communication structure.

Methodology: The company emphasizes a professional, teamwork-oriented culture that promotes professionalism, teamwork, health & wellness, and work-life balance. They encourage an open exchange of ideas and support team engagement through various events. The marketing team's approach will likely be data-informed, focusing on delivering "thoughtful, on-brand creative that drives engagement and sales," implying a results-oriented and measurable approach to creative production.

Company Website: www.richmondamerican.com (and likely others for their associated brands).

📝 Enhancement Note: The company's structure, managing multiple brands, implies a need for robust brand governance and operational processes within the marketing team. The emphasis on work-life balance and team engagement suggests a positive and supportive work environment, which is a key consideration for operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This position is identified as a Senior Graphic Designer role, based on the 5-7+ years of experience requirement. It represents a mid-to-senior level opportunity within the creative and marketing operations function, where the individual is expected to contribute significantly to brand strategy and execution, manage complex projects, and potentially mentor junior designers.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or Director and will work closely with marketing strategists and copywriters within the in-house team. Collaboration will also extend to regional marketing teams, indicating a need for strong communication and project management skills to navigate different stakeholder needs and expectations.

Operations Impact: The role's impact is directly tied to the effectiveness of visual communications in driving customer engagement and sales for new communities and home releases. High-quality, on-brand creative assets are essential for building brand equity, supporting lead generation efforts, and ultimately contributing to revenue growth. The designer's work directly influences brand perception and market competitiveness.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like digital ad creative, email design, or vector illustration for complex site maps.

• Brand Management: Potential to take on more responsibility for managing brand guidelines or leading creative efforts for specific brands within the Sekisui House U.S. portfolio.

• Cross-Functional Leadership: As experience grows, there may be opportunities to lead creative projects, mentor junior designers, or contribute to broader marketing strategy discussions.

• Industry Exposure: Continuous learning and application of design principles within the dynamic real estate and homebuilding sector.

📝 Enhancement Note: The growth potential within this role is tied to mastering the operational aspects of creative production, brand management across multiple entities, and contributing to measurable marketing outcomes. This aligns with career paths in operations that emphasize efficiency, scalability, and strategic impact.

🌐 Work Environment

Office Type: This is an in-office position located in the Denver Tech Center (Denver, CO). The description mentions a "Positive Work Environment & Culture" with a "Collaborative Team Culture" and "Team Engagement" through events and socials, suggesting a traditional office setting focused on in-person collaboration.

Office Location(s): The primary office location is specified as the Denver Tech Center, Denver, CO. This area is known for its business parks and accessibility, suggesting a professional and convenient work environment.

Workspace Context:

• The environment is described as collaborative, emphasizing teamwork and the open exchange of ideas, which is beneficial for creative problem-solving and workflow optimization.

• As an in-office role, employees will have access to standard office amenities and potentially dedicated creative workstations with the necessary design software and hardware.

• Opportunities for direct interaction with marketing strategists, copywriters, and other team members will foster a dynamic and communicative work setting, crucial for efficient project execution.

Work Schedule: The standard work schedule is 40 hours per week, indicating a structured work environment. While not explicitly stated as flexible, the emphasis on work-life balance suggests that the company supports reasonable work hours.

📝 Enhancement Note: The on-site requirement is significant for operations roles, facilitating direct collaboration and faster problem-solving. The Denver Tech Center location is a hub for many businesses, suggesting a professional and accessible work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Portfolio Presentation & Interview: You will likely be asked to present your portfolio, discussing specific projects, your design process, and how you've managed brand consistency and campaign execution. Expect behavioral and situational questions related to teamwork, problem-solving, and deadline management.

• Skills Assessment/Creative Challenge: A potential design exercise or case study to evaluate your ability to translate marketing objectives into creative solutions within a given timeframe and brand context.

• Team/Manager Interviews: Meetings with the hiring manager and potential team members to assess cultural fit, collaboration style, and technical proficiency.

Portfolio Review Tips:

• Showcase Brand Versatility: Include examples that demonstrate your ability to work with and maintain consistency across multiple brands or styles.

• Highlight Process: Be prepared to walk through your design process for key projects, explaining your strategic thinking, problem-solving approach, and how you ensured brand alignment.

• Quantify Impact: If possible, include metrics or outcomes related to your designs (e.g., increased engagement rates for digital ads, successful campaign performance).

• Tailor to Real Estate: If you have experience in real estate or lifestyle brands, ensure these projects are prominently featured. If not, emphasize transferable skills like creating compelling visual narratives.

• Digital & Print Balance: Ensure your portfolio includes strong examples of both print collateral and digital assets, as the role requires proficiency in both.

Challenge Preparation:

• Familiarize yourself with Sekisui House U.S. and its various builder brands (Richmond American Homes, etc.). Understand their current marketing aesthetics and target audiences.

• Practice articulating how you would approach a design brief for a new community launch or a promotional campaign.

• Be ready to discuss how you manage feedback and revisions from multiple stakeholders.

📝 Enhancement Note: The emphasis on portfolio presentation and potential creative challenges underscores the practical, results-oriented nature of this role within a marketing operations framework. Candidates must demonstrate not only creative talent but also the ability to execute efficiently and strategically.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • InDesign: Essential for print collateral layout (brochures, flyers, signage). Users should be proficient in page layout, master pages, preflighting, and print production.
  • Illustrator: Critical for vector graphics, logo design, icon creation, and complex illustrations (community maps). Proficiency in vector manipulation, pathfinder operations, and creating scalable assets is key.
  • Photoshop: Necessary for image editing, retouching, digital asset creation for web and social media, and creating impactful visual compositions. Expertise in layer management, color correction, and optimization for web use is important.

• Figma (Preferred): A collaborative interface design tool increasingly used for digital assets, prototyping, and team collaboration. Familiarity here indicates adaptability to modern design workflows.

• Canva (Preferred): A user-friendly graphic design platform often used for rapid creation of social media graphics or simpler collateral. Knowledge suggests versatility.

• AI-Based Apps (e.g., The Brief) (Plus): Awareness and potential experience with AI tools for design ideation, content generation, or workflow enhancement.

Analytics & Reporting: While not directly a design tool, understanding how design impacts performance metrics (e.g., click-through rates on ads, engagement on social media) is beneficial. Familiarity with analytics dashboards where creative performance is tracked would be advantageous.

CRM & Automation: Not directly applicable to this role, but understanding how marketing automation platforms utilize creative assets (e.g., email templates) can be helpful.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite (InDesign, Illustrator, Photoshop) is standard. The inclusion of Figma, Canva, and AI-based apps points to a forward-thinking marketing operations team looking for designers who can leverage technology for efficiency, collaboration, and innovation in their creative output.

👥 Team Culture & Values

Operations Values:

• Professionalism & Teamwork: A core value, emphasizing a supportive environment where collaboration and open idea exchange are encouraged. This translates to efficient project handoffs and constructive feedback loops.

• Health & Wellness / Work-Life Balance: The company actively promotes these, suggesting a culture that values employee well-being and sustainable work practices, which is important for long-term operational effectiveness.

• Results-Driven: The emphasis on delivering creative that "drives engagement and sales" indicates a focus on measurable outcomes and a performance-oriented approach to marketing operations.

• Quality & Consistency: As a builder of homes and managing multiple brands, a commitment to high standards and consistent brand representation is paramount.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing strategists, copywriters, and regional teams, necessitating strong communication and adaptability to diverse project needs.

• Open Exchange of Ideas: The culture encourages sharing insights and feedback, fostering an environment where creative solutions can be refined through collective input.

• Team Engagement: Participation in team-building and social events suggests a cohesive team dynamic that can translate into smoother operational workflows and better interpersonal dynamics.

📝 Enhancement Note: The explicit mention of values like "Professionalism, Teamwork, Health & Wellness and Work-Life Balance" are key indicators of the company's operational ethos. For operations professionals, understanding these values helps gauge the work environment and how performance is integrated with employee well-being.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Consistency Across Multiple Brands: Ensuring that seven distinct builder brands maintain their unique identities while adhering to overarching corporate values and marketing objectives presents a significant operational challenge requiring meticulous attention to detail and strong brand governance.

• Balancing Creative Vision with Marketing Objectives: Translating strategic marketing goals into compelling visual designs that are also on-brand and meet specific performance metrics can be demanding.

• Fast-Paced, Deadline-Driven Environment: The real estate industry, especially with community launches and promotions, is highly dynamic. Managing multiple projects with tight deadlines requires efficient workflow management and prioritization skills.

• Adapting to Evolving Digital Trends: Staying current with digital design trends, platform requirements, and emerging technologies (like AI in design) is crucial for creating effective performance marketing creative.

Learning & Development Opportunities:

• Mastery of Design Tools: Deepen expertise in Adobe Creative Suite and gain proficiency in newer tools like Figma.

• Industry-Specific Design: Develop specialized skills in designing for the real estate and homebuilding sector, understanding its unique visual language and consumer psychology.

• Performance Marketing Creative: Learn to design assets optimized for specific digital channels and campaign objectives, focusing on conversion rates and engagement metrics.

• Brand Strategy Contribution: Grow from executing brand guidelines to contributing to their evolution and strategic application across different marketing initiatives.

📝 Enhancement Note: The challenges listed are common in marketing operations, particularly in managing multiple brands and diverse creative needs. These challenges also represent significant growth opportunities for designers looking to develop operational expertise in creative production and brand management.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to maintain brand consistency across multiple distinct brands. What was your process, and what challenges did you face?" (Focus on brand governance, process, and problem-solving.)

• "Walk us through a campaign you designed from concept to execution. How did you translate the marketing objectives into visual solutions, and what was the outcome?" (Highlight your strategic thinking, design process, and ability to drive results.)

Company & Culture Questions:

• "What interests you about Sekisui House U.S. and our portfolio of brands?" (Research the company's mission, values, and recent projects.)

• "How do you contribute to a collaborative team environment, especially when working on cross-functional projects?" (Provide examples of your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by brand, project type, or campaign. Start with your strongest, most relevant work.

• Narrative: For each project, tell a story: the challenge, your role, your process, the solution, and the results. Use the STAR method (Situation, Task, Action, Result).

• Metrics: If possible, highlight any quantifiable results your designs achieved (e.g., increased click-through rates, higher engagement).

• Brand Consistency Examples: Clearly showcase how you managed brand guidelines and maintained consistency, especially if you have examples with multiple brands.

• Tools: Be ready to discuss the tools you used and why, especially if you mention Figma, Canva, or AI tools.

📝 Enhancement Note: Interview preparation for operations-oriented roles like this emphasizes not just creative skill but also strategic thinking, process adherence, and the ability to articulate how design contributes to business objectives. A well-prepared candidate will demonstrate a holistic understanding of creative operations.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the careers-mdch.icims.com platform.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in brand development, print and digital asset creation, and campaign execution, particularly any experience with multiple brands or in the real estate sector.

• Resume Optimization: Detail your proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop) and any experience with Figma, Canva, or AI design tools. Quantify achievements whenever possible.

• Interview Preparation: Practice discussing your design process, brand management strategies, and how you collaborate with marketing teams. Prepare to present your portfolio, focusing on case studies that demonstrate your problem-solving skills and impact.

• Company Research: Familiarize yourself with Sekisui House U.S. and its builder brands to understand their market positioning, design aesthetics, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.