Senior Webflow Designer/Developer

📍 Job Overview

Job Title: Senior Webflow Designer/Developer

Company: Voy

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Marketing Operations / GTM Technology

Date Posted: 2026-02-23T17:40:53

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in enhancing marketing campaign velocity and experimentation for growth teams through expert Webflow development.

• It directly influences key GTM metrics such as conversion rates and customer acquisition cost across diverse markets.

• The position requires a deep understanding of the Webflow ecosystem to build, maintain, and optimize patient-facing landing pages and marketing campaigns.

• Candidates will drive the evolution of the Webflow Design System, ensuring scalability, speed, and efficient onboarding for new team members.

📝 Enhancement Note: While the job title is "Senior Webflow Designer/Developer," the description clearly positions this role within a marketing and growth context, focusing on campaign velocity, experimentation, and conversion optimization. This suggests a strong alignment with Marketing Operations or Go-To-Market (GTM) Technology functions, rather than a pure design or general engineering role. The emphasis on direct impact on acquisition cost and campaign speed is a strong indicator of its operations-centric nature.

📈 Primary Responsibilities

• Build, maintain, and continuously optimize Voy's patient-facing digital assets, including landing pages and marketing campaign microsites, leveraging advanced Webflow functionalities.

• Collaborate closely with Product Designers, Copywriters, Growth Managers, and the core Engineering team to ensure timely and high-standard delivery of marketing initiatives, aligning with project briefs and strategic objectives.

• Spearhead the development and evolution of Voy's Webflow Design System in partnership with the Product Design team, focusing on scalability, modularity, and rapid iteration capabilities.

• Own the technical execution and implementation of A/B tests, personalization strategies, and performance optimization initiatives to enhance user engagement and conversion rates.

• Create aesthetically pleasing, user-centric, and highly reliable digital experiences that adhere to the latest design principles and best practices, ensuring a seamless patient journey.

• Implement and maintain website structures that are easily updatable, scalable, and allow for efficient content and design changes across multiple pages.

• Ensure all developed Webflow sites adhere to accessibility best practices (WCAG standards) and are optimized for performance across various devices and browsers.

• Work with growth teams to integrate analytics tracking and reporting mechanisms within Webflow pages to measure campaign effectiveness and user behavior.

📝 Enhancement Note: The responsibilities have been expanded to detail the operational aspects of Webflow development within a GTM context, emphasizing optimization, collaboration for campaign velocity, and direct impact on key marketing metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of Webflow, HTML, CSS, and design principles is essential.

Experience: 5-10 years of professional experience in web design and development, with a significant focus on the Webflow platform. Proven experience in a hybrid role or close collaboration with marketing and growth teams.

Required Skills:

• Webflow Proficiency: Deep expertise in Webflow, including advanced customization, interactions, and integrations.

• Core Web Technologies: Strong command of HTML5, CSS3 (including preprocessors like Sass/LESS if applicable), and JavaScript fundamentals for front-end development.

• Accessibility Best Practices: Thorough understanding and practical application of WCAG guidelines to ensure inclusive web design.

• Performance Tuning: Demonstrated ability to optimize website speed, load times, and overall performance for a superior user experience.

• Cross-functional Communication: Excellent verbal and written communication skills, with the ability to articulate complex technical concepts clearly to non-technical stakeholders (e.g., Growth Managers, Copywriters).

• Website Architecture Planning: Proven ability to design and organize scalable, maintainable, and easily updatable website structures for efficient growth and iteration.

• Figma Integration: Familiarity with design tools like Figma and experience with workflows such as "Figma to Webflow" or efficient design handoff processes.

Preferred Skills:

• React or Modern Frontend Frameworks: Experience with React or other modern JavaScript frameworks (e.g., Vue, Angular) is advantageous for understanding broader frontend development principles and potential integrations.

• A/B Testing & Personalization Tools: Familiarity with implementing and managing A/B tests and personalization campaigns within Webflow or via third-party integrations.

• SEO Best Practices: Understanding of on-page SEO principles and how to implement them within Webflow for improved search engine visibility.

• Basic Backend Understanding: A foundational understanding of backend concepts can be beneficial for more complex integrations.

📝 Enhancement Note: The required skills have been detailed to reflect the specific demands of a Senior Webflow role impacting marketing operations, emphasizing practical application and collaboration. Preferred skills highlight areas that would further enhance a candidate's contribution to GTM technology.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A curated collection of at least 3-5 significant Webflow projects demonstrating a range of capabilities, from marketing landing pages to campaign microsites.

• Process Improvement Case Studies: Detailed examples of how your Webflow expertise has directly led to measurable improvements in campaign velocity, conversion rates, or user experience for previous employers or clients.

• Scalable Design System Examples: Demonstrations of how you've contributed to or built reusable components, templates, or design systems within Webflow that facilitate faster iteration and consistent branding.

• Technical Execution Proof: Evidence of implementing advanced Webflow features, integrations, or performance optimizations that showcase your technical depth beyond basic page building.

Process Documentation:

• Workflow Design & Optimization: Examples of how you've planned and structured website content and functionality within Webflow for ease of updates and future scalability.

• Implementation & Automation: Documentation of how you've integrated third-party tools, implemented A/B tests, or utilized Webflow's capabilities for automation or personalization.

• Performance & Accessibility Analysis: Case studies or examples showing how you've analyzed and improved website performance and accessibility, including before-and-after metrics.

📝 Enhancement Note: This section emphasizes the need for a portfolio that not only showcases design and development skills but also demonstrates a clear understanding of operations, process optimization, and measurable business impact, crucial for a GTM-focused role.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Webflow Designer/Developer in London with 5-10 years of experience, the estimated salary range is likely between £60,000 - £85,000 per annum. This range can vary based on the candidate's specific skill set, interview performance, and the precise scope of responsibilities within Voy's growth team.

Benefits:

• Equity: Share options, offering potential for significant financial upside as the company grows.

• Health & Wellness: Comprehensive private medical insurance and a gym & wellness benefit through Wellhub.

• Commuting & Transport: Cycle to work scheme and an electric car scheme, promoting sustainable transportation.

• Work-Life Balance: Generous 25 days of holiday, flexible working policies, and ample parental leave.

• Team Engagement: An annual company retreat and regular team lunches, fostering a strong collaborative environment.

Working Hours: Standard full-time hours are expected, approximately 40 hours per week. The role is hybrid, requiring 3 days per week in the London office, offering a blend of structured collaboration and flexible remote work.

📝 Enhancement Note: The salary range is an estimation based on the role's seniority, location (London), and the specialized skillset required. The benefits are directly pulled from the provided text and presented with context relevant to a growing tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthtech (Healthcare Technology). Voy operates in a rapidly growing sector focused on leveraging technology to improve patient health outcomes and provide trusted healthcare partnerships.

Company Size: Voy is a "fast-growing Healthtech scale-up." This implies a dynamic, agile, and resource-intensive environment where individual contributions have a significant impact. The team is likely composed of motivated individuals from diverse backgrounds, all driven by a shared mission.

Founded: While the founding date isn't specified, being a "scale-up" suggests the company has moved beyond its initial startup phase and is in a period of significant growth and expansion, likely having been founded within the last 5-10 years.

Team Structure:

• Growth Team Focus: The role sits within a team specifically tasked with building marketing tools and high-quality patient-facing landing pages. This indicates a strong, direct collaboration with Growth Managers and Marketing functions.

• Cross-functional Collaboration: Close partnerships with Product Designers, Copywriters, and the broader Engineering team are integral to the role's success.

• Reporting: While not explicitly stated, a Senior role typically implies a degree of autonomy, potentially reporting to a Head of Growth, Marketing Operations Lead, or Engineering Manager overseeing GTM technology.

Methodology:

• Data-Driven Experimentation: The emphasis on A/B testing, personalization, and conversion rate optimization highlights a data-driven approach to marketing and GTM strategies.

• Agile Development: As a scale-up, Voy likely employs agile methodologies for rapid iteration, continuous improvement, and efficient product development cycles.

• User-Centric Design: The core value of "Empathy for the user" underscores a commitment to building patient-centric experiences that prioritize usability and positive outcomes.

Company Website: https://careers.manual.co

📝 Enhancement Note: The company context has been inferred from "Healthtech scale-up" and the job description's focus on growth and patient experience, framing the company's mission and operational environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level role, demanding a high degree of autonomy, technical expertise, and strategic input. It's positioned at the intersection of design, development, and marketing operations, requiring individuals who can lead initiatives and mentor others. The role is crucial for scaling marketing efforts and driving growth.

Reporting Structure: The Senior Webflow Designer/Developer will likely report to a manager within the Growth or Marketing department, such as a Head of Growth, Marketing Operations Lead, or a Senior Product Manager overseeing GTM initiatives. They will work closely with Product Designers, Growth Managers, and other engineers.

Operations Impact: This role has a direct and measurable impact on Voy's Go-To-Market strategy. By improving campaign velocity, conversion rates, and customer acquisition costs, the individual directly contributes to business growth, patient acquisition, and revenue generation. They are instrumental in enabling rapid experimentation and market responsiveness.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Webflow, front-end development, and potentially explore areas like marketing automation integrations or advanced personalization techniques.

• Leadership & Mentorship: Opportunity to lead Webflow design system development, mentor junior team members, and influence GTM technology strategy.

• Cross-functional Exposure: Gain broader experience working across product, marketing, and engineering teams, understanding the full GTM lifecycle.

• Career Pathing: Potential to move into roles such as Lead Webflow Developer, Head of GTM Technology, or a broader Marketing Operations leadership position within a scaling Healthtech company.

📝 Enhancement Note: This analysis focuses on the "Senior" aspect of the role and its direct impact on operations and GTM success, outlining potential career progression within a growth-stage company.

🌐 Work Environment

Office Type: The role is described as "hybrid," with a requirement to be in the London office 3 days a week. This suggests a modern office environment designed to facilitate collaboration and focused work, likely located in London Bridge as per the description.

Office Location(s): 105 Sumner St, London, SE1 9HZ, United Kingdom. This central London location offers good accessibility for employees.

Workspace Context:

• Collaborative Hub: The 3 days in the office are intended for team collaboration, brainstorming sessions, and direct interaction with colleagues from design, product, and growth teams.

• Technology-Enabled: Access to necessary hardware, software, and potentially a robust internal network to support Webflow development and collaboration tools.

• Team Interaction: Opportunities for face-to-face discussions, design reviews, and knowledge-sharing sessions with peers and stakeholders.

Work Schedule: The hybrid model offers flexibility, allowing for remote work on two days per week. This balance aims to support focused development work while maintaining team cohesion and collaborative synergy. Standard full-time hours are expected, with flexibility implied by the "flexible working policies."

📝 Enhancement Note: Details about the hybrid nature and office location are integrated to provide context on the daily work environment and collaboration expectations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess technical skills, relevant experience, and alignment with the role's requirements.

• Technical Interview: Likely a deep dive into your Webflow expertise, HTML/CSS/JS knowledge, accessibility practices, and performance optimization strategies. This may include a live coding exercise or a discussion of technical challenges you've overcome.

• Portfolio Presentation: A session where you present key projects from your portfolio, detailing your process, technical approach, challenges, and the impact of your work on business objectives (e.g., conversion rates, campaign performance).

• Cross-functional Interview: An interview with stakeholders from Product Design, Growth, or Marketing to assess collaboration skills, communication style, and cultural fit.

• Hiring Manager/Final Interview: A discussion with the hiring manager to cover overall fit, career aspirations, and alignment with Voy's mission and values.

Portfolio Review Tips:

• Highlight GTM Impact: For each project, clearly articulate how your Webflow development contributed to marketing goals, such as increased conversion rates, faster campaign deployment, or improved user engagement. Use metrics where possible.

• Showcase Technical Depth: Demonstrate advanced Webflow techniques, custom code integrations, performance optimizations, and adherence to accessibility standards.

• Explain Your Process: Walk through your problem-solving approach, design decisions, collaboration methods, and how you translated requirements into functional, high-performing Webflow sites.

• Tailor to Voy: Emphasize projects that align with Voy's Healthtech focus and their need for high-quality, user-centric patient-facing pages.

• Figma to Webflow Workflow: If applicable, demonstrate your proficiency in using Figma for design handoffs and efficient Webflow implementation.

Challenge Preparation:

• Webflow Problem-Solving: Be prepared to discuss common Webflow challenges (e.g., responsive design issues, complex interactions, performance bottlenecks) and how you would address them.

• Campaign Velocity Scenarios: Think about how you would structure Webflow projects to enable rapid campaign launches and A/B testing for a growth team.

• Design System Contribution: Discuss your experience with creating reusable components or contributing to design systems within Webflow.

📝 Enhancement Note: This section provides a structured approach to the interview process, with specific advice tailored for a Webflow role impacting marketing operations, emphasizing portfolio presentation and relevant problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for building and managing patient-facing pages and marketing campaigns. Advanced proficiency is essential.

• HTML, CSS, JavaScript: Fundamental web technologies for custom development and enhancements within Webflow.

• Figma: For design collaboration, reviewing mockups, and utilizing design-to-code workflows.

• Version Control (e.g., Git): While not explicitly mentioned, essential for managing custom code or complex project structures, especially in a collaborative environment.

Analytics & Reporting:

• Web Analytics Platforms (e.g., Google Analytics, Amplitude): Understanding how to implement tracking codes and interpret data from these platforms to measure the performance of Webflow pages.

• A/B Testing Tools (e.g., VWO, Optimizely, or Webflow's native experimentation features): Experience in setting up and managing experiments on Webflow pages.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): Familiarity with how marketing pages interact with CRM systems for lead capture and nurturing, though direct CRM management is likely outside this role's scope.

• Marketing Automation Platforms (e.g., Marketo, Pardot): Understanding of how to integrate Webflow pages with these platforms for campaign execution.

📝 Enhancement Note: The technology stack is focused on Webflow and related front-end development tools, with an emphasis on how these integrate into broader marketing operations and GTM technology stacks.

👥 Team Culture & Values

Operations Values:

• Empathy for the User: A core value driving the creation of exceptional patient experiences, ensuring all digital touchpoints are intuitive and user-friendly.

• Cross-functional Partnership: A collaborative ethos where individuals work seamlessly with PMs, designers, and analysts to achieve shared goals, valuing diverse perspectives.

• Team Contribution & Leadership by Example: A culture that fosters mutual growth and learning, where leadership is demonstrated through actions and impact, not just title.

• End-to-End Ownership: A commitment to taking full responsibility for what is built, understanding the 'why' behind the 'what,' and driving initiatives from conception to completion.

• Bias for Action & Innovation: An environment that encourages proactive problem-solving, experimentation with new approaches, and a willingness to step outside comfort zones.

• First Principle Thinking: A methodology that encourages deep understanding of problems, challenging assumptions, and finding holistic solutions.

Collaboration Style:

• Integrated Workflow: Expect close collaboration with design, copy, and growth teams, involving regular feedback loops and joint problem-solving sessions.

• Iterative Development: A process that emphasizes continuous improvement and rapid iteration, likely within agile frameworks.

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