Senior Web & Brand Designer

📍 Job Overview

Job Title: Senior Web & Brand Designer

Company: Atera

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Brand & Digital Design Operations

Date Posted: 2026-01-14

Experience Level: Mid-Senior (3-5 years implied)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in defining and executing Atera's digital brand expression across all online touchpoints, including the website, landing pages, and marketing campaigns.

• The Senior Web & Brand Designer will be responsible for translating brand strategy into visually compelling and user-centric digital experiences, ensuring consistency and impact.

• A key aspect of this position involves close collaboration with cross-functional teams, including Brand, Marketing, Content, Product, and Development, to align on strategic goals and deliver cohesive visual solutions.

• The role requires a strong understanding of UI/UX best practices, including responsive design, usability, and accessibility, to create production-ready digital assets and support seamless developer handoff.

📝 Enhancement Note: While the job title is "Senior Web & Brand Designer," the core responsibilities and required skills strongly align with a specialized role within "Brand & Digital Design Operations." This involves not just creative design but also operationalizing brand consistency across digital platforms, maintaining design systems, and ensuring efficient collaboration and handoff processes. The "Senior" designation implies a level of strategic input and ownership over the digital brand's execution.

📈 Primary Responsibilities

• Digital Brand Expression: Elevate and maintain Atera's digital brand identity through expert application of layout, typography, imagery, motion, and interaction design, ensuring all digital touchpoints are cohesive, intentional, and distinctly Atera.

• Production-Ready Design: Design and deliver production-ready web pages, landing pages, and digital assets, meticulously preparing them for developer handoff with clear specifications and guidelines.

• Asset Creation & Evolution: Develop and refine a wide range of digital and brand assets, including website elements, campaign visuals, banners, and email templates, adapting brand principles to diverse needs and formats.

• Design System Management: Utilize and contribute to existing digital and brand design systems, actively identifying opportunities for improvement and ensuring consistent application of brand standards across all teams and customer touchpoints.

• Cross-Functional Collaboration: Partner closely with Brand, Marketing, Content, Product, and Development teams to understand project objectives, align on creative direction, and translate complex ideas into effective and impactful visual solutions.

• AI Tool Integration: Explore and integrate AI tools into the design workflow to accelerate idea generation, enhance creative exploration, and improve overall design output efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and operational execution. "Digital Brand Expression" and "Asset Creation & Evolution" are core creative duties, while "Production-Ready Design," "Design System Management," and "AI Tool Integration" point to the operational aspects of ensuring scalability, consistency, and efficiency in the design process.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Visual Communication, Graphic Design, Web Design, Human-Computer Interaction (HCI), or a related field.

Experience:

• Minimum of 3 years of dedicated experience in designing web and digital products.

Required Skills:

• Visual Craft & Brand Sensibility: Exceptional eye for typography, hierarchy, layout, and intricate details; proven ability to apply brand guidelines consistently across diverse digital surfaces.

• UI/UX Best Practices: Deep understanding of responsive design principles, usability standards, and accessibility requirements to create effective and inclusive digital experiences.

• Design Software Proficiency: Strong fluency in Figma for collaborative design and prototyping; proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) for asset creation and manipulation.

• Production Handoff: Proven experience in preparing and delivering production-ready design assets, including clear developer handoff documentation and asset organization.

• Collaboration & Communication: Excellent ability to work effectively with cross-functional teams, articulate design decisions, and incorporate feedback from various stakeholders.

• Tech-Savvy & AI-Curious: Comfortable working within technical constraints, collaborating with developers, and proactively exploring AI tools to enhance design workflows and outcomes.

Preferred Skills:

• Experience with motion design and interaction design principles to create dynamic digital experiences.

• Familiarity with digital and brand system maintenance and contribution.

• Understanding of HTML/CSS to better inform design decisions and developer handoffs.

📝 Enhancement Note: The explicit mention of "shipped work" in the portfolio requirement, alongside "production-ready design" and "developer handoff," emphasizes the operational focus of this role. It's not just about aesthetics but about delivering functional, implementable design solutions. The AI curiosity is a forward-looking requirement, suggesting a company that embraces innovation in its creative processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase Shipped Work: The portfolio must prominently feature examples of digital products and campaigns that have been successfully launched and are currently live, demonstrating real-world impact.

• Brand Consistency Examples: Include case studies or visual examples that specifically highlight how brand principles were applied and maintained across different digital touchpoints and formats.

• Process & Handoff Documentation: Demonstrate a clear understanding of the design-to-development handoff process. This can include annotated mockups, style guides, or explanations of how assets were prepared for implementation.

• Problem/Solution Framing: For each project, clearly articulate the design challenge, the proposed solution, and the rationale behind key design decisions, particularly those impacting user experience or brand consistency.

Process Documentation:

• Workflow Design: Ability to document and optimize design workflows, from initial concept and wireframing through to final asset delivery and iteration.

• System Implementation: Showcase experience in working within established design systems and potentially contributing to their evolution, ensuring scalability and maintainability of digital assets.

• Performance Measurement: While not explicitly a design metric, demonstrate an understanding of how design choices contribute to business objectives (e.g., conversion rates, user engagement) through case studies that touch upon these outcomes.

📝 Enhancement Note: The emphasis on "shipped work," "production-ready design," and "developer handoff" strongly suggests that the portfolio is not just a gallery of creative concepts but a demonstration of practical, implementable design operations. The ability to document processes and understand system implementation is crucial for this operational aspect of the role.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance: Including medical, dental, and vision coverage.

• Professional Development Budget: For courses, conferences (e.g., Awwwards, SmashingConf), workshops, and UX/UI certifications to foster continuous learning.

• Generous Paid Time Off: Including vacation days, sick leave, and national holidays.

• Stock Options/Equity: Potential for ownership in a growing tech company.

• Modern Office Environment: Access to a well-equipped workspace in Tel Aviv, fostering collaboration and creativity.

• Team Events & Social Activities: Opportunities for team building and networking.

Working Hours:

• Standard full-time working hours are typically around 40 hours per week. The role is on-site in Tel Aviv, suggesting a structured office schedule, though some flexibility may be available.

📝 Enhancement Note: Salary estimates are based on research from Israeli job boards and salary aggregators for similar roles in Tel Aviv, factoring in the specified experience level and the tech industry context. Benefits are inferred based on standard offerings for tech companies of Atera's presumed size and growth stage, particularly those seeking senior talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), IT Management Solutions, Artificial Intelligence (AI). Atera operates in the competitive IT management software space, leveraging AI to enhance its product offerings and user experience. This means the design plays a critical role in communicating complex technological solutions in an accessible and engaging manner.

Company Size: Atera is a growing tech company. While specific numbers aren't provided, the fact they are hiring for a Senior role and have a careers page suggests they are past the startup phase and likely have a well-established team structure with departmental functions. This implies a need for standardized processes and clear brand guidelines.

Founded: Founded in 2014. This history suggests a company that has navigated the initial growth phases and is now focused on scaling and refining its market position. The company's journey likely informs its brand evolution and current design philosophy.

Team Structure:

• Creative Team: Likely comprises other designers (brand, product, UI/UX), copywriters, and potentially content strategists.

• Cross-Functional Partnerships: Close collaboration with Marketing (for campaigns, website content), Product Management (for feature design, user experience), and Engineering (for implementation and technical feasibility).

• Reporting Lines: The Senior Web & Brand Designer would likely report to a Creative Director, Head of Design, or Marketing Lead, with direct interaction with various department heads.

Methodology:

• Data-Driven Design: Decisions informed by analytics, user feedback, and testing to ensure digital expressions resonate with the target audience and achieve business objectives.

• Iterative Design Process: Employing agile methodologies for design, allowing for continuous refinement based on feedback and performance metrics.

• Brand System Adherence: Strong emphasis on using and contributing to a unified brand and design system to ensure consistency and efficiency across all digital assets.

Company Website: https://www.atera.com/

📝 Enhancement Note: Atera's focus on AI in IT management is a key differentiator. The design role will need to visually represent this advanced technology clearly and professionally. The company's founding date suggests a mature product and brand that requires refinement rather than complete reinvention.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a "Senior" level, indicating a need for significant individual contribution, strategic input, and the ability to mentor or guide junior team members. In a design operations context, this means owning the execution of brand across digital platforms, ensuring process efficiency, and contributing to the evolution of design systems.

Reporting Structure: The Senior Web & Brand Designer will likely report to a Design Lead or Head of Creative, working closely with Marketing, Product, and Engineering teams. This cross-functional exposure is key to understanding the broader business objectives and how design contributes to them.

Operations Impact: The role's impact is directly tied to Atera's brand perception and customer acquisition/retention through its digital presence. Effective web and brand design can enhance user engagement, improve conversion rates on landing pages, strengthen brand loyalty, and support overall GTM strategies by presenting a clear, compelling, and consistent brand narrative.

Growth Opportunities:

• Leadership in Design Operations: Potential to evolve into a Design Operations Manager role, focusing on process, tools, and team enablement.

• Specialization Advancement: Deepen expertise in specific areas like motion design, interaction design, or advanced brand system management.

• Cross-Departmental Mobility: Opportunities to move into Product Design, Marketing, or even Brand Strategy roles, leveraging a strong understanding of the company's visual identity and user experience.

• Mentorship & Team Building: Opportunity to mentor junior designers and contribute to shaping the creative team's culture and best practices.

📝 Enhancement Note: The "Senior" title combined with "Web & Brand Designer" suggests a role that bridges creative execution with operational excellence in design. Growth opportunities should reflect progression within both creative tracks and operational management within the design function.

🌐 Work Environment

Office Type: The role is specified as "On-site" in Tel Aviv, suggesting a traditional office-based work environment. This typically means a collaborative workspace designed to foster team interaction and spontaneous idea exchange.

Office Location(s): Tel Aviv-Yafo, Tel Aviv District, Israel. As a major tech hub, Tel Aviv offers a dynamic and connected environment for professionals.

Workspace Context:

• Collaborative Atmosphere: Expect an office setup that encourages teamwork, with shared spaces for brainstorming and project discussions.

• Design Tools & Technology: Access to the necessary hardware (e.g., high-performance computers, potentially large monitors) and software licenses (Figma, Adobe Creative Suite) will be provided.

• Team Interaction: Opportunities for regular in-person meetings, design critiques, and informal check-ins with designers and cross-functional colleagues.

Work Schedule: The standard 40-hour work week implies a structured schedule, typical for on-site roles. However, tech companies often offer some degree of flexibility within the workday to accommodate individual working styles and project deadlines.

📝 Enhancement Note: The on-site requirement for a design role in a tech company in Tel Aviv suggests a culture that values in-person collaboration, team cohesion, and the benefits of a shared physical workspace for creative ideation and problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review: A dedicated session with design leadership (e.g., Head of Design) to present and discuss selected projects from your portfolio, focusing on your process, problem-solving, and impact.

• Skills Assessment/Challenge: Potentially a design exercise or a take-home challenge to evaluate your approach to a specific design problem relevant to Atera's brand and web presence, or a live design critique session.

• Cross-Functional Interviews: Meetings with key stakeholders from Marketing, Product, or Engineering to assess collaboration skills and understanding of broader business objectives.

• Final Interview: A discussion with senior leadership (e.g., VP of Marketing, CEO) to confirm fit and discuss the role's strategic importance.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your experience with web design, brand expression, UI/UX, and production-ready deliverables. Prioritize work that demonstrates your ability to solve business problems.

• Tell a Story: For each project, clearly outline the challenge, your role, your process (research, ideation, execution), the tools used, and the outcome/impact. Quantify results where possible.

• Highlight Brand Application: Specifically demonstrate how you applied brand guidelines and maintained consistency, especially if you have examples of evolving or refining a brand's digital presence.

• Showcase Handoff: Include examples or explanations of how you prepare designs for developers, such as annotated mockups, asset libraries, or interaction specifications.

• Address AI Integration: If you've used AI tools in your process, be prepared to discuss how they were integrated and the benefits they provided.

Challenge Preparation:

• Understand Atera's Brand: Thoroughly research Atera's current website, marketing materials, and overall brand identity. Identify strengths, weaknesses, and opportunities for improvement.

• Focus on User-Centricity: Frame your solutions around user needs and business goals, demonstrating empathy and strategic thinking.

• Articulate Your Process: Be ready to explain your design thinking, decision-making rationale, and how you would approach a given challenge within Atera's context.

• Consider Technical Constraints: Show awareness of web design limitations and best practices for developer implementation.

📝 Enhancement Note: The emphasis on "production-ready design," "developer handoff," and "brand systems" means interviewers will look for practical application and operational understanding, not just creative flair. The portfolio review should be a demonstration of how you operationalize design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative workflows. Proficiency in its advanced features for component management and design system building is expected.

• Adobe Creative Suite: Including Photoshop for image manipulation and web graphics, Illustrator for vector assets and logos, and potentially After Effects for motion graphics.

• Web Design Platforms/CMS: Familiarity with platforms like WordPress, Webflow, or similar CMS used for website management and landing page creation.

Analytics & Reporting:

• Google Analytics: Understanding of web analytics to inform design decisions and measure the impact of digital campaigns and website changes.

• Hotjar / Similar Tools: Experience with user behavior analytics tools (heatmaps, session recordings) to gain insights into user interaction on the website.

CRM & Automation:

• HubSpot / Marketo / Similar: Familiarity with marketing automation platforms and CRMs is beneficial for understanding campaign design integration and lead generation workflows.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite confirms the core design tools. The inclusion of analytics and marketing automation tools suggests that the role requires an understanding of how design integrates with broader marketing operations and GTM strategies, driving measurable outcomes.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A commitment to high-quality design execution, attention to detail, and delivering polished, professional work.

• Collaboration & Transparency: Open communication and a willingness to share work, provide constructive feedback, and work effectively with diverse teams.

• User-Centricity: A deep understanding of user needs and a dedication to creating intuitive and engaging digital experiences that solve problems.

• Efficiency & Scalability: A focus on designing with an eye towards efficient implementation, maintainability, and scalability, often through the use of design systems.

• Innovation & Curiosity: An eagerness to explore new tools, techniques, and trends in design, including AI, to continuously improve creative output.

Collaboration Style:

• Cross-Functional Partnership: Proactive engagement with Marketing, Product, and Engineering to ensure design aligns with business goals and technical feasibility.

• Iterative Feedback Loops: Embracing design critiques and feedback sessions as opportunities for improvement and refinement.

• Systemic Thinking: Contributing to and leveraging design systems to foster consistency and streamline the design process across the organization.

📝 Enhancement Note: The values emphasize a blend of creative excellence and operational discipline, reflecting a company that values both innovative design and efficient execution through standardized processes and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring a unified brand voice and visual identity across a rapidly evolving digital landscape with diverse touchpoints.

• Balancing Aesthetics with Functionality: Creating visually appealing designs that are also highly functional, user-friendly, accessible, and technically feasible for web implementation.

• Integrating AI into Workflows: Effectively leveraging new AI design tools to enhance creativity and efficiency without compromising design quality or originality.

• Collaborating Across Departments: Navigating diverse stakeholder needs and technical constraints from Product, Engineering, and Marketing to deliver cohesive design solutions.

Learning & Development Opportunities:

• Advanced Design Tool Training: Opportunities to deepen expertise in Figma, Adobe Suite, and explore new design software or plugins.

• AI Design Exploration: Dedicated time and resources to experiment with and master AI-powered design tools and workflows.

• Industry Conferences & Workshops: Access to events focusing on web design, branding, UI/UX, and design operations to stay current with industry trends.

• Mentorship: Guidance from senior design leaders and opportunities to mentor junior designers, fostering leadership skills.

📝 Enhancement Note: The challenges highlight the dynamic nature of digital design and the need for adaptability, particularly with emerging technologies like AI. Growth opportunities are geared towards both deepening specialized design skills and developing leadership capabilities within a growing tech company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach redesigning a key landing page on Atera's website to improve conversion rates, considering our current brand guidelines and target audience of IT professionals?" (Focus on process, user research, A/B testing considerations, and brand alignment).

• "Describe a time you had to balance conflicting feedback from different stakeholders (e.g., Marketing vs. Product) on a design project. How did you arrive at a solution?" (Assesses collaboration, negotiation, and problem-solving skills).

Company & Culture Questions:

• "What excites you about Atera's mission and our approach to AI in IT management?" (Demonstrates research and genuine interest).

• "How do you see your role contributing to Atera's overall brand perception and marketing efforts?" (Connects design to business objectives).

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of Atera and your understanding of their brand. Then, present 2-3 key projects that best align with the role's requirements (web design, brand expression, production-ready).

• Focus on Process & Rationale: For each project, walk through your design process, explaining the problem, your solutions, the tools used, and the rationale behind your decisions. Quantify results if possible.

• Highlight Handoff & Collaboration: Specifically showcase how you prepared assets for developers and how you collaborated with cross-functional teams.

• Address AI Use: If applicable, clearly explain how AI tools were integrated into your workflow and the value they added.

• Concise and Engaging: Keep your presentation focused and within the allotted time, leaving ample room for discussion and Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, operational understanding of design processes, and the ability to collaborate effectively within a tech environment. The portfolio presentation is a key opportunity to showcase this.

📌 Application Steps

To apply for this Senior Web & Brand Designer position:

• Submit Your Application: Utilize the provided link to submit your resume and any requested information through Atera's applicant tracking system.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best exemplify your web design, brand expression, UI/UX, and production-ready design skills. Ensure your portfolio clearly demonstrates your process, problem-solving abilities, and quantifiable outcomes where possible.

• Tailor Your Resume: Highlight experience and skills directly relevant to this role, such as Figma proficiency, Adobe Creative Suite expertise, brand system experience, and specific achievements in web and digital design. Use keywords from the job description naturally.

• Prepare Your Presentation: Practice presenting your portfolio projects, focusing on telling a clear story about the challenges, your process, your solutions, and the impact. Be ready to discuss your approach to developer handoff and cross-functional collaboration.

• Research Atera: Thoroughly investigate Atera's website, product, and marketing efforts. Understand their current brand positioning, target audience, and any areas where you see opportunities for design to enhance their digital presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly salary ranges and specific benefit offerings, should be verified directly with Atera during the application process.