Senior UX/UI Designer – App & Webb (Nordic Team)

📍 Job Overview

Job Title: Senior UX/UI Designer – App & Webb (Nordic Team)

Company: Vattenfall

Location: Stockholm, Sweden

Job Type: Full-time

Category: Digital Product Design / UX/UI Operations

Date Posted: May 13, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the design and enhancement of digital customer experiences across web and mobile applications within the Nordic region.

• Lead the end-to-end design process, from user research and insight gathering to the delivery of high-fidelity interactive and visual designs.

• Collaborate closely with cross-functional teams, including product owners, developers, and stakeholders, in a Nordic context to ensure cohesive product development.

• Actively contribute to the development, maintenance, and strategic evolution of the company's design system, ensuring consistency across digital touchpoints.

• Utilize data-driven methodologies, including A/B testing and conversion rate optimization (CRO), to inform design decisions and improve user engagement.

📝 Enhancement Note: This role, while titled "Senior UX/UI Designer," has significant operational aspects typical of GTM (Go-To-Market) and product operations. The emphasis on user experience influencing customer sales, driving conversions, and managing a design system for multiple teams indicates a need for process-oriented thinking, cross-functional collaboration, and a strategic approach to digital product delivery. The operations focus here is on the efficiency and effectiveness of the digital customer journey.

📈 Primary Responsibilities

• Independently manage UX/UI design for new and existing features on web and mobile platforms, collaborating closely with product owners, developers, and stakeholders in a Nordic operational environment.

• Translate business requirements and user needs into well-functioning digital user interfaces, developing user flows, information architecture, interaction patterns, and detailed prototypes.

• Plan and execute user research activities, including user interviews, usability testing, and user behavior analysis, to ensure optimal usability and accessibility of digital products.

• Design clear, user-friendly, and visually polished interfaces that align with established design guidelines, brand identity, and accessibility standards.

• Contribute to the ongoing management, governance, and strategic advancement of the company's design system, ensuring its utility and scalability across various teams and markets.

• Actively participate in A/B testing initiatives and Conversion Rate Optimization (CRO) efforts to drive measurable improvements in user engagement and conversion metrics.

• Support the development of a sustainable and efficient digital product strategy by ensuring design's alignment with business objectives and customer needs.

📝 Enhancement Note: The responsibilities highlight a hands-on role with a significant impact on customer acquisition and retention through digital channels. The emphasis on user research, A/B testing, and CRO directly relates to revenue operations and GTM effectiveness, as these activities aim to optimize the user journey for conversion and customer satisfaction.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for a Senior role. Equivalent practical experience will also be considered.

Experience: Minimum of 5-10 years of professional experience in UX/UI design for digital products, with a strong emphasis on mobile application design and a proven track record of delivering user-centered solutions.

Required Skills:

• Extensive experience in UX/UI design for digital products, with practical, hands-on experience in mobile app design.

• Strong ability to create interaction design and visual design for both app and web interfaces.

• Proven experience translating business requirements and user needs into effective digital user interfaces, working collaboratively with developers, product owners, and other stakeholders.

• Demonstrated experience in independently driving and facilitating A/B tests, customer interviews, and user testing in collaboration with various stakeholders and partners.

• Experience in working with and contributing to the development of design systems.

Preferred Skills:

• Experience working within Nordic or international teams, demonstrating cross-cultural collaboration skills.

• Experience within the energy industry or other customer-facing, complex business sectors.

• Familiarity with accessibility standards (e.g., WCAG) and their practical implementation in design.

• Knowledge of front-end development principles to facilitate better collaboration with engineering teams.

📝 Enhancement Note: The "Senior" title implies a need for strategic thinking and the ability to mentor junior designers. The requirement for strong collaboration skills with product owners and developers indicates an operational awareness of the entire product development lifecycle, from initial concept to deployment and iteration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 comprehensive case studies demonstrating end-to-end UX/UI design process for mobile applications and web platforms.

• Each case study should clearly articulate the problem statement, user research methodologies employed, design challenges, iterative design process, and final solutions with measurable outcomes.

• Include examples of user flows, wireframes, interactive prototypes, and high-fidelity visual designs, highlighting your specific contributions.

• Demonstrate experience with design systems, including examples of how you've utilized, contributed to, or developed them for consistency and efficiency.

Process Documentation:

• Provide documentation or examples of how you've structured user research findings and translated them into actionable design insights.

• Illustrate your approach to creating and maintaining information architecture and user flows for complex digital products.

• Showcase examples of how you've collaborated with development teams, including your process for handoff and feedback loops.

• Detail your experience in contributing to or managing design system documentation, ensuring clarity and ease of use for other teams.

📝 Enhancement Note: For a Senior UX/UI Designer role with operational responsibilities, the portfolio should not just showcase visual output but also the strategic thinking, process management, and impact measurement behind the designs. The ability to demonstrate a structured approach to design operations, including system governance and data-informed iteration, is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX/UI Designers in Stockholm, Sweden, with 5-10 years of experience, the estimated annual salary range is SEK 550,000 - SEK 750,000. This range can vary based on the candidate's specific experience, skills, and the company's compensation structure.

Benefits:

• Good work-life balance with flexible working arrangements.

• Opportunities for remote work when needed.

• Reduced working hours initiatives.

• Favorable occupational pension agreements.

• Parental leave supplement.

• Opportunities to contribute to a sustainable future and the energy transition.

• Access to Vattenfall's employee benefits program.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week, with flexibility offered. The role specifies "Heltid" (Full-time).

📝 Enhancement Note: The salary estimate is based on publicly available data for similar roles in Stockholm, considering the experience level and industry. The benefits listed are directly extracted from the job description, highlighting Vattenfall's commitment to employee well-being and work-life balance, which are key considerations for attracting and retaining talent in the design and operations fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy (Utilities), with a focus on electricity and heat production and retail. Vattenfall is actively involved in the transition towards a sustainable energy future, emphasizing innovation and customer-centricity.

Company Size: Vattenfall is a large European energy company, employing approximately 21,000 people globally. This scale suggests a structured environment with established processes, but also opportunities for significant impact within specific teams.

Founded: Vattenfall has a history spanning over a hundred years, indicating a stable and established organization with deep roots in the industry.

Team Structure:

• The Senior UX/UI Designer will be part of a Nordic, cross-functional product team within Vattenfall Consumer Sales Nordic.

• This team collaborates with colleagues and stakeholders across Sweden and Finland.

• The structure emphasizes close collaboration with product owners, development teams, and various business stakeholders.

Methodology:

• The team operates with a focus on understanding user needs and translating them into digital solutions for web and app.

• Design work is integrated into the ongoing development process, with a strong emphasis on iterative improvements.

• Data-driven decision-making is encouraged through A/B testing and CRO.

• The design system serves as a foundational methodology for ensuring consistency and efficiency in design across multiple teams and markets.

Company Website: https://group.vattenfall.com/

📝 Enhancement Note: Vattenfall's commitment to sustainability and innovation is a key cultural driver. For a UX/UI Designer, this means working on products that have a tangible impact on society and potentially on the adoption of new energy solutions. The Nordic operational context suggests a collaborative and forward-thinking approach to product development.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a high degree of autonomy, expertise, and responsibility. The role is expected to contribute strategically to design quality and process improvement. It goes beyond execution to influencing design direction and advocating for user-centered practices within a business context.

Reporting Structure: The designer reports into a Nordic product team and works closely with product owners and development teams. While the direct reporting line isn't specified, senior roles often report to Design Leads, Product Managers, or Heads of Digital.

Operations Impact: The role directly impacts customer acquisition, engagement, and satisfaction by improving the user experience of Vattenfall's digital services. This has a direct correlation with sales performance, customer retention, and brand perception within the competitive energy market. Optimization through A/B testing and CRO further solidifies its link to revenue operations.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX/UI, such as mobile-first design, accessibility, or design system management.

• Leadership: Potential to move into a Lead UX/UI Designer role, managing a small team or taking ownership of larger product areas.

• Cross-functional Advancement: Transition into Product Management or specialized roles within Digital Product Operations, leveraging a strong understanding of user needs and business objectives.

• Mentorship: Opportunity to mentor junior designers and contribute to the overall skill development of the design team.

• Industry Expertise: Gain specialized knowledge in the energy sector and its digital transformation.

📝 Enhancement Note: The "Senior" designation and the mention of contributing to the "design system" and "CRO" imply a career path that can lead to leadership in design operations, product strategy, or even broader GTM roles, given the direct impact on sales and customer engagement.

🌐 Work Environment

Office Type: The job is listed as Hybrid, with a primary placement in Solna, Stockholm. This suggests a blend of office-based collaboration and remote work flexibility.

Office Location(s): Solna, Stockholm, Sweden. This location provides access to a vibrant business hub with good public transportation links.

Workspace Context:

• Collaborative Environment: The role emphasizes working within a cross-functional, Nordic team, indicating a collaborative and communicative workspace, whether in person or remotely.

• Tools & Technology: Expect access to standard design software and collaboration tools necessary for UX/UI work and remote teamwork. The use of a design system implies a structured digital environment.

• Team Interaction: Regular interaction with product owners, developers, and other stakeholders is integral to the role, fostering a dynamic and integrated work environment.

Work Schedule: The standard full-time schedule of approximately 40 hours per week is expected, with stated flexibility and the possibility of working from home. This allows for better management of personal time alongside project demands, crucial for sustained productivity in design and operations.

📝 Enhancement Note: The hybrid model is common in modern design and operations roles, balancing the need for in-person collaboration with the flexibility employees value. For operations roles, this balance is critical for maintaining team cohesion and individual focus.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter screening to assess basic qualifications, experience, and cultural fit.

• Portfolio Review: A dedicated session where candidates present their work, focusing on case studies that demonstrate their UX/UI process, problem-solving skills, and impact. Expect detailed questions about your role in each project, design decisions, and outcomes.

• Hiring Manager Interview: Discussion with Henrik Dahlgren (recruiting manager) to delve deeper into experience, leadership potential, and alignment with team needs.

• Team/Stakeholder Interviews: Meetings with potential colleagues (developers, product owners) and other stakeholders to assess collaboration style and technical understanding.

• Skills Assessment/Challenge: Potentially a design exercise or case study to evaluate practical skills and problem-solving approach in a timed scenario relevant to Vattenfall's business.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest case studies that best represent your senior-level experience, focusing on app and web design, and ideally showcasing work relevant to customer-facing digital products or complex systems.

• Highlight Process & Impact: For each case study, clearly articulate the problem, your specific role and contributions, the design process undertaken (research, ideation, prototyping, testing), and the measurable outcomes or impact achieved (e.g., improved conversion rates, user satisfaction scores, efficiency gains). Use data and metrics whenever possible.

• Showcase Design System Contribution: If you have experience with design systems, dedicate a section or specific examples to illustrate how you've utilized, contributed to, or managed them. Detail the benefits and challenges.

• Prepare for Questions: Be ready to discuss your design decisions, trade-offs you made, how you handled feedback, and how your work aligns with business goals and user needs.

• Conciseness: Present your portfolio clearly and concisely, respecting time constraints. Focus on the most impactful aspects of your work.

Challenge Preparation:

• Understand the Business: Research Vattenfall's business, its role in the energy market, its sustainability goals, and its digital customer journey.

• UX/UI Fundamentals: Brush up on core UX principles, interaction design patterns, usability heuristics, and accessibility best practices.

• Design System Thinking: Be prepared to discuss how you would approach contributing to or evolving a design system.

• Problem-Solving: Practice analyzing a design problem, defining user needs, brainstorming solutions, and outlining a testing and iteration plan.

• Data & Metrics: Understand how to interpret A/B test results and other user data to make informed design decisions.

📝 Enhancement Note: The application process emphasizes a strong portfolio and practical skills, as is standard for senior design roles. The inclusion of A/B testing and CRO in the responsibilities suggests that interviewers will be keen to see how candidates use data to drive design and demonstrate business impact, a key aspect of operations-focused roles. The mention of "no personal letter" and answering "selection questions" indicates a streamlined, efficiency-focused application process by Vattenfall.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, as it's an industry standard for collaborative design and prototyping), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• User Research & Testing: Tools for conducting user interviews, surveys, usability testing (e.g., UserTesting.com, Lookback, Maze).

• Collaboration & Project Management: Jira, Confluence, Microsoft Teams, Slack.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.

• A/B Testing & CRO Tools: Optimizely, VWO (Visual Website Optimizer), Google Optimize.

• Data Visualization: Tableau, Power BI (potentially used by analytics teams for reporting).

CRM & Automation:

• While not directly a designer's tool, familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms can be beneficial for understanding customer data and journey mapping.

📝 Enhancement Note: The job description doesn't explicitly list tools, but based on industry standards for a Senior UX/UI Designer role focused on app and web, and given the emphasis on A/B testing and CRO, proficiency in tools like Figma, along with analytics and testing platforms, is highly probable. A candidate's ability to work with and contribute to a design system also implies familiarity with associated documentation and governance tools.

👥 Team Culture & Values

Operations Values:

• Active & Positive: A proactive approach to problem-solving and a positive attitude are encouraged, aligning with a results-oriented operational mindset.

• Open: Encourages open communication, feedback exchange, and transparency, vital for effective cross-functional collaboration in a hybrid environment.

• Security-Conscious: Given Vattenfall's industry and potential security classifications, a strong awareness and adherence to security protocols are paramount.

• Sustainability-Focused: A core value driving Vattenfall's mission, impacting product decisions and company direction.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on close collaboration with product owners, developers, and stakeholders across Sweden and Finland to ensure alignment and efficient product delivery.

• Process-Oriented: The role involves working within established design processes, contributing to a design system, and participating in iterative improvements through testing and data analysis.

• Feedback & Iteration: An environment that likely values constructive feedback and iterative design based on user insights and performance data.

📝 Enhancement Note: Vattenfall's stated values (active, positive, open, security-conscious) translate directly into expectations for how operations and design teams should function. For this role, it means being proactive in design problem-solving, transparent in communication, diligent about security, and aligned with the company's sustainability mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating complex business requirements and strategic objectives into user-friendly designs, while advocating for the end-user.

• Navigating a Large Organization: Collaborating efficiently across different teams, departments, and potentially countries (Sweden, Finland) within a large corporation like Vattenfall.

• Evolving Design System: Keeping the design system up-to-date, scalable, and adopted across multiple teams, ensuring it remains a valuable asset rather than a bureaucratic hurdle.

• Adapting to Industry Changes: Staying abreast of rapid changes in UX/UI best practices, mobile technologies, and the evolving energy market.

Learning & Development Opportunities:

• Advanced UX/UI Specialization: Opportunities to deepen expertise in areas like user research methodologies, accessibility standards, or advanced prototyping techniques.

• Design System Leadership: Potential to take a lead role in the strategy and management of the design system, influencing its direction and impact.

• CRO & Data Analysis: Developing stronger skills in data interpretation, A/B testing strategy, and conversion rate optimization.

• Industry Knowledge: Gaining in-depth understanding of the energy sector's digital landscape and customer behaviors.

• Mentorship Programs: Potential for formal or informal mentorship relationships within Vattenfall to foster career growth.

📝 Enhancement Note: The challenges presented are typical for senior roles in large organizations, requiring strong interpersonal skills, strategic thinking, and a commitment to continuous learning. The growth opportunities align with advancing within the design discipline or leveraging design expertise into broader product or operations leadership roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements with user needs. How did you approach it, and what was the outcome?" (Focus on your negotiation, empathy, and problem-solving skills.)

• "How would you contribute to developing or evolving a design system for a large organization like Vattenfall, considering multiple teams and markets?" (Highlight your understanding of governance, scalability, and adoption strategies.)

• "Walk us through a complex UX/UI challenge you faced in a mobile app project. What was your process, what tools did you use, and what was the measurable impact?" (Prepare a detailed case study focusing on your senior-level problem-solving and impact.)

Company & Culture Questions:

• "What interests you about Vattenfall and our mission towards a sustainable energy future?" (Research Vattenfall's sustainability goals and express genuine interest.)

• "How do you approach collaboration with developers and product owners? Provide an example of a successful cross-functional partnership." (Emphasize communication, empathy, and shared ownership.)

Portfolio Presentation Strategy:

• Structure is Key: Start with a brief overview of your experience and then dive into 2-3 detailed case studies. For each, clearly state the problem, your role, process, solution, and impact.

• Visual Storytelling: Use your visuals (wireframes, prototypes, final designs) to tell the story of your design process. Annotate key decisions and user flows.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs. If direct metrics aren't available, discuss anticipated impacts or qualitative feedback.

• Design System Focus: If applicable, dedicate a few slides to showcase your contributions to design systems, explaining its architecture and benefits.

• Be Prepared for Q&A: Anticipate questions about your design rationale, trade-offs, and how you handle feedback. Be confident and articulate.

📝 Enhancement Note: The interview preparation focuses on demonstrating senior-level strategic thinking, operational process awareness, and the ability to drive tangible business outcomes through design. Highlighting experience with design systems and data-driven optimization (A/B testing, CRO) will be critical for this role.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided link on the SmartRecruiters platform.

• Portfolio Customization: Carefully select and refine your portfolio to highlight 2-3 of your most relevant and impactful case studies, focusing on mobile app and web design, and demonstrating your senior-level UX/UI process and demonstrable results. Ensure your portfolio clearly showcases your contributions to design systems and any A/B testing/CRO experience.

• Resume Optimization: Tailor your resume to emphasize your years of experience in UX/UI design, specific skills in interaction and visual design, experience with design systems, user research methodologies, and your proficiency in Swedish and English. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and the impact of your work. Prepare to discuss your experiences with cross-functional collaboration and your understanding of Vattenfall's business and sustainability goals. Rehearse presenting your portfolio.

• Company Research: Thoroughly research Vattenfall, its mission, its position in the energy market, and its commitment to sustainability. Understand the Nordic operational context and how digital products contribute to customer engagement and sales.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.