Senior UX Writer

📍 Job Overview

Job Title: Senior UX Writer

Company: FREENOW

Location: Barcelona, Catalonia, Spain (with flexibility for Hamburg, Germany)

Job Type: Full-time

Category: Content Design / UX Writing Operations

Date Posted: 2025-10-13

Experience Level: 5-10 years

Remote Status: Hybrid (with flexibility for remote work in Barcelona or Hamburg)

🚀 Role Summary

• Drive the overall UX Writing strategy and content design for FREENOW's passenger rider app, ensuring a cohesive and impactful user experience.

• Lead content creation initiatives from discovery through development, integrating content considerations early in the product lifecycle to optimize user journeys.

• Foster a data-informed content approach by actively participating in user research and leveraging insights to refine messaging and enhance user engagement.

• Champion accessibility and inclusivity in all written content, ensuring legal compliance and striving for universal usability across diverse markets.

• Manage content localization processes using Phrase, our designated tool, to ensure seamless adaptation for global audiences.

📝 Enhancement Note: The role emphasizes "Domain ownership" for passenger app UX writing, indicating a high level of autonomy and strategic responsibility. The mention of "leading initiatives" within the UX team strategy suggests this role will have a significant impact beyond individual content creation, influencing broader design and content operations.

📈 Primary Responsibilities

• Craft clear, concise, and compelling copy for all existing and new features within the FREENOW passenger app, ensuring brand alignment and user guidance.

• Actively participate in product discovery and development phases, integrating content strategy from project inception to ensure optimal user experience.

• Assume full stewardship and ownership of UX writing for the passenger app, operating with a substantial degree of autonomy.

• Collaborate closely with Product Designers, Product Managers, and another UX Writer focused on driver products to achieve best-in-class written experiences.

• Contribute to user research initiatives and apply a data-informed approach to all content decisions, ensuring that user insights guide the craft.

• Embrace and practice a "Radical Candor" feedback culture, actively giving and receiving constructive criticism to foster continuous improvement.

• Develop a strong understanding of the ride-hailing industry to ensure that content not only meets user needs but also contributes to product and organizational success.

• Ensure all content is inclusive, accessible, and legally compliant, adhering to best practices for universal usability.

• Manage content within Phrase, the designated localization management tool, to streamline translation and adaptation processes for various markets.

📝 Enhancement Note: The responsibility of "Understanding business" and getting "comfortable with the ride-hailing industry" implies that this role requires a strategic mindset beyond just crafting words. The Senior UX Writer is expected to contribute to business objectives and product success through their content expertise.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in English, Linguistics, Communications, Journalism, or a related field is highly beneficial, complemented by practical experience.

Experience: A minimum of 5 years of proven experience in UX writing, Content Design, or a closely related field.

Required Skills:

• Demonstrated expertise in crafting clear, concise, and impactful user-facing content for digital products.

• A strong portfolio showcasing successful UX writing projects, with a primary focus on English-language content.

• Solid understanding of UX design principles and the product development lifecycle.

• Proficiency with design collaboration tools, specifically Figma.

• Familiarity with localization management tools, with a stated requirement for Phrase.

• Excellent presentation skills and the ability to articulate complex ideas through compelling storytelling.

• Demonstrated ability to define and manage personal priorities and tasks autonomously.

Preferred Skills:

• Experience within the ride-hailing or transportation industry.

• Familiarity with A/B testing and content performance analysis.

• Experience in driving UX team strategy and leading cross-functional initiatives.

• Knowledge of accessibility standards (e.g., WCAG) and inclusive design principles.

• Experience working in an Agile development environment.

📝 Enhancement Note: The requirement for 5+ years of experience and the emphasis on "leading initiatives" and "Domain ownership" strongly suggest this is a senior-level position where strategic input and autonomy are expected, beyond just execution. The mention of AI integration points to a forward-thinking approach to content operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 5 years of UX writing or Content Design experience.

• Case studies that clearly illustrate the process of developing content, from initial research and ideation to final implementation and iteration.

• Examples showcasing the impact of your UX writing on user experience, engagement, and business objectives, supported by metrics where possible.

• Demonstrations of your ability to adapt tone, voice, and style for different user segments and product contexts within the passenger app.

Process Documentation:

• Examples of how you've integrated user research and data analytics into your content creation process.

• Documentation or case studies detailing how you've contributed to UX strategy and influenced product direction through content.

• Demonstrations of your approach to content accessibility and inclusivity, including adherence to relevant guidelines.

• Examples of managing content for localization, ideally showcasing experience with tools like Phrase.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing successful projects written in English" and the requirement to "integrate content considerations from project inception" indicate that the portfolio should not just be a collection of work but a demonstration of a structured, integrated content design process.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Senior UX Writer with 5-10 years of experience in a major European tech hub like Barcelona, the estimated annual salary range is between €55,000 and €75,000 gross. This estimate considers the cost of living in Barcelona, the company's industry (tech/mobility), and the seniority of the role.

Benefits:

• Flexible working arrangements, supporting a hybrid work model.

• Access to LinkedIn Learning for continuous professional development.

• Sabbatical and special leave policies for work-life balance.

• Partnership benefits with WeRoad.

• Additional days off: Birthday, December 24th, and December 31st.

• Short-term EU work policy.

• Mobility Credit, likely for commuting or travel expenses.

• Comprehensive Health Insurance.

• Employee Assistance Program (EAP) for well-being support.

Working Hours:

The role is based on a standard 40-hour work week, with a strong emphasis on flexible working arrangements. This flexibility allows for adapting work schedules to accommodate personal needs while ensuring project deadlines and team collaboration are met effectively.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for Senior UX Writers in comparable European markets. Actual compensation will depend on the candidate's specific experience, skills, and the negotiation process. The benefits package is extensive and highlights a commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobility / Ride-Hailing Technology. FREENOW operates within a highly competitive and rapidly evolving technological landscape, focusing on providing convenient and efficient transportation solutions. This industry demands agility, innovation, and a strong user-centric approach to product development.

Company Size: FREENOW is a significant player in the European mobility market, implying a mid-to-large-sized organization with established processes but still retaining a dynamic, growth-oriented culture. This size often means opportunities for cross-functional collaboration and exposure to various business units.

Founded: FREENOW has roots in the established tech scene (evolving from mytaxi), suggesting a blend of startup agility and corporate stability. This background likely translates into a culture that values innovation, efficiency, and a data-driven approach to problem-solving.

Team Structure:

• The Senior UX Writer will report to the Rider Product Design Manager, indicating a clear reporting line within the product design function.

• They will work closely with another UX Writer focused on driver products, suggesting a structured approach to content operations across different user segments.

• Collaboration with Product Managers and Engineers is expected, pointing to an integrated product development workflow.

Methodology:

• Data Analysis and Insights: A core expectation is a "data-informed approach" to content, meaning user research, A/B testing, and analytics will be integral to decision-making.

• Workflow Planning and Optimization: The role involves integrating content from project inception and managing localization, implying a need for efficient workflow design and continuous optimization.

• Automation and Efficiency: The mention of AI integration and specific tools like Phrase suggests a focus on leveraging technology to streamline processes and enhance productivity in content operations.

Company Website: https://www.free-now.com/

📝 Enhancement Note: The company's industry and history suggest a culture that values innovation, user experience, and operational efficiency. The team structure highlights a collaborative environment where UX writing is integrated into the core product development process.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level role, indicating a position of significant responsibility and autonomy. A Senior UX Writer is expected to not only execute tasks but also to influence strategy, mentor junior team members (potentially), and drive best practices within their domain. The role is crucial for shaping the passenger experience and directly impacts user acquisition, retention, and satisfaction, which are key operational metrics.

Reporting Structure: Reporting to the Rider Product Design Manager places the Senior UX Writer within a product-focused design hierarchy. This structure allows for direct alignment with product strategy and close collaboration with design leadership. The interaction with a peer UX Writer for driver products suggests a shared learning and best practice environment within the broader UX/Content team.

Operations Impact: The Senior UX Writer's output directly influences critical operational KPIs such as user engagement, conversion rates (e.g., booking a ride), customer satisfaction scores, and potentially reduced support costs through clear, intuitive in-app messaging. By owning the passenger app's content, this role has a tangible impact on the core revenue-generating product.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like accessibility, localization strategy, or AI-driven content creation within the mobility sector.

• Leadership: Potential to grow into a Lead UX Writer role, managing a team, or taking on more strategic responsibilities within content operations or product strategy.

• Skill Development: Opportunities provided by LinkedIn Learning, exposure to advanced tools like Phrase and Figma, and working with AI integration will foster continuous skill enhancement.

• Industry Expertise: Gaining deep knowledge of the ride-hailing industry can open doors to leadership roles in product, marketing, or operations within mobility tech companies.

📝 Enhancement Note: The "Senior" title and responsibilities like "Domain ownership" and "leading initiatives" suggest this role is positioned for individuals looking to make a strategic impact and grow into leadership or specialized expert roles within operations and product development.

🌐 Work Environment

Office Type: FREENOW offers flexible working arrangements, indicating a hybrid model. This likely means a modern office space designed for collaboration, with areas for focused work and team meetings, alongside the option for remote work.

Office Location(s): The role is based in Barcelona, Catalonia, Spain, with flexibility to also work from Hamburg, Germany. This offers candidates the opportunity to work in vibrant European tech hubs.

Workspace Context:

• Collaborative Environment: The emphasis on collaboration with designers, PMs, and other writers suggests an open and interactive workspace culture where ideas are shared freely.

• Tools and Technology: Access to industry-standard tools like Figma and Phrase, along with a focus on AI integration, means the workspace is equipped with modern technology to support UX writing operations.

• Team Interaction: Regular interaction with product teams, design peers, and localization specialists will foster a dynamic and supportive work environment.

Work Schedule: While a standard 40-hour work week is implied, the "Flexible working arrangements" suggest a degree of autonomy in managing one's schedule, allowing for efficient execution of tasks that often require deep focus, such as content creation and strategy development.

📝 Enhancement Note: The hybrid model and flexible arrangements suggest a modern work environment that prioritizes employee well-being and productivity, catering to individuals who thrive in both collaborative office settings and focused remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with the role requirements.

• Hiring Manager Interview: Discussion with the Rider Product Design Manager to delve into experience, motivations, and understanding of UX writing principles. Portfolio walkthrough is likely here.

• Team/Peer Interview: Conversation with other UX designers, writers, or product managers to evaluate collaboration style, problem-solving approach, and cultural fit. This may include a presentation of a specific portfolio piece.

• Case Study/Challenge: Potentially a practical exercise or case study to assess real-world problem-solving skills, content creation abilities, and strategic thinking related to the FREENOW passenger app.

• Final Interview: With senior leadership, focusing on strategic alignment, long-term vision, and overall fit within the FREENOW culture.

Portfolio Review Tips:

• Show, Don't Just Tell: Clearly articulate your process, challenges, and solutions for each project. Use visuals where appropriate.

• Quantify Impact: Where possible, include metrics that demonstrate the success of your content (e.g., improved conversion rates, reduced support tickets, higher engagement).

• Highlight Collaboration: Showcase examples of how you worked with cross-functional teams (designers, PMs, engineers) to achieve product goals.

• Demonstrate Strategic Thinking: Include projects where you influenced product strategy or solved complex UX problems through content.

• Tailor to FREENOW: If possible, subtly tailor your presentation to reflect an understanding of FREENOW's brand and the ride-hailing industry.

Challenge Preparation:

• Understand the User: Familiarize yourself with the FREENOW passenger app and its typical user journeys.

• Focus on Clarity & Conciseness: Practice writing clear, scannable, and actionable copy.

• Consider Business Goals: Think about how your content can support FREENOW's business objectives (e.g., user acquisition, retention, efficiency).

• Accessibility & Inclusivity: Be prepared to discuss how you ensure content is accessible and inclusive.

• Localization Awareness: Demonstrate an understanding of the challenges and best practices in localizing content.

📝 Enhancement Note: The emphasis on "data-informed approach," "user research," and "localization management" suggests that interviewers will probe deeply into how candidates leverage data and manage content for global audiences, making portfolio pieces demonstrating these skills crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborating with designers, reviewing designs, and implementing UX copy directly within design files. Expect to navigate Figma efficiently for content placement and version control.

• Phrase: The designated localization management tool. Proficiency or a demonstrated ability to quickly learn and manage content within such platforms is critical for global product deployment.

• AI Tools: The role explicitly mentions exploring how AI can aid the design process. Candidates should be prepared to discuss their experience or ideas regarding AI in content creation, editing, or analysis.

Analytics & Reporting:

• While not explicitly named, expect to work with analytics platforms (e.g., Amplitude, Google Analytics, Mixpanel) to understand user behavior and measure the impact of content.

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce) is beneficial for understanding the broader customer journey, though not a primary tool for UX writing itself.

• Experience with content management systems (CMS) or headless CMS could be relevant for content governance.

📝 Enhancement Note: Specific mention of Figma and Phrase highlights these as key operational tools. Familiarity with these, or a strong aptitude for learning them, will be a significant advantage. The inclusion of AI tools points to a modern, forward-thinking approach to content operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using user research, analytics, and feedback to inform all content decisions, ensuring that writing is not just creative but also effective and measurable.

• User-Centricity: A commitment to understanding and serving the needs of the passenger, ensuring that all copy is clear, helpful, and easy to understand.

• Collaboration & Transparency: A culture that fosters open communication, constructive feedback (Radical Candor), and teamwork across departments to achieve shared product goals.

• Efficiency & Optimization: A drive to continuously improve processes, leverage technology (including AI), and streamline workflows to deliver high-quality content efficiently.

• Inclusivity & Accessibility: A dedication to creating content that is welcoming and usable by everyone, regardless of background or ability.

Collaboration Style:

• Cross-functional Integration: The role is deeply embedded within product teams, working daily with designers, PMs, and engineers. Expect regular syncs, design reviews, and collaborative problem-solving sessions.

• Feedback Exchange: A dynamic environment where constructive feedback is regularly given and received, fostering a culture of continuous learning and improvement.

• Knowledge Sharing: Encouragement to share insights, best practices, and learnings across the UX and content teams, potentially through internal presentations or documentation.

📝 Enhancement Note: The explicit mention of "Radical Candor" is a strong indicator of the company's preferred feedback culture, emphasizing directness and care in communication, which is vital for collaborative roles like UX writing.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Crafting content that is both user-friendly and effectively drives business objectives within the competitive ride-hailing market.

• Maintaining Brand Voice Across a Complex Product: Ensuring consistency in tone and style across numerous features and user flows within the passenger app.

• Navigating Localization Complexity: Effectively managing content for multiple markets, ensuring cultural relevance and linguistic accuracy, especially with a tool like Phrase.

• Keeping Pace with Technological Advancements: Integrating new tools and methodologies, such as AI, into the content workflow while maintaining quality and efficiency.

• Driving Strategic Impact as a Specialist: Effectively advocating for content strategy and demonstrating its value to broader product and business stakeholders.

Learning & Development Opportunities:

• Advanced UX Writing Techniques: Opportunities to refine skills in areas like microcopy, conversational design, and user journey mapping.

• Localization Strategy & Tool Mastery: Becoming an expert in managing global content through tools like Phrase and understanding internationalization best practices.

• AI in Content Operations: Exploring and implementing AI-driven tools to enhance efficiency in content creation, editing, and analysis.

• Product & Industry Acumen: Deepening understanding of the mobility industry and FREENOW's business strategy to create more impactful content.

• Leadership & Mentorship: Potential to mentor junior writers or take on lead roles in future projects and initiatives.

📝 Enhancement Note: The challenges listed are typical for senior roles in fast-paced tech environments. The growth opportunities highlight areas where a Senior UX Writer can significantly expand their expertise and career potential.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing UX copy for a new feature in the FREENOW passenger app, from initial concept to launch?" (Focus on process, research, collaboration, and iteration.)

• "Describe a time you had to balance conflicting priorities between user needs and business objectives in your UX writing. How did you resolve it?" (Demonstrate strategic thinking and problem-solving.)

Company & Culture Questions:

• "What interests you about FREENOW and the ride-hailing industry specifically?" (Show genuine interest and research.)

• "How do you embody the 'Radical Candor' feedback culture in your work?" (Provide concrete examples of giving and receiving feedback.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project, clearly outlining the problem, your role, the process, the solution (with examples of copy), and the results/impact.

• Storytelling: Weave a narrative around each project. Explain the "why" behind your decisions.

• Metrics: Quantify success wherever possible. If exact metrics aren't available, discuss the intended impact and how you would measure it.

• Tool Proficiency: Briefly mention your experience with Figma and Phrase, and how you've used them effectively.

• AI Integration: Be ready to discuss your thoughts on AI in UX writing, perhaps showcasing a project where you explored its use.

📝 Enhancement Note: Interviewers will likely assess not only your writing skills but also your strategic thinking, collaborative abilities, and how well you align with FREENOW's stated values and operational methodologies, particularly around data and feedback.

📌 Application Steps

To apply for this Senior UX Writer position:

• Submit your application through the FREENOW careers portal (via the provided Greenhouse link).

• Curate Your Portfolio: Select 3-4 of your strongest UX writing projects that best demonstrate your end-to-end process, impact, and collaboration skills. Ensure each case study clearly outlines the problem, your role, your process, the content solutions, and measurable results.

• Tailor Your Resume: Highlight keywords from the job description such as "UX Writing," "Content Design," "Figma," "Phrase," "Accessibility," "Localization," "Data-Driven," and "UX Strategy." Quantify achievements with metrics where possible.

• Prepare Your Presentation: Practice walking through your portfolio with clarity and conciseness, focusing on storytelling and demonstrating your strategic thinking and collaborative approach. Be ready to discuss your experience with tools like Figma and Phrase, and your thoughts on AI in UX writing.

• Research FREENOW: Understand their mission, values, and the current state of their passenger app. Familiarize yourself with their brand voice and the competitive landscape of the ride-hailing industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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