Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Launch Potato

Location: Ottawa, Canada (remote)

Job Type: Contract to Hire

Category: User Experience / Product Design

Date Posted: January 5, 2026

Experience Level: 10+ years (as inferred from requirements)

Remote Status: Remote Solely

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.

• Lead end-to-end design projects, from concept and ideation to high-fidelity prototypes and developer hand-off, validated by A/B test results and user insights.

• Analyze behavioral data, key metrics (Conversion Rate, Revenue Per Session), heatmaps, and user recordings to generate actionable UX insights and inform design direction.

• Proactively identify and improve underperforming user experiences by leveraging qualitative and quantitative data for iterative UX and CRO design.

• Champion design best practices and mentor peers, contributing to a high-performance UX culture and driving design scalability across the organization.

📝 Enhancement Note: The provided job description focuses heavily on performance marketing and conversion rate optimization (CRO) within a UX/UI context. This suggests the role is not a traditional UX designer focused solely on usability but rather a performance-driven designer whose primary objective is to directly impact revenue and lead generation metrics. The "Contract to Hire" status indicates an initial evaluation period for both the candidate and the company. The inferred experience level of 10+ years is based on the explicit "8+ years" requirement combined with the seniority implied by leading projects independently and mentoring others.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, from initial concept and ideation through high-fidelity prototypes and developer hand-off, ensuring all designs are backed by A/B test results and user insights.

• Independently lead complex design projects across all stages, including stakeholder alignment, UX strategy development, UI design execution, and post-test iteration, ensuring seamless integration with business objectives.

• Generate deep UX insights by thoroughly analyzing behavioral data, key performance metrics (e.g., CVR, RPS), heatmaps, and user recordings to inform and validate design hypotheses and strategic direction.

• Proactively identify underperforming user experiences and propose/execute iterative UX and CRO design solutions, leveraging both qualitative feedback and quantitative data to drive significant improvements.

• Collaborate closely with product managers, engineering teams, and other key stakeholders to guarantee design solutions are not only user-centric but also align with overarching business goals and technical constraints.

• Champion and mentor design best practices within the team and across the organization, sharing valuable knowledge and driving the overall UX strategy to enhance design scalability and impact.

• Propose and implement continuous improvements to the design process, focusing on enhancing experimentation velocity, design scalability, and overall operational efficiency.

📝 Enhancement Note: The responsibilities emphasize a strong focus on data analysis, A/B testing, and direct impact on conversion and revenue metrics, aligning with a performance marketing UX role rather than a general product UX role. The expectation to "independently lead design projects" and "champion and mentor" points to a senior-level position requiring significant autonomy and leadership.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating expertise in UX/UI design, particularly within performance-driven environments, is paramount. Backgrounds in Human-Computer Interaction (HCI), Graphic Design, or related fields are often beneficial.

Experience: 8+ years of dedicated UX/UI experience within performance marketing, lead generation, or robust conversion rate optimization (CRO) environments.

Required Skills:

• 8+ years of UX/UI design experience, specifically within performance marketing, lead generation, or CRO contexts.

• Expertise in data-informed design methodologies, with a proven ability to optimize key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).

• Mastery of Figma or comparable advanced wireframing and prototyping tools.

• Fluency with the Adobe Creative Suite for visual design and asset creation.

• Hands-on experience collaborating with development teams to execute A/B tests and implement design solutions.

• Excellent communication skills, with a demonstrated ability to articulate design rationale and present findings effectively to both technical and non-technical audiences.

• Strong analytical skills to interpret behavioral data, user metrics, heatmaps, and user recordings.

Preferred Skills:

• Experience with various A/B testing platforms and experimentation frameworks.

• Familiarity with SEO best practices and their impact on user experience and conversion.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.

• Experience in a remote-first or distributed team environment.

• Previous experience mentoring junior designers or leading design initiatives.

📝 Enhancement Note: The "MUST HAVE" section clearly defines the core technical and experiential requirements. The emphasis on "performance marketing," "lead generation," and "data-driven design" differentiates this role from general UX design, requiring a candidate with a strong understanding of conversion funnels and performance metrics. The inferred experience level of 10+ years is based on the explicit 8+ years requirement and the seniority implied by "lead design projects" and "mentor design best practices."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 3-5 significant projects that demonstrate a direct impact on key performance metrics (CVR, RPS, lead volume).

• Case studies must clearly articulate the problem, your design process, the data/insights used, the proposed solutions, and the measurable outcomes achieved through A/B testing or other validation methods.

• Examples should highlight proficiency in Figma or similar prototyping tools, as well as your ability to translate complex data into actionable design strategies.

Process Documentation:

• Demonstrated ability to document design processes, including user research findings, ideation sketches, wireframes, prototypes, and final UI designs.

• Evidence of creating and maintaining design systems or style guides to ensure brand consistency and scalability across multiple web properties.

• Examples of how you've contributed to or improved design workflows, particularly those related to A/B testing, experimentation, and rapid iteration cycles.

📝 Enhancement Note: For a performance-focused UX role, the portfolio is critical. It must prove ROI and data-driven decision-making. The emphasis should be on quantifiable results and the ability to articulate the link between design choices and business objectives, especially conversion rates and revenue.

💵 Compensation & Benefits

Salary Range:

For a Senior UX Designer with 8+ years of experience in a specialized field like performance marketing and CRO, in a remote-first role based in Ottawa, Canada, the estimated salary range is CAD $100,000 - $140,000 annually. This estimate is based on industry benchmarks for senior UX/UI professionals in similar tech-focused, data-driven environments, adjusted for the Canadian market and the senior level of this role.

Benefits:

• Health, dental, and vision insurance coverage.

• Generous paid time off (PTO) and holidays.

• Opportunities for professional development, including training, conferences, and certifications.

• Remote work stipend or allowance for home office setup.

• Contribution to retirement savings plans (e.g., RRSP matching in Canada).

• Performance-based bonuses or profit-sharing opportunities.

Working Hours:

• Standard full-time hours, estimated at 40 hours per week.

• Flexibility may be offered within core working hours to accommodate collaboration across different time zones, typical for remote-first companies.

📝 Enhancement Note: Given the "Contract to Hire" nature, initial compensation might be structured as an hourly rate for the contract period, which would then convert to an annual salary upon hiring. The salary range provided is an estimate for the full-time, permanent role. Benefits may vary during the contract phase.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a dynamic sector focused on connecting consumers with brands through data-driven content and technology. Their brands span finance, lifestyle, and general consumer interest, indicating a broad audience reach and a need for diverse content strategies.

Company Size: Launch Potato is a rapidly growing, profitable digital media company. While specific employee numbers aren't provided in the raw data, their remote-first team spanning "over 15 countries" suggests a substantial global presence, likely exceeding 200 employees and potentially reaching several hundred.

Founded: Launch Potato was founded with a mission to be "The Discovery and Conversion Company." Their emphasis on profitable growth, speed, ownership, and measurable impact points to a culture that values agility, accountability, and results.

Team Structure:

• The UX team is likely integrated within product or marketing departments, working closely with product managers, engineers, and performance marketers.

• Reporting structure will likely be to a Head of Product, Director of UX, or a similar senior leadership role within the product development or growth teams.

Methodology:

• Data-driven decision-making is central, with a strong emphasis on analytics, A/B testing, and user behavior analysis to inform design.

• Agile methodologies are likely employed for product development and experimentation, allowing for rapid iteration and deployment.

• A focus on "speed, ownership, and measurable impact" suggests a culture that encourages proactive problem-solving and accountability for outcomes.

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company culture is described as "high-growth, high-performance," emphasizing speed, ownership, and measurable impact. This is highly relevant for a performance UX designer, as it means their work will be directly tied to business results and measured accordingly. The remote-first nature also implies a need for strong communication and self-management skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX Designer, indicating a high level of individual contribution and expertise. It's a role that requires not just execution but also strategic input, project leadership, and the ability to mentor others. In the context of Revenue Operations or GTM, this senior individual contributor role directly impacts conversion funnels and revenue generation through optimized user experiences.

Reporting Structure: The Senior UX Designer will likely report to a Director of UX, Head of Product, or a similar senior leader responsible for product design and user experience strategy. They will collaborate extensively with Product Managers, Engineers, Data Analysts, and Marketing leads.

Operations Impact: The Senior UX Designer's impact is directly tied to revenue generation and customer acquisition. By optimizing conversion rates, improving user engagement, and enhancing the overall user journey on Launch Potato's digital properties, this role directly contributes to the company's "Discovery and Conversion Company" mission and its financial performance. Their work is critical in maximizing the ROI of marketing efforts and website traffic.

Growth Opportunities:

• Specialization: Deepen expertise in CRO, performance marketing UX, or specific product areas.

• Leadership: Transition into a UX Lead or Manager role, overseeing a team of designers and setting design direction.

• Product Strategy: Move into a Product Manager role, leveraging UX expertise to define product vision and strategy.

• Cross-functional Advancement: Explore roles in growth marketing, product marketing, or data analysis where UX insights are highly valued.

• Continuous Learning: Access to industry conferences, workshops, and online courses focused on UX, CRO, and digital media trends.

📝 Enhancement Note: The growth path for a Senior UX Designer within a performance-focused company like Launch Potato is typically towards leadership (team lead, manager) or deepening specialization in areas like CRO or growth design. The "Contract to Hire" aspect also presents an opportunity to prove oneself for long-term career development within the company.

🌐 Work Environment

Office Type: This is a remote-first position. Launch Potato has a global, remote-first team, meaning there is no central office that this role is tied to.

Office Location(s): While the company is headquartered in South Florida, this role is specifically noted as "Ottawa, Canada (remote)." This implies the company may have established remote hiring practices or a presence in Canada, but the work itself will be performed remotely from the candidate's location within or near Ottawa.

Workspace Context:

• The work environment is highly independent and self-directed, requiring strong self-discipline and time management skills.

• Collaboration will primarily occur through digital tools such as Slack, Zoom, and project management software.

• Access to robust design tools and potentially a company-provided stipend for home office setup are likely.

Work Schedule:

• The role is expected to be full-time (approx. 40 hours/week).

• While remote, candidates may need to align with core business hours for collaboration, especially with teams in different time zones. The "Ottawa, Canada" designation suggests alignment with the Eastern Time Zone (America/Toronto).

📝 Enhancement Note: The remote-first nature requires explicit mention of the need for strong communication, self-management, and comfort with digital collaboration tools. The "Ottawa, Canada (remote)" designation is specific and suggests a preference for candidates within that geographic region for potential, albeit infrequent, in-person team gatherings or compliance reasons.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: A more in-depth session with hiring managers or senior designers to review your portfolio. Be prepared to walk through your case studies, explaining your design process, rationale, and the impact of your work, especially regarding CRO and data-driven decisions.

• Skills Assessment/Challenge: You may be given a design challenge or a take-home assignment related to optimizing a user experience for conversion. This will test your problem-solving skills, design thinking, and ability to apply data to design.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, or other stakeholders to assess collaboration skills and understanding of business objectives.

• Final Interview: A discussion with senior leadership to confirm fit, discuss career aspirations, and finalize terms.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the problem, your role, the solutions implemented, and most importantly, the measurable results (e.g., "Increased CVR by 15%", "Reduced bounce rate by 10%").

• Focus on CRO: Highlight projects where your UX decisions directly led to improved conversion rates, lead generation, or revenue.

• Data Storytelling: Be prepared to explain how you used data (analytics, heatmaps, user recordings, A/B test results) to inform your design choices and validate your hypotheses.

• Figma Mastery: Showcase your proficiency in Figma, demonstrating complex prototyping, component usage, and collaboration features.

• Conciseness: Be ready to present your most impactful work efficiently, focusing on the key takeaways and your specific contributions.

Challenge Preparation:

• Understand the Goal: If given a challenge, first clarify the objective – is it to improve conversion, user engagement, or something else?

• Data-Driven Approach: Assume data is available or can be simulated. Explain how you would gather and use data to inform your design decisions.

• Iterative Design: Demonstrate an understanding of A/B testing and iteration as part of the design process. Outline potential test variations.

• Clear Communication: Present your solution clearly, justifying your design choices and their potential impact on business metrics.

📝 Enhancement Note: Given the performance-oriented nature of the role, the interview process will heavily scrutinize the candidate's ability to demonstrate quantifiable results and a data-driven approach to UX design. The portfolio is the primary vehicle for showcasing this.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and UI design. Mastery is a key requirement.

• Adobe Creative Suite: Including Photoshop and Illustrator for asset creation and manipulation.

• Prototyping Tools: Beyond Figma, familiarity with tools like InVision, Axure, or similar for advanced prototyping may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Proficiency with tools like Google Analytics, Adobe Analytics, or similar for tracking user behavior and performance metrics.

• Heatmapping & User Recording Tools: Experience with tools such as Hotjar, Crazy Egg, FullStory, or similar for understanding user interactions.

• A/B Testing Platforms: Hands-on experience with tools like Optimizely, VWO (Visual Website Optimizer), Google Optimize, or internal experimentation platforms.

CRM & Automation:

• While not explicitly mentioned as a primary tool for the designer, understanding how UX impacts CRM data flow or lead capture forms is beneficial. Familiarity with systems like Salesforce, HubSpot, or Marketo at a conceptual level could be advantageous for understanding the broader GTM context.

• Project Management: Tools like Jira, Asana, Trello, or Monday.com for managing design tasks and collaborating with development teams.

📝 Enhancement Note: The emphasis on Figma and A/B testing tools is critical. The candidate must demonstrate not just proficiency but also strategic application of these tools to drive conversion and revenue.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, where design choices are validated by data and user insights, not just intuition.

• Measurable Impact: A strong focus on delivering tangible results that contribute to business objectives, particularly revenue and conversion metrics.

• Speed & Agility: A culture that values moving fast, experimenting, and iterating quickly to adapt to market changes and optimize performance.

• Ownership & Accountability: Individuals are empowered to take ownership of their projects and are accountable for the outcomes they deliver.

• Collaboration: A commitment to working effectively across teams (design, product, engineering, marketing) to achieve shared goals.

• Continuous Improvement: An ongoing effort to refine processes, enhance skills, and drive better performance through experimentation and learning.

Collaboration Style:

• Highly collaborative, with a strong emphasis on cross-functional teamwork between design, product, engineering, and marketing.

• Communication is expected to be clear, concise, and frequent, utilizing digital tools effectively.

• A feedback-rich environment where constructive critique is welcomed and used for improvement.

• Designers are expected to be proactive in engaging with stakeholders to ensure alignment and gather necessary input for design decisions.

📝 Enhancement Note: The company values align directly with the requirements of a performance-focused UX designer. The emphasis on data, speed, and measurable impact means the candidate must be comfortable in a results-oriented, agile environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Performance Goals: Effectively designing experiences that delight users while simultaneously driving aggressive conversion and revenue targets can be a significant challenge.

• Rapid Experimentation Cycles: Keeping up with the pace of A/B testing and iteration required in a high-performance marketing environment can be demanding.

• Data Interpretation Complexity: Extracting actionable insights from large volumes of behavioral data and translating them into effective design solutions requires strong analytical skills.

• Remote Collaboration Dynamics: Maintaining strong communication and collaboration within a distributed, remote-first team requires proactive effort and excellent digital communication skills.

• Navigating Technical Constraints: Ensuring design feasibility and efficient implementation within development timelines and technical limitations.

Learning & Development Opportunities:

• Deep Dive into CRO: Opportunities to become a subject matter expert in Conversion Rate Optimization strategies and tactics.

• Advanced Data Analytics: Develop deeper skills in behavioral analytics, user journey mapping, and A/B test analysis.

• Performance Marketing UX: Gain specialized knowledge in designing for lead generation, affiliate marketing, and other performance-driven channels.

• Cross-functional Exposure: Learn from and collaborate with experts in product management, engineering, and growth marketing.

• Leadership Development: Potential to grow into team lead or management roles, guiding design strategy and mentoring other designers.

📝 Enhancement Note: The challenges highlight the demanding nature of a performance-focused role, requiring adaptability and a strong analytical mindset. The growth opportunities are significant for someone looking to specialize in this niche and advance their career.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a conversion rate through UX design. What was your process, what data did you use, and what were the results?" (Focus on quantifiable outcomes and data-driven methodology).

• "How do you approach designing for users who are primarily motivated by a specific offer or lead generation goal, rather than broad usability?" (Highlight understanding of performance marketing psychology).

• "Walk us through your process for identifying underperforming user experiences on a website. What tools and metrics would you prioritize?" (Demonstrate analytical and diagnostic skills).

Company & Culture Questions:

• "How do you see your role contributing to Launch Potato's mission as 'The Discovery and Conversion Company'?" (Connect your skills to the company's strategic goals).

• "Describe your experience working in a remote-first or distributed team environment. What are your strategies for effective collaboration and communication?" (Highlight self-management and communication prowess).

Portfolio Presentation Strategy:

• Structure: For each case study, clearly outline: Problem Statement, Your Role, Target Audience, Design Process (Research, Ideation, Design, Testing), Key Design Decisions, Measurable Results (with specific numbers), and Key Learnings/Next Steps.

• Data Visualization: Use charts and graphs to present A/B test results and performance metrics clearly.

• Highlight Impact: Emphasize the direct business impact of your design work. Use phrases like "This led to a X% increase in..." or "We optimized Y by Z%."

• Tool Proficiency: Briefly mention the tools used (Figma, analytics platforms, A/B testing tools) within the context of your process.

• Conciseness: Practice presenting your key projects within the allotted time, focusing on the most impactful and relevant examples.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven approach, quantifiable results, and an understanding of performance marketing objectives. The portfolio is the primary tool for this.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Greenhouse application link provided.

• Tailor Your Resume: Ensure your resume clearly highlights your 8+ years of UX/UI experience in performance marketing, lead generation, and CRO. Quantify your achievements with specific metrics (CVR, RPS improvements) and list proficiency in Figma, Adobe Creative Suite, and A/B testing tools.

• Curate Your Portfolio: Select 3-5 of your most impactful projects that directly demonstrate your ability to drive conversion and revenue. Each case study should clearly articulate the problem, your data-informed process, the solutions implemented, and the measurable outcomes. Ensure your portfolio showcases your Figma skills and ability to translate data into design.

• Prepare Your Narrative: Be ready to articulate your design process, your understanding of performance marketing principles, and how you use data to inform your decisions during interviews. Practice presenting your portfolio case studies concisely and effectively, focusing on quantifiable results.

• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their mission as "The Discovery and Conversion Company." Consider how your UX skills can directly contribute to their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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