Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Launch Potato

Location: Quebec, Canada (remote)

Job Type: Contract to Hire

Category: UX/UI Design, Performance Marketing Operations

Date Posted: 2026-01-05

Experience Level: 8+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences for web properties.

• Lead end-to-end design projects, from concept and ideation to high-fidelity prototypes and developer hand-off, validated by A/B test results and user insights.

• Analyze behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to generate UX insights and inform design direction.

• Proactively identify and improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative data.

• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization for enhanced experimentation velocity and design scalability.

📝 Enhancement Note: While the role is Senior UX Designer, the core responsibilities and required experience strongly align with Revenue Operations and Conversion Rate Optimization (CRO) functions, particularly in performance marketing. The emphasis on "measurable revenue and performance gains," "data-informed design," "optimizing key metrics like conversion rate (CVR) and revenue per session (RPS)," and "A/B testing for CRO" positions this role as a critical contributor to the company's Go-To-Market (GTM) operations strategy.

📈 Primary Responsibilities

• Conceptualize, ideate, and deliver complete, test-ready user experiences for Launch Potato's web properties, focusing on conversion rate optimization (CRO) and revenue per session (RPS).

• Independently manage and lead design projects from initial stakeholder alignment and UX strategy development through UI design and post-test iteration.

• Conduct deep-dive analysis of user behavior using tools like heatmaps, user recordings, and analytics platforms to derive actionable UX insights and validate design hypotheses.

• Proactively identify opportunities for UX improvements on underperforming digital assets and propose/execute iterative design solutions to enhance performance.

• Collaborate closely with Product Managers, Engineers, and other stakeholders to ensure design solutions are strategically aligned with business objectives and technically feasible.

• Champion and evangelize design best practices, user-centered design principles, and data-informed decision-making across cross-functional teams.

• Mentor junior designers and team members, fostering a culture of continuous learning and improvement in UX and CRO methodologies.

• Propose and implement improvements to the design process to increase experimentation velocity, design scalability, and overall team efficiency.

• Develop and present design rationale and findings to diverse audiences, including technical teams, product leadership, and executive stakeholders.

📝 Enhancement Note: The responsibilities clearly indicate a focus on driving business outcomes through design, a hallmark of operations-focused roles. The emphasis on "stakeholder alignment," "cross-functional collaboration," and "process improvements" further solidifies this connection to GTM and Revenue Operations.

🎓 Skills & Qualifications

Education:

Experience:

• 8+ years of professional UX/UI design experience, with a significant portion focused on performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Data-Informed Design Expertise: Proven ability to leverage quantitative data (e.g., CVR, RPS, A/B test results, analytics) and qualitative data (e.g., user feedback, heatmaps, user recordings) to inform and validate design decisions.

• CRO Strategy & Execution: Deep understanding of Conversion Rate Optimization principles and hands-on experience in designing and iterating on user flows and interfaces to maximize conversion potential.

• Prototyping & Wireframing Proficiency: Mastery of industry-standard design tools such as Figma, Sketch, or Adobe XD for creating wireframes, user flows, interactive prototypes, and high-fidelity mockups.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design rationale, present findings, and collaborate effectively with cross-functional teams (product, engineering, marketing, analytics).

• Performance Marketing Acumen: Strong understanding of performance marketing principles, lead generation funnels, and the user journey within data-driven digital environments.

• A/B Testing Collaboration: Hands-on experience working with development teams to execute A/B tests, interpret results, and iterate on designs based on performance data.

Preferred Skills:

• User Research & Analysis: Experience conducting user interviews, usability testing, and analyzing behavioral data to uncover user needs and pain points.

• UI Design & Visual Aesthetics: A strong sense of visual design, typography, and branding, with the ability to create aesthetically pleasing and user-friendly interfaces.

• Familiarity with Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms for tracking user behavior and campaign performance.

• Familiarity with Heatmapping & Session Recording Tools: Experience with tools such as Hotjar, Crazy Egg, FullStory, or similar.

• Mentorship & Leadership: Proven ability to mentor junior designers and contribute to the growth of a design team and its processes.

• Agile/Scrum Experience: Familiarity with agile development methodologies and working within sprint cycles.

📝 Enhancement Note: The emphasis on "data-informed design," "CRO strategy," and "performance marketing" strongly links this UX role to operational objectives. The requirement for collaboration with developers on A/B testing and the ability to analyze metrics like CVR and RPS are core to CRO and GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate CRO Impact: Showcase at least 2-3 significant projects where your UX/UI design directly led to measurable improvements in conversion rates, revenue per session, or other key performance indicators (KPIs) relevant to performance marketing or lead generation.

• Data-Driven Design Process: Clearly articulate your design process, emphasizing how you utilized data (analytics, A/B test results, user feedback, heatmaps, session recordings) to inform your design decisions, validate hypotheses, and iterate on solutions.

• End-to-End Project Ownership: Present projects that illustrate your ability to manage the entire design lifecycle, from initial concept and user research through wireframing, prototyping, high-fidelity design, developer hand-off, and post-launch optimization.

• Cross-Functional Collaboration Examples: Include examples or case studies that highlight your collaboration with product managers, engineers, marketing teams, and other stakeholders, demonstrating your ability to align design with business goals and technical constraints.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you have mapped out user journeys, designed efficient user flows, and optimized existing workflows to enhance user experience and drive desired business outcomes.

• System Implementation & Integration: While not a primary system implementer, demonstrate an understanding of how UX/UI design integrates with marketing automation platforms, CRM systems, and web analytics tools to ensure cohesive data flow and user tracking.

• Measurement & Performance Analysis: Detail your approach to defining success metrics for design initiatives, tracking performance post-launch, and conducting A/B tests to validate design hypotheses and drive continuous improvement.

📝 Enhancement Note: For a role focused on CRO and performance marketing, the portfolio is the primary mechanism for demonstrating operational impact. The emphasis on "measurable improvements," "data utilization," and "end-to-end ownership" directly aligns with operational expectations for driving tangible business results.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: CAD $100,000 - $130,000 annually (for a Senior UX Designer with 8+ years of specialized experience in performance marketing/CRO in Quebec, Canada).

• Methodology: This estimate is based on industry benchmarks for senior-level UX/UI designers in Canada, with specific adjustments for the high-demand expertise in performance marketing and CRO. Research from sources like Glassdoor, LinkedIn Salary, and industry-specific salary guides for tech and design roles in Quebec was consulted. The "Contract to Hire" nature may also influence the hourly rate during the contract phase, potentially aligning with the upper end of this annual range if converted to permanent employment.

Benefits:

• Contract to Hire Conversion: Opportunity for full-time employment with a comprehensive benefits package upon successful completion of the contract period.

• Health & Wellness: Access to health, dental, and vision insurance (details to be confirmed upon conversion to full-time).

• Paid Time Off: Generous PTO, including vacation days, sick leave, and public holidays (details to be confirmed upon conversion to full-time).

• Remote Work Stipend: Potential for a stipend to support home office setup and ongoing remote work expenses.

• Professional Development: Opportunities for training, workshops, and conferences to enhance UX, CRO, and performance marketing skills.

• Global Team Collaboration: Exposure to a diverse, international team and a high-performance culture.

Working Hours:

• Standard full-time hours, approximately 40 hours per week.

• Flexibility in daily scheduling may be offered, provided core business hours and team collaboration needs are met, especially considering the remote, international team structure.

📝 Enhancement Note: Given the "Contract to Hire" status and remote nature, benefits are likely to be more robust upon conversion to full-time. The salary range is an estimation for a senior role in Quebec, Canada, considering specialized CRO/performance marketing experience.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Performance Marketing, Lead Generation, Consumer Technology. Launch Potato operates within the competitive digital media landscape, focusing on content creation and distribution that drives consumer engagement and facilitates connections with leading brands.

Company Size: Launch Potato is a growing company with a remote-first team spanning over 15 countries. While specific employee numbers aren't provided, the description suggests a dynamic, high-growth environment that values agility and measurable impact. The remote-first model indicates a distributed workforce and a reliance on strong asynchronous communication and digital collaboration tools.

Founded: The founding date is not specified, but the company is described as profitable and having established brands like FinanceBuzz, All About Cookies, and OnlyInYourState, suggesting a mature yet still growth-oriented organization.

Team Structure:

• Cross-functional Collaboration: The role emphasizes close collaboration with Product Managers, Engineers, and other stakeholders, indicating a highly integrated, cross-functional team structure common in agile development environments.

• Remote-First Dynamics: The team operates remotely across multiple countries, necessitating strong communication protocols, asynchronous workflows, and reliance on digital collaboration platforms.

• Performance-Oriented Hierarchy: The culture is described as "high-performance" where "speed, ownership, and measurable impact drive success." This suggests a results-driven environment where individual contributions to business outcomes are highly valued.

Methodology:

• Data-Driven Decision Making: The company's mission as "The Discovery and Conversion Company" and the role's focus on "data-informed design" and "CRO-optimized user experiences" highlight a strong reliance on data analytics and performance metrics to guide strategy and execution.

• Agile Experimentation: The mention of "A/B test results" and "experimentation velocity" points to an agile approach that embraces continuous testing and iteration to optimize performance.

• Ownership and Impact: The culture prioritizes "ownership" and "measurable impact," suggesting that individuals are empowered to take initiative and are accountable for driving tangible business results.

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company culture is heavily geared towards measurable results, speed, and data-driven decision-making, which are core tenets of operations roles. This UX position is expected to contribute directly to these operational goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level, indicating significant autonomy, responsibility for leading projects, and the expectation of contributing strategically to business outcomes. In an operations context, this seniority implies not just design execution but also process improvement, mentorship, and strategic input into how design impacts revenue and conversion funnels.

Reporting Structure: The Senior UX Designer will likely report to a Head of Design, a Product Lead, or a Director of Engineering/Product within a cross-functional team. The role requires close collaboration with Product, Engineering, and potentially Marketing/Analytics teams, suggesting a matrixed reporting or strong peer-level collaboration structure.

Operations Impact: The primary impact of this role is directly on revenue and business performance. By optimizing user experiences for conversion and revenue per session, the Senior UX Designer will directly contribute to Launch Potato's success as "The Discovery and Conversion Company." This involves translating business goals into user-centric designs that drive tangible financial results, making it a critical function within the broader GTM and Revenue Operations framework.

Growth Opportunities:

• Leadership in UX/CRO: Potential to grow into a Lead UX Designer role, managing a team or a specific product area, and further specializing in CRO strategy and execution.

• Transition to Product Management: The blend of strategic thinking, data analysis, and cross-functional collaboration could provide a strong foundation for transitioning into a Product Management role, especially in a product-led growth environment.

• Specialization in Performance Marketing Operations: Opportunity to deepen expertise in performance marketing, lead generation, and the operational aspects of conversion optimization, potentially leading to roles focused purely on GTM operations strategy.

• Process Improvement Leadership: Taking the lead on refining and optimizing design and experimentation processes across the organization, contributing to operational efficiency.

• Mentorship and Team Development: Formalizing mentorship responsibilities and contributing to building a high-performing design and operations function.

📝 Enhancement Note: The growth path highlights opportunities that bridge design expertise with operational leadership, emphasizing contribution to business outcomes and process improvement, which are key aspects of operations careers.

🌐 Work Environment

Office Type: Launch Potato operates on a remote-first model. This means there isn't a traditional office environment where this role is based. Instead, it's a distributed team working from various locations.

Office Location(s): While headquartered in South Florida, the team spans over 15 countries. This specific role is designated for Quebec, Canada, but operates remotely within that region. This implies adherence to local Canadian employment laws and potentially regional collaboration times.

Workspace Context:

• Digital Collaboration Hub: The work environment is primarily digital, relying heavily on collaboration tools such as Slack, Zoom, Google Workspace, Figma, and project management software (e.g., Jira, Asana).

• Asynchronous Communication Emphasis: Given the global distribution, effective asynchronous communication is crucial. This requires clear documentation, well-defined tasks, and the ability to work independently.

• Performance-Focused Culture: The environment is geared towards high performance, speed, and measurable impact, meaning that collaboration is often task-oriented and focused on achieving specific outcomes.

Work Schedule:

• Approximately 40 hours per week.

• While a standard work week is expected, the remote-first nature and international team may offer some flexibility in daily start/end times, provided that core collaboration hours and project deadlines are met. Communication across time zones will be a key aspect of the schedule.

📝 Enhancement Note: The remote-first, globally distributed nature of Launch Potato requires a self-disciplined and highly communicative approach, aligning with the operational need for efficient, remote task management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and understanding of the role's performance-oriented nature.

• Portfolio Review & Design Challenge: This is a critical stage. Candidates will likely present their portfolio, focusing on projects that demonstrate data-informed design, CRO impact, and end-to-end ownership. A take-home design challenge or a live collaborative design exercise may be assigned to assess problem-solving skills, design process, and ability to work with given constraints and metrics.

• Stakeholder/Team Interviews: Interviews with Product Managers, Engineers, and potentially other designers or marketing leads to evaluate collaboration skills, communication style, strategic thinking, and understanding of performance marketing principles.

• Hiring Manager Interview: A final interview, likely with the hiring manager, to discuss overall fit, career aspirations, and deeper dive into strategic contributions and leadership potential.

Portfolio Review Tips:

• Quantify Your Impact: For each project, clearly state the problem, your role, the solution, and most importantly, the measurable results (e.g., "Increased conversion rate by 15%," "Reduced bounce rate by 10%," "Generated X% more qualified leads"). Use specific numbers and metrics.

• Highlight Data & CRO: Explicitly showcase how you used data (analytics, A/B testing, user feedback) to inform your design decisions and achieve CRO goals. Dedicate sections to explain your process for hypothesis generation and validation.

• Demonstrate End-to-End Ownership: Walk through your entire design process for at least one or two key projects, from initial research and ideation to final implementation and iteration.

• Tailor to Performance Marketing: Emphasize projects conducted within performance marketing, lead generation, or similar data-driven environments. Show an understanding of user funnels, conversion paths, and key performance indicators (KPIs) in these contexts.

• Be Ready to Discuss Process Improvements: Prepare to talk about how you have improved design workflows, increased experimentation velocity, or enhanced design scalability in previous roles.

Challenge Preparation:

• Understand the Business Context: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and their business model (digital media, lead generation, performance marketing). Understand their target audience and key objectives.

• Focus on Metrics: Be prepared to discuss how you would measure the success of your design solutions. Consider metrics beyond just usability, such as conversion rates, revenue per session, lead quality, and customer acquisition cost (CAC).

• Simulate Collaboration: If the challenge involves collaboration, practice articulating your thought process clearly and concisely, and be open to feedback and alternative ideas.

• Prioritize and Justify: If given a broad problem, practice prioritizing solutions based on potential impact and feasibility, and be ready to justify your choices with data-informed reasoning.

📝 Enhancement Note: The interview process heavily emphasizes demonstrating tangible business impact through design, a critical expectation for operations-adjacent roles. Portfolio preparation should focus on quantifiable results and a data-driven approach.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (mastery required), Sketch, Adobe XD.

• Wireframing & Mockups: Figma, Sketch, Adobe XD.

• Adobe Creative Suite: Photoshop, Illustrator (for asset creation and manipulation).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar platforms for tracking user behavior, conversion funnels, and campaign performance.

• Data Visualization/Dashboarding: Tableau, Power BI, Looker Studio (or similar) for analyzing and presenting performance data.

• Heatmapping & Session Recording Tools: Hotjar, Crazy Egg, FullStory, Microsoft Clarity, or similar for qualitative user behavior analysis.

CRM & Automation:

• CRM Systems: Familiarity with CRM platforms like Salesforce, HubSpot, or similar, understanding how UX/UI design impacts lead flow and customer data within these systems.

• Marketing Automation: Understanding of how UX/UI integrates with marketing automation tools (e.g., HubSpot, Marketo, Pardot) for email campaigns, landing pages, and lead nurturing.

• A/B Testing Platforms: Optimizely, VWO (Visual Website Optimizer), Google Optimize, or in-house A/B testing frameworks for experimentation.

📝 Enhancement Note: While primarily a design role, proficiency with analytics, A/B testing tools, and an understanding of how UX integrates with CRM/marketing automation are crucial for demonstrating operational impact and data-informed decision-making.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results, with a focus on conversion rates, revenue, and other key performance indicators. Decisions are driven by data and their potential to impact business outcomes.

• Data-Centric: Reliance on quantitative and qualitative data to inform strategy, validate hypotheses, and measure success. A culture that values insights derived from analytics, A/B testing, and user behavior.

• Ownership & Accountability: Individuals are expected to take full ownership of their projects and outcomes, demonstrating initiative and accountability for driving success.

• Agile & Iterative: A commitment to rapid experimentation, continuous improvement, and learning from both successes and failures. Processes are designed for speed and adaptability.

• Collaborative & Transparent: A culture that fosters open communication and collaboration across departments, with a focus on shared goals and transparent decision-making.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on working collaboratively with product, engineering, marketing, and analytics teams to ensure alignment and achieve shared objectives. Designers are seen as integral parts of product development and GTM strategies.

• Data-Driven Feedback Loops: Collaboration often involves sharing and discussing data insights, A/B test results, and user feedback to collectively refine strategies and designs.

• Mentorship and Knowledge Sharing: A culture that encourages senior members to mentor others and for team members to share best practices, particularly around UX, CRO, and performance optimization.

📝 Enhancement Note: The company's values and collaboration style are deeply aligned with operational principles, focusing on measurable impact, data, and cross-functional teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Aggressive Performance Goals: The primary challenge will be to create user experiences that are both highly effective for conversion and revenue generation while remaining user-friendly and ethical, avoiding overly aggressive or manipulative tactics.

• Navigating a Fast-Paced, Remote Environment: Adapting to a remote-first, globally distributed team requires strong self-discipline, proactive communication, and the ability to manage projects effectively without constant in-person oversight.

• Interpreting Complex Data Sets: Synthesizing insights from various data sources (analytics, A/B tests, heatmaps, user feedback) to inform design decisions can be complex and requires strong analytical skills.

• Driving Design Adoption and Iteration: Convincing stakeholders and ensuring buy-in for design changes, especially when they involve significant iteration based on A/B testing, requires strong communication and advocacy skills.

Learning & Development Opportunities:

• Deep Specialization in CRO: Gain in-depth expertise in conversion rate optimization strategies, A/B testing methodologies, and performance marketing design principles.

• Advanced Data Analysis Skills: Opportunity to hone skills in analyzing user behavior data, interpreting A/B test results, and leveraging analytics tools for strategic decision-making.

• Leadership and Mentorship: Develop leadership capabilities by mentoring junior designers and contributing to the growth and refinement of the company's design and CRO processes.

• Exposure to Diverse Digital Media Brands: Work with a portfolio of established digital media brands, gaining experience in different market segments and user acquisition strategies.

• Agile Experimentation Mastery: Become proficient in rapid prototyping, iterative design, and continuous experimentation within a high-growth digital media company.

📝 Enhancement Note: The challenges and growth opportunities are framed around developing specialized skills in performance-driven design and operations, with a clear path for career advancement through specialization and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a conversion rate or revenue metric. What was your process, and what were the results?" (Focus on quantifying impact, detailing data sources, and explaining your design rationale.)

• "How would you approach designing a landing page for a new lead generation campaign for [Brand X]? What data would you seek, and what would be your key design considerations?" (Test your understanding of performance marketing funnels and data-informed design.)

• "Imagine an A/B test you ran yielded inconclusive results. How would you proceed to gather more insights or refine your hypothesis?" (Assess your problem-solving skills and iterative approach to CRO.)

Company & Culture Questions:

• "What do you know about Launch Potato and our brands (FinanceBuzz, All About Cookies, OnlyInYourState)? How do you see your UX skills contributing to our mission as 'The Discovery and Conversion Company'?" (Demonstrate your research and understanding of their business model.)

• "Describe your experience working in a remote-first, globally distributed team. What strategies do you use to ensure effective collaboration and communication?" (Highlight your adaptability and remote work experience.)

Portfolio Presentation Strategy:

• Lead with Impact: Start your presentation by highlighting your most impactful projects, focusing on quantifiable results (e.g., "This project increased conversion rate by X%").

• Tell a Story: For each project, clearly articulate the problem, your role, your process (emphasizing data and CRO), your solution, and the final outcome.

• Be Data-Centric: Whenever possible, use charts, graphs, and specific numbers to illustrate your design's performance and impact.

• Explain Your 'Why': Clearly articulate the rationale behind your design decisions, linking them directly to user insights, data, and business goals.

• Prepare for Deep Dives: Be ready to answer detailed questions about your process, tools, and the specific challenges you faced in each project.

📝 Enhancement Note: Interview preparation should focus on demonstrating a data-driven, results-oriented approach that directly contributes to business and operational objectives, not just aesthetic design.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your application through the provided Greenhouse link.

• Curate Your Portfolio for Impact: Select 2-3 projects that most strongly demonstrate your experience in performance marketing, lead generation, or CRO. Ensure each project clearly quantifies the business impact (e.g., % increase in CVR, RPS, or lead volume) and details your data-informed design process.

• Optimize Your Resume: Tailor your resume to highlight keywords such as "Conversion Rate Optimization (CRO)," "Performance Marketing," "Data-Informed Design," "A/B Testing," "Figma," "User Experience (UX)," "User Interface (UI)," and specific metrics you've influenced.

• Prepare Your Design Narrative: Practice presenting your portfolio projects, focusing on storytelling that emphasizes problem, process (with data), solution, and measurable results. Be ready to discuss your collaborative approach and any process improvements you've implemented.

• Research Launch Potato's Brands: Thoroughly review FinanceBuzz, All About Cookies, and OnlyInYourState. Understand their target audiences, content strategies, and potential conversion points to articulate how your UX skills align with their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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