Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Launch Potato

Location: Victoria, Canada (remote)

Job Type: Contract to Hire

Category: UX/UI Design, Conversion Rate Optimization (CRO)

Date Posted: 2026-01-05T06:57:39

Experience Level: 8+ years (Senior)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of data-informed, conversion rate-optimized (CRO) user experiences that significantly boost revenue and performance metrics across Launch Potato's digital properties.

• Independently manage the full design lifecycle for key initiatives, from initial concept and ideation through to high-fidelity prototyping, developer handoff, and post-test iteration.

• Leverage deep analytical skills to interpret user behavior data, key performance indicators (KPIs) such as Conversion Rate (CVR) and Revenue Per Session (RPS), heatmaps, and user recordings to validate design hypotheses and inform strategic direction.

• Proactively identify and address underperforming user experiences through iterative design and CRO strategies, utilizing both qualitative and quantitative insights to drive continuous improvement.

• Champion design best practices, mentor team members, and contribute to the evolution of the UX strategy and design processes within a high-performance culture.

📝 Enhancement Note: This role is explicitly focused on performance marketing and lead generation, emphasizing data-driven design and direct impact on revenue metrics. The "Contract to Hire" status suggests an evaluation period to assess fit and performance before transitioning to a permanent role.

📈 Primary Responsibilities

• Develop and deliver complete, test-ready user experiences, meticulously documenting design rationale, A/B test results, and user insights to support product development.

• Lead cross-functional design projects from inception, including stakeholder alignment, comprehensive UX strategy development, UI design, and seamless integration with development teams.

• Analyze user behavioral data and key performance metrics (CVR, RPS) using tools like heatmaps and session recordings to generate actionable UX insights and validate design decisions.

• Proactively propose and implement iterative UX and CRO improvements for underperforming digital assets, ensuring alignment with business objectives and user needs.

• Foster strong collaborative relationships with product managers, engineers, and other stakeholders to ensure all design solutions are aligned with overarching business goals and technical feasibility.

• Act as a design evangelist within the organization, mentoring peers on design best practices and contributing to the strategic direction of UX initiatives.

• Identify opportunities to enhance the design process, proposing and implementing improvements that increase experimentation velocity and design scalability across the organization.

📝 Enhancement Note: The responsibilities highlight a proactive approach to design, emphasizing ownership and impact. The expectation to "champion and mentor" suggests a senior-level individual contributor role with leadership potential within the design function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of UX principles, human-computer interaction, and conversion optimization strategies is essential.

Experience: A minimum of 8+ years of progressive UX/UI design experience is required, with a significant emphasis on performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• UX/UI Design Expertise: Proven ability to create intuitive, user-centered designs from concept to high-fidelity prototypes.

• Data-Informed Design: Deep understanding and practical application of data analysis to inform design decisions, focusing on optimizing key metrics like CVR and RPS.

• Conversion Rate Optimization (CRO): Hands-on experience implementing CRO strategies and A/B testing methodologies to drive measurable improvements in user conversion.

• Prototyping Tools: Mastery of Figma or comparable wireframing and prototyping software.

• Design Software Proficiency: Fluency with the Adobe Creative Suite (e.g., Photoshop, Illustrator).

• A/B Testing Collaboration: Practical experience working with development teams to execute and analyze A/B tests.

• Communication & Presentation: Exceptional ability to articulate design rationale and strategy to both technical and non-technical stakeholders.

• Analytical Thinking: Strong skills in interpreting user data, behavioral analytics, and performance metrics.

Preferred Skills:

• Experience with user research methodologies, including usability testing, user interviews, and surveys.

• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics) for performance tracking.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience in the digital media or publishing industry.

• Demonstrated ability to mentor junior designers.

📝 Enhancement Note: The requirements strongly emphasize practical, results-oriented experience over academic qualifications, aligning with the company's "measurable impact" culture. The specific mention of Figma and Adobe Creative Suite indicates core tool requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Data-Driven Case Studies: Showcase at least 2-3 detailed case studies demonstrating your ability to use data (e.g., CVR, RPS, user behavior) to inform UX/UI design decisions and drive measurable improvements.

• CRO Project Examples: Include specific examples of landing pages, user flows, or features where you implemented CRO strategies and conducted A/B testing, clearly outlining the problem, your solution, and the quantifiable results.

• Prototyping & Wireframing: Provide examples of high-fidelity prototypes and wireframes created in Figma (or a similar tool) that illustrate your design process and attention to detail.

• Developer Handoff Artifacts: Include samples of design specifications or documentation provided to developers, demonstrating clarity and completeness for seamless implementation.

• Iterative Design Process: Highlight projects where you iterated on designs based on user feedback, A/B test results, or performance data, showing a cycle of continuous improvement.

Process Documentation:

• Candidates are expected to articulate their design process clearly, including how they approach:

  • User research and insight generation.

  • Ideation and concept development.

  • Wireframing, prototyping, and UI design.

  • Collaboration with development and product teams.

  • A/B testing setup, execution, and analysis.

  • Post-launch performance monitoring and iteration.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating a direct impact on business metrics (CVR, RPS) through data-informed design and CRO. This is a critical differentiator for this role.

💵 Compensation & Benefits

Salary Range: For a Senior UX Designer in Victoria, Canada, with 8+ years of specialized experience in performance marketing and CRO, the estimated annual salary range is CAD $100,000 - $140,000. This estimate is based on industry benchmarks for senior design roles in Canada, adjusted for the specific niche of performance marketing and CRO expertise, and considering the remote nature of the position which may broaden the competitive talent pool.

Benefits (for Contract to Hire conversion):

• Comprehensive Health & Dental Insurance: Covering medical, dental, and vision care for employees and dependents.

• Retirement Savings Plan: Matching contributions to a registered retirement savings plan (e.g., RRSP).

• Paid Time Off: Generous vacation days, sick leave, and statutory holidays.

• Professional Development: Budget for conferences, workshops, online courses, and certifications relevant to UX, CRO, and digital marketing.

• Remote Work Stipend: Potential allowance for home office setup and ongoing remote work expenses.

• Performance Bonuses: Eligibility for bonuses tied to individual and company performance, particularly linked to revenue and conversion metric improvements.

Working Hours: The standard working hours for this role are 40 hours per week. While the position is remote, candidates are expected to maintain consistent availability during core business hours to facilitate collaboration with global teams, particularly those in North American time zones. Flexibility may be offered, but proactive communication regarding availability is key.

📝 Enhancement Note: The salary range is an estimate for a full-time role post-conversion. Contract rates would typically be higher on an hourly or daily basis. Benefits are listed assuming a successful conversion to a permanent employee.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Performance Marketing, Lead Generation, E-commerce. Launch Potato operates in a dynamic digital landscape, leveraging content and technology to connect consumers with brands, focusing on data-driven strategies for growth.

Company Size: Launch Potato is a growing company with a substantial remote workforce spanning over 15 countries. While specific numbers aren't provided, its reach of 30M+ monthly visitors and multiple established brands suggests a significant operational scale.

Founded: The founding date is not explicitly stated, but the company's current status as a profitable digital media entity with established brands indicates a history of successful growth and market presence.

Team Structure:

• The UX team likely operates within a cross-functional product development structure, collaborating closely with Product Managers, Engineers, Data Analysts, and Marketing teams.

• Reporting lines would typically place the Senior UX Designer under a Head of Product, Design Lead, or a similar senior management role, with direct interaction with various business stakeholders.

Methodology:

• Data-Driven Decision Making: All design and product decisions are heavily influenced by performance metrics, analytics, and A/B testing results.

• Agile Experimentation: A focus on rapid iteration and continuous testing to optimize user experiences and business outcomes.

• Ownership & Accountability: Team members are expected to take full ownership of their projects and drive them to successful, measurable completion.

• Remote-First Collaboration: Tools and processes are optimized for effective communication and collaboration across distributed global teams.

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company culture is clearly defined by its emphasis on high performance, measurable impact, and data-driven decision-making. This environment is ideal for operations professionals who thrive on quantifiable results and proactive problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a senior individual contributor level, requiring substantial experience and the ability to operate with a high degree of autonomy. The focus is on driving direct business impact through UX and CRO expertise.

Reporting Structure: The Senior UX Designer will likely report to a Design Lead, Head of Product, or a similar senior leadership role. They will work closely with product managers, engineers, and marketing teams, forming part of agile, cross-functional squads.

Operations Impact: The Senior UX Designer's impact is directly tied to revenue generation and business growth. By optimizing conversion rates and user experiences, they directly influence key business metrics such as revenue per session, lead generation volume, and overall site performance, contributing significantly to the company's profitability and market position.

Growth Opportunities:

• Leadership in Design: Potential to grow into a Design Lead or Manager role, overseeing a team of designers and shaping the overall UX strategy.

• Specialization Deepening: Opportunity to become a recognized expert in performance marketing UX and CRO, leading advanced experimentation initiatives.

• Cross-Functional Mobility: Potential to transition into Product Management or Strategy roles, leveraging a deep understanding of user behavior and business drivers.

• Mentorship & Training: Continued development through mentoring junior designers and contributing to the company's design knowledge base and training programs.

• Impact Amplification: As the company grows, opportunities to apply UX/CRO expertise to new brands or product lines, increasing overall impact.

📝 Enhancement Note: The growth path emphasizes leadership within design and strategic impact, aligning with the company's high-performance ethos. The role offers significant opportunity for professionals who excel at driving tangible business results.

🌐 Work Environment

Office Type: This is a fully remote position. Launch Potato operates with a "remote-first" philosophy, meaning remote work is not just an accommodation but the primary mode of operation, supported by robust digital collaboration tools and practices.

Office Location(s): While headquartered in South Florida, the team is distributed globally, with remote employees in over 15 countries. This specific role is designated for a candidate in Victoria, Canada, implying potential adherence to local time zones for collaboration.

Workspace Context:

• Global Collaboration: The work environment necessitates strong asynchronous and synchronous communication skills to collaborate effectively with colleagues across different time zones and cultures.

• Digital Tooling: Expect a reliance on a suite of digital collaboration and design tools (Figma, Slack, project management software, etc.) to facilitate seamless workflow and communication.

• Performance-Oriented Culture: The workspace fosters a culture of high performance, autonomy, and accountability, where individuals are empowered to own their work and drive measurable outcomes.

• Cross-Functional Interaction: Frequent interaction with diverse teams—product, engineering, marketing, data—providing broad exposure and opportunities for collaborative problem-solving.

Work Schedule: The role requires approximately 40 hours per week. While remote, maintaining consistent availability during core North American business hours is crucial for effective team collaboration. This schedule supports focused work periods for design tasks alongside scheduled meetings and collaborative sessions.

📝 Enhancement Note: The remote-first environment requires strong self-discipline, proactive communication, and proficiency with digital collaboration tools. The focus on core business hours indicates a need for structured availability despite the remote nature.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess overall fit, experience, and alignment with the company's culture and role requirements.

• Portfolio Review & Technical Interview: A dedicated session where candidates present their portfolio, focusing on 2-3 key projects that demonstrate data-informed design, CRO expertise, and measurable impact. Expect in-depth questions about design decisions, process, and outcomes.

• Design Challenge/Case Study: Candidates may be given a take-home assignment or a live exercise to solve a specific UX problem relevant to performance marketing or lead generation, requiring them to apply data analysis and CRO principles.

• Cross-Functional Interviews: Meetings with potential collaborators (e.g., Product Manager, Lead Engineer) to assess communication style, collaboration skills, and ability to integrate design into the broader product development process.

• Hiring Manager Interview: A final discussion with the hiring manager to delve deeper into strategic thinking, leadership potential, and cultural fit.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the problem, your role, the design solutions, and the quantifiable results achieved (e.g., "Increased CVR by 15%", "Reduced bounce rate by 10%", "Improved RPS by $X").

• Highlight the "Why": Explain the rationale behind your design decisions, emphasizing how they were informed by data, user insights, or CRO principles.

• Showcase Your Process: Detail your design process, including research, ideation, prototyping, testing, and iteration. Use visuals to illustrate key stages.

• Focus on Relevance: Prioritize projects that directly relate to performance marketing, lead generation, or CRO. If these are scarce, draw parallels from other data-driven design experiences.

• Be Prepared for Deep Dives: Anticipate detailed questions about your choices, challenges faced, and how you overcame them.

Challenge Preparation:

• Understand the Metrics: Familiarize yourself with key performance marketing and CRO metrics (CVR, RPS, CPA, LTV, bounce rate, time on page).

• Think Data-First: Approach any challenge with a data-driven mindset. Identify what data you'd need, how you'd analyze it, and what hypotheses you'd test.

• Prioritize Impact: Focus on solutions that are likely to have the most significant positive impact on business objectives.

• Communicate Clearly: Practice articulating your thought process and design rationale concisely and persuasively.

📝 Enhancement Note: The interview process strongly emphasizes portfolio demonstration of quantifiable impact and data-driven decision-making. Candidates should prepare to showcase specific results and articulate their CRO and performance marketing design expertise.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and UI design. Mastery is a key requirement.

• Adobe Creative Suite: Proficiency with tools like Photoshop and Illustrator for asset creation and manipulation.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools (e.g., InVision, ProtoPie) may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms for tracking user behavior and performance metrics.

• Heatmap & Session Recording Tools: Familiarity with tools such as Hotjar, Crazy Egg, or FullStory to analyze user interactions and identify pain points.

• A/B Testing Platforms: Experience with tools like Google Optimize, Optimizely, VWO, or internal A/B testing frameworks for experimentation.

CRM & Automation:

• While not directly a CRM role, understanding how UX design impacts lead generation funnels and potentially integrates with CRM systems (e.g., Salesforce, HubSpot) for lead qualification and nurturing is advantageous.

• Project Management & Collaboration Tools: Proficiency with tools such as Jira, Asana, Trello, or Monday.com for project tracking and collaboration.

• Communication Platforms: Slack, Microsoft Teams, or similar for real-time team communication.

📝 Enhancement Note: The technology stack is heavily geared towards design execution, user behavior analysis, and performance measurement. A strong understanding of how design integrates with analytics and experimentation platforms is critical.

👥 Team Culture & Values

Operations Values:

• Measurable Impact: A core value is driving tangible, quantifiable results that contribute directly to business success. Every initiative should aim for measurable outcomes.

• Data-Driven: Decisions are grounded in data analysis, user insights, and performance metrics, rather than solely on intuition.

• Ownership & Accountability: Individuals are empowered and expected to take full responsibility for their work, from conception to execution and results.

• Speed & Agility: The company values moving quickly, iterating, and adapting to market dynamics and learnings from experimentation.

• Collaboration & Transparency: Open communication and teamwork across disciplines are essential for achieving collective goals in a distributed environment.

• Continuous Improvement: A commitment to constantly seeking ways to optimize processes, designs, and outcomes.

Collaboration Style:

• Cross-Functional Integration: Design is deeply integrated with product, engineering, and marketing teams, working collaboratively to achieve shared objectives.

• Data-Informed Dialogue: Discussions and decision-making are guided by data and performance metrics, fostering objective and productive conversations.

• Feedback Loops: An environment that encourages constructive feedback exchange to improve designs and processes.

• Remote-First Communication: Emphasis on clear, concise, and proactive communication using digital tools to bridge geographical distances.

📝 Enhancement Note: The company culture strongly aligns with the principles of Revenue Operations and Sales Operations, prioritizing measurable outcomes, data analysis, and cross-functional collaboration to drive business growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: Continuously finding the optimal balance between creating visually appealing user interfaces and maximizing conversion rates and revenue.

• Data Interpretation Complexity: Effectively synthesizing diverse data sources (behavioral analytics, A/B tests, user feedback) into actionable design strategies.

• Remote Collaboration Dynamics: Navigating the complexities of effective collaboration and communication within a globally distributed, remote-first team.

• Rapid Iteration Demands: Keeping pace with a culture that emphasizes speed and frequent experimentation, requiring efficient design processes and quick decision-making.

• Stakeholder Alignment: Ensuring buy-in and alignment from various stakeholders with potentially different priorities.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in specific CRO methodologies, experimentation strategies, and advanced analytics.

• Performance Marketing UX Specialization: Become a leading expert in designing for lead generation, user acquisition, and affiliate marketing contexts.

• Cross-Disciplinary Exposure: Gain deeper insights into product management, engineering workflows, and marketing analytics through close collaboration.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and potentially move into management roles.

• Industry Trends: Staying abreast of the latest trends in UX design, digital media, and performance marketing technology.

📝 Enhancement Note: The challenges are inherent to a high-performance, data-driven, and remote environment. The growth opportunities are substantial for individuals eager to specialize and lead in the performance-focused UX domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a key metric (like CVR or RPS) through a UX/UI redesign. Walk us through your process, the data you used, and the results."

• "How do you approach designing for performance marketing or lead generation compared to a more brand-focused experience?"

• "Imagine a landing page is underperforming. What steps would you take to diagnose the problem and what A/B tests would you propose?"

• "How do you balance user needs with aggressive business goals (e.g., high conversion targets)?"

Company & Culture Questions:

• "What do you know about Launch Potato and our brands (FinanceBuzz, All About Cookies, OnlyInYourState)?"

• "How does your experience align with our company's emphasis on 'measurable impact' and a 'high-performance culture'?"

• "How do you approach feedback and constructive criticism in a remote, cross-functional team?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, use a clear problem-solution-result framework. Start with the business challenge or user pain point, detail your design process and solutions, and end with quantifiable outcomes.

• Emphasize Data at Every Step: Clearly show how data informed your decisions at each stage of the design process. Use charts, graphs, and specific metrics to illustrate your points.

• Showcase Your Tools: Briefly demonstrate your proficiency in Figma or other relevant tools, perhaps by showing interactive prototypes or detailed user flows.

• Be Ready for Technical Questions: Anticipate questions about your design choices, the specific A/B tests you ran, and the technical considerations involved in implementation.

• Tailor to the Role: Highlight projects that most closely align with performance marketing, lead generation, and CRO.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of performance marketing metrics, data-driven design methodologies, and the ability to articulate quantifiable results.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Greenhouse link.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating data-informed design, CRO strategies, and measurable performance improvements (CVR, RPS). Quantify your impact wherever possible.

• Optimize Your Resume: Tailor your resume to highlight your 8+ years of experience in performance marketing, lead generation, and CRO. Use keywords from the job description such as "data-informed design," "A/B testing," "Figma," and "conversion rate optimization."

• Prepare Your Presentation: Practice walking through your selected portfolio pieces, focusing on clear communication of your process, rationale, and quantifiable results. Be ready to discuss your approach to A/B testing and data analysis.

• Research Launch Potato: Familiarize yourself with Launch Potato's brands and their mission as "The Discovery and Conversion Company." Understand their data-driven and high-performance culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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