Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Launch Potato

Location: Mississauga, Canada (remote)

Job Type: Contract to Hire

Category: UX/UI Design, Conversion Rate Optimization (CRO), Performance Marketing

Date Posted: 2026-01-05T06:57:39

Experience Level: 8+ years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of data-informed user experiences focused on optimizing key performance metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).

• Independently lead the full lifecycle of design projects, from initial ideation and user research to high-fidelity prototyping and developer hand-off, with a strong emphasis on A/B testing and iterative improvements.

• Leverage behavioral data, analytics, heatmaps, and user recordings to generate actionable UX insights that validate design hypotheses and drive strategic design direction.

• Champion design best practices and mentor junior team members, fostering a high-performance UX culture and driving organizational adoption of advanced design methodologies.

📝 Enhancement Note: This role is critical for driving revenue growth through optimized user journeys, aligning directly with Go-To-Market (GTM) operations and performance marketing strategies. The emphasis on data-informed design and CRO indicates a strong connection to revenue operations, requiring a candidate who understands how design impacts business outcomes.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences, from concept and ideation through high-fidelity prototypes and developer hand-off, all validated by A/B test results and user insights.

• Independently lead and manage design projects across all stages: stakeholder alignment, UX strategy development, UI creation, and post-test iteration.

• Generate critical UX insights by meticulously analyzing behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design hypotheses.

• Proactively identify and improve underperforming user experiences through iterative UX and CRO design, effectively leveraging both qualitative and quantitative data inputs.

• Collaborate closely with product managers, engineering teams, and other stakeholders to ensure design solutions are aligned with overarching business objectives and technical constraints.

• Champion and mentor design best practices, facilitating knowledge sharing and driving UX strategy across the entire organization.

• Propose and implement improvements to the design process that enhance experimentation velocity and design scalability for sustained growth.

📝 Enhancement Note: The responsibilities emphasize independent project leadership, data analysis for insights, and process improvement, which are hallmarks of senior-level operations roles focused on efficiency and measurable impact. The direct link to CVR and RPS highlights the revenue-generating aspect of this UX role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of UX/UI principles in data-driven environments is paramount. Equivalent practical experience will be considered.

Experience: 8+ years of dedicated UX/UI experience within performance marketing, lead generation, or Conversion Rate Optimization (CRO) environments.

Required Skills:

• 8+ years of extensive UX/UI design experience, specifically within performance marketing, lead generation, or similar data-driven environments.

• Expert-level proficiency in data-informed design methodologies, with a proven track record of optimizing key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).

• Mastery of Figma or comparable wireframing and prototyping tools; fluency with the Adobe Creative Suite.

• Hands-on experience collaborating with development teams and executing A/B tests for effective CRO initiatives.

• Exceptional communication skills, with the proven ability to articulate and present design rationale clearly to both technical and non-technical audiences.

• Strong analytical skills to interpret behavioral data, metrics, heatmaps, and user recordings for actionable design insights.

Preferred Skills:

• Experience with user research methodologies and usability testing.

• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics).

• Understanding of SEO principles and their impact on user experience.

• Experience in a remote-first, high-growth digital media or SaaS environment.

• Mentorship experience, guiding junior designers and fostering a collaborative design culture.

📝 Enhancement Note: The emphasis on performance marketing, data-informed design, and CRO expertise positions this role as integral to Go-To-Market (GTM) operations and revenue generation. The requirement for 8+ years of experience and independent project leadership suggests a senior individual contributor role with significant autonomy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies demonstrating end-to-end UX/UI design projects within performance marketing, lead generation, or CRO contexts.

• For each case study, clearly articulate the business problem, your specific role and contributions, the design process followed, key challenges encountered, and the measurable impact achieved (e.g., CVR improvement, RPS increase, lead volume growth).

• Include detailed examples of how data, A/B testing results, user insights, and behavioral analytics informed your design decisions and iterations.

• Demonstrate proficiency in Figma or similar prototyping tools through interactive prototypes, wireframes, and high-fidelity mockups.

Process Documentation:

• Be prepared to discuss your personal design process, emphasizing how you integrate data analysis, user research, and CRO principles into your workflow.

• Provide examples of how you have documented design specifications, user flows, and A/B test plans to ensure clarity and alignment with cross-functional teams.

• Discuss strategies you've employed for iterating on designs post-launch based on performance data and user feedback.

📝 Enhancement Note: For a senior UX role focused on performance and CRO, the portfolio is paramount. It must explicitly demonstrate the candidate's ability to drive measurable business outcomes through design, mirroring the data-driven, results-oriented nature of revenue operations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX Designers with 8+ years of experience in remote Canadian markets, a competitive annual salary range is estimated between CAD $100,000 - $140,000. This estimate considers the "Contract to Hire" nature of the role and the specialized skills in performance marketing and CRO.

Benefits:

• Comprehensive health, dental, and vision insurance coverage (if applicable for contract-to-hire transition).

• Generous Paid Time Off (PTO) policy, including vacation, sick leave, and public holidays.

• Opportunities for professional development, including access to training, conferences, and certifications relevant to UX, CRO, and performance marketing.

• Remote work stipend or allowance to support home office setup and ongoing expenses.

• Stock options or equity participation upon conversion to a full-time employee.

• 401(k) or equivalent retirement savings plan with company match (for full-time employees).

• Flexible working hours to accommodate different time zones and personal schedules.

• Performance-based bonuses or incentives tied to achieving key metrics.

Working Hours: Full-time, approximately 40 hours per week. While core hours may be expected for team collaboration and meetings, there is likely flexibility in scheduling around those times, accommodating a remote-first environment.

📝 Enhancement Note: Salary estimates are based on research for senior UX roles in Canada, considering the remote nature and specialized CRO/performance marketing focus. Benefits are typical for contract-to-hire roles transitioning to full-time, with an emphasis on professional development relevant to operations-adjacent skills.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates at the intersection of content creation and data-driven performance marketing, focusing on connecting consumers with leading brands through optimized digital experiences.

Company Size: While specific numbers for the remote team aren't provided, the company reaches over 30M+ monthly visitors, suggesting a significant operational scale. The presence of brands like FinanceBuzz, All About Cookies, and OnlyInYourState indicates a diversified portfolio.

Founded: The company's founding date is not specified, but its current scale and focus on high-growth, high-performance culture suggest a mature, yet agile organization.

Team Structure:

• The UX team likely operates within a product or marketing department, collaborating closely with product managers, engineers, and performance marketers.

• This Senior UX Designer will likely report to a Head of Design, Director of Product, or a similar leadership role overseeing digital product development.

Methodology:

• Data-driven decision-making is central, with a strong emphasis on analytics, A/B testing, and user behavior analysis to inform design strategies.

• A performance-oriented approach means designs are evaluated based on their impact on key business metrics like CVR, RPS, and lead generation volume.

• Agile methodologies are likely employed, fostering rapid iteration, experimentation, and continuous improvement cycles.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's focus on "The Discovery and Conversion Company" and "measurable impact" strongly aligns with the operational goals of revenue and sales operations. The culture emphasizes speed, ownership, and performance, which are critical for success in operations roles.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role, demanding a high degree of autonomy, strategic thinking, and the ability to mentor others. It sits at the forefront of driving revenue through user experience optimization, making it a key operational lever.

Reporting Structure: The designer will likely report to a Director of Product, Head of Design, or a similar senior leader responsible for digital product strategy and execution. They will collaborate extensively with Product Managers, Engineers, and Marketing/Performance teams.

Operations Impact: The role's direct impact on CVR, RPS, and lead generation means it is intrinsically tied to the company's revenue generation engine. Successful UX designs directly translate into increased revenue and more efficient customer acquisition, a core objective for any GTM or Revenue Operations function.

Growth Opportunities:

• Leadership Path: Potential to move into a Lead UX Designer, UX Manager, or Director of Product Design role, managing a team and setting strategic design direction.

• Specialization: Opportunity to deepen expertise in CRO, performance marketing UX, or specific product verticals within Launch Potato's portfolio.

• Cross-functional Advancement: Potential to transition into Product Management, Growth Marketing, or even operations-focused roles where UX strategy and data-informed decision-making are critical.

• Skill Development: Continuous learning through company-sponsored training, industry conferences (e.g., UXPA, ConversionXL), and hands-on experience with cutting-edge design and analytics tools.

📝 Enhancement Note: The "Contract to Hire" nature suggests a performance-based evaluation for full-time conversion, with clear expectations for driving measurable impact. The growth opportunities highlight a path within design or into more operationally focused roles.

🌐 Work Environment

Office Type: Fully Remote. This positions the role within a distributed global team structure, emphasizing asynchronous communication and strong self-management skills.

Office Location(s): While headquartered in South Florida, the team spans over 15 countries, with this specific role being remote in Mississauga, Canada. This implies a need for strong remote collaboration tools and practices.

Workspace Context:

• The remote-first environment necessitates robust digital collaboration tools and a culture that supports asynchronous communication and project management.

• Designers will have access to a suite of digital tools for design, prototyping, A/B testing, and analytics, forming the core of their operational toolkit.

• Opportunities for interaction will primarily be virtual, through video calls, Slack, and project management platforms, fostering a connected yet distributed team dynamic.

Work Schedule: Approximately 40 hours per week. While core collaboration times may exist, the remote nature often allows for flexibility in managing the workday, provided deliverables and team communication needs are met. This flexibility is crucial for deep work sessions essential for design and analysis.

📝 Enhancement Note: The remote-first nature of Launch Potato and its global team structure mean that candidates must be adept at managing their time, communicating effectively across different time zones, and leveraging digital tools to maintain productivity and collaboration, mirroring the operational demands of remote GTM teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess general fit, experience, and understanding of the role's core requirements.

• Portfolio Review & Technical Interview: A deep dive into your portfolio, focusing on case studies that demonstrate data-informed design, CRO expertise, and measurable impact. Expect to discuss your design process, problem-solving approach, and how you leverage data. This is where your ability to articulate operations-driven design decisions will be assessed.

• Design Challenge: A practical exercise, potentially involving a design problem related to optimizing a landing page or user flow for conversion. This will test your ability to apply your skills under time constraints and present your rationale.

• Stakeholder/Hiring Manager Interview: A discussion about your collaboration style, leadership potential, understanding of business objectives, and how you fit into the company culture. Be prepared to discuss how your UX strategies align with overall revenue and GTM objectives.

• Final Interview/Offer: Typically with senior leadership to confirm fit and finalize terms.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the quantifiable results (e.g., "increased CVR by 15%", "boosted RPS by 10%").

• Show Your Process: Detail how you used data (analytics, heatmaps, A/B test results) to inform your design decisions. Don't just show pretty designs; show the strategic thinking behind them.

• Highlight CRO Expertise: Explicitly mention your experience with Conversion Rate Optimization, A/B testing, and performance marketing principles.

• Tailor to Launch Potato: Research Launch Potato's brands and target audiences. If possible, tailor your presentation to address potential UX challenges relevant to their business model (e.g., lead generation for finance, content engagement for niche interests).

• Practice Your Narrative: Be ready to walk through your portfolio concisely, clearly explaining the context, your role, the challenges, your solutions, and the outcomes.

Challenge Preparation:

• Familiarize yourself with common CRO heuristics and best practices for landing pages and lead generation forms.

• Practice articulating your design decisions and their expected impact on key metrics.

• Be prepared to discuss trade-offs between user experience, conversion optimization, and technical feasibility.

📝 Enhancement Note: The emphasis on a data-driven portfolio, CRO expertise, and quantifiable results directly mirrors the expectations for operations professionals who must demonstrate ROI and process efficiency. This section provides tactical advice for showcasing operational impact through design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity UI design. Expect to create interactive prototypes and detailed design specifications.

• Adobe Creative Suite: Proficiency in Photoshop and Illustrator for asset creation, image editing, and graphic design elements.

• Prototyping Tools: Beyond Figma, familiarity with tools like Sketch, InVision, or Axure may be beneficial for specific project needs.

Analytics & Reporting:

• Web Analytics Platforms: Experience with Google Analytics, Adobe Analytics, or similar tools to track user behavior, conversion funnels, and performance metrics.

• A/B Testing Platforms: Hands-on experience with tools like Optimizely, VWO, Google Optimize, or internal testing frameworks to design, implement, and analyze experiments.

• Heatmap & User Recording Tools: Familiarity with Hotjar, Crazy Egg, FullStory, or similar tools to visualize user interactions and identify pain points.

CRM & Automation:

• While not a primary CRM role, understanding how UX design impacts lead quality and CRM data input is valuable. Familiarity with CRM concepts and how user journeys feed into sales pipelines would be a plus.

• Experience with project management and collaboration tools like Jira, Asana, Trello, or Monday.com for managing design tasks and communicating with development teams.

📝 Enhancement Note: This section highlights the technical toolkit essential for a data-driven UX role, which heavily overlaps with the tools and data sources used in Revenue Operations and Sales Operations for performance analysis and process optimization.

👥 Team Culture & Values

Operations Values:

• Measurable Impact: A core value is driving tangible results, with a focus on metrics like CVR and RPS. Designs are expected to contribute directly to business goals.

• Data-Driven Decision-Making: Reliance on quantitative and qualitative data to inform all design choices, minimizing subjective opinions in favor of evidence-based strategies.

• Speed & Agility: A high-performance culture that values moving fast, iterating quickly, and adapting to new insights and market changes.

• Ownership: Individuals are expected to take full responsibility for their projects, from conception to successful outcome, demonstrating initiative and accountability.

• Collaboration: A strong emphasis on teamwork across departments, fostering open communication and shared problem-solving to achieve common objectives.

Collaboration Style:

• Cross-functional Integration: Close working relationships with Product Management, Engineering, and Performance Marketing teams are essential for aligning design with business objectives and technical feasibility.

• Iterative Feedback Loops: A culture that encourages continuous feedback on designs and experiments, facilitating rapid iteration and improvement.

• Knowledge Sharing: Proactive sharing of insights, best practices, and learnings to elevate the entire team's capabilities and foster collective growth.

📝 Enhancement Note: The company's values (measurable impact, data-driven, speed, ownership) are directly aligned with the core principles of effective Revenue Operations and Sales Operations. Understanding and embodying these values is critical for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Continuously finding the optimal intersection between creating delightful user experiences and driving aggressive conversion and revenue targets.

• Data Interpretation Complexity: Synthesizing insights from various data sources (analytics, heatmaps, A/B tests) into actionable design strategies.

• Remote Collaboration Dynamics: Maintaining strong communication, alignment, and team cohesion within a distributed global team.

• Experimentation Velocity: Ensuring a consistent pace of A/B testing and iteration without compromising design quality or strategic direction.

Learning & Development Opportunities:

• Advanced CRO & UX Training: Access to specialized courses and workshops focused on cutting-edge conversion optimization techniques and user research methodologies.

• Industry Conferences: Opportunities to attend leading UX and performance marketing conferences (e.g., ConversionXL Live, CXL Summit) to stay abreast of industry trends.

• Mentorship Programs: Potential for mentorship from senior design or product leaders within Launch Potato, guiding career development and skill enhancement.

• Cross-Functional Exposure: Gaining deeper insights into performance marketing strategies, product roadmaps, and engineering processes, broadening understanding of the business.

📝 Enhancement Note: The challenges and growth opportunities highlight areas where strategic thinking, problem-solving, and continuous learning are key, mirroring the dynamic nature of operations roles that constantly adapt to new data and market conditions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a conversion rate. What was the problem, your approach, and the outcome?" (Focus on quantifiable results and data-driven methodology).

• "How do you approach designing for lead generation? What are the key elements you consider for optimizing form submissions or sign-ups?" (Demonstrate understanding of lead gen funnels and CRO tactics).

• "Walk me through a complex UX project you led from start to finish. What were the biggest challenges, and how did you overcome them?" (Highlight project management, problem-solving, and collaboration skills).

Company & Culture Questions:

• "What do you know about Launch Potato and our brands? How do you see your UX skills contributing to our mission of being The Discovery and Conversion Company?" (Research the company and tailor your response to their core business).

• "Describe your experience working in a remote-first, high-performance culture. How do you stay motivated and productive?" (Emphasize self-discipline, communication, and proactive engagement).

Portfolio Presentation Strategy:

• Start with Impact: Begin each case study with the key metric improvement or business outcome achieved.

• Tell a Story: Frame your projects as narratives with a clear problem, your journey of discovery and solution, and the successful resolution.

• Show, Don't Just Tell: Use visuals effectively – wireframes, prototypes, A/B test results graphs, heatmaps – to illustrate your points.

• Focus on "Why": Explain the rationale behind your design decisions, always linking them back to data, user insights, or business objectives.

• Be Concise: Respect the interviewer's time. Practice your walkthrough to be clear, engaging, and within a reasonable timeframe.

📝 Enhancement Note: These interview preparation tips are designed to help candidates showcase their operational mindset – focusing on quantifiable results, data-driven processes, and strategic alignment with business objectives, all critical for operations roles.

📌 Application Steps

To apply for this operations-adjacent UX Designer position:

• Submit your resume and a link to your online portfolio through the Greenhouse application portal.

• Portfolio Optimization: Ensure your portfolio prominently features case studies demonstrating your experience in performance marketing, lead generation, and CRO, with clear, quantifiable results (e.g., % increase in CVR, RPS).

• Resume Tailoring: Customize your resume to highlight keywords from the job description, such as "Figma," "A/B Testing," "CRO," "Data-Informed Design," "Performance Marketing," and "Revenue Per Session."

• Prepare Your Narrative: Practice articulating your design process, your approach to data analysis, and how your UX strategies directly contribute to business outcomes and revenue goals.

• Company Research: Thoroughly research Launch Potato, its brands (FinanceBuzz, All About Cookies, OnlyInYourState), and its mission. Understand their business model and how UX plays a critical role in their "Discovery and Conversion" strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---