Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Launch Potato

Location: Halifax, Canada (remote)

Job Type: Contract to Hire

Category: User Experience (UX) Design / Conversion Rate Optimization (CRO)

Date Posted: 2026-01-05

Experience Level: 10+ years

Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through the creation of data-informed, CRO-optimized user experiences.

• Lead design projects independently from concept to high-fidelity prototypes, ensuring alignment with business objectives and user needs.

• Leverage behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to generate UX insights and validate design hypotheses.

• Proactively identify and improve underperforming user experiences through iterative UX/CRO design and A/B testing.

• Collaborate closely with product, engineering, and stakeholders to ensure design solutions meet business goals and technical constraints.

📝 Enhancement Note: This role is specifically focused on the intersection of UX/UI design and performance marketing, emphasizing data-driven optimization for conversion rate (CVR) and revenue per session (RPS). The "Contract to Hire" nature suggests an initial evaluation period to assess fit and performance before potential full-time conversion.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, all validated by A/B test results and user insights.

• Independently manage and lead design projects across all phases, including stakeholder alignment, UX strategy development, UI design execution, and post-test iteration.

• Generate actionable UX insights by analyzing behavioral data, key performance metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design directions.

• Proactively identify underperforming user experiences and propose/execute iterative UX/CRO design solutions, leveraging both qualitative and quantitative inputs.

• Foster strong collaboration with product management, engineering teams, and other stakeholders to ensure design solutions are aligned with overarching business goals and technical feasibility.

• Champion and mentor design best practices across the organization, sharing knowledge and driving the overall UX strategy.

• Propose and implement improvements to the design process, aiming to enhance experimentation velocity and design scalability.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on measurable outcomes and continuous improvement, typical of roles within performance marketing and CRO-focused environments. The expectation to "propose and implement design process improvements" indicates a senior-level contribution beyond individual design tasks.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in HCI, Interaction Design, Graphic Design, Computer Science, or a related field is often preferred for senior-level UX positions. Equivalent practical experience will also be considered.

Experience: 8+ years of comprehensive UX/UI design experience, with a significant portion focused within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• 8+ years of UX/UI experience within performance marketing, lead generation, or similar data-driven environments.

• Expertise in data-informed design methodologies, with a strong focus on optimizing key performance metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).

• Mastery of Figma or similar advanced wireframing and prototyping tools.

• Fluency with the Adobe Creative Suite (e.g., Photoshop, Illustrator) for asset creation and manipulation.

• Hands-on experience collaborating directly with developers for design implementation.

• Proven ability to execute and analyze A/B tests for Conversion Rate Optimization (CRO).

• Excellent communication and presentation skills, capable of articulating design rationale and insights to both technical and non-technical audiences.

Preferred Skills:

• Experience with data analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel).

• Familiarity with user research methodologies and usability testing.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to better inform design decisions.

• Experience in a remote-first or distributed team environment.

• Mentorship experience, guiding junior designers or contributing to team knowledge sharing.

• Strategic thinking capabilities to align UX initiatives with broader business objectives.

📝 Enhancement Note: The emphasis on "performance marketing, lead generation, or similar data-driven environment" and specific metrics like CVR and RPS indicates that candidates with experience in e-commerce, SaaS, or digital advertising platforms will be highly regarded. The "10+" AI-derived experience level suggests this role is for a seasoned professional who can operate with significant autonomy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies demonstrating your ability to drive measurable impact through UX/UI design in performance marketing or CRO contexts.

• Each case study should clearly articulate the problem, your role, the design process undertaken, the data/insights used, the solutions implemented, and, most importantly, the quantifiable results (e.g., uplift in CVR, RPS, lead generation).

• Include examples of high-fidelity prototypes and final UI designs created in Figma or similar tools.

• Demonstrate experience with A/B testing, showing how designs were iterated upon based on test outcomes.

Process Documentation:

• Portfolios should reflect a structured design process, including stages such as:

  • User Research & Data Analysis: Evidence of how user behavior and performance metrics were analyzed to identify opportunities.

  • Ideation & Wireframing: Concepts and low-fidelity designs to explore solutions.

  • Prototyping & High-Fidelity Design: Detailed visual and interactive designs created in tools like Figma.

  • Developer Handoff: Examples of how design specifications were communicated to engineering teams.

  • A/B Testing & Iteration: Documentation of test plans, results, and subsequent design refinements.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not just showcase aesthetic design skills but, more critically, demonstrate a data-driven, results-oriented approach to UX design focused on conversion optimization. Quantifiable outcomes and clear articulation of the design process leading to those outcomes are essential.

💵 Compensation & Benefits

Salary Range: Based on the Senior UX Designer title, 8+ years of experience, the remote nature, and the Canadian location (Halifax, Nova Scotia), a competitive salary range for a contract-to-hire position would typically fall between CAD $90,000 - $140,000 annually, or an equivalent hourly rate of CAD $45 - $70. This estimate considers the specialized skills in performance marketing and CRO, the senior level, and the high-demand nature of remote UX talent.

Benefits: (As this is a contract-to-hire role, benefits may vary based on the initial contract terms and conversion to full-time employment.)

• Contract Phase: Potential for competitive hourly rate, flexible remote work.

• Full-Time Conversion (Potential):

  • Comprehensive health, dental, and vision insurance plans.

  • Generous paid time off (PTO) and holiday schedule.

  • Retirement savings plan (e.g., RRSP matching).

  • Professional development opportunities, including training, conferences, and certifications.

  • Remote work stipend or home office setup allowance.

  • Potential for performance-based bonuses or profit sharing. Working Hours: The standard working hours are expected to be 40 hours per week. Flexibility may be offered, but candidates should be prepared to align with core business hours for collaboration with teams in different time zones, particularly if Launch Potato has significant operations in the Eastern Time Zone (ET) given its South Florida headquarters.

📝 Enhancement Note: The salary range is an estimate for Halifax, Canada, factoring in the senior level and the specialized CRO/performance marketing focus. Actual compensation will depend on the candidate's experience, the specific contract terms, and the company's compensation structure upon conversion to full-time.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a dynamic and competitive digital landscape, focusing on content creation and technology to connect consumers with brands, driving conversions and revenue.

Company Size: Launch Potato is a growing, profitable digital media company with a remote-first team spanning over 15 countries. While exact employee numbers aren't provided, the description suggests a significant, globally distributed workforce operating with a high-performance culture.

Founded: Launch Potato was founded with a mission to be "The Discovery and Conversion Company," indicating a strong focus on user engagement and driving business outcomes through their digital properties. The company has achieved profitability, suggesting a stable and successful business model.

Team Structure:

• The UX team likely operates within a cross-functional product development structure, collaborating closely with Product Managers, Engineers (front-end and potentially back-end), Data Analysts, and Marketing teams.

• As a Senior UX Designer, you may not have direct reports initially, but mentorship of junior designers or leading design initiatives within project teams is expected.

Methodology:

• Data-Driven Approach: Decisions are heavily influenced by metrics, user behavior analysis, and A/B testing results.

• Agile/Iterative Development: The "move fast" culture implies an agile or iterative approach to product development and design, prioritizing speed and continuous improvement.

• Ownership & Impact: Employees are encouraged to take ownership of their work and focus on delivering measurable business impact.

• Remote-First Collaboration: Tools and processes are optimized for asynchronous and synchronous communication across a distributed team.

Company Website: https://launchpotato.com/

📝 Enhancement Note: The company culture emphasizes speed, ownership, and measurable impact. This means candidates should be comfortable working in a fast-paced environment, taking initiative, and demonstrating the direct business value of their design work. The remote-first nature requires strong self-discipline and excellent remote communication skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX Designer, indicating a mid-to-senior level of expertise. The expectation is for an individual contributor who can lead complex design projects independently, mentor others, and influence design strategy. It signifies a level where strategic thinking and a deep understanding of performance marketing are as crucial as core UX/UI skills.

Reporting Structure: The Senior UX Designer will likely report to a Head of Design, Director of Product, or a similar lead role overseeing product development and user experience. They will collaborate closely with Product Managers and Engineering leads on a day-to-day basis.

Operations Impact: The primary impact of this role is directly tied to revenue generation and business performance. By optimizing user experiences for conversion and revenue, the Senior UX Designer will play a critical role in the company's success. Their work will be measured by tangible improvements in key business metrics, demonstrating a direct link between design and profitability.

Growth Opportunities:

• Leadership in Design: Opportunity to lead significant design initiatives, shape the UX strategy for key product areas, and potentially grow into a Lead UX Designer or Design Manager role if the company structure expands.

• Specialization & Expertise: Deepen expertise in performance marketing UX, CRO, and data-informed design, becoming a sought-after specialist in these high-demand areas.

• Cross-Functional Influence: Gain broader business acumen by working closely with product, engineering, and marketing teams, understanding the full lifecycle of digital products and campaigns.

• Mentorship & Coaching: Develop leadership and coaching skills by mentoring junior designers and contributing to the growth of the UX practice within Launch Potato.

• Contract-to-Hire Progression: The contract-to-hire model offers a clear path to full-time employment with potential for increased responsibility and benefits.

📝 Enhancement Note: The growth path for this role is focused on deepening specialized expertise in performance-driven design and potentially moving into leadership or strategic influencing roles within the product and design functions. The emphasis on "measurable impact" suggests that demonstrating this impact will be key to career advancement.

🌐 Work Environment

Office Type: This is a remote-first position, meaning there is no central office requirement. The company culture is built around distributed teams, requiring strong reliance on digital communication and collaboration tools.

Office Location(s): While the company headquarters are in South Florida, the team spans over 15 countries. This specific role is advertised for Halifax, Canada, with the explicit designation of being remote. This allows individuals to work from their home office or a co-working space.

Workspace Context:

• Collaborative Digital Environment: Expect a highly collaborative digital workspace utilizing tools like Slack, Zoom, Figma, and project management software.

• Operations Tools & Technology: Access to industry-standard design and analytics tools will be provided or expected to be utilized. This includes Figma for design and prototyping, and potentially analytics platforms for data analysis.

• Team Interaction: Regular virtual team meetings, design critiques, and cross-functional syncs will be central to daily operations.

Work Schedule: While the role is listed with standard working hours (40 hours/week), the remote-first, global nature of Launch Potato means there might be an expectation for some flexibility to accommodate meetings across different time zones, especially with teams in North America. Candidates should be prepared for a dynamic schedule that prioritizes effective collaboration and project delivery.

📝 Enhancement Note: The remote-first aspect necessitates a high degree of self-management and proactive communication. Candidates should be comfortable with virtual collaboration and leveraging technology to maintain productivity and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements, particularly the emphasis on performance marketing and CRO.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, design philosophy, and approach to data-informed design and CRO. This stage will likely assess your fit with the company's high-performance culture.

• Design Challenge/Portfolio Presentation: You will likely be asked to present a portfolio case study or complete a design exercise focused on optimizing a user experience for conversion. This is a critical stage to demonstrate your practical skills, analytical abilities, and communication effectiveness. Be prepared to articulate your design decisions, the data that informed them, and the projected/achieved outcomes.

• Cross-Functional Interview: An interview with key stakeholders from Product, Engineering, or Marketing to assess collaboration skills, ability to communicate with non-designers, and understanding of business objectives.

• Final Interview/Offer: A concluding discussion to finalize details and extend an offer.

Portfolio Review Tips:

• Quantify Everything: Focus on projects where you can demonstrate measurable improvements in CVR, RPS, lead generation, or other key performance indicators. Use clear data visualizations and impact statements.

• Showcase the Process: Clearly outline your UX process for each case study, emphasizing how you used data, user insights, and A/B testing to arrive at your solutions.

• Figma Proficiency: Ensure your portfolio includes examples of high-fidelity designs and prototypes created in Figma.

• CRO Focus: Tailor your presentation to highlight your understanding of CRO principles and how you've applied them in past projects.

• Communication Clarity: Practice presenting your case studies succinctly, clearly articulating the problem, your solution, and the results to diverse audiences.

Challenge Preparation:

• Anticipate CRO Scenarios: Prepare for challenges that involve optimizing a landing page, a lead capture form, or a user flow for higher conversion rates.

• Data Interpretation: Be ready to interpret mock data, heatmaps, or user feedback to identify design opportunities.

• Solution Articulation: Clearly articulate your proposed design solutions, the rationale behind them, and how you would test their effectiveness.

• Stakeholder Alignment: Practice explaining your design decisions and their business impact in a way that resonates with product and business stakeholders.

📝 Enhancement Note: The hiring process will heavily scrutinize your portfolio for evidence of data-driven design and measurable results in CRO and performance marketing. Be prepared to defend your design decisions with data and articulate how your work directly contributes to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity UI design. Mastery is a must.

• Adobe Creative Suite: Proficiency in Photoshop and Illustrator for asset creation, image editing, and graphic design elements.

• User Behavior Analytics Tools: Experience with platforms like Hotjar, FullStory, Crazy Egg, or similar for heatmaps, session recordings, and user feedback analysis.

Analytics & Reporting:

• Google Analytics: Familiarity with GA for understanding website traffic, user behavior, and conversion tracking.

• Other Analytics Platforms: Experience with tools like Amplitude, Mixpanel, or Adobe Analytics for deeper product analytics.

• A/B Testing Tools: Hands-on experience with platforms such as Optimizely, VWO (Visual Website Optimizer), Google Optimize, or similar for experimentation.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not a primary tool for UX design, understanding how UX impacts CRM data and lead flow is beneficial.

• Project Management Tools: Familiarity with tools like Jira, Asana, Trello, or Monday.com for managing design tasks and collaborating with engineering teams.

• Communication Platforms: Proficiency with Slack, Microsoft Teams, and Zoom for team communication and virtual meetings.

📝 Enhancement Note: The technology stack emphasizes tools critical for performance marketing and CRO. Candidates should be comfortable not only with design software but also with analytics and experimentation platforms that drive data-informed design decisions.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value is leveraging data and analytics to inform all design choices, ensuring that user experience improvements are backed by evidence.

• Measurable Impact: The company culture prioritizes delivering tangible results. Designs are expected to contribute directly to key business metrics like CVR and revenue.

• Speed & Agility: Launch Potato emphasizes moving fast and iterating quickly. This means embracing an agile mindset and being comfortable with rapid prototyping and testing cycles.

• Ownership & Accountability: Employees are encouraged to take full ownership of their projects and outcomes, demonstrating accountability for their contributions.

• Collaboration & Communication: Working effectively in a remote, cross-functional environment requires strong communication skills and a collaborative spirit.

Collaboration Style:

• Cross-Functional Integration: Expect a highly integrated approach where design is not siloed but works in tandem with product management, engineering, and marketing to achieve shared goals.

• Data-Informed Feedback Loops: Collaboration will often involve sharing and discussing performance data, A/B test results, and user feedback to refine designs and strategies.

• Knowledge Sharing: The company fosters a culture of learning and growth, encouraging team members to share best practices, insights, and learnings from their projects.

📝 Enhancement Note: The company values align directly with the role's requirements: a data-driven, results-oriented approach to UX design within a fast-paced, collaborative, and remote environment. Candidates who thrive on impact and continuous improvement will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data with User Intuition: Effectively integrating quantitative data with qualitative user insights to create experiences that are both high-converting and genuinely user-friendly.

• Remote Collaboration Dynamics: Navigating the complexities of remote collaboration to ensure clear communication, alignment, and efficient workflow across distributed teams.

• High-Performance Environment: Thriving in a fast-paced, results-driven culture that requires continuous delivery of measurable impact and adaptation to evolving market demands.

• Technical Constraints: Designing within the technical limitations of web platforms while still achieving ambitious conversion and revenue goals.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunities to refine expertise in complex A/B testing methodologies, multivariate testing, and conversion funnel optimization.

• Data Science & Analytics Integration: Deeper learning in user behavior analytics, statistical analysis, and how to leverage data science insights in design.

• Leadership & Mentorship: Developing skills in leading design projects, influencing stakeholders, and mentoring junior designers.

• Industry Trends: Staying abreast of the latest advancements in UX design, performance marketing, and digital media through industry resources, conferences, and internal knowledge sharing.

📝 Enhancement Note: The challenges are inherent to a senior role in a performance-driven, remote environment. The growth opportunities focus on deepening specialized skills in CRO and data analysis, as well as developing leadership capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a conversion rate through UX design. What was your process, what data did you use, and what were the results?" (Focus on quantifiable outcomes and your data-driven approach.)

• "How do you approach designing for lead generation or performance marketing goals versus purely aesthetic or usability goals?" (Highlight your ability to balance business objectives with user needs.)

• "Walk me through a complex A/B test you designed and executed. What was the hypothesis, what were the variations, and how did you interpret the results?" (Demonstrate your understanding of experimentation.)

Company & Culture Questions:

• "What do you know about Launch Potato and our brands (FinanceBuzz, All About Cookies, OnlyInYourState)?" (Research the company's mission, products, and target audiences.)

• "How do you see your role contributing to Launch Potato's mission as 'The Discovery and Conversion Company'?" (Connect your skills and experience to the company's core objectives.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the challenges, the design process (emphasizing data and user insights), the solution, and the quantifiable results (CVR uplift, revenue increase, etc.).

• Highlight Data and Metrics: Use charts, graphs, and specific numbers to demonstrate the impact of your work. Be ready to explain the metrics and their significance.

• Showcase Figma Prototypes: Be prepared to demonstrate interactive prototypes in Figma to illustrate user flows and design interactions.

• Focus on CRO Principles: Explicitly state how your designs addressed CRO goals and user behavior optimization.

• Be Ready for Questions: Anticipate questions about your design choices, the data interpretation, alternative solutions, and the scalability of your designs.

📝 Enhancement Note: Prepare to demonstrate not just your design skills but your business acumen and ability to drive measurable results. Your portfolio and interview responses should consistently emphasize data, conversion optimization, and tangible business impact.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided Greenhouse link.

• Curate Your Portfolio: Select 3-5 of your strongest case studies that specifically highlight your experience in performance marketing, lead generation, and CRO. Ensure each case study clearly articulates quantifiable results (e.g., percentage increase in CVR, RPS, or lead volume).

• Optimize Your Resume: Tailor your resume to emphasize keywords such as "UX Design," "UI Design," "CRO," "A/B Testing," "Performance Marketing," "Data-Informed Design," "Figma," and "Conversion Rate Optimization." Highlight achievements with specific metrics.

• Prepare Your Presentation: Practice presenting your chosen portfolio case studies. Focus on a clear, concise narrative that emphasizes your process, the data you used, and the measurable impact of your designs. Be ready to articulate your rationale for design decisions.

• Research Launch Potato: Understand the company's brands, mission, and target audience. Prepare to discuss how your UX expertise can contribute to their "Discovery and Conversion Company" goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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