Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: Launch Potato

Location: Vancouver, Canada (remote)

Job Type: Contract to Hire

Category: User Experience (UX) & Product Design

Date Posted: 2026-01-05T06:57:38

Experience Level: 8+ years (with AI-derived 10+ years experience indicating advanced seniority)

Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences across Launch Potato's web properties.

• Independently lead design projects from concept and ideation through high-fidelity prototypes and developer hand-off, leveraging A/B test results and user insights.

• Generate critical UX insights by analyzing behavioral data, key metrics (CVR, RPS), heatmaps, and user recordings to validate and inform design strategies.

• Proactively identify and improve underperforming user experiences through iterative UX/CRO design, utilizing both qualitative and quantitative inputs for continuous optimization.

• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization to foster a high-performance design culture.

📝 Enhancement Note: This role is explicitly "Contract to Hire," suggesting an initial evaluation period for both the candidate and the company. The AI-derived experience level of "10+" years, coupled with the explicit "8+ years" requirement, indicates that exceptional candidates with even more extensive experience will be highly considered, likely for a permanent position upon successful completion of the contract term. The focus on performance marketing and lead generation strongly positions this as a revenue-focused UX role, demanding a deep understanding of conversion rate optimization (CRO) and data analytics.

📈 Primary Responsibilities

• Deliver complete, test-ready user experiences from concept and ideation through high-fidelity prototypes and developer hand-off, ensuring all designs are backed by A/B test results and user insights.

• Independently lead design projects across all stages, including stakeholder alignment, UX strategy development, UI implementation, and post-test iteration.

• Generate actionable UX insights by meticulously analyzing behavioral data, key performance metrics (Conversion Rate - CVR, Revenue Per Session - RPS), heatmaps, and user recordings to inform and validate design direction.

• Proactively identify and implement improvements for underperforming user experiences through iterative UX/CRO design, leveraging both qualitative user feedback and quantitative data inputs.

• Collaborate closely with product management, engineering teams, and key stakeholders to ensure all design solutions are aligned with overarching business objectives and technical constraints.

• Champion and mentor design best practices within the organization, sharing expertise, and driving UX strategy to foster a culture of continuous improvement and high-performance design.

• Propose and implement improvements to the design process that enhance experimentation velocity and scalability of design outputs.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on end-to-end project ownership and a data-driven approach. The expectation to "independently lead design projects" and "propose and implement design process improvements" points towards a senior-level individual contributor role with significant autonomy. The requirement to analyze "behavioral data, metrics (CVR, RPS), heatmaps, and user recordings" is crucial for understanding the candidate's proficiency in conversion rate optimization (CRO) and user behavior analysis, which are core to this performance marketing-centric role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Graphic Design, Interaction Design, Human-Computer Interaction (HCI), or a related field is typically expected for a Senior UX Designer role. Equivalent practical experience will also be considered.

Experience: 8+ years of hands-on UX/UI design experience, specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments. This experience should demonstrate a proven ability to drive measurable business outcomes.

Required Skills:

• Expertise in UX/UI design principles and best practices.

• Proven experience in performance marketing, lead generation, or CRO environments.

• Mastery of data-informed design methodologies, with a focus on optimizing key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).

• Fluency with Figma or similar advanced wireframing and prototyping tools.

• Proficiency in Adobe Creative Suite.

• Hands-on experience collaborating directly with developers to implement designs.

• Demonstrated ability to execute and analyze A/B tests for CRO initiatives.

• Excellent communication and presentation skills, with the ability to articulate design rationale to both technical and non-technical audiences.

• Strong analytical skills for interpreting user behavior data, heatmaps, and user recordings.

• Proven ability to lead design projects independently from concept to completion.

Preferred Skills:

• Experience with user research methodologies (e.g., user interviews, usability testing).

• Familiarity with web analytics platforms (e.g., Google Analytics).

• Understanding of front-end development principles (HTML, CSS, JavaScript) to inform design decisions.

• Experience in digital media or publishing industries.

• Mentorship experience or a passion for coaching junior designers.

📝 Enhancement Note: The emphasis on "data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session" is a critical qualifier that elevates this role beyond traditional UX. Candidates must demonstrate a strong quantitative aptitude and a results-oriented approach. The explicit mention of "Figma or similar wireframing/prototyping tools" and "Adobe Creative Suite" indicates the expected technical toolkit. The "Contract to Hire" nature implies that the company is looking for someone who can quickly integrate and demonstrate value, making strong communication and collaboration skills paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 8+ years of UX/UI design work, with a strong emphasis on projects within performance marketing, lead generation, or CRO.

• Projects should clearly demonstrate your ability to drive measurable improvements in key metrics like CVR and RPS.

• Include case studies that detail your design process, from initial research and ideation through to high-fidelity prototypes, A/B testing, and post-launch iterations.

• Showcase your proficiency with design tools such as Figma and Adobe Creative Suite, highlighting your ability to create detailed wireframes, interactive prototypes, and polished UI designs.

• Evidence of collaboration with development teams and successful implementation of design solutions.

Process Documentation:

• Demonstrate your understanding of the end-to-end design process for CRO-focused projects, including user research, ideation, wireframing, prototyping, usability testing, and developer hand-off.

• Provide examples of how you've contributed to or improved design process workflows, specifically those aimed at increasing experimentation velocity and design scalability.

• Showcase your ability to analyze performance metrics and user feedback to iterate on designs and drive continuous improvement.

📝 Enhancement Note: The portfolio is the most critical component for this role. It must explicitly highlight a data-driven approach and quantifiable results, particularly in conversion rate optimization. Candidates should prepare case studies that not only show aesthetic design but also the strategic thinking behind design choices, the data used for validation, and the impact on business metrics. The "Contract to Hire" status suggests the portfolio review will be rigorous, looking for immediate impact potential.

💵 Compensation & Benefits

Salary Range: For a Senior UX Designer with 8+ years of experience in Vancouver, Canada, particularly in a remote, contract-to-hire capacity focused on performance marketing and CRO, the estimated salary range would typically fall between CAD $120,000 - $180,000 annually. This estimate is based on industry benchmarks for senior design roles in major Canadian tech hubs, adjusted for the remote nature and the specialized CRO/performance marketing focus, which often commands a premium due to its direct impact on revenue. The "Contract to Hire" structure may involve a slightly different hourly or daily rate during the contract phase, with the annual salary reflecting the permanent hire rate.

Benefits (Contract Phase):

Benefits (Upon Hire - Permanent):

• Comprehensive health and dental insurance plans.

• Retirement savings plan (e.g., RRSP matching).

• Generous paid time off (PTO), including vacation, sick leave, and holidays.

• Opportunities for professional development, training, and conference attendance.

• Remote work stipend or home office setup allowance.

Working Hours:

• Standard full-time working hours are expected, approximately 40 hours per week.

• Flexibility may be offered, allowing for adjustment of daily schedules to accommodate different time zones and personal needs, provided core collaboration hours and project deadlines are met. This is typical for remote roles, especially within a global team.

📝 Enhancement Note: As a contract-to-hire position, compensation during the initial contract phase will likely be structured as an hourly or daily rate, which should be competitive for senior-level UX expertise in the Vancouver market. The estimated annual salary range provided is for the permanent position after a successful contract period. Details on benefits will be significantly different for the contract versus the permanent role. The remote nature and global team structure suggest a degree of flexibility in working hours, but adherence to project timelines and team collaboration needs is essential.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media & Technology, with a specialization in Performance Marketing and Lead Generation. Launch Potato operates in a competitive online space, focusing on content-driven platforms that connect consumers with brands. Their brands like FinanceBuzz, All About Cookies, and OnlyInYourState suggest a focus on consumer-facing content that drives traffic and engagement.

Company Size: Launch Potato is a growing digital media company. While the exact number isn't provided, their reach of "over 30M+ monthly visitors" and a "remote-first team spanning over 15 countries" indicates a significant, globally distributed organization that likely operates with a lean, agile structure.

Founded: Founded implicitly before 2026 (as the job is posted then), Launch Potato has established itself as a profitable digital media entity. The company's emphasis on being "The Discovery and Conversion Company" highlights its strategic focus on user acquisition and revenue generation through its digital properties.

Team Structure:

• The UX team is likely part of a broader Product or Engineering department. As a Senior UX Designer, you would likely report to a Head of Product, Design Lead, or a similar senior management role within the product development function.

• You will be expected to collaborate closely with Product Managers, Developers, Marketers, and potentially Data Analysts.

Methodology:

• Data-Driven Decision Making: The core of Launch Potato's operations is built on data. The Senior UX Designer will be expected to leverage analytics, A/B testing, and user behavior data to inform all design decisions and drive measurable outcomes.

• Agile & Iterative Development: The emphasis on "speed, ownership, and measurable impact" suggests an agile development environment where rapid iteration and continuous improvement are key.

• CRO-Focused Design: The company's mission and the role's responsibilities clearly indicate a strong focus on Conversion Rate Optimization (CRO) as a primary driver of success.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's positioning as "The Discovery and Conversion Company" is crucial context. This means the UX role is not just about aesthetics or usability, but directly tied to business growth and revenue generation. The global, remote-first nature implies a need for strong self-management, clear communication, and comfort with asynchronous workflows. The company's success is measured by performance metrics, making the candidate's ability to impact these metrics paramount.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer position, indicating a highly experienced individual contributor role. The focus on leading projects independently, analyzing complex data, and mentoring others suggests a level of responsibility that goes beyond mid-level design roles. This position is ideal for UX professionals who excel at driving tangible business results through design.

Reporting Structure: You will likely report to a Design Lead, Head of Product, or a similar senior product management figure. You will work closely with cross-functional teams including Product Managers, Engineers, and Marketing teams, requiring strong collaborative and communication skills to navigate different stakeholder perspectives.

Operations Impact: The Senior UX Designer at Launch Potato has a direct and significant impact on revenue and business performance. By optimizing user experiences for conversion and engagement, the role directly contributes to key performance indicators such as CVR, RPS, lead generation volume, and ultimately, company profitability. Your work will be measured by its tangible contribution to these business outcomes.

Growth Opportunities:

• Deep Specialization in CRO: Opportunity to become a subject matter expert in Conversion Rate Optimization and data-informed design within the digital media and performance marketing space.

• Leadership in Design: Potential to mentor junior designers, influence design strategy, and contribute to the evolution of design processes and best practices within a growing company.

• Cross-Functional Exposure: Gain extensive experience working across diverse teams (product, engineering, marketing, data analysis), broadening your understanding of the full business lifecycle.

• Permanent Role Advancement: A successful contract period can lead to a permanent position with opportunities for further career progression within Launch Potato, potentially into lead design roles or management positions depending on individual aspirations and company growth.

📝 Enhancement Note: The "Contract to Hire" model provides a unique growth path. It allows candidates to prove their value in a specific, results-oriented role before committing to a long-term position. The emphasis on "measurable impact" and "driving revenue" means that growth will likely be tied to demonstrated success in these areas. The opportunity to "champion and mentor design best practices" suggests a pathway towards leadership, even within an individual contributor track, by becoming a go-to expert and influencing team capabilities.

🌐 Work Environment

Office Type: The company operates on a "remote-first" model, meaning the primary work environment is virtual. While there might be a headquarters (South Florida is mentioned), the team is distributed globally, and this role is specifically listed as remote in Vancouver.

Office Location(s): While headquartered in South Florida, Launch Potato has a remote-first team spanning over 15 countries. This specific role is based in Vancouver, Canada, but is fully remote, meaning you will work from your home office.

Workspace Context:

• Global Virtual Collaboration: Expect to work in a highly collaborative virtual environment, utilizing various communication and project management tools to connect with colleagues across different time zones.

• Tooling and Technology: Access to industry-standard design and collaboration software is essential. The company likely provides necessary software licenses, and the role requires personal setup for a productive home office environment.

• Team Interaction: While remote, opportunities for regular virtual team meetings, design critiques, and cross-functional syncs will be provided to ensure alignment and foster team cohesion.

Work Schedule:

• A standard 40-hour work week is anticipated.

• The remote nature often allows for some flexibility in daily scheduling, provided that core collaboration hours are respected and project deadlines are met. This flexibility is especially important when working with a globally distributed team.

📝 Enhancement Note: A "remote-first" culture requires a high degree of independence, self-discipline, and proactive communication. Candidates should be comfortable managing their own schedule, setting up an effective home workspace, and actively participating in virtual team interactions. The global distribution means being mindful of different time zones when scheduling meetings or expecting immediate responses.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and alignment with the role's data-driven CRO focus.

• Portfolio Presentation & Technical Interview: A session where you'll present key projects from your portfolio, focusing on your design process, data-informed decisions, CRO impact, and collaboration. Expect in-depth questions about your methodologies and outcomes.

• Design Challenge (Potential): You may be given a practical design exercise or a case study to solve, simulating real-world problems related to performance marketing and CRO. This will assess your problem-solving skills and strategic thinking.

• Cross-Functional Interviews: Meetings with potential collaborators, such as Product Managers, Engineers, or Marketing leads, to evaluate communication style, teamwork, and cultural fit.

• Hiring Manager Interview: A final discussion with the hiring manager to assess overall fit, career aspirations, and confirm understanding of the role's expectations and the company's mission.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the problem, your solution, your process, and most importantly, the quantifiable results (e.g., "% increase in CVR," "X% uplift in RPS," "Y% reduction in bounce rate").

• Highlight the "Why": Explain the strategic reasoning behind your design decisions, linking them directly to user needs and business objectives.

• Showcase Data & A/B Testing: Explicitly detail how you used data (analytics, heatmaps, user recordings) and A/B testing to inform your designs and measure their success.

• Demonstrate CRO Expertise: Ensure your portfolio clearly shows your understanding of conversion funnels, lead generation principles, and optimization techniques.

• Tailor to Launch Potato: Research Launch Potato's brands and mission. If possible, subtly tailor your presentation to resonate with their "Discovery and Conversion Company" ethos and performance marketing focus.

Challenge Preparation:

• Understand CRO Fundamentals: Be prepared to discuss core CRO principles, common A/B testing scenarios, and how to interpret results.

• Practice Data Analysis: Familiarize yourself with analyzing user behavior data, identifying pain points, and translating insights into design solutions.

• Communicate Design Rationale: Practice articulating your design decisions clearly and concisely, especially when explaining trade-offs between user experience and business goals.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to deliver measurable business impact. Given the "Contract to Hire" nature, expect a thorough evaluation of your skills and potential fit for a permanent role. The portfolio presentation is your primary opportunity to showcase your data-driven CRO expertise and quantifiable results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for wireframing, prototyping, and UI design. Mastery is essential.

• Adobe Creative Suite: Proficiency with Photoshop, Illustrator, and potentially other Adobe products for asset creation and manipulation.

• Prototyping Tools: While Figma is mentioned, experience with other prototyping tools like InVision, Axure, or Adobe XD may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics for tracking user behavior, conversion rates, and other key performance indicators.

• User Behavior Analysis Tools: Experience with heatmapping and session recording tools such as Hotjar, Crazy Egg, or similar platforms to gain qualitative user insights.

• A/B Testing Platforms: Hands-on experience with A/B testing tools like Google Optimize, Optimizely, VWO, or similar to design, implement, and analyze experiments.

CRM & Automation:

• While not explicitly mentioned for the UX designer role, understanding how UX designs integrate with CRM systems (e.g., Salesforce, HubSpot) or marketing automation platforms could be advantageous, especially for understanding the downstream impact of user journeys.

• Project Management Tools: Familiarity with tools like Jira, Asana, Trello, or Monday.com for managing design tasks and collaborating with development teams.

📝 Enhancement Note: The technology stack emphasizes tools crucial for data-driven design and CRO. Proficiency in Figma and A/B testing platforms is non-negotiable. Experience with user behavior analytics tools is also highly valued, as it directly supports the role's responsibility to generate UX insights from data.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on achieving and exceeding key performance indicators, particularly those related to conversion rates and revenue. Designs are expected to drive measurable business outcomes.

• Data-Driven: Decisions are based on quantitative and qualitative data, including user analytics, A/B test results, and user feedback. Gut feelings are secondary to empirical evidence.

• Ownership & Accountability: Individuals are expected to take full responsibility for their projects and outcomes, moving fast and delivering impact.

• Collaboration & Communication: Effective teamwork and clear communication across different disciplines and time zones are vital for success in a remote-first, global environment.

• Continuous Improvement: A culture that embraces iteration, learning from experiments, and constantly seeking ways to optimize processes and user experiences.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with product management, engineering, marketing, and data teams. Designs must align with broader business strategies and technical feasibility.

• Feedback Exchange: An open environment for giving and receiving constructive feedback on designs and processes, fostering a culture of shared learning and improvement.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the team and the wider organization to elevate collective expertise.

📝 Enhancement Note: The company's values are deeply intertwined with its "Discovery and Conversion Company" mission. Expect a very results-oriented culture where impact is paramount. Success in this role will depend on not just design skills, but also the ability to collaborate effectively in a remote, global setting and to embrace a data-centric, iterative approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Aggressive Business Goals: Navigating the inherent tension between creating optimal user experiences and meeting stringent performance marketing and CRO targets.

• Data Interpretation Complexity: Making accurate and actionable design decisions based on potentially noisy or complex user data and A/B test results.

• Remote Collaboration Dynamics: Effectively collaborating and driving consensus with a globally distributed team across different time zones and cultural nuances.

• Maintaining Design Quality at Speed: Ensuring high-quality design output while working in a fast-paced environment that prioritizes rapid experimentation and iteration.

Learning & Development Opportunities:

• Advanced CRO & Performance Marketing Specialization: Deepen expertise in conversion rate optimization, A/B testing strategies, and performance marketing design principles.

• Industry Conferences & Certifications: Potential for sponsorship to attend relevant UX, CRO, or digital marketing conferences and pursue certifications.

• Mentorship & Leadership: Opportunity to mentor junior designers and contribute to the strategic direction of UX within Launch Potato, potentially leading to formal leadership roles.

• Exposure to Diverse Business Models: Gain insights into how different digital media brands operate and generate revenue, broadening your understanding of the digital landscape.

📝 Enhancement Note: The challenges are directly related to the role's performance-driven nature. Candidates who thrive under pressure, enjoy problem-solving with data, and are adept at remote collaboration will find these challenges surmountable and opportunities for significant professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a conversion rate through UX design. What was your process, what data did you use, and what were the results?" (Focus on CVR, RPS, data analysis, and quantifiable outcomes).

• "How do you balance user needs with aggressive business goals in a performance marketing context?" (Demonstrate understanding of CRO and stakeholder management).

• "Walk us through how you would approach designing a new landing page for a lead generation campaign, from initial brief to A/B testing implementation." (Outline your systematic, data-informed process).

Company & Culture Questions:

• "What do you know about Launch Potato and our mission as 'The Discovery and Conversion Company'?" (Research their brands and business model).

• "How do you approach collaboration with engineers and product managers in a remote setting?" (Emphasize communication, documentation, and proactive engagement).

Portfolio Presentation Strategy:

• Structure Around Impact: For each case study, clearly articulate the problem, your solution, your specific contributions, the data/methods used, and the measurable business impact (quantify results!).

• Explain Your "Why": Be ready to defend your design choices with data, user insights, and strategic reasoning, not just aesthetics.

• Showcase CRO Expertise: Explicitly point out elements in your designs that are optimized for conversion, lead generation, or revenue.

• Be Ready for Deep Dives: Anticipate detailed questions about your process, tools, and decision-making rationale. Practice articulating your thought process concisely.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven, CRO-centric approach and the ability to deliver measurable business outcomes. Your portfolio presentation is your most critical tool; ensure it's tailored to showcase these specific strengths.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies with quantifiable results related to conversion rate optimization (CVR), revenue per session (RPS), and lead generation. Prioritize projects demonstrating data-informed design and A/B testing experience.

• Tailor Your Resume: Highlight your 8+ years of UX/UI experience, specifically mentioning performance marketing, lead generation, and CRO environments. Use keywords from the job description, such as "data-informed design," "Figma," "A/B testing," and "CRO."

• Prepare Your Presentation: Practice presenting 2-3 key portfolio projects, focusing on your process, data utilization, measurable impact, and collaborative approach. Be ready to articulate your design rationale clearly and concisely.

• Research Launch Potato: Understand their brands (FinanceBuzz, All About Cookies, OnlyInYourState), their mission as "The Discovery and Conversion Company," and their remote-first culture. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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