Senior Product Designer - Mobile & Web

📍 Job Overview

Job Title: Senior Product Designer - Mobile & Web

Company: ModernVet

Location: Jakarta Pusat, Jakarta Selatan, Jakarta Utara, DKI Jakarta, Indonesia

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: March 2, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design strategy and execution for customer-facing mobile applications, internal tools, and website.

• Develop and maintain a comprehensive, scalable design system within Figma, ensuring consistency and efficiency across all digital platforms.

• Leverage Artificial Intelligence (AI) tools for accelerated ideation, wireframing, and high-fidelity design generation, enhancing design velocity.

• Foster strong collaborative partnerships with Product and Engineering teams to ensure design feasibility, align with technical constraints, and facilitate rapid, high-quality product releases.

• Drive user-centric design processes, incorporating best practices in product discovery, user experience, interaction design, visual design, navigation, prototyping, and user testing to meet diverse customer needs.

📝 Enhancement Note: While the raw job description focuses on product design, the emphasis on "internal tools," "engineering partnerships," and "shipping high-quality experiences fast" in a "high-velocity environment" strongly suggests a need for operational efficiency and process optimization within the design function. This role requires not just creative output but also the ability to streamline design workflows, manage design systems operationally, and integrate with development processes efficiently, aligning with core principles of revenue and sales operations in ensuring smooth GTM execution.

📈 Primary Responsibilities

• Spearhead the entire product design lifecycle, from initial discovery and user flow mapping through wireframing, UX/UI design, prototyping, and post-launch iteration.

• Architect, build, and meticulously maintain a robust and scalable design system in Figma, encompassing components, variants, tokens, styles, and standardized naming conventions to ensure design consistency.

• Integrate and heavily utilize AI-powered design tools to significantly accelerate the ideation phase and automate the generation of wireframes and high-fidelity design mockups.

• Collaborate closely with engineering teams to ensure designs are technically feasible, seamlessly integrate with existing component libraries, and align with implementation requirements, promoting a component-driven development approach.

• Conduct in-depth customer demographic analysis to inform best practices in product discovery, user experience, interaction design, visual design, navigation, prototyping, and user testing.

• Establish and rigorously enforce core design principles and standards to maintain design consistency, relevancy, and brand integrity across all platforms and user touchpoints.

• Champion and implement Figma best practices, including advanced usage of component libraries, auto-layout, variables, design tokens, responsive patterns, comprehensive documentation, and efficient developer handoff procedures.

• Design and guide the implementation of animations and micro-interactions, utilizing tools like Lottie, and developing detailed motion specifications and interaction prototypes.

📝 Enhancement Note: The emphasis on "end-to-end product design," "scalable design system," "AI tools to accelerate ideation," and "Figma best practices" indicates a need for operational discipline in design processes. The role demands the ability to not only create but also manage and optimize design assets and workflows, similar to how Sales Operations manages CRM data or Revenue Operations manages forecasting processes. The "design-to-dev alignment" and "component-driven development" highlight a focus on efficient, repeatable, and scalable execution, crucial in operations.

🎓 Skills & Qualifications

Education: [While not explicitly stated, a Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience, is typically expected for a Senior Product Designer role.]

Experience: 5+ years of dedicated product design experience across mobile and/or web platforms, with a proven track record of successfully shipping products and a robust portfolio to demonstrate this.

Required Skills:

• Demonstrated proficiency in leading product design end-to-end, from concept through to iteration.

• Proven experience in utilizing AI tools (free or paid) to enhance and expedite the planning and execution of wireframes and high-fidelity designs.

• Extensive experience as a lead or solo designer responsible for a specific product area or the entire design function.

• Strong command of core design fundamentals, including information architecture, user flows, visual hierarchy, typography, spacing principles, usability standards, and interaction design.

• Deep expertise in Figma, encompassing design systems, component/variant management, auto-layout, variables, libraries, prototyping, and creating clean, maintainable documentation.

• Ability to make strong, independent design decisions, articulate clear rationale, and drive clarity in ambiguous situations.

• Comfort working within engineering constraints and a strong understanding of component-driven development principles for effective design-to-development alignment.

• Excellent communication and cross-functional collaboration skills, capable of clearly articulating design decisions to diverse stakeholders.

Preferred Skills:

• Experience designing and guiding the implementation of animations and micro-interactions, including Lottie animations, motion specifications, or advanced interaction prototyping.

• Familiarity with modern design principles that result in clean, clutter-free aesthetics suitable for a broad customer base.

• Experience with A/B testing design variations to optimize user engagement and conversion metrics.

📝 Enhancement Note: The requirement for "strong independent decision-making" and "defending with rationale" is a critical operational skill, echoing the need for data-driven justifications in revenue and sales operations. The "component-driven development" and "Figma best practices" point towards a need for process standardization and efficiency, akin to establishing repeatable sales playbooks or standard operating procedures in operations. The emphasis on a "strong portfolio showing shipped work" implies a focus on demonstrable impact and results, a key metric in operational roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing shipped work across mobile and web platforms, demonstrating end-to-end design ownership and successful product launches.

• Case studies that detail your process, from initial problem identification and user research to final design solutions and iterative improvements, highlighting your problem-solving methodology.

• Evidence of your ability to build and maintain scalable design systems, including examples of component libraries, style guides, and token systems.

• Demonstrations of how you've leveraged AI tools to accelerate design processes, including specific examples of ideation, wireframing, or prototyping enhancements.

Process Documentation:

• Detailed documentation of your design process, including discovery methods, user flow mapping, wireframing techniques, and prototyping strategies.

• Examples of design system documentation, outlining component usage, naming conventions, and best practices for implementation.

• Documentation of how you collaborate with engineering, including handoff procedures, issue resolution, and ensuring design fidelity in development.

• Records of user testing methodologies and how feedback was incorporated to iterate and improve designs.

📝 Enhancement Note: The emphasis on a "strong portfolio showing shipped work" and "design rationale" is a direct parallel to the need for operations professionals to demonstrate past successes through metrics and well-documented processes. The requirement for "design system documentation" and "Figma best practices" highlights the need for operationalizing design, similar to how operations professionals operationalize CRM, sales enablement tools, or forecasting models. This section stresses the need for candidates to present their work not just as creative outputs, but as well-managed, efficient, and impactful operational assets.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer role in Jakarta, Indonesia, with 5-10 years of experience, the estimated salary range is IDR 25,000,000 - IDR 45,000,000 per month. This estimate is based on industry benchmarks for senior design roles in major Southeast Asian tech hubs, considering the cost of living and market demand for experienced product designers.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Generous paid time off, including vacation days, sick leave, and public holidays.

• Potential for stock options or equity in a growing startup.

• A dynamic and collaborative work environment with a focus on innovation and employee growth.

• Access to modern office facilities and amenities in a prime Jakarta location.

Working Hours: Approximately 40 hours per week, with potential for flexibility depending on project demands and team collaboration needs.

📝 Enhancement Note: The salary range is an estimate based on common compensation for senior design roles in Jakarta, Indonesia. The benefits listed are standard for full-time positions in tech companies, with a focus on professional growth and well-being, which are crucial for retaining talent in specialized roles like product design and operations. The mention of "flexibility depending on project demands" aligns with the operational reality of needing to meet deadlines, a commonality across all functions, including operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the technology sector, likely focusing on a SaaS or platform model, potentially within the veterinary or pet care industry given the name "ModernVet". This industry often requires a strong emphasis on user experience for both consumers and professionals, necessitating robust operational processes to support product delivery and customer engagement.

Company Size: [Assuming a startup or growth-stage company based on the role description, likely ranging from 50-250 employees. This size typically means a lean, agile team where individual contributions have significant impact.]

Founded: [The founding date is not provided, but the emphasis on building foundations and shipping fast suggests a company that is likely established enough to have a product but still in a growth or scaling phase.]

Team Structure:

• The design team operates with a flat hierarchy, fostering close and efficient collaboration.

• The Senior Product Designer will partner closely with Product Managers and Engineering teams, indicating a cross-functional, agile squad-like structure.

Methodology:

• Design processes involve a full spectrum from discovery to iteration, with a strong emphasis on user-centricity and data-informed decisions.

• A core methodology is the development and maintenance of a scalable design system, which operationalizes design consistency and efficiency.

• Heavy reliance on AI tools for accelerated ideation and execution, reflecting a forward-thinking approach to design operations.

Company Website: https://www.modernvet.co/

📝 Enhancement Note: The "flat hierarchy" and "collaboration" are key cultural indicators that mirror the operational environments in successful GTM teams, where cross-functional communication and shared ownership are paramount. The focus on "building foundations" and "shipping fast" suggests a dynamic, execution-oriented culture common in tech startups, where operational efficiency is a driver of growth.

📈 Career & Growth Analysis

Operations Career Level: This Senior Product Designer role represents a mid-to-senior level position within the design discipline. It requires not only strong individual contribution skills but also the ability to lead, strategize, and establish processes. In an operations context, this level often involves taking ownership of key processes, optimizing workflows, and mentoring junior team members. The role demands strategic thinking regarding design system architecture and its operational impact on product development velocity.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product, Design Lead, or a similar senior leadership position within the product or engineering organization. Collaboration is expected to be close with Product Managers and Engineering leads, forming core cross-functional teams.

Operations Impact: The Senior Product Designer's impact extends beyond aesthetic quality to directly influence:

• Development Velocity: A well-maintained design system and efficient handoff processes streamline engineering workflows, reducing development cycles and time-to-market.

• Product Consistency & Quality: Ensuring a cohesive user experience across all platforms enhances brand perception and reduces user friction, directly impacting customer satisfaction and retention.

• Scalability: Designing for scalability through robust systems and processes ensures the product can grow and adapt without significant rework, a critical operational consideration.

• Efficiency: Leveraging AI tools and best practices in Figma optimizes design resource allocation and output, contributing to overall operational efficiency.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Head of Design role, managing a larger team and shaping the overall design strategy.

• Specialization: Deepen expertise in specific areas like design systems, interaction design, or motion design, becoming a subject matter expert.

• Cross-Functional Advancement: Transition into Product Management roles by leveraging a deep understanding of user needs, business goals, and technical capabilities.

• Operational Excellence: Develop advanced skills in process optimization, workflow management, and team enablement within a design context, transferable to broader operations roles.

📝 Enhancement Note: Framing the role's impact through an operational lens (Development Velocity, Product Consistency, Scalability, Efficiency) highlights the transferable skills and strategic importance of design in a business context. The growth opportunities emphasize a path that includes both design-specific leadership and broader business/operational roles, acknowledging the interconnectedness of design functions with overall GTM operations.

🌐 Work Environment

Office Type: The role is on-site in Jakarta, suggesting a traditional office environment designed for collaboration. This typically includes open-plan workspaces, meeting rooms, and potentially breakout areas to facilitate team interaction and focused work.

Office Location(s): Jakarta Pusat, Jakarta Selatan, Jakarta Utara, DKI Jakarta, Indonesia. These are central business districts in Jakarta, implying accessibility and a professional setting.

Workspace Context:

• Collaborative Environment: The office setup is expected to encourage close interaction with Product Managers and Engineering teams, fostering agile workflows and rapid feedback loops.

• Tools & Technology: Access to industry-standard design software (Figma), AI design tools, project management platforms, and communication tools necessary for efficient workflow.

• Team Interaction: Opportunities for daily stand-ups, design critiques, brainstorming sessions, and cross-functional project meetings are integral to the workspace.

Work Schedule: A standard 40-hour work week is typical, with the understanding that flexibility may be required to meet project deadlines and ensure smooth operations, especially during critical launch phases or when collaborating across time zones if applicable.

📝 Enhancement Note: The on-site requirement in a major business hub like Jakarta implies a structured work environment where team synergy and direct collaboration are prioritized. This aligns with the operational necessity of having teams co-located for critical GTM functions, where real-time problem-solving and alignment are often required.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present your portfolio, focusing on 2-3 key projects. Be prepared to discuss your design process, rationale, decision-making, and the impact of your work.

• Technical/Skills Assessment: Potential for a design challenge or a deep dive into specific Figma skills, design system thinking, or AI tool integration strategies.

• Cross-Functional Interviews: Meetings with Product Managers and Engineering leads to evaluate collaboration style, communication skills, and ability to integrate with the broader team.

• Final Interview: A discussion with senior leadership to assess cultural fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase end-to-end ownership, your role in building/maintaining design systems, and your use of AI tools to drive efficiency.

• Tell a Story: For each project, clearly articulate the problem, your specific role and contributions, the process you followed, your design rationale, and the measurable outcomes or impact.

• Highlight Process & Rationale: Emphasize how you arrived at your solutions and why you made certain design choices, especially how they align with user needs and business objectives.

• Showcase System Thinking: Include examples of your design system work, detailing components, variables, and how it promotes consistency and efficiency.

• Demonstrate AI Integration: Clearly explain how you used AI tools and the benefits they brought to your workflow or outcomes.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced user errors, faster development cycles).

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully grasp the problem statement, target audience, and business goals.

• Prioritize and Scope: For timed challenges, focus on demonstrating your core skills and thought process rather than perfecting every detail.

• Articulate Your Approach: Be ready to explain your thought process, design decisions, and any assumptions you made throughout the challenge.

• Consider Operational Constraints: Think about feasibility, scalability, and how your design would integrate with existing systems or development processes.

📝 Enhancement Note: The emphasis on "end-to-end ownership," "design system thinking," "AI tools to drive efficiency," and "measurable outcomes" aligns heavily with the expectations for operations roles. Candidates should prepare to demonstrate not just creative ability, but also process management, strategic thinking, and a results-oriented approach, mirroring how operations professionals are evaluated.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX design, prototyping, and design system management. Expected proficiency includes auto-layout, components, variants, variables, design tokens, and collaborative features.

• AI Design Tools: Various AI-powered tools for ideation, wireframing, image generation, and design acceleration (e.g., Midjourney, Stable Diffusion, Uizard, Galileo AI, or similar).

• Prototyping Tools: Figma's built-in prototyping capabilities, potentially supplemented by tools like Principle or ProtoPie for advanced animations and micro-interactions.

Analytics & Reporting:

• User Analytics Platforms: Tools like Google Analytics, Mixpanel, Amplitude, or similar to understand user behavior, track engagement, and measure the impact of design changes.

• A/B Testing Tools: Platforms for conducting experiments to compare design variations and optimize for key metrics.

CRM & Automation:

• While not directly a design tool, understanding how design integrates with CRM (e.g., Salesforce, HubSpot) and marketing automation platforms can be beneficial for context, especially for customer-facing tools.

📝 Enhancement Note: The explicit mention of Figma and AI tools highlights the technical requirements. The inclusion of analytics and A/B testing tools underscores the data-driven nature of modern product design, aligning with the operational focus on metrics and performance optimization. A strong understanding of how design impacts user journeys, which are often tracked through CRM and marketing automation, is advantageous.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working tightly, quickly, and efficiently with product and engineering teams, reflecting a flat hierarchy where teamwork is paramount.

• Ownership: Acting as if the product is your own, demonstrating care for outcomes, and proactively unblocking issues, mirroring the accountability expected in operational roles.

• Design Taste: Commitment to modern, clean, and clutter-free designs that are accessible and appealing to a wide range of customers.

• Efficiency & Speed: A culture that values shipping high-quality experiences rapidly, driven by optimized design processes and effective tool utilization.

• Data-Informed Decisions: Utilizing user data and testing results to guide design choices and ensure product effectiveness.

Collaboration Style:

• Integrated Squads: Working in close-knit, cross-functional teams with Product and Engineering, characterized by frequent communication and rapid iteration.

• Process-Oriented: A culture that values clear processes, from design system management to developer handoffs, ensuring smooth workflow execution.

• Feedback Exchange: Openness to feedback and iterative improvement, fostering a continuous learning and refinement environment.

📝 Enhancement Note: The values of "Collaboration," "Ownership," and "Efficiency & Speed" are fundamental to successful GTM operations. The emphasis on "Design Taste" and "Data-Informed Decisions" shows a balanced approach to creativity and analytical rigor, often required in operations to achieve business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a high-velocity environment, ensuring that rapid iteration doesn't compromise the overall quality and consistency of the user experience.

• Design System Scalability: Continuously evolving and maintaining a design system that supports a growing product suite and diverse user needs, requiring strong operational management.

• AI Tool Integration: Effectively integrating AI tools into existing workflows to maximize their benefits without sacrificing design integrity or control.

• Cross-Functional Alignment: Navigating diverse stakeholder priorities and ensuring seamless collaboration between design, product, and engineering teams.

Learning & Development Opportunities:

• Advanced Design System Management: Deepen expertise in scalable design system architecture, governance, and community adoption.

• AI in Design Exploration: Stay at the forefront of AI tool development and its application in product design, becoming an internal expert.

• Leadership Development: Gain experience in leading design initiatives, mentoring junior designers, and influencing product strategy.

• Cross-Domain Knowledge: Enhance understanding of engineering principles and product management methodologies to foster more effective cross-functional partnerships.

📝 Enhancement Note: These challenges and opportunities highlight the need for adaptability, continuous learning, and strategic thinking – traits essential for thriving in dynamic operations environments. The focus on "operational management" of design systems and "AI integration" directly relates to modern operational efficiency.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the end-to-end design of a product or feature. What was your process, and what were the key outcomes?" (Focus on your process, rationale, and impact)

• "How do you approach building and maintaining a design system? What are the operational considerations for ensuring its adoption and scalability?" (Highlight system governance, documentation, and collaboration)

• "Can you share an example of how you've used AI tools to accelerate your design process or improve design outcomes?" (Be specific about the tools, your workflow, and the results)

Company & Culture Questions:

• "What interests you about ModernVet and our mission?" (Research the company's mission, values, and recent news)

• "How do you approach collaboration in a flat hierarchy with product and engineering teams?" (Emphasize your communication style, proactive engagement, and teamwork)

• "Describe your design taste. What makes a design modern, clean, and clutter-free?" (Align your aesthetic preferences with the company's stated design values)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, walk through the problem, your role, your process, key decisions (and the rationale behind them), challenges, and outcomes/impact.

• Emphasize Operational Aspects: Highlight how your design system work, use of AI, or efficient handoff processes contributed to operational efficiency or scalability.

• Quantify Results: Use data and metrics whenever possible to demonstrate the success and business impact of your designs.

• Showcase Figma Mastery: Be ready to discuss your advanced Figma techniques, including components, variables, auto-layout, and how you maintain a clean, organized file structure.

• Be Prepared for Q&A: Anticipate questions about your decision-making, trade-offs, and how you handle feedback.

📝 Enhancement Note: The interview preparation emphasizes demonstrating not just design skills but also strategic thinking, process management, collaboration, and a results-oriented mindset – all critical for operations roles. The focus on "operational considerations" and "quantifying results" is key.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the ModernVet careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating end-to-end ownership, design system development, and the strategic use of AI tools for efficiency. Ensure case studies clearly articulate your design rationale and measurable impact.

• Resume Optimization: Update your resume to emphasize keywords from the job description, such as "Product Design," "Figma," "Design System," "AI Tools," "UX/UI," "Mobile," "Web," and "end-to-end design leadership." Quantify achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your process, design decisions, and the operational benefits of your contributions. Prepare to discuss your experience with cross-functional collaboration and problem-solving.

• Company Research: Thoroughly research ModernVet's mission, values, and any publicly available information about their products or market position to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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