Senior Product Designer - CRM

📍 Job Overview

Job Title: Senior Product Designer - CRM

Company: Jimdo

Location: Remote (Spain, Portugal, Italy, Germany)

Job Type: FULL_TIME

Category: Product Design / User Experience (with a focus on CRM and SaaS)

Date Posted: August 15, 2025

Experience Level: Senior (5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This Senior Product Designer role focuses on enhancing the user experience of Jimdo's CRM and related SaaS products, driving customer success and market demand through user-centric design.

• Key responsibilities include conducting continuous product discovery, delivering functional and visually cohesive design solutions, and ensuring adherence to design systems, responsiveness, and accessibility standards.

• The role requires a deep understanding of SaaS business mechanics, data-informed design principles, and the ability to translate complex business concepts into intuitive user interfaces.

• Collaboration with cross-functional teams is essential to elevate both the user interface (UI) and user experience (UX) across a multi-device product portfolio.

📝 Enhancement Note: While the title is "Senior Product Designer - CRM", the description broadly covers product design for Jimdo's suite of tools. The CRM aspect likely implies a significant focus on user management, customer interaction flows, and business process design within the platform, which are critical for SaaS operations.

📈 Primary Responsibilities

• Lead continuous product discovery initiatives, employing generative and evaluative research methods to deeply understand customer motivations, needs, and pain points.

• Apply cognitive science principles and data-informed design strategies to influence product strategy and decision-making, ensuring solutions are both user-centric and business-aligned.

• Develop and deliver high-fidelity, visually appealing, and functionally robust design solutions, adhering to best practices in interaction design, information hierarchy, and user flow optimization.

• Create functional prototypes at various fidelity levels to articulate complex business concepts, validate design hypotheses through rapid testing, and iterate based on user feedback and business requirements.

• Champion the adoption and contribution to Jimdo's Design System, ensuring coherence, consistency, responsiveness, and accessibility across all product touchpoints and devices.

• Collaborate effectively with product managers, engineers, and other stakeholders across departments to align on product vision, unblock development, and ensure a seamless end-to-end customer experience.

• Design for both desktop and mobile platforms, with an understanding of industry standards and emerging trends in Conversational and Assistive AI design models.

• Contribute to the development of global design libraries within the Design System, promoting reusability and scalability across the product portfolio.

📝 Enhancement Note: The emphasis on "continuous product discovery," "data-informed design," and "elevating user interface and user experience to higher bars" suggests a strategic role that goes beyond typical UI design, involving deep user research and influencing product direction.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of design principles, user research methodologies, and problem-solving is essential. A background in Human-Computer Interaction (HCI), Design, or a related field is often beneficial.

Experience: 5+ years of progressive experience in senior product design roles, with a proven track record in the SaaS industry.

Required Skills:

• Extensive experience in Product Discovery and Product Delivery cycles within a SaaS environment.

• Proficiency in Figma for design, prototyping, and collaboration.

• Strong understanding and practical application of Design Systems, including contributing to and maintaining design libraries.

• Expertise in user research methodologies (generative and evaluative studies) and translating insights into actionable design solutions.

• Demonstrated ability to simplify complex business concepts into intuitive and functional user interfaces.

• Experience designing for both desktop and mobile platforms, adhering to industry best practices.

• Excellent collaboration and communication skills for effective cross-functional teamwork.

• Creative, organized, and self-motivated with a proactive approach to problem-solving.

Preferred Skills:

• Knowledge of Conversational AI and Assistive AI design models.

• Familiarity with cognitive science principles as applied to user experience.

• Experience with data analysis and using metrics to inform design decisions.

• Understanding of accessibility standards (e.g., WCAG) and their implementation.

• Experience with A/B testing and other validation techniques for design solutions.

📝 Enhancement Note: The requirement for 5+ years of experience and proficiency in Figma, coupled with the emphasis on SaaS business mechanics and data-informed design, indicates a need for a seasoned designer who can operate strategically and contribute to product growth.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5 years of professional product design experience, with a strong emphasis on SaaS products.

• Case studies demonstrating a complete design process, from initial problem definition and user research to final design solutions, iteration, and impact measurement.

• Examples of work that highlight the ability to understand and integrate SaaS business mechanics and relevant metrics into the design process.

• Demonstrations of proficiency in Figma, including complex prototyping, component usage, and collaboration workflows.

• Evidence of experience working with or contributing to Design Systems, showcasing consistency, scalability, and adherence to standards.

• Projects that illustrate a strong understanding of user-centric design principles, interaction design patterns, and information architecture.

• Examples of designing for complex workflows, user journeys, and data visualization within a business context.

Process Documentation:

• Case studies should detail the specific design process followed, including user research methodologies, ideation techniques, wireframing, prototyping, and user testing phases.

• Explanation of how data and user feedback were used to iterate on designs and measure their effectiveness against business goals.

• Documentation of how design decisions were communicated and aligned with cross-functional teams (product management, engineering, marketing).

• Examples of contributions to or utilization of design systems, including style guides, component libraries, and best practice documentation.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is critical. It should not just showcase finished products but the process behind them, demonstrating strategic thinking, problem-solving skills, and a deep understanding of the user and business context, especially within SaaS.

💵 Compensation & Benefits

Salary Range: Given the Senior Product Designer title, 5+ years of experience, and the remote-first nature within Germany/EU, a competitive salary range is expected. Based on industry benchmarks for senior-level product designers in Germany and other specified European countries, the annual gross salary could range from €65,000 to €90,000, depending on experience, specific location within the EU, and the candidate's negotiation.

Benefits:

• Inspiring Mission: Contribute to empowering solopreneurs and small businesses, fostering community sustainability.

• Flexibility and Trust: Fully remote work setup with flexible working hours, prioritizing results over hours clocked.

• Support for Side Hustles: Encouragement for personal projects, including up to three free Jimdo websites for life.

• International Diverse Team: Work within a global team with a strong focus on inclusivity and DEI initiatives.

• Continuous Growth and Career Development: Access to LinkedIn Learning, Hack Weeks, Deep Work Thursdays, conferences, and technical eLearning platforms. Opportunities for career progression in a flat hierarchy environment.

• Competitive Benefits Package:

  • Annual compensation reviews.

  • Remote office setup bonus.

  • Unique workation policy.

  • Employee Assistance Program (EAP).

  • Continued access to free Jimdo websites. Working Hours: Jimdo operates with a flexible approach to working hours, prioritizing results. While a standard full-time role implies around 40 hours per week, employees have autonomy in managing their schedules to achieve their goals.

📝 Enhancement Note: The salary estimate is based on general market data for senior product designers in Western Europe, specifically Germany, which often sets a benchmark. The benefits package is quite comprehensive, highlighting Jimdo's commitment to employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Jimdo operates in the Software as a Service (SaaS) industry, specifically focusing on website building and e-commerce solutions for microbusinesses and self-employed individuals. This sector is characterized by rapid innovation, a strong emphasis on user experience, and data-driven decision-making.

Company Size: Jimdo is a growing company with over 250 employees, indicating a mid-sized organization. This size typically offers a balance between structured processes and the agility of a smaller company, allowing for significant individual impact.

Founded: Founded in 2007, Jimdo has established a solid market presence and a profitable business model, suggesting stability and a proven track record in its industry.

Team Structure:

• The Product Design team is central to Jimdo's user-centric approach, working closely with product management and engineering.

• Designers are likely organized by product area or feature teams, fostering specialized knowledge and close collaboration.

Methodology:

• Data-informed design is a core methodology, meaning decisions are backed by user research, analytics, and customer feedback.

• A continuous product discovery process is employed, emphasizing iterative design and validation cycles.

• The company supports a remote-first work environment, necessitating strong asynchronous communication and collaboration tools.

• Design System adoption is a key practice to ensure consistency and efficiency across products.

Company Website: https://careers.jimdo.com/

📝 Enhancement Note: Jimdo's focus on microbusinesses and its remote-first culture suggest an environment that values autonomy, direct impact, and a deep understanding of customer needs. The company size implies that individual contributions are highly visible and impactful.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer position, indicating a mid-to-senior career stage. It implies a level of autonomy, ownership, and the ability to mentor junior designers or influence design strategy within product teams. The role is expected to contribute significantly to product success through impactful design.

Reporting Structure: While not explicitly stated, Senior Product Designers often report to a Head of Design, Design Lead, or a Senior Product Manager. They are expected to work closely with cross-functional teams, including product managers, engineers, and potentially marketing specialists.

Operations Impact: The role's impact is directly tied to the success of Jimdo's products, particularly the CRM and related SaaS features. By improving user experience and driving demand through effective design, the Senior Product Designer influences customer acquisition, retention, and overall business growth. They bridge technical capabilities with business requirements to create market-leading solutions.

Growth Opportunities:

• Leadership Development: Potential to grow into a Design Lead or Manager role, overseeing design strategy for specific product areas or leading a team of designers.

• Specialization: Opportunity to deepen expertise in specific areas like SaaS UX, CRM design, AI-driven design, or design system management.

• Cross-functional Exposure: Gain experience working with various business units, enhancing understanding of the broader business strategy and operations.

• Skill Enhancement: Continuous learning through company-provided resources and exposure to complex design challenges in a dynamic tech environment.

• Strategic Influence: As a senior member, the opportunity to influence product roadmaps and design vision.

📝 Enhancement Note: The "Senior" title and emphasis on impacting business objectives suggest that career growth will involve taking on more strategic responsibilities, potentially leading initiatives, and mentoring others.

🌐 Work Environment

Office Type: Jimdo is a "remote-first" company. This means that while they may have physical office spaces, the primary mode of operation and team interaction is remote. This fosters flexibility and allows employees to work from various locations within their approved countries.

Office Location(s): While the company is headquartered in Germany with a global team, the role specifically allows remote work from Spain, Portugal, Italy, and Germany. This provides flexibility in choosing a work location within these regions.

Workspace Context:

• The remote-first environment emphasizes asynchronous communication, digital collaboration tools, and self-management.

• Employees are encouraged to set up their home offices effectively, with a bonus provided for this purpose.

• Opportunities for in-person collaboration may exist, but the default is remote, suggesting a culture that trusts employees to manage their work and productivity independently.

• The focus is on creating a productive and supportive remote work experience, facilitating seamless interaction with global teams.

Work Schedule: Jimdo offers significant flexibility in managing working hours. The emphasis is on delivering results rather than adhering to a strict 9-to-5 schedule. This allows designers to structure their days to best suit their productivity and personal needs, while ensuring alignment with team collaboration times.

📝 Enhancement Note: The "remote-first" designation is key. Candidates should be comfortable and proficient in remote work, including managing their own time, communicating effectively digitally, and collaborating without constant in-person interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio through the Ashby platform.

• Initial Screening: Review of application and portfolio to assess experience, skills, and alignment with the role.

• Hiring Manager/Recruiter Call: A discussion to understand motivations, experience, and cultural fit.

• Design Challenge/Portfolio Walkthrough: A practical exercise or a detailed presentation of past work, focusing on design process, problem-solving, and impact. This may involve presenting a case study or working on a specific design problem.

• Cross-functional Interviews: Meetings with product managers, engineers, or other team members to evaluate collaboration skills and technical understanding.

• Final Interview/Offer: Discussion with senior leadership or hiring manager for final assessment and offer extension.

Portfolio Review Tips:

• Focus on Process: Showcase your end-to-end design process, not just final visuals. Detail your research, ideation, prototyping, testing, and iteration steps.

• Highlight Impact: Quantify the impact of your designs whenever possible (e.g., increased conversion rates, improved user satisfaction, reduced task completion time).

• SaaS & CRM Relevance: Tailor your case studies to highlight experience with SaaS products, CRM functionalities, or complex business workflows.

• Figma Proficiency: Clearly demonstrate your skills in Figma, including complex prototyping and design system utilization.

• Problem-Solving: Frame your projects around specific problems you solved for users and the business.

• Clarity and Storytelling: Present your work clearly and concisely, telling a compelling story about each project.

Challenge Preparation:

• Understand Jimdo: Research Jimdo's products, target audience (microbusinesses), and company mission.

• SaaS Design Principles: Be ready to discuss best practices for SaaS product design, including onboarding, user engagement, and feature adoption.

• CRM Context: If you have CRM experience, be prepared to discuss common CRM workflows, user needs, and design challenges.

• Design System Thinking: Demonstrate an understanding of how to use and contribute to design systems for consistency and scalability.

• Collaboration: Prepare examples of how you collaborate effectively with product managers and engineers.

📝 Enhancement Note: The portfolio review is likely the most critical stage. Candidates should be prepared to deeply articulate their design decisions, the rationale behind them, and the measurable outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a mastery requirement for design, prototyping, and collaboration. This will be the core tool for daily work.

• Productivity Suites: Likely Google Workspace or Microsoft 365 for general productivity, documentation, and communication.

Analytics & Reporting:

• Analytics Platforms: Proficiency with tools like Google Analytics, Mixpanel, Amplitude, or similar for understanding user behavior and tracking product metrics.

• Data Visualization Tools: Experience with tools for creating dashboards and reports (e.g., Tableau, Looker, or internal dashboards) to communicate insights.

CRM & Automation:

• CRM Systems: While not explicitly stated for this role, understanding CRM principles and common CRM platforms (e.g., Salesforce, HubSpot, or internal CRM tools) would be beneficial given the role's focus.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping or user research tools (e.g., UserTesting.com, Maze, InVision) could be advantageous.

• Project Management Tools: Familiarity with tools like Jira, Asana, or Trello for managing design tasks and collaborating with engineering teams.

📝 Enhancement Note: Figma is the central tool. While direct CRM management isn't the designer's role, understanding the functionality and user flows of CRM systems is crucial for designing effective solutions within that domain.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A foundational value, emphasizing deep empathy for customers and a commitment to solving their problems through design.

• Data-Driven Decision Making: Valuing insights derived from user research and product analytics to guide design choices and measure impact.

• Collaboration and Transparency: Encouraging open communication and teamwork across departments to achieve shared goals.

• Continuous Improvement: A mindset of iterative design, learning from feedback, and constantly striving to enhance user experience and product functionality.

• Impact and Ownership: Empowering individuals to take ownership of their work and contribute meaningfully to the company's mission.

• Flexibility and Trust: Fostering an environment where employees are trusted to manage their work and schedules effectively.

Collaboration Style:

• Cross-functional Integration: Designers work closely with product managers to define requirements and strategy, and with engineers to ensure feasibility and successful implementation.

• Open Communication: Expect regular communication through various channels (Slack, video calls, project management tools) to maintain alignment in a remote setting.

• Feedback Culture: A willingness to give and receive constructive feedback is essential for growth and iterative design.

• Shared Ownership: The team likely shares responsibility for product success, with designers playing a key role in shaping the user experience.

📝 Enhancement Note: The company's remote-first approach and emphasis on collaboration suggest a culture that relies heavily on digital communication tools and proactive engagement from team members.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively collaborating and maintaining strong communication across distributed teams requires proactive effort and excellent digital communication skills.

• Balancing User Needs with Business Goals: Ensuring that design solutions meet user needs while also driving Jimdo's business objectives and supporting SaaS mechanics.

• Evolving SaaS Landscape: Staying current with rapid advancements in SaaS technology, AI, and user experience trends to keep Jimdo's offerings competitive.

• Simplifying Complexity: Translating intricate business processes and technical features into intuitive and user-friendly interfaces for a diverse microbusiness audience.

• Design System Maintenance: Contributing to and ensuring consistent adoption of the Design System across a growing product portfolio.

Learning & Development Opportunities:

• Access to Learning Resources: Utilize company-provided access to LinkedIn Learning and other technical eLearning platforms for continuous skill development.

• Exposure to Diverse Projects: Work on a variety of product areas within Jimdo, allowing for broad experience and skill diversification.

• Mentorship: Potential to learn from senior team members and contribute to the growth of junior designers.

• Industry Trends: Engage with cutting-edge design practices, particularly in AI and SaaS, through Hack Weeks and company-sponsored professional development.

• Strategic Input: Opportunity to influence product strategy and contribute to the company's overall direction through design leadership.

📝 Enhancement Note: The challenges are typical for senior roles in fast-paced tech companies, especially those operating remotely. The growth opportunities are strong, with a clear emphasis on continuous learning and career advancement.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for designing a new feature for a SaaS product, from initial concept to launch. How do you incorporate user feedback and data?" Focus on your discovery, ideation, prototyping, and validation stages.

• SaaS Metrics: "How have you used SaaS-specific metrics (e.g., user activation, retention, churn) to inform your design decisions or measure the success of your designs?" Be ready to discuss your understanding of SaaS business mechanics.

• Design Systems: "Describe your experience with design systems. How do you ensure consistency and scalability when using or contributing to one?" Provide examples of components you've designed or how you've utilized a system.

• Problem Solving: "Tell me about a complex business problem you had to solve through design. What was your approach, and what was the outcome?" Showcase your analytical and creative problem-solving skills.

• Collaboration: "How do you collaborate effectively with product managers and engineers? Describe a time you had a disagreement with a stakeholder and how you resolved it." Emphasize your communication and teamwork skills.

Company & Culture Questions:

• Jimdo's Mission: "What excites you about Jimdo's mission to empower self-employed individuals?" Show genuine interest in the company's purpose.

• Remote Work: "How do you stay productive and connected in a remote-first environment?" Discuss your strategies for remote collaboration and self-management.

• Design Philosophy: "What are your core principles as a product designer, especially within the SaaS context?" Align your philosophy with Jimdo's user-centric and data-driven approach.

Portfolio Presentation Strategy:

• Tell a Story: Structure your portfolio presentation like a narrative, guiding the interviewers through your thought process for each case study.

• Focus on "Why": Explain the rationale behind your design decisions. Why this solution? Why this interaction? Why this visual style?

• Show, Don't Just Tell: Use visuals, prototypes, and clear explanations to demonstrate your skills. If possible, include interactive prototypes.

• Quantify Impact: Present metrics and outcomes clearly to demonstrate the business value of your work. Use charts or graphs where appropriate.

• Address the Role: Tailor your presentation to highlight experiences most relevant to Jimdo's needs, particularly SaaS and CRM aspects.

• Be Prepared for Questions: Anticipate questions about your process, decisions, and outcomes, and be ready to elaborate.

📝 Enhancement Note: The interview process will likely be rigorous, with a strong emphasis on demonstrating not just design skill but also strategic thinking, business acumen, and collaborative ability within a remote context.

📌 Application Steps

To apply for this Senior Product Designer role:

• Submit your application through the provided Ashby link, ensuring your resume and portfolio are up-to-date and easily accessible.

• Tailor your resume: Highlight experience in SaaS, product discovery, design systems, Figma proficiency, and any CRM-related design work. Use keywords from the job description.

• Curate your portfolio: Select 3-5 of your strongest case studies that best demonstrate your process, problem-solving skills, and impact, especially those relevant to SaaS and complex workflows. Ensure each case study clearly outlines the problem, your role, your process, your solutions, and the results.

• Prepare for a portfolio walkthrough: Be ready to articulate your design decisions, rationale, and the impact of your work in detail. Practice presenting your case studies concisely and engagingly.

• Research Jimdo: Familiarize yourself with Jimdo's products, target audience, and company culture to articulate your interest and how you can contribute. Understand their mission and value proposition.

• Prepare questions: Develop thoughtful questions for the interviewers about the team, product roadmap, design challenges, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.