Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Spirii

Location: Copenhagen, Denmark

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: 2025-11-21

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end design process for digital products, from initial concept through to final implementation, ensuring a cohesive and impactful user experience.

• Drive innovation by staying abreast of design trends and integrating fresh ideas into the product development lifecycle within the dynamic EV industry.

• Conduct comprehensive user research and usability testing to gather actionable insights, enabling iterative design improvements based on real user feedback and data.

• Collaborate closely with cross-functional teams, including product management and engineering, to translate design concepts into fully realized, user-centric products that align with strategic business objectives.

📝 Enhancement Note: While the role is titled "Senior Product Designer," the core responsibilities and emphasis on collaboration, user research, and product strategy indicate a strong connection to GTM (Go-To-Market) enablement and user adoption, which are critical for revenue operations and sales operations alignment. The emphasis on "0 to 1" product development and design leadership suggests this role will significantly influence how the product is perceived and adopted by end-users, directly impacting sales cycles and customer lifetime value.

📈 Primary Responsibilities

• Spearhead the design lifecycle for new features and products, ensuring seamless integration and consistent user experience across all digital touchpoints.

• Partner with Product Managers and Engineers to translate complex requirements into intuitive and visually appealing user interfaces, ensuring alignment with both user needs and business goals.

• Initiate and execute user research studies, including interviews, surveys, and usability testing, to uncover user pain points and validate design solutions.

• Develop and maintain a robust design system, ensuring brand consistency, scalability, and efficiency in design execution across the product suite.

• Craft and iterate on microcopy within the product interface, conducting A/B testing to optimize clarity, user guidance, and conversion rates.

• Champion accessibility standards (WCAG) throughout the design process, ensuring products are usable by individuals of all abilities and meet regulatory requirements.

• Contribute to the definition of product strategy by providing design-led insights derived from user research, competitive analysis, and market trends.

• Mentor and guide junior designers, fostering a culture of knowledge sharing and continuous improvement within the product design team.

📝 Enhancement Note: The responsibility to "Write: Copy is an essential part of our product, and you will be writing and testing basic microcopy for the product you will be working on" is particularly relevant. In a revenue operations context, this translates to optimizing user journeys within the product, which can directly impact conversion rates, customer onboarding efficiency, and ultimately, revenue. This also aligns with GTM strategies that rely on clear product communication for adoption and sales enablement.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience, will be highly regarded. The emphasis is on demonstrated skill and portfolio.

Experience: A minimum of 5 years of professional experience as a Product Designer, UX/UI Designer, or similar role, with a proven track record of successfully delivering digital products. Experience in shaping product strategy and leading design initiatives from inception to launch is expected.

Required Skills:

• Design Leadership: Proven ability to lead design initiatives, mentor team members, and influence product direction in a senior capacity.

• User-Centric Design: Deep understanding of user-centered design principles, human-computer interaction (HCI), and design thinking methodologies.

• End-to-End Design Process: Expertise in managing the entire design lifecycle, from user research and ideation to wireframing, prototyping, visual design, and final implementation.

• Figma Proficiency: Advanced skills in Figma for UI design, prototyping, and collaboration.

• Microcopy & Content Design: Ability to write clear, concise, and effective microcopy that guides users and supports product goals.

• Accessibility Standards: Thorough knowledge of WCAG guidelines and experience implementing accessible design solutions.

• Agile Methodologies: Experience working within agile development environments, adapting to iterative processes and changing priorities.

• Communication & Collaboration: Exceptional verbal and written communication skills, with the ability to articulate design decisions clearly and collaborate effectively with cross-functional teams.

Preferred Skills:

• Design Systems: Experience in building, maintaining, and scaling design systems.

• User Research Expertise: Advanced skills in qualitative and quantitative user research methods, including usability testing, user interviews, and persona development.

• E-Mobility Industry Experience: Familiarity with the electric vehicle (EV) charging landscape, user needs, and market dynamics.

• A/B Testing: Experience designing and executing A/B tests to optimize product features and content.

• Animation & Motion Design: Skills in incorporating motion design to enhance user experience.

📝 Enhancement Note: The emphasis on "building solutions from 0 to 1" and the mention of a "new and growing" Product Design team suggest this role has significant opportunity for strategic impact and shaping operational processes. The call to "highlight your particular set of competences and interests" is a direct prompt for candidates to showcase specific areas of expertise that align with potential future operational needs, such as scaling design systems or optimizing user onboarding flows for sales.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Submission of 2-3 comprehensive case studies that detail the design process from problem identification to solution implementation, highlighting personal contributions and impact.

• Problem-Solution Framing: Clearly articulate the user problem or business challenge addressed in each case study, demonstrating a strategic understanding of the context.

• Process Documentation: Showcase the methodologies used, including user research, ideation techniques, wireframing, prototyping, and usability testing, with visual examples.

• Impact Metrics: Quantify the results of design interventions, using metrics related to user engagement, conversion rates, task completion, or other relevant KPIs that demonstrate business value and ROI.

• Tool Proficiency: Include examples that demonstrate proficiency with Figma and other relevant design and prototyping tools.

Process Documentation:

• Workflow Design: Demonstrate experience in mapping and optimizing user workflows to enhance efficiency and user satisfaction.

• System Implementation: Showcase examples of how designs have been implemented within development sprints, ensuring seamless integration with engineering processes.

• Iterative Improvement: Provide evidence of how designs have been iterated upon based on user feedback and performance data, emphasizing a continuous improvement mindset.

📝 Enhancement Note: For a senior role with a "0 to 1" focus, the portfolio should not only showcase finished products but also the process of creating them. This includes demonstrating how the candidate can define and document new design processes, establish design system guidelines, and set up feedback loops that inform future product development and operational strategy. The ability to articulate the "why" behind design decisions, supported by data and user insights, will be crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Copenhagen, Denmark, with 5-10 years of experience, the estimated annual salary range is DKK 550,000 - DKK 750,000. This range accounts for the cost of living in Copenhagen, the competitive tech market, and the company's stated commitment to a competitive package.

Benefits:

• Flexible Work Environment: A collaborative, inclusive, and open workplace promoting work-life balance.

• Competitive Compensation: Includes a competitive salary and an 11% company pension plan.

• Generous Time Off: 32 paid vacation days (5 weeks + 5 extra) and paid parental leave.

• Professional Development: Access to opportunities for career growth and skill enhancement.

• Office Perks: Excellent coffee, tea, free snacks, and subsidized lunches.

• Wellness: Access to a company gym and subsidized company car.

• Meaningful Work: Opportunity to contribute to a mission-driven company focused on sustainable energy.

Working Hours: The role is based on a standard 40-hour work week, with a hybrid work arrangement that offers flexibility.

📝 Enhancement Note: The company pension plan of 11% is a significant benefit in the Danish market. The hybrid work environment, coupled with generous vacation days, indicates a strong focus on employee well-being, which is increasingly important for attracting and retaining top talent in operations and design roles. The specific mention of "subsidized company car" is unique and could be relevant for roles requiring travel for user research or client interaction within the e-mobility sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Energy / E-Mobility. Spirii operates within the rapidly growing electric vehicle (EV) charging sector, providing hardware and software solutions. This sector is characterized by innovation, sustainability focus, and a drive towards cleaner energy solutions.

Company Size: Spirii is a relatively young company (founded four years ago) with a growing team, likely in the range of 50-200 employees given the need for a new product design team structure. This size indicates a dynamic, agile environment where individual contributions have a significant impact.

Founded: Spirii was founded approximately four years ago. Despite its age, the team comprises individuals with extensive experience in electric cars, charging, and future transport/energy systems, suggesting a blend of startup energy and deep industry expertise.

Team Structure:

• Product Design Team: This is a new and growing team. The Senior Product Designer will be instrumental in shaping its culture and processes.

• Reporting: The role reports directly to the Product Design Director, indicating a clear leadership structure within the design function.

• Cross-functional Collaboration: The Senior Product Designer will work closely with Product Managers and Engineers, forming part of a cross-functional product development team. This collaborative approach is essential for effective GTM strategies and product iteration.

Methodology:

• Lean Design: The company explicitly mentions a belief in "lean design principles and keeping it simple is how to win." This suggests an agile, iterative approach focused on efficiency and delivering core value quickly.

• User-Centricity: A strong emphasis on understanding user needs through research and testing, informing design decisions.

• Data-Informed Decisions: While not explicitly stated, the mention of A/B testing microcopy implies a data-driven approach to design and product development.

Company Website: https://spirii.com/

📝 Enhancement Note: The "lean design" philosophy is directly applicable to operations, emphasizing efficiency and value delivery. For operations professionals, understanding this will mean aligning process improvements and system implementations with the goal of simplifying workflows and maximizing impact with minimal overhead. The opportunity to shape a new design team culture is also a key differentiator, suggesting a role where initiative and proactive process definition are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a mid-to-senior level individual contributor with significant autonomy and potential for design leadership. In an operations context, this is akin to a Senior Operations Analyst or Manager, responsible for defining and improving processes, systems, and strategies that directly impact business outcomes.

Reporting Structure: Reporting to the Product Design Director provides a clear line of mentorship and strategic alignment. This structure allows for guidance on complex design challenges and career development within the design function. For operations, this implies a structured path for escalating issues and receiving strategic direction.

Operations Impact: The Senior Product Designer's work directly influences user adoption, customer satisfaction, and the overall perception of Spirii's product suite. Effective product design can lead to higher conversion rates, increased customer retention, and stronger brand loyalty – all critical metrics for revenue and sales operations. By ensuring products are usable, accessible, and delightful, this role contributes to a smoother sales cycle and more efficient customer onboarding processes.

Growth Opportunities:

• Design Leadership: Opportunity to grow into a Lead Product Designer or Design Manager role as the team expands, taking on more strategic responsibilities and managing a team.

• Specialization: Deepen expertise in specific areas such as design systems, user research methodologies, or accessibility, becoming a subject matter expert.

• Cross-Functional Influence: Expand influence across product strategy, marketing, and sales by bridging the gap between user needs and business objectives, potentially leading to roles with broader GTM responsibilities.

• Industry Expertise: Develop deep knowledge within the e-mobility sector, becoming a valuable asset in a high-growth industry.

📝 Enhancement Note: The "0 to 1" aspect of the role and the newness of the design team present a unique growth opportunity to establish best practices, frameworks, and potentially even operational processes for design. This is highly valuable for operations professionals looking to build out new functions or improve existing ones. The emphasis on "balanced skills" within the team also suggests opportunities to learn from peers and contribute in areas beyond traditional design.

🌐 Work Environment

Office Type: Spirii offers a hybrid work environment, suggesting a balance between remote work flexibility and in-office collaboration. The office environment is described as collaborative, inclusive, and open, designed to support work-life balance.

Office Location(s): The primary office is located in Copenhagen, Denmark (postal code 2200). Specific details about office amenities like meeting rooms, common areas, and dedicated design spaces would be beneficial. The hybrid model implies that employees are expected to be in the office for certain days or for specific collaborative sessions.

Workspace Context:

• Collaborative Spaces: The emphasis on an "open workplace" suggests an environment conducive to team brainstorming and knowledge sharing, crucial for complex product development and operational problem-solving.

• Technology & Tools: While specific design software (Figma) is mentioned, the general office context implies access to modern technology and infrastructure necessary for hybrid work and design execution.

• Team Interaction: The hybrid model necessitates structured opportunities for in-person interaction, fostering team cohesion and facilitating spontaneous collaboration essential for rapid iteration and problem-solving in design and operations.

Work Schedule: A standard 40-hour work week is implied, with flexibility offered through the hybrid arrangement. This allows for efficient execution of tasks, participation in team meetings, and dedicated time for deep work, whether at home or in the office.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment. For operations professionals, this means understanding how to manage processes and collaborate effectively across different locations, potentially requiring strong digital communication tools and well-defined remote work policies. The "open workplace" design likely facilitates cross-functional interaction, which is critical for aligning design efforts with sales and marketing operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and alignment with the role's requirements. Emphasis will be placed on your "particular set of competences and interests."

• Design Challenge/Case Study Presentation: Candidates will likely be asked to present a selection of their portfolio work, detailing their design process, decision-making, and the impact of their contributions. This is where your ability to articulate "0 to 1" thinking and lean design principles will be evaluated.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially the Product Design Director to assess collaboration skills, communication style, and technical understanding. Expect questions about how you integrate user needs with business goals and technical constraints.

• Cultural Fit Interview: An assessment of your alignment with Spirii's values, particularly regarding collaboration, innovation, sustainability, and shaping a new team culture.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest case studies that best demonstrate your ability to work on open-ended briefs and build solutions from "0 to 1." Highlight projects where you had significant ownership and impact.

• Tell a Story: For each case study, clearly articulate the problem, your process, your specific contributions, the rationale behind your design decisions, and the measurable outcomes. Use visuals effectively to illustrate your journey.

• Emphasize Lean Principles: Showcase how you applied lean design principles, focused on simplicity, efficiency, and iterative development.

• Highlight Microcopy & Accessibility: If possible, include examples where you specifically focused on microcopy optimization or accessibility improvements and their impact.

• Showcase Figma Skills: Ensure your portfolio reflects your proficiency in Figma, including any work related to design systems.

• Be Prepared to Discuss Culture: Be ready to talk about how you would contribute to building a supportive and inclusive design team culture.

Challenge Preparation:

• Anticipate Design Challenges: Prepare to discuss hypothetical scenarios or solve a design problem related to EV charging or sustainable energy. Focus on your thought process, research approach, and iterative methods.

• Articulate Business Value: Be ready to explain how your design decisions contribute to business objectives, such as user acquisition, retention, or operational efficiency.

• Discuss Team Collaboration: Prepare examples of how you have collaborated effectively with product managers and engineers, and how you would contribute to a new, growing team.

📝 Enhancement Note: The emphasis on "building solutions from 0 to 1" and shaping a new team culture means interviewers will be looking for initiative, strategic thinking, and the ability to establish processes. Candidates should prepare to discuss not just what they designed, but how they would go about defining and implementing design processes within a new team structure, mirroring the proactive approach expected in operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaborative work. Proficiency is essential.

• Prototyping Tools: Experience with Figma's prototyping features or other relevant tools (e.g., InVision, Adobe XD) for creating interactive mockups.

• Design Systems: Familiarity with building, managing, and utilizing design systems for consistency and efficiency.

Analytics & Reporting:

• User Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, or Amplitude to track user behavior and product adoption.

• Usability Testing Tools: Familiarity with platforms for conducting remote or in-person usability tests.

CRM & Automation:

• While not directly stated, a general understanding of how design impacts user journeys within CRM systems or automation workflows could be beneficial for GTM alignment.

📝 Enhancement Note: The explicit mention of Figma and Design Systems is critical. For operations roles, this translates to understanding the importance of standardized processes and tools. Just as a design system ensures consistency and efficiency in design, operations professionals strive for standardized workflows, reliable data management, and efficient system integrations. Familiarity with how design tools integrate with broader product development pipelines is a plus.

👥 Team Culture & Values

Operations Values:

• Simplicity & Efficiency: A core value of "lean design" and "keeping it simple" translates to a preference for streamlined processes, minimal complexity, and maximum impact.

• Collaboration & Inclusivity: Emphasis on building a supportive, inclusive, and fun team environment, encouraging open communication and mutual support.

• Innovation & Impact: A drive to create beautiful, user-friendly designs that delight customers and contribute to the company's mission of advancing sustainable energy.

• User-Centricity: A deep commitment to understanding and serving user needs through research and iterative design.

• Accessibility: A fundamental belief that products should be usable by everyone, integrating accessibility into all design tasks.

Collaboration Style:

• Cross-functional Partnership: The role necessitates close collaboration with product management and engineering, working as a unified team to deliver products.

• Knowledge Sharing: The new and growing nature of the design team encourages active knowledge sharing, mentorship, and collective problem-solving.

• Feedback Culture: An openness to receiving and giving constructive feedback to continuously improve designs and processes.

📝 Enhancement Note: The emphasis on shaping a "new and growing" team's culture is a significant aspect. This suggests that candidates who are proactive, can establish best practices, and are enthusiastic about building a positive team dynamic will be highly valued. This aligns with operations roles where building efficient teams and clear communication channels are paramount for success.

⚡ Challenges & Growth Opportunities

Challenges:

• 0 to 1 Product Development: Building new products and features from scratch in a fast-paced environment requires strong initiative, adaptability, and the ability to navigate ambiguity.

• Defining Design Processes: As part of a new team, there's an opportunity—and a challenge—to help define and refine the product design process and best practices at Spirii.

• Balancing Stakeholder Needs: Effectively balancing user needs with business objectives and technical constraints, ensuring all stakeholders are considered.

• Evolving Industry: Staying current with rapid advancements in EV technology, charging infrastructure, and sustainable energy solutions requires continuous learning.

Learning & Development Opportunities:

• Strategic Design Influence: Grow from executing designs to shaping product strategy and influencing the overall product roadmap.

• Team Building & Leadership: Develop leadership skills by contributing to the growth and culture of the new Product Design team.

• E-Mobility Expertise: Become a subject matter expert in the rapidly expanding e-mobility sector.

• Cross-Disciplinary Learning: Gain insights into product management, engineering, and potentially sales and marketing operations through close collaboration.

📝 Enhancement Note: The "challenges" section directly maps to operational improvement opportunities. For example, "defining design processes" is analogous to defining new operational workflows or implementing new CRM functionalities. The "0 to 1" challenge requires the same strategic thinking and problem-solving skills needed to launch new GTM initiatives or optimize existing sales operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took a product or feature from concept to launch. What was your process, and what were the key challenges you faced?" (Focus on your "0 to 1" experience and lean design approach.)

• "How do you ensure your designs are both user-centric and aligned with business goals? Provide an example." (Highlight your ability to balance user needs with revenue objectives.)

• "How would you approach building a design system for a new product or team? What are the key considerations?" (Demonstrate your understanding of scalable design and process efficiency.)

Company & Culture Questions:

• "What interests you about Spirii and the e-mobility industry?" (Connect your passion to the company's mission and market.)

• "How would you contribute to building a supportive and inclusive culture within a new product design team?" (Emphasize your proactive approach to team dynamics and collaboration.)

Portfolio Presentation Strategy:

• Structure: Use a clear narrative for each case study: Problem -> Research -> Ideation -> Solution -> Impact.

• Highlight Your Role: Clearly delineate your specific contributions, especially in "0 to 1" scenarios.

• Visuals are Key: Use mockups, wireframes, and user flow diagrams to tell your story.

• Quantify Impact: Present metrics that demonstrate the value and ROI of your design work.

• Be Ready for Q&A: Anticipate questions about your decisions, trade-offs, and alternative approaches.

📝 Enhancement Note: For this role, interviewers will be assessing not just design skills but also strategic thinking, process definition capabilities, and leadership potential. Candidates should prepare to speak about how they would establish operational excellence within the design function, similar to how operations professionals would approach building out a new sales operations process or optimizing a lead management system.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application directly through the Spirii careers portal link: https://spirii.bamboohr.com/careers/89

• Portfolio Customization: Tailor your portfolio to highlight 2-3 case studies demonstrating your ability to work on open-ended briefs and build solutions from "0 to 1." Emphasize projects where you applied lean design principles and had significant ownership.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, proficiency in Figma, and any relevant experience in design systems or the e-mobility sector. Use keywords from the job description, such as "user research," "prototyping," "design leadership," and "accessibility."

• Interview Preparation: Practice presenting your portfolio case studies, focusing on storytelling, articulating your process, and quantifying the impact of your work. Prepare to discuss how you would contribute to shaping a new team culture.

• Company Research: Thoroughly research Spirii, its mission, products, and the e-mobility market. Understand their "lean design" philosophy and how your skills align with their goals of simplicity and efficiency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.