Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer Company: Utila Location: Tel Aviv-Yafo, Tel Aviv District, Israel Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: October 20, 2025 Experience Level: 5-10 years

🚀 Role Summary

• Spearhead the evolution and consistency of Utila's visual identity across all marketing touchpoints, including digital platforms, social media, events, and campaigns.
• Translate overarching brand and marketing strategies into compelling visual narratives that effectively resonate with the target institutional audience.
• Design high-impact visual assets to support marketing campaigns, growth initiatives, and community engagement efforts.
• Foster strong collaboration with the Product Design team to ensure seamless alignment between brand aesthetics and in-product user experiences.
• Manage the complete lifecycle of multiple design projects, from initial concept development through to final delivery, while adeptly balancing creative vision with project timelines.

📝 Enhancement Note: This role is positioned as a Senior Marketing Designer, indicating a need for a candidate who can not only execute design tasks but also lead and strategize. The emphasis on "leading and evolving our visual identity" and "translating brand and marketing strategy into visuals" suggests a significant strategic component beyond typical design execution. The mention of "fintech/tech preferred" and "digital asset operations platform" points towards a specialized industry focus.

📈 Primary Responsibilities

• Visual Identity Leadership: Lead the development and refinement of Utila's visual identity, ensuring a cohesive and impactful brand presence across all channels, including the website, social media profiles, event collateral, and marketing campaigns.
• Strategic Visual Translation: Translate complex brand strategies and marketing objectives into clear, compelling, and visually engaging narratives that capture the attention of institutional clients and stakeholders.
• Campaign & Growth Asset Design: Partner closely with the Marketing team to conceptualize and design a wide array of visual assets for integrated marketing campaigns, lead generation initiatives, and community-building activities.
• Brand-Product Alignment: Collaborate effectively with the Product Design team to ensure brand consistency and synergy between marketing materials and the in-product user experience, creating a unified customer journey.
• End-to-End Project Management: Oversee and manage multiple design projects concurrently from their inception through to their successful completion, demonstrating strong organizational, time management, and prioritization skills.
• Brand Guideline Development & Maintenance: Create, expand, and meticulously maintain comprehensive Brand Guidelines to ensure consistent application of brand elements by internal teams and external partners, serving as the ultimate authority on brand representation.
• Creative Direction & External Partnerships: Provide expert creative direction and mentorship to freelance designers or external agencies, guiding their work to align with Utila's brand vision and project requirements.
• Motion & Animation Integration: Apply advanced understanding of motion design and animation principles to conceptualize and produce marketing videos, product explainer animations, and other dynamic visual content that brings the Utila brand to life and enhances storytelling.

📝 Enhancement Note: The responsibility list clearly indicates a senior-level role that requires not just design execution but also strategic thinking, brand stewardship, and project leadership. The inclusion of "Provide creative direction and mentorship to freelancers or agencies" and "Build, expand, and maintain our Brand Guidelines" further solidifies this senior-level expectation.

🎓 Skills & Qualifications

Education: While no specific educational requirements are listed, a Bachelor's degree in Graphic Design, Marketing, Fine Arts, or a related field is typically expected for senior-level design positions. Equivalent practical experience will be strongly considered.

Experience: 5+ years of dedicated experience in brand design and/or marketing design, with a demonstrated history of strong hands-on execution and impactful visual creation. Proven experience in building or significantly evolving a brand identity within a fast-growing company environment is highly preferred, with a particular emphasis on the fintech or technology sectors.

Required Skills:

• Brand Design Expertise: Deep understanding and practical application of brand identity development, visual system creation, and maintaining brand consistency across diverse platforms.
• Marketing Design Proficiency: Proven ability to design effective marketing collateral, campaign assets, social media graphics, and digital advertisements that drive engagement and conversions.
• Visual Identity Management: Skill in establishing, documenting, and enforcing comprehensive brand guidelines to ensure consistent brand representation.
• Motion Graphics & Animation: Strong command of motion design principles and animation techniques using industry-standard software (e.g., After Effects) to create dynamic and engaging visual content.
• Project Management Acumen: Ability to manage multiple projects simultaneously, from conceptualization to delivery, while meeting deadlines and iterating based on feedback.
• Strategic Thinking & Execution: Capacity to understand business objectives and translate them into effective visual strategies, coupled with meticulous attention to detail in execution.
• Collaboration & Communication: Excellent interpersonal and communication skills to work effectively with cross-functional teams, stakeholders, and external partners.
• Software Proficiency: Mastery of design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and strong experience with motion design tools like After Effects.

Preferred Skills:

• Fintech/Tech Industry Experience: Prior experience designing for companies in the financial technology or broader technology sector.
• Digital Asset Operations Knowledge: Familiarity with the intricacies of digital asset operations and the institutional finance landscape.
• UI/UX Design Principles: Understanding of user interface (UI) and user experience (UX) design principles to ensure brand and product coherence.
• Agency/Freelancer Management: Experience in managing external creative resources, including briefing, providing feedback, and ensuring quality.

📝 Enhancement Note: The "Requirements" section explicitly states "5+ years in brand/Marketing design with strong hands-on execution" and "Proven experience building or evolving a brand at a fast-growing company (fintech/tech preferred)." This confirms the experience level and industry preference. The emphasis on motion and animation is also a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Evolution Case Studies: Showcase detailed examples of how you have developed or significantly evolved a brand's visual identity, including strategy, execution, and measurable impact.
• Marketing Campaign Assets: Present a range of marketing materials designed for campaigns, growth initiatives, or community engagement, highlighting your ability to translate strategic goals into compelling visuals.
• Website and Digital Presence: Include examples of website design or redesigns, and other digital touchpoints that demonstrate your understanding of online brand presentation and user experience.
• Motion Design Showcase: Feature examples of motion graphics and animations you have created for marketing videos, explainer content, or other dynamic visual storytelling formats.
• Brand Guideline Examples: If possible, provide a sample of brand guidelines you have developed or contributed to, demonstrating your approach to documenting and standardizing brand elements.

Process Documentation:

• Brand Strategy to Visual Execution: Outline your process for taking a brand strategy or marketing brief and translating it into a complete set of visual assets, emphasizing your workflow and decision-making.
• Project Management Workflow: Describe your methodology for managing design projects from concept to delivery, including how you handle timelines, feedback, and revisions.
• Collaboration & Feedback Loops: Detail your approach to collaborating with marketing, product, and other teams, and how you incorporate feedback to refine designs.
• Motion Design Conceptualization: Explain your process for conceptualizing and storyboarding motion graphics and animations to achieve specific communication goals.

📝 Enhancement Note: While the job description doesn't explicitly ask for a "portfolio," the "Requirements" section states "Portfolio showcasing branding, websites and marketing work." This strongly implies a portfolio is a mandatory component of the application. The enhancement focuses on what a strong portfolio for this role should contain, aligning with the responsibilities and requirements.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Marketing Designer with 5-10 years of experience in Tel Aviv, Israel, a competitive salary range would typically fall between ₪250,000 - ₪400,000 annually. This estimate considers the cost of living in Tel Aviv, the demand for experienced design professionals in the tech sector, and Utila's stated funding and growth trajectory.

Benefits: While specific benefits are not detailed, a company like Utila, with significant funding and a focus on attracting talent, would likely offer a comprehensive benefits package. This typically includes:

• Health Insurance: Comprehensive medical, dental, and vision coverage.
• Retirement Savings Plan: Contributions to a pension or provident fund.
• Paid Time Off: Generous vacation days, sick leave, and public holidays.
• Professional Development: Opportunities for training, conferences, and skill enhancement.
• Stock Options/Equity: Potential for equity participation in a high-growth startup.
• Work-Life Balance Initiatives: Support for employee well-being and flexible working arrangements where applicable.
• Team Events & Perks: Regular team-building activities, office snacks, and other social benefits.

Working Hours: The role is listed as Full-time, which typically implies a standard 40-hour work week. However, given the demanding nature of senior design roles in fast-growing companies, there may be an expectation for flexibility to meet project deadlines, especially during critical campaign launches or product releases.

📝 Enhancement Note: Salary information was not provided in the raw input. An estimated range has been generated based on market research for similar roles in Tel Aviv, Israel, considering experience level and industry. Benefits are inferred based on company profile and industry standards for well-funded tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Utila operates within the rapidly evolving Digital Asset Operations and Fintech sectors. They provide an enterprise-grade platform for institutions to manage digital assets within their financial workflows. The company is at the forefront of institutional adoption of digital assets, serving a global clientele. This industry context means a focus on security, transparency, compliance, and cutting-edge financial technology.

Company Size: Utila is described as a fast-growing company with over 200 institutions worldwide relying on its platform. While an exact employee count isn't provided, this scale suggests a dynamic, mid-to-large-sized startup environment. This often means a blend of established processes and the agility of a growing organization, offering opportunities for significant impact.

Founded: Utila was founded with the mission to build a modern, enterprise-grade digital asset operations platform. The company has achieved significant milestones, including raising $50M in funding and tripling its valuation in six months, indicating strong market validation and rapid expansion.

Team Structure:

• Design Team: The job description mentions an "established design team," implying a collaborative environment with other designers. This Senior Marketing Designer will likely be a key player within this team.
• Cross-functional Collaboration: Close partnership with Marketing and Product Design teams is explicitly mentioned, highlighting a highly collaborative culture where designers work integrally with strategists, marketers, and product developers.
• Reporting Structure: The Senior Marketing Designer will likely report to a Head of Design, Marketing Director, or a similar senior leadership role within the marketing or creative function.

Methodology:

• Data-Driven Design: While not explicitly stated, the "enterprise-grade" nature of Utila's platform and its focus on institutional clients suggest that design decisions are likely informed by data, user feedback, and strategic objectives.
• Agile Development & Marketing: Fast-growing tech companies often employ agile methodologies, meaning design processes will need to be adaptable and iterative.
• Brand Stewardship: A core methodology will revolve around maintaining and evolving a strong, consistent brand identity across all touchpoints, acting as the guardian of the brand's visual language.

Company Website: Utila.io

📝 Enhancement Note: Information about the company's industry, size (implied growth), and funding is derived from the "About Utila" section. The emphasis on "enterprise-grade" and "institutions" helps define the target audience and the operational context for design.

📈 Career & Growth Analysis

Operations Career Level: This role is firmly positioned at a Senior level within the Marketing Design function. It requires not only advanced design execution skills but also the ability to take strategic direction, lead projects independently, and provide creative leadership. The expectation is for a candidate who can act as a brand steward and contribute to the strategic evolution of Utila's visual identity.

Reporting Structure: The Senior Marketing Designer will likely report to a Head of Design, Marketing Director, or VP of Marketing. They will be expected to collaborate closely with marketing managers, campaign specialists, product designers, and potentially external agencies or freelancers. This structure offers visibility to senior leadership and opportunities to influence marketing strategy.

Operations Impact: The Senior Marketing Designer's impact is crucial for Utila's Go-To-Market (GTM) strategy. High-quality, consistent, and compelling visual branding and marketing assets are essential for:

• Brand Perception: Establishing Utila as a credible, trustworthy, and leading platform for institutional digital asset operations.
• Lead Generation: Creating attractive and effective assets for marketing campaigns that drive interest and conversions.
• Customer Engagement: Enhancing communication and resonance with target audiences through impactful visual storytelling.
• Market Differentiation: Visually standing out in a competitive fintech landscape.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead or Art Director role within the design team as the company scales, taking on more strategic oversight and team management responsibilities.
• Brand Strategy Contribution: Opportunity to play a significant role in shaping Utila's overall brand strategy and visual direction.
• Specialized Skill Development: Deepen expertise in motion design, animation, and potentially UI/UX design through project exposure and company-supported learning.
• Industry Expertise: Gain specialized knowledge and experience in the fast-paced digital asset and institutional finance sectors, a high-demand area.
• Mentorship: Develop leadership skills by mentoring junior designers, freelancers, or agency partners.

📝 Enhancement Note: The "Why This Role?" and "Why Join Us?" sections of the input provided rich context for career growth and impact. The focus on "taking Utila’s product design to the next level, elevating our practices, empowering the team, and shaping the future of crypto operations" directly informs this section's analysis.

🌐 Work Environment

Office Type: The job is located in Tel Aviv, Israel, at "20 Lincoln Street." While the specific office type (e.g., open-plan, private offices) isn't detailed, it's an on-site role, implying a physical workspace where collaboration and in-person interaction are expected.

Office Location(s): The primary office is located in Tel Aviv-Yafo, Israel. Tel Aviv is a major tech and innovation hub, offering a vibrant professional environment. The specific address is 20 Lincoln Street.

Workspace Context:

• Collaborative Atmosphere: As an on-site role in a fast-growing tech company, the workspace is likely designed to foster collaboration. Expect to work closely with marketing, product, and potentially other design colleagues.
• Creative Tools & Technology: Access to industry-standard design software and hardware is expected, supporting the creation of high-quality visual assets and motion graphics.
• Team Interaction: The on-site nature allows for spontaneous discussions, brainstorming sessions, and team-building activities, which are vital for a creative role.

Work Schedule: The role is full-time, typically implying a standard 5-day work week. While the exact hours aren't specified, on-site roles generally adhere to local business hours. However, in a startup environment, flexibility may be required to meet project deadlines and support global teams or events.

📝 Enhancement Note: The "Location" field confirms an on-site role in Tel Aviv. The enhancement infers typical workspace and schedule characteristics for such a role in a tech startup environment.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical interview process for a Senior Marketing Designer at a company like Utila would involve several stages:

1. Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.
2. Portfolio Review & Skills Assessment: A deep dive into the candidate's portfolio, often with the hiring manager or a design lead. This may involve discussing specific projects, design choices, and problem-solving approaches. A practical design exercise or challenge might be introduced here or in a subsequent stage.
3. Hiring Manager Interview: A more in-depth discussion with the direct manager to evaluate strategic thinking, leadership potential, and alignment with team goals.
4. Cross-functional Interviews: Meetings with key collaborators from Marketing, Product, or other departments to assess teamwork and communication skills.
5. Final Interview/Executive Review: A conversation with a senior leader (e.g., Head of Marketing, C-suite) for final evaluation and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to lead brand evolution, create compelling marketing assets, and execute motion design. Prioritize work from fast-growing tech/fintech companies if possible.
• Tell a Story: For each project, clearly articulate the challenge, your role, the strategic thinking behind your design decisions, the execution process, and the tangible results or impact. Use metrics where available.
• Highlight Process: Demonstrate your workflow, from initial brief and research to concept development, iteration, and final delivery. Show how you incorporate feedback and collaborate.
• Showcase Motion Skills: Include high-quality video examples of animations, explainer videos, or dynamic graphics. Ensure they are well-integrated and serve a clear purpose.
• Brand Guideline Examples: If you have them, include samples of brand guidelines you've created or contributed to, demonstrating your understanding of brand governance.
• Tailor to Utila: Research Utila's current branding and marketing efforts. Be prepared to discuss how your skills and experience can enhance their visual presence.

Challenge Preparation:

• Design Exercise: Be ready for a take-home assignment or a live design challenge. This could involve creating marketing assets for a hypothetical campaign, redesigning a specific piece of collateral, or developing a short animation.
• Strategic Thinking: Prepare to articulate how you would approach a specific design challenge from a strategic perspective, considering the target audience, business goals, and brand positioning.
• Motion Design Application: If a motion design challenge is given, focus on clear storytelling, effective pacing, and appropriate animation techniques to convey the message.
• Presentation Skills: Practice presenting your work clearly and concisely, explaining your rationale and addressing potential questions from stakeholders.

📝 Enhancement Note: This section is developed based on industry-standard interview processes for senior design roles in tech companies and the specific requirements highlighted in the job description (e.g., portfolio, motion design, strategic thinking).

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout and design of marketing collateral, presentations, and brand guides.
• Motion Design Software:
  • Adobe After Effects: Essential for creating animations, motion graphics, and video content.
• Prototyping/Wireframing Tools (Potentially):
  • Figma/Sketch/Adobe XD: While primarily for product design, familiarity can be beneficial for brand-product alignment discussions and asset handoff.

Analytics & Reporting (Indirect Relevance):

• While not a direct tool for the designer, understanding how design impacts key metrics (e.g., website traffic, conversion rates, engagement) is crucial. Familiarity with analytics platforms like Google Analytics or platform-specific social media analytics can inform design decisions.

CRM & Automation (Indirect Relevance):

• Understanding how marketing automation platforms (e.g., HubSpot, Marketo) are used to deploy campaign assets can provide context for asset creation and distribution.

📝 Enhancement Note: The required "Portfolio showcasing branding, websites and marketing work" and the explicit mention of "motion and animation" directly point to the core Adobe Creative Suite and After Effects as essential tools. Other tools are inferred based on typical tech company design environments.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, polished design work that meets strategic objectives and brand standards.
• Strategic Impact: Valuing design that not only looks good but also drives business results, such as increased engagement, lead generation, or improved brand perception.
• Collaboration & Communication: Fostering an environment where open communication, constructive feedback, and cross-functional teamwork are paramount.
• Brand Stewardship: A deep respect for and dedication to upholding and evolving the brand's visual identity consistently across all platforms.
• Innovation & Adaptability: Embracing new design trends, tools, and techniques to keep the brand fresh and relevant, especially within a fast-paced tech industry.

Collaboration Style:

• Partnership-Oriented: Working closely with Marketing and Product Design teams as integral partners, not just service providers.
• Feedback-Driven: Actively seeking and providing constructive feedback to continuously improve designs and strengthen brand cohesion.
• Proactive & Solutions-Focused: Identifying opportunities for design to enhance marketing efforts and proactively proposing creative solutions.
• Transparent Communication: Maintaining open lines of communication regarding project status, potential challenges, and creative rationale.

📝 Enhancement Note: These values and collaboration styles are inferred based on the senior nature of the role, the emphasis on cross-functional collaboration, and the typical culture of successful tech companies focused on growth and brand impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a cohesive visual identity while also pushing creative boundaries and staying current with design trends in a rapidly evolving fintech landscape.
• Fast-Paced Environment: Adapting to the demands of a fast-growing startup where project timelines can be tight and priorities may shift quickly.
• Cross-Functional Alignment: Ensuring that design effectively supports diverse marketing objectives and aligns seamlessly with product design, which can involve managing competing priorities or perspectives.
• Scaling Brand Assets: Developing design systems and guidelines that can be efficiently scaled as the company grows and expands its product and marketing offerings.
• Demonstrating ROI: Quantifying the impact of design efforts on key marketing and business metrics can be challenging but is essential for demonstrating value.

Learning & Development Opportunities:

• Advanced Motion Design: Deepen expertise in animation and video production for marketing and product explainers.
• Brand Strategy Development: Contribute to higher-level brand strategy discussions and influence the future direction of Utila's visual identity.
• Fintech/Digital Assets Expertise: Gain specialized knowledge in a high-growth, complex industry.
• Leadership Skills: Develop mentorship and creative direction capabilities.
• Cross-Disciplinary Exposure: Learn from marketing strategists and product designers to broaden understanding of the GTM and product development lifecycle.

📝 Enhancement Note: Challenges are derived from the nature of senior design roles in startups and the specific industry context. Growth opportunities are linked to the senior level and the company's stated growth ambitions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the evolution of a brand's visual identity. What was your process, and what was the outcome?" (Focus on strategic thinking, process, and impact.)
• "How do you approach translating complex marketing strategies into compelling visual narratives for an institutional audience?" (Assess strategic communication and audience understanding.)
• "Walk us through a challenging project where you had to balance creative vision with tight deadlines. How did you manage it?" (Evaluate project management and problem-solving skills.)
• "How do you ensure brand consistency across multiple platforms and touchpoints, especially when working with external partners?" (Gauge understanding of brand governance and collaboration.)

Company & Culture Questions:

• "What appeals to you about Utila and the digital asset operations space?" (Demonstrate research and genuine interest.)
• "How do you see your design style and experience contributing to Utila's brand?" (Connect your skills to the company's needs.)
• "Describe your ideal collaboration style with marketing and product teams." (Assess teamwork and communication.)
• "How do you stay updated on the latest design trends and technologies, especially in the fintech sector?" (Showcase continuous learning and industry awareness.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Begin with an overview of your experience, then dive into 2-3 key case studies that best represent your senior-level capabilities in brand evolution, marketing campaigns, and motion design.
• Quantify Impact: For each project, clearly state the objective, your role, the challenges faced, your creative solutions, and the measurable results achieved (e.g., increased engagement rates, improved brand recall, successful campaign metrics).
• Explain Your Process: Detail your workflow, from brief interpretation and research to concept development, iteration, and final execution. Highlight how you incorporated feedback and collaborated with stakeholders.
• Showcase Motion Design: Present your motion graphics work with clear context – what was the goal of the animation? How did it enhance the message? Ensure smooth playback and high quality.
• Be Ready for Deep Dives: Anticipate questions about your design choices, technical skills, and how you would approach future challenges at Utila.

📝 Enhancement Note: These questions and strategies are tailored to assess the senior-level requirements of the role, focusing on strategic thinking, brand leadership, collaboration, and practical design execution, particularly in the fintech/digital assets domain.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided application link on Comeet.
• Portfolio Customization: Ensure your portfolio is easily accessible (a link is usually preferred) and highlights your strongest work in brand design, marketing campaigns, and motion graphics. Tailor your selection to showcase experience relevant to a fast-growing tech/fintech company.
• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, emphasizing achievements in brand evolution, campaign design, and project leadership. Use keywords such as "brand identity," "visual strategy," "motion design," "marketing collateral," and "fintech."
• Prepare Your Narrative: Be ready to discuss specific projects from your portfolio in detail, focusing on your strategic approach, creative process, collaboration, and the impact of your work. Practice explaining your rationale clearly and concisely.
• Research Utila: Thoroughly understand Utila's current brand, product, and market position. Familiarize yourself with their website, marketing materials, and any recent company news to demonstrate genuine interest and informed insights during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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