Senior Graphic Designer, NuOrder

📍 Job Overview

Job Title: Senior Graphic Designer, NuOrder

Company: Lightspeed Commerce

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: March 31, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (Remote OK)

🚀 Role Summary

• Lead and execute a wide range of cross-platform design projects from concept to completion, ensuring adherence to brand guidelines and creative excellence across diverse markets.

• Act as a strategic creative contributor, developing and evolving the global visual identity for NuOrder by Lightspeed, translating business objectives into compelling visual narratives.

• Collaborate closely with marketing, content, and product teams to produce high-impact digital and print assets, including campaigns, sales enablement materials, social media graphics, and internal communications.

• Drive innovation in visual storytelling and execution, leveraging data-informed insights and staying abreast of emerging design trends and technologies to push brand boundaries.

• Provide mentorship and quality assurance for junior designers, fostering a collaborative and high-performing creative environment within the Brand Marketing team.

📝 Enhancement Note: This role is positioned within a Brand Marketing team, indicating a strong focus on GTM (Go-To-Market) strategy and visual content creation that directly supports sales and marketing initiatives. The emphasis on "performance-informed creative" and "business impact" suggests a need for operations professionals who can connect design output to measurable results, a key tenet of Revenue Operations.

📈 Primary Responsibilities

• Conceptualize and pitch innovative design solutions that address specific business challenges, particularly within product marketing, campaign development, and sales support initiatives.

• Serve as a brand guardian, actively upholding and evolving the established visual identity system in close partnership with art directors and brand leadership.

• Partner with marketing managers, content writers, and product marketers to effectively translate strategic goals into engaging and impactful visual communications.

• Design, adapt, and meticulously produce high-quality digital and print assets, encompassing campaign visuals, strategic presentations, internal communications, landing pages, social media content, and comprehensive sales tools.

• Ensure pixel-perfect design outputs while also contributing to higher-level creative decisions, including layout composition, tonal consistency, visual storytelling techniques, and interactive/motion elements.

• Proactively research and integrate current design trends and emerging technologies to continuously enhance the brand's aesthetic and execution quality.

• Mentor and provide guidance to junior designers, acting as a key creative resource and quality control checkpoint for the design team.

• Independently manage multiple design projects, coordinating with project managers to ensure timely delivery, optimize workflows, and maintain project momentum.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative thinking and hands-on execution, common in GTM operations roles where designers must translate business needs into tangible assets. The mention of "sales support initiatives" and "sales tools" directly links this role to sales operations functions.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, or a related field, or equivalent practical experience.

Experience: 5+ years of progressive experience in multidisciplinary design roles, with a significant focus on digital-first, brand-building creative work.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expert-level skills in Figma for collaborative design, prototyping, and UI/UX related design tasks.

• Demonstrated experience in brand building and developing cohesive visual identities across multiple platforms.

• Strong portfolio showcasing exceptional technical execution, creative problem-solving abilities, and compelling storytelling through design.

• Proven ability to develop visually appealing designs that also drive business impact and performance.

• Excellent communication and interpersonal skills, with the ability to articulate design concepts and rationale effectively.

• Strong organizational skills, with a proven track record of managing multiple projects, meeting deadlines, and prioritizing tasks efficiently.

• Ability to work independently with minimal supervision, demonstrating proactive ownership and forward momentum.

Preferred Skills:

• Foundational understanding and experience with motion design principles and software.

• Experience working within a B2B or wholesale industry environment.

• Familiarity with marketing automation platforms and their design implications.

• Experience in designing for various digital channels including social media, web, and email marketing.

📝 Enhancement Note: The requirement for Figma proficiency beyond Adobe Creative Suite points to a modern design workflow, often integrated with product and marketing operations. The emphasis on "performance-informed creative" and "business impact" aligns with the data-driven approach expected in Revenue Operations and Sales Operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5 years of design experience with a clear emphasis on digital-first, brand-building creative outputs.

• Include case studies that detail the creative problem-solving process, illustrating how design challenges were overcome and strategic objectives were met.

• Demonstrate proficiency in balancing aesthetic appeal with measurable business impact, providing examples of how design contributed to performance metrics.

• Highlight versatility in adapting designs across various formats and platforms, including digital campaigns, sales enablement materials, and social media assets.

Process Documentation:

• Detail the end-to-end design process from brief inception to final asset delivery, including stages of conceptualization, iteration, feedback integration, and production.

• Document workflows for managing and adapting creative assets across multiple channels and markets, ensuring brand consistency and localization where necessary.

• Illustrate how design processes are optimized for efficiency, particularly in fast-paced environments and under tight deadlines.

• Explain how design feedback is solicited, integrated, and managed to ensure quality and alignment with project goals.

📝 Enhancement Note: A strong portfolio is crucial for design roles that directly support GTM functions. The emphasis on "performance-informed creative," "business impact," and "sales enablement" suggests that portfolio pieces should ideally demonstrate ROI or contribution to sales pipeline and marketing campaign success.

💵 Compensation & Benefits

Salary Range: $85,000 - $100,000 CAD per year.

Explanation: This estimated range is based on the provided job description, which specifies a Senior Graphic Designer role in Toronto, Ontario, Canada, with 5+ years of experience. Industry benchmarks for similar roles in this metropolitan area, considering the specified skills and responsibilities, typically fall within this bracket. Lightspeed's compensation statement confirms this range, reflecting their consideration of skills, qualifications, experience, and market data.

Benefits:

• Flexible paid time off and remote work policies, offering adaptability for personal needs and work-life balance.

• Contributions to your pension plan, supporting long-term financial security.

• Training opportunities designed for skill development and career advancement within the company.

• Health and wellness credit, promoting employee well-being.

• Time off to volunteer, encouraging community engagement and corporate social responsibility.

• Contributions to your pension plan (RRSP plan and match) for retirement planning.

• Health and wellness credit for personal well-being initiatives.

• Time off to volunteer and give back to your community.

• Computer purchase program for personal use (Macbook).

• Medical, dental, wellness, life, and disability insurance.

• Paid parental leave top-up.

Working Hours: Approximately 40 hours per week, with a flexible work environment that empowers employees to do their best work, suggesting potential for flexible scheduling within operational needs.

📝 Enhancement Note: The benefits package is comprehensive, with specific mentions of training and development, which are critical for operations professionals looking to upskill in areas like MarTech, RevOps tools, and advanced analytics. The inclusion of a pension plan and parental leave top-up indicates a commitment to employee long-term welfare.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS Commerce Platform)

Company Size: Lightspeed Commerce is a publicly traded company with a global presence, indicated by teams across North America, Europe, and Asia Pacific. While the specific size of the Brand Marketing team isn't stated, the company's overall scale suggests a robust departmental structure.

Founded: 2005, Lightspeed was founded in Montreal, Canada, with an ethos of inclusion rooted in its origins.

Team Structure:

• The Senior Graphic Designer will be part of the in-house Brand Marketing team, reporting to the Marketing Design Manager.

• This team collaborates closely with various internal stakeholders, including marketers, content writers, product marketers, and potentially sales operations leaders.

Methodology:

• The team's approach is described as "content-driven, performance-informed creative," suggesting a data-informed design process.

• Emphasis is placed on translating strategic objectives into effective visual communication and solving business challenges creatively.

• A "yes-and" mindset is encouraged, fostering ideation and collaborative building.

Company Website: https://www.lightspeedhq.com/

📝 Enhancement Note: Lightspeed's commitment to inclusion and community, stemming from its founding principles, is a key cultural aspect. For operations roles, this translates to an environment that values diverse perspectives and collaborative problem-solving, essential for aligning cross-functional GTM initiatives.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Graphic Designer, indicating a mid-to-senior level position. It requires significant experience (5+ years) and the ability to lead projects, mentor junior staff, and contribute strategically to brand evolution. In an operations context, this level often implies ownership of specific creative processes and a direct impact on GTM execution.

Reporting Structure: The Senior Graphic Designer reports to the Marketing Design Manager, placing them within a structured creative hierarchy that supports broader marketing and GTM objectives.

Operations Impact: The role's impact is directly tied to shaping the global visual identity and creating assets that support campaigns, product marketing, and sales enablement. This has a direct influence on brand perception, lead generation, and sales conversion rates, aligning closely with revenue operations goals.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in digital-first design, brand building, and performance-informed creative, potentially leading to specialized roles in campaign design or product marketing visuals.

• Leadership Development: Mentorship of junior designers provides foundational leadership experience, with potential for advancement to Art Director or Design Manager roles within the Brand Marketing team.

• Cross-Functional Expertise: Exposure to product marketing, sales enablement, and campaign strategy offers growth into roles that bridge creative execution with broader GTM operations, such as Marketing Operations or GTM Strategy support.

• Industry Exposure: Working for a global tech company provides insight into diverse market needs and B2B commerce trends, enhancing strategic design thinking.

📝 Enhancement Note: For operations professionals, this role represents an opportunity to specialize in the creative execution arm of GTM, influencing revenue through compelling visuals. Growth can lead towards managing creative operations or integrating design strategy more deeply into sales and marketing processes.

🌐 Work Environment

Office Type: Lightspeed offers a flexible work environment, with the role being hybrid ("Remote OK"). This suggests a modern workspace that balances in-office collaboration with remote flexibility.

Office Location(s): The primary location specified is Toronto, Ontario, Canada, with potential for remote work within the United States also mentioned.

Workspace Context:

• The emphasis on collaboration indicates an environment where designers actively work with marketers, writers, and other stakeholders.

• The role requires advanced tools like Adobe Creative Suite and Figma, implying access to necessary technology and software infrastructure.

• Opportunities for interaction with a diverse, global team are present, fostering a dynamic and inclusive work atmosphere.

Work Schedule: While the standard is approximately 40 hours per week, the flexible work environment suggests that employees have some autonomy in structuring their schedules to meet project demands and personal needs, which is beneficial for roles involving detailed creative work and analysis.

📝 Enhancement Note: The hybrid nature of the role is a significant factor for operations professionals, allowing for a balance between focused individual work at home and collaborative sessions in the office. This flexibility is often key to managing complex GTM projects that require consistent communication and iterative design.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Creative Assessment/Challenge: Potential for a design challenge or portfolio review session where you'll present your work, explain your creative process, and discuss how your designs have driven business impact. This may involve a case study presentation.

• Manager Interview: Discussion with the Marketing Design Manager to delve deeper into your experience, approach to collaboration, and understanding of brand strategy.

• Team/Cross-Functional Interviews: Meetings with potential collaborators (e.g., marketers, writers) to evaluate communication skills, cultural fit, and ability to work effectively in a team environment.

• Final Interview: Potentially with senior leadership to discuss strategic vision and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your multidisciplinary design skills, particularly those demonstrating brand building, digital-first execution, and performance-driven outcomes.

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your creative process, the tools used, and the measurable results or impact achieved. Use the STAR method (Situation, Task, Action, Result).

• Highlight Impact: Emphasize how your design work contributed to business objectives such as campaign success, lead generation, sales enablement, or brand perception enhancement. Quantify results where possible.

• Showcase Versatility: Include examples of various asset types (digital campaigns, presentations, social media, sales tools) and demonstrate your proficiency in both Adobe Creative Suite and Figma.

• Prepare for Questions: Be ready to discuss your design philosophy, how you handle feedback, your approach to mentoring junior designers, and your understanding of B2B or wholesale industries if applicable.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Demonstrate your problem-solving approach, not just the final aesthetic.

• Be mindful of time constraints and articulate your thought process clearly.

• Prepare concise talking points for presenting your work, focusing on strategic rationale and impact.

📝 Enhancement Note: For operations roles, the portfolio review is critical. Candidates should be prepared to discuss not just the aesthetics, but the strategic thinking, process efficiency, and quantifiable business outcomes behind their design work, aligning with the data-driven nature of GTM operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, including Photoshop, Illustrator, and InDesign for creating a wide range of digital and print assets.

• Figma: Critical for collaborative design, prototyping, UI/UX design, and efficient workflow management, especially in a team environment.

Analytics & Reporting:

CRM & Automation:

• Understanding the role of CRM (e.g., Salesforce, HubSpot) and marketing automation platforms in delivering marketing and sales communications is advantageous for designing effective assets that integrate with these systems.

📝 Enhancement Note: Proficiency in Figma is increasingly important for roles that interface with product development and marketing automation, allowing for streamlined handoffs and collaborative design systems. For operations, understanding how these tools integrate is key to ensuring design assets serve their intended purpose within the broader GTM tech stack.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to high-quality, impactful design that elevates the brand.

• Collaboration: A "yes-and" mindset, fostering teamwork and shared ideation with marketers, writers, and fellow designers.

• Performance-Driven: Designing with a strategic focus on business objectives and measurable results.

• Brand Guardianship: Upholding and evolving the visual identity with consistency and creativity.

• Innovation: Staying current with trends and technologies to push creative boundaries.

• Ownership & Proactivity: Taking initiative, managing projects independently, and driving work forward.

Collaboration Style:

• The team operates with a collaborative, cross-functional approach, working closely with marketers, content writers, and product marketers.

• Emphasis is placed on translating strategic objectives into effective visual communication and ideating together to solve business challenges.

• There's an expectation of mentorship and support among team members, fostering a learning and growth-oriented environment.

📝 Enhancement Note: The values emphasize a blend of creative flair and business acumen, mirroring the expectations of many GTM operations roles. The collaborative style suggests an environment where clear communication and alignment across departments are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: The primary challenge is creating visually stunning designs that also meet specific business goals and drive measurable results, requiring a strategic approach to design.

• Evolving Visual Identity: Continuously evolving the global visual identity in a fast-moving market while maintaining brand consistency across diverse touchpoints.

• Cross-Functional Alignment: Effectively translating diverse stakeholder needs (marketing, product, sales) into cohesive and impactful visual solutions, managing differing expectations.

• Pace and Volume: Managing a high volume of projects across multiple channels under tight deadlines, requiring strong organizational and prioritization skills.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in digital-first design, brand strategy, and performance-informed creative.

• Motion Design Specialization: Potential to develop skills in motion graphics, an area noted as a strong asset.

• GTM Strategy Integration: Gaining deeper insight into campaign planning, product marketing, and sales enablement strategies, enhancing understanding of the broader GTM ecosystem.

• Mentorship and Leadership: Developing leadership skills through mentoring junior designers, with potential for career progression into management roles.

📝 Enhancement Note: The challenges highlight the need for adaptability and strategic thinking, crucial for operations professionals navigating dynamic business environments. Growth opportunities point towards developing a robust skill set that bridges creative execution with strategic GTM planning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you ensure both were met?" (Assesses adherence to brand operations and creative execution).

• "Walk me through a project where your design directly contributed to a specific business outcome (e.g., campaign performance, lead generation, sales conversion). What was your process?" (Evaluates impact-driven design and understanding of GTM metrics).

• "How do you approach translating complex marketing or product strategies into clear and compelling visual narratives?" (Tests strategic communication and visualization skills).

Company & Culture Questions:

• "What excites you about Lightspeed's brand and its mission in the commerce space?" (Gauges research and genuine interest).

• "How do you stay current with design trends, and how have you incorporated new techniques or technologies into your work?" (Assesses proactivity and continuous learning).

• "Describe your experience working in a hybrid or remote environment. What strategies do you employ to stay connected and productive?" (Evaluates adaptability to work arrangements).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the strategic objectives, your creative process, the solutions you implemented, and the measurable results.

• Quantify Impact: Wherever possible, use data to illustrate the success of your designs (e.g., "increased click-through rates by X%", "contributed to Y% uplift in conversions").

• Showcase Tool Proficiency: Be prepared to discuss your use of Adobe Creative Suite and Figma, highlighting how these tools facilitated your workflow and the final output.

• Focus on Collaboration: Be ready to discuss how you worked with cross-functional teams, managed feedback, and incorporated input from others.

• Prepare for Q&A: Anticipate questions about your design choices, challenges encountered, and how you would approach similar projects for Lightspeed.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also strategic thinking, process efficiency, and a results-oriented mindset, aligning with the expectations of operations roles that support revenue generation and GTM success.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Greenhouse job board.

• Prepare your Portfolio: Curate a digital portfolio showcasing 3-5 of your strongest projects that highlight brand building, digital-first execution, and measurable business impact. Ensure it demonstrates proficiency in Adobe Creative Suite and Figma.

• Tailor Your Resume: Update your resume to clearly articulate your 5+ years of experience in multidisciplinary design, emphasizing achievements related to campaign design, sales enablement, and brand evolution. Use keywords from the job description.

• Research Lightspeed: Familiarize yourself with Lightspeed's brand, products, and recent marketing initiatives. Understand their position in the commerce technology space and how design contributes to their GTM strategy.

• Practice Your Presentation: Rehearse presenting your portfolio projects, focusing on storytelling, strategic rationale, and quantifiable results. Be prepared to discuss your design process and how you handle feedback.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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