Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: WPP Production

Location: Jakarta, Indonesia

Job Type: Full-time

Category: Creative & Media / Art & Design

Date Posted: April 21, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead end-to-end graphic design and creative projects, from initial concept development to final production, ensuring compelling and accurate visual solutions.

• Strategically leverage AI-powered design tools and workflows to optimize efficiency, explore creative variations, and elevate the overall design process.

• Translate marketing objectives into visually impactful and effective design solutions, demonstrating strong critical thinking and creative ideation.

• Ensure strict adherence to client briefs, brand guidelines, and project objectives, maintaining exceptional visual consistency and high aesthetic standards across all outputs.

• Deliver precise, print-ready, and digital-ready Final Artworks (FA) with meticulous attention to detail, ensuring flawless technical execution.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, indicating a need for independent project management and a strong ability to guide creative output. The emphasis on AI tools suggests a forward-thinking environment that values innovation and efficiency in design production.

📈 Primary Responsibilities

• Manage the complete lifecycle of diverse graphic design and creative projects, from initial conceptualization through to meticulous final production.

• Develop high-quality Key Visuals, Packaging designs, Point-of-Sale Materials (POSM), and other marketing collateral that effectively communicate brand messages.

• Apply critical thinking to translate complex marketing objectives and client briefs into visually compelling and strategically effective design solutions.

• Actively contribute to initial conceptual ideas and ideation sessions, bringing fresh perspectives and innovative creative input to projects.

• Proactively utilize and integrate AI-powered design tools and workflows to enhance efficiency, explore creative variations, and optimize the overall design process.

• Ensure all executed designs rigorously adhere to client briefs, established brand guidelines, and specific project objectives, maintaining exceptional visual consistency and high aesthetic standards.

• Produce accurate, print-ready, and digital-ready Final Artworks (FA) as a precise and polished culmination of the design process, ensuring flawless technical execution and an uncompromising eye for detail.

• Efficiently manage and organize design files and assets throughout the entire project lifecycle, ensuring accessibility and version control.

• Clearly and articulately communicate design rationale, project progress, and potential challenges with internal teams (Project Management, Account Management) and cross-departmental stakeholders.

• Actively participate in design reviews, providing constructive feedback and proactively incorporating feedback from stakeholders to refine creative outputs.

• Proactively identify and resolve design-related challenges, creative roadblocks, and technical issues, offering innovative solutions throughout the project lifecycle.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with significant project ownership. The emphasis on AI tools and final artwork delivery highlights the production-oriented nature of WPP Production.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for a Senior Graphic Designer role within a global production company.

Experience: Minimum of 2 years of professional experience in graphic design, with a strong preference for experience within a production, printing, or agency environment.

Required Skills:

• Mastery of Adobe Creative Suite, with expert-level proficiency in Adobe Illustrator and Adobe Photoshop.

• Proven ability to execute high-quality graphic designs from concept development through to meticulous final production.

• Demonstrated ability to translate marketing objectives into visually compelling and effective design solutions.

• Experience in conceptualizing and ideating for creative projects.

• Practical application and familiarity with AI tools in design workflows (e.g., for image generation, content refinement, design optimization, background removal).

• Rigorous attention to detail in ensuring designs adhere to client briefs and brand guidelines.

• Ability to deliver accurate, print-ready, and digital-ready Final Artworks (FA).

• Proficiency in managing and organizing design files and assets.

• Strong communication skills for articulating design rationale and progress to internal and external stakeholders.

• Experience in participating in design reviews and incorporating feedback constructively.

Preferred Skills:

• Experience with other Adobe Creative Suite applications (e.g., InDesign, After Effects).

• Familiarity with pre-press processes and print production requirements.

• Understanding of digital design best practices for various platforms.

• Experience designing for packaging and Point-of-Sale Materials (POSM).

• Basic knowledge of AI integration strategies for creative workflows.

• Experience working within a global or multi-national organization.

📝 Enhancement Note: The requirements strongly emphasize technical proficiency in Adobe Creative Suite and practical experience with AI tools, aligning with WPP Production's focus on leveraging technology in creative processes. The portfolio requirement is critical for demonstrating diverse design capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, diverse, and impactful portfolio showcasing a range of design work across various industries and output types (e.g., Key Visuals, Packaging, POSM, digital assets, marketing collateral).

• Case studies demonstrating the end-to-end design process, from initial concept development and client brief interpretation to final production and successful implementation.

• Examples that highlight the application of AI tools to enhance efficiency, explore creative variations, or solve design challenges.

• Visuals that reflect meticulous attention to detail, adherence to brand guidelines, and high aesthetic standards.

Process Documentation:

• Examples of how you approach conceptualization and ideation for new projects.

• Demonstrations of workflow management for handling multiple projects simultaneously, including file organization and asset management.

• Evidence of how you translate marketing objectives into visual strategies.

• Case studies that illustrate problem-solving for design-related challenges or technical issues.

• Examples of how you provide and incorporate feedback during design reviews.

📝 Enhancement Note: A robust portfolio is paramount for this role. It should not only showcase aesthetic talent but also the ability to manage projects, integrate new technologies like AI, and deliver production-ready assets, reflecting WPP Production's operational focus.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Graphic Designer with 2-5 years of experience in Jakarta, Indonesia, the estimated salary range is IDR 15,000,000 - IDR 25,000,000 per month. This range can vary based on specific experience, skill set, and the exact nature of the role within WPP Production.

Benefits:

• Hybrid working model, allowing for a balance between in-office collaboration and remote flexibility (typically 4 days in the office).

• Opportunities for professional development and skill enhancement, particularly in AI-driven design workflows.

• Access to diverse projects and global career opportunities within the WPP network.

• Participation in a collaborative, borderless environment that values craft excellence and innovation.

• Potential for involvement in cutting-edge production technologies and AI integration.

• Standard Indonesian employment benefits (e.g., health insurance, paid time off, social security contributions) are assumed.

Working Hours: Approximately 40 hours per week, with the possibility of flexibility depending on project demands. The hybrid model allows for some flexibility in structuring workdays.

📝 Enhancement Note: Salary estimation is based on general market data for senior design roles in Jakarta. Specific benefits beyond those mentioned in the job description are assumed based on standard corporate practices in Indonesia and the global reach of WPP.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Production Services. WPP Production is a unified global production company within the larger WPP network, focusing on bringing together content producers, studios, and craft experts.

Company Size: Part of WPP, a very large global advertising and marketing conglomerate. WPP Production itself operates with a significant global footprint, indicating a large operational team.

Founded: WPP was founded in 1982. WPP Production represents a consolidation and evolution of WPP's extensive production capabilities.

Team Structure:

• The Senior Graphic Designer will likely be part of a larger creative or production team, potentially with specialized roles for design, retouching, and final artwork.

• Reporting structure likely involves a Creative Director, Design Lead, or Production Manager.

Methodology:

• Emphasis on human craft augmented by next-generation technology, including AI.

• Focus on originating, designing, and delivering multi-channel content systems at scale.

• Built for borderless collaboration, implying a global, integrated approach to projects.

• Data-driven insights and AI-driven marketing are core to WPP's overall strategy.

Company Website: https://www.wppproduction.com/ and https://www.wpp.com/

📝 Enhancement Note: WPP Production operates at the intersection of traditional creative production and advanced technology, particularly AI. The culture likely values innovation, global collaboration, and the ability to deliver high-quality, scaled content solutions.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level signifies an individual contributor with significant autonomy and responsibility for project execution and creative quality. They are expected to mentor junior designers and contribute to process improvements.

Reporting Structure: Likely reports to a Creative Director, Design Lead, or Production Manager, with potential for interaction with Account Managers and Project Managers.

Operations Impact: The Senior Graphic Designer's impact is directly tied to the quality, efficiency, and effectiveness of visual content produced. This directly influences client brand perception, marketing campaign success, and the overall output of WPP Production's creative services, contributing to client satisfaction and revenue.

Growth Opportunities:

• Potential to advance to Lead Graphic Designer, Art Director, or specialized roles within AI-driven creative production.

• Opportunities to lead specific creative projects or workstreams.

• Development of expertise in AI tools and their application in design, positioning for future roles in creative technology.

• Exposure to global projects and diverse client portfolios, broadening experience and network.

• Possibility of moving into management roles within the production or creative departments.

📝 Enhancement Note: The role offers a clear path for growth within a large, global organization. The emphasis on AI provides a distinct opportunity for skill specialization and future-proofing a design career.

🌐 Work Environment

Office Type: Hybrid working model, with teams in the office approximately four days a week. This suggests a blend of collaborative in-office work and focused remote work.

Office Location(s): Jakarta, Indonesia. Specific office details would be provided by the hiring team.

Workspace Context:

• Collaborative environment designed to foster creativity, connection, and teamwork.

• Access to advanced technology and AI tools integral to WPP Production's operational model.

• Opportunities for interaction with a diverse team of craft experts, producers, and strategists.

• A dynamic workspace that supports the creation of multi-channel content systems at scale.

Work Schedule: Standard full-time hours (approx. 40 hours/week), with a hybrid arrangement allowing for flexibility. The emphasis on project delivery means occasional flexibility may be required to meet deadlines.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing collaboration with individual focus. The Jakarta office will likely be equipped with the necessary technology to support WPP Production's global operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications and alignment with the role's requirements.

• Creative Assessment/Challenge: Candidates may be asked to complete a design task or case study, potentially involving AI tools, to evaluate their practical skills, problem-solving abilities, and creative thinking.

• Portfolio Review & Discussion: In-depth discussion of the candidate's portfolio, focusing on project rationale, process, challenges overcome, and impact.

• Behavioral & Cultural Fit Interview: Questions to assess collaboration style, communication skills, adaptability to a hybrid environment, and alignment with WPP's values.

• Final Interview: Potentially with a senior leader or hiring manager to discuss career aspirations and finalize the decision.

Portfolio Review Tips:

• Curate your portfolio to showcase the most relevant and impactful work, specifically highlighting projects similar to Key Visuals, Packaging, and POSM.

• Be prepared to articulate your design process for each project, including how you interpreted briefs, ideated concepts, used tools (especially AI), and arrived at the final output.

• Quantify impact where possible (e.g., how your design contributed to campaign success or met specific objectives).

• Ensure your portfolio demonstrates technical proficiency in Adobe Creative Suite and the ability to deliver production-ready files.

Challenge Preparation:

• Familiarize yourself with WPP Production's work and clients to understand their aesthetic and production capabilities.

• Practice translating briefs into visual concepts rapidly.

• Be ready to discuss your approach to common design challenges (e.g., tight deadlines, client revisions, technical constraints).

• Prepare to demonstrate your understanding of brand guidelines and how to maintain visual consistency.

• Think about how you would approach integrating AI into a given design brief.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and practical design skills, with a particular focus on their ability to leverage AI tools and deliver production-ready assets.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in Adobe Illustrator and Adobe Photoshop. Familiarity with Adobe InDesign and other relevant Adobe applications is beneficial.

• AI-Powered Design Tools: Practical application and familiarity with AI tools for image generation, content refinement, design optimization, background removal, and potentially AI-assisted layout. Specific tools may include Adobe Sensei features, Midjourney, DALL-E, Stable Diffusion, or proprietary WPP AI platforms.

Analytics & Reporting: While not a primary focus for a Graphic Designer, understanding how designs perform digitally might involve familiarity with basic analytics or reporting dashboards used by marketing teams.

CRM & Automation: Generally not directly used by graphic designers, but understanding how design assets are managed within project management or DAM (Digital Asset Management) systems might be relevant.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a given. The key differentiator for this role will be demonstrated experience and comfort with integrating AI tools into the design workflow, reflecting WPP Production's technological focus.

👥 Team Culture & Values

Operations Values:

• Craft Excellence: A commitment to producing visually stunning, technically perfect designs.

• Innovation: Embracing new technologies like AI to enhance creativity and efficiency.

• Collaboration: Working effectively within cross-functional teams and across global locations.

• Client Focus: Delivering solutions that meet client objectives and exceed expectations.

• Efficiency: Optimizing workflows and leveraging tools to deliver high-quality work at scale.

Collaboration Style:

• Open communication and constructive feedback are encouraged during design reviews and team discussions.

• Cross-functional teamwork is essential, working closely with project managers, account managers, and potentially other creative specialists.

• A global, borderless approach to teamwork, utilizing digital collaboration tools effectively.

• Willingness to share knowledge and best practices, particularly around new technologies like AI.

📝 Enhancement Note: The culture at WPP Production is likely a blend of traditional creative agency values (craft, client focus) with a forward-looking emphasis on technology, AI, and global, scalable production.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to and mastering new AI design tools and workflows as they evolve rapidly.

• Balancing creative innovation with strict adherence to client briefs and brand guidelines, especially under tight deadlines.

• Managing a high volume of diverse projects and assets efficiently.

• Effectively communicating design rationale and technical specifications to non-design stakeholders.

Learning & Development Opportunities:

• Specialized training and workshops on AI tools and their application in graphic design.

• Opportunities to work on a wide range of global client projects, exposing the designer to diverse industries and creative challenges.

• Mentorship from senior creative leaders and experts in production.

• Potential to attend industry conferences or training sessions related to design technology and production.

• Career path development within WPP's extensive global network.

📝 Enhancement Note: The primary growth opportunity lies in mastering AI integration, which is a rapidly developing field and a key strategic focus for WPP Production.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you successfully leveraged AI tools to enhance your design process or outcome. What were the challenges and what was the result?" (Focus on process, tool application, and impact.)

• "How do you approach translating a complex marketing objective into a compelling visual concept for a Key Visual or packaging design?" (Demonstrate strategic thinking and creative problem-solving.)

Company & Culture Questions:

• "What interests you about WPP Production's focus on AI and global content production?" (Showcase research and alignment with company vision.)

• "How do you handle constructive feedback on your designs, especially from non-designers?" (Assess collaboration and communication skills.)

Portfolio Presentation Strategy:

• Structure your presentation around key projects that demonstrate your versatility, technical skill, and understanding of the design lifecycle.

• For each project, clearly articulate the brief, your conceptual approach, the tools used (especially AI), challenges faced, and the final outcome.

• Be prepared to discuss the ROI or impact of your designs if possible.

• Ensure your digital portfolio is well-organized, easy to navigate, and showcases high-resolution images.

• Practice your presentation to ensure it is concise, engaging, and within any time limits.

📝 Enhancement Note: Candidates should be prepared to discuss their practical experience with AI tools and demonstrate a strong understanding of the production process, from concept to final artwork.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the WPP Production careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature work relevant to Key Visuals, Packaging, POSM, and other marketing collateral. Explicitly highlight projects where AI tools were utilized and explain the benefits derived.

• Resume Optimization: Ensure your resume clearly details your experience with Adobe Creative Suite (especially Illustrator and Photoshop), any AI design tools used, and your proven ability to manage end-to-end design projects, including final artwork delivery. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare specific examples of how you translate briefs into visuals and handle feedback. Rehearse your portfolio walkthrough, focusing on clarity and conciseness.

• Company Research: Thoroughly research WPP Production and WPP's overall mission, particularly their emphasis on AI, global production, and hybrid work models. Understand their client portfolio and recent work to demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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