Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer

Company: Wise

Location: Singapore, Singapore

Job Type: Full-time

Category: Creative & Marketing Operations

Date Posted: April 28, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days in-office)

🚀 Role Summary

• Drive creative excellence and brand consistency for Wise's marketing initiatives across the Asian region.

• Develop high-impact visual content for diverse marketing channels, including digital, social media, and OOH.

• Collaborate with cross-functional teams to translate marketing objectives into compelling creative solutions.

• Manage the end-to-end creative process for projects, ensuring timely delivery and adherence to brand guidelines.

• Act as a brand custodian, adapting and evolving the Wise brand identity for local market nuances.

📝 Enhancement Note: This role sits within a newly established APAC Brand and Creative team, indicating a strategic expansion for Wise in the region. The focus on "marketing content" and "brand custodian" suggests a need for strong visual storytelling and brand guardianship within a fast-paced, high-growth environment. The emphasis on both strategic (campaigns) and tactical (details, finesse) design thinking is crucial for success.

📈 Primary Responsibilities

• Lead the conceptualization and execution of visually compelling marketing campaigns and creative assets for the APAC region.

• Ensure the highest standards of creative quality and brand adherence across all marketing deliverables, from digital ads to large-format OOH.

• Design and iterate on marketing collateral for various stages of the marketing funnel, including YouTube, Paid Social, OOH, and Paid Display channels.

• Apply a deep understanding of the Asian market to inform creative strategies and ensure local relevance and effectiveness.

• Collaborate closely with copywriters to harmonize messaging and design, creating cohesive and impactful communications.

• Manage multiple complex projects simultaneously, prioritizing tasks effectively to meet ambitious deadlines in a fast-paced environment.

• Champion the Wise brand, ensuring intuitive and consistent application across all touchpoints, from digital interfaces to physical advertising.

• Proactively seek inspiration from diverse sources to connect the Wise brand with contemporary culture and customer lifestyles.

• Articulate creative concepts and strategic rationale effectively through presentations to stakeholders, managing feedback constructively.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic oversight. The mention of "marketing funnel" and specific channels like "YouTube, Paid Social, OOH, and Paid Display" indicates a need for versatile design skills applicable to performance marketing and brand awareness campaigns. The requirement to "adapt and stretch" the brand suggests a creative challenge in maintaining brand integrity while localizing content.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating advanced design skills and a proven track record in consumer-facing marketing are paramount.

Experience: A minimum of 7 years of professional experience in a similar in-house creative role or with a reputable agency is required, with a focus on consumer-facing marketing content.

Required Skills:

• Exceptional visual design skills, with a strong emphasis on typography, layout, hierarchy, and art direction.

• Proven ability to create high-impact, consumer-facing marketing materials across digital and print mediums.

• Comprehensive understanding of the marketing funnel and designing for different stages and objectives.

• Expertise in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced proficiency in After Effects, including a solid grasp of motion principles and best practices for animation and dynamic content.

• Experience in art direction, photography, and storyboarding.

• Strong creative ideation capabilities, with the ability to identify and capitalize on creative opportunities.

• Experience collaborating effectively with copywriters to refine messaging and enhance design outcomes.

• Demonstrated ability to build and deliver compelling presentations to articulate creative work and processes.

• Strategic and solutions-focused mindset, with the ability to understand project briefs and desired outcomes.

• Excellent organizational skills and the ability to manage complex projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience in Cinema 4D or other 3D workflows.

• Fluency or proficiency in Japanese.

• Experience with OOH (Out-of-Home) advertising creative development.

• Familiarity with international payment or fintech industries.

📝 Enhancement Note: The emphasis on a "strong portfolio" is a critical requirement. Candidates should prepare to showcase work that directly addresses the responsibilities, particularly examples of integrated campaigns, digital advertising creative, and brand adaptation. The preference for Japanese language skills and 3D experience suggests potential future needs or specific project requirements within the APAC region.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of high-impact, consumer-facing marketing projects across digital and print channels.

• Include case studies demonstrating your ability to design for different stages of the marketing funnel, from awareness to conversion.

• Highlight projects where you've applied strong typographic, layout, and hierarchy skills.

• Feature examples of art direction, photography, or storyboarding if applicable.

Process Documentation:

• Prepare to discuss your end-to-end creative process, from brief interpretation and ideation to final asset delivery and iteration.

• Be ready to explain how you manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Articulate your approach to ensuring brand consistency and adapting brand guidelines for local markets.

• Be prepared to demonstrate how you incorporate feedback and iterate on designs to achieve optimal outcomes.

📝 Enhancement Note: For a Senior Creative Designer role, the portfolio is paramount. It should not just showcase finished work but also the strategic thinking and process behind it. Candidates should be prepared to walk through specific projects in detail, explaining their role, the challenges, the creative solutions, and the impact (if measurable). The emphasis on "marketing funnel" and "channels" means showcasing versatility.

💵 Compensation & Benefits

Salary Range: SGD 8,100 - SGD 12,500 per month.

Benefits:

• Competitive monthly salary within the specified range, reflecting experience and skills.

• Opportunity to work with a global technology company focused on making money movement simpler and fairer.

• Be part of a newly established APAC Brand and Creative team, offering significant influence and growth potential.

• Collaborative and inclusive work environment that values diversity and empowerment.

• Potential for professional development and career progression within Wise's global operations.

• Contribution to a mission-driven organization that is disrupting the financial technology sector.

• Hybrid work arrangement allowing for a balance between in-office collaboration and remote flexibility.

Working Hours: 40 hours per week, with a hybrid arrangement requiring 3 days per week in the Singapore office.

📝 Enhancement Note: The salary range provided is specific to Singapore and accounts for a Senior Creative Designer role with 5-10 years of experience in a competitive market. This enhancement is based on research into local salary benchmarks for similar roles in the fintech and creative industries in Singapore, considering the company's size and the role's seniority.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech), focused on international money transfer and management. Wise is a global technology company aiming to revolutionize how individuals and businesses handle international finances.

Company Size: Wise is a large, publicly traded company with a significant global presence, indicating a structured yet dynamic work environment with ample resources.

Founded: Wise was founded in 2011, positioning it as an established innovator in the fintech space with over a decade of experience disrupting traditional banking.

Team Structure:

• The APAC Brand and Creative team is newly established, suggesting a foundational phase where team members will shape processes and culture.

• This team is based in Singapore and works collaboratively with a larger Brand and Creative team primarily located in London.

Methodology:

• Data-Driven Creativity: While creative in nature, the role emphasizes designing for effectiveness across the marketing funnel, implying a data-informed approach to creative development.

• Agile Workflow: The fast-paced environment and hybrid work model suggest an agile approach to project management and creative delivery.

• Brand Stewardship: A core methodology involves acting as a custodian of the Wise brand, ensuring consistency while allowing for localized adaptation.

Company Website: https://wise.jobs/

📝 Enhancement Note: The "newly set up APAC Brand and Creative team" is a key insight. This means the role offers a unique opportunity to influence the team's direction and processes from an early stage. Candidates should be comfortable with ambiguity and eager to contribute to building something new. The collaboration with London highlights the global nature of the operations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Creative Designer role, indicating a position of significant responsibility and experience. It requires not only strong design execution but also the ability to lead projects, mentor junior team members (potentially in the future), and contribute strategically to brand initiatives.

Reporting Structure: The Senior Creative Designer will likely report to a Creative Lead or Head of Brand & Creative for APAC. They will also collaborate closely with marketing managers, campaign specialists, and potentially regional directors.

Operations Impact: The Senior Creative Designer directly impacts Wise's brand perception, customer acquisition, and engagement in the crucial Asian market. Their work will influence how millions of users understand and interact with Wise, contributing to revenue growth by making Wise's offerings clear, attractive, and trustworthy.

Growth Opportunities:

• Leadership Development: Opportunity to become a key leader within the APAC creative team, potentially leading projects or mentoring junior designers as the team grows.

• Specialization: Deepen expertise in specific marketing channels (e.g., performance marketing creative, OOH strategy) or develop advanced skills in motion graphics or 3D design.

• Global Exposure: Collaborate with global teams, gaining insights into international brand strategies and creative best practices.

• Strategic Contribution: Influence the overall creative direction and brand narrative for Wise in Asia.

📝 Enhancement Note: The "Senior" title implies a need for demonstrated leadership qualities, even if not directly managing people yet. Candidates should be prepared to discuss instances where they've guided projects, influenced creative direction, or mentored peers. The growth opportunities are significant given the newness of the APAC team.

🌐 Work Environment

Office Type: Wise operates a modern office environment designed for collaboration and hybrid work. The Singapore office is located in Paya Lebar Quarter, a well-connected business hub.

Office Location(s): #07-01, 2 Tanjong Katong Road, Paya Lebar Quarter, Tower 3, Singapore, 437161. This location offers good accessibility via public transport.

Workspace Context:

• Collaborative Spaces: The office likely features open-plan areas, meeting rooms, and breakout zones conducive to team collaboration and brainstorming sessions.

• Technology & Tools: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially advanced hardware.

• Team Interaction: The hybrid model means intentional in-office days are crucial for team cohesion, brainstorming, and relationship building with colleagues in Singapore and potentially remote colleagues joining virtually.

Work Schedule: A standard 40-hour work week is expected, with the flexibility afforded by a hybrid arrangement. The 3-day in-office requirement is designed to foster collaboration and team engagement during specific periods.

📝 Enhancement Note: The hybrid model (3 days in-office) is a key aspect. Candidates should be comfortable working in a structured hybrid setting and understand the importance of making the most of in-office days for collaborative tasks, team building, and strategic discussions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the role. Be prepared to highlight your most relevant experience and skills.

• Portfolio Presentation & Interview: A session where you'll present your portfolio, discussing key projects, your creative process, and how your work aligns with Wise's brand and mission. Expect questions on your strategic thinking, problem-solving abilities, and experience with specific channels and tools.

• Creative Challenge (Potentially): You may be asked to complete a small creative task or a hypothetical brief to assess your design thinking and execution under time constraints.

• Team/Hiring Manager Interview: Deeper dive into your experience, cultural fit, and how you would contribute to the APAC team's goals. Questions will likely focus on collaboration, adaptability, and handling feedback.

• Final Round: May involve discussions with senior leadership or cross-functional stakeholders to ensure alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your versatility across digital and print, and ideally touch on elements of marketing funnel design and brand adaptation.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenge, your creative process, the tools you used, and the outcome (quantifiable results are a bonus).

• Highlight APAC Relevance: If possible, include work that demonstrates an understanding of Asian markets or cultural nuances.

• Showcase Technical Proficiency: Demonstrate your command of Figma, Adobe Creative Suite, and After Effects through your work.

• Prepare for Questions: Be ready to discuss your design rationale, how you handle feedback, and your experience working in fast-paced environments.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, dissect the brief thoroughly to understand the objectives, target audience, and key message.

• Focus on Strategy: Even for a design task, articulate the strategic thinking behind your creative choices.

• Time Management: Practice working efficiently to deliver a polished output within the given timeframe.

• Presentation: Be ready to present your solution clearly, concisely, and with confidence.

📝 Enhancement Note: The emphasis on a portfolio review and potential creative challenge means candidates must prepare thoroughly. The "Senior" title implies they'll be evaluated not just on execution but on strategic thinking and process. Highlighting experience with "marketing funnel," "campaigns," and "brand adaptation" will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI design. Expect to demonstrate advanced proficiency.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For layout design of print collateral and potentially digital publications.

• After Effects: Critical for motion graphics, animation, and dynamic visual content creation. Advanced knowledge of motion principles is expected.

Analytics & Reporting: While not a direct responsibility, understanding how creative assets perform on various channels (e.g., YouTube, Paid Social, Paid Display) is beneficial. Familiarity with analytics dashboards for campaign performance would be an advantage.

CRM & Automation: Not directly relevant to this design role, but understanding how creative assets are deployed through marketing automation platforms or CRM-driven campaigns can provide context.

Preferred/Bonus Tools:

• Cinema 4D: Experience with 3D modeling, rendering, and animation software is a strong plus.

• Other 3D Workflows: Familiarity with other 3D software or pipelines.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite, particularly After Effects, is non-negotiable. The explicit mention of Cinema 4D as a "strong plus" indicates that candidates with 3D skills will have a significant competitive advantage, especially for creating more sophisticated visual assets or potentially for OOH campaigns.

👥 Team Culture & Values

Operations Values:

• Build Money Without Borders: A core mission that drives innovation and a customer-centric approach.

• Integrity & Transparency: Operating with honesty and openness, reflecting Wise's commitment to fair financial practices.

• Efficiency & Simplicity: Striving to make complex financial processes easy and accessible for everyone.

• Customer Focus: Prioritizing the needs and experiences of users in all decisions and creative outputs.

• Diversity & Inclusion: Valuing a wide range of perspectives and backgrounds to foster innovation and respect.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing managers, campaign specialists, copywriters, and potentially product teams across APAC and globally.

• Feedback-Driven: A culture that encourages constructive feedback to refine creative work and drive continuous improvement.

• Proactive & Autonomous: Given the senior nature of the role and the newness of the team, a proactive approach to identifying opportunities and driving initiatives is expected.

• Global Mindset: While based in Singapore, understanding and contributing to global brand consistency while embracing local nuances is key.

📝 Enhancement Note: The emphasis on "newly set up" team suggests a culture that is still evolving. Candidates should be adaptable, collaborative, and willing to contribute to building team norms and processes. The core values of Wise, particularly "Build Money Without Borders" and "Efficiency & Simplicity," should be reflected in their approach to design and problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Brand Presence: As the APAC team is new, a key challenge will be establishing and amplifying Wise's brand presence and visual identity across diverse Asian markets.

• Balancing Global Consistency with Local Nuance: Adapting the core Wise brand to resonate with various cultural contexts across Asia while maintaining a cohesive global identity.

• Fast-Paced Environment: Adapting to Wise's dynamic, high-growth environment and consistently delivering high-quality creative work under tight deadlines.

• Cross-Cultural Collaboration: Effectively collaborating with teams in different time zones (especially London) and navigating potential communication nuances.

Learning & Development Opportunities:

• Creative Leadership: Opportunity to shape the creative output and potentially lead projects for a major fintech brand in a key growth region.

• Skill Enhancement: Deepen expertise in motion graphics, 3D design, or specific marketing channel creative strategies.

• Industry Exposure: Gain insights into the fintech industry and the unique marketing challenges and opportunities within the APAC region.

• Mentorship: Potential to be mentored by experienced creative leaders within Wise’s global network or to mentor future junior designers.

📝 Enhancement Note: The "challenges" section is tailored to the context of a new regional team within a global company. Candidates should frame their experience in terms of overcoming similar obstacles, demonstrating resilience and strategic thinking. The growth opportunities are significant due to the foundational nature of the APAC creative team.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a global brand's identity for a local market. What were the challenges and how did you ensure brand consistency?" (Assesses brand guardianship and localization skills)

• "Walk us through a campaign you designed from concept to execution. What was your role, what was the strategic goal, and how did you measure its success?" (Evaluates process, strategic thinking, and impact)

• "How do you approach designing for different stages of the marketing funnel, from awareness to conversion?" (Tests understanding of marketing objectives and channel-specific design)

Company & Culture Questions:

• "What excites you about Wise's mission and the opportunity to build a new creative team in APAC?" (Assesses cultural fit and motivation)

• "How do you handle constructive criticism or differing creative opinions from stakeholders or team members?" (Evaluates collaboration and adaptability)

• "Describe your experience working in a hybrid environment with 3 days in the office. How do you ensure productivity and collaboration?" (Assesses understanding of work arrangement)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by showcasing your most impactful work first.

• Narrative Focus: For each project, tell a compelling story about the problem, your solution, and the results. Use visuals effectively to support your narrative.

• Tool Proficiency: Be ready to discuss your technical process and how you leveraged Figma, Adobe Creative Suite, and After Effects. If you have 3D experience, highlight relevant projects.

• APAC Context: If you have any work that demonstrates understanding of Asian markets, be sure to draw attention to it.

• Conciseness: Be mindful of time. Practice your presentation to be clear, engaging, and within the allotted time.

📝 Enhancement Note: The interview questions are designed to probe the candidate's strategic thinking, creative process, understanding of marketing principles, and cultural fit within Wise's mission and values, particularly in the context of establishing a new regional team.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application directly through the provided SmartRecruiters link.

• Tailor your CV: Highlight your 7+ years of experience, proficiency in Figma, Adobe Creative Suite, and After Effects, and any experience with 3D workflows or the APAC market. Quantify achievements where possible.

• Curate your Portfolio: Select 3-5 high-impact projects that demonstrate your visual design, marketing funnel, and brand adaptation skills. Prepare to discuss your process and rationale for each.

• Prepare for the Interview: Research Wise's mission, values, and recent marketing campaigns in APAC. Practice articulating your creative process and how you handle feedback and collaboration.

• Highlight APAC Relevance: If you have specific experience or insights into Asian markets, be ready to discuss them during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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