Graphic Designer - Chinese Speaker

📍 Job Overview

Job Title: Graphic Designer - Chinese Speaker

Company: Exinity

Location: Malaysia

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: April 30, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead the development and execution of high-impact visual content for the Asia region, focusing on digital, print, and motion graphics to support marketing campaigns and product launches within the financial trading sector.

• Translate complex financial concepts and trading strategies into clear, engaging, and brand-compliant visual assets that resonate with target audiences across Asia.

• Ensure all creative output strictly adheres to global brand guidelines, regional compliance standards, and regulatory requirements specific to financial services.

• Collaborate cross-functionally with regional marketing, product development, and trading teams to align visual communications with business objectives and market nuances.

• Drive continuous improvement in design systems, templates, and workflows, contributing to the overall evolution of the Exinity brand across the Asia-Pacific market.

📝 Enhancement Note: The role is specifically for a Graphic Designer with Chinese language proficiency, implying a strong focus on markets where Chinese is a primary or significant language. The emphasis on financial services, trading, and regulatory compliance indicates a need for a designer who can navigate a highly regulated and fast-paced industry, requiring meticulous attention to detail and an understanding of market-specific sensitivities. The "Senior Designer" title and 6-8+ years of experience suggest a leadership or lead individual contributor role within the regional creative function.

📈 Primary Responsibilities

• Spearhead the design and creation of visually compelling marketing collateral, including digital advertisements, social media graphics, website assets, brochures, presentations, and potentially animated explainers or video content for the Asia market.

• Develop and maintain a deep understanding of regional marketing strategies, campaign objectives, and target audience preferences to inform creative design decisions and ensure maximum impact.

• Act as a key liaison between global brand teams and regional marketing stakeholders, ensuring consistent brand messaging while allowing for necessary local adaptations.

• Review and provide constructive feedback on creative work from external agencies or regional partners, ensuring quality, brand alignment, and compliance.

• Proactively research industry design trends, competitor creative strategies, and emerging visual communication technologies to propose innovative solutions and enhance Exinity's visual presence.

• Manage project timelines, scope, and deliverables effectively, ensuring efficient resource allocation and on-time delivery of all creative assets.

• Contribute to the development and application of design systems, style guides, and templates to ensure brand consistency and accelerate creative production across multiple projects.

• Support product marketing initiatives by creating visually appealing materials that clearly communicate product features, benefits, and value propositions to prospective clients.

📝 Enhancement Note: While the input mentions "Senior Designer," the responsibilities listed lean towards a lead individual contributor role rather than direct people management, with a focus on "mentoring and providing creative guidance" to agency designers or regional partners, rather than managing a direct team. The emphasis on adapting global concepts for local markets and ensuring compliance highlights the strategic aspect of this role beyond pure execution.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is preferred, though equivalent professional experience will be strongly considered.

Experience: 6-8+ years of progressive professional design experience, with a significant portion spent in fast-paced, regulated industries such as financial services, fintech, trading platforms, or investment firms.

Required Skills:

• Mandatory Language Proficiency: Fluent in both English and Chinese (Mandarin or Cantonese, depending on target markets) for content creation and stakeholder communication.

• Design Software Expertise: Expert-level proficiency in the Adobe Creative Suite (Illustrator, Photoshop, InDesign) is essential.

• Digital Design Tools: Advanced experience with modern design and prototyping tools such as Figma and Canva.

• Visual Design Principles: Strong command of typography, color theory, layout composition, visual hierarchy, and brand identity systems.

• Portfolio Demonstration: A robust portfolio showcasing a diverse range of high-quality creative work across digital, print, and branding mediums, with clear examples of financial marketing materials.

• Cross-Cultural Communication: Proven ability to effectively communicate and collaborate with international teams and stakeholders across different time zones and cultural backgrounds.

• Brand Stewardship: Demonstrated experience in upholding and adapting global brand guidelines while ensuring local market relevance and compliance.

Preferred Skills:

• Motion Graphics/Video: Proficiency or familiarity with motion graphics software (e.g., After Effects) or video editing tools, as motion output is noted as a potential requirement.

• UI/UX Fundamentals: Basic understanding of User Interface (UI) and User Experience (UX) design principles, beneficial for digital asset creation.

• Financial Industry Acumen: Familiarity with the trading, investment, or financial services sector, including an understanding of common marketing approaches and client needs.

• Regulatory Awareness: Knowledge of regulatory and compliance considerations relevant to financial marketing communications in key Asia-Pacific markets.

• Design Systems: Experience contributing to or working within established design systems and scalable brand frameworks.

📝 Enhancement Note: The experience requirement of "6-8+ years" and the description of leading design for a region suggests a role that requires significant autonomy and strategic input, beyond that of a junior or mid-level designer. The mention of "Canva" alongside Adobe Suite suggests a need for versatility and potentially faster turnaround for certain types of assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Excellence: A comprehensive portfolio that clearly demonstrates exceptional graphic design skills across a variety of media, including digital (web banners, social media, email) and print (brochures, ads, presentations).

• Financial Services Focus: Specific examples of marketing collateral or campaigns developed for the financial services, fintech, or trading industries are highly valued. This should include work that effectively communicates complex financial products or concepts.

• Brand Consistency & Adaptation: Showcase how you've applied and adapted global brand guidelines to local markets, demonstrating an understanding of regional nuances while maintaining brand integrity.

• Problem-Solving Through Design: Include case studies or examples that illustrate how your design solutions addressed specific marketing challenges, improved engagement, or drove desired outcomes for clients or campaigns.

• Technical Proficiency: Evidence of expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and proficiency in Figma or Canva. If motion/video is relevant, include examples of this work.

Process Documentation:

• Workflow Design: Be prepared to discuss your process for taking a design brief from conception to final delivery, including how you manage feedback, revisions, and approvals, especially in a regulated environment.

• Collaboration & Communication: Demonstrate your approach to collaborating with cross-functional teams (marketing, product, compliance) and external partners (agencies), detailing how you ensure alignment and clear communication throughout the design lifecycle.

• Quality Assurance: Outline your methods for ensuring the accuracy, compliance, and brand consistency of all design assets before final sign-off. This includes meticulous attention to detail in typography, data representation, and regulatory messaging.

• Efficiency & Optimization: Be ready to share examples of how you've streamlined design processes, developed templates, or implemented design systems to improve efficiency and speed up creative production without compromising quality.

📝 Enhancement Note: Given the regulated nature of the financial industry, emphasis on compliance and accuracy in the portfolio and process discussion will be critical. The mention of "Asia region" implies a need to demonstrate experience with diverse cultural aesthetics and potentially multiple languages within the portfolio.

💵 Compensation & Benefits

Salary Range: Based on the experience level (6-8+ years), location (Malaysia), and industry (Financial Services/Fintech), a competitive salary range for a Senior Graphic Designer fluent in Chinese is estimated to be between MYR 7,000 to MYR 12,000 per month. This range reflects the specialized skill set (Chinese fluency, financial industry experience) and the seniority of the role.

Benefits:

• Health & Wellness: Comprehensive medical insurance coverage, potentially including dental and vision benefits.

• Retirement Savings: Contribution to a provident fund or similar retirement savings scheme.

• Paid Time Off: Generous annual leave, sick leave, and public holiday entitlements.

• Professional Development: Opportunities for training, workshops, and potentially conference attendance to enhance design skills and industry knowledge.

• Performance Bonuses: Potential for performance-based bonuses linked to individual and company achievements.

• Employee Assistance Program: Access to confidential counseling and support services.

• Dynamic Work Environment: Opportunity to work within a fast-growing, international financial group with a focus on innovation and client empowerment.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday to Friday. While the role is on-site, there may be occasional flexibility required to accommodate urgent project deadlines or cross-time zone collaborations, within reasonable limits.

📝 Enhancement Note: The salary estimate is based on typical compensation for experienced graphic designers in Malaysia, adjusted upwards for the specific requirements of Chinese language fluency and experience in the financial services sector, which often commands a premium. Research was conducted using regional salary benchmarks for design roles in Malaysia and specialized roles requiring multilingual capabilities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services, Fintech, Online Trading. Exinity operates in a dynamic and rapidly evolving global financial market, providing leveraged trading access to retail clients. The company emphasizes empowering individuals for financial independence.

Company Size: Exinity Group is a well-established entity with over 25 years of history, serving over 2 million customers globally. While specific employee count for the Malaysian hub isn't detailed, the group has central offices in the UAE, Cyprus, and the UK, plus smaller global hubs, indicating a significant international presence. This suggests a mid-to-large enterprise structure with established processes but also the agility of a growing fintech player.

Founded: Founded in 1998, Exinity has a long-standing presence in the online trading space, evolving over two and a half decades. This history implies a company that values stability, expertise, and long-term growth, while also needing to remain innovative to compete in the modern fintech landscape.

Team Structure:

• The Graphic Designer will likely be part of a regional marketing team based in Malaysia, working closely with local marketing managers and potentially other creative or digital specialists.

• Collaboration will extend to global brand teams (likely in different locations) for brand consistency and to product and trading teams within the region for campaign support.

• There might be a matrixed reporting structure where the designer reports to a regional Marketing Lead in Malaysia, with functional guidance or project direction from a global creative lead.

Methodology:

• Data-Driven Creativity: While creative, the role operates within a regulated financial environment, suggesting that design decisions will be informed by data, campaign performance metrics, and compliance requirements, rather than purely artistic intuition.

• Agile Marketing Support: The need to support campaigns, product launches, and ongoing communications implies an agile approach to creative production, requiring rapid iteration and adaptation.

• Global-Local Integration: A core methodology will involve balancing global brand consistency with the specific needs and nuances of local (Asia-Pacific) markets, requiring careful adaptation and localization.

Company Website: https://www.exinity.com/

📝 Enhancement Note: The company's slogan, "Freedom to Succeed," points towards a culture that values ambition, empowerment, and client success. This ethos likely extends to employees, fostering a supportive environment for professional development and career growth within the organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior to Senior level within the graphic design and creative operations function. It demands not only strong technical design skills but also strategic thinking, project leadership, and the ability to operate autonomously within a complex, regulated industry. The responsibility for leading visual communications for a significant region (Asia) and potentially guiding external resources elevates it beyond a standard designer role.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Head of Marketing for the Asia region. They will collaborate closely with various internal departments, including product, sales, compliance, and potentially global brand management. The role involves working with external agencies or regional partners, requiring effective stakeholder management and direction.

Operations Impact: This role has a direct impact on Exinity's brand perception, client acquisition, and retention within the Asia-Pacific market. High-quality, compliant, and culturally resonant visual communications are crucial for building trust, clearly explaining complex financial products, and driving engagement in a competitive fintech landscape. Effective design supports marketing campaign performance and contributes to the overall revenue generation by attracting and converting clients.

Growth Opportunities:

• Leadership in Design: Potential to evolve into a Creative Lead or Art Director role for the region, with increased responsibility for creative strategy and team direction.

• Specialization: Opportunity to deepen expertise in financial marketing design, UI/UX for financial products, or motion graphics, becoming a subject matter expert.

• Cross-Functional Mobility: Potential to move into broader marketing roles, campaign management, or even product marketing, leveraging a strong understanding of visual communication and market engagement.

• Global Exposure: As Exinity is a global company, there's potential for involvement in international projects, exposure to different market strategies, and collaboration with diverse teams worldwide.

📝 Enhancement Note: The emphasis on "leading and elevating visual communications" and "shaping regional creative output" indicates this role is more than just execution; it involves strategic input and creative direction, paving the way for leadership opportunities.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment. This suggests a physical workspace designed for collaboration, with access to company resources and team interaction.

Office Location(s): The primary location is Malaysia. Exinity has central offices in the UAE, Cyprus, and the UK, with smaller hubs globally. The specific office in Malaysia would likely be in a major business center, offering good connectivity and access to talent.

Workspace Context:

• Collaborative Hub: The office environment is expected to foster collaboration, with opportunities for spontaneous discussions and team meetings essential for aligning creative work with marketing and business objectives.

• Technology-Rich: As a fintech company, the workspace will likely be equipped with modern technology, including high-performance computers, access to necessary software licenses (Adobe Creative Suite, Figma, etc.), and reliable internet connectivity.

• Team Interaction: Being on-site facilitates direct interaction with marketing colleagues, product teams, and other stakeholders, crucial for understanding project requirements, receiving feedback, and building strong working relationships.

Work Schedule: The standard working hours are likely Monday to Friday, approximately 40 hours per week. While this is an on-site role, the nature of creative projects might occasionally require flexibility to meet critical deadlines, particularly when working with international teams across different time zones.

📝 Enhancement Note: The "on-site" requirement suggests that the company values in-person collaboration and team synergy, which can be particularly beneficial for creative roles that thrive on brainstorming and immediate feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by HR or a talent acquisition specialist to assess basic qualifications and alignment with the role's requirements.

• Hiring Manager Interview: A discussion with the hiring manager (likely a Marketing Lead) to delve deeper into your experience, design approach, and understanding of the financial services industry. They will assess your fit for the team and region.

• Portfolio Presentation & Technical Assessment: You will likely be asked to present your portfolio, walking through key projects, explaining your design process, rationale, and the impact of your work. This may include a practical design challenge or case study related to financial marketing.

• Cross-Functional Interview: An interview with key stakeholders from other departments (e.g., product, compliance, or regional sales) to evaluate your collaboration skills, communication abilities, and understanding of their needs.

• Final Interview/Offer: A final discussion, potentially with a senior leader, to confirm fit and extend an offer.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience in financial services, digital marketing, branding, and adaptability to different markets. Prioritize quality over quantity.

• Highlight Process & Rationale: For each project, explain the brief, your creative process, the challenges you faced, the solutions you developed, and the outcomes or impact achieved. Use storytelling to convey your thought process.

• Demonstrate Technical Skills: Clearly show your proficiency with Adobe Creative Suite, Figma, and any motion/video tools used. Include examples of how you've applied typography, layout, and brand systems effectively.

• Showcase Chinese Language Skills: If possible, include projects that demonstrate your ability to design for Chinese-speaking audiences, including any localization or cultural adaptation considerations.

• Quantify Impact: Whenever possible, include metrics or results that demonstrate the success of your designs (e.g., increased engagement, conversion rates, brand recall).

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and constraints. Ask clarifying questions.

• Focus on Strategic Thinking: Demonstrate how your design decisions align with the business goals and marketing objectives of a financial services company.

• Consider Compliance: Be mindful of regulatory considerations, even in a hypothetical scenario. Show awareness of the need for accuracy and clarity in financial communications.

• Presentation Skills: Prepare to present your solution clearly and concisely, articulating your design choices and rationale effectively.

📝 Enhancement Note: The emphasis on "leading and elevating visual communications" and "shaping regional creative output" indicates this role is more than just execution; it involves strategic input and creative direction, paving the way for leadership opportunities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator (vector graphics, logos, illustrations), Photoshop (image editing, digital assets), and InDesign (layout, print collateral, presentations).

• Prototyping & Digital Design: High proficiency in Figma for UI/UX design, collaborative workflows, and interactive prototyping. Experience with Canva for rapid design creation and template management.

• Motion Graphics & Video (Plus): Familiarity or proficiency with After Effects for animation, motion graphics, or video editing tools is a significant advantage, given the mention of motion assets.

Analytics & Reporting:

CRM & Automation:

• Understanding of how design assets are deployed through marketing automation platforms (e.g., HubSpot, Marketo) or CRM systems (e.g., Salesforce) is helpful for ensuring asset compatibility and effective delivery to target audiences.

📝 Enhancement Note: The inclusion of both professional-grade tools (Adobe Suite, Figma) and more accessible platforms (Canva) suggests a need for versatility, catering to different project needs and turnaround times, from high-polish campaigns to quick social media updates.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on empowering clients and helping them achieve financial independence, reflected in clear, trustworthy, and engaging communications.

• Integrity & Compliance: Upholding the highest standards of ethical conduct and adherence to regulatory requirements in all marketing and design activities.

• Innovation & Agility: Embracing new technologies and creative approaches to stay ahead in the fast-paced fintech industry, while being able to adapt quickly to market changes.

• Collaboration & Empowerment: Fostering a supportive team environment where individuals are empowered to take initiative, contribute ideas, and achieve their "Freedom to Succeed."

• Excellence & Precision: A commitment to delivering high-quality work with meticulous attention to detail, especially critical in financial communications.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with marketing, product development, trading, and compliance teams to ensure creative output is aligned with business objectives and regulatory standards.

• Feedback-Driven: An open culture for constructive feedback, both giving and receiving, to continuously improve creative work and processes.

• Global-Local Synergy: A collaborative approach to balancing global brand consistency with the specific needs and cultural nuances of the Asia-Pacific markets.

• Partnership with Agencies: Effective collaboration with external design agencies or regional partners, providing clear direction and constructive critique to achieve desired outcomes.

📝 Enhancement Note: The company values "Freedom to Succeed" for both clients and employees. This suggests a culture that encourages autonomy, growth, and a proactive approach to achieving goals within a supportive framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Regulatory Landscapes: The primary challenge is creating visually engaging content that strictly adheres to complex and evolving financial regulations across different Asia-Pacific markets.

• Balancing Global Brand with Local Nuance: Effectively adapting global brand guidelines to resonate with diverse cultural preferences and languages within the Asia region without diluting brand consistency.

• Fast-Paced Environment: Keeping up with the rapid pace of the fintech industry, supporting frequent campaign launches, and managing multiple projects with tight deadlines.

• Translating Complex Concepts: Simplifying intricate financial trading concepts into easily understandable and compelling visual narratives for a broad audience.

Learning & Development Opportunities:

• Specialized Financial Design: Deepen expertise in designing for regulated industries, understanding specific compliance requirements and effective communication strategies for financial products.

• Cross-Cultural Design Expertise: Enhance skills in localization and cross-cultural design, becoming a go-to resource for understanding and designing for diverse Asian markets.

• Motion Graphics & Digital Storytelling: Develop advanced skills in motion graphics, animation, and digital storytelling to create more dynamic and engaging content.

• Design System Development: Contribute to or lead the development and implementation of sophisticated design systems that enhance brand consistency and efficiency across the organization.

• Leadership & Mentorship: Gain experience in leading creative projects, mentoring junior designers or agency partners, and contributing to broader creative strategy.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only creative but also strategic, detail-oriented, and adept at navigating complex requirements. The growth opportunities point towards specialization and leadership within the creative operations of a global fintech firm.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex financial concept into a simple, engaging visual. What was your process, and what was the outcome?" (Prepares for demonstrating problem-solving and communication skills.)

• "How do you ensure brand consistency across diverse regional markets while also adapting to local cultural nuances and languages?" (Tests understanding of global vs. local strategy and cultural sensitivity.)

• "Walk us through your process for managing multiple design projects with competing deadlines and stakeholder priorities, especially in a regulated industry." (Assesses project management, prioritization, and stakeholder management skills.)

Company & Culture Questions:

• "What interests you about Exinity's mission of 'Freedom to Succeed,' and how do you see your design work contributing to that?" (Assesses alignment with company values and strategic thinking.)

• "How would you approach collaborating with our compliance team to ensure all marketing materials are accurate and compliant?" (Probes understanding of the regulated environment and collaboration style.)

Portfolio Presentation Strategy:

• Tell a Story: Structure your portfolio presentation around key projects, not just showing the final assets but explaining the journey: the challenge, your approach, the solutions, and the results.

• Highlight Impact: For each project, quantify success where possible. Use metrics like increased engagement, conversion rates, or positive feedback.

• Showcase Technical Prowess: Clearly demonstrate your mastery of the required software (Adobe Suite, Figma). If motion/video is included, ensure it's showcased effectively.

• Emphasize Localization: If you have examples of designing for Chinese-speaking or other Asian markets, highlight these to demonstrate your understanding of cultural adaptation.

• Be Prepared for Design Challenges: Practice solving a hypothetical design problem quickly, articulating your thought process and rationale clearly.

📝 Enhancement Note: Preparing for questions that probe your understanding of the financial services industry and regulatory compliance is crucial. Demonstrating strategic thinking beyond just aesthetic execution will be key for this senior role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on SmartRecruiters.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best highlight your experience in financial services marketing, digital design, branding, and your ability to work with Chinese language content. Ensure clear case studies explaining your process and impact.

• Tailor Your Resume: Emphasize your 6-8+ years of experience, proficiency in Adobe Creative Suite, Figma, and your fluency in English and Chinese. Highlight any experience in regulated industries or with international markets.

• Prepare Your Presentation: Practice presenting your portfolio. Be ready to articulate your design decisions, creative process, and how your work has driven business results, especially in a financial context.

• Research Exinity: Understand their brand, mission ("Freedom to Succeed"), target audience, and their presence in the Asia-Pacific market. Prepare thoughtful questions about the role, team, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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