Regional Senior Graphic Designer

📍 Job Overview

Job Title: Regional Senior Graphic Designer

Company: Intrepid Asia

Location: MENARA PRIMA Lantai 22, Unit A&L Jl. DR. Ide Anak Agung Gde Agung Blok 6.2 Kawasan Mega Kuningan Jakarta, Jawa, Indonesia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-04

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the visual conceptualization and execution of social commerce initiatives across key SEA marketplaces and social platforms.

• Engineer scalable, modular design systems optimized for cross-platform deployment on TikTok, Instagram, and YouTube, ensuring strict adherence to interface safe zones and product tagging requirements.

• Establish and evolve the brand’s visual identity, providing strategic creative direction and mentorship to the design team to ensure cohesive execution.

• Synthesize complex creative briefs into actionable design specifications in partnership with strategy and copywriting teams.

• Enforce rigorous quality assurance standards, performing meticulous reviews to ensure technical precision and aesthetic excellence across all deliverables.

📝 Enhancement Note: This role is positioned as a senior contributor within the Digital Marketing team, focusing heavily on visual strategy and execution for social commerce. The emphasis on "scalable, modular design systems" and "cross-platform deployment" indicates a need for a designer who can think systematically and optimize for efficiency in a fast-paced, multi-channel environment. The "hybrid" work status suggests a blend of remote and in-office work, likely requiring some on-site presence for team collaboration and potentially on-set production.

📈 Primary Responsibilities

• Lead the visual conceptualization phase by developing comprehensive style proposals, sketches, and high-fidelity mockups for social commerce initiatives.

• Engineer scalable, modular design systems optimized for cross-platform deployment on TikTok, Instagram, and YouTube, ensuring strict adherence to interface safe zones and product tagging requirements.

• Establish and evolve the brand’s visual identity while providing strategic creative direction and mentorship to the design team to ensure cohesive execution.

• Synthesize complex creative briefs into actionable design specifications in partnership with strategy and copywriting teams.

• Enforce rigorous quality assurance standards, performing meticulous reviews to ensure technical precision and aesthetic excellence across all deliverables.

• Partner with the Creative Director and cross-functional stakeholders to align design outputs with client objectives, brand integrity, and performance-based conversion goals.

• Provide creative oversight during on-set production for digital and social content to guarantee the visual vision is accurately translated into the final assets.

• Streamline creative workflows through the implementation of standardized templates, organized file management, and process optimizations to maximize team efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design work, strategic creative leadership, and process improvement. The emphasis on "performance-based conversion goals" and "on-set production" indicates a need for a designer who understands the direct impact of visuals on business outcomes and can manage creative execution from concept to final delivery, including live shoots.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a Senior Graphic Designer role.

Experience: 6+ years of experience in senior or lead design roles, or as an Art Director, ideally within agencies with a strong digital or social focus. Proven hands-on shoot experience with involvement in on-set direction and visual execution. Solid understanding of full-funnel marketing, with the ability to design effectively across awareness, consideration, and conversion stages.

Required Skills:

• Visual Conceptualization: Ability to translate briefs into compelling visual concepts and proposals.

• Modular Design Systems: Expertise in creating adaptable and reusable design elements for various platforms.

• Brand Identity Development: Skill in establishing, evolving, and maintaining consistent visual brand guidelines.

• Creative Direction & Mentorship: Capacity to guide junior designers and ensure cohesive aesthetic execution.

• Quality Assurance: Meticulous attention to detail for technical precision and aesthetic excellence.

• Cross-platform Deployment: Proficiency in designing for diverse digital environments like TikTok, Instagram, and YouTube.

• Full-funnel Marketing Design: Understanding of how design impacts each stage of the customer journey (awareness, consideration, conversion).

• Hands-on Shoot Experience: Practical experience in on-set direction and visual execution for digital/social content.

• Strategic Brief Synthesis: Ability to interpret and translate complex creative briefs into clear design specifications.

Preferred Skills:

• Digital Advertising Design: Experience creating assets for paid media campaigns (Meta, Google, Programmatic).

• Social-First Execution: Deep understanding of what makes content perform on social media platforms.

• Integrated Campaign Design: Proven ability to design cohesive visual elements across multiple touchpoints.

• MarTech Familiarity: Awareness of marketing technology tools and their impact on creative delivery.

• E-commerce Design: Experience designing for online marketplaces (Shopee, Lazada).

📝 Enhancement Note: The requirements emphasize a blend of strong foundational design skills, strategic thinking, and practical execution experience in the digital and social commerce space. The "6+ years" experience and "Art Director" mention signal a leadership expectation, including mentorship and strategic input. The portfolio requirement is crucial, needing to showcase integrated campaigns and social-first executions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Integrated Campaigns: Showcase a minimum of 2-3 integrated campaigns that demonstrate a cohesive visual strategy across multiple platforms and touchpoints. Highlight your specific role and contribution.

• Digital Advertising & Social-First Executions: Include examples of banner ads, social media posts (static and motion), stories, and short-form video assets specifically designed for platforms like TikTok, Instagram, and YouTube. Emphasize how these designs meet platform best practices and client objectives.

• Brand Identity Work: Present a case study of how you developed or evolved a brand’s visual identity, including mood boards, style guides, and examples of application.

• Design Systems Examples: If possible, include examples of modular design components or a mini-design system that illustrates your ability to create scalable and consistent visual elements.

• On-Set Production Experience: If available, include a brief description or visual reference of a project where you provided on-set creative direction or oversaw visual execution.

Process Documentation:

• Workflow Optimization Case Study: Prepare a brief narrative or visual representation of a time you streamlined a creative workflow, implemented new templates, or improved file management to increase team efficiency. Quantify the impact if possible (e.g., time saved, reduced errors).

• Creative Brief Interpretation: Be ready to discuss how you approach translating complex creative briefs into actionable design tasks, perhaps through a sample brief and your proposed design direction.

• Quality Assurance Process: Be prepared to articulate your QA process for design deliverables, highlighting how you ensure technical accuracy (e.g., safe zones, file specs) and aesthetic quality.

📝 Enhancement Note: A strong portfolio is critical for this role. It needs to demonstrate not just aesthetic talent but also strategic thinking, platform-specific design expertise (especially for social commerce), and an understanding of how design impacts performance and client objectives. Documenting process improvements is also a key differentiator.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Regional Senior Graphic Designer in Jakarta, Indonesia, with 6+ years of experience, and considering the hybrid work arrangement and the company's focus on digital solutions and international brands, a competitive annual salary range would likely be between IDR 250,000,000 to IDR 450,000,000. This range accounts for the specialized skills in social commerce, art direction, and campaign integration.

Benefits:

• Competitive Compensation Package.

• Comprehensive Insurance coverage.

• Generous Leave policies.

• Formal Training programs.

• Coaching and Mentorship opportunities.

• Access to the Intrepid Academy for continuous learning.

• Opportunity to work with leading international brands.

• Exposure to state-of-the-art MarTech and advanced analytics.

Working Hours: The standard working hours are expected to be around 40 hours per week, typical for a full-time role. However, given the nature of creative projects and client demands in digital marketing, there may be flexibility and occasional requirements for extended hours to meet deadlines or support critical campaigns/productions.

📝 Enhancement Note: The salary estimation is based on a combination of role seniority, specialized skills (social commerce, art direction), location (Jakarta, a major economic hub in Indonesia), and the company's industry position (leading Ecommerce and Digital Solutions Provider). The benefits listed are directly from the provided text, emphasizing professional development and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ecommerce and Digital Solutions Provider in South East Asia. Intrepid Asia operates at the intersection of retail, digital marketing, and technology, providing end-to-end omni-channel ecommerce management, livestreaming, video production, affiliate management, full-funnel digital marketing services, and market intelligence. They are an exclusive partner of Flywheel in SEA.

Company Size: The provided data does not explicitly state company size, but the description of rapid growth, working with leading international brands, and having an "inhouse Technology" suggests a mid-sized to large organization with significant operational capacity and a global outlook. The "founding date" is also not provided, but the mention of "scale-up" implies it's an established entity that has moved beyond its startup phase while retaining agility.

Founded: Not specified in the provided data.

Team Structure:

• Digital Marketing Team: This team is described as the "engine behind data-driven growth" for brand partners. They specialize in performance marketing across marketplaces (Shopee, Lazada, TikTok) and focus on the full 360-degree customer journey.

• Cross-functional Collaboration: The role requires close partnership with strategy and copywriting teams, as well as the Creative Director and other cross-functional stakeholders. This indicates a collaborative environment where different disciplines work together to achieve client objectives.

• Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director or Head of Digital Marketing, with potential to mentor junior designers.

Methodology:

• Data-Driven Growth: The Digital Marketing Team emphasizes data-driven strategies, performance marketing, and real-time optimization.

• Omni-channel Approach: Services cover a wide range of platforms and channels, from marketplaces to social media and full-funnel digital marketing.

• Technology-Powered: State-of-the-art in-house technology (MarTech) is used to automate work, enable sophisticated campaign optimization, and provide advanced reporting.

Company Website: intrepid.asia

📝 Enhancement Note: Intrepid Asia positions itself as a sophisticated digital solutions provider with a strong regional presence in SEA. The culture is described as agile, entrepreneurial, and collaborative, emphasizing professional growth and individual initiative. The focus on data-driven results and cutting-edge technology is central to their operations.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Graphic Designer, indicating a position of significant experience and responsibility. It signifies an individual who is not only proficient in design execution but also capable of strategic creative direction, mentorship, and process improvement. This level typically involves leading projects, influencing creative outcomes, and contributing to the overall effectiveness of the design function within the marketing team.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director or a similar leadership role within the Digital Marketing department. They are expected to provide creative oversight and potentially mentor junior designers, indicating a leadership component to the role.

Operations Impact: The visual output of this role directly impacts client success by:

• Enhancing brand perception and integrity across digital channels.

• Driving engagement and conversion rates through effective social commerce visuals.

• Ensuring brand consistency and adherence to platform requirements, which affects campaign performance and avoid rejections.

• Streamlining creative processes, leading to increased team efficiency and faster campaign deployment.

Growth Opportunities:

• Leadership Development: Opportunity to take on more senior creative direction, potentially leading specific client accounts or design initiatives, and mentor junior team members.

• Skill Specialization: Deepen expertise in social commerce design, performance marketing visuals, and advanced digital platforms like TikTok, Instagram, and YouTube.

• Cross-functional Expertise: Gain a deeper understanding of full-funnel marketing, data analytics, and MarTech through close collaboration with other teams.

• Entrepreneurial Contribution: The company encourages taking initiative and contributing to the company's growth, offering pathways to influence strategy and take on new responsibilities beyond the core job description.

• Industry Exposure: Work with leading international brands and stay at the forefront of digital and social commerce trends in SEA.

📝 Enhancement Note: The role offers a clear path for advancement within a growing digital solutions company. The emphasis on "entrepreneurial initiative" and "mastering best-in-class processes" suggests that individuals who demonstrate leadership potential and a drive for continuous improvement will find ample opportunities for career progression.

🌐 Work Environment

Office Type: The job listing specifies a hybrid work arrangement. This implies a blend of remote work and in-office presence, likely at their Jakarta office located in MENARA PRIMA. The office environment is expected to be professional and collaborative, supporting team meetings, brainstorming sessions, and potentially on-set production oversight.

Office Location(s): MENARA PRIMA Lantai 22, Unit A&L Jl. DR. Ide Anak Agung Gde Agung Blok 6.2 Kawasan Mega Kuningan Jakarta, Jawa, Indonesia. This is a prime business district location in Jakarta, suggesting a well-connected and modern office space.

Workspace Context:

• Collaborative Environment: The culture emphasizes collaboration, suggesting an open and interactive workspace designed for team synergy. Expect opportunities to work closely with strategy, copywriting, and creative leadership.

• Technology-Rich: As a digital solutions provider, the workspace will likely be equipped with modern design software, hardware, and potentially advanced MarTech tools accessible to the team.

• Dynamic & Fast-Paced: Working with leading international brands and focusing on performance marketing in the rapidly evolving SEA e-commerce landscape means the environment will be dynamic, requiring adaptability and quick thinking.

Work Schedule: The role is full-time, with an estimated 40 hours per week. The hybrid arrangement offers some flexibility, but the demands of creative projects and client deadlines may require adaptability in scheduling. The company culture values work-life balance but also encourages initiative, which might mean occasional bursts of focused work.

📝 Enhancement Note: The hybrid model in a major business district office suggests a professional setting that balances flexibility with the need for in-person collaboration, particularly for creative roles that benefit from shared ideation and direct feedback.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical process for a Senior Graphic Designer role at a company like Intrepid Asia would likely include:

• Initial Screening: Resume and portfolio review by HR and the hiring manager.

• Technical Interview/Portfolio Presentation: A deep dive into the candidate's portfolio, discussing specific projects, design choices, creative process, and problem-solving approaches. This is where the candidate will articulate their experience in integrated campaigns, social-first execution, and on-set direction.

• Creative Challenge/Case Study: Candidates may be asked to complete a design exercise or present a solution to a hypothetical creative brief that reflects the company's work (e.g., social commerce campaign for a specific brand).

• Team/Cultural Fit Interview: Meeting with potential team members and leadership to assess collaboration style, communication skills, and alignment with Intrepid's values.

• Final Interview: Possibly with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize integrated campaigns, social-first executions, and examples demonstrating your ability to design for performance and conversion.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your creative process, the solutions you implemented, and the measurable results (if possible). Use visuals effectively to support your narrative.

• Highlight Social Commerce Expertise: Specifically showcase your understanding of designing for platforms like TikTok, Instagram, and YouTube, including adherence to safe zones and product tagging.

• Demonstrate Process & Mentorship: Be prepared to discuss how you streamline workflows, your QA processes, and any experience in directing or mentoring junior designers.

• Be Ready for "Why": For every design decision, be able to explain the strategic rationale behind it, linking it back to client objectives and audience engagement.

Challenge Preparation:

• Understand the Brief: Carefully analyze any creative challenge provided. Identify key objectives, target audience, and brand guidelines.

• Think Platform-Specific: Consider the nuances of designing for social media platforms. What works on TikTok might not work on Instagram.

• Focus on Impact: Frame your solutions in terms of how they will drive engagement, conversions, or brand awareness for the client.

• Articulate Your Process: Be ready to walk through your thought process, from initial concept to final execution, explaining your design choices.

• Consider Business Goals: Connect your creative output to the company's focus on data-driven growth and performance marketing.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio and their ability to articulate their strategic thinking and execution capabilities. Emphasis will be placed on understanding how design contributes to tangible business results in the e-commerce and social commerce space.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design tools is essential. This includes:

  • Adobe Creative Suite: Photoshop, Illustrator, InDesign.
  • Motion Design Tools: After Effects (for social media video assets and animations).
  • Prototyping/Wireframing Tools: Figma, Sketch, or Adobe XD for creating mockups and potentially design systems.

• Collaboration Tools: Platforms for team communication and file sharing, such as Slack, Microsoft Teams, Google Workspace, or similar.

• Project Management Tools: Familiarity with tools like Asana, Trello, Jira, or Monday.com for managing creative projects and workflows.

Analytics & Reporting:

• Platform Analytics: Understanding of performance metrics within social media platforms (TikTok, Instagram, YouTube) and e-commerce marketplaces (Shopee, Lazada).

• Reporting Tools: While not explicitly mentioned, experience with tools that aggregate data from various platforms for reporting purposes would be beneficial, potentially including Google Analytics or specialized MarTech dashboards.

CRM & Automation:

• MarTech Familiarity: While not a direct user role, an understanding of how marketing technology (MarTech) automates processes and enables sophisticated campaign optimization is valuable.

• Integration Awareness: Awareness of how design assets integrate with CRM systems or marketing automation platforms to ensure seamless campaign execution.

📝 Enhancement Note: The role requires strong technical proficiency in core design software, with a particular emphasis on tools used for digital advertising, social media content creation, and potentially motion graphics. Familiarity with collaboration and project management tools is also key for efficient workflow in a hybrid team environment.

👥 Team Culture & Values

Operations Values:

• Collaboration over Competition: The company emphasizes a supportive team environment where individuals work together to achieve common goals.

• Transparency over Politics: Open communication and honesty are valued, fostering trust and efficiency within teams.

• Willingness to Learn over Ego: A culture of continuous learning and skill development is paramount. Humility and a proactive approach to acquiring new knowledge and skills are highly regarded.

• Entrepreneurial Initiative: Employees are encouraged to take ownership, propose new ideas, and actively contribute to the company's growth beyond their core responsibilities.

• Data-Driven Approach: Decisions and strategies are informed by data, with a focus on measurable results and performance optimization.

• Efficiency & Optimization: A drive to streamline processes, improve workflows, and leverage technology to achieve better outcomes is inherent in their operations.

Collaboration Style:

• Cross-functional Integration: The design team actively collaborates with strategy, copywriting, and creative directors to ensure cohesive and effective campaign execution.

• Feedback Exchange: An environment that encourages constructive feedback to improve creative outputs and processes.

• Knowledge Sharing: Team members are expected to share insights, best practices, and learnings to elevate the collective skill set of the team.

• Agile & Responsive: The company's "scale-up" nature means the collaboration style is likely agile, adapting quickly to client needs and market changes.

📝 Enhancement Note: Intrepid Asia fosters a culture that is both professional and people-centric, prioritizing growth, collaboration, and a proactive, results-oriented mindset. The values are deeply integrated into daily work, encouraging employees to be both skilled contributors and entrepreneurial team players.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Digital Landscape: Staying ahead of constant changes in social media algorithms, platform features, and digital marketing trends requires continuous learning and adaptation.

• Balancing Creative Vision with Performance Metrics: Effectively translating client brand objectives and creative briefs into visuals that also drive measurable performance (conversions, engagement) can be demanding.

• Cross-Platform Optimization: Designing for diverse platforms like TikTok, Instagram, and YouTube, each with unique formats, audiences, and best practices, requires specialized knowledge and adaptability.

• On-Set Production Management: Ensuring the visual integrity of content during live shoots, often under tight deadlines and logistical constraints, presents a unique challenge.

• Mentorship and Leadership: Effectively guiding and developing junior designers while managing personal workload requires strong leadership and communication skills.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in social commerce design, performance marketing visuals, and the use of advanced MarTech tools.

• Industry Conference & Certification Participation: Potential opportunities to attend relevant industry events or pursue certifications to enhance skills and knowledge.

• Operations Mentorship & Leadership: Receive guidance from senior creative leaders and gain practical experience in leading projects and mentoring junior designers.

• Exposure to Cutting-Edge Technology: Work with and learn from Intrepid's proprietary MarTech stack and advanced analytics capabilities.

• Entrepreneurial Project Involvement: Take on new initiatives and contribute to the strategic direction of the company, fostering a sense of ownership and broader business understanding.

📝 Enhancement Note: The challenges are inherent to working in a dynamic digital marketing environment. The company actively supports growth by providing opportunities to tackle these challenges as learning experiences, backed by strong internal development programs and exposure to advanced tools and strategies.

💡 Interview Preparation

Strategy Questions:

• Creative Strategy & Methodology: "Describe a time you translated a complex creative brief for a social commerce campaign into a unique visual concept. What was your process, and how did you ensure it aligned with performance goals?" (Prepare to discuss your approach to brief interpretation, concept development, and linking visuals to measurable outcomes.)

• Collaboration & Stakeholder Management: "How do you collaborate with strategy and copywriting teams to ensure integrated campaign messaging and visual consistency? Provide an example of a successful cross-functional project." (Be ready to share experiences in teamwork, stakeholder alignment, and managing feedback loops.)

• Problem-Solving & Efficiency: "Walk me through a situation where you streamlined a creative workflow or implemented a new design process to improve efficiency. What was the outcome?" (Prepare a case study demonstrating your ability to optimize processes and deliver results.)

Company & Culture Questions:

• Company Operations Culture: "What interests you most about Intrepid Asia's approach to digital marketing and social commerce? How do you see your skills contributing to our data-driven growth model?" (Research Intrepid's services, client portfolio, and market position. Connect your experience to their stated values of data-driven growth and entrepreneurial initiative.)

• Operations Team Dynamics: "Describe your ideal team environment. How do you contribute to a collaborative and transparent team culture?" (Reflect on Intrepid's emphasis on collaboration, transparency, and willingness to learn.)

• Operations Impact Measurement: "How do you measure the success of your design work beyond aesthetics, particularly in relation to campaign performance?" (Prepare to discuss how you track and report on the impact of your visuals on engagement, conversion rates, and other key performance indicators.)

Portfolio Presentation Strategy:

• Storytelling with Data: For each project, clearly outline the brief, your role, the challenge, your creative solution, and the measurable results. Use specific metrics where possible to demonstrate impact.

• Highlight Social Commerce & Platform Nuances: Emphasize your understanding of designing for TikTok, Instagram, and YouTube, detailing how your designs were optimized for each platform and its specific requirements (e.g., safe zones, aspect ratios).

• Showcase Process & Scalability: Demonstrate your ability to create modular design systems and streamline workflows. Discuss how you ensure quality and consistency across multiple deliverables.

• Articulate Strategic Rationale: Be prepared to explain the "why" behind every design decision, linking it back to client goals, brand strategy, and audience engagement.

• Engage and Interact: Present your portfolio in an engaging manner. Be ready to answer questions thoughtfully and discuss your creative process in detail.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic design thinking, a deep understanding of social commerce, proficiency in relevant tools, and a strong fit with Intrepid Asia's collaborative and entrepreneurial culture. Your portfolio is your primary tool to showcase these capabilities.

📌 Application Steps

To apply for this Regional Senior Graphic Designer position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Ensure your portfolio is tailored to showcase integrated campaigns, social-first executions, and any experience with performance-driven design relevant to e-commerce and social commerce.

• Resume Optimization: Highlight your 6+ years of experience, Art Director or lead design roles, hands-on shoot experience, and skills in visual conceptualization, design systems, and cross-platform deployment. Quantify achievements where possible.

• Interview Preparation: Practice articulating your creative process, strategic rationale, and impact measurement for past projects, especially those involving social media and performance marketing. Be ready to discuss your approach to mentorship and workflow optimization.

• Company Research: Thoroughly research Intrepid Asia's services, client base, and company culture. Understand their position as an Ecommerce and Digital Solutions Provider in SEA and how your skills can contribute to their data-driven growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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