Senior Content Designer, Email Strategy Contract – Wearables (6061)

📍 Job Overview

Job Title: Senior Content Designer, Email Strategy (Contract) – Wearables

Company: itD Tech

Location: Arizona, United States

Job Type: Contract (Full-time)

Category: Marketing Operations / CRM Strategy / Content Strategy

Date Posted: February 12, 2026

Experience Level: 5-10 years (Mid-Senior Level)

Remote Status: Remote Solely

🚀 Role Summary

• Lead the strategic evolution of a high-impact B2C lifecycle email program for Wearables Growth, focusing on awareness, retention, and resurrection efforts.

• Drive content strategy, experimentation, and governance to build a scalable, user-centered email system.

• Optimize high-scale email programs through rigorous experimentation, structured playbooks, and cross-functional execution.

• Translate complex lifecycle strategies into clear, build-ready technical requirements for engineering and other cross-functional teams.

• Develop and formalize a comprehensive Wearables Growth Email Playbook to standardize processes and improve iteration speed.

📝 Enhancement Note: This role is crucial for optimizing customer engagement through email marketing for a consumer hardware product (Wearables). The focus is on strategic design, data-driven experimentation, and operationalizing processes for a large-scale B2C audience. The "Contract" designation suggests a project-based engagement, likely with a defined scope and duration, but the "full-time" employment type implies a commitment akin to a permanent role in terms of hours and intensity.

📈 Primary Responsibilities

• Spearhead lifecycle email optimization across awareness, retention, and resurrection journeys, enhancing targeting, sequencing, cadence, and overall content performance.

• Design and execute 5-6 structured, hypothesis-driven experiments per cycle, focusing on areas like positioning, personalization, segmentation, cadence, and creative systems.

• Define clear hypotheses, success metrics, and operational guardrails for all email marketing experiments.

• Enhance modular email systems, including subject lines, preheaders, body frameworks, and CTA patterns, to boost iteration speed, scalability, and content quality.

• Develop, document, and formalize a Wearables Growth Email Playbook, encompassing lifecycle principles, experimentation standards, decision frameworks, QA checklists, and measurement guidelines.

• Establish and enforce governance guardrails for critical email program elements such as targeting logic, suppression rules, frequency caps, quality standards, and approval workflows.

• Reassess the effectiveness of the current onboarding lifecycle strategy, recommending redesign, consolidation, or deprecation based on performance insights and growth objectives.

• Translate defined lifecycle strategies into precise, build-ready requirements for Engineering teams, including trigger definitions, audience segmentation logic, dynamic content rules, fallback mechanisms, and comprehensive QA cases.

• Foster strong cross-functional partnerships with Product Management, Growth Marketing, Data Science/Analytics, Engineering, Legal/Privacy, and UX/UI Design teams to ensure messaging alignment with business goals and technical constraints.

• Participate in internal practice community meetings and contribute to industry thought leadership and client case studies for the itD Digital Transformation practice.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on content design and optimization, and operational process development. The emphasis on experimentation, playbooks, and governance points to a need for a highly organized and analytical individual who can drive measurable results and build scalable systems.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of demonstrated experience leading and optimizing B2C lifecycle email/CRM programs at scale, covering the entire customer journey from awareness through retention and win-back (resurrection).

• Proven track record in developing and executing structured, hypothesis-driven experimentation programs for email marketing, with a strong emphasis on documenting results and readouts.

Required Skills:

• Exceptional writing, editing, and content design skills specifically focused on driving conversion, engagement, and clarity in B2C communications.

• Deep understanding and practical application of lifecycle marketing strategy, including advanced segmentation, journey design, trigger-based automation, suppression logic, and cadence planning.

• Strong cross-functional leadership capabilities, with proven success in managing stakeholders across diverse teams (Product, Engineering, Data, Design, Legal).

• Ability to meticulously translate high-level strategy into detailed technical specifications and comprehensive QA requirements for development teams.

• Proficiency in Figma for content structuring, module development, design collaboration, and prototype creation.

Preferred Skills:

• Familiarity with incremental measurement methodologies, such as holdouts, lift analysis, and evaluating novelty effects in campaign performance.

• Experience supporting consumer hardware ecosystems or developing multi-device communication strategies.

• Knowledge of accessibility (WCAG) and localization best practices as applied to email design and content.

• Understanding of email deliverability principles, including reputation management, frequency discipline, spam/unsubscribe guardrails, and sunset policies.

• Experience with A/B testing frameworks and optimization techniques in a high-volume email environment.

📝 Enhancement Note: The requirements emphasize a hands-on approach to content design and strategy, combined with the analytical rigor needed for experimentation and optimization. Proficiency in Figma is a specific technical requirement, indicating a need for visual and structural design capabilities within the content. The preferred skills point towards a candidate who can think holistically about email program health and scalability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase at least 2-3 detailed case studies demonstrating successful lifecycle email program optimization. Each case study should clearly outline the challenge, your strategic approach, the experiments conducted, key metrics (e.g., open rates, click-through rates, conversion rates, retention lift), and the quantifiable business impact (e.g., revenue generated, retention improvement, cost savings).

• Experimentation Design: Include examples of documented experiment plans, detailing hypotheses, target segments, control/variant logic, and success metrics. Highlight how you analyzed experiment results and iterated based on learnings.

• Content Examples: Provide a diverse range of email content examples (subject lines, body copy, CTAs) that illustrate your ability to write for conversion, engagement, and clarity across different lifecycle stages (awareness, onboarding, engagement, retention, win-back).

• System Design/Playbook Elements: If possible, include sanitized examples or descriptions of modular content systems, email frameworks, or elements of a content playbook you’ve developed, demonstrating your approach to scalability and efficiency.

Process Documentation:

• Demonstrate experience in creating clear, actionable process documentation for email marketing workflows. This includes:
  • Workflow Design: Examples of mapping out customer journeys and email sequences with defined triggers, logic, and content touchpoints.
  • Implementation Standards: Documented guidelines for content creation, QA processes, and deployment procedures.
  • Measurement Frameworks: Clearly defined metrics, reporting structures, and analysis methodologies for evaluating campaign and program performance.

📝 Enhancement Note: For this role, a strong portfolio is critical. It needs to go beyond just showing content examples; it must demonstrate strategic thinking, experimental design, analytical rigor, and the ability to operationalize processes for scale. Candidates should be prepared to walk through their portfolio and articulate the "why" and "how" behind their work.

💵 Compensation & Benefits

Salary Range:

Benefits (Provided by itD Tech as per job description):

• Comprehensive medical benefits

• 401k plan

Working Hours:

• Typically 40 hours per week, aligning with standard full-time contract engagement. Flexibility may be offered, but core business hours for collaboration with US-based teams are expected.

📝 Enhancement Note: The salary range is an estimate for a contract role. The actual compensation will depend on the candidate's experience, specific skills, and negotiation. The provided benefits are standard for contract employees of itD Tech.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consulting & Software Development (Specifically Digital Transformation)

Company Size: The description mentions "part of a new generation of consulting and software development company" and "Our structure rejects any strong hierarchy," suggesting a modern, potentially mid-sized to large firm that values agility and employee empowerment. The "global community" aspect implies a significant reach.

Founded: Not specified, but described as a "new generation" firm.

Team Structure:

• Operations Team: This role is within the "Wearables Growth" domain, likely reporting into a Marketing or Growth leadership function. The candidate will also be part of an "itD practice team" for Digital Experience, indicating a matrixed structure where consultants belong to both client-facing project teams and internal practice groups.

• Reporting: The candidate will likely report to a Director or VP of Growth/Marketing for the client engagement, and potentially have a dotted line to a practice lead within itD Tech.

• Cross-functional Collaboration: High degree of collaboration expected with Product, Growth, Data Science, Engineering, Legal, and Design teams at the client company, as well as internal itD Tech teams for thought leadership and career development.

Methodology:

• Data-Driven Decisions: The role emphasizes hypothesis-driven experimentation and performance insights, indicating a strong reliance on data for strategy and optimization.

• Agile & Iterative: The focus on improving modular systems, iteration speed, and structured experiments suggests an agile approach to email program development and optimization.

• Process Standardization: Development of a "Playbook" and "governance guardrails" points to a commitment to creating repeatable, scalable, and high-quality processes.

Company Website: https://itdtech.com/careers

📝 Enhancement Note: itD Tech presents itself as an agile, modern consulting firm that values diversity, innovation, and employee empowerment. The hybrid structure (client-facing project team + internal practice group) is common in consulting and offers opportunities for internal networking and development.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor (IC) / Specialist. This role is a Senior Content Designer focused on a specific, high-impact area (Email Strategy for Wearables Growth). It requires deep expertise in a niche but critical marketing function.

Reporting Structure: The candidate will report to a client-side manager within the Wearables Growth team, likely a Director or Senior Manager. They will also be part of an internal itD Tech practice group, potentially reporting to a practice lead for career development and internal contributions.

Operations Impact: This role has direct revenue-impacting responsibilities. By optimizing the lifecycle email program, the candidate will influence customer acquisition, retention, and lifetime value for the Wearables product line. Success in this role will be measured by tangible growth metrics.

Growth Opportunities:

• Skill Specialization: Deepen expertise in advanced CRM strategies, experimentation methodologies, and B2C hardware marketing.

• Process Development: Gain experience in creating and formalizing operational playbooks and governance frameworks that can be leveraged across future projects.

• Client Impact: Contribute significantly to the success of a major client's product line, building a strong portfolio of high-impact work.

• Internal Contribution: Opportunity to contribute to itD Tech's practice development, thought leadership, and potentially mentor junior team members.

• Career Fast-Track: The job description explicitly mentions "Work with leadership on career fast-track opportunities," suggesting clear paths for advancement within itD Tech for successful contractors.

📝 Enhancement Note: This Senior IC role offers significant ownership and impact. Growth opportunities are twofold: deepening specialized skills within the client engagement and contributing to the internal growth and knowledge base of itD Tech.

🌐 Work Environment

Office Type: The role is specified as "Remote Solely," indicating a fully remote work arrangement with no requirement to attend a physical office.

Office Location(s): While the job is listed with "Arizona" as a location, the "Remote" designation means the candidate can work from any location, though they may need to align with US time zones for collaboration. itD Tech mentions a "global community" and "networking events (in person and virtual)," suggesting flexibility in work location.

Workspace Context:

• Collaboration: Expect frequent virtual collaboration via video conferencing, chat platforms, and shared document tools. The emphasis on cross-functional partnership means active participation in virtual meetings and discussions.

• Tools & Technology: Access to standard productivity tools, project management software, and specialized design/analytics platforms (Figma, potentially CRM/ESP platforms).

• Team Interaction: Regular interaction with both the client's internal teams and the itD Tech practice group, fostering a dynamic and connected remote work environment.

Work Schedule:

• Primarily a 40-hour work week. While remote, adherence to core business hours for effective collaboration with teams in different time zones (likely US-based) is expected. Some flexibility might be possible, but responsiveness during established working hours is key for a contract role.

📝 Enhancement Note: The fully remote nature of this role offers significant flexibility. However, successful remote collaboration requires strong communication skills, self-discipline, and the ability to manage one's own time effectively while remaining available for team interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely conduct an initial phone screen to assess basic qualifications, experience alignment, and cultural fit.

• Hiring Manager Interview: A deeper dive into your experience with lifecycle email strategy, experimentation, content design, and stakeholder management. Expect behavioral questions and scenario-based questions.

• Portfolio Review & Presentation: This is a critical stage. You will be asked to present a selection of your work, focusing on 2-3 key case studies that demonstrate your ability to drive growth through email strategy and experimentation. Be prepared to articulate your process, rationale, results, and learnings.

• Cross-functional/Team Interview: You may meet with key stakeholders from Product, Engineering, or Data Science to assess your ability to collaborate and translate requirements.

• Final Interview: Potentially with senior leadership to discuss overall fit, career aspirations, and confirm contract terms.

Portfolio Review Tips:

• Curate Strategically: Select case studies that directly align with the responsibilities outlined in the job description (lifecycle optimization, experimentation, content strategy, scalability).

• Quantify Impact: For each case study, clearly articulate the business problem, your solution, the specific metrics you influenced (e.g., % increase in retention, $ revenue uplift, conversion rate improvement), and the ROI.

• Showcase Process: Detail your methodology – how you designed experiments, developed content, collaborated with teams, and translated strategy into technical requirements. Use visuals (Figma mockups, journey maps) where appropriate.

• Highlight Scalability: Emphasize how your work contributes to building scalable systems and processes (e.g., modular content, playbooks, governance).

• Practice Your Narrative: Be ready to present your work concisely and engagingly, answering questions about your decision-making process and learnings.

Challenge Preparation:

• Experiment Design Challenge: Be prepared to outline how you would approach a hypothetical email experimentation scenario for a Wearables product.

• Content Strategy Scenario: You might be asked to draft sample email copy or outline a content strategy for a specific lifecycle stage (e.g., onboarding new users).

• Technical Requirements Translation: Practice explaining how you would translate a marketing objective into clear, actionable requirements for an engineering team.

📝 Enhancement Note: The interview process will heavily weigh your ability to demonstrate past success through a well-prepared portfolio and articulate your strategic and operational thinking. Focus on quantifiable results and your process for achieving them.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for content structure, module development, and design collaboration. Proficiency is explicitly required.

• Email Service Provider (ESP) / Marketing Automation Platform (MAP): While not explicitly named, expect to work with platforms like Salesforce Marketing Cloud, Braze, Iterable, Adobe Campaign, HubSpot, or similar, for campaign execution, segmentation, and automation.

• CRM: Likely Salesforce, Microsoft Dynamics, or similar, for customer data management and segmentation.

Analytics & Reporting:

• Data Visualization Tools: Tableau, Power BI, Looker, or similar, for analyzing campaign performance and presenting insights.

• Web Analytics: Google Analytics or Adobe Analytics for tracking user behavior and conversion paths originating from email.

• Spreadsheet Software: Microsoft Excel or Google Sheets for data analysis, modeling, and reporting.

CRM & Automation:

• Customer Data Platforms (CDP): Potentially used for advanced segmentation and data unification.

• Integration Tools: Understanding of how ESPs/MAPs integrate with CRMs and other marketing/sales tools is beneficial.

📝 Enhancement Note: Proficiency with Figma is a must. Familiarity with enterprise-level ESP/MAPs and CRM systems is crucial for understanding the technical implementation and data aspects of email programs.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A strong emphasis on using data to inform decisions, measure impact, and drive continuous improvement in email performance.

• Customer-Centricity: Designing email experiences that are relevant, valuable, and user-centered for the Wearables customer base.

• Collaboration & Partnership: Working effectively across diverse teams to achieve shared goals, fostering open communication and mutual respect.

• Innovation & Experimentation: A culture that encourages testing new ideas, learning from results, and pushing the boundaries of email marketing effectiveness.

• Efficiency & Scalability: Building robust processes and systems that can support high-volume campaigns and adapt to evolving business needs.

Collaboration Style:

• Proactive Communication: Expect regular check-ins, updates, and active participation in discussions to ensure alignment across teams.

• Cross-functional Integration: Seamless integration with Product, Engineering, Data Science, and Design teams to ensure cohesive strategy and execution.

• Feedback-Oriented: A culture that values constructive feedback, both giving and receiving, to refine strategies and improve outcomes.

• Documented Processes: Reliance on clear documentation (playbooks, requirement docs) to facilitate understanding and execution across teams.

📝 Enhancement Note: The company culture values a blend of strategic thinking, data-driven execution, and collaborative teamwork. As a contractor, demonstrating these values will be key to integrating successfully and making a significant impact.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume, High-Impact Program: Managing and optimizing a large-scale B2C email program for a consumer hardware product requires balancing creativity with rigorous process and data analysis.

• Cross-Functional Alignment: Ensuring consistent messaging and technical implementation across multiple departments (Product, Eng, Legal, Design) can be complex.

• Experimentation Rigor: Designing and executing meaningful experiments that yield statistically significant and actionable insights in a complex ecosystem.

• Balancing Innovation and Governance: Innovating within email strategy while adhering to strict governance, privacy, and brand guidelines.

• Remote Collaboration: Maintaining strong communication and collaboration with distributed teams requires proactive effort.

Learning & Development Opportunities:

• Deep Dive into Wearables Ecosystem: Gain specialized knowledge of the consumer hardware market and its unique customer engagement challenges.

• Advanced Experimentation Techniques: Further develop expertise in A/B testing, multivariate testing, and incremental measurement methodologies.

• Process & Playbook Development: Hone skills in creating scalable operational frameworks that can be replicated and expanded.

• Cross-Functional Exposure: Work closely with diverse teams, broadening understanding of different business functions and their interdependencies.

• itD Tech Practice Development: Contribute to internal knowledge sharing, thought leadership, and potentially explore other consulting engagements or roles within itD Tech.

📝 Enhancement Note: This role presents an opportunity to tackle complex challenges in a dynamic market, with significant potential for professional growth through specialized skill development and impactful project contributions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the optimization of a B2C lifecycle email program. What was your strategy, what experiments did you run, and what were the key results?"

• "How do you approach developing a comprehensive email playbook and governance framework? What are the key components?"

• "Walk me through your process for translating a strategic marketing objective into detailed technical requirements for an engineering team."

• "How do you prioritize and design A/B tests for a large-scale email program? What metrics do you focus on?"

Company & Culture Questions:

• "What interests you about working with itD Tech and this specific contract role supporting Wearables Growth?"

• "How do you approach collaborating with cross-functional teams (Product, Engineering, Data Science, Legal) in a remote environment?"

• "Describe your experience working in a consulting or agency environment, or contributing to internal practice development."

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your career and relevant experience. Then, dive into 2-3 carefully selected case studies. For each case study:

  • Context: Briefly describe the company, the product/service, and the specific challenge you addressed.
  • Strategy: Explain your overarching approach to solving the problem.
  • Execution: Detail the specific actions you took (e.g., email design, segmentation, experimentation). Use visuals (Figma mockups, journey maps) to illustrate.
  • Results: Quantify the impact with key metrics and business outcomes.
  • Learnings: Share what you learned and how you iterated.

• Conciseness: Be mindful of time. Practice your presentation to ensure it's clear, impactful, and within the allotted timeframe.

• Data Focus: Emphasize data and metrics throughout your presentation. Be prepared to defend your choices and results.

• Tool Proficiency: Be ready to discuss your experience with Figma and other relevant tools.

📝 Enhancement Note: Prepare thoroughly for the portfolio review. This is your primary opportunity to showcase your skills and impact. Be ready to discuss your strategic thinking, execution, and results with data-backed evidence.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Greenhouse.io.

• Tailor Your Resume: Highlight experience directly related to lifecycle email strategy, B2C CRM programs, content design for conversion, hypothesis-driven experimentation, and cross-functional stakeholder management. Use keywords from the job description.

• Prepare Your Portfolio: Curate 2-3 strong case studies focusing on quantitative results and your strategic process. Ensure examples of your Figma work and experimentation plans are readily accessible.

• Practice Your Pitch: Rehearse your portfolio presentation, focusing on clear articulation of strategy, execution, results, and learnings. Be ready to answer behavioral and situational interview questions.

• Research itD Tech: Understand their consulting model, company values, and digital transformation focus. Familiarize yourself with their website and any available case studies or thought leadership content.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.