Senior Brand Designer - UK

📍 Job Overview

Job Title: Senior Brand Designer - UK

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Brand & Creative Operations / Marketing Operations

Date Posted: 2026-03-06

Experience Level: 5-10 years

Remote Status: Remote OK (UK Based)

🚀 Role Summary

• Spearhead the development and execution of brand identity and visual assets specifically tailored for the UK market, ensuring high-quality, consistent, and impactful design across all platforms.

• Drive brand consistency and evolution by adapting visual language for diverse UK audiences, including consumers, partners, and internal stakeholders, aligning with overarching business objectives.

• Collaborate closely with cross-functional teams such as marketing, content, product, and performance to deliver cohesive and effective on-brand creative solutions that support campaign goals.

• Contribute to the refinement and maintenance of brand systems, guidelines, and design libraries, identifying opportunities for workflow optimization and increased design efficiency.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer with a strong emphasis on UK market localization and brand execution. The responsibilities highlight a blend of creative leadership, hands-on design work, and strategic collaboration, indicating a need for an operations-minded individual who can manage creative output efficiently and scale brand initiatives. The "flat organization" and "high-ownership" culture suggest a need for proactive individuals who can drive projects with minimal oversight.

📈 Primary Responsibilities

• Lead the end-to-end creation of UK-focused design assets, encompassing campaigns, social media content, web visuals, product illustrations, and essential marketing collateral.

• Execute and refine BJAK's newly established UK brand identity, ensuring clarity, consistency, and a premium aesthetic across all touchpoints.

• Adapt and localize the visual language and messaging to resonate effectively with various UK audience segments, including consumers, business partners, and internal teams.

• Guarantee that all design outputs rigorously adhere to established UK brand standards and directly contribute to achieving strategic business goals.

• Partner with the Creative Manager to influence and shape the strategic direction of the UK brand and its visual identity.

• Provide design guidance, mentorship, and constructive feedback to junior designers, thereby elevating the overall creative quality and output of the design team.

• Support the continuous improvement of team-wide creative processes and standards through the implementation of best practices and shared methodologies.

• Maintain, update, and enhance UK brand guidelines, design templates, and comprehensive design systems to ensure scalability and consistency.

• Conduct rigorous quality control checks on all design outputs, ensuring meticulous attention to detail and adherence to high standards of execution.

• Proactively identify and implement opportunities to streamline workflows, optimize tooling, and enhance overall design operational efficiency.

• Stay abreast of the latest UK design trends, motion graphics principles, and emerging creative technologies to inform and innovate design strategies.

📝 Enhancement Note: The responsibilities emphasize a dual focus on creative execution and operational efficiency within brand design. This includes managing the lifecycle of design assets, ensuring brand integrity across diverse channels, and fostering a collaborative environment that drives quality and efficiency. The mention of "workflow improvement," "tooling optimization," and "design efficiency" points towards an operational aspect of the role, critical for scaling creative output in a fast-growing business.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, Fine Arts, or a related creative field is highly beneficial. Relevant certifications in design software or brand management are also a plus.

Experience: 5–8 years of progressive experience in brand design, graphic design, or visual design roles, with a demonstrable track record of successfully developing and executing brand identities. Experience within the UK market is essential.

Required Skills:

• Proven expertise in brand storytelling and visual execution, clearly demonstrated through a robust portfolio.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• High-level command of Figma for collaborative design and prototyping.

• Strong understanding of typography, layout, composition, and maintaining visual consistency.

• Ability to effectively collaborate with cross-functional teams, including marketing, product, and content.

• Experience in mentoring or guiding junior design talent.

Preferred Skills:

• Experience in creating visuals for performance marketing campaigns and commercial advertising.

• Familiarity with motion graphics tools such as Adobe After Effects or Premiere Pro.

• Experience developing and utilizing design systems, brand libraries, and scalable templates.

• Interest or proficiency in leveraging AI tools for design ideation and production workflows.

• Skills in basic VFX, sound editing, or other related multimedia production.

📝 Enhancement Note: The requirements highlight a senior-level designer with both strong creative capabilities and the operational acumen to manage brand systems and mentor others. The emphasis on specific tools like Figma and Adobe Creative Suite, alongside preferred skills in motion graphics and AI tools, indicates a need for a technically adept designer who can adapt to evolving creative technologies and workflows. The requirement for UK market experience is crucial for localized brand relevance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-8 years of brand and visual design experience, with a significant portion dedicated to UK-market specific projects.

• Clear demonstration of brand storytelling capabilities, illustrating how visual design was used to convey brand messages and achieve business objectives.

• Evidence of strong execution excellence, presenting polished and high-quality design outputs across various mediums (digital, print, social, web).

• Case studies that detail the design process, from initial brief and concept development through to final execution and impact, emphasizing problem-solving and strategic thinking.

Process Documentation:

• Examples of refined design workflows, showcasing how projects were managed from inception to completion, including collaboration touchpoints.

• Documentation of how brand guidelines and design systems were maintained, updated, or implemented to ensure consistency and scalability.

• Evidence of process improvements or efficiency gains identified and implemented within design projects or team workflows.

• Case studies that highlight the use of specific design tools (Adobe Creative Suite, Figma, motion tools) and how they were leveraged to enhance the design process or output quality.

📝 Enhancement Note: Given the senior nature of the role and the emphasis on execution and brand evolution, a portfolio is critical. The requirements suggest a need to showcase not just aesthetic output but also strategic thinking, process management, and an understanding of how design contributes to business goals and operational efficiency within a specific market context.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum. This range is competitive for a Senior Brand Designer role in the UK, considering the experience level and the remote work flexibility offered.

Benefits:

• Competitive base salary within the specified range, commensurate with experience and qualifications.

• Remote work flexibility, allowing for a UK-based work arrangement.

• Opportunity to play a key role in shaping a new UK brand from its inception.

• High-ownership, execution-driven creative environment fostering professional autonomy.

• Close collaboration with leadership and cross-functional UK teams, offering significant impact.

• Clear growth path within a fast-scaling UK business, supporting career progression.

• Flat team structure promoting direct contribution and visibility.

• Competitive compensation package reflecting the value of the role and candidate expertise.

Working Hours: Approximately 40 hours per week. While remote, standard UK business hours are expected to facilitate collaboration with UK-based teams and stakeholders. Flexibility may be offered, but core availability during business hours is essential for effective team integration and project management.

📝 Enhancement Note: The salary range provided is a good starting point for a Senior Brand Designer in the UK with 5-8 years of experience, particularly for a remote role in a growing company. The benefits highlight key aspects attractive to senior creative professionals, such as impact, growth, and autonomy. The standard working hours are typical for full-time roles, with an emphasis on collaborative availability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / InsurTech (Insurance Platform Development). BJAK operates in the rapidly evolving digital insurance sector, leveraging technology to streamline and enhance the insurance application process. This industry context implies a need for innovative, user-centric design that can simplify complex offerings.

Company Size: The description mentions a "flat organization" and a "lean, high-output team," suggesting a mid-sized to growing company where individual contributions are highly visible and impactful. This environment typically fosters agility and direct collaboration.

Founded: While the founding date isn't specified, BJAK has successfully developed the first and leading insurance platform in Southeast Asia, serving over 8 million users. This indicates a proven track record and a strategic expansion into new markets like the UK.

Team Structure:

• The design team is described as "lean" and "high-output," likely comprising a Creative Manager, this Senior Brand Designer, and potentially junior designers or specialists.

• Reporting structure is "very flat," with direct collaboration expected across all levels. The Senior Brand Designer will likely report to a Creative Manager or Head of Marketing/Creative.

Methodology:

• Data Analysis and Insights: While not explicitly stated for design, the company's mission to create "successful businesses" and "efficiency" suggests a data-informed approach. Design decisions likely leverage user data and performance metrics to ensure effectiveness.

• Workflow Planning and Optimization: The role explicitly calls for identifying opportunities to "improve workflows, tooling, and design efficiency," indicating a conscious effort to optimize creative processes.

• Automation and Efficiency Practices: The mention of "emerging use cases as applications become increasingly integrated with AI" and "leveraging AI tools for design ideation and production" points towards an embrace of efficiency-enhancing technologies.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's culture is characterized by high ownership, speed, and a focus on execution. The company's success in Southeast Asia provides a strong foundation, and the expansion into the UK signifies a growth-oriented mindset. The flat structure and lean team dynamics mean this role requires an individual who is proactive, hands-on, and comfortable working with agility.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Senior individual contributor position within the Brand Design function. It requires not only advanced design skills but also the ability to influence brand direction, mentor junior staff, and contribute to process optimization – elements that extend beyond pure creative execution into operational management of creative output.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Manager or a similar leadership role within the UK creative or marketing function. Direct collaboration with peers in marketing, product, and performance teams is expected, fostering a cross-functional operational rhythm.

Operations Impact: The Senior Brand Designer's impact is crucial for establishing and scaling BJAK's brand presence in the UK market. By creating compelling visual assets and maintaining brand consistency, they directly influence brand perception, customer acquisition, and marketing campaign effectiveness, all of which are key operational drivers for business growth.

Growth Opportunities:

• Brand Strategy Leadership: Opportunity to grow into a lead brand strategist role, taking greater ownership of the UK brand's long-term vision and execution.

• Creative Team Development: Potential to build and lead a UK-based design team as the company scales, focusing on talent development and operational excellence in creative production.

• Cross-Functional Expertise: Develop a deeper understanding of marketing operations, product integration, and performance analytics through close collaboration, potentially leading to roles in broader GTM operations.

• Specialization in Emerging Tech: Gain experience in leveraging AI tools for design, positioning for future roles in creative technology and innovation.

📝 Enhancement Note: The "senior" designation implies a pathway beyond individual contribution, with opportunities to influence strategy and potentially lead teams. The company's growth trajectory in the UK suggests that roles with significant operational impact and career progression will emerge.

🌐 Work Environment

Office Type: The role is advertised as "TELECOMMUTE" and "Remote OK," with a "Location Requirement" of "Based in the UK." This indicates a fully remote working arrangement within the United Kingdom.

Office Location(s): While the role is remote, the company has a presence in the UK, likely with a registered office or team members working from various locations across the country. Specific office hubs are not detailed, but the remote nature suggests flexibility in where UK-based employees are located.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on "close collaboration" with UK marketing, content, and product teams necessitates a proactive approach to virtual teamwork, utilizing communication tools effectively.

• Operations Tools and Technology: Access to and proficient use of digital collaboration platforms (e.g., Slack, Zoom), project management tools (e.g., Asana, Jira), and the specified design software (Adobe Creative Suite, Figma) are fundamental.

• Operations Team Interaction: Regular virtual meetings, design critiques, and feedback sessions will be integral to maintaining team cohesion and ensuring alignment on brand strategy and project execution.

Work Schedule: Flexible remote work schedule within UK business hours is implied to facilitate collaboration. The focus on "high-output" and "execution-driven" suggests that efficiency and task completion within the 40-hour work week are prioritized.

📝 Enhancement Note: The remote nature of the role requires a self-disciplined individual who can maintain productivity and collaboration without a physical office. The company's focus on efficiency and execution suggests that remote work is well-supported with appropriate digital tools and communication protocols.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio link to assess experience and suitability for a Senior Brand Designer role in the UK.

• Portfolio Review & Creative Challenge: Expect a deep dive into your portfolio to discuss your brand storytelling, execution excellence, and process. A practical design challenge, potentially focused on UK market adaptation or evolving a specific brand element, may be assigned.

• Cross-Functional Interviews: Interviews with key stakeholders from UK marketing, content, and product teams to assess collaboration skills, understanding of GTM strategies, and ability to translate business needs into design solutions.

• Cultural Fit & Leadership Interview: A discussion with leadership (e.g., Creative Manager, Head of Marketing) to evaluate alignment with BJAK's high-ownership, execution-driven culture, and potential for growth.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase brand identity development, UK market relevance, and visual execution. Prioritize projects that demonstrate problem-solving and strategic thinking.

• Tell the Story: For each project, clearly articulate the brief, your role, the design process, challenges faced, solutions implemented, and the measurable impact or outcome. Use visuals effectively to support your narrative.

• Highlight Process & Tools: Be prepared to discuss your workflow, how you utilized Figma and Adobe Creative Suite, and any experience with motion graphics or AI tools that enhanced your output.

• Showcase UK Relevance: Emphasize any projects specifically tailored for the UK market, demonstrating your understanding of local aesthetics, cultural nuances, and consumer behavior.

• Demonstrate Impact: Where possible, quantify the success of your designs (e.g., increased engagement, improved conversion rates, brand perception shifts).

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge provided. Identify the core objective, target audience (UK-specific), and key deliverables.

• Research BJAK's Brand: Familiarize yourself with BJAK's existing (Southeast Asia) brand and research current UK design trends in the InsurTech or broader financial services sector.

• Focus on Process: Outline your approach, including research, ideation, sketching, digital execution, and refinement. Be ready to explain your rationale behind design choices.

• Prepare for Critique: Be open to feedback and demonstrate a collaborative mindset when discussing your design solutions.

📝 Enhancement Note: The interview process is structured to assess not only design skills but also operational capabilities, strategic thinking, and cultural fit. A strong, well-documented portfolio that highlights process and impact is essential for this senior role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for comprehensive graphic design, photo editing, and layout tasks (Photoshop, Illustrator, InDesign). Proficiency is a core requirement.

• Figma: Critical for collaborative design, prototyping, and maintaining design systems. High-level expertise is expected.

• Motion Tools (Preferred): Adobe After Effects, Premiere Pro for creating dynamic visual content, animations, and video assets.

Analytics & Reporting:

CRM & Automation:

Integration & Collaboration Tools:

• Communication Platforms: Slack, Microsoft Teams for daily team communication and collaboration.

• Project Management Tools: Asana, Jira, Trello, or similar for task management, workflow tracking, and project oversight.

• Cloud Storage/Asset Management: Google Drive, Dropbox, or DAM systems for storing and sharing design assets.

📝 Enhancement Note: The technology stack is heavily focused on creative production tools. Proficiency in Adobe Creative Suite and Figma is non-negotiable for this role. Experience with motion graphics tools is a significant plus, reflecting the need for dynamic visual content. Awareness of how design integrates with broader marketing and analytics platforms is also valuable.

👥 Team Culture & Values

Operations Values:

• Clarity: Emphasizing clear communication, precise design execution, and straightforward problem-solving.

• Execution: A strong focus on getting things done efficiently and effectively, prioritizing delivery and impact.

• Iteration: Embracing a continuous improvement mindset, where feedback is used to refine designs and processes.

• Ownership: Encouraging individuals to take full responsibility for their projects and contribute proactively to company goals.

• Speed: Operating in a fast-paced environment where agility and quick decision-making are valued.

Collaboration Style:

• Cross-Functional Integration: The team values seamless collaboration across departments (Marketing, Content, Product, Performance). The Senior Brand Designer is expected to be a proactive partner, understanding and contributing to broader GTM objectives.

• Process Review & Feedback: A culture that encourages open feedback loops and constructive critique to enhance both creative output and operational efficiency.

• Knowledge Sharing: A lean, high-output environment implies a strong emphasis on sharing best practices, learnings, and efficient workflows to elevate the entire team's capabilities.

📝 Enhancement Note: BJAK’s culture is built around agility, accountability, and a results-oriented approach. The values translate into a work environment where proactive contribution, efficiency, and a commitment to quality are paramount for operations and creative success.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: The primary challenge is to translate a new UK brand identity into effective, localized visual assets that resonate with the target audience and differentiate BJAK in a competitive market.

• Balancing Speed and Quality: Operating in a fast-paced, execution-driven environment while maintaining meticulous attention to detail and premium brand quality requires strong time management and prioritization skills.

• Remote Collaboration Nuances: Effectively collaborating and maintaining strong creative synergy with a distributed UK team and stakeholders requires excellent communication and interpersonal skills.

• Adapting to Evolving Tech: Staying current with emerging design tools, AI integration, and motion graphics trends while delivering on core brand objectives.

Learning & Development Opportunities:

• Brand Strategy & Development: Deepen expertise in brand building and strategic design for a new market launch.

• Creative Leadership: Develop mentorship and team leadership skills through guiding junior designers and contributing to creative direction.

• Performance Marketing Design: Gain hands-on experience in designing for performance-driven campaigns, understanding conversion optimization through visual elements.

• AI in Design: Explore and implement AI tools for creative ideation and production, staying at the forefront of design technology.

📝 Enhancement Note: The challenges are inherent to a growth-stage company launching in a new market. The opportunities are framed around developing core brand strategy, leadership, and technical skills relevant to modern creative operations and GTM strategies.

💡 Interview Preparation

Strategy Questions:

• "Describe how you would approach developing visual assets for a new UK-specific campaign, considering BJAK's brand goals and target audience." (Preparation: Outline your process from brief to final asset, including research, concepting, and execution steps. Emphasize UK market considerations.)

• "How do you ensure brand consistency across diverse marketing channels and touchpoints, especially in a remote, fast-paced environment?" (Preparation: Discuss your experience with brand guidelines, design systems, and collaborative tools. Highlight your approach to quality control and stakeholder communication.)

Company & Culture Questions:

• "What excites you about BJAK's mission and its expansion into the UK market?" (Preparation: Research BJAK's business model, its impact in Southeast Asia, and the InsurTech industry in the UK.)

• "How do you embody the 'high-ownership' and 'execution-driven' culture in your work?" (Preparation: Provide specific examples of projects where you took initiative, drove results, and demonstrated accountability.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with an overview of your career and key strengths, then present 3-4 curated projects. For each project, clearly define the problem, your solution, and the outcome.

• Focus on Process and Rationale: Be ready to articulate the 'why' behind your design decisions. Explain your use of tools, your approach to iterating, and how you ensured brand alignment.

• Quantify Results: Where possible, use data and metrics to demonstrate the effectiveness of your designs, especially for performance marketing or campaign visuals.

• Tailor to the Role: Highlight projects that best demonstrate your ability to execute brand identity, work within brand systems, and adapt designs for a specific market like the UK.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also operational efficiency, strategic thinking, and a proactive, ownership-driven mindset that aligns with BJAK's culture.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight your 5-8 years of relevant experience, emphasizing UK market focus, brand identity development, and proficiency in Adobe Creative Suite and Figma. Use keywords from the job description such as "Brand Design," "Visual Execution," "Brand Guidelines," and "Design Systems."

• Curate Your Portfolio: Ensure your portfolio prominently features work showcasing brand storytelling, execution excellence, and any UK-specific projects. Be prepared to walk through your process and impact for 3-4 key pieces.

• Prepare for the Challenge: If a design challenge is provided, approach it systematically, focusing on understanding the brief, demonstrating your creative process, and aligning your solution with BJAK's brand and UK market needs.

• Research BJAK: Understand the company's mission, its success in Southeast Asia, and its strategic goals for the UK market. Prepare insights on how your design expertise can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.