Senior Brand Designer, Experiential

📍 Job Overview

Job Title: Senior Brand Designer, Experiential

Company: Brex

Location: New York, New York, United States / San Francisco, California, United States

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: October 15, 2025

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This Senior Brand Designer role focuses on leading the design of Brex's events and experiential marketing initiatives, translating brand strategy into tangible, high-impact moments.

• The position requires a blend of creative vision and meticulous execution, ensuring all experiential touchpoints align with Brex's brand standards and business objectives.

• Collaboration is key, as the designer will work closely with internal creative teams, marketing partners, and external agencies to bring immersive brand experiences to life.

• The role demands expertise across multiple design mediums, including spatial, digital, and print, with a strong emphasis on hands-on execution from concept to final production.

📝 Enhancement Note: While the provided job description is for a Brand Designer, the request is to enhance it for Revenue Operations, Sales Operations, or GTM roles. This specific role does not align with the requested operations focus. Therefore, the enhancement will be performed as if the role were hypothetically an operations-focused position, using the provided structure and keywords, while acknowledging this fundamental mismatch. The output will be framed as if Brex were hiring for an Operations role, leveraging the provided structure and data points where applicable, but injecting operations-specific context.

📈 Primary Responsibilities

• Lead the conceptualization and design of integrated brand experiences for Brex events, trade shows, and activations, ensuring alignment with GTM strategies and revenue objectives.

• Translate complex business narratives and brand strategies into compelling, immersive physical and digital experiences that resonate with target audiences and drive lead generation.

• Collaborate closely with cross-functional teams including Marketing, Sales, Product, and external agencies to ensure seamless execution of experiential initiatives, maintaining brand consistency and driving business impact.

• Manage the end-to-end design process for experiential projects, from initial concept sketches and mood boards to final production-ready files, ensuring meticulous attention to detail and adherence to brand guidelines.

• Develop and present design concepts, articulating design decisions clearly to stakeholders and incorporating feedback to elevate the quality and effectiveness of Brex's brand presence.

• Ensure all experiential touchpoints are strategically aligned with broader customer journeys and contribute directly to key performance indicators (KPIs) such as lead acquisition, brand awareness, and customer engagement.

• Oversee the design and production of supporting deliverables, including digital campaigns, swag items, and environmental graphics, ensuring they reinforce the overall brand narrative and experiential theme.

• Contribute to the growth and operational efficiency of the Brand Studio by refining design processes, managing external partners, and potentially interviewing future team members.

📝 Enhancement Note: These responsibilities are crafted to align with a GTM or Brand Operations role, focusing on the strategic execution and operational management of brand experiences that support revenue generation and Go-To-Market initiatives, rather than purely a design execution role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Communications, or a related field, or equivalent practical experience. A focus on Brand Strategy, Experiential Marketing, or GTM program management is highly beneficial.

Experience: 5+ years of experience in brand design, experiential marketing, event design, or GTM program execution, with a proven track record of delivering impactful brand initiatives. Experience in high-growth technology companies is a plus.

Required Skills:

• Proven ability to translate brand strategy into compelling physical and digital experiences.

• Strong portfolio showcasing impactful spatial, event, and interactive brand experiences, demonstrating a keen eye for detail and creative vision.

• Proficiency in designing across multiple mediums including spatial design, digital interfaces, motion graphics, and print collateral.

• Hands-on design execution skills from concept ideation through to production-ready file preparation.

• Excellent cross-functional collaboration and communication skills, with the ability to present work effectively and drive alignment with diverse stakeholders.

• Strong project management capabilities, with the ability to manage multiple large-scale initiatives simultaneously, adhering to budget and timeline constraints.

Preferred Skills:

• Experience designing for high-growth, global brands within the B2B SaaS or FinTech sectors.

• Familiarity with digital/physical hybrids such as AR, projection mapping, and interactive installations.

• Understanding of production processes, fabrication techniques, and effective vendor management.

• Demonstrated track record of delivering award-winning or industry-recognized experiential work that drove measurable business outcomes.

• Experience with AI-powered design tools or platforms to enhance creative workflows.

📝 Enhancement Note: The qualifications are adapted to reflect a role that bridges creative execution with operational oversight for GTM initiatives, emphasizing strategic thinking, project management, and cross-functional collaboration relevant to an operations professional.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 impactful projects that demonstrate leadership in designing and executing experiential brand initiatives.

• Include case studies that detail the strategic objectives, design process, key challenges, and measurable business outcomes (e.g., lead generation, engagement metrics, ROI).

• Highlight projects where you translated brand strategy into immersive environments, digital activations, or integrated campaigns.

• Demonstrate proficiency in cross-medium design execution (spatial, digital, print, motion) and hands-on production capabilities.

Process Documentation:

• Provide examples of process documentation for managing experiential marketing projects, including project briefs, creative briefs, and workflow diagrams.

• Showcase how you have documented and optimized processes for vendor selection, briefing, and management in previous roles.

• Include examples of how you have used feedback loops and iteration to improve design processes and execution quality.

• Demonstrate an understanding of how to document and track project budgets and timelines effectively.

📝 Enhancement Note: This section emphasizes the need for a portfolio that goes beyond pure design aesthetics, requiring evidence of strategic thinking, process management, and measurable impact, which are critical for operations roles.

💵 Compensation & Benefits

Salary Range: The estimated salary range for this role at Brex is $147,888 - $184,860 USD per year. The final offer will be determined based on factors such as candidate location, skills, experience, market conditions, and internal pay equity.

Benefits:

• Equity and Stock Options: Opportunity to own a part of Brex's growth and success.

• Comprehensive Health, Dental, and Vision Insurance: To support employee well-being.

• Generous Paid Time Off (PTO) and Holidays: For work-life balance.

• Professional Development Budget: For continuous learning and skill enhancement, including operations-focused training and certifications.

• Access to Brex's AI-powered spend management platform for personal use.

• Parental Leave policies.

• Remote Work Stipend for home office setup.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. While the role is hybrid with a minimum of 2 days in the office (Wednesdays and Thursdays), Brex offers flexibility in how and when work gets done, allowing for remote work for up to 4 weeks per year, facilitating focused work and efficient process management.

📝 Enhancement Note: The salary range and benefits are directly from the provided data. The working hours and flexibility are interpreted to emphasize the hybrid nature and potential for efficient operations work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Brex operates within the FinTech industry, specifically as an AI-powered spend platform for businesses, offering integrated corporate cards, banking, and global payments. This fast-paced environment demands innovation and efficiency in all operational aspects.

Company Size: Brex is a rapidly growing company, indicating a dynamic and evolving organizational structure. For operations professionals, this means opportunities to shape processes, implement new systems, and contribute significantly to scaling GTM functions.

Founded: Founded with a mission to empower businesses through financial technology, Brex has a history of rapid innovation and disruption. This culture fosters a forward-thinking approach to operations, encouraging the adoption of cutting-edge tools and methodologies.

Team Structure:

• The Brand Studio team likely comprises multidisciplinary creatives, including designers, copywriters, and producers, working collaboratively to shape Brex's brand identity.

• This role reports into a Creative Director or Head of Brand, with close collaboration across Marketing, Sales, and Product teams, requiring strong operational alignment with these departments.

Methodology:

• Brex emphasizes a data-driven approach, leveraging AI and analytics to inform decisions and optimize performance across all functions, including GTM and brand initiatives.

• Workflow planning and optimization are critical, especially in a high-growth environment, with a focus on agile methodologies and continuous improvement.

• Automation and efficiency practices are likely core to Brex's operational philosophy, aiming to streamline processes and maximize output with available resources.

Company Website: https://www.brex.com/

📝 Enhancement Note: This section synthesizes information about Brex's industry, size, and culture to infer how these factors would impact an operations professional, emphasizing agility, data-driven decision-making, and process optimization.

📈 Career & Growth Analysis

Operations Career Level: This Senior Brand Designer role, when viewed through an operations lens, represents a mid-to-senior level position focused on the strategic execution and operational management of GTM-related brand experiences. It involves leadership in project execution and cross-functional collaboration.

Reporting Structure: The role likely reports to a Creative Director or Head of Brand, with significant interaction and collaboration with Marketing Operations, Sales Operations, and GTM leadership, ensuring alignment of brand initiatives with broader business objectives.

Operations Impact: The primary impact of this role on operations is through the creation of impactful brand experiences that directly support lead generation, customer acquisition, and brand perception, thereby contributing to revenue growth and GTM success. Effectively managed experiential programs can significantly enhance sales enablement and marketing campaign effectiveness.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in GTM strategy, program management, budget management, and cross-functional operations.

• Learning & Development: Access to professional development resources to enhance skills in areas like marketing automation, data analytics for campaign performance, and operational efficiency frameworks.

• Leadership Potential: Potential to grow into a Brand Operations Manager, GTM Operations Lead, or similar strategic operations roles, managing larger teams and more complex initiatives within Brex.

📝 Enhancement Note: This analysis frames the provided "Senior Brand Designer" role as a hypothetical operations-adjacent position, focusing on the career trajectory and impact an operations professional would experience in such a role at Brex.

🌐 Work Environment

Office Type: Brex offers a hybrid work environment, with a requirement to be in the office at least two days per week. This fosters a blend of in-person collaboration and remote flexibility.

Office Location(s): The role is based in either Brex's San Francisco or New York City offices, providing access to vibrant business hubs and opportunities for in-person team engagement.

Workspace Context:

• The office environment is designed to encourage collaboration, with designated spaces for team meetings and cross-functional brainstorming sessions.

• Access to modern office technology and tools will support efficient execution of design and operational tasks.

• Opportunities for direct interaction with team members and stakeholders will facilitate knowledge sharing and foster a strong sense of team cohesion.

Work Schedule: A standard full-time work schedule is expected, with flexibility for remote work up to 4 weeks per year. This allows operations professionals to manage their workload effectively, balancing in-office collaboration with focused remote work for deep-dive analysis or project execution.

📝 Enhancement Note: The description of the work environment is tailored to highlight aspects relevant to an operations professional, such as collaborative spaces, technology access, and schedule flexibility that supports efficient workflow management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and understanding of the role's operations impact.

• Portfolio Review: A dedicated session with the hiring manager and potentially other design or marketing leads to review your portfolio, focusing on your strategic approach, process management, and ability to drive business outcomes through experiential design. Be prepared to discuss your process, challenges, and results.

• Cross-Functional Interviews: Meetings with key stakeholders from Marketing, Sales, or Product teams to evaluate your collaboration skills, communication style, and understanding of GTM objectives.

• Case Study/Design Challenge: Potential for a practical exercise or case study focused on developing an experiential concept for a Brex initiative, assessing your problem-solving skills, creative thinking, and ability to articulate a strategic vision.

• Final Interview: A discussion with senior leadership to assess overall fit, leadership potential, and strategic alignment with Brex's mission.

Portfolio Review Tips:

• Curate your portfolio to highlight projects demonstrating strategic thinking, process optimization, and measurable impact on GTM goals, not just aesthetic design.

• For each project, clearly articulate the business problem, your role, the process you followed (including any operational considerations), and the quantifiable results achieved.

• Be ready to walk through your design rationale, explain your decision-making process, and discuss how you managed constraints (budget, timeline, cross-functional input).

• Showcase your ability to adapt your design approach based on different audiences and business objectives.

Challenge Preparation:

• Research Brex's current GTM strategies, target audience, and recent marketing campaigns to inform your approach to any potential case study.

• Practice articulating your thought process clearly and concisely, focusing on how you would translate strategic objectives into actionable experiential plans.

• Prepare to discuss how you would measure the success of an experiential campaign and what KPIs you would prioritize.

• Consider how AI and technology can be leveraged to enhance experiential marketing efforts, aligning with Brex's tech-forward approach.

📝 Enhancement Note: This section provides actionable advice for candidates, framing the interview and portfolio review through an operations and GTM lens, emphasizing strategic thinking and measurable results.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch. Proficiency in 3D rendering software (e.g., Cinema 4D, Blender) is a strong plus for spatial design.

• Project Management: Tools like Asana, Jira, or Trello for managing project workflows, timelines, and task assignments.

• Collaboration Platforms: Slack, Microsoft Teams for day-to-day communication and cross-functional team interaction.

Analytics & Reporting:

• Data Visualization Tools: Tableau, Looker, or Power BI for analyzing campaign performance and presenting insights.

• Web Analytics: Google Analytics for tracking digital campaign performance and user engagement.

• CRM: Salesforce or similar CRM systems for understanding customer journeys and lead tracking.

CRM & Automation:

• Marketing Automation: HubSpot, Marketo, or Pardot for managing marketing campaigns and lead nurturing.

• Event Management Platforms: Tools like Cvent, Bizzabo, or Eventbrite for planning and executing events.

• Integration Tools: Understanding of how various platforms integrate to create seamless user experiences and data flow.

📝 Enhancement Note: This section outlines a hypothetical technology stack relevant to a Brand Designer role with operational responsibilities, focusing on tools that support design execution, project management, and performance tracking.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A commitment to understanding and serving the needs of Brex's business customers through exceptional brand experiences.

• Data-Driven Decision Making: Utilizing insights from analytics and performance metrics to inform creative strategies and operational processes.

• Bias for Action: A proactive approach to problem-solving and execution, driving initiatives forward efficiently.

• Collaboration & Transparency: Fostering an environment where open communication and shared knowledge are paramount for collective success.

• Innovation & Continuous Improvement: Embracing new ideas and constantly seeking ways to enhance processes and outcomes.

Collaboration Style:

• Encourages a highly collaborative environment where designers, marketers, and sales teams work synergistically to achieve shared GTM objectives.

• Emphasizes constructive feedback and iterative development cycles to ensure the highest quality of output and operational efficiency.

• Promotes a culture of knowledge sharing, where best practices in design and operations are openly discussed and adopted.

📝 Enhancement Note: This section infers potential team culture and values at Brex, framing them within an operations context and highlighting how these values would translate into daily work and collaboration for an operations-focused role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Effectively translating strategic GTM goals into compelling experiential designs that also meet practical operational constraints (budget, timeline, brand consistency).

• Navigating a Fast-Paced Environment: Adapting quickly to changing priorities and market dynamics inherent in a high-growth FinTech company.

• Cross-Functional Stakeholder Management: Ensuring alignment and buy-in from diverse teams with potentially competing priorities.

• Measuring Impact: Quantifying the ROI and business impact of experiential marketing initiatives, which can sometimes be challenging to attribute directly.

Learning & Development Opportunities:

• Deepen GTM Strategy Expertise: Gain hands-on experience in developing and executing integrated Go-To-Market campaigns.

• Master Operations Management: Develop skills in project management, budget oversight, vendor relations, and process optimization specific to marketing and brand initiatives.

• Industry Exposure: Opportunities to attend industry conferences, workshops, and training sessions focused on experiential marketing, brand strategy, and operations best practices.

• Mentorship: Access to experienced leaders within Brex's creative and operations teams for guidance and career development.

📝 Enhancement Note: This section identifies potential challenges and growth opportunities relevant to an operations professional in a GTM-focused role, focusing on skill development and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing an experiential activation for Brex's presence at a major FinTech conference, keeping in mind our target audience of growing businesses and our AI-powered platform?" (Focus on strategic approach, audience understanding, and integration of brand narrative.)

• "Describe a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you navigate this and reach a consensus?" (Assess collaboration, communication, and problem-solving skills.)

Company & Culture Questions:

• "What excites you about Brex's mission and its role in the FinTech industry?" (Demonstrate research and genuine interest in the company.)

• "How do you see your role contributing to Brex's GTM strategy and overall business objectives?" (Connect your skills to the company's goals.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of Brex and the role's objectives. For each project, present the challenge, your strategic approach, the execution details, and the quantifiable results.

• Storytelling: Craft a narrative around each project that highlights your problem-solving skills, creative process, and the impact you delivered. Use visuals effectively to showcase your work.

• Metrics & ROI: Be prepared to discuss the specific metrics you tracked and the ROI achieved for each project. If direct ROI is hard to quantify, discuss other relevant business outcomes like lead generation, brand awareness, or engagement.

• Operational Insights: Highlight any experience with budget management, vendor coordination, or process improvements within your project examples.

📝 Enhancement Note: These interview questions and preparation tips are tailored to assess a candidate's strategic thinking, operational acumen, and ability to align creative execution with business goals, relevant for an operations-focused role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Brex careers portal via the provided link.

• Tailor Your Resume: Highlight experience in Go-To-Market strategy, brand experience execution, project management, cross-functional collaboration, and any relevant operational achievements.

• Curate Your Portfolio: Select projects that best showcase your ability to translate strategy into impactful experiences and demonstrate measurable business results. Ensure your portfolio clearly outlines your process and any operational considerations.

• Prepare Your Narrative: Be ready to articulate your strategic thinking, problem-solving approach, and how you've driven successful outcomes in previous roles, focusing on the operational aspects of your work.

• Research Brex: Understand Brex's business model, target market, GTM strategies, and company culture to articulate how your skills and experience align with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. While tailored to an operations-focused role, the original job description is for a Brand Designer. All details should be verified directly with the hiring organization before making application decisions.

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