Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Willow Health

Location: Argentina (Remote)

Job Type: FULL_TIME

Category: Brand Design / Marketing Operations

Date Posted: March 10, 2026

Experience Level: 7+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic development and execution of brand identity across all physical and digital touchpoints, with a strong emphasis on product packaging and print deliverables.

• Drive the creation and evolution of scalable brand systems, particularly for product packaging and label design, to support new product lines and future category expansion.

• Ensure paramount visual consistency and high-quality brand expression across all customer touchpoints, from packaging to marketing collateral.

• Collaborate closely with cross-functional teams, including Marketing and Design Leads, to translate concepts into compelling visual executions that align with brand positioning and project goals.

• Leverage AI-powered tools and advanced visualization techniques for rapid prototyping and exploration of design directions, particularly within packaging design.

📝 Enhancement Note: While the job title is "Senior Brand Designer," the responsibilities heavily involve operational aspects of brand execution, particularly in print production, vendor management, and system scalability, which aligns with a Marketing Operations or Brand Operations focus. The role requires not just creative design but also the operational rigor to implement and scale brand initiatives effectively.

📈 Primary Responsibilities

• Oversee and execute the end-to-end design process for product packaging, label systems, and other print deliverables, ensuring alignment with brand guidelines and product requirements.

• Develop and maintain comprehensive, scalable packaging systems that can efficiently accommodate a growing number of Stock Keeping Units (SKUs) and product variations.

• Prepare and manage production-ready files for all packaging and printed materials, liaising directly with vendors and manufacturers to guarantee accurate execution of finishes, colors, and specifications.

• Translate strategic brand concepts and creative direction into impactful visual designs for both digital marketing materials and physical product touchpoints.

• Proactively contribute to the ongoing evolution and refinement of the Willow Health brand as new products and market categories are introduced.

• Utilize AI-powered design tools and advanced visualization techniques to accelerate the prototyping and exploration phases of packaging design concepts.

• Create compelling visual presentations to clearly communicate product concepts and design rationales to internal teams, stakeholders, and potential partners.

• Independently manage personal workflow, prioritize tasks effectively, and deliver high-quality creative output with minimal direct supervision, demonstrating strong project ownership.

• Foster collaborative relationships with Marketing, Design Leads, and other cross-functional team members, actively integrating feedback to enhance the quality and effectiveness of design deliverables.

• Stay abreast of emerging design trends, emerging tools (including AI applications), and industry best practices to continuously elevate creative output and operational efficiency.

📝 Enhancement Note: The emphasis on "preparing production-ready files," "collaborating with vendors and manufacturers," and "creating scalable packaging systems" points to a significant operational component within this design role, requiring meticulous attention to detail and process management beyond typical creative design responsibilities.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 7+ years of progressive experience in visual and brand design, with a demonstrated track record of senior-level contributions and ownership of significant brand initiatives.

• Proven experience in designing and managing product packaging, label systems, and print collateral for consumer products, ideally within regulated industries or health/wellness sectors.

Required Skills:

• Brand Design Expertise: Deep understanding of brand strategy, visual identity development, and maintaining brand consistency across diverse platforms.

• Packaging Design Systems: Proven ability to design scalable and effective packaging systems for multiple SKUs and product lines.

• Production File Management: Proficiency in preparing production-ready artwork for print and packaging, including understanding of color profiles, bleeds, and die-lines.

• Adobe Creative Suite Proficiency: Advanced skills in Adobe Photoshop, Illustrator, and InDesign for design creation and production.

• Figma Proficiency: Strong command of Figma for collaborative design, prototyping, and system management.

• Cross-functional Collaboration: Demonstrated ability to work effectively with marketing, product development, and manufacturing teams.

• Project Ownership & Accountability: A strong sense of responsibility for project outcomes from conception to completion.

• Workflow Management: Ability to independently manage multiple projects, prioritize tasks, and meet deadlines in a remote environment.

Preferred Skills:

• AI Design Tool Integration: Experience or strong interest in leveraging AI-powered tools for design ideation, prototyping, and efficiency gains.

• Vendor & Manufacturer Liaison: Experience directly communicating with and managing external print vendors and manufacturers.

• Telehealth/Health & Wellness Industry Experience: Familiarity with design considerations within the healthcare or telehealth sector.

• UI/UX Design Principles: A foundational understanding of user interface and user experience design can be beneficial for digital touchpoint consistency.

📝 Enhancement Note: The required experience level (7+ years) and emphasis on ownership suggest a candidate who can operate with a high degree of autonomy, managing complex projects and external vendor relationships, indicative of a senior operational capability within the design function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Showcase: Include examples demonstrating the development and application of comprehensive brand identity systems across multiple touchpoints, with a focus on packaging.

• Packaging Design Case Studies: Present detailed case studies of product packaging projects, highlighting the design process, problem-solving, scalability considerations, and final production outcomes.

• Print Production Examples: Showcase examples of print collateral or packaging where you managed production files, including any specific challenges related to print finishes, color matching, or vendor collaboration.

• Demonstration of Scalability: Provide clear examples of how your designs have been scaled across multiple SKUs or product lines, demonstrating your ability to create systems rather than one-off designs.

• Digital Integration Examples: Include examples of how brand elements are consistently applied across digital platforms, ensuring visual harmony between physical products and online presence.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your typical design workflow from brief to final delivery, including how you manage feedback, revisions, and production handoffs, with an emphasis on efficiency.

• Vendor Collaboration Process: Detail your process for working with external printers and manufacturers, including file preparation, quality control, and communication strategies to ensure accurate execution.

• System Implementation & Maintenance: Explain how you approach the creation and maintenance of design systems, particularly for packaging, to ensure long-term consistency and ease of use for multiple SKUs.

• AI Tool Integration Strategy: If applicable, articulate how you integrate AI or other advanced tools into your design process to improve efficiency, explore options, or enhance deliverables.

📝 Enhancement Note: The emphasis on "scalable packaging systems," "production-ready files," and "vendor collaboration" necessitates a portfolio that not only showcases creative talent but also demonstrates robust process management and operational understanding within the design execution phase.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $90,000 - $120,000 USD per year.

• Methodology: This estimate is based on industry benchmarks for Senior Brand Designers in remote roles across North America and South America, considering the specified experience level (7+ years), the company's likely stage (telehealth startup), and the specified remote work locations. For candidates in specific regions, local market rates and cost of living differences will be considered. For example, rates in the United States may be at the higher end, while rates in Argentina or Mexico might be adjusted accordingly.

Benefits:

• Flexible Hours: Ability to set your own working hours to accommodate personal needs and optimize productivity.

• Remote Work Flexibility: "Work wherever you choose" policy, allowing for global remote work within approved countries.

• Casual Work Environment: A relaxed and informal workplace culture.

• Employee Engagement: Opportunities for participation in employee engagement activities and virtual gatherings to foster team connection.

• Health & Wellness Focus: As a telehealth company, there's an implicit understanding of promoting employee well-being.

Working Hours:

• Standard: Approximately 40 hours per week, aligning with full-time employment.

• Flexibility: The "Flexible hours" benefit suggests that while a standard workload is expected, there is latitude in how those hours are structured daily, provided core responsibilities and collaboration needs are met.

📝 Enhancement Note: Salary estimations are based on general market data for similar roles and experience levels, with an acknowledgment that specific compensation may vary based on candidate location, regional cost of living, and final negotiation. The benefits are directly extracted from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telehealth / Healthcare Technology / Wellness

Company Size: The provided data does not specify company size. However, the description of a "telehealth company focused on personalized, responsible cosmetic weight loss care" suggests a growing startup or scale-up environment. This implies a dynamic, potentially fast-paced culture where individuals can have a significant impact.

Founded: The provided data does not specify the founding date but refers to "Willow" as a company. The URL "startwillow.com" suggests it is likely a newer venture or in a growth phase.

Team Structure:

• Design Team: The role reports to Design Leads and collaborates with Marketing and other team members, indicating a structured design function within the broader organization.

• Cross-functional Collaboration: The emphasis on working with Marketing, Design Leads, and other team members highlights a collaborative environment where design is integrated into broader business initiatives.

• Global Team: The company explicitly states, "We are a diverse, global team! 🌍," indicating a distributed workforce and an inclusive approach to talent acquisition.

Methodology:

• Patient-Centered Approach: Willow emphasizes a "supportive, patient-centered approach," suggesting that customer experience and empathy are core to their operational philosophy.

• Data-Driven Insights: While not explicitly stated for design, the nature of telehealth and personalized care implies a reliance on data to inform product development, marketing strategies, and service delivery.

• Agile Development & Iteration: As a health tech company, an agile mindset for product development and service iteration is likely, which would extend to design processes.

Company Website: https://www.startwillow.com/

📝 Enhancement Note: The company's focus on "personalized, responsible cosmetic weight loss care" through telehealth suggests a brand that aims for a balance between clinical professionalism and approachable, confidence-building aesthetics. The global team structure implies a need for clear communication protocols and cultural sensitivity in design execution.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

• The Senior Brand Designer will likely report to a Design Lead, Creative Director, or potentially a Head of Marketing.

Operations Impact:

• The Senior Brand Designer's work directly impacts the company's market presence and customer perception through tangible product packaging and visual communications.

• High-quality, consistent branding on packaging can influence purchasing decisions, build brand loyalty, and support marketing efforts.

• The operational aspects of ensuring scalable packaging systems and accurate production directly contribute to efficient product launches and supply chain management.

Growth Opportunities:

• Leadership in Design: Potential to grow into a Design Lead or Art Director role, managing a team or overseeing broader creative projects.

• Specialization: Deepen expertise in packaging systems design, brand strategy implementation, or potentially transition into brand management roles.

• Process Improvement: Opportunity to significantly shape and improve the company's design-to-production workflow, establishing best practices for a growing organization.

• Cross-functional Influence: Influence brand direction and product development through strong design contributions and strategic input.

• Industry Expertise: Develop specialized knowledge within the telehealth and wellness sector, becoming a go-to expert for brand representation in this niche.

📝 Enhancement Note: The "Senior" designation combined with the operational responsibilities suggests a strong opportunity for an individual contributor to influence process and strategy, potentially leading to leadership roles or deep specialization within the company.

🌐 Work Environment

Office Type: Fully Remote. The company explicitly states "Work wherever you choose" and lists approved countries, indicating a commitment to a distributed workforce model.

Office Location(s): While the role is remote, the company is based in Argentina. Approved remote work locations include Argentina, Brazil, Chile, Mexico, United States, and Uruguay.

Workspace Context:

• Independent Work: The role requires working independently, managing one's own workflow, and executing tasks without constant supervision, necessitating a self-disciplined and well-organized home office setup.

• Digital Collaboration Tools: Expect to heavily utilize digital collaboration platforms (e.g., Slack, Zoom, Figma, project management software) for communication, feedback, and file sharing.

• Vendor Interaction: Interaction with external vendors and manufacturers will be a key part of the work, requiring effective remote communication and coordination.

• Global Team Dynamics: As part of a diverse, global team, there will be opportunities to collaborate with colleagues from different cultural backgrounds, fostering a rich and varied work experience.

Work Schedule:

• Flexible Hours: This benefit allows for adaptability in structuring the workday, accommodating personal needs while ensuring core responsibilities and collaboration windows are met.

• Full-Time Commitment: The role is full-time, implying a standard expectation of ~40 hours per week, though the distribution of these hours can be flexible.

📝 Enhancement Note: The fully remote nature of the role requires strong self-management skills and proficiency in digital collaboration tools. The approved countries for remote work suggest a company that is equipped to handle international employment compliance and distributed team management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and fit with the role's requirements.

• Skills Assessment/Design Challenge: Likely to involve a practical design exercise or case study, focusing on packaging design, brand system development, or a similar task relevant to the role's core responsibilities. This will test your design execution, problem-solving, and ability to adhere to brand guidelines.

• Interview with Design Lead/Hiring Manager: A discussion about your experience, design philosophy, approach to collaboration, and how you handle project ownership and workflow management. Expect questions about your portfolio projects, particularly those involving packaging and production.

• Cross-functional Interview: Potentially an interview with members of the Marketing or Product teams to assess your collaboration style and ability to integrate feedback from different departments.

• Final Interview/Offer: May involve a discussion with senior leadership or HR to finalize terms and discuss company culture.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that showcase your experience in brand design, packaging design, label systems, and print production. Highlight your ability to create scalable systems.

• Tell a Story: For each key project, explain the brief, your process, the challenges you faced, your solutions, and the impact of your design. Focus on the "why" behind your design decisions.

• Demonstrate Operational Rigor: For packaging projects, clearly articulate your involvement in preparing production files, communicating with vendors, and ensuring brand consistency across SKUs.

• Showcase Scalability: Explicitly point out examples where your designs were successfully scaled across multiple products or variations.

• Highlight AI/Tool Usage (if applicable): If you used AI or advanced visualization tools, explain how they enhanced your process or outcomes.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. PDF format is often preferred, but a link to an online portfolio is also common.

Challenge Preparation:

• Understand the Brand: Research Willow Health's current brand, target audience, and competitive landscape.

• Focus on Packaging: Anticipate challenges related to designing for physical products, considering materials, printing processes, and regulatory requirements.

• System Thinking: Prepare to discuss how you approach creating design systems that are flexible and scalable.

• Production Awareness: Be ready to discuss your understanding of print production workflows and vendor management.

• Problem-Solving: Practice articulating how you approach design challenges, from creative blocks to technical production issues.

📝 Enhancement Note: The emphasis on "production-ready files," "vendor collaboration," and "scalable packaging systems" means the portfolio review will likely assess not just creative talent but also the candidate's operational understanding of bringing designs to market.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, including Photoshop, Illustrator, and InDesign. Proficiency is mandatory for creating and preparing artwork for print and digital.

• Figma: Required for collaborative design, prototyping, and potentially for building and managing design systems. Its use is highlighted for its collaborative capabilities.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the Senior Brand Designer role, though understanding how brand assets are used within marketing automation platforms might be beneficial for context.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Figma indicates the core technical requirements. The emphasis on AI-powered tools suggests a forward-thinking approach, and familiarity with such tools could be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Brand Consistency: A core value, ensuring that the brand's visual identity is unified and recognizable across all touchpoints, from packaging to digital presence.

• Quality & Craftsmanship: A commitment to high-quality visual execution and ensuring that all deliverables meet rigorous standards, especially in print and packaging.

• Collaboration & Teamwork: A strong emphasis on working effectively with cross-functional teams, valuing input, and integrating feedback constructively.

• Ownership & Accountability: A culture where individuals take full responsibility for their projects and deliverables, driving them to successful completion.

• Innovation & Adaptability: An openness to exploring new tools and techniques, such as AI, and adapting to evolving design trends and company needs.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with Marketing, Design Leads, and other teams, implying a need for open communication and a shared understanding of project goals.

• Feedback-Driven Improvement: A culture that encourages constructive feedback to refine designs and improve deliverables, with the ability to integrate this feedback effectively.

• Independent Contribution: While collaborative, the role also demands significant independent work and decision-making, requiring individuals who can contribute proactively and manage their own workflow.

• Global Team Synergy: Working within a diverse, global team necessitates clear communication, cultural sensitivity, and an ability to connect and collaborate across different time zones and backgrounds.

📝 Enhancement Note: The company's values appear to blend creative excellence with operational efficiency and a patient-centric approach, reflecting a modern, distributed, and growth-oriented organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Diverse Products: As Willow Health expands its product lines (supplements, skincare, future products), ensuring a cohesive and scalable packaging system will be a continuous challenge.

• Balancing Creative Vision with Production Realities: Translating innovative design concepts into manufacturable products within budget and timeline constraints requires strong problem-solving and vendor management skills.

• Remote Collaboration Effectiveness: Ensuring seamless collaboration and clear communication with a distributed team and external vendors requires proactive effort and proficiency with digital tools.

• Navigating a Competitive Market: The telehealth and wellness space is crowded; the brand's visual identity must stand out and effectively communicate its unique value proposition.

• Integrating New Technologies: Staying current with and effectively integrating emerging design tools, such as AI, into established workflows can be challenging but also rewarding.

Learning & Development Opportunities:

• Advanced Packaging Design: Opportunity to deepen expertise in specialized areas of packaging design, material science, and printing techniques.

• Brand System Development: Contribute to and refine the company's core brand identity system, influencing its future direction.

• Process Optimization: Lead initiatives to improve the efficiency and effectiveness of the design-to-production workflow.

• Cross-Industry Exposure: Gain experience in the unique design considerations of the telehealth and wellness sector.

• Mentorship & Leadership: Potential for mentorship from senior design leaders and opportunities to lead design projects and guide junior designers as the company grows.

📝 Enhancement Note: The challenges highlight the operational aspects of the role, requiring strong problem-solving and project management skills beyond pure creative design. Growth opportunities are tied to both design specialization and operational leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a scalable packaging system for a new product line. How do you ensure consistency across multiple SKUs?" (Focus on process, scalability, and operational thinking.)

• "Walk me through a complex print production project you managed. What were the key challenges, and how did you ensure successful execution with your vendors?" (Highlight production experience, vendor management, and problem-solving.)

• "How do you approach translating a brand's strategic positioning into compelling visual design, particularly for physical products like packaging?" (Connect strategy to execution and brand alignment.)

Company & Culture Questions:

• "What interests you about Willow Health's mission and its focus on personalized cosmetic weight loss care?" (Demonstrate genuine interest and alignment with company values.)

• "How do you approach collaboration with non-design teams, such as Marketing and Product Development, to ensure alignment on brand initiatives?" (Assess teamwork and communication skills.)

• "What does 'ownership' mean to you in a Senior Brand Designer role, and how have you demonstrated it in past projects?" (Understand your approach to responsibility and accountability.)

Portfolio Presentation Strategy:

• Structure for Impact: For each relevant project, start with the objective, present your solution (visuals), detail your process (especially production/scalability), and conclude with the outcome or impact.

• Quantify When Possible: If you can, highlight metrics related to successful product launches, cost savings from efficient packaging systems, or improvements in brand recognition.

• Emphasize Operational Aspects: Clearly articulate your role in file preparation, vendor communication, and system implementation for packaging projects.

• Showcase Scalability: Explicitly point out how your designs were adapted for different SKUs or product variations.

• Be Ready for Technical Questions: Prepare to discuss aspects of print production, color management, and file specifications.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also the operational expertise required for packaging design, production management, and the ability to work autonomously within a remote, global team.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided Ashby application link.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest work in brand design, particularly product packaging, label systems, and print deliverables. Ensure case studies highlight your process, problem-solving, and operational involvement (e.g., production file prep, vendor liaison).

• Resume Optimization: Align your resume with the job description, emphasizing keywords related to brand design, packaging, production, scalability, Adobe Creative Suite, Figma, and your 7+ years of experience. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your approach to brand consistency and scalability, and your experience with production workflows. Prepare specific examples for behavioral questions related to ownership, collaboration, and problem-solving.

• Company Research: Thoroughly research Willow Health's mission, current branding, and target audience. Understand their position in the telehealth and wellness market to demonstrate informed interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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