Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer
Company: Hasbro
Location: Pawtucket, RI, US (Transitioning to Boston, MA)
Job Type: Full-Time
Category: Brand & Creative Operations
Date Posted: October 16, 2025
Experience Level: Mid-Senior Level (5-10 years)
Remote Status: Hybrid (3 days onsite)

🚀 Role Summary

• Drive the visual storytelling and brand experience across multiple channels, including print, digital, and live events.
• Collaborate with cross-functional teams to translate brand strategy into impactful creative solutions and cohesive visual systems.
• Lead and manage creative projects from initial concept through to final implementation, ensuring brand consistency and resonance with target audiences.
• Leverage expertise in design software to develop high-quality visual assets and presentations.
• Foster a positive and collaborative creative culture that encourages innovation, curiosity, and teamwork.

📝 Enhancement Note: While the raw job description focuses on "Brand Designer," this role has strong implications for "Brand Operations" and "Creative Operations" due to its emphasis on process management, cross-functional collaboration, and consistent brand execution across diverse channels. The transition from Pawtucket to Boston also highlights operational planning and change management.

📈 Primary Responsibilities

• Lead multiple creative projects simultaneously, from ideation and concept development through to final execution and delivery, ensuring alignment with brand strategy and business objectives.
• Partner closely with marketing, product development, digital, and event teams to develop and implement consistent, on-brand creative solutions that enhance audience engagement.
• Translate complex brand strategies and messaging into compelling visuals and design assets that effectively resonate with diverse target audiences across various platforms.
• Design and produce high-quality materials for print, online, and live event activations to increase brand visibility, drive interaction, and support key initiatives.
• Utilize advanced proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Microsoft PowerPoint to create polished and impactful design assets and presentations.
• Proactively research and stay abreast of emerging design trends, technologies, and best practices, sharing insights to keep the team's creative output fresh and innovative.
• Cultivate and champion a positive, collaborative, and curiosity-driven creative culture, encouraging open communication, constructive feedback, and shared learning among team members.

📝 Enhancement Note: The responsibilities emphasize a blend of individual design contribution and project leadership, typical of a Senior Designer role within a larger organization. The focus on translating strategy into visuals and managing projects from concept to implementation aligns with operational execution within a creative department.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior Brand Designer role. A strong portfolio can often substitute for formal education.
Experience: 5-10 years of progressive experience in brand design, graphic design, or a related creative field, with a proven track record of successfully managing and executing brand-focused creative projects.

Required Skills:

• Critical Thinking: Demonstrated ability to understand the connection between brand strategy and creative execution, ensuring design solutions directly support key business objectives and drive desired outcomes.
• Collaboration: Proven experience working effectively with cross-functional teams, building strong relationships, and communicating clearly to achieve shared goals and integrate diverse perspectives into creative work.
• Brand Design Expertise: Extensive experience in crafting cohesive visual systems, brand guidelines, and individual assets that consistently express and reinforce brand identity across all touchpoints, ensuring a unified brand experience.
• Strong Communicator: Excellent verbal and written communication skills, with the ability to articulate design concepts, present work confidently, provide constructive feedback, and foster productive dialogue with stakeholders at all levels.
• Adaptability: Demonstrated ability to embrace change, manage evolving priorities, and maintain high-quality creative output and strong outcomes in dynamic and fast-paced environments.

Preferred Skills:

• Experience in a hybrid work environment and managing design projects with both onsite and remote collaboration.
• Familiarity with project management tools and methodologies for tracking creative workflows and deadlines.
• Experience in toy, entertainment, or consumer goods industries.
• Knowledge of UX/UI principles and their application in digital brand experiences.

📝 Enhancement Note: The "What you'll bring" section directly translates into required skills. The emphasis on critical thinking, collaboration, and adaptability are key operational competencies for senior roles that manage complex projects and stakeholder relationships.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 distinct projects demonstrating expertise in brand identity development, visual storytelling, and cross-channel application (print, digital, events).
• Include case studies that clearly articulate the project's objective, your role, the creative process, and the measurable impact or business outcomes achieved.
• Highlight examples of translating complex brand strategies into cohesive and compelling visual systems and assets.
• Present a range of design solutions, including logos, brand guidelines, marketing collateral, digital assets (web banners, social media graphics), and event materials.
• Demonstrate proficiency in using Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Microsoft PowerPoint for design execution.

Process Documentation:

• For each portfolio piece, be prepared to discuss your specific design process, including:
  • Concept Development: How you approached understanding the brief, conducted research, and generated initial ideas.
  • Design Iteration: How you refined concepts based on feedback and evolved the design through multiple stages.
  • Execution & Delivery: Your workflow for finalizing assets, ensuring technical accuracy for print or digital, and preparing for stakeholder review.
  • Collaboration: How you partnered with cross-functional teams, incorporated their input, and managed differing perspectives.

📝 Enhancement Note: For senior operations-adjacent roles like this, a portfolio is critical. The emphasis here is on demonstrating not just design skill but also project management acumen, strategic thinking, and the ability to collaborate effectively – all key components of operational excellence in creative delivery.

💵 Compensation & Benefits

Salary Range: $79,900.00 - $119,900.00 USD per year.
This range is determined by factors such as candidate experience, skills, location, and current market conditions. The hiring range may vary.

Benefits: Hasbro offers a comprehensive benefits package designed to support employees' health, well-being, and financial security. Key benefits include:

• Health & Wellness: Medical, Dental, and Vision Insurance.
• Time Off to Recharge: Generous Paid Vacation & Paid Holidays.
• Financial Well-being: A significant 401(k) Match program to aid in long-term savings.
• Life & Family Support: Paid Parental Leave to support new parents.
• Giving Back: Opportunities for Volunteer work and Employee Giving Programs.
• Professional Development: Tuition Reimbursement to support continuous learning and skill enhancement.
• Exclusive Perks: Employee Discounts on Hasbro products and other exclusive benefits.

Working Hours: A standard 40-hour work week is expected. The role is designated as Hybrid, requiring onsite presence in the office on Tuesdays, Wednesdays, and Thursdays. The specific hours will be determined by team needs and operational requirements, with flexibility often available for core business hours.

📝 Enhancement Note: The salary range provided is specific. The benefits are extensive and align with what is typically offered by large, established companies like Hasbro, catering to a professional workforce. The hybrid schedule with specific onsite days is a key operational detail for managing team coordination and in-person collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Toy and Entertainment. Hasbro operates within a dynamic and competitive industry focused on creating imaginative play experiences and entertainment for children and families globally. This context implies a culture that values creativity, innovation, and a deep understanding of consumer trends. Company Size: Hasbro is a large, multinational corporation with a significant global presence, indicating a structured environment with established processes and opportunities for diverse career paths. Founded: Founded in 1923, Hasbro has a long-standing history of innovation and brand building, suggesting a culture that respects heritage while embracing forward-thinking strategies.

Team Structure:

• The Brand Design Communications team likely operates as a central creative hub, supporting various business units and product lines.
• This Senior Designer will report into a Creative Director or Design Manager, with direct collaboration across marketing, brand management, digital teams, and potentially product innovation.
• The structure encourages a matrixed approach to project management, where individuals contribute to multiple initiatives simultaneously, requiring strong organizational skills and clear communication channels.

Methodology:

• Data-Informed Creativity: While creative-led, design decisions are expected to be informed by brand strategy, market research, and consumer insights to ensure impact and relevance.
• Agile Project Management: Creative projects are likely managed using agile principles, with iterative development cycles, regular feedback loops, and adaptability to changing business needs.
• Brand Guardianship: A core methodology involves meticulously maintaining brand consistency and integrity across all touchpoints, acting as stewards of the Hasbro brand identity.

Company Website: https://www.hasbro.com/

📝 Enhancement Note: Understanding Hasbro's industry and long history provides context for the brand's values and the likely operational approach to creative development – balancing imaginative output with strategic business objectives.

📈 Career & Growth Analysis

Operations Career Level: This Senior Brand Designer role sits at a mid-to-senior level within the creative operations function. It requires not only strong individual design capabilities but also the ability to lead projects, mentor junior designers (implicitly), and influence creative direction. The role is crucial for operationalizing brand strategy into tangible creative outputs. Reporting Structure: The Senior Designer will likely report to a Design Manager or Creative Director, with frequent interaction with Brand Managers, Marketing Leads, and other cross-functional stakeholders. This structure emphasizes collaborative problem-solving and integrated campaign execution. Operations Impact: The work of a Senior Brand Designer directly impacts the company's ability to connect with consumers, build brand equity, and drive sales. By creating compelling visual narratives and consistent brand experiences, this role is fundamental to the success of marketing campaigns, product launches, and overall brand perception, thereby contributing significantly to revenue generation and market share.

Growth Opportunities:

• Leadership Development: Progression to Art Director or Creative Director roles, involving greater strategic oversight, team management, and client-facing responsibilities.
• Specialization: Deepening expertise in specific areas such as digital design, motion graphics, or packaging design, becoming a subject matter expert within the creative department.
• Cross-Functional Mobility: Opportunities to move into brand management, marketing strategy, or other GTM roles, leveraging a strong understanding of brand communication and creative execution.
• Continuous Learning: Access to internal training, workshops, and external conferences to stay current with design trends, software, and industry best practices.

📝 Enhancement Note: This section extrapolates typical career paths for a Senior Designer in a large corporation, emphasizing how the role contributes to broader business operations and offers avenues for professional development within the GTM and creative spheres.

🌐 Work Environment

Office Type: The role is designated as Hybrid, requiring a balance of remote work and in-office collaboration. The new Boston HQ is expected to be a modern, collaborative workspace designed to foster innovation and teamwork. Office Location(s): The position will be onsite Tuesdays, Wednesdays, and Thursdays at Hasbro's new HQ location in Boston, MA. During the interim period, the onsite location will be Hasbro's HQ in Pawtucket, RI. This transition highlights the company's investment in its physical workspace and employee experience.

Workspace Context:

• Collaborative Hub: The office environment is designed to encourage spontaneous interaction, brainstorming sessions, and cross-functional team meetings, facilitated by shared spaces and meeting rooms.
• Technology-Enabled: Access to industry-standard design software (Adobe Creative Suite), presentation tools (Microsoft PowerPoint), and robust IT infrastructure to support both individual work and team collaboration.
• Team Interaction: Opportunities for direct mentorship, peer feedback, and team-building activities, fostering a strong sense of community and shared purpose within the creative department.

Work Schedule: A standard 40-hour work week with a hybrid arrangement. While core business hours will be maintained, there is likely flexibility for operations professionals to manage their time effectively, balancing project deadlines with personal commitments, provided onsite requirements are met.

📝 Enhancement Note: Details about the hybrid work model and the transition to a new HQ provide practical insights into the day-to-day operational environment and expectations for employee presence and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess qualifications and creative fit.
• Portfolio Presentation & Interview: A dedicated session where candidates present their portfolio, discuss their design process, and answer questions about their experience, strategic thinking, and collaboration skills. Expect questions related to brand strategy translation, project management, and problem-solving.
• Cross-Functional Interview: An interview with key stakeholders from marketing, product, or digital teams to evaluate collaboration style, communication effectiveness, and understanding of business objectives.
• Final Interview: A discussion with senior leadership (e.g., Creative Director, VP) to assess cultural fit, leadership potential, and alignment with Hasbro's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase breadth and depth of brand design experience, focusing on those that demonstrate strategic thinking and measurable impact.
• Tell a Story: For each project, clearly articulate the challenge, your unique contribution, the creative process, and the resulting outcomes or business value. Use visuals to support your narrative.
• Demonstrate Process: Be prepared to walk through your design thinking, from initial research and concept development to iteration and final execution. Highlight how you navigated feedback and collaborated with others.
• Showcase Brand Acumen: Emphasize how you translated brand strategy into visual language and maintained brand consistency across different touchpoints.
• Tailor to Hasbro: If possible, subtly align your portfolio examples or presentation narrative with Hasbro's brands, target audience, or industry context.

Challenge Preparation:

• Hypothetical Design Challenge: You may be given a brief to develop a concept or a portion of a design for a hypothetical Hasbro campaign or product.
• Time Management: Practice working within timed constraints, prioritizing tasks, and delivering a polished concept.
• Strategic Articulation: Be ready to explain the rationale behind your design choices, demonstrating an understanding of brand, audience, and business goals.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their qualifications, particularly their portfolio, in the context of a creative operations role that values strategic thinking, process, and collaboration.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in InDesign, Photoshop, and Illustrator for all aspects of visual design, asset creation, and layout.
• Microsoft PowerPoint: Advanced skills required for creating compelling presentations, internal reports, and design proposals for stakeholders.
• Digital Asset Management (DAM) Systems: Familiarity with systems for organizing, storing, and retrieving brand assets is beneficial.

Analytics & Reporting:

• While not a primary data analyst role, an understanding of how design impacts engagement metrics (e.g., website analytics, social media engagement rates) and the ability to interpret basic performance data for design optimization is advantageous.

CRM & Automation:

• Not directly applicable to this design role, but awareness of how brand assets are utilized within marketing automation platforms or CRM systems can be helpful for ensuring asset compatibility and effective deployment.

📝 Enhancement Note: This section focuses on the core design software expected for the role. It also acknowledges a broader understanding of how design integrates with other operational systems, even if direct hands-on experience isn't required.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A commitment to pushing creative boundaries, exploring new ideas, and delivering fresh, engaging brand experiences.
• Collaboration & Teamwork: Fostering an environment where ideas are shared openly, feedback is constructive, and collective success is prioritized.
• Brand Stewardship: A deep respect for and dedication to maintaining the integrity and consistency of the Hasbro brand across all communications.
• Impact & Results: A focus on ensuring that creative work not only looks good but also achieves tangible business objectives and resonates with target consumers.
• Curiosity & Learning: Encouraging a mindset of continuous learning, staying abreast of industry trends, and actively seeking new knowledge and skills.

Collaboration Style:

• Cross-Functional Integration: Seamlessly working with diverse teams (marketing, product, digital, events) to ensure alignment and cohesive brand messaging.
• Open Feedback Loops: A culture that encourages constructive critique and iterative refinement of creative work, leading to stronger final outcomes.
• Knowledge Sharing: Actively sharing insights, best practices, and learnings within the design team and across departments to elevate the overall creative output.

📝 Enhancement Note: These values are inferred from Hasbro's mission, industry, and the described role responsibilities, focusing on how a creative team operates within a larger business structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Effectively translating brand strategy and business goals into compelling creative work that meets diverse stakeholder needs.
• Managing Multiple Projects and Priorities: Juggling numerous creative assignments with varying deadlines and requirements in a fast-paced environment.
• Adapting to Evolving Trends and Technologies: Staying current with design innovations, digital platforms, and consumer behavior shifts to keep brand communications relevant.
• Navigating a Hybrid Work Model: Ensuring seamless collaboration and maintaining team cohesion while working across remote and onsite environments.

Learning & Development Opportunities:

• Skill Enhancement: Access to workshops, online courses, and internal training to deepen expertise in specific design software, digital design techniques, or brand strategy.
• Industry Exposure: Opportunities to attend industry conferences, webinars, and events to gain insights into emerging trends and network with peers.
• Mentorship: Potential for mentorship from senior creative leaders, offering guidance on career progression, skill development, and strategic thinking.
• Exposure to Iconic Brands: Working with and contributing to the development of globally recognized and beloved brands within the Hasbro portfolio.

📝 Enhancement Note: Challenges are framed around common issues in creative operations and senior design roles. Growth opportunities are aligned with typical career progression within large organizations like Hasbro.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex brand strategy into a successful visual campaign. What was your process?" (Focus on process, strategy, and outcome.)
• "How do you approach managing multiple creative projects with competing deadlines? What tools or methodologies do you use?" (Highlight project management, prioritization, and operational efficiency.)
• "Walk us through your process for developing a new brand identity or a significant brand refresh." (Emphasize research, conceptualization, iteration, and stakeholder management.)
• "How do you ensure brand consistency across different channels and touchpoints, especially in a hybrid or remote setting?" (Focus on brand guardianship, process, and communication.)

Company & Culture Questions:

• "What excites you about Hasbro's brands and mission?" (Show genuine interest and understanding of the company.)
• "How do you contribute to a positive and collaborative creative culture?" (Discuss teamwork, feedback, and idea-sharing.)
• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate adaptability and a growth mindset.)
• "What are your thoughts on the evolving landscape of brand design, particularly in the entertainment and toy industries?" (Show industry awareness and forward-thinking.)

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview, then dive into 2-3 key projects, detailing the problem, your solution, and the results.
• Highlight Process: Clearly explain your design thinking, research, ideation, and refinement stages.
• Emphasize Collaboration: Discuss how you worked with stakeholders and incorporated feedback.
• Quantify Impact: If possible, present metrics or qualitative outcomes that demonstrate the success of your designs.
• Be Concise and Engaging: Practice your presentation to ensure it flows well and fits within the allotted time, leaving room for Q&A.

📝 Enhancement Note: These interview questions and preparation tips are tailored to a Senior Brand Designer role, emphasizing the blend of creative talent, strategic thinking, and operational project management required.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided career portal link on Hasbro's website.
• Portfolio Customization: Ensure your portfolio is up-to-date and specifically curated to highlight relevant brand design projects, emphasizing strategic thinking, cross-channel application, and measurable impact.
• Resume Optimization: Tailor your resume to include keywords from the job description, such as "Brand Design," "Visual Storytelling," "Adobe Creative Suite," "Cross-Functional Collaboration," and "Brand Strategy." Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, strategic rationale, and collaborative experiences. Prepare specific examples for behavioral questions and be ready to present your portfolio confidently.
• Company Research: Familiarize yourself with Hasbro's current brand initiatives, recent campaigns, and company culture. Understand their mission and how your creative contributions can align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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