Product Designer - UX/UI (Product + Growth)

📍 Job Overview

Job Title: Product Designer - UX/UI (Product + Growth) Company: Sleek Location: Singapore (Remote) Job Type: FULL_TIME Category: Product Design / UX/UI / Growth Design Date Posted: 2025-11-04 Experience Level: Mid-Senior Level (5-8 years) Remote Status: Fully Remote (Primary location: India)

🚀 Role Summary

• Drive the design and delivery of world-class, data-informed product and growth experiences for Sleek’s digital products, focusing on simplicity, scalability, and conversion optimization.
• Develop and implement a complete UX + UI system, including a reusable design library and responsive visual identity, for key microsites.
• Design, test, and deploy high-converting landing pages for marketing campaigns to significantly uplift conversion rates.
• Collaborate closely with engineering teams to ensure 100% design parity between Figma and production environments using React/Next.js.
• Establish and maintain a scalable design system with clear guidelines for efficient handoff and component reuse.
• Implement a data-driven design iteration loop, leveraging analytics and user behavior tools to inform continuous UX improvements.

📝 Enhancement Note: While the job is listed with a Singapore location, the ai_remote_location clearly indicates that the role is intended for candidates based in India, operating remotely. This is a critical distinction for applicants. The focus on "Product + Growth" suggests a strong emphasis on user acquisition, activation, retention, and monetization through design.

📈 Primary Responsibilities

• Design and execute end-to-end user experience (UX) and user interface (UI) flows for digital products, microsites, and landing pages, ensuring intuitive navigation and a seamless customer journey.
• Develop and maintain a comprehensive and scalable design system, including a reusable component library, style guides, and clear documentation for engineering and product teams.
• Collaborate with product managers, engineers, and marketing teams to translate business requirements and user needs into effective, data-informed design solutions.
• Conduct user research, usability testing, and A/B testing to gather insights and validate design decisions, driving measurable improvements in conversion rates and user engagement.
• Optimize existing product interfaces and marketing landing pages for conversion, lead generation, and customer acquisition, using analytics tools to track performance.
• Ensure design fidelity and consistency across all digital touchpoints, working closely with developers to implement designs accurately in React/Next.js environments.
• Contribute to the strategic development of product features and growth initiatives by providing user-centric design perspectives and innovative solutions.
• Proactively identify opportunities for UX/UI enhancements and growth experiments based on data analysis and user feedback.

📝 Enhancement Note: The responsibilities are heavily weighted towards growth hacking through design, emphasizing conversion rate optimization (CVR), landing page performance, and data-driven iteration. The outcome-based objectives in the original description provide specific targets (e.g., +25% uplift in CVR, 3 measurable UX improvements per quarter) that are crucial for candidates to understand.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, HCI, Computer Science, or a related field is often preferred for UX/UI roles. However, a strong portfolio demonstrating equivalent experience and skill will likely be prioritized. Experience: 5–8 years of dedicated UX/UI design experience, with at least 2 years specifically within SaaS or product environments, demonstrating a track record of shipping successful digital products.

Required Skills:

• Proven expertise in UX/UI design principles and methodologies.
• Strong proficiency in Figma for design, prototyping, and collaboration.
• Extensive experience in creating and managing design systems, including reusable component libraries and style guides.
• Demonstrated ability to design and test high-converting landing pages and growth-focused user flows.
• Experience collaborating with engineering teams on front-end development, particularly with React, Next.js, and Tailwind CSS.
• Familiarity with web analytics tools such as Google Analytics 4 (GA4), Mixpanel, and user behavior analysis tools like Hotjar.
• Experience conducting usability testing and implementing A/B testing frameworks to optimize user experiences.
• Ability to translate complex requirements into intuitive and user-friendly designs.
• Excellent communication and presentation skills, with the ability to articulate design rationale clearly.

Preferred Skills:

• Exposure to Content Management Systems (CMS) like Sanity, Contentful, or Strapi.
• Understanding of SEO principles for landing page optimization.
• Experience with motion design tools like Lottie or After Effects.
• Familiarity with no-code tools such as Webflow or Zapier for rapid prototyping or implementation.
• Experience designing for micro SMEs or similar business segments.
• AI-readiness and curiosity about AI's application in design.

📝 Enhancement Note: The emphasis on a "proven portfolio of shipped products with measurable results" is paramount. Candidates should prepare to showcase projects that demonstrate not just aesthetic design but also tangible impact on business metrics like conversion rates, user engagement, or lead generation. The technical stack (React/Next.js/Tailwind) is a key requirement for seamless collaboration with engineering.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing at least 5-8 significant UX/UI design projects, with a strong emphasis on SaaS products or growth-focused initiatives.
• Detailed case studies for 2-3 key projects, demonstrating the end-to-end design process from problem identification to solution implementation and measurable outcomes.
• Evidence of shipped products with quantifiable results (e.g., increased conversion rates, improved user satisfaction scores, reduced churn, higher lead generation).
• Examples of design system components, reusable libraries, and style guides developed and implemented.
• Prototypes created in Figma, illustrating user flows, interactions, and responsiveness.

Process Documentation:

• Clearly articulate your design process, including user research methodologies, ideation techniques, wireframing, prototyping, and user testing strategies.
• Showcase how you leverage data analytics tools (GA4, Mixpanel, Hotjar) to inform design decisions and measure the impact of UX improvements.
• Demonstrate your approach to collaborating with engineers, product managers, and marketing teams throughout the product development lifecycle.
• Provide examples of how you have established or contributed to a design system, including documentation and handoff guidelines.

📝 Enhancement Note: The portfolio must go beyond visual mockups. It needs to tell a story of problem-solving, user-centricity, and measurable business impact. For growth-focused roles, quantifying the results of design interventions is crucial. Candidates should be prepared to discuss metrics and ROI.

💵 Compensation & Benefits

Salary Range: As Sleek operates in Singapore and Hong Kong with a remote workforce potentially spanning India, and given the mid-senior level experience required (5-8 years), a competitive salary range can be estimated based on industry benchmarks for Product Designers with a growth focus in these regions.

• For India-based remote candidates: A range of ₹15,00,000 - ₹25,00,000 per annum is a reasonable estimate, depending on experience, specific skills, and negotiation.
• For Singapore-based candidates: A range of SGD $70,000 - $100,000 per annum would be typical. The final salary will be determined by the candidate's location, experience, skills, and alignment with the role's specific demands.

Benefits:

• Competitive Market Salaries
• Generous Paid Time Off (PTO) and holiday schedules
• Potential eligibility for Employee Share Ownership Plan (ESOP), offering participation in the company's growth trajectory.
• Opportunity to work from anywhere in the world for 1 month per year.
• Access to internal and external training programs.
• Involvement in a regional centre of AI excellence.
• Proudly certified B Corp, contributing to a sustainable and equitable economy.
• Environmental initiatives: Tree planting and paper saving through SleekSign, aiming for Carbon Neutrality by 2030.

Working Hours: A standard 40-hour work week is implied, with flexibility due to the fully remote nature of the role, allowing for work from anywhere in the world for one month annually.

📝 Enhancement Note: The salary estimate for India is based on market research for experienced Product Designers in tech companies with a global presence, considering the cost of living and competitive offerings. The ESOP is a significant benefit, indicating Sleek's commitment to employee participation in its success, especially given its goal of a potential IPO.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech, SaaS, Business Services for Micro SMEs. Sleek operates at the intersection of technology and essential business services, automating company incorporation, accounting, bookkeeping, tax, payroll, and payment services. Company Size: Approximately 500 staff, indicating a growing, but still agile and startup-minded organization. Founded: 2017, with a history of rapid growth and market leadership in Singapore.

Team Structure:

• The Product Design team likely operates within a broader Product or Engineering department.
• Collaboration is expected across Product Management, Engineering (React/Next.js), Marketing, and potentially Customer Success teams.
• Reporting structure will likely be to a Head of Product, Design Lead, or CTO, depending on the organization's hierarchy.

Methodology:

• Data-driven decision-making is a core tenet, with a strong emphasis on analytics (GA4, Mixpanel, Hotjar) and A/B testing for product and growth optimization.
• Agile methodologies are implied by the fast-paced environment and continuous iteration.
• A strong user-centric approach guides design efforts.
• Emphasis on ownership, humility, structured thinking, and constructive communication.

Company Website: sleek.com

📝 Enhancement Note: Sleek's mission to simplify back-office operations for micro SMEs positions it in a high-growth, impactful market. The "intact startup mindset" despite significant growth and Series B funding suggests an environment that values proactivity, adaptability, and a hands-on approach. The B Corp certification highlights a commitment to social and environmental responsibility, which can be a significant cultural draw.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Product Designer with a specialized focus on Product and Growth. It's a mid-to-senior level position (5-8 years of experience) requiring independent contribution and strategic input. The role demands not just execution but also the ability to influence product direction through data-informed design. Reporting Structure: The Product Designer will report to a senior member of the Product or Design team, likely a Design Lead, Head of Product, or CTO. They will collaborate heavily with engineers and product managers. Operations Impact: The role has a direct impact on Sleek's revenue and growth by designing user experiences that drive conversions, improve customer acquisition, and enhance user retention. Success in this role directly contributes to achieving business outcomes like increased CVR and lead generation.

Growth Opportunities:

• Skill Specialization: Deepen expertise in growth design, conversion rate optimization (CRO), and data-driven UX.
• Design System Leadership: Potentially take ownership of evolving and scaling the design system.
• Cross-functional Influence: Gain experience influencing product strategy and roadmap through design insights.
• AI in Design: Opportunity to explore and implement AI tools and methodologies within the design process.
• Leadership Potential: With demonstrated success, opportunities for team lead or management roles may emerge as the company scales.
• Industry Exposure: Work in a fast-growing FinTech/SaaS company with a global presence and a mission-driven approach.

📝 Enhancement Note: The emphasis on "outcomes" and measurable results suggests that career progression will be tied to demonstrable impact. The company's growth trajectory and ambition (towards a potential IPO) indicate significant opportunities for individuals who can contribute to that growth.

🌐 Work Environment

Office Type: Fully Remote. The primary remote location is specified as India, although the job is listed with a Singapore HQ. This offers significant flexibility. Office Location(s): While the company has offices in Singapore, Hong Kong, Australia, and the UK, this specific role is remote, with a primary base in India. The company also offers the flexibility to work from anywhere in the world for one month annually.

Workspace Context:

• Flexibility: A fully remote setup in India provides autonomy. The "work from anywhere" month offers unique travel and work-life balance opportunities.
• Technology: Access to modern design tools (Figma), analytics platforms (GA4, Mixpanel), and collaboration software is expected.
• Collaboration: Expect frequent virtual collaboration with a global, distributed team through video calls, Slack, and project management tools. The emphasis on structured communication and constructive conflict resolution is key to this environment.

Work Schedule: A standard 40-hour work week is typical for full-time roles, with flexibility provided by the remote setup. Deadlines for outcomes and campaign launches will dictate intense periods.

📝 Enhancement Note: The remote nature of the role, combined with the global travel perk, signifies a modern, flexible work environment. Candidates should be comfortable with asynchronous communication and virtual collaboration tools. The "startup mindset" implies a dynamic and potentially fast-paced environment.

📄 Application & Portfolio Review Process

Interview Process:

• HR Screening (30 mins): Initial check for basic qualifications, cultural fit, and role understanding. Prepare to articulate your experience and interest in Sleek.
• Career Deep Dive (60 mins): Conversation with the Hiring Manager focusing on your past roles, responsibilities, and achievements. Be ready to discuss specific projects and your contributions in detail.
• Whiteboarding / Case Study Session (60 mins): A practical session with the Hiring Manager to solve real-world challenges faced by the role. Focus on demonstrating your problem-solving approach, structured thinking, and design methodology.
• Behavioral Fit Assessment (60 mins): Discussion with a leadership team member to assess how you think, work, and align with Sleek's core values (Ownership, Humility, Structured Thinking, Data Driven, Tough Conversations). Prepare specific examples using the STAR method.
• Offer + Reference Interviews: Verbal/email offer followed by reference checks.

Portfolio Review Tips:

• Highlight Growth Impact: Clearly demonstrate how your designs have directly contributed to measurable business outcomes like increased conversion rates, lead generation, or user engagement. Use data and metrics.
• Showcase Design System Work: Present examples of design systems, component libraries, and style guides you have developed or contributed to, emphasizing their scalability and impact on design consistency and development efficiency.
• Detail Your Process: For each project, explain your design process, including user research, ideation, prototyping, testing, and iteration. Explain the "why" behind your decisions.
• Figma Proficiency: Be prepared to walk through your Figma files, demonstrating your proficiency in prototyping, component creation, and design system organization.
• Tailor to Sleek: Research Sleek's products, target audience (micro SMEs), and mission. Frame your portfolio examples to show how your skills align with their business objectives.

Challenge Preparation:

• Understand Sleek's Business: Familiarize yourself with Sleek's services (Corporate Secretary, Accounting, FinTech Payments) and their target market.
• Focus on Data & Growth: Anticipate challenges related to user acquisition, onboarding optimization, conversion rate improvement, and landing page design.
• Structure Your Approach: For case studies, use a clear structure: Problem Statement -> Research & Analysis -> Design Solutions -> Testing & Iteration -> Measurable Outcomes.
• Articulate Rationale: Be ready to explain the reasoning behind your design choices, linking them to user needs, business goals, and data insights.

📝 Enhancement Note: The interview process is structured to assess technical skills, strategic thinking, and cultural alignment. Candidates should prepare concrete examples that showcase their ability to drive growth through design and their comfort with data-driven decision-making. The behavioral assessment is critical, so understanding Sleek's values is key.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential for design, prototyping, collaboration, design systems).
• Design Systems: Expertise in creating, maintaining, and scaling design systems.
• Collaboration: Slack, Zoom, or similar platforms for remote team communication.
• Project Management: Tools like Jira, Asana, Trello, or Monday.com might be used for workflow tracking.

Analytics & Reporting:

• Web Analytics: Google Analytics 4 (GA4) for tracking website traffic, user behavior, and conversion goals.
• Product Analytics: Mixpanel for in-depth user behavior analysis, event tracking, and funnel analysis.
• User Behavior Analysis: Hotjar for heatmaps, session recordings, and user feedback to understand user interactions.
• A/B Testing Frameworks: Experience with tools or methodologies for running A/B tests to optimize designs.

CRM & Automation:

• CRM: While not explicitly mentioned, integration with a CRM (like Salesforce, HubSpot) is likely for lead tracking and sync.
• CMS Platforms: Familiarity with Sanity, Contentful, or Strapi for managing content on microsites and landing pages.
• Automation Tools: Experience with tools like Zapier (preferred) for connecting applications and automating workflows.

📝 Enhancement Note: Proficiency in Figma and experience with the specified analytics tools (GA4, Mixpanel, Hotjar) are non-negotiable. The ability to work with the React/Next.js/Tailwind stack is crucial for effective collaboration with engineers, implying a need for understanding front-end development principles.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for tasks and seeing them through to completion, demonstrating proactivity.
• Humility: Openness to feedback, willingness to learn from mistakes and others, and a collaborative spirit.
• Structured Thinking: Applying logical and systematic approaches to problem-solving in a complex environment.
• Data Driven: Relying on data and insights to guide design and product decisions.
• Constructive Communication: Ability to engage in difficult conversations positively, respectfully, and build trust.

Collaboration Style:

• User-Centric Collaboration: Prioritizing user needs and feedback in all design and product discussions.
• Cross-Functional Integration: Working closely with engineering, product management, and marketing to ensure alignment and successful execution.
• Data-Informed Iteration: A culture of continuous improvement driven by analytics and user testing insights.
• Open Feedback Loops: Encouraging constructive criticism and knowledge sharing to foster growth and improve design quality.

📝 Enhancement Note: Sleek's emphasis on "Humility and kindness" alongside the core values suggests a supportive and inclusive work environment where personal growth and learning are valued. The "startup mindset" implies a culture of agility, innovation, and a shared commitment to the company's mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Product & Growth: Effectively designing for both core product usability and aggressive growth metrics simultaneously.
• Data Interpretation: Translating complex analytics data into actionable design improvements.
• Remote Collaboration Dynamics: Maintaining strong communication and cohesion within a distributed, global team.
• Design System Evolution: Ensuring the design system remains scalable, up-to-date, and adopted across product teams.
• AI Integration: Exploring and implementing AI tools effectively and ethically in the design workflow.

Learning & Development Opportunities:

• Growth Design Mastery: Deepen expertise in conversion rate optimization, A/B testing, and user acquisition strategies through design.
• AI in Design: Be at the forefront of exploring AI applications in UX/UI design and product development.
• Design System Leadership: Contribute significantly to the growth and maintenance of a scalable design system.
• Cross-functional Influence: Develop skills in influencing product strategy and roadmap through design advocacy.
• Global Work Experience: Gain experience working with diverse teams and markets across different regions.
• B Corp Impact: Contribute to a company committed to sustainability and social responsibility.

📝 Enhancement Note: The role presents an excellent opportunity to specialize in growth design within a fast-scaling FinTech/SaaS company. The challenges are framed as opportunities for learning and development, aligning with Sleek's commitment to employee growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., GA4, Mixpanel, Hotjar) to identify a UX problem and how you designed a solution to address it. What were the measurable results?" (Focus on data-driven iteration, impact, and process.)
• "Walk me through a complex user flow you designed for a SaaS product or a landing page aimed at conversion. What were the key design decisions and trade-offs?" (Focus on structured thinking, problem-solving, and user-centricity.)
• "How do you approach building and maintaining a design system? What are the key components, and how do you ensure adoption and consistency with engineering teams?" (Focus on design system expertise, collaboration, and scalability.)

Company & Culture Questions:

• "Based on your understanding of Sleek and our mission, how would you approach designing a new feature for our accounting service to improve user adoption among micro SMEs?" (Demonstrate company research, user-centricity, and strategic thinking.)
• "Tell me about a time you had a disagreement with an engineer or product manager about a design decision. How did you handle it, and what was the outcome?" (Assess collaborative skills and ability to have tough conversations constructively.)
• "How do you stay updated on the latest trends in UX/UI design, growth marketing, and AI? What are your thoughts on AI's role in design?" (Gauge curiosity, proactivity, and forward-thinking.)

Portfolio Presentation Strategy:

• Quantify Everything: For each project, explicitly state the problem, your solution, and the measurable business impact (e.g., "+25% CVR uplift," "15% reduction in onboarding drop-off").
• Showcase Process, Not Just Pixels: Walk through your design process for 1-2 key case studies, explaining your rationale, research, and testing methods.
• Highlight Design System Contribution: If you have designed or contributed to a design system, present examples of components and explain how it streamlined development and ensured consistency.
• Be Ready for Figma Deep Dive: Have your Figma files accessible and be prepared to navigate them, explaining your file structure, component usage, and prototyping methods.
• Connect to Sleek's Mission: Frame your experience and portfolio to show how your skills can directly contribute to Sleek's goals of simplifying back-office operations and driving growth for micro SMEs.

📝 Enhancement Note: The interview process emphasizes practical application and behavioral fit. Candidates should prepare specific project examples that align with Sleek's values and the role's focus on product and growth. The ability to articulate the "why" behind design decisions and quantify impact is critical.

📌 Application Steps

To apply for this Product Designer - UX/UI (Product + Growth) position:

• Submit your application through the provided Workable link.
• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your UX/UI design skills, growth design experience, and quantifiable results. Ensure case studies clearly detail the problem, your process, and the measurable impact.
• Tailor Your Resume: Highlight keywords from the job description, particularly "UX/UI Design," "Figma," "Design Systems," "Growth Design," "Conversion Rate Optimization," "SaaS," "React," and specific analytics tools. Quantify your achievements whenever possible.
• Prepare Your Narrative: Practice articulating your design process, your understanding of the company's mission, and how your skills can drive growth for Sleek. Be ready to discuss your experience with data-driven design and collaboration.
• Research Sleek: Understand Sleek's services, target market (micro SMEs), company values, and recent achievements (e.g., Series B funding, B Corp certification). This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The primary remote location for this role is India, despite the Singapore listing.