Product Designer (UX/UI)

📍 Job Overview

Job Title: Product Designer (UX/UI)

Company: SEARADAR

Location: Armenia (Remote)

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: 2026-02-20

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in transforming SEARADAR's yacht charter booking experience from a concierge model to a fully online, self-service platform.

• The Product Designer will own the entire design lifecycle, focusing on user conversion and replacing manual sales interactions with an intuitive interface.

• The position requires a blend of user experience research, including audits and customer journey mapping, alongside high-fidelity UI design and the creation of design system components.

• The designer will collaborate closely with product ownership and development teams, utilizing data analytics and A/B testing to drive iterative improvements and user acquisition.

📝 Enhancement Note: While the job title is "Product Designer (UX/UI)", the core responsibility of replacing a human sales manager with an interface points towards a strong emphasis on conversion rate optimization (CRO) and user acquisition funnel design. This role is less about purely aesthetic UI and more about driving measurable business outcomes through design. The target audience for this role should understand that success will be measured by conversion metrics.

📈 Primary Responsibilities

• Conduct comprehensive UX audits of the existing booking flow and perform in-depth competitor analysis against key players like Click&Boat, Zizoo, GetMyBoat, and Tubber.

• Develop detailed current and target Customer Journey Maps specifically for the online booking funnel, identifying key touchpoints and potential drop-off points.

• Execute user research initiatives, including short interviews with clients and internal sales managers, to uncover critical pain points and user needs within the booking process.

• Design wireframes and interactive prototypes for essential screens such as search, yacht card details, comparison views, checkout, and payment gateways.

• Create high-fidelity UI designs, develop reusable design system components, and ensure responsive, mobile-first layouts for a seamless user experience across all devices.

• Partner with product owners and leverage analytics tools (e.g., PostHog) to formulate data-driven hypotheses for A/B testing and design specific test variants.

• Prepare detailed design specifications, assets, and documentation for efficient handoff to the frontend development team, ensuring accurate implementation.

• Continuously iterate on designs based on user feedback, A/B test results, and performance metrics to optimize the conversion funnel and enhance user satisfaction.

📝 Enhancement Note: The responsibilities emphasize a data-driven and iterative approach to design, which is crucial for roles focused on conversion optimization. The expectation to "replace a human sales manager with an interface" implies a need for persuasive design, clear calls-to-action, and a deep understanding of user psychology in transactional contexts.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3 years of dedicated product design experience, with a strong preference for candidates who have worked in e-commerce, online marketplaces, or the travel and booking industries.

• Demonstrated experience in conducting UX research activities such as UX audits, Customer Journey Mapping, and user interviews.

Required Skills:

• UX Research & Strategy: Expertise in UX audits, competitor analysis, and customer journey mapping to identify user pain points and opportunities for conversion optimization.

• User Interviewing: Ability to conduct effective interviews with clients and internal stakeholders to gather qualitative insights.

• Wireframing & Prototyping: Proficiency in creating low-fidelity wireframes and interactive prototypes to visualize and test user flows.

• High-Fidelity UI Design: Skill in producing polished, pixel-perfect UI designs that align with brand identity and user experience goals.

• Design Systems: Experience in creating, maintaining, and utilizing design system components for consistency and efficiency across product interfaces.

• Responsive & Mobile-First Design: Ability to design user interfaces that adapt seamlessly across various devices, prioritizing the mobile experience.

• Figma Proficiency: Advanced skills in Figma, including mastery of prototyping, auto-layout features, component creation, and developer handoff tools.

• Autonomy & Problem-Solving: Capacity to work independently, define problems, and propose creative design solutions with minimal supervision.

• Language Proficiency: Fluent English (the primary working language) and Russian.

Preferred Skills:

• Analytics & Data-Informed Design: Experience using analytics tools such as PostHog, Hotjar, or Google Analytics to inform design decisions and measure impact.

• A/B Testing: Familiarity with designing and interpreting A/B tests to validate design hypotheses and optimize conversion rates.

• Industry Familiarity: Knowledge of the travel, charter, or online booking industry and its specific user behaviors and market dynamics.

• Basic Technical Understanding: A foundational understanding of HTML and CSS to ensure designs are technically feasible and to facilitate better collaboration with developers.

📝 Enhancement Note: The emphasis on "conversion-focused design" and the requirement for "3+ years of product design experience, ideally in e-commerce, marketplace, or travel/booking" indicates a need for candidates who understand the business impact of design, not just aesthetic execution. The "autonomy" requirement suggests they are looking for a self-starter who can drive the design process forward with minimal management oversight.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Case Studies: Showcase at least two detailed case studies demonstrating your process in designing for conversion optimization. This should include problem definition, user research, design solutions, and measurable outcomes.

• UX Research & Analysis: Include examples of UX audits, competitor analyses, and customer journey maps you have created, highlighting your analytical approach to understanding user behavior and identifying friction points.

• UI Design & Prototyping: Present high-fidelity UI designs and interactive prototypes, ideally built in Figma, demonstrating your ability to create intuitive and engaging user interfaces.

• Design System Contributions: If applicable, provide examples of design system components you have designed or contributed to, illustrating your understanding of design consistency and scalability.

• Impact & Iteration: Clearly articulate the impact of your designs, ideally with quantifiable results (e.g., increased conversion rates, reduced drop-offs), and demonstrate how you used data or user feedback to iterate on designs.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for mapping user flows, identifying bottlenecks, and designing optimized workflows that enhance user experience and drive conversions.

• User-Centric Design Methodology: Articulate your approach to user research, including methods for gathering insights and translating them into actionable design strategies.

• Design Handoff & Collaboration: Demonstrate your process for preparing design specifications and assets for developer handoff, and explain how you collaborate with engineering teams to ensure accurate implementation.

📝 Enhancement Note: For this role, the portfolio is critical. The hiring team explicitly states "Strong portfolio showing conversion-focused design (not just visual concepts)." This means candidates must demonstrate their ability to impact business metrics through design, not just create aesthetically pleasing interfaces. They should be prepared to walk through their design process and the rationale behind their decisions, especially concerning user flow and conversion optimization.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Fully Remote Work: The flexibility to work from anywhere in the world, offering significant work-life integration.

• Flexible Working Hours: Ability to align work schedules with team processes, providing autonomy in managing daily tasks.

• International Team Environment: Opportunity to collaborate with a diverse, global team and contribute to a product with international reach.

• EUR-Based Compensation: Salary is pegged to the Euro, offering stability and a competitive standard for international remote roles.

• Team Offsite Events: Opportunities for in-person team building and collaboration, fostering stronger working relationships.

• Annual Yacht Regatta: A unique company tradition that combines team building with the company's industry.

• Streamlined Operations: A commitment to clear communication and minimal bureaucracy, promoting an efficient and collaborative work culture.

Working Hours:

• The role requires approximately 40 hours per week, with flexible working hours that should be aligned with team processes. This allows for a degree of autonomy in scheduling while ensuring effective collaboration within the international team structure.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for remote product designers in Europe with the specified experience level and specialization. The company states compensation is "tied to EUR, discussed individually," so this range should be considered a guideline. The benefits highlight a strong emphasis on flexibility, international exposure, and a unique company culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel & Marketplace (specifically Yacht Charter)

• SEARADAR operates within the growing online travel and marketplace sector, focusing on yacht charter services. This industry is characterized by a need for trust, transparency, and efficient booking processes. The company's strategic shift to fully online booking aims to disrupt a traditionally service-intensive market by leveraging technology for scalability and customer convenience.

Company Size: 30+ employees

• With a team of over 30 individuals distributed across 10+ countries, SEARADAR maintains a lean and agile operational structure. This size allows for direct impact and cross-functional collaboration, but also necessitates clear roles and self-sufficiency, especially for individual contributors like the Product Designer.

Founded: Information not directly provided, but implied to be established enough to have a current concierge model for bookings.

Team Structure:

• Product & Engineering Focus: The Product Designer will work directly with the Head of Marketing, who acts as the Product Owner for this initiative.

• Cross-Functional Collaboration: Close collaboration is expected with the frontend, backend, and QA development teams.

• Lean & Agile: The team operates with minimal bureaucracy, fostering a direct and collaborative working environment where individual contributions are highly visible.

Methodology:

• Data-Driven Decision Making: The role explicitly involves working with analytics tools like PostHog to form hypotheses and design A/B tests, indicating a strong reliance on data to guide product development and optimization.

• User-Centric Design: The emphasis on user research, journey mapping, and understanding pain points underscores a commitment to designing solutions that meet user needs effectively.

• Agile Iteration: The process of designing, testing, and iterating based on results is central to the role, reflecting an agile development approach.

Company Website: http://searadar.com

📝 Enhancement Note: SEARADAR's focus on disrupting the yacht charter market with a self-service online booking model is a key differentiator. The company culture appears to value autonomy, direct impact, and data-informed decision-making. Understanding this strategic shift is crucial for candidates to align their skills and expectations with the role's objectives.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer (First Dedicated Design Hire for Product Line)

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Deepening UX/CRO Expertise: As the primary designer for this critical product line, there's an opportunity to become a subject matter expert in conversion rate optimization (CRO) and user acquisition funnel design within the travel/marketplace domain.

• Building a Design Function: Potential to grow into a leadership role as the product line scales and the need for a dedicated design team emerges. This could involve mentoring junior designers or establishing design processes and standards within the company.

• Strategic Product Influence: The autonomy and direct reporting line to the Head of Marketing provide a platform to influence product strategy and contribute to key business decisions beyond just design execution.

• Cross-Functional Skill Development: Working closely with marketing, sales, and engineering teams offers opportunities to broaden understanding of business operations, product management, and technical implementation.

📝 Enhancement Note: This role offers a unique opportunity for a designer to be a foundational contributor to a significant strategic shift for SEARADAR. The growth potential lies not just in design skills but also in business impact, strategic contribution, and potentially building out a design function. Candidates should highlight their ability to drive business outcomes through design.

🌐 Work Environment

Office Type: Fully Remote

• SEARADAR operates entirely remotely, with no physical office requirement for this position. This fosters a global talent pool and offers maximum flexibility to employees.

Office Location(s): Armenia (Primary Derived Location), but globally distributed team.

Workspace Context:

• Collaborative Digital Space: Work will be conducted primarily through digital collaboration tools, emphasizing asynchronous communication and clear documentation. The international nature of the team necessitates strong communication skills and a proactive approach to staying connected.

• Technology & Tools: Access to and proficiency with design tools like Figma, analytics platforms (PostHog), and project management software will be essential for daily operations.

• Team Interaction: Opportunities for interaction will include virtual team meetings, design reviews, brainstorming sessions, and potentially informal virtual coffee chats, fostering a sense of connection within the distributed team.

Work Schedule:

• Flexible working hours are offered, with the expectation that schedules are aligned with team processes to ensure effective collaboration. This typically means being available for key meetings and maintaining consistent communication during core working periods relevant to the team's operational hours. A standard 40-hour work week is implied.

📝 Enhancement Note: The fully remote nature and flexible hours are key selling points. However, candidates should be prepared for a highly asynchronous work environment and the need for proactive communication to bridge time zone differences and maintain team cohesion. Aligning with "team processes" suggests there will be core hours or meeting cadences to adhere to.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio, focusing on relevant experience and conversion-focused design examples.

• Hiring Manager/Product Owner Interview: A discussion with the Head of Marketing (Product Owner) to assess your understanding of the role's objectives, your approach to UX research and conversion design, and your cultural fit. You'll likely discuss your portfolio in detail.

• Design/Technical Interview: Potentially a session with members of the development team or other stakeholders to evaluate your technical design skills, Figma proficiency, and ability to articulate design decisions and technical constraints.

• Practical Exercise/Case Study: You may be asked to complete a small design challenge or present a more in-depth case study from your portfolio, focusing on how you would approach a specific problem related to the booking funnel.

• Final Interview: Possibly a final conversation to discuss logistics, answer any remaining questions, and confirm mutual fit.

Portfolio Review Tips:

• Highlight Conversion Impact: For each case study, clearly articulate the problem, your process, the design solutions, and most importantly, the results. Use metrics (e.g., "increased conversion by X%", "reduced drop-off by Y%") wherever possible.

• Show, Don't Just Tell: Walk through your Figma prototypes and designs, explaining your rationale for key decisions, especially those related to user flow, usability, and conversion optimization.

• Demonstrate Research Skills: Include examples of your UX research process – how you identified user pain points, conducted competitor analysis, or mapped customer journeys. Explain how this research informed your design.

• Focus on Process: Detail your end-to-end design process, from discovery and ideation to UI design and developer handoff. Emphasize your ability to work autonomously and problem-solve.

• Tailor to the Role: Ensure your portfolio prominently features work that aligns with e-commerce, marketplaces, or booking platforms, and specifically showcases your ability to design for conversion.

Challenge Preparation:

• Understand the Business Goal: Be clear on SEARADAR's objective: to replace a manual sales process with a self-service online booking experience. Frame your approach around this goal.

• Think Like a CRO Specialist: Consider common conversion funnel optimization techniques, user psychology principles, and data analysis methods.

• Prepare for "How Would You...": Expect questions like "How would you improve the search results page for conversion?" or "How would you design a checkout flow that minimizes abandonment?"

• Showcase Your Tools: Be ready to discuss your experience with Figma, PostHog, and other relevant tools.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on the portfolio. Candidates must be prepared to articulate their design process, demonstrate measurable impact, and show how their skills directly address SEARADAR's strategic goal of online conversion.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required skill, indicating it's the primary tool for UI design, prototyping, component creation, auto-layout, and developer handoff. Proficiency is essential.

• Design System Tools: While not a specific tool, proficiency in building and managing design system components within Figma is crucial for consistency and scalability.

Analytics & Reporting:

• PostHog: Specifically mentioned as a tool to be used for forming hypotheses and designing A/B test variants. Experience with PostHog or similar product analytics platforms (e.g., Mixpanel, Amplitude) is highly desirable.

• Hotjar/Google Analytics (Nice-to-Have): Familiarity with heatmaps, session recordings, or broader web analytics tools would be beneficial for understanding user behavior.

CRM & Automation:

Other Potential Tools:

• User Research Platforms: Tools for conducting remote interviews or usability testing (e.g., UserTesting.com, Lookback).

• Project Management Software: Tools like Jira, Asana, or Trello for task management and collaboration with development teams.

• Version Control for Designs: Understanding how to manage design iterations and collaborate effectively within Figma.

📝 Enhancement Note: The core toolset revolves around Figma for design and PostHog for data-driven decision-making. Candidates should emphasize their proficiency in these areas and their ability to translate data insights into design solutions. Familiarity with other analytics or user research tools is a plus.

👥 Team Culture & Values

Operations Values:

• Autonomy & Ownership: The company emphasizes giving employees goals and context, expecting them to work autonomously. This suggests a value placed on self-starters who take ownership of their work and drive it to completion.

• Efficiency & Scalability: The strategic goal of building a self-service booking experience highlights a drive for efficiency and scalability, aiming to reduce manual effort and increase output through technology and optimized processes.

• Data-Driven Approach: The explicit mention of using PostHog for hypotheses and A/B testing underscores a commitment to making decisions based on data and measurable outcomes.

• Collaboration & Internationalism: Working remotely from 10+ countries fosters a diverse and collaborative environment. The company values clear communication and minimal bureaucracy, suggesting an operational culture that is agile and people-focused.

• Customer Centricity: While not explicitly stated as a value, the focus on user research, journey mapping, and improving the customer experience implies a deep-seated understanding of customer needs as central to business success.

Collaboration Style:

• Asynchronous & Remote-First: Given the distributed team, collaboration is likely heavily reliant on asynchronous communication tools (e.g., Slack, email, project management platforms) and well-documented processes.

• Direct & Transparent: With minimal bureaucracy, communication is expected to be direct and transparent between team members, including cross-functional collaboration between design, marketing, and engineering.

• Goal-Oriented: The focus on achieving specific business objectives (e.g., online booking conversion) means collaboration is often centered around project goals and iterative problem-solving.

• Feedback Exchange: A culture that encourages feedback is implied, particularly in the design and A/B testing cycles, where iteration is key to improvement.

📝 Enhancement Note: Candidates should highlight their ability to thrive in a remote, autonomous environment, their comfort with data-driven decision-making, and their skills in asynchronous communication. Demonstrating an understanding of how design contributes to business efficiency and scalability will resonate well.

⚡ Challenges & Growth Opportunities

Challenges:

• Replacing Human Interaction with Interface: The primary challenge is to design an intuitive and persuasive online experience that can effectively replace the nuanced guidance and trust-building typically provided by a human sales manager in the yacht charter booking process. This requires a deep understanding of user psychology and conversion design.

• Data Interpretation & Hypothesis Generation: Effectively utilizing analytics data (PostHog) to form actionable hypotheses and design effective A/B tests requires strong analytical skills and a strategic mindset.

• Balancing User Needs with Business Goals: Ensuring that the design serves both the user's need for a seamless booking experience and SEARADAR's goal of increased online conversion and revenue.

• Working Autonomously in a Remote Setting: Maintaining productivity, effective communication, and project momentum without direct, in-person supervision, while navigating different time zones and cultural nuances.

Learning & Development Opportunities:

• Specialization in Conversion Rate Optimization (CRO): Deepening expertise in CRO principles, user funnel optimization, and data-driven design through hands-on application in a critical business area.

• E-commerce/Marketplace Design Expertise: Gaining significant experience in designing for complex transactional platforms, which is highly transferable across industries.

• Product Strategy Contribution: Opportunity to influence product strategy and roadmap decisions by bringing user insights and data-backed design recommendations to the Head of Marketing and Product Owner.

• Building Design Processes: As the first dedicated designer for this product line, there's a chance to help define and establish design best practices, workflows, and potentially contribute to building a future design team.

📝 Enhancement Note: The challenges are directly tied to the company's strategic pivot, offering significant learning opportunities for a designer interested in conversion optimization and product strategy. Candidates can frame their interest by highlighting how they are eager to tackle these specific challenges and grow their expertise in these areas.

💡 Interview Preparation

Strategy Questions:

• Conversion Funnel Optimization: Be prepared to discuss your process for identifying and addressing drop-off points in a user journey, using examples from your portfolio. How would you design a search results page or a checkout flow to maximize conversions?

• Data-Informed Design: Explain how you would use PostHog data (or similar analytics) to inform design decisions for the booking process. How do you formulate hypotheses for A/B tests, and what kind of metrics would you track?

• Replacing Sales with Design: Discuss your approach to designing an interface that can build trust and guide users through a complex decision, similar to how a sales manager would. What elements are crucial for a successful online booking experience?

Company & Culture Questions:

• Understanding SEARADAR's Vision: Research SEARADAR's current offerings and their strategic goal of an online booking experience. Articulate why this transition is important for the business.

• Remote Work & Autonomy: Discuss your experience working remotely and how you maintain productivity, communication, and collaboration in a distributed team. How do you handle ambiguity and take initiative?

• Design Systems & Scalability: Explain the importance of design systems and how they contribute to efficiency and scalability, especially in a growing company.

Portfolio Presentation Strategy:

• Focus on Impact: For each case study, start with the business problem and the desired outcome (e.g., increase bookings). Then, walk through your process, highlighting how your design decisions directly addressed the problem and contributed to achieving the outcome. Quantify results whenever possible.

• Tell a Story: Structure your case studies as narratives – the challenge, your research and ideation, the design solution, and the results. Explain the "why" behind your design choices.

• Demonstrate Process: Clearly show your UX research, wireframing, prototyping, and UI design stages. Explain how user feedback or data influenced your iterations.

• Figma Proficiency: Be ready to navigate your Figma files to showcase specific features like components, auto-layout, and prototypes.

• Address Conversion Explicitly: Ensure your presentation continuously links your design work back to the core objective of driving online conversions and replacing manual sales efforts.

📝 Enhancement Note: Preparation should heavily focus on demonstrating a data-driven, conversion-oriented design approach. Candidates should be ready to articulate their problem-solving process, quantify their impact, and align their design philosophy with SEARADAR's business objectives. The interview will likely assess not just design skill, but also strategic thinking and business acumen.

📌 Application Steps

To apply for this Product Designer (UX/UI) position:

• Submit your application through the provided link on join.com.

• Customize Your Resume: Tailor your resume to highlight your experience in e-commerce, marketplaces, conversion-focused design, UX research, and Figma proficiency. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your ability to design for conversion. Ensure each case study clearly outlines the problem, your process, the solution, and measurable results. Prioritize examples from similar industries (e-commerce, travel, booking) if available.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on articulating your design process, rationale, and impact. Be ready to discuss how you would approach SEARADAR's specific challenge of creating an online booking experience.

• Research SEARADAR: Understand their current business model, their strategic shift to online booking, and their target market. This will help you tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.