Product Designer (UX & UI)

📍 Job Overview

Job Title: Product Designer (UX & UI) Company: Wix Location: Vilnius, Vilnius County, Lithuania Job Type: Full-time Category: Product Design Operations Date Posted: 2025-11-03 Experience Level: 2-5 years Remote Status: Hybrid (4 days in office expected)

🚀 Role Summary

• Spearhead the end-to-end design lifecycle for innovative AI-driven solutions within a new, agile team.
• Translate user needs and business requirements into intuitive and visually compelling user experiences and interfaces.
• Drive product iteration and improvement by analyzing post-launch data and advocating for user-centric enhancements.
• Collaborate closely with product managers and software developers to ensure seamless product delivery and iterative development.
• Experiment with novel design methodologies and tools to contribute to the evolution of product development practices at Wix.

📝 Enhancement Note: This role is positioned within a "newly formed team" and a "startup-like environment" within Wix, indicating a high degree of autonomy and the opportunity to shape processes. The emphasis on AI-driven solutions suggests a forward-thinking product strategy.

📈 Primary Responsibilities

• Lead the complete design process, encompassing user research, ideation, concept validation, and the creation of detailed UI designs across all product scenarios, ensuring successful handover to development teams.
• Partner with Product Managers and Software Developers to collaboratively define product features, design specifications, and ultimately deliver robust and user-friendly solutions.
• Conduct comprehensive user research, leveraging support tickets, analytics data, usability testing, interviews, and competitor analysis to gain deep product and user insights.
• Facilitate rapid iteration and validation of new design concepts through agile testing methodologies.
• Produce high-quality, pixel-perfect visual designs within a dynamic and fast-paced development environment.
• Analyze post-launch performance metrics and user feedback to champion and prioritize design-centered iterations and usability enhancements.
• Actively explore and propose new ways of working, design methodologies, and tools to contribute to the continuous improvement of Wix's product development framework.

📝 Enhancement Note: The responsibility to "advocate for the prioritization of design centered iterations and usability improvements" highlights the influence this role has on product roadmap decisions, moving beyond a purely execution-focused design position.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a solid understanding of design principles and practical application in product development is essential. Experience: 3+ years of dedicated experience in product design, with a strong preference for candidates who have worked within product teams.

Required Skills:

• Proven ability to manage the entire product design lifecycle, from initial research to final UI delivery.
• Deep understanding of User Experience (UX) design principles, including user research, usability testing, information architecture, interaction design, and content strategy.
• Proficiency in User Interface (UI) design, with an emphasis on creating pixel-perfect and visually appealing interfaces.
• Familiarity with AI concepts and a demonstrated curiosity and practical approach to applying AI in product solutions.
• Excellent communication, presentation, and interpersonal skills for effective collaboration with cross-functional teams.
• Strong organizational skills and the ability to manage multiple projects and priorities in a fast-paced environment.
• Advanced analytical skills to interpret data, identify trends, and inform design decisions.
• Exceptional problem-solving capabilities with a meticulous attention to detail.
• Demonstrated comfort with ambiguity, a willingness to experiment, and a capacity for rapid iteration.
• High proficiency in Figma for design and prototyping.

Preferred Skills:

• Experience working in a startup-like or agile product development environment.
• Familiarity with A/B testing and experimentation frameworks for design validation.
• Basic understanding of front-end development principles to facilitate better collaboration with engineers.
• Experience with data analysis tools and techniques for user behavior insights.

📝 Enhancement Note: The explicit mention of "curiosity about AI" and "just genuine interest and a willingness to experiment" suggests that strong technical AI expertise is not a prerequisite, but rather a mindset of exploration and application is highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, demonstrating ownership from concept to launch.
• Case studies that clearly articulate the problem, your design process, the solutions implemented, and the measurable impact on user experience or business metrics.
• Examples of user research methodologies employed, including how insights were gathered and translated into design decisions.
• Prototypes and UI designs that highlight attention to detail, visual aesthetics, and usability.
• Evidence of collaboration with Product Managers and Developers, showcasing how you integrated feedback and technical constraints.

Process Documentation:

• Demonstrate experience in defining and documenting design workflows, from initial ideation to developer handoff.
• Showcase how you have contributed to or established processes for user testing, feedback collection, and iterative design improvements.
• Illustrate your approach to managing design systems or style guides to ensure consistency and scalability across products.

📝 Enhancement Note: Given the role's emphasis on "fast iteration" and "practical problem solving," portfolios should highlight agility and the ability to deliver actionable design solutions rather than solely theoretical or highly polished, lengthy projects.

💵 Compensation & Benefits

Salary Range: 4500 - 6500 Eur GROSS / month. This range represents the total compensation, potentially including equity (RSUs).

Benefits:

• Discount stock purchasing plans (ESPP), offering an opportunity to invest in the company's growth.
• Comprehensive health and personal accident insurance coverage.
• Daily lunch and snacks provided at the office, enhancing the on-site work experience.
• Commuting allowance to support daily travel to the office.
• Discounted phone operator services and compensation for a new phone, aiding connectivity.
• Free exercise classes and wellness activities to promote employee well-being.
• Access to online courses and professional development opportunities for continuous learning.
• Regular fun activities and team events to foster a strong sense of community and team cohesion.

Working Hours: While not explicitly stated as fixed, the mention of working 4 days a week in the office and a "fast-paced environment" suggests a standard full-time commitment, likely around 40 hours per week, with potential for flexibility.

📝 Enhancement Note: The provided salary range (4500-6500 Eur GROSS/month) is a strong indicator for the Lithuanian market for a Product Designer with 3+ years of experience, particularly within a tech company of Wix's caliber. The inclusion of "Total compensation, including RSUs package" suggests that equity may be a component of the offer, which is common in larger tech firms.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Web Development & SaaS. Wix operates in the highly competitive online presence and business management sector, empowering individuals and small businesses to create and manage their websites and online stores. Company Size: Approximately 5,300 employees globally, indicating a large, established tech organization with a significant market presence. Founded: 2006. Wix has a mature history in the tech industry, evolving from a website builder to a comprehensive platform for online business.

Team Structure:

• The Product Designer will join a "newly formed team" in Vilnius, suggesting a lean, agile, and potentially autonomous unit focused on specific AI-driven initiatives.
• This team operates within the broader Wix UX/UI Guild, which is responsible for the design of all Wix products, indicating a strong design-centric organization.
• Collaboration is expected to be close-knit, with a focus on cross-functional interaction between design, product management, and engineering.

Methodology:

• Wix emphasizes an "office-first approach" for collaboration, valuing face-to-face interaction and a close-knit community, even within its hybrid model.
• The company encourages innovation, evolution in non-traditional ways, and a high level of collaboration.
• There's a strong focus on iterative development, user feedback loops, and data-driven decision-making for product improvement.

Company Website: https://www.wix.com/

📝 Enhancement Note: The description of Wix as having "small teams that work closely together at a high level" and the mention of a "flexible, startup-like environment" within a newly formed team suggests that while Wix is a large company, this specific role offers an experience akin to working in a smaller, more agile unit with significant impact potential.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level Product Designer position, suitable for individuals with 3+ years of experience. It offers significant ownership and the opportunity to influence product direction within a specialized team. Reporting Structure: The designer will report into a Product Design Lead or Manager within the Vilnius team, with close collaboration expected with Product Managers and Engineering Leads. The role is part of the larger Wix UX/UI Guild, providing a broader network for design best practices and mentorship. Operations Impact: The Product Designer's work will directly impact the user experience of Wix's AI-driven solutions, influencing user adoption, satisfaction, and the overall success of these new product initiatives. This role is crucial in translating complex AI capabilities into accessible and valuable tools for users.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven product design, user research for AI products, and advanced UI/UX patterns.
• Leadership: Potential to grow into a Senior Product Designer role, mentor junior designers, or even transition into a design team lead position as the Vilnius team expands.
• Skill Development: Continuous learning through online courses, participation in the UX/UI Guild, and exposure to cutting-edge AI technologies and design methodologies.
• Cross-functional Movement: Opportunities to explore adjacent roles within product management or UX research, leveraging a strong understanding of the product lifecycle.

📝 Enhancement Note: The role is described as building "innovative AI-driven solutions from the ground up," which presents a significant growth opportunity for designers to be at the forefront of technological innovation and shape new product lines.

🌐 Work Environment

Office Type: The role is primarily office-based, with a hybrid model requiring 4 days per week in the office. Wix emphasizes "face-to-face collaboration" and a "close-knit community" as core to its work environment. Office Location(s): Vilnius, Lithuania. The specific office details (address, amenities) would be provided during the application process, but the description suggests a modern, well-equipped workspace designed for collaboration and employee well-being.

Workspace Context:

• A collaborative environment where designers work closely with product managers and developers, fostering a shared sense of ownership and rapid problem-solving.
• Access to modern design tools and technologies, with an emphasis on Figma.
• Opportunities for informal and formal knowledge sharing, team events, and cross-functional interactions.
• A focus on employee well-being is evident through provided meals, wellness activities, and allowances.

Work Schedule: While a standard full-time schedule is implied, the hybrid model and "fast-paced environment" suggest a need for flexibility and adaptability. The emphasis on in-office collaboration for 4 days a week indicates a structured approach to work hours.

📝 Enhancement Note: The "office-first approach (4 days/week in the office)" is a key differentiator, indicating a preference for in-person collaboration and team synergy, which can be beneficial for complex design problem-solving and rapid iteration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with the role's requirements.
• Portfolio Presentation: A dedicated session where candidates present their work, focusing on their design process, problem-solving approach, and impact. Be prepared to discuss specific case studies in detail.
• Skills Assessment: Potential for a design challenge or practical exercise, either take-home or during an interview, to evaluate problem-solving skills, design thinking, and tool proficiency (e.g., Figma).
• Team/Manager Interviews: Discussions with product managers, developers, and hiring managers to assess cultural fit, collaboration style, and understanding of the role's responsibilities.
• Final Interview: May involve senior leadership to discuss strategic fit and long-term potential.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest projects that best represent your skills in UX/UI design, AI product design, and rapid iteration.
• Tell a Story: For each project, clearly articulate the problem, your role, the design process (research, ideation, iteration, testing), the final solution, and the measurable outcomes or impact.
• Highlight AI Curiosity: If possible, include a project or discuss your thought process on how you'd approach designing for AI-driven features, showcasing your interest and practical application ideas.
• Demonstrate Figma Proficiency: Be ready to walk through your Figma files, explaining your component usage, prototyping techniques, and design system approach.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced task completion time, higher user satisfaction scores).

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully grasp the problem statement and any constraints provided.
• Think Aloud: For any live exercise, articulate your thought process clearly, explaining your assumptions and design decisions.
• Focus on Process: Emphasize your systematic approach to problem-solving, even if you can't complete a full design within the allotted time.
• Prepare for AI Questions: Be ready to discuss how AI could potentially be integrated into existing product flows or how you would approach designing for AI-generated content or recommendations.

📝 Enhancement Note: The emphasis on "fast iteration" and "practical problem solving" means that interviewers will likely be looking for candidates who can demonstrate agility, a pragmatic approach to design, and the ability to deliver tangible results quickly, rather than overly theoretical or complex, long-term projects.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool for this role. Proficiency is explicitly required, suggesting its central importance in the design workflow.
• Design Systems: Experience with or ability to contribute to design systems for maintaining consistency and scalability.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar for tracking user behavior and performance metrics.
• Usability Testing Tools: Experience with platforms for conducting remote or in-person usability tests.
• Data Visualization Tools: Ability to interpret data presented in dashboards or reports to inform design decisions.

CRM & Automation:

• While not explicit, an understanding of how design integrates with CRM and marketing automation platforms can be beneficial for context, particularly in SaaS environments.

📝 Enhancement Note: Figma is the only explicitly mentioned tool. However, given the nature of product design and the need to analyze data, candidates should be prepared to discuss their experience with analytics and testing tools relevant to understanding user behavior and measuring design impact.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental commitment to understanding and serving user needs through thoughtful design.
• Innovation & Evolution: A drive to explore new ideas, adapt to changing technologies (like AI), and evolve product development practices.
• Collaboration: Strong emphasis on teamwork, open communication, and mutual support across design, product, and engineering.
• Data-Driven Decisions: Utilizing data and user feedback to inform design choices and prioritize improvements.
• Quality & Detail: A commitment to high-quality execution, including pixel-perfect UI and robust design solutions.
• Experimentation: A willingness to test new approaches, learn from failures, and continuously improve.

Collaboration Style:

• Cross-functional Integration: Close working relationships with Product Managers to align on strategy and requirements, and with Software Developers to ensure feasibility and smooth implementation.
• Open Feedback Culture: Encouraging constructive feedback within the design team and with other departments to refine designs and processes.
• Agile and Iterative: Working in short cycles, with frequent communication and adjustments based on testing and new insights, fostering a dynamic and responsive team environment.

📝 Enhancement Note: The emphasis on a "startup-like environment" within a "newly formed team" suggests a culture that values proactivity, ownership, and a willingness to wear multiple hats, alongside the established Wix values of innovation and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI: Translating complex and evolving AI capabilities into intuitive, user-friendly experiences presents a unique design challenge.
• Rapid Iteration: Balancing the need for speed with maintaining design quality and user experience rigor in a fast-paced environment.
• Ambiguity: Navigating the uncertainties inherent in building new products from the ground up, where requirements and user needs may evolve rapidly.
• Cross-functional Alignment: Ensuring consistent understanding and buy-in for design decisions across product, engineering, and other stakeholders.

Learning & Development Opportunities:

• AI Design Specialization: Gaining deep expertise in designing for artificial intelligence applications.
• Advanced Design Methodologies: Exploring and implementing cutting-edge UX/UI techniques and research methods.
• Mentorship within the Guild: Learning from experienced designers across various product domains within the Wix UX/UI Guild.
• Exposure to Scale: Understanding how to design for a massive user base and complex platform infrastructure.

📝 Enhancement Note: The role's focus on "building innovative AI-driven solutions from the ground up" is a significant growth opportunity. It allows for hands-on experience with emerging technology and the chance to shape product strategy, positioning the designer for future roles in AI product development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you managed the entire design cycle for a product feature. What were the key stages, and what was the outcome?" (Focus on process, collaboration, and measurable results.)
• "How would you approach designing a user interface for an AI-powered recommendation engine? What are the key considerations?" (Demonstrate your understanding of AI design principles and user needs.)
• "Tell me about a situation where you had to work with ambiguity or rapidly changing requirements. How did you adapt your design process?" (Highlight your flexibility, problem-solving skills, and iterative approach.)
• "How do you stay updated on the latest design trends, tools, and technologies, particularly in the context of AI?" (Show your commitment to continuous learning and industry awareness.)

Company & Culture Questions:

• "What interests you about Wix and our mission to make it possible for anyone to succeed online?" (Research Wix's values and recent developments.)
• "How do you see your role contributing to a 'startup-like environment' within a larger company like Wix?" (Emphasize proactivity, ownership, and collaborative spirit.)
• "Describe your ideal collaboration dynamic with product managers and developers." (Align with Wix's emphasis on cross-functional teamwork.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your role, the design process (research, ideation, iteration, testing), the solution, and the impact. Use visuals effectively.
• Highlight AI Relevance: If you have projects involving AI or data-driven features, emphasize them. If not, discuss your theoretical approach to designing for AI.
• Showcase Figma Skills: Be prepared to navigate your Figma files, explain your component usage, prototyping, and any design system elements.
• Quantify Outcomes: Use metrics and data to demonstrate the success of your designs. If direct metrics are unavailable, discuss how you would measure success post-launch.

📝 Enhancement Note: Candidates should be prepared to discuss their experience with Figma in detail, as it's a mandatory requirement. Demonstrating an understanding of how to integrate AI into user experiences and a comfort with rapid iteration will be key differentiators.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on SmartRecruiters.
• Portfolio Customization: Ensure your portfolio prominently features projects that showcase your end-to-end design process, problem-solving abilities, and experience with UI/UX. Tailor your case studies to highlight your interest in AI and rapid iteration.
• Resume Optimization: Update your resume to clearly articulate your 3+ years of product design experience, highlighting skills in Figma, user research, UI/UX design, and any relevant AI curiosity or experience. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio, focusing on clear storytelling and quantifying the impact of your work. Prepare for potential design challenges and questions about your approach to AI design and iterative processes.
• Company Research: Familiarize yourself with Wix's platform, its mission, recent product launches (especially any mentioning AI), and its company culture, particularly its emphasis on collaboration and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.