Product Designer (UX & UI)

📍 Job Overview

Job Title: Product Designer (UX & UI) Company: Wix Location: Vilnius, Vilnius County, Lithuania Job Type: Full-time Category: Product Design (UX/UI) Date Posted: 2025-11-03 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid (4 days/week in office)

🚀 Role Summary

• Drive the end-to-end product design lifecycle, from initial research and ideation through to polished UI delivery and development handoff.
• Foster close collaboration with Product Managers and Software Developers to conceptualize, design, and implement innovative solutions.
• Deeply understand user needs and product intricacies through comprehensive research methodologies, including support ticket analysis, data insights, usability testing, user interviews, and competitive analysis.
• Champion rapid iteration, validation, and refinement of new design concepts and product features.
• Contribute to the evolution of product development at Wix by experimenting with novel methodologies, tools, and work practices.

📝 Enhancement Note: This role is positioned within a "newly formed team" and a "startup-like environment" at Wix, suggesting a high degree of autonomy and a focus on building solutions from the ground up. The emphasis on AI-driven solutions indicates a forward-thinking product strategy. The hybrid work model with a 4-day in-office requirement highlights a preference for collaborative, in-person work, balanced with personal flexibility.

📈 Primary Responsibilities

• Own the complete design process, encompassing user research, conceptualization, wireframing, prototyping, user testing, and the creation of detailed UI specifications for development teams.
• Translate complex user needs and business requirements into intuitive and engaging user experiences across various product flows.
• Conduct thorough user research, including usability testing, user interviews, surveys, and analysis of support data, to inform design decisions and identify areas for improvement.
• Collaborate closely with Product Managers to define product roadmaps, user stories, and feature specifications, ensuring alignment with business objectives.
• Partner with Software Developers to ensure seamless implementation of designs, providing clear documentation, assets, and ongoing support throughout the development sprints.
• Analyze post-launch product performance data and user feedback to identify usability issues and advocate for data-driven design iterations and enhancements.
• Actively participate in design critiques, knowledge-sharing sessions, and team retrospectives to foster a culture of continuous learning and improvement within the UX/UI Guild.
• Propose and experiment with new design methodologies, tools, and technologies to enhance team efficiency and product innovation.

📝 Enhancement Note: The responsibilities emphasize a comprehensive ownership of the design process, from strategic research to tactical UI delivery. The requirement to "manage the entire design cycle" and "deliver thoughtful products and solutions" indicates a senior-level contribution expected from this Product Designer. The focus on "AI-driven solutions" and "experimenting with new ways of working" suggests an environment that values innovation and adaptability in design practices.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Human-Computer Interaction (HCI), Design, Psychology, Computer Science, or a related field is often preferred for Product Design roles. A strong portfolio demonstrating equivalent practical experience will be highly valued. Experience: 3+ years of hands-on experience in product design, with a significant portion of that time spent within product teams focused on iterative development.

Required Skills:

• Proven expertise in the full spectrum of User Experience (UX) design, including user research, usability testing, information architecture, interaction design, and content strategy.
• Strong visual design capabilities with a keen eye for detail, ensuring pixel-perfect UI execution and a high standard of aesthetic quality.
• Demonstrated ability to manage the entire design cycle, from discovery and ideation through to final delivery and post-launch analysis.
• Proficiency in Figma for wireframing, prototyping, UI design, and design system management.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions clearly to cross-functional teams and stakeholders.
• Strong analytical and problem-solving skills, with a data-informed approach to design and a comfort with quantitative and qualitative feedback.
• Adaptability and resilience in a fast-paced environment, showcasing comfort with ambiguity, rapid iteration, and experimentation.
• Genuine curiosity and a practical mindset for exploring and applying Artificial Intelligence (AI) concepts to product challenges, without requiring deep technical expertise.

Preferred Skills:

• Experience working in agile development environments and collaborating effectively with product managers and software engineers.
• Familiarity with design systems and the ability to contribute to or maintain them.
• Experience with user interview techniques, survey design, and analysis of user support data.
• Understanding of front-end development principles to facilitate better collaboration with engineering teams.
• Previous experience in a startup-like environment or a fast-growing tech company.

📝 Enhancement Note: The requirement for "3+ years of work experience in product design, preferably in product teams" positions this role as mid-level. The emphasis on "curiosity about AI" and "practical mindset for exploring how to apply it" is a key differentiator, suggesting Wix is looking for designers who can translate emerging technologies into user-centric solutions. Proficiency in Figma is explicitly stated as a requirement, making it a critical skill for applicants.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of 3-5 significant product design case studies that demonstrate the complete design process from problem identification to solution implementation and impact.
• Each case study should clearly articulate the problem statement, user needs, research methodologies employed, design decisions made, iterations undertaken, and final outcomes.
• Specific examples of how user research (e.g., interviews, usability testing, data analysis) informed design choices should be highlighted.
• Demonstrations of wireframes, user flows, interactive prototypes, and high-fidelity UI designs are essential.
• Evidence of collaboration with product managers and developers, showcasing how design was integrated into the development lifecycle.
• Measurable outcomes or impact where possible (e.g., improvements in conversion rates, user satisfaction scores, task completion times) should be presented.

Process Documentation:

• Showcasing an understanding of managing the design cycle, including research, ideation, validation, UI design, and delivery to development.
• Illustrating experience with iterative design processes, including rapid prototyping, testing, and incorporating feedback.
• Demonstrating how data (support tickets, usability tests, analytics) is used to drive design decisions and improvements.
• Examples of how design solutions were delivered to development and how collaboration was maintained throughout the implementation phase.

📝 Enhancement Note: For a Product Designer role, a robust portfolio is paramount. The emphasis on demonstrating the entire design cycle, including research and post-launch analysis, is crucial. Given the mention of "AI-driven solutions," showcasing any experience or conceptual thinking around AI product features would be a significant advantage. The "startup-like environment" implies a need to demonstrate adaptability and efficiency in process.

💵 Compensation & Benefits

Salary Range: 4500 - 6500 Eur GROSS / month Benefits:

• Discount stock purchasing plans (ESPP)
• Health and personal accident insurance
• Daily lunch and snacks provided at the office
• Commuting allowance
• Discounted phone operator services and compensation for a new phone
• Free exercise classes and wellness activities
• Access to online courses and professional development opportunities
• Opportunities for fun activities and team events

Working Hours: While not explicitly stated, a standard full-time role typically involves approximately 40 hours per week. The hybrid model allows for 1 day per week remote work, with 4 days in the office.

📝 Enhancement Note: The salary range provided (4500 - 6500 Eur GROSS per month) is specific and should be considered competitive for a mid-level Product Designer in Vilnius, Lithuania. The term "Total compensation, including RSUs package" suggests that while the base salary falls within this range, there might be additional equity components, which is common in tech companies like Wix. The benefits package is comprehensive, covering health, wellness, professional development, and daily conveniences, reflecting a strong employee support system.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Web Creation, Business Solutions), Software Development, Internet Services. Wix operates in a highly competitive digital landscape, providing tools that empower individuals and businesses to build and manage their online presence. Company Size: Approximately 5,300 employees globally, with a presence in 22 countries. This indicates a large, established company with significant resources, but also the capacity for smaller, agile teams to operate with a startup mentality. Founded: 2006. Wix has a mature history in the web development space, evolving from its initial offerings to a comprehensive suite of online business tools.

Team Structure:

• The role is part of a "newly formed team in Vilnius," suggesting a lean, focused unit dedicated to building innovative AI-driven solutions.
• This team operates within a "flexible, startup-like environment," implying a flat hierarchy, rapid decision-making, and a high degree of autonomy for team members.
• Collaboration is a key aspect, with the designer working closely with Product Managers and Software Developers.
• The UX/UI Guild is mentioned as the broader department, indicating a community of practice for designers within Wix, fostering knowledge sharing and professional development.

Methodology:

• Emphasis on practical problem-solving and fast iteration.
• Data-driven design approach, utilizing support tickets, user data, and usability tests.
• Experimentation with new ways of working, methodologies, and tools is encouraged.
• The company promotes an "office-first approach" for 4 days a week, valuing face-to-face collaboration and community building.

Company Website: https://www.wix.com/

📝 Enhancement Note: Wix is a well-established tech company known for its user-friendly website builder. The description highlights a culture that balances the stability of a large organization with the agility and innovation of a startup, particularly within new teams. The "office-first" approach for hybrid work underscores the value placed on in-person collaboration, which can be beneficial for design teams needing to brainstorm and iterate effectively.

📈 Career & Growth Analysis

Operations Career Level: This role is categorized as a mid-level Product Designer (UX & UI), requiring 3+ years of experience. It involves managing the full design cycle for new AI-driven products, indicating a significant level of responsibility and impact.

Reporting Structure: The designer will likely report to a Product Design Lead or a Head of Product within the newly formed Vilnius team. They will collaborate closely with Product Managers and Software Developers, forming a cross-functional product development unit. The role also connects to the broader Wix UX/UI Guild for community and mentorship.

Operations Impact: The Product Designer's impact will be direct and significant, shaping the user experience of innovative AI-driven solutions from their inception. Success in this role will contribute to the adoption and effectiveness of these new products, directly influencing customer satisfaction and Wix's competitive edge in the AI space. Analyzing post-launch data and advocating for design-led iterations means the role has a continuous impact on product improvement and user engagement.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in AI product design, user research for complex systems, or advanced UI/UX methodologies.
• Leadership: Potential to grow into a Senior Product Designer role, mentor junior designers, or lead design initiatives within new product teams as they scale.
• Cross-functional Expertise: Developing a strong understanding of product management and software development processes, enhancing overall product development acumen.
• Industry Trends: Staying at the forefront of AI and design innovation through continuous learning and experimentation, as encouraged by Wix.
• Wix Guild: Access to a large design community for learning, networking, and sharing best practices across various product areas within Wix.

📝 Enhancement Note: The role offers substantial growth potential, particularly given its position within a "newly formed team" focused on cutting-edge AI solutions. This environment typically provides more opportunities for ownership and impact than established product lines. The connection to the broader UX/UI Guild ensures access to mentorship and a professional network that can support career progression.

🌐 Work Environment

Office Type: The role requires working 4 days per week in the Vilnius office, indicating a hybrid "office-first" model. This suggests a physical workspace designed to foster collaboration, innovation, and team cohesion. Office Location(s): Vilnius, Lithuania. Specific office address details would be provided upon inquiry or during the application process.

Workspace Context:

• Collaborative Environment: The 4-day in-office requirement is intended to facilitate face-to-face collaboration, brainstorming sessions, and spontaneous interactions crucial for design teams.
• Tools & Technology: Access to industry-standard design tools like Figma is expected, along with the necessary hardware and software infrastructure to support design and research activities.
• Team Interaction: Opportunities for frequent interaction with product managers, developers, and fellow designers within the UX/UI Guild, promoting a supportive and knowledge-sharing atmosphere.

Work Schedule: A standard full-time schedule, likely around 40 hours per week, with flexibility provided by the 1-day remote component of the hybrid arrangement. This schedule supports efficient workflow management and allows for focused work, both in the office and remotely.

📝 Enhancement Note: The "office-first" hybrid approach (4 days in office) is a significant aspect of the work environment. This suggests Wix values in-person collaboration and team synergy for design work, while still offering a degree of flexibility. This model is often adopted by companies aiming to combine the benefits of remote work with the advantages of a shared physical workspace for creative and strategic tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your experience, skills, and alignment with the role requirements.
• Hiring Manager/Recruiter Interview: An initial conversation to discuss your background, motivations, and understanding of the role and Wix.
• Design Challenge/Case Study Presentation: This is a critical stage. You will likely be asked to present one or more of your portfolio case studies in detail, explaining your process, decisions, and outcomes. Depending on the complexity, you might also be given a take-home or live design challenge to solve.
• Team Interviews: Interviews with Product Managers and Software Developers to assess your collaboration skills, technical understanding, and ability to integrate into the team.
• Final Interview: Potentially with a senior leader within the UX/UI Guild or product leadership to discuss strategic fit and long-term potential.

Portfolio Review Tips:

• Storytelling: Structure your case studies as compelling narratives. Clearly define the problem, your role, your process, the challenges you faced, your solutions, and the impact.
• Process over Polish: While polished visuals are important, emphasize the why behind your design decisions. Detail your research, ideation, and iteration phases.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion times, higher user satisfaction).
• AI Relevance: Given the role's focus, highlight any experience or thoughtful approaches to designing AI-driven features or products.
• Figma Proficiency: Be prepared to discuss your Figma workflow, any custom components or design systems you've worked with, and how you manage complex files.
• Conciseness: Be prepared to present your work efficiently and answer questions directly.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research Wix's products and target audience. Understand the specific problem statement and its potential business impact.
• Embrace Iteration: Show that you can think critically and iterate on your initial ideas. Discuss alternative solutions and the trade-offs involved.
• User-Centricity: Always ground your solutions in user needs and research. Explain how your design addresses specific user pain points.
• Communication: Practice articulating your thought process clearly and concisely. Be ready to justify your design decisions with logic and data.

📝 Enhancement Note: The interview process for a Product Designer role typically places a heavy emphasis on the portfolio. Candidates should be prepared to walk through their work in detail, explaining their strategic thinking and problem-solving approach. The mention of AI-driven solutions means interviewers will likely probe into how candidates think about designing with AI, even if they don't have direct experience.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly required for wireframing, prototyping, UI design, and collaboration. The ability to work efficiently within Figma and potentially contribute to design systems is key.
• Prototyping Tools: While Figma has strong prototyping capabilities, familiarity with other tools like InVision, Axure, or Adobe XD might be beneficial for showcasing a broader skill set.
• User Research Tools: Experience with tools for usability testing (e.g., UserTesting.com, Lookback), surveys (e.g., SurveyMonkey, Typeform), and potentially session recording/analytics (e.g., Hotjar, FullStory) is advantageous.

Analytics & Reporting:

• Web Analytics: Familiarity with platforms like Google Analytics, Amplitude, or Mixpanel to understand user behavior and product performance data.
• Data Analysis Tools: Basic proficiency in data interpretation and potentially tools like Excel or Google Sheets for analyzing quantitative data.
• BI Tools (Beneficial): Experience with business intelligence tools like Tableau or Power BI could be a plus for deeper data exploration.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts user journeys within a CRM context (e.g., lead nurturing, customer support) can be valuable. Familiarity with how product design integrates with sales and marketing automation workflows is beneficial.

📝 Enhancement Note: Figma is the core tool mentioned. However, a strong Product Designer should demonstrate proficiency in a range of tools that support the entire design lifecycle, from research and ideation to prototyping, testing, and data analysis. The emphasis on "AI-driven solutions" might also imply exposure to tools or platforms that support AI model integration or user interaction with AI features.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A willingness to explore new ideas and methodologies, particularly in the realm of AI, and to push the boundaries of traditional design.
• User-Centricity: A deep commitment to understanding and serving user needs, using research and data to guide all design decisions.
• Collaboration: Valuing teamwork and open communication, working closely with product managers and developers to achieve shared goals.
• Ownership & Accountability: Taking responsibility for the entire design process and its outcomes, from conception to post-launch optimization.
• Continuous Improvement: A drive to constantly learn, adapt, and refine processes and product experiences based on feedback and data.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with Product Managers (for strategy and requirements) and Software Developers (for implementation), operating within a cross-functional product team.
• Feedback Loop: An environment that encourages constructive feedback, design critiques, and open discussion to refine designs and processes.
• Agile & Iterative: A collaborative approach that embraces agile methodologies, allowing for rapid prototyping, testing, and iterative improvements based on ongoing learning.
• Knowledge Sharing: Active participation in the UX/UI Guild, sharing insights, best practices, and learning from peers across different product areas at Wix.

📝 Enhancement Note: The mention of Wix's broader mission ("create a more open web for all") and its emphasis on equality and success for everyone suggests a culture that values inclusivity and empowerment. Within the design team, the "startup-like environment" likely fosters a culture of agility, direct communication, and shared responsibility.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI: Translating complex AI capabilities into intuitive, trustworthy, and valuable user experiences presents a unique set of challenges, including managing user expectations, ensuring transparency, and handling potential AI errors gracefully.
• Ambiguity in New Teams: Working within a "newly formed team" means navigating evolving processes, undefined workflows, and potentially a less established product vision initially. This requires adaptability and a proactive approach to shaping the team's direction.
• Balancing Innovation with Scalability: Creating cutting-edge AI solutions while ensuring they align with Wix's broader platform and can scale effectively across millions of users.
• Fast-Paced Iteration: Thriving in an environment that demands rapid prototyping, testing, and iteration without sacrificing quality or user-centricity.

Learning & Development Opportunities:

• AI Design Specialization: Gaining deep expertise in designing AI-powered products, a rapidly growing and in-demand field.
• Product Strategy: Contributing to the strategic direction of new product initiatives and understanding how design influences business outcomes.
• Cross-Disciplinary Growth: Expanding knowledge in product management, user research methodologies, and software development lifecycles.
• Wix UX/UI Guild: Access to internal workshops, learning sessions, and mentorship from a large, experienced design community.
• External Training: The company offers online courses and professional development, supporting continuous skill enhancement.

📝 Enhancement Note: The primary challenge and growth opportunity lie in the domain of AI product design. This role offers a chance to be at the forefront of applying AI to real-world user problems within a large, established platform, which is a significant career differentiator.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you managed the entire design cycle for a product from scratch. What were the key stages, challenges, and outcomes?" (Focus on your process, research, iteration, and delivery).
• "How would you approach designing an AI-powered feature for Wix? What are the unique considerations compared to traditional product design?" (Discuss user trust, transparency, error handling, and feedback mechanisms).
• "Walk me through a complex UX problem you solved. What was your approach, what alternatives did you consider, and what was the impact of your solution?" (Use a portfolio case study and highlight your problem-solving methodology).

Company & Culture Questions:

• "What interests you about Wix and our mission to empower users online?" (Research Wix's history, products, and values).
• "How do you approach collaboration with Product Managers and Software Developers, especially in a fast-paced, iterative environment?" (Emphasize your communication style, teamwork, and understanding of agile principles).
• "How do you use data and user feedback to inform your design decisions?" (Provide specific examples of how you've leveraged research and analytics).

Portfolio Presentation Strategy:

• Structure is Key: Clearly outline the problem, your role, your process (research, ideation, design, testing), your rationale for key decisions, the final solution, and the measurable impact.
• Highlight Collaboration: Show how you worked with other stakeholders (PMs, Devs) and incorporated their feedback.
• Emphasize Iteration: Discuss any pivots or changes made based on user feedback or technical constraints.
• Visual Storytelling: Use your designs (wireframes, mockups, prototypes) to illustrate your points effectively.
• Be Ready for Deep Dives: Expect questions about specific design choices, research methods, and how you handled challenges.

📝 Enhancement Note: Candidates should prepare to articulate their design process in detail, especially concerning the UX/UI cycle and their experience with Figma. Given the AI focus, having a thoughtful perspective on designing with AI, even if theoretical, will be highly beneficial. The interview will likely assess not just design skills but also collaboration, problem-solving, and adaptability.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on SmartRecruiters.
• Portfolio Customization: Tailor your portfolio to highlight 3-5 relevant case studies that showcase your end-to-end design process, particularly any experience with AI-related features or complex problem-solving. Ensure your Figma proficiency is evident.
• Resume Optimization: Update your resume to clearly articulate your 3+ years of product design experience, emphasizing skills in UX/UI, research, Figma, and collaboration. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio case studies, focusing on storytelling, detailing your process, and quantifying impact. Prepare to discuss your approach to designing for AI and your collaborative style.
• Company Research: Familiarize yourself with Wix's products, mission, and recent developments, especially regarding their AI initiatives. Understand their "office-first" hybrid work model and its implications.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.