Product Designer (UX & UI)

📍 Job Overview

Job Title: Product Designer (UX & UI) Company: Wix Location: Vilnius, Vilnius County, Lithuania Job Type: Full-time Category: Product Design, UX/UI Design Date Posted: 2025-11-04 Experience Level: Mid-Level (3+ years) Remote Status: Hybrid (Office-First)

🚀 Role Summary

• Spearhead the end-to-end design process for innovative AI-driven solutions within a dynamic, startup-like team environment.
• Translate user needs and business objectives into intuitive and visually compelling user interfaces and experiences across all product flows.
• Collaborate closely with Product Managers and Software Developers to iterate and deliver high-quality, thoughtful product features.
• Leverage a data-informed approach, utilizing research, testing, and post-launch analytics to drive continuous design improvements and user satisfaction.

📝 Enhancement Note: This role is positioned within a newly formed team, indicating a significant opportunity for early impact and shaping product direction. The emphasis on AI-driven solutions suggests a forward-thinking product strategy, requiring designers to be adaptable and curious about emerging technologies. The "office-first" hybrid model with 4 days in-office signifies a preference for in-person collaboration while offering some flexibility.

📈 Primary Responsibilities

• Own and manage the complete design lifecycle, from initial user research, conceptualization, and validation to the final delivery of pixel-perfect UI designs and development handoff.
• Conduct comprehensive user research, including support ticket analysis, data interpretation, usability testing, user interviews, and competitive analysis, to deeply understand user behaviors and needs.
• Partner effectively with product managers to define product roadmaps, prioritize features, and ensure design alignment with strategic business goals.
• Collaborate seamlessly with software developers throughout the development process, providing clear design specifications and ensuring faithful implementation of the user experience.
• Rapidly prototype, test, and validate design concepts and iterative improvements to gather feedback and refine solutions efficiently.
• Analyze post-launch product performance data and user feedback to identify areas for enhancement and advocate for design-centric iterations.
• Actively experiment with new design methodologies, tools, and workflows to contribute to the evolution of product development practices at Wix.
• Contribute to the development and maintenance of design systems and style guides to ensure consistency and scalability across Wix products.

📝 Enhancement Note: The responsibilities highlight a comprehensive design ownership, moving beyond just UI execution to include deep user understanding and strategic input. The expectation to "Experiment with new ways of working, methodologies and tools" suggests an environment that values innovation and continuous learning within the design discipline.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of design principles is paramount. Continuous learning and professional development are encouraged. Experience: Minimum of 3 years of hands-on work experience in product design, with a preference for candidates who have worked within product teams and experienced the full product development lifecycle.

Required Skills:

• Demonstrated expertise in the entire user experience (UX) design spectrum, encompassing user research, usability testing, information architecture, interaction design, and content strategy.
• Proficiency in visual design, with a keen eye for detail and the ability to create aesthetically pleasing and functional user interfaces.
• Strong command of Figma for design, prototyping, and collaboration.
• Exceptional problem-solving abilities and a proactive approach to identifying and addressing design challenges.
• Excellent communication and interpersonal skills, with the ability to articulate design decisions and rationale clearly to cross-functional teams.
• Solid organizational skills, enabling effective management of multiple projects and priorities in a fast-paced environment.
• A genuine curiosity about Artificial Intelligence (AI) and a practical mindset for exploring its application in product design, without requiring deep technical expertise.
• Adaptability and comfort with ambiguity, embracing experimentation and rapid iteration cycles.

Preferred Skills:

• Experience working in a hybrid or office-first work environment that values in-person collaboration.
• Familiarity with agile development methodologies and experience working within cross-functional agile teams.
• Understanding of data analysis principles and the ability to interpret quantitative and qualitative data to inform design decisions.
• Experience with design system management or contribution.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better understand implementation constraints.

📝 Enhancement Note: The requirement for "Curiosity about AI" is a key differentiator, suggesting that candidates who can demonstrate an interest in and rudimentary understanding of AI's potential applications will be highly valued. Proficiency in Figma is explicitly stated, making it a critical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 distinct product design projects that highlight the candidate's ability to manage the full design cycle from research to delivery.
• Projects should demonstrate a deep understanding of user-centered design principles, problem-solving methodologies, and the ability to translate complex requirements into intuitive user interfaces.
• Detailed case studies are essential, illustrating the design process, rationale behind key decisions, challenges encountered, and the impact of the design solutions.
• Quantifiable results or metrics demonstrating the success of design initiatives (e.g., improvements in conversion rates, task completion times, user satisfaction scores) are highly desirable.

Process Documentation:

• Demonstrate a structured approach to user research, including methodologies for user interviews, usability testing, and data analysis.
• Showcase experience with rapid prototyping and iterative design processes, including how feedback is incorporated.
• Provide examples of effective collaboration with product managers and developers, including handoff processes and communication strategies.
• Illustrate how post-launch data and user feedback are utilized to drive subsequent design iterations and improvements.

📝 Enhancement Note: The emphasis on "pixel-perfect UI" and "delivering to development" implies a need for portfolio pieces that showcase high-fidelity mockups and a clear understanding of design-to-development handoff. The inclusion of AI in the role suggests that projects involving AI-powered features or data-driven personalization would be particularly relevant.

💵 Compensation & Benefits

Salary Range: 3700 - 6500 Eur GROSS / month. This range represents the total compensation package, potentially including base salary and other components.

Benefits:

• Discount Stock Purchasing Plans (ESPP): Opportunity to invest in Wix's growth at a discounted rate.
• Health and Personal Accident Insurance: Comprehensive coverage for medical needs and personal safety.
• Daily Lunch and Snacks at the Office: On-site catering to support employees throughout the workday.
• Commuting Allowance: Financial assistance to offset travel costs to the office.
• Discounted Phone Operator Services and Compensation for a New Phone: Support for communication needs, including a new device.
• Free Exercise Classes and Wellness Activities: Programs focused on employee physical and mental well-being.
• Online Courses and Professional Development: Resources and opportunities for continuous learning and skill enhancement.
• Fun Activities and Team Events: Regular social and team-building events to foster a strong company culture.

Working Hours: The standard working hours are not explicitly defined but are assumed to be a typical full-time workweek (e.g., 40 hours). The hybrid model requires 4 days per week in the office, implying flexibility on the remote workday.

📝 Enhancement Note: The salary range is provided as "GROSS," meaning before taxes. The mention of "Total compensation, including RSUs package" suggests that the upper end of the range might include equity or other variable compensation, though the primary focus for this role appears to be the base salary component. The benefits package is extensive, covering wellness, professional growth, and daily conveniences, indicating a company that invests in employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Web Development, SaaS (Software as a Service). Wix operates in the highly competitive digital presence and online business management space, empowering individuals and small to medium-sized businesses (SMBs) to create and manage their online identities and operations. Company Size: Approximately 5,300 employees globally, indicating a large, established tech company with significant resources and reach. Founded: 2006. This long history signifies stability, extensive market experience, and a proven track record in the web development industry.

Team Structure:

• The role is part of a "newly formed team" within the Vilnius office, suggesting a lean, agile, and potentially high-impact unit focused on specific product initiatives.
• This team is part of the broader Wix UX/UI Guild, which designs all Wix products, implying a strong emphasis on user experience as a core company value and a dedicated community of design professionals.
• Designers collaborate closely with Product Managers and Software Developers, indicating a cross-functional team structure common in agile tech environments.

Methodology:

• Wix employs an "office-first" approach for its hybrid model, emphasizing the value of in-person collaboration and spontaneous idea exchange.
• The company fosters a culture of innovation, encouraging employees to "innovate, evolve in non-traditional ways, and collaborate" within small, high-level teams.
• Design processes involve a blend of traditional UX methodologies (research, testing, ideation) and modern approaches, with an emphasis on rapid iteration and data-informed decision-making, particularly relevant for the AI-driven solutions.

Company Website: https://www.wix.com/

📝 Enhancement Note: The "newly formed team" aspect is crucial for potential candidates. It implies an opportunity to influence team processes and culture from the outset, but also necessitates adaptability and a proactive approach to establishing workflows. The "office-first" approach (4 days/week) is a significant cultural indicator, suggesting a preference for direct collaboration over fully remote work.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer. This role is suitable for individuals with 3+ years of experience who can operate with a degree of autonomy, manage their own projects, and contribute significantly to product strategy and execution. They are expected to be proficient in core design skills and capable of tackling complex design challenges. Reporting Structure: While not explicitly stated, a Product Designer typically reports to a Design Lead, Head of Product Design, or a Senior Product Manager within their specific product team. In this "newly formed team," reporting lines might be more fluid initially. Operations Impact: Product Designers at Wix directly influence the user experience of millions of users worldwide, impacting customer acquisition, retention, engagement, and overall satisfaction. Their work is critical to the success of Wix's platform, directly contributing to its mission of making it easy for anyone to succeed online. The focus on AI solutions suggests an opportunity to shape the future of online business tools.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in AI-driven design, advanced UX research techniques, or specific areas of UI design.
• Team Leadership: Potential to grow into a Senior Product Designer role, mentor junior designers, or even take on team lead responsibilities as the new team matures.
• Cross-Functional Movement: Depending on performance and interest, opportunities may arise to move into related fields like Product Management or specialized UX Research roles.
• Professional Development: Access to online courses, workshops, and internal knowledge-sharing sessions through the UX/UI Guild, fostering continuous learning and skill enhancement.
• Impactful Projects: Contribute to groundbreaking AI features that can redefine user experiences in the online creation space.

📝 Enhancement Note: The "newly formed team" aspect presents a unique growth opportunity. Designers can potentially shape the team's design processes, establish best practices, and gain experience in building products from the ground up, which is highly valuable for career progression.

🌐 Work Environment

Office Type: Hybrid, with an "office-first" approach requiring 4 days per week in the Vilnius office. This suggests a collaborative and community-oriented workspace designed to facilitate in-person interaction. Office Location(s): Vilnius, Lithuania. Specific details about the office facilities or amenities are not provided but can be inferred from the benefits (e.g., lunch, snacks, wellness activities).

Workspace Context:

• The environment is described as "flexible, startup-like" within the context of a large, established company. This implies a balance between the stability and resources of Wix and the agility and innovation of a startup.
• The emphasis on "magic of face-to-face collaboration" suggests an office space designed for teamwork, brainstorming, and spontaneous interaction.
• Access to design tools like Figma is standard, and the company likely provides necessary hardware and software to support design workflows.

Work Schedule: While a standard 40-hour workweek is implied for full-time roles, the hybrid nature with 4 days in-office offers some flexibility regarding the fifth day or daily working hours, conducive to focused design work and collaboration.

📝 Enhancement Note: The "office-first" hybrid model is a significant aspect of the work environment. Candidates should be comfortable working in an office setting for the majority of the week and value in-person collaboration as a key driver of their work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess basic qualifications and design quality.
• Portfolio Presentation & Discussion: A key stage where you'll present selected projects from your portfolio, explaining your design process, rationale, and impact. Be prepared to discuss your approach to AI and how you've handled ambiguity.
• Design Challenge/Exercise: You may be given a take-home assignment or an in-office exercise to solve a specific design problem, assessing your problem-solving skills, design thinking, and ability to work under constraints.
• Cross-Functional Interviews: Interviews with Product Managers and Software Developers to assess your collaboration skills, communication style, and ability to integrate into a team.
• Hiring Manager/Team Lead Interview: A final discussion to evaluate cultural fit, long-term potential, and alignment with the team's goals.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your end-to-end design process, problem-solving abilities, and experience with user research, UI design, and iteration. Prioritize projects relevant to AI or complex product development if possible.
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the decisions you made (and why), the challenges you overcame, and the outcomes achieved. Use visuals effectively to guide the narrative.
• Highlight AI Curiosity: If you have any projects or even personal explorations related to AI, ensure you can speak to them, even if they are conceptual. Demonstrate your willingness to learn and experiment.
• Showcase Figma Proficiency: Include examples of your Figma work, perhaps demonstrating complex components, prototyping, or design system elements.
• Quantify Impact: Whenever possible, include metrics or data that demonstrate the positive impact of your design solutions.

Challenge Preparation:

• Understand the Context: If given a challenge, ensure you fully grasp the problem statement, the target users, and any constraints provided.
• Structure Your Approach: Outline your thinking process, starting with clarifying questions, defining the problem, brainstorming solutions, selecting a primary direction, detailing the UI, and considering testing/iteration.
• Focus on Process: Even if you don't complete a fully polished design, demonstrate your thought process and how you would approach the problem systematically.
• Communicate Clearly: Be prepared to present your solution and rationale concisely and effectively, anticipating questions from the interviewers.

📝 Enhancement Note: Given the emphasis on AI, interviewers will likely probe your understanding and interest in this area. Be prepared to discuss how AI can enhance user experiences and how you would approach designing for AI-powered features, even at a conceptual level. Demonstrating comfort with ambiguity and rapid iteration is also key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool. Proficiency is a must. Expect to use it for wireframing, UI design, interactive prototyping, and collaboration.
• Project Management/Collaboration Tools: Likely Jira, Confluence, or similar platforms for task tracking, documentation, and cross-functional communication.
• User Research Platforms: Tools for conducting usability tests, surveys, and interviews (e.g., UserTesting.com, Maze, Typeform, SurveyMonkey).

Analytics & Reporting:

• Web Analytics Tools: Google Analytics, Amplitude, or similar platforms to analyze user behavior, track key metrics, and understand product usage patterns.
• Data Visualization Tools: Potentially Tableau, Power BI, or internal Wix dashboards for reporting and presenting insights.

CRM & Automation:

• While not directly a designer's tool, an understanding of how CRM systems (like Salesforce) and marketing automation platforms integrate with the user experience can be beneficial for context. Wix's internal systems will be paramount.

📝 Enhancement Note: Figma is explicitly mentioned as a required skill. Candidates should be prepared to discuss their advanced Figma techniques, including component libraries, auto-layout, variants, and prototyping capabilities. Familiarity with data analysis tools will help in understanding post-launch performance and advocating for design iterations.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs to create valuable and intuitive experiences. This is fundamental to Wix's mission.
• Innovation & Evolution: Encouragement to push boundaries, explore new ideas, and adapt to emerging technologies like AI.
• Collaboration: Strong emphasis on teamwork, open communication, and cross-functional partnerships to achieve shared goals.
• Excellence & Detail: A drive for high-quality output, with a focus on meticulous design execution and pixel-perfect accuracy.
• Data-Driven Decision Making: Utilizing analytics and research to inform design choices and measure impact.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product Managers and Developers, participating in planning, ideation, and review sessions.
• Iterative Feedback Loops: Regular opportunities for design reviews, critiques, and feedback sessions within the design team and with product stakeholders.
• Knowledge Sharing: The UX/UI Guild likely facilitates sharing of best practices, case studies, and learnings across different product teams.
• Agile Environment: Embracing agile principles for rapid development and continuous improvement, requiring flexible and responsive collaboration.

📝 Enhancement Note: The company's emphasis on "small teams that work closely together at a high level" suggests a culture where individual contributions are visible and valued, and where team members are expected to be proactive collaborators.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Ambiguity: Navigating the evolving landscape of AI to create intuitive and trustworthy user experiences where the underlying technology might be complex or rapidly changing.
• Balancing User Needs and Business Goals: Effectively integrating user experience with business objectives and technical constraints within a fast-paced product development cycle.
• Rapid Iteration Culture: Adapting to frequent feedback and the need for quick design adjustments without compromising quality.
• Cross-Functional Alignment: Ensuring consistent design vision and execution across diverse teams (product, engineering, marketing) while maintaining a strong, unified user experience.

Learning & Development Opportunities:

• AI Design Specialization: Opportunities to become an expert in designing AI-powered features and understanding user interaction with intelligent systems.
• Advanced UX Methodologies: Access to training and practice in cutting-edge UX research and design techniques.
• Mentorship within the UX/UI Guild: Learning from experienced designers and potentially mentoring junior team members as you grow.
• Exposure to Diverse Products: Working on various Wix products offers broad experience across different user segments and functionalities.
• Continuous Skill Enhancement: Utilizing provided online courses and professional development resources to stay current with design trends and tools.

📝 Enhancement Note: The primary challenge and growth opportunity lie in the AI domain. Candidates who can demonstrate a proactive approach to learning about AI and its design implications will find significant room for development and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you managed the entire design cycle for a product feature, from research to delivery. What was your process, and what were the outcomes?" (Focus on structure, user research, and impact.)
• "How would you approach designing an AI-powered feature that helps users achieve X? What are the key considerations?" (Demonstrate curiosity about AI, user-centricity, and ethical considerations.)
• "Walk me through a challenging design problem you faced and how you iterated to find a solution. How did you incorporate feedback?" (Highlight problem-solving, iteration, and collaboration.)
• "How do you balance user needs with business objectives and technical constraints in your designs?" (Show strategic thinking and compromise skills.)

Company & Culture Questions:

• "What interests you about Wix and our mission to empower users online?" (Research Wix's products, values, and recent news.)
• "How do you see yourself contributing to a newly formed team and an 'office-first' hybrid environment?" (Emphasize collaboration, adaptability, and proactive engagement.)
• "Describe your experience working with Product Managers and Software Developers. How do you ensure smooth collaboration?" (Provide examples of effective cross-functional teamwork.)

Portfolio Presentation Strategy:

• Focus on Process: For each project, clearly articulate the "why" behind your design decisions, not just the "what."
• Quantify Success: Use metrics, user feedback quotes, or impact statements to demonstrate the value of your work.
• Be Ready for Figma Deep Dives: Expect to be asked about specific Figma features you used and how you leveraged them.
• Address AI: Prepare to discuss your interest in AI and any conceptual ideas or previous experiences related to it.
• Showcase Iteration: Highlight how you incorporated feedback and iterated on designs based on user testing or data.

📝 Enhancement Note: Be prepared to discuss your understanding of AI's role in product design and how you would approach designing for systems that learn and adapt. Your portfolio should ideally showcase projects where you've dealt with complex user flows or data-driven features.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided SmartRecruiters link.
• Curate your portfolio to prominently feature 2-3 strong case studies that demonstrate your end-to-end design process, problem-solving skills, and experience with user research and UI design in a product team context. Ensure these highlight your proficiency in Figma.
• Tailor your resume to emphasize your 3+ years of product design experience, specific UX/UI skills, and any exposure or curiosity related to AI. Use keywords from the job description like "Product Design," "UX/UI," "Figma," "Research," and "Iteration."
• Prepare your portfolio presentation by practicing how you will articulate your design journey, rationale, and the impact of your work, focusing on clarity, conciseness, and storytelling. Be ready to discuss your approach to AI and handle ambiguity.
• Research Wix's products and mission thoroughly. Understand their user base and the value they bring to individuals and businesses online. Consider how your design philosophy aligns with Wix's culture and goals, particularly in the context of AI-driven innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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