Product Designer (UX & UI)

📍 Job Overview

Job Title: Product Designer (UX & UI) Company: Wix Location: Vilnius, Vilnius County, Lithuania Job Type: Full-time Category: Product Design (UX/UI) Date Posted: 2025-11-03 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid (4 days/week in office)

🚀 Role Summary

• This role is a crucial part of a new, agile team focused on developing innovative AI-driven solutions.
• The position requires end-to-end ownership of the design process, from initial research and ideation through to final UI delivery and post-launch analysis.
• Successful candidates will collaborate closely with Product Managers and Software Developers to conceptualize and implement user-centric products.
• A strong understanding of user experience principles, combined with a practical curiosity for Artificial Intelligence, is essential for driving product evolution and user satisfaction.

📝 Enhancement Note: While the job title is "Product Designer (UX & UI)", the description's emphasis on AI, startup-like environment, and rapid iteration suggests a strong focus on innovation and adaptability within a GTM (Go-To-Market) context where user adoption and product-market fit are critical. The role requires a blend of strategic thinking and hands-on execution.

📈 Primary Responsibilities

• Spearhead the complete design lifecycle, encompassing user research, ideation, concept validation, and the creation of pixel-perfect UI designs for all product scenarios.
• Collaborate effectively with product managers and software engineers to define product requirements, design user flows, and ensure seamless delivery of functional and aesthetically pleasing solutions.
• Conduct comprehensive user research, including analysis of support tickets, user interviews, usability testing, data analysis, and competitor benchmarking, to gain deep product and user insights.
• Rapidly iterate on design concepts, conduct A/B testing, and validate new ideas to ensure product-market fit and optimal user experience.
• Deliver high-quality visual designs within a fast-paced, iterative development environment, ensuring consistency and brand adherence.
• Analyze post-launch product data and user feedback to identify areas for improvement and advocate for design-centric iterations and usability enhancements.
• Proactively experiment with new design methodologies, tools, and approaches to contribute to the continuous improvement of product development processes at Wix.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to design, with a strong emphasis on research, validation, and data-driven iteration, which are critical for product success in dynamic markets. The expectation to "Experiment with new ways of working" points to a culture of continuous improvement and innovation, common in forward-thinking product teams.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating comprehensive UX/UI design skills is paramount. Experience: 3+ years of dedicated work experience in product design, ideally within product teams that have shipped user-facing features.

Required Skills:

• Proven expertise in the end-to-end design cycle, from user research and information architecture to interaction design and visual UI creation.
• Proficiency in user experience research methodologies, including usability testing, user interviews, and data analysis.
• Strong command of design software, with demonstrated proficiency in Figma for wireframing, prototyping, and high-fidelity UI design.
• Excellent communication and interpersonal skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.
• Exceptional problem-solving abilities coupled with a meticulous eye for detail and a commitment to pixel-perfect design execution.
• Adaptability and comfort with ambiguity, embracing experimentation and rapid iteration in a fast-paced environment.
• Genuine curiosity and a practical mindset for exploring the application of AI in everyday challenges, without requiring deep technical knowledge.

Preferred Skills:

• Experience in designing complex back-office systems or editor-style interfaces.
• Familiarity with agile development methodologies and working within startup-like environments.
• Understanding of quantitative and qualitative methods for product analysis and improvement.
• Experience in advocating for design-centered improvements based on post-launch data.

📝 Enhancement Note: The emphasis on Figma, combined with the need for rapid iteration and AI curiosity, positions this role for candidates who are both technically adept with modern design tools and strategically minded about user adoption and product innovation. The "3+ years" experience level aligns with a mid-level designer capable of independent work and contribution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a diverse range of UX/UI design projects, clearly demonstrating your process from problem definition to solution.
• Examples of research methodologies employed, including how user insights informed design decisions and validated concepts.
• Prototypes and high-fidelity mockups that exhibit pixel-perfect UI execution and thoughtful interaction design.
• Case studies that detail your role in the design cycle, highlighting collaboration with product managers and developers, especially in AI-driven or innovative product development.
• Demonstration of how you analyzed post-launch data and incorporated feedback for iterative improvements.

Process Documentation:

• Showcase your approach to managing the entire design cycle, from initial research and ideation to final delivery and iteration.
• Provide examples of how you have collaborated with product and engineering teams to define and deliver thoughtful products.
• Illustrate your methods for rapid iteration, testing, and validation of new ideas.
• Demonstrate your ability to analyze data and advocate for design-centered improvements.

📝 Enhancement Note: For a Product Designer role, particularly one focused on innovation and AI, a portfolio is paramount. It needs to not only showcase aesthetic skills but also a robust understanding of the design process, user-centricity, and the ability to translate complex requirements into intuitive user experiences. The emphasis on AI and rapid iteration suggests that case studies demonstrating adaptability and problem-solving in ambiguous situations will be highly valued.

💵 Compensation & Benefits

Salary Range: 4500 - 6500 Eur GROSS / month. This range represents the total compensation, potentially including equity.

Benefits:

• Discount stock purchasing plans (ESPP), offering an opportunity to invest in Wix's growth.
• Comprehensive Health and Personal Accident Insurance coverage.
• Daily lunch and snacks provided at the office, enhancing the in-office work experience.
• Commuting allowance to support daily travel to the office.
• Discounted phone operator services and compensation for a new phone, aiding in connectivity.
• Free exercise classes and wellness activities to promote employee well-being.
• Access to online courses and professional development opportunities for continuous learning.
• Engaging fun activities and team events designed to foster a strong team culture.

Working Hours: Standard full-time hours are expected, with a hybrid model requiring 4 days per week in the office.

📝 Enhancement Note: The salary range of €4500 - €6500 Gross per month for a mid-level Product Designer in Vilnius, Lithuania, is competitive, reflecting the company's size and industry. The inclusion of "Total compensation, including RSUs package" suggests that salary might be supplemented with stock options, which is common for tech companies like Wix.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Software, Web Creation, Business Solutions. Wix operates at the intersection of technology and creative industries, providing tools that empower individuals and businesses to succeed online. Company Size: Approximately 5,300 employees across 22 countries, indicating a large, established global presence with a significant operational footprint. Founded: 2006, signifying a company with over a decade of experience and a proven track record of growth and innovation in the web development space.

Team Structure:

• The role is within a newly formed team in Vilnius, operating in a flexible, startup-like environment, suggesting a small, highly collaborative unit.
• This team will work closely with product managers and software developers, indicating cross-functional integration as a core operational principle.
• UX/UI designers at Wix are part of a larger "UX/UI Guild," which defines and designs all Wix products, suggesting a community of practice for shared learning and standards, despite independent team structures.

Methodology:

• Wix emphasizes an "office-first approach" (4 days/week in the office) to foster face-to-face collaboration and build a close-knit community, indicating a preference for synchronous communication and in-person ideation.
• The product development process involves a continuous loop of research, ideation, design, development, and post-launch analysis using both quantitative and qualitative methods.
• There's an encouragement to experiment with new ways of working, methodologies, and tools, reflecting a commitment to agile principles and continuous process improvement.

Company Website: https://www.wix.com/

📝 Enhancement Note: Wix's culture appears to balance the stability and resources of a large, established company with the agility and innovation of a startup, particularly within new teams. The "UX/UI Guild" structure is a key aspect for understanding how design standards and knowledge are shared across the organization. The office-first hybrid model is a significant factor for candidates considering work environment preferences.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer (2-5 years of experience). It requires independent contribution across the full design cycle, collaboration with senior stakeholders, and the ability to manage design tasks from conception to delivery. Designers are expected to be self-starters, capable of driving their own projects and contributing to the team's overall success.

Reporting Structure: While specific reporting lines aren't detailed, the role involves close collaboration with Product Managers and Software Developers. Designers are part of the broader "UX/UI Guild," suggesting a reporting line that likely includes a Design Lead or Manager, while also being integrated into a specific product team.

Operations Impact: Product Designers at Wix have a direct impact on user acquisition, retention, and overall customer satisfaction by shaping intuitive and engaging product experiences. Their work is critical for translating business goals into user-friendly interfaces, directly influencing the perceived quality and effectiveness of Wix's AI-driven solutions and the company's ability to attract and retain users in a competitive market.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas of UX/UI, such as AI-driven design, complex system design, or user research methodologies.
• Leadership Potential: As designers gain experience and demonstrate impact, there are pathways to become Senior Product Designers, Lead Designers, or even move into management roles within the UX/UI Guild.
• Cross-Functional Exposure: Working with diverse product teams and contributing to new product initiatives provides broad exposure to different aspects of the business and technology stack.
• Professional Development: Wix offers online courses and professional development, encouraging continuous learning and skill enhancement relevant to product design and emerging technologies like AI.

📝 Enhancement Note: The growth opportunities are tied to both deep specialization within design and broader leadership within the product development lifecycle. The "startup-like environment" within a new team suggests potential for rapid impact and accelerated career progression for high performers.

🌐 Work Environment

Office Type: Wix operates with an "office-first approach," emphasizing face-to-face collaboration and community building, with a requirement of 4 days per week in the office. This suggests a dynamic, collaborative workspace designed for teamwork. Office Location(s): Vilnius, Lithuania. The office is likely equipped to support creative work, with amenities conducive to collaboration and productivity.

Workspace Context:

• The environment is intended to be highly collaborative, with a focus on teamwork and direct interaction between designers, product managers, and developers.
• Access to modern design tools (specifically Figma) and potentially other platforms for prototyping, testing, and data analysis will be provided.
• Opportunities for regular interaction with colleagues within the immediate team and the broader UX/UI Guild will facilitate knowledge sharing and professional development.

Work Schedule: Full-time employment with a hybrid arrangement. The expectation of 4 days in the office implies a structured schedule that balances in-person collaboration with potential flexibility for remote work on the fifth day.

📝 Enhancement Note: The hybrid work model (4 days in-office) is a key differentiator. It caters to individuals who value in-person collaboration and team cohesion while still offering some degree of flexibility. This setup is designed to foster a strong sense of community and facilitate spontaneous problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess experience, skills, and fit with the role requirements. Be prepared to articulate your design philosophy and key achievements.
• Design Challenge/Case Study: Candidates may be asked to complete a take-home design challenge or present a detailed case study from their portfolio. Focus on clearly explaining your process, decision-making, and the impact of your design.
• Interviews with Team: Expect to interview with Product Managers, Software Developers, and potentially other designers. These interviews will assess your collaborative skills, problem-solving abilities, and understanding of UX/UI principles.
• Hiring Manager/Lead Interview: A final interview, likely focusing on cultural fit, career aspirations, and strategic thinking.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest projects that best showcase your UX/UI process, problem-solving skills, and impact, especially those relevant to AI or complex product development.
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), your key decisions, and the measurable outcomes or lessons learned.
• Highlight AI Curiosity: If applicable, showcase projects or discuss your interest in how AI can enhance user experiences or streamline design processes.
• Demonstrate Figma Proficiency: Be ready to walk through your Figma files, explaining your component system, prototyping methods, and how you ensure pixel-perfect execution.
• Showcase Collaboration: Emphasize how you worked with cross-functional teams (PMs, Devs) and incorporated their feedback.

Challenge Preparation:

• Understand the Prompt: If given a challenge, thoroughly understand the user problem, business goals, and constraints.
• Define Scope: Clearly define the scope of your solution and any assumptions you make.
• Focus on Process: Even if time is limited, clearly articulate your thought process, research approach (even if hypothetical), and design rationale.
• Present Clearly: Be prepared to present your solution concisely, highlighting key user flows and UI elements.

📝 Enhancement Note: The interview process for a Product Designer role at a company like Wix will heavily weigh the portfolio. Candidates should prepare to not just show their work but also to deeply explain the 'why' and 'how' behind their design decisions, demonstrating strategic thinking and a robust process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI design, wireframing, and prototyping. Proficiency is explicitly required.
• Prototyping Tools: While Figma is primary, familiarity with other prototyping or animation tools could be beneficial for advanced interactions.
• Design Systems: Experience working with or contributing to design systems to ensure consistency and efficiency across products.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics, Mixpanel, Amplitude): Ability to interpret user behavior data to inform design decisions and measure impact.
• User Feedback Tools (e.g., Hotjar, UserTesting.com): Experience with tools for gathering qualitative feedback and usability insights.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts user journeys within CRMs or other business systems can be advantageous.
• Familiarity with agile project management tools (e.g., Jira, Asana) for collaboration with development teams.

📝 Enhancement Note: The explicit mention of Figma indicates its central role. Beyond this, a Product Designer needs to be adept at leveraging data and user feedback tools to drive iterative improvements, demonstrating a commitment to data-informed design within the product development lifecycle.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs through thoughtful design.
• Innovation & Experimentation: Encouragement to explore new ideas, technologies (like AI), and methodologies to push product boundaries.
• Collaboration: A strong emphasis on teamwork, open communication, and mutual support, particularly within the new team structure and the UX/UI Guild.
• Excellence & Detail: A dedication to crafting high-quality, pixel-perfect designs and delivering robust solutions.
• Agility & Adaptability: The ability to thrive in a fast-paced environment, adapt to change, and iterate quickly.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Product Managers and Software Developers, fostering a collaborative environment where design is integral to the entire product development process.
• Community of Practice: The UX/UI Guild provides a forum for designers to share knowledge, best practices, and provide peer feedback, promoting a culture of continuous learning and improvement.
• In-Person Synergy: The 4-day office presence is designed to maximize synchronous collaboration, brainstorming, and rapid feedback loops.

📝 Enhancement Note: Wix’s culture values a blend of individual contribution and collective achievement. The emphasis on a "startup-like environment" within a new team suggests a culture that is dynamic, results-oriented, and encourages proactive problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity in New Teams: As part of a newly formed team building AI-driven solutions, there will be inherent ambiguity regarding product direction and user needs. Candidates must be comfortable navigating this uncertainty.
• Rapid Iteration Demands: The fast-paced environment requires quick design cycles, demanding efficiency and the ability to make swift, informed decisions.
• Integrating AI: Effectively translating the potential of AI into tangible, user-friendly features requires creative problem-solving and a deep understanding of user needs.
• Balancing UX & UI Excellence: Consistently delivering both exceptional user experience and pixel-perfect visual design under tight deadlines can be demanding.

Learning & Development Opportunities:

• AI Design Exploration: Opportunities to explore and experiment with AI applications in product design, potentially leading to specialization in this emerging field.
• Cross-Functional Skill Building: Exposure to product management and software development processes can broaden understanding of the product lifecycle.
• Mentorship within Guild: Access to senior designers within the UX/UI Guild for guidance, feedback, and career advice.
• Formal Training: Access to online courses and professional development programs to enhance design skills, learn new tools, or explore related fields.

📝 Enhancement Note: This role presents an exciting opportunity for designers eager to work on cutting-edge AI technology within a structured yet agile framework. The challenges are framed as opportunities for growth and skill development, particularly in areas of emerging technology and cross-functional collaboration.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you managed the entire design cycle for a product feature, from initial research to final delivery. What were the key challenges and how did you overcome them?" (Focus on process, problem-solving, and outcomes).
• "How would you approach designing an AI-powered feature with limited initial user data? What research methods would you employ, and how would you iterate based on early feedback?" (Assess AI curiosity, research skills, and iterative approach).
• "Tell us about a situation where you had to collaborate closely with product managers and developers. How did you ensure alignment and handle design disagreements?" (Evaluate collaboration and communication skills).

Company & Culture Questions:

• "What interests you about Wix and our mission to empower users online?" (Demonstrate research and alignment with company values).
• "Our UX/UI Guild emphasizes collaboration and continuous learning. How do you contribute to a team environment and what are your methods for staying updated in the design field?" (Assess cultural fit and proactive learning).
• "How do you balance the need for detailed, pixel-perfect UI with the demands of rapid iteration and fast-paced product development?" (Understand your approach to quality vs. speed).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem statement, your role, the design process (research, ideation, wireframing, prototyping, testing), key decisions, and the final outcome/impact.
• Quantify Impact: Where possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced error rates, improved user satisfaction scores).
• Showcase Figma Skills: Be prepared to share specific examples of complex components, responsive design implementations, or interactive prototypes within Figma.
• Highlight AI Connection: If you have relevant projects, explicitly discuss how you approached AI concepts or user interactions with emerging technologies.
• Be Ready for Questions: Anticipate questions about your design choices, trade-offs made, and alternative solutions considered.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the design process, adaptability, a proactive approach to research and iteration, and genuine enthusiasm for AI. The portfolio presentation is critical for showcasing practical skills and strategic thinking.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on SmartRecruiters.
• Portfolio Customization: Ensure your online portfolio is up-to-date and prominently features projects that highlight your UX/UI process, problem-solving skills, and experience with Figma. Prioritize projects that demonstrate your ability to work in a fast-paced, iterative, or AI-related context if possible.
• Resume Optimization: Tailor your resume to emphasize your 3+ years of product design experience, specific skills in UX research, UI design, Figma proficiency, and any experience with AI or innovative technologies. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process and key project outcomes. Prepare to discuss your approach to user research, collaboration with cross-functional teams, and how you handle ambiguity and rapid iteration.
• Company Research: Familiarize yourself with Wix's products, mission, and company culture, particularly their approach to innovation and user experience. Understand their positioning in the web creation and business solutions market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.